{"id":20766,"date":"2020-02-18T16:26:18","date_gmt":"2020-02-18T23:26:18","guid":{"rendered":"https:\/\/memberpress.com\/?p=20766"},"modified":"2020-07-24T14:33:20","modified_gmt":"2020-07-24T20:33:20","slug":"should-your-membership-business-run-sales","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/","title":{"rendered":"Votre entreprise d'adh\u00e9sion doit-elle g\u00e9rer les ventes ?"},"content":{"rendered":"<p>L'organisation de promotions et de ventes pour votre entreprise est l'un des moyens les plus populaires et les plus efficaces de promouvoir votre entreprise et d'augmenter vos ventes. N\u00e9anmoins, il peut arriver que l'organisation d'une vente soit pr\u00e9judiciable \u00e0 votre entreprise.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a55e94f143fc\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a55e94f143fc\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/#Types_of_Promotions\" >Types de promotions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/#Running_Sales_in_Your_Membership_Business_The_Good\" >Gestion des ventes dans le cadre de votre activit\u00e9 d'affiliation Les bonnes pratiques<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/#Running_a_Membership_Sale_The_Bad\" >Organiser une vente d'adh\u00e9sion Les mauvais points<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/#Key_Tips_For_Running_Membership_Site_Sales\" >Conseils cl\u00e9s pour g\u00e9rer les ventes d'un site d'adh\u00e9sion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/#How_Often_Should_Your_Membership_Business_Run_Sales\" >\u00c0 quelle fr\u00e9quence votre entreprise d'affiliation doit-elle organiser des ventes ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/#Final_Thoughts\" >R\u00e9flexions finales<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Vous devez r\u00e9aliser un nombre important de ventes dans votre entreprise sans pour autant r\u00e9duire la valeur de votre site d'affiliation.<\/p>\n\n\n\n<p>Dans cet article, nous examinerons les avantages et les inconv\u00e9nients des remises, la mani\u00e8re dont elles aident votre entreprise et la fr\u00e9quence \u00e0 laquelle vous devez proposer des remises pour vos adh\u00e9sions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Types_of_Promotions\"><\/span><strong>Types de promotions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Lorsqu'il s'agit d'organiser des promotions dans le cadre de votre activit\u00e9 par abonnement, vous pouvez proc\u00e9der de diff\u00e9rentes mani\u00e8res :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Remises sur l'exp\u00e9dition gratuite<\/strong>. Exemption des frais d'exp\u00e9dition pour tous les produits de votre <a href=\"https:\/\/memberpress.com\/go\/shopify\/\" title=\"Lien d&#039;affiliation \u00e0 Shopify\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">magasin en ligne<\/a> ou lorsqu'un panier atteint un certain prix.<\/li><li><strong>Remises sur l'offre group\u00e9e<\/strong>. Proposer plusieurs produits et\/ou services dans une offre group\u00e9e \u00e0 un tarif pr\u00e9f\u00e9rentiel.<\/li><li><strong>Achetez-en un, obtenez-en un gratuitement<\/strong>. Offrez du contenu ou des produits gratuits aux clients \u00e0 l'achat d'un autre article ou d'une adh\u00e9sion sur votre site web d'adh\u00e9sion.<\/li><li><strong>Remise sur l'achat suivant<\/strong>. Offrez une r\u00e9duction sur le prochain renouvellement de l'adh\u00e9sion d'un client ou sur l'achat d'un article apr\u00e8s qu'il a effectu\u00e9 un achat unique aupr\u00e8s de votre entreprise.<\/li><li><strong>Remises de fid\u00e9lit\u00e9<\/strong>. Si un client est membre ou a achet\u00e9 des produits chez vous depuis un certain temps ou un certain nombre de fois, offrez-lui une r\u00e9duction ou un cadeau.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Running_Sales_in_Your_Membership_Business_The_Good\"><\/span><strong>Gestion des ventes dans votre entreprise d'affiliation : Les bonnes pratiques<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Proposer des r\u00e9ductions pour votre activit\u00e9 d'abonnement peut pr\u00e9senter de nombreux avantages.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Il augmente le potentiel de ventes et de revenus.<\/strong>\u00a0En proposant une offre pour votre programme d'adh\u00e9sion, vous pouvez inciter davantage de personnes \u00e0 s'inscrire, ce qui se traduira \u00e0 long terme par une augmentation du nombre de vos clients !<\/li><li><strong>C'est un moyen fiable de promouvoir votre entreprise aupr\u00e8s d'un plus grand nombre de personnes.\u00a0<\/strong>Tout le monde aime les bonnes ventes et les gens recherchent activement des r\u00e9ductions. Si vous pouvez cr\u00e9er une bonne vente qui attirera vos clients actuels et potentiels, ils seront plus enclins \u00e0 la partager et \u00e0 en parler \u00e0 leurs amis. C'est un cadeau qui ne s'oublie pas !<\/li><li><strong>C'est un moyen facile de se d\u00e9barrasser d'un stock suppl\u00e9mentaire.<\/strong>\u00a0Votre boutique en ligne contient-elle des marchandises suppl\u00e9mentaires dont vous n'arrivez pas \u00e0 vous d\u00e9barrasser ? Vous \u00eates pr\u00eat \u00e0 vous d\u00e9barrasser de vos anciens produits avant de pr\u00e9senter de nouveaux produits \u00e0 votre public ? La cr\u00e9ation d'une vente peut vous aider \u00e0 vous d\u00e9barrasser rapidement de ces articles suppl\u00e9mentaires afin que vous puissiez repartir sur de nouvelles bases et pr\u00e9senter de nouveaux produits !<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Running_a_Membership_Sale_The_Bad\"><\/span><strong>Organiser une vente d'adh\u00e9sion : Les mauvais<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Malgr\u00e9 tous les avantages que les soldes peuvent vous apporter, il peut y avoir quelques inconv\u00e9nients.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Il peut vous faire perdre de l'argent.<\/strong>\u00a0Lorsque vous organisez des soldes, vous pouvez avoir l'impression d'engranger des tonnes d'argent, mais vous ne devez pas oublier que vous ne vendez pas votre adh\u00e9sion, votre cours en ligne, votre marchandise ou tout autre produit que vous d\u00e9cidez d'escompter au prix fort. Cela signifie que vous risquez de perdre des b\u00e9n\u00e9fices et de gagner moins d'argent que d'habitude.<\/li><li><strong>Cela peut amener les gens \u00e0 sous-estimer votre adh\u00e9sion.<\/strong>\u00a0Bien que les soldes soient un excellent outil de promotion, si vous en organisez trop, vos clients risquent de sous-\u00e9valuer vos abonnements \u00e0 prix normal, et vous pourriez avoir du mal \u00e0 obtenir des conversions authentiques et durables.<\/li><li><strong>Vous pourriez donner l'impression d'\u00eatre d\u00e9sesp\u00e9r\u00e9.<\/strong>\u00a0Les soldes peuvent \u00eatre un excellent moyen de r\u00e9compenser vos clients actuels et d'en attirer de nouveaux, mais un trop grand nombre de soldes peut donner l'impression que votre entreprise est d\u00e9sesp\u00e9r\u00e9e et peu digne de confiance.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Tips_For_Running_Membership_Site_Sales\"><\/span><strong>Conseils cl\u00e9s pour g\u00e9rer les ventes d'un site d'adh\u00e9sion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Planifiez votre vente<\/strong>. Ne vous lancez JAMAIS dans une vente de vos abonnements sans plan. Assurez-vous de planifier le calendrier de votre vente, le calendrier de marketing, l'inventaire, la page d'accueil, et plus encore. Soyez pr\u00eat !<\/li><li><strong>Veillez \u00e0 ce que vos clients l'obtiennent<\/strong>. Veillez \u00e0 ce que votre message soit clair pendant votre promotion. Vos clients n'aiment pas \u00eatre d\u00e9sorient\u00e9s ou tromp\u00e9s. Assurez-vous donc qu'ils comprennent parfaitement ce qui est en vente, la dur\u00e9e de la promotion et ce qu'ils doivent faire pour en profiter.<\/li><li><strong>Conna\u00eetre ses clients<\/strong>. Avant d'organiser des soldes, vous devez vous assurer de conna\u00eetre votre public et de savoir ce qu'il veut. Il n'y a rien de pire que d'organiser des soldes sur un article ou un produit dont personne ne veut. De plus, veillez \u00e0 ce que vos clients puissent trouver vos offres. Apprenez o\u00f9 vos clients se retrouvent et ce qu'ils aiment.<\/li><li><strong>Collecte des donn\u00e9es<\/strong>. Enfin, assurez-vous de pouvoir collecter des donn\u00e9es sur vos ventes. Cela vous aidera \u00e0 \u00e9valuer l'efficacit\u00e9 de votre promotion et \u00e0 d\u00e9terminer si elle a \u00e9t\u00e9 b\u00e9n\u00e9fique pour votre entreprise.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Often_Should_Your_Membership_Business_Run_Sales\"><\/span><strong>\u00c0 quelle fr\u00e9quence votre entreprise d'affiliation doit-elle organiser des ventes ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Lorsque vous d\u00e9marrez votre site d'affiliation, nous ne vous recommandons pas d'organiser tout de suite un grand nombre de ventes. Au d\u00e9but, vous pouvez vous en tenir aux ventes traditionnelles - Black Friday, anniversaires d'entreprise ou ventes flash. Une \u00e0 trois ventes par an, c'est ce qu'il y a de mieux pour une nouvelle entreprise.<\/p>\n\n\n\n<p>Au fur et \u00e0 mesure que votre entreprise se d\u00e9veloppe, vous pourrez peut-\u00eatre vous permettre d'organiser des soldes beaucoup plus souvent. Certaines entreprises sont en mesure d'organiser des ventes toutes les quelques semaines sans perdre de revenus. <\/p>\n\n\n\n<p>La cl\u00e9 du succ\u00e8s est d'\u00eatre strat\u00e9gique et de d\u00e9velopper votre marque jusqu'\u00e0 ce que vos clients aient confiance et respectent ce que vous avez \u00e0 offrir. Chaque entreprise est diff\u00e9rente, alors assurez-vous de faire ce qui est bon pour votre entreprise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>R\u00e9flexions finales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L'organisation de ventes et de remises sur votre site d'adh\u00e9sion est une bonne id\u00e9e pour votre entreprise en raison de l'augmentation du trafic, de l'am\u00e9lioration de la visibilit\u00e9 de la marque et de l'int\u00e9r\u00eat accru des clients potentiels pour votre produit. <\/p>\n\n\n\n<p>Cependant, il faut trouver un \u00e9quilibre. Trop de ventes peuvent diminuer la valeur de votre entreprise et vous co\u00fbter de l'argent \u00e0 long terme. Veillez donc \u00e0 \u00eatre attentif \u00e0 votre entreprise et \u00e0 sa croissance pour vous aider \u00e0 d\u00e9terminer si une vente est opportune pour vous \u00e0 un moment donn\u00e9.<\/p>\n\n\n\n<p><em>Avez-vous d\u00e9j\u00e0 organis\u00e9 une vente dans le cadre de votre activit\u00e9 d'adh\u00e9sion ? Comment s'est-elle d\u00e9roul\u00e9e ?<\/em><\/p>\n\n\n\n<p> Si vous avez aim\u00e9 cet article, suivez-nous sur\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>\u00a0pour plus de contenu. Vous pouvez \u00e9galement trouver MemberPress sur\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>\u00a0et\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>. <\/p>","protected":false},"excerpt":{"rendered":"<p>Running promotions and sales for your business is one of the most popular and effective ways to promote your business and increase sales. Nonetheless, there can be times when running a sale could harm your business. You must have a healthy amount of sales in your business without killing your membership site\u2019s value. In this [\u2026]<\/p>\n","protected":false},"author":20788,"featured_media":21028,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,121,442],"tags":[637,462,70],"class_list":{"0":"post-20766","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-pricing","9":"category-promotions","10":"tag-discounts","11":"tag-membership-business","12":"tag-membership-site","13":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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18:21:08","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:17:31","updated":"2026-03-03 15:05:50"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/\" title=\"Membership Site\">Membership Site<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/pricing\/\" title=\"Pricing\">Pricing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tShould Your Membership Business Run Sales?\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Membership Site","link":"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/"},{"label":"Pricing","link":"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/pricing\/"},{"label":"Should Your Membership Business Run Sales?","link":"https:\/\/memberpress.com\/fr\/blog\/should-your-membership-business-run-sales\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Running promotions and sales for your business is one of the most popular and effective ways to promote your business and increase sales. Nonetheless, there can be times when running a sale could harm your business.<\/p>","content":[{"type":"text","data":"Running promotions and sales for your business is one of the most popular and effective ways to promote your business and increase sales. Nonetheless, there can be times when running a sale could harm your business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You must have a healthy amount of sales in your business without killing your membership site's value.<\/p>","content":[{"type":"text","data":"You must have a healthy amount of sales in your business without killing your membership site's value."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we'll discuss the good and bad behind offering discounts, how they help your business, and how often you should offer discounts for your memberships.<\/p>","content":[{"type":"text","data":"In this post, we'll discuss the good and bad behind offering discounts, how they help your business, and how often you should offer discounts for your memberships."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Types of Promotions<\/strong><\/h2>","content":"Types de promotions","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>When it comes to running promotions in your subscription-based business, there are a number of ways you can go about it:<\/p>","content":[{"type":"text","data":"When it comes to running promotions in your subscription-based business, there are a number of ways you can go about it:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Free Shipping Discounts<\/strong>. Waive shipping fees for all products in your online store or when a cart totals up to a certain price.<\/li><li><strong>Bundle Discounts<\/strong>. Offer several products and\/or services in a bundle for a discounted rate.<\/li><li><strong>Buy One, Get One Free<\/strong>. Offer free content or products to customers upon the purchase of another item or membership on your membership website.<\/li><li><strong>Next-Purchase Discount<\/strong>. Offer a discount on a customer's next membership renewal or item purchase after they've made a one-time purchased from your business.<\/li><li><strong>Loyalty Discounts<\/strong>. If a customer has been a member or purchased products from you for a certain amount of time or a specified number of times, offer a discount or freebie.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Remises sur l'exp\u00e9dition gratuite<\/strong>. Ne payez pas les frais de port pour tous les produits de votre boutique en ligne ou lorsque le total du panier atteint un certain prix.<\/li><li><strong>Remises sur l'offre group\u00e9e<\/strong>. Proposer plusieurs produits et\/ou services dans une offre group\u00e9e \u00e0 un tarif pr\u00e9f\u00e9rentiel.<\/li><li><strong>Achetez-en un, obtenez-en un gratuitement<\/strong>. Offrez du contenu ou des produits gratuits aux clients \u00e0 l'achat d'un autre article ou d'une adh\u00e9sion sur votre site web d'adh\u00e9sion.<\/li><li><strong>Remise sur l'achat suivant<\/strong>. Offrez une r\u00e9duction sur le prochain renouvellement de l'adh\u00e9sion d'un client ou sur l'achat d'un article apr\u00e8s qu'il a effectu\u00e9 un achat unique aupr\u00e8s de votre entreprise.<\/li><li><strong>Remises de fid\u00e9lit\u00e9<\/strong>. Si un client est membre ou a achet\u00e9 des produits chez vous depuis un certain temps ou un certain nombre de fois, offrez-lui une r\u00e9duction ou un cadeau.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Running Sales in Your Membership Business: The Good<\/strong><\/h2>","content":"Gestion des ventes dans votre entreprise d'affiliation : Les bonnes pratiques","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Offering discounts for your subscription business can have many benefits.<\/p>","content":[{"type":"text","data":"Offering discounts for your subscription business can have many benefits."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>It increases the potential for more sales and revenue.<\/strong>&nbsp;Running a deal for your membership program can entice more people to join, which can equal more customers for you in the long run!<\/li><li><strong>It's a reliable way to promote your business to more people.&nbsp;<\/strong>Everyone loves a good sale, and people are actively looking for discounts. If you can create a great sale that will attract your current and potential customers, they'll be more likely to share and tell their friends about it. It's the gift that keeps giving!<\/li><li><strong>It's an easy way to get rid of extra inventory.<\/strong>&nbsp;Do you have additional merchandise sitting in your online store that you just can't seem to get rid of? Ready to remove old products before you introduce something new to your audience? Creating a sale can help you quickly get some of those extra items out of the way so you can start fresh and introduce new material!<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Il augmente le potentiel de ventes et de revenus.<\/strong>&nbsp;En proposant une offre pour votre programme d'adh\u00e9sion, vous pouvez inciter davantage de personnes \u00e0 s'inscrire, ce qui se traduira \u00e0 long terme par une augmentation du nombre de vos clients !<\/li><li><strong>C'est un moyen fiable de promouvoir votre entreprise aupr\u00e8s d'un plus grand nombre de personnes.&nbsp;<\/strong>Tout le monde aime les bonnes ventes et les gens recherchent activement des r\u00e9ductions. Si vous pouvez cr\u00e9er une bonne vente qui attirera vos clients actuels et potentiels, ils seront plus enclins \u00e0 la partager et \u00e0 en parler \u00e0 leurs amis. C'est un cadeau qui ne s'oublie pas !<\/li><li><strong>C'est un moyen facile de se d\u00e9barrasser d'un stock suppl\u00e9mentaire.<\/strong>&nbsp;Votre boutique en ligne contient-elle des marchandises suppl\u00e9mentaires dont vous n'arrivez pas \u00e0 vous d\u00e9barrasser ? Vous \u00eates pr\u00eat \u00e0 vous d\u00e9barrasser de vos anciens produits avant de pr\u00e9senter de nouveaux produits \u00e0 votre public ? La cr\u00e9ation d'une vente peut vous aider \u00e0 vous d\u00e9barrasser rapidement de ces articles suppl\u00e9mentaires afin que vous puissiez repartir sur de nouvelles bases et pr\u00e9senter de nouveaux produits !<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Running a Membership Sale: The Bad<\/strong> <\/h2>","content":"Organiser une vente d'adh\u00e9sion : Les mauvais","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Despite the good things a sale can bring you, there can be a few downsides.<\/p>","content":[{"type":"text","data":"Despite the good things a sale can bring you, there can be a few downsides."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>It can make you lose money.<\/strong>&nbsp;While running a sale it may feel like you're raking in tons of money, but you have to remember that you aren't selling your membership, online course, merchandise, or whatever you choose to discount at full price. This means you could be losing profits and making less money than you would typically make.<\/li><li><strong>It can make people undervalue your membership.<\/strong>&nbsp;While sales are a great promotional tool, holding too many of them could cause your customers to undervalue your regular-priced memberships, and you may find yourself struggling to have genuine, lasting conversions.<\/li><li><strong>You could come off as desperate.<\/strong>&nbsp;Sales can be a great way to reward your current customers and attract new customers, but too many sales can make your business seem desperate and untrustworthy.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Il peut vous faire perdre de l'argent.<\/strong>&nbsp;Lorsque vous organisez des soldes, vous pouvez avoir l'impression d'engranger des tonnes d'argent, mais vous ne devez pas oublier que vous ne vendez pas votre adh\u00e9sion, votre cours en ligne, votre marchandise ou tout autre produit que vous d\u00e9cidez d'escompter au prix fort. Cela signifie que vous risquez de perdre des b\u00e9n\u00e9fices et de gagner moins d'argent que d'habitude.<\/li><li><strong>Cela peut amener les gens \u00e0 sous-estimer votre adh\u00e9sion.<\/strong>&nbsp;Bien que les soldes soient un excellent outil de promotion, si vous en organisez trop, vos clients risquent de sous-\u00e9valuer vos abonnements \u00e0 prix normal, et vous pourriez avoir du mal \u00e0 obtenir des conversions authentiques et durables.<\/li><li><strong>Vous pourriez donner l'impression d'\u00eatre d\u00e9sesp\u00e9r\u00e9.<\/strong>&nbsp;Les soldes peuvent \u00eatre un excellent moyen de r\u00e9compenser vos clients actuels et d'en attirer de nouveaux, mais un trop grand nombre de soldes peut donner l'impression que votre entreprise est d\u00e9sesp\u00e9r\u00e9e et peu digne de confiance.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Key Tips For Running Membership Site Sales<\/strong><\/h2>","content":"Conseils cl\u00e9s pour g\u00e9rer les ventes d'un site d'adh\u00e9sion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Plan Out Your Sale<\/strong>. Never EVER jump into a sale on your memberships without a plan. Make sure you map out your sale's timeline, marketing schedule, inventory, landing page, and more. Be prepared!<\/li><li><strong>Ensure Your Customers Get It<\/strong>. Be careful that your messaging is clear during your promotion. Your customers don't like to be confused or toyed with, so make sure they can completely understand what's on sale, how long it will be on sale, and what they have to do to take advantage of the sale.<\/li><li><strong>Know Your Customers<\/strong>. Before you run a sale, you need to make sure you know your audience and what they want. There's nothing worse than running a sale on an item or product that no one wants in the first place. And not only that, make sure that your customers can find your deals. Learn where your customers hang out and what they like.<\/li><li><strong>Collect Data<\/strong>. Last but not least, make sure you'll be able to collect data on your sale. This will help you see how well your promotion did and whether or not it was beneficial to your business.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Planifiez votre vente<\/strong>. Ne vous lancez JAMAIS dans une vente de vos abonnements sans plan. Assurez-vous de planifier le calendrier de votre vente, le calendrier de marketing, l'inventaire, la page d'accueil, et plus encore. Soyez pr\u00eat !<\/li><li><strong>Veillez \u00e0 ce que vos clients l'obtiennent<\/strong>. Veillez \u00e0 ce que votre message soit clair pendant votre promotion. Vos clients n'aiment pas \u00eatre d\u00e9sorient\u00e9s ou tromp\u00e9s. Assurez-vous donc qu'ils comprennent parfaitement ce qui est en vente, la dur\u00e9e de la promotion et ce qu'ils doivent faire pour en profiter.<\/li><li><strong>Conna\u00eetre ses clients<\/strong>. Avant d'organiser des soldes, vous devez vous assurer de conna\u00eetre votre public et de savoir ce qu'il veut. Il n'y a rien de pire que d'organiser des soldes sur un article ou un produit dont personne ne veut. De plus, veillez \u00e0 ce que vos clients puissent trouver vos offres. Apprenez o\u00f9 vos clients se retrouvent et ce qu'ils aiment.<\/li><li><strong>Collecte des donn\u00e9es<\/strong>. Enfin, assurez-vous de pouvoir collecter des donn\u00e9es sur vos ventes. Cela vous aidera \u00e0 \u00e9valuer l'efficacit\u00e9 de votre promotion et \u00e0 d\u00e9terminer si elle a \u00e9t\u00e9 b\u00e9n\u00e9fique pour votre entreprise.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>How Often Should Your Membership Business Run Sales?<\/strong><\/h2>","content":"\u00c0 quelle fr\u00e9quence votre entreprise d'affiliation doit-elle organiser des ventes ?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>When you first start your membership website, we wouldn't recommend that you run a ton of sales right away. When you're first getting started, perhaps stick to the traditional sales \u2014 Black Friday, business anniversaries, or flash sales. One to three a year is a sweet spot for a new business.<\/p>","content":[{"type":"text","data":"When you first start your membership website, we wouldn't recommend that you run a ton of sales right away. When you're first getting started, perhaps stick to the traditional sales \u2014 Black Friday, business anniversaries, or flash sales. One to three a year is a sweet spot for a new business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As your business grows, you may be able to afford to run sales much more often. Some companies are in the position to hold sales every few weeks without losing revenue. <\/p>","content":[{"type":"text","data":"As your business grows, you may be able to afford to run sales much more often. Some companies are in the position to hold sales every few weeks without losing revenue. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The key to success is being strategic and building your brand to the point where your customers trust and respect what you have to offer. Every business is different, so make sure to do what's right for your company.<\/p>","content":[{"type":"text","data":"The key to success is being strategic and building your brand to the point where your customers trust and respect what you have to offer. Every business is different, so make sure to do what's right for your company."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Final Thoughts<\/strong><\/h2>","content":"R\u00e9flexions finales","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Running sales and discounts on your membership site is a good idea for your business due to the increase in traffic, enhanced brand visibility, and increased interest in your product from potential customers. <\/p>","content":[{"type":"text","data":"Running sales and discounts on your membership site is a good idea for your business due to the increase in traffic, enhanced brand visibility, and increased interest in your product from potential customers. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, there has to be a balance. Too many sales can decrease the value of your business and cost you money in the long run. So make sure to pay attention to your company and its growth to help you determine whether a sale is right for you at any given time.<\/p>","content":[{"type":"text","data":"However, there has to be a balance. Too many sales can decrease the value of your business and cost you money in the long run. So make sure to pay attention to your company and its growth to help you determine whether a sale is right for you at any given time."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>Have you ever run a sale in your membership business? How did it go?<\/em><\/p>","content":[{"type":"text","data":"<em>Have you ever run a sale in your membership business? How did it go?<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p> If you liked this post, then please follow us on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>&nbsp;for more great content. You can also find MemberPress on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;and&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>. <\/p>","content":[{"type":"text","data":" If you liked this post, then please follow us on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>&nbsp;for more great content. You can also find MemberPress on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;and&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>. 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