{"id":20766,"date":"2020-02-18T16:26:18","date_gmt":"2020-02-18T23:26:18","guid":{"rendered":"https:\/\/memberpress.com\/?p=20766"},"modified":"2020-07-24T14:33:20","modified_gmt":"2020-07-24T20:33:20","slug":"should-your-membership-business-run-sales","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/","title":{"rendered":"Should Your Membership Business Run Sales?"},"content":{"rendered":"\n<p>Running promotions and sales for your business is one of the most popular and effective ways to promote your business and increase sales. Nonetheless, there can be times when running a sale could harm your business.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69cf35557bd4d\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69cf35557bd4d\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/#Types_of_Promotions\" >Types of Promotions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/#Running_Sales_in_Your_Membership_Business_The_Good\" >Running Sales in Your Membership Business The Good<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/#Running_a_Membership_Sale_The_Bad\" >Running a Membership Sale The Bad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/#Key_Tips_For_Running_Membership_Site_Sales\" >Key Tips For Running Membership Site Sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/#How_Often_Should_Your_Membership_Business_Run_Sales\" >How Often Should Your Membership Business Run Sales?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>You must have a healthy amount of sales in your business without killing your membership site's value.<\/p>\n\n\n\n<p>In this post, we'll discuss the good and bad behind offering discounts, how they help your business, and how often you should offer discounts for your memberships.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_Promotions\"><\/span><strong>Types of Promotions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When it comes to running promotions in your subscription-based business, there are a number of ways you can go about it:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Free Shipping Discounts<\/strong>. Waive shipping fees for all products in your <a href=\"https:\/\/memberpress.com\/go\/shopify\" title=\"Shopify Affiliate Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">online store<\/a> or when a cart totals up to a certain price.<\/li><li><strong>Bundle Discounts<\/strong>. Offer several products and\/or services in a bundle for a discounted rate.<\/li><li><strong>Buy One, Get One Free<\/strong>. Offer free content or products to customers upon the purchase of another item or membership on your membership website.<\/li><li><strong>Next-Purchase Discount<\/strong>. Offer a discount on a customer's next membership renewal or item purchase after they've made a one-time purchased from your business.<\/li><li><strong>Loyalty Discounts<\/strong>. If a customer has been a member or purchased products from you for a certain amount of time or a specified number of times, offer a discount or freebie.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Running_Sales_in_Your_Membership_Business_The_Good\"><\/span><strong>Running Sales in Your Membership Business: The Good<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Offering discounts for your subscription business can have many benefits.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>It increases the potential for more sales and revenue.<\/strong>\u00a0Running a deal for your membership program can entice more people to join, which can equal more customers for you in the long run!<\/li><li><strong>It's a reliable way to promote your business to more people.\u00a0<\/strong>Everyone loves a good sale, and people are actively looking for discounts. If you can create a great sale that will attract your current and potential customers, they'll be more likely to share and tell their friends about it. It's the gift that keeps giving!<\/li><li><strong>It's an easy way to get rid of extra inventory.<\/strong>\u00a0Do you have additional merchandise sitting in your online store that you just can't seem to get rid of? Ready to remove old products before you introduce something new to your audience? Creating a sale can help you quickly get some of those extra items out of the way so you can start fresh and introduce new material!<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Running_a_Membership_Sale_The_Bad\"><\/span><strong>Running a Membership Sale: The Bad<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Despite the good things a sale can bring you, there can be a few downsides.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>It can make you lose money.<\/strong>\u00a0While running a sale it may feel like you're raking in tons of money, but you have to remember that you aren't selling your membership, online course, merchandise, or whatever you choose to discount at full price. This means you could be losing profits and making less money than you would typically make.<\/li><li><strong>It can make people undervalue your membership.<\/strong>\u00a0While sales are a great promotional tool, holding too many of them could cause your customers to undervalue your regular-priced memberships, and you may find yourself struggling to have genuine, lasting conversions.<\/li><li><strong>You could come off as desperate.<\/strong>\u00a0Sales can be a great way to reward your current customers and attract new customers, but too many sales can make your business seem desperate and untrustworthy.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Tips_For_Running_Membership_Site_Sales\"><\/span><strong>Key Tips For Running Membership Site Sales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Plan Out Your Sale<\/strong>. Never EVER jump into a sale on your memberships without a plan. Make sure you map out your sale's timeline, marketing schedule, inventory, landing page, and more. Be prepared!<\/li><li><strong>Ensure Your Customers Get It<\/strong>. Be careful that your messaging is clear during your promotion. Your customers don't like to be confused or toyed with, so make sure they can completely understand what's on sale, how long it will be on sale, and what they have to do to take advantage of the sale.<\/li><li><strong>Know Your Customers<\/strong>. Before you run a sale, you need to make sure you know your audience and what they want. There's nothing worse than running a sale on an item or product that no one wants in the first place. And not only that, make sure that your customers can find your deals. Learn where your customers hang out and what they like.<\/li><li><strong>Collect Data<\/strong>. Last but not least, make sure you'll be able to collect data on your sale. This will help you see how well your promotion did and whether or not it was beneficial to your business.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Often_Should_Your_Membership_Business_Run_Sales\"><\/span><strong>How Often Should Your Membership Business Run Sales?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When you first start your membership website, we wouldn't recommend that you run a ton of sales right away. When you're first getting started, perhaps stick to the traditional sales \u2014 Black Friday, business anniversaries, or flash sales. One to three a year is a sweet spot for a new business.<\/p>\n\n\n\n<p>As your business grows, you may be able to afford to run sales much more often. Some companies are in the position to hold sales every few weeks without losing revenue. <\/p>\n\n\n\n<p>The key to success is being strategic and building your brand to the point where your customers trust and respect what you have to offer. Every business is different, so make sure to do what's right for your company.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>Final Thoughts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Running sales and discounts on your membership site is a good idea for your business due to the increase in traffic, enhanced brand visibility, and increased interest in your product from potential customers. <\/p>\n\n\n\n<p>However, there has to be a balance. Too many sales can decrease the value of your business and cost you money in the long run. So make sure to pay attention to your company and its growth to help you determine whether a sale is right for you at any given time.<\/p>\n\n\n\n<p><em>Have you ever run a sale in your membership business? How did it go?<\/em><\/p>\n\n\n\n<p> If you liked this post, then please follow us on\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>\u00a0for more great content. You can also find MemberPress on\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>\u00a0and\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Running promotions and sales for your business is one of the most popular and effective ways to promote your business and increase sales. Nonetheless, there can be times when running a sale could harm your business. You must have a healthy amount of sales in your business without killing your membership site\u2019s value. In this 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Membership Plugin","inLanguage":"fr-FR","publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"}}]},"og:locale":"fr_FR","og:site_name":"MemberPress","og:type":"article","og:title":"Should Your Membership Business Run Sales?","og:description":"Sales are a huge part of your membership business' marketing strategy, but should you offer them?","og:url":"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/Membership-Sale@2x.png","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/Membership-Sale@2x.png","og:image:width":1480,"og:image:height":987,"article:published_time":"2020-02-18T23:26:18+00:00","article:modified_time":"2020-07-24T20:33:20+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"Should Your Membership Business Run Sales?","twitter:description":"Sales are a huge part of your membership business' marketing strategy, but should you offer them?","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/Membership-Sale@2x.png"},"aioseo_meta_data":{"post_id":"20766","title":"Should Your Membership Business Run Sales?","description":"Sales are a huge part of your membership business' marketing strategy, but should you offer them?","keywords":[{"label":"membership business","value":"membership business"},{"label":"membership site","value":"membership 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18:21:08","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:17:31","updated":"2026-03-03 15:05:50"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/\" title=\"Membership Site\">Membership Site<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/pricing\/\" title=\"Pricing\">Pricing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tShould Your Membership Business Run Sales?\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Membership Site","link":"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/"},{"label":"Pricing","link":"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/pricing\/"},{"label":"Should Your Membership Business Run Sales?","link":"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Running promotions and sales for your business is one of the most popular and effective ways to promote your business and increase sales. Nonetheless, there can be times when running a sale could harm your business.<\/p>","content":[{"type":"text","data":"Running promotions and sales for your business is one of the most popular and effective ways to promote your business and increase sales. Nonetheless, there can be times when running a sale could harm your business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You must have a healthy amount of sales in your business without killing your membership site's value.<\/p>","content":[{"type":"text","data":"You must have a healthy amount of sales in your business without killing your membership site's value."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we'll discuss the good and bad behind offering discounts, how they help your business, and how often you should offer discounts for your memberships.<\/p>","content":[{"type":"text","data":"In this post, we'll discuss the good and bad behind offering discounts, how they help your business, and how often you should offer discounts for your memberships."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Types of Promotions<\/strong><\/h2>","content":"Types of Promotions","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>When it comes to running promotions in your subscription-based business, there are a number of ways you can go about it:<\/p>","content":[{"type":"text","data":"When it comes to running promotions in your subscription-based business, there are a number of ways you can go about it:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Free Shipping Discounts<\/strong>. Waive shipping fees for all products in your online store or when a cart totals up to a certain price.<\/li><li><strong>Bundle Discounts<\/strong>. Offer several products and\/or services in a bundle for a discounted rate.<\/li><li><strong>Buy One, Get One Free<\/strong>. Offer free content or products to customers upon the purchase of another item or membership on your membership website.<\/li><li><strong>Next-Purchase Discount<\/strong>. Offer a discount on a customer's next membership renewal or item purchase after they've made a one-time purchased from your business.<\/li><li><strong>Loyalty Discounts<\/strong>. If a customer has been a member or purchased products from you for a certain amount of time or a specified number of times, offer a discount or freebie.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Free Shipping Discounts<\/strong>. Waive shipping fees for all products in your online store or when a cart totals up to a certain price.<\/li><li><strong>Bundle Discounts<\/strong>. Offer several products and\/or services in a bundle for a discounted rate.<\/li><li><strong>Buy One, Get One Free<\/strong>. Offer free content or products to customers upon the purchase of another item or membership on your membership website.<\/li><li><strong>Next-Purchase Discount<\/strong>. Offer a discount on a customer's next membership renewal or item purchase after they've made a one-time purchased from your business.<\/li><li><strong>Loyalty Discounts<\/strong>. If a customer has been a member or purchased products from you for a certain amount of time or a specified number of times, offer a discount or freebie.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Running Sales in Your Membership Business: The Good<\/strong><\/h2>","content":"Running Sales in Your Membership Business: The Good","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Offering discounts for your subscription business can have many benefits.<\/p>","content":[{"type":"text","data":"Offering discounts for your subscription business can have many benefits."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>It increases the potential for more sales and revenue.<\/strong>&nbsp;Running a deal for your membership program can entice more people to join, which can equal more customers for you in the long run!<\/li><li><strong>It's a reliable way to promote your business to more people.&nbsp;<\/strong>Everyone loves a good sale, and people are actively looking for discounts. If you can create a great sale that will attract your current and potential customers, they'll be more likely to share and tell their friends about it. It's the gift that keeps giving!<\/li><li><strong>It's an easy way to get rid of extra inventory.<\/strong>&nbsp;Do you have additional merchandise sitting in your online store that you just can't seem to get rid of? Ready to remove old products before you introduce something new to your audience? Creating a sale can help you quickly get some of those extra items out of the way so you can start fresh and introduce new material!<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>It increases the potential for more sales and revenue.<\/strong>&nbsp;Running a deal for your membership program can entice more people to join, which can equal more customers for you in the long run!<\/li><li><strong>It's a reliable way to promote your business to more people.&nbsp;<\/strong>Everyone loves a good sale, and people are actively looking for discounts. If you can create a great sale that will attract your current and potential customers, they'll be more likely to share and tell their friends about it. It's the gift that keeps giving!<\/li><li><strong>It's an easy way to get rid of extra inventory.<\/strong>&nbsp;Do you have additional merchandise sitting in your online store that you just can't seem to get rid of? Ready to remove old products before you introduce something new to your audience? Creating a sale can help you quickly get some of those extra items out of the way so you can start fresh and introduce new material!<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Running a Membership Sale: The Bad<\/strong> <\/h2>","content":"Running a Membership Sale: The Bad","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Despite the good things a sale can bring you, there can be a few downsides.<\/p>","content":[{"type":"text","data":"Despite the good things a sale can bring you, there can be a few downsides."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>It can make you lose money.<\/strong>&nbsp;While running a sale it may feel like you're raking in tons of money, but you have to remember that you aren't selling your membership, online course, merchandise, or whatever you choose to discount at full price. This means you could be losing profits and making less money than you would typically make.<\/li><li><strong>It can make people undervalue your membership.<\/strong>&nbsp;While sales are a great promotional tool, holding too many of them could cause your customers to undervalue your regular-priced memberships, and you may find yourself struggling to have genuine, lasting conversions.<\/li><li><strong>You could come off as desperate.<\/strong>&nbsp;Sales can be a great way to reward your current customers and attract new customers, but too many sales can make your business seem desperate and untrustworthy.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>It can make you lose money.<\/strong>&nbsp;While running a sale it may feel like you're raking in tons of money, but you have to remember that you aren't selling your membership, online course, merchandise, or whatever you choose to discount at full price. This means you could be losing profits and making less money than you would typically make.<\/li><li><strong>It can make people undervalue your membership.<\/strong>&nbsp;While sales are a great promotional tool, holding too many of them could cause your customers to undervalue your regular-priced memberships, and you may find yourself struggling to have genuine, lasting conversions.<\/li><li><strong>You could come off as desperate.<\/strong>&nbsp;Sales can be a great way to reward your current customers and attract new customers, but too many sales can make your business seem desperate and untrustworthy.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Key Tips For Running Membership Site Sales<\/strong><\/h2>","content":"Key Tips For Running Membership Site Sales","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Plan Out Your Sale<\/strong>. Never EVER jump into a sale on your memberships without a plan. Make sure you map out your sale's timeline, marketing schedule, inventory, landing page, and more. Be prepared!<\/li><li><strong>Ensure Your Customers Get It<\/strong>. Be careful that your messaging is clear during your promotion. Your customers don't like to be confused or toyed with, so make sure they can completely understand what's on sale, how long it will be on sale, and what they have to do to take advantage of the sale.<\/li><li><strong>Know Your Customers<\/strong>. Before you run a sale, you need to make sure you know your audience and what they want. There's nothing worse than running a sale on an item or product that no one wants in the first place. And not only that, make sure that your customers can find your deals. Learn where your customers hang out and what they like.<\/li><li><strong>Collect Data<\/strong>. Last but not least, make sure you'll be able to collect data on your sale. This will help you see how well your promotion did and whether or not it was beneficial to your business.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Plan Out Your Sale<\/strong>. Never EVER jump into a sale on your memberships without a plan. Make sure you map out your sale's timeline, marketing schedule, inventory, landing page, and more. Be prepared!<\/li><li><strong>Ensure Your Customers Get It<\/strong>. Be careful that your messaging is clear during your promotion. Your customers don't like to be confused or toyed with, so make sure they can completely understand what's on sale, how long it will be on sale, and what they have to do to take advantage of the sale.<\/li><li><strong>Know Your Customers<\/strong>. Before you run a sale, you need to make sure you know your audience and what they want. There's nothing worse than running a sale on an item or product that no one wants in the first place. And not only that, make sure that your customers can find your deals. Learn where your customers hang out and what they like.<\/li><li><strong>Collect Data<\/strong>. Last but not least, make sure you'll be able to collect data on your sale. This will help you see how well your promotion did and whether or not it was beneficial to your business.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>How Often Should Your Membership Business Run Sales?<\/strong><\/h2>","content":"How Often Should Your Membership Business Run Sales?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>When you first start your membership website, we wouldn't recommend that you run a ton of sales right away. When you're first getting started, perhaps stick to the traditional sales \u2014 Black Friday, business anniversaries, or flash sales. One to three a year is a sweet spot for a new business.<\/p>","content":[{"type":"text","data":"When you first start your membership website, we wouldn't recommend that you run a ton of sales right away. When you're first getting started, perhaps stick to the traditional sales \u2014 Black Friday, business anniversaries, or flash sales. One to three a year is a sweet spot for a new business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As your business grows, you may be able to afford to run sales much more often. Some companies are in the position to hold sales every few weeks without losing revenue. <\/p>","content":[{"type":"text","data":"As your business grows, you may be able to afford to run sales much more often. Some companies are in the position to hold sales every few weeks without losing revenue. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The key to success is being strategic and building your brand to the point where your customers trust and respect what you have to offer. Every business is different, so make sure to do what's right for your company.<\/p>","content":[{"type":"text","data":"The key to success is being strategic and building your brand to the point where your customers trust and respect what you have to offer. Every business is different, so make sure to do what's right for your company."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Final Thoughts<\/strong><\/h2>","content":"Final Thoughts","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Running sales and discounts on your membership site is a good idea for your business due to the increase in traffic, enhanced brand visibility, and increased interest in your product from potential customers. <\/p>","content":[{"type":"text","data":"Running sales and discounts on your membership site is a good idea for your business due to the increase in traffic, enhanced brand visibility, and increased interest in your product from potential customers. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, there has to be a balance. Too many sales can decrease the value of your business and cost you money in the long run. So make sure to pay attention to your company and its growth to help you determine whether a sale is right for you at any given time.<\/p>","content":[{"type":"text","data":"However, there has to be a balance. Too many sales can decrease the value of your business and cost you money in the long run. So make sure to pay attention to your company and its growth to help you determine whether a sale is right for you at any given time."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>Have you ever run a sale in your membership business? How did it go?<\/em><\/p>","content":[{"type":"text","data":"<em>Have you ever run a sale in your membership business? How did it go?<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p> If you liked this post, then please follow us on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>&nbsp;for more great content. You can also find MemberPress on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;and&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>. <\/p>","content":[{"type":"text","data":" If you liked this post, then please follow us on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>&nbsp;for more great content. You can also find MemberPress on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;and&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/20766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/20788"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=20766"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/20766\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/21028"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=20766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=20766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=20766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}