{"id":20766,"date":"2020-02-18T16:26:18","date_gmt":"2020-02-18T23:26:18","guid":{"rendered":"https:\/\/memberpress.com\/?p=20766"},"modified":"2020-07-24T14:33:20","modified_gmt":"2020-07-24T20:33:20","slug":"should-your-membership-business-run-sales","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/","title":{"rendered":"Votre entreprise d'adh\u00e9sion doit-elle g\u00e9rer les ventes ?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">L'organisation de promotions et de ventes pour votre entreprise est l'un des moyens les plus populaires et les plus efficaces de promouvoir votre entreprise et d'augmenter vos ventes. N\u00e9anmoins, il peut arriver que l'organisation d'une vente soit pr\u00e9judiciable \u00e0 votre entreprise.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac07d3135b80\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac07d3135b80\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/#Types_of_Promotions\" >Types de promotions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/#Running_Sales_in_Your_Membership_Business_The_Good\" >Gestion des ventes dans le cadre de votre activit\u00e9 d'affiliation Les bonnes pratiques<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/#Running_a_Membership_Sale_The_Bad\" >Organiser une vente d'adh\u00e9sion Les mauvais points<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/#Key_Tips_For_Running_Membership_Site_Sales\" >Conseils cl\u00e9s pour g\u00e9rer les ventes d'un site d'adh\u00e9sion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/#How_Often_Should_Your_Membership_Business_Run_Sales\" >\u00c0 quelle fr\u00e9quence votre entreprise d'affiliation doit-elle organiser des ventes ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/#Final_Thoughts\" >R\u00e9flexions finales<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Vous devez g\u00e9n\u00e9rer un volume de ventes suffisant pour votre entreprise sans pour autant nuire \u00e0 la valeur de votre site d'adh\u00e9sion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous aborderons les avantages et les inconv\u00e9nients li\u00e9s \u00e0 l'octroi de r\u00e9ductions, leur impact positif sur votre entreprise, ainsi que la fr\u00e9quence \u00e0 laquelle vous devriez proposer des r\u00e9ductions sur vos abonnements.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_Promotions\"><\/span><strong>Types de promotions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsqu'il s'agit d'organiser des promotions dans le cadre de votre activit\u00e9 par abonnement, vous pouvez proc\u00e9der de diff\u00e9rentes mani\u00e8res :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Remises sur l'exp\u00e9dition gratuite<\/strong>. Ne payez pas les frais de port pour tous les produits de votre boutique en ligne ou lorsque le total du panier atteint un certain prix.<\/li><li><strong>Remises sur l'offre group\u00e9e<\/strong>. Proposer plusieurs produits et\/ou services dans une offre group\u00e9e \u00e0 un tarif pr\u00e9f\u00e9rentiel.<\/li><li><strong>Achetez-en un, obtenez-en un gratuitement<\/strong>. Offrez du contenu ou des produits gratuits aux clients \u00e0 l'achat d'un autre article ou d'une adh\u00e9sion sur votre site web d'adh\u00e9sion.<\/li><li><strong>Remise sur l'achat suivant<\/strong>. Proposez une r\u00e9duction sur le prochain renouvellement d'abonnement ou sur le prochain achat d'un client apr\u00e8s qu'il a effectu\u00e9 un achat ponctuel aupr\u00e8s de votre entreprise.<\/li><li><strong>Remises de fid\u00e9lit\u00e9<\/strong>. Si un client est membre ou a achet\u00e9 des produits chez vous depuis un certain temps ou un certain nombre de fois, offrez-lui une r\u00e9duction ou un cadeau.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Running_Sales_in_Your_Membership_Business_The_Good\"><\/span><strong>Gestion des ventes dans votre entreprise d'affiliation : Les bonnes pratiques<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Proposer des r\u00e9ductions pour votre activit\u00e9 d'abonnement peut pr\u00e9senter de nombreux avantages.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Il augmente le potentiel de ventes et de revenus.<\/strong>&nbsp;En proposant une offre pour votre programme d'adh\u00e9sion, vous pouvez inciter davantage de personnes \u00e0 s'inscrire, ce qui se traduira \u00e0 long terme par une augmentation du nombre de vos clients !<\/li><li><strong>C'est un moyen efficace de faire conna\u00eetre votre entreprise \u00e0 un public plus large.&nbsp;<\/strong>Tout le monde adore les bonnes affaires, et les gens recherchent activement les r\u00e9ductions. Si vous parvenez \u00e0 organiser une promotion exceptionnelle qui attirera vos clients actuels et potentiels, ceux-ci seront plus enclins \u00e0 la partager et \u00e0 en parler \u00e0 leurs amis. C'est un cadeau qui ne cesse de porter ses fruits !<\/li><li><strong>C'est un moyen simple de se d\u00e9barrasser des stocks exc\u00e9dentaires.<\/strong>&nbsp;Avez-vous des articles en surplus dans votre boutique en ligne dont vous n'arrivez pas \u00e0 vous d\u00e9barrasser ? \u00cates-vous pr\u00eat \u00e0 retirer vos anciens produits avant de proposer de nouveaut\u00e9s \u00e0 votre client\u00e8le ? Organiser une promotion peut vous aider \u00e0 \u00e9couler rapidement une partie de ces articles en surplus afin de repartir sur de nouvelles bases et de pr\u00e9senter vos nouveaut\u00e9s !<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Running_a_Membership_Sale_The_Bad\"><\/span><strong>Organiser une vente d'adh\u00e9sion : Les mauvais<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Malgr\u00e9 tous les avantages que les soldes peuvent vous apporter, il peut y avoir quelques inconv\u00e9nients.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Il peut vous faire perdre de l'argent.<\/strong>&nbsp;Lors d'une p\u00e9riode de soldes, vous pouvez avoir l'impression de gagner des fortunes, mais n'oubliez pas que vous ne vendez pas votre abonnement, votre formation en ligne, vos produits d\u00e9riv\u00e9s ou tout autre article sur lequel vous appliquez une r\u00e9duction au prix plein. Cela signifie que vous risquez de perdre des b\u00e9n\u00e9fices et de gagner moins d'argent que d'habitude.<\/li><li><strong>Cela peut amener les gens \u00e0 sous-estimer votre adh\u00e9sion.<\/strong>&nbsp;Bien que les soldes soient un excellent outil de promotion, si vous en organisez trop, vos clients risquent de sous-\u00e9valuer vos abonnements \u00e0 prix normal, et vous pourriez avoir du mal \u00e0 obtenir des conversions authentiques et durables.<\/li><li><strong>Vous pourriez donner l'impression d'\u00eatre d\u00e9sesp\u00e9r\u00e9.<\/strong>&nbsp;Les soldes peuvent \u00eatre un excellent moyen de r\u00e9compenser vos clients actuels et d'en attirer de nouveaux, mais un trop grand nombre de soldes peut donner l'impression que votre entreprise est d\u00e9sesp\u00e9r\u00e9e et peu digne de confiance.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Tips_For_Running_Membership_Site_Sales\"><\/span><strong>Conseils cl\u00e9s pour g\u00e9rer les ventes d'un site d'adh\u00e9sion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Planifiez votre vente<\/strong>. Ne vous lancez JAMAIS dans une promotion sur vos abonnements sans avoir \u00e9tabli de strat\u00e9gie. Veillez \u00e0 d\u00e9finir le calendrier de votre promotion, votre plan marketing, vos stocks, votre page d'accueil, etc. Soyez pr\u00eat !<\/li><li><strong>Veillez \u00e0 ce que vos clients l'obtiennent<\/strong>. Veillez \u00e0 ce que votre message soit clair tout au long de votre promotion. Vos clients n\u2019aiment pas \u00eatre d\u00e9rout\u00e9s ou pris pour des idiots ; assurez-vous donc qu\u2019ils comprennent parfaitement quels articles sont en promotion, pendant combien de temps cette promotion est valable et ce qu\u2019ils doivent faire pour en profiter.<\/li><li><strong>Conna\u00eetre ses clients<\/strong>. Avant d'organiser une promotion, vous devez vous assurer de bien conna\u00eetre votre public et de savoir ce qu'il recherche. Il n'y a rien de pire que de proposer une promotion sur un article ou un produit dont personne ne veut au d\u00e9part. Mais ce n'est pas tout : veillez \u00e9galement \u00e0 ce que vos clients puissent trouver vos offres. Renseignez-vous sur les endroits que vos clients fr\u00e9quentent et sur ce qu'ils aiment.<\/li><li><strong>Collecte des donn\u00e9es<\/strong>. Enfin, veillez \u00e0 pouvoir collecter des donn\u00e9es sur vos ventes. Cela vous permettra d'\u00e9valuer les r\u00e9sultats de votre promotion et de d\u00e9terminer si elle a \u00e9t\u00e9 b\u00e9n\u00e9fique ou non pour votre entreprise.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Often_Should_Your_Membership_Business_Run_Sales\"><\/span><strong>\u00c0 quelle fr\u00e9quence votre entreprise d'affiliation doit-elle organiser des ventes ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous lancez votre site d'adh\u00e9sion, nous vous d\u00e9conseillons d'organiser d'embl\u00e9e une multitude d'op\u00e9rations promotionnelles. \u00c0 vos d\u00e9buts, il vaut mieux vous en tenir aux promotions traditionnelles : le Black Friday, les anniversaires de l'entreprise ou les ventes \u00e9clair. Une \u00e0 trois promotions par an constituent le juste milieu pour une nouvelle entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au fur et \u00e0 mesure que votre entreprise se d\u00e9veloppe, vous pourrez peut-\u00eatre vous permettre d'organiser des soldes beaucoup plus souvent. Certaines entreprises sont en mesure d'organiser des ventes toutes les quelques semaines sans perdre de revenus. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La cl\u00e9 du succ\u00e8s r\u00e9side dans une approche strat\u00e9gique et dans le d\u00e9veloppement de votre marque, jusqu\u2019\u00e0 ce que vos clients aient confiance en ce que vous proposez et le respectent. Chaque entreprise est diff\u00e9rente ; veillez donc \u00e0 adopter la strat\u00e9gie la mieux adapt\u00e9e \u00e0 la v\u00f4tre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>R\u00e9flexions finales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L'organisation de ventes et de remises sur votre site d'adh\u00e9sion est une bonne id\u00e9e pour votre entreprise en raison de l'augmentation du trafic, de l'am\u00e9lioration de la visibilit\u00e9 de la marque et de l'int\u00e9r\u00eat accru des clients potentiels pour votre produit. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, il faut trouver un \u00e9quilibre. Trop de ventes peuvent diminuer la valeur de votre entreprise et vous co\u00fbter de l'argent \u00e0 long terme. Veillez donc \u00e0 \u00eatre attentif \u00e0 votre entreprise et \u00e0 sa croissance pour vous aider \u00e0 d\u00e9terminer si une vente est opportune pour vous \u00e0 un moment donn\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Avez-vous d\u00e9j\u00e0 organis\u00e9 une vente dans le cadre de votre activit\u00e9 d'adh\u00e9sion ? Comment s'est-elle d\u00e9roul\u00e9e ?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Si vous avez aim\u00e9 cet article, suivez-nous sur&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>&nbsp;pour plus de contenu. Vous pouvez \u00e9galement trouver MemberPress sur&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;et&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>. <\/p>","protected":false},"excerpt":{"rendered":"<p>Running promotions and sales for your business is one of the most popular and effective ways to promote your business and increase sales. Nonetheless, there can be times when running a sale could harm your business. You must have a healthy amount of sales in your business without killing your membership site&#8217;s value. In this [&hellip;]<\/p>\n","protected":false},"author":20788,"featured_media":21028,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,121,442],"tags":[637,462,70],"class_list":["post-20766","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-pricing","category-promotions","tag-discounts","tag-membership-business","tag-membership-site","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Sales are a huge part of your membership business&#039; marketing strategy, but should you offer them?\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Jessica Starks\"\/>\n\t<meta name=\"keywords\" content=\"membership business,membership site,discounts\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Should Your Membership Business Run Sales?\" \/>\n\t\t<meta property=\"og:description\" content=\"Sales are a huge part of your membership business&#039; marketing strategy, but should you offer them?\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/Membership-Sale@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/Membership-Sale@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"987\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2020-02-18T23:26:18+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2020-07-24T20:33:20+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Should Your Membership Business Run Sales?\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Sales are a huge part of your membership business&#039; marketing strategy, but should you offer them?\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/Membership-Sale@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/should-your-membership-business-run-sales\\\/#blogposting\",\"name\":\"Should Your Membership Business Run Sales?\",\"headline\":\"Should Your Membership Business Run Sales?\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/jessica\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Membership-Sale@2x.png\",\"width\":1480,\"height\":987},\"datePublished\":\"2020-02-18T16:26:18-05:00\",\"dateModified\":\"2020-07-24T14:33:20-04:00\",\"inLanguage\":\"fr-FR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/should-your-membership-business-run-sales\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/should-your-membership-business-run-sales\\\/#webpage\"},\"articleSection\":\"Advice, Pricing, Promotions, discounts, membership business, Membership Site\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/should-your-membership-business-run-sales\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/membership-site\\\/#listItem\",\"name\":\"Membership Site\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/membership-site\\\/#listItem\",\"position\":2,\"name\":\"Membership Site\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/membership-site\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/membership-site\\\/pricing\\\/#listItem\",\"name\":\"Pricing\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/membership-site\\\/pricing\\\/#listItem\",\"position\":3,\"name\":\"Pricing\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/membership-site\\\/pricing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/should-your-membership-business-run-sales\\\/#listItem\",\"name\":\"Should Your Membership Business Run Sales?\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/membership-site\\\/#listItem\",\"name\":\"Membership Site\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/should-your-membership-business-run-sales\\\/#listItem\",\"position\":4,\"name\":\"Should Your Membership Business Run Sales?\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/membership-site\\\/pricing\\\/#listItem\",\"name\":\"Pricing\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/should-your-membership-business-run-sales\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/should-your-membership-business-run-sales\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/jessica\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/jessica\\\/\",\"name\":\"Jessica Starks\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/should-your-membership-business-run-sales\\\/#authorImage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/7f35900ab8a99d8f2f684103a49b5338.jpg?ver=1790651466\",\"width\":96,\"height\":96,\"caption\":\"Jessica Starks\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/should-your-membership-business-run-sales\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/should-your-membership-business-run-sales\\\/\",\"name\":\"Should Your Membership Business Run Sales?\",\"description\":\"Sales are a huge part of your membership business' marketing strategy, but should you offer them?\",\"inLanguage\":\"fr-FR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/should-your-membership-business-run-sales\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/jessica\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/jessica\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/Membership-Sale@2x.png\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/should-your-membership-business-run-sales\\\/#mainImage\",\"width\":1480,\"height\":987},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/should-your-membership-business-run-sales\\\/#mainImage\"},\"datePublished\":\"2020-02-18T16:26:18-05:00\",\"dateModified\":\"2020-07-24T14:33:20-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Should Your Membership Business Run Sales?<\/title>\n\n","aioseo_head_json":{"title":"Votre entreprise d'adh\u00e9sion doit-elle g\u00e9rer les ventes ?","description":"Les ventes constituent une part importante de la strat\u00e9gie marketing de votre entreprise d'affiliation, mais devez-vous les proposer ?","canonical_url":"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/","robots":"max-image-preview:large","keywords":"membership business,membership site,discounts","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/#blogposting","name":"Should Your Membership Business Run Sales?","headline":"Should Your Membership Business Run Sales?","author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/jessica\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/Membership-Sale@2x.png","width":1480,"height":987},"datePublished":"2020-02-18T16:26:18-05:00","dateModified":"2020-07-24T14:33:20-04:00","inLanguage":"fr-FR","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/#webpage"},"articleSection":"Advice, Pricing, Promotions, discounts, membership business, Membership Site"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/fr\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/#listItem","name":"Membership Site"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/#listItem","position":2,"name":"Membership Site","item":"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/pricing\/#listItem","name":"Pricing"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/pricing\/#listItem","position":3,"name":"Pricing","item":"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/pricing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/#listItem","name":"Should Your Membership Business Run Sales?"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/#listItem","name":"Membership Site"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/#listItem","position":4,"name":"Should Your Membership Business Run Sales?","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/pricing\/#listItem","name":"Pricing"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/fr\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/fr\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/fr\/blog\/author\/jessica\/#author","url":"https:\/\/memberpress.com\/fr\/blog\/author\/jessica\/","name":"Jessica Starks","image":{"@type":"ImageObject","@id":"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/#authorImage","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/7f35900ab8a99d8f2f684103a49b5338.jpg?ver=1790651466","width":96,"height":96,"caption":"Jessica Starks"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/#webpage","url":"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/","name":"Should Your Membership Business Run Sales?","description":"Sales are a huge part of your membership business' marketing strategy, but should you offer them?","inLanguage":"fr-FR","isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/jessica\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/jessica\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/Membership-Sale@2x.png","@id":"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/#mainImage","width":1480,"height":987},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/#mainImage"},"datePublished":"2020-02-18T16:26:18-05:00","dateModified":"2020-07-24T14:33:20-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/fr\/#website","url":"https:\/\/memberpress.com\/fr\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"fr-FR","publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"}}]},"og:locale":"fr_FR","og:site_name":"MemberPress","og:type":"article","og:title":"Should Your Membership Business Run Sales?","og:description":"Sales are a huge part of your membership business' marketing strategy, but should you offer them?","og:url":"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/Membership-Sale@2x.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/Membership-Sale@2x.png","og:image:width":1480,"og:image:height":987,"article:published_time":"2020-02-18T23:26:18+00:00","article:modified_time":"2020-07-24T20:33:20+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"Should Your Membership Business Run Sales?","twitter:description":"Sales are a huge part of your membership business' marketing strategy, but should you offer them?","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/Membership-Sale@2x.png"},"aioseo_meta_data":{"post_id":"20766","title":"Votre entreprise d'adh\u00e9sion doit-elle g\u00e9rer les ventes ?","description":"Les ventes constituent une part importante de la strat\u00e9gie marketing de votre entreprise d'affiliation, mais devez-vous les proposer ?","keywords":[{"label":"membership business","value":"membership business"},{"label":"membership site","value":"membership site"},{"label":"discounts","value":"discounts"}],"keyphrases":{"focus":[],"additional":[]},"primary_term":null,"canonical_url":"","og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[],"defaultGraph":"","defaultPostTypeGraph":""},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-08-20 21:04:21","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:17:31","updated":"2026-09-28 18:46:17","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/\" title=\"Membership Site\">Membership Site<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/pricing\/\" title=\"Pricing\">Pricing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tShould Your Membership Business Run Sales?\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr\/"},{"label":"Membership Site","link":"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/"},{"label":"Pricing","link":"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/pricing\/"},{"label":"Should Your Membership Business Run Sales?","link":"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/"}],"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/20766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/20788"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=20766"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/20766\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/21028"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=20766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=20766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=20766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}