{"id":20830,"date":"2020-01-23T10:12:02","date_gmt":"2020-01-23T17:12:02","guid":{"rendered":"https:\/\/memberpress.com\/?p=20830"},"modified":"2022-09-12T17:25:10","modified_gmt":"2022-09-12T23:25:10","slug":"how-to-creatively-earn-blog-subscribers","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-creatively-earn-blog-subscribers\/","title":{"rendered":"Comment obtenir plus d'abonn\u00e9s \u00e0 un blog"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6acebe92d750c\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6acebe92d750c\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-creatively-earn-blog-subscribers\/#1_Host_contests\" >1. Accueillir des concours<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-creatively-earn-blog-subscribers\/#2_Post_and_comment_on_other_blogs\" >2. Publier et commenter sur d'autres blogs.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-creatively-earn-blog-subscribers\/#3_Use_Google_Ads_but_dont_necessarily_buy_the_ads\" >3. Utilisez les annonces Google (mais n'achetez pas n\u00e9cessairement les annonces).<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-creatively-earn-blog-subscribers\/#4_Create_a_subscription_link_on_your_main_website_page\" >4. Cr\u00e9ez un lien d'abonnement sur la page principale de votre site web.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-creatively-earn-blog-subscribers\/#5_Offer_an_incentive_for_the_subscription\" >5. Proposer une incitation \u00e0 l'abonnement.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-creatively-earn-blog-subscribers\/#6_Invite_guest_bloggers_to_participate_in_your_blog\" >6. Invitez des blogueurs \u00e0 participer \u00e0 votre blog.&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-creatively-earn-blog-subscribers\/#7_Write_excellent_content\" >7. R\u00e9diger un excellent contenu.<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Il existe plus de 600 millions de blogs. C'est presque le double de la population des \u00c9tats-Unis d'Am\u00e9rique ! Les m\u00e8res, les fr\u00e8res, les amis, les chiens et m\u00eame les amis imaginaires des gens poss\u00e8dent des blogs. Alors, comment se frayer un chemin dans ce fouillis ? Comment obtenir des abonn\u00e9s \u00e0 un blog alors qu'il y a tant d'options disponibles ?<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici sept conseils pour vous aider :<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Host_contests\"><\/span>1. Accueillir des concours<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tout le monde aime les cadeaux, ce qui fait des concours un moyen rapide et facile de gagner des abonn\u00e9s. Organisez un concours et demandez aux gens de s'abonner \u00e0 votre blog via les m\u00e9dias sociaux ou votre site web. Plus le prix que vous offrez est int\u00e9ressant, plus le nombre de personnes qui s'inscrivent est \u00e9lev\u00e9.\u00a0<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bien que les concours puissent attirer un grand nombre d'abonn\u00e9s, ils pr\u00e9sentent certains inconv\u00e9nients. Tout d'abord, vous risquez d'avoir des personnes qui veulent des cadeaux mais qui ne s'int\u00e9ressent pas au contenu que vous cr\u00e9ez. Ces personnes risquent de se d\u00e9sabonner rapidement et de ne jamais lire votre contenu. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assurez-vous que votre prix n'est pas quelque chose de g\u00e9n\u00e9rique comme une carte-cadeau $1 000, qui plairait \u00e0 toutes sortes de personnes, y compris celles qui ne s'int\u00e9ressent pas \u00e0 votre blog. Faites appel \u00e0 votre public en lui proposant quelque chose qu'il sera le seul \u00e0 aimer, puis veillez \u00e0 ce que votre contenu soit suffisamment int\u00e9ressant pour que les gens veuillent rester dans les parages.\u00a0<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Post_and_comment_on_other_blogs\"><\/span>2. Publier et commenter sur d'autres blogs.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les lecteurs de blogs lisent les blogs. C'est une \u00e9vidence. Par cons\u00e9quent, demander si vous pouvez publier des articles sur des blogs comme le v\u00f4tre est un excellent moyen de cibler un public qui lira \u00e9galement le v\u00f4tre. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cr\u00e9ez donc du contenu bien \u00e9crit pour d'autres blogs et veillez \u00e0 inclure des informations sur votre propre blog dans la biographie de l'auteur de l'article. Vous pouvez m\u00eame ins\u00e9rer un lien vers votre blog dans l'article. Si un fan inconditionnel de votre blog lit votre article et l'appr\u00e9cie, il se peut qu'il consulte votre blog et s'y abonne.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Laisser des commentaires r\u00e9fl\u00e9chis sur d'autres blogs peut \u00e9galement \u00eatre b\u00e9n\u00e9fique. Cela permet aux autres de savoir que vous existez.\u00a0<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Use_Google_Ads_but_dont_necessarily_buy_the_ads\"><\/span>3. Utilisez les annonces Google (mais n'achetez pas n\u00e9cessairement les annonces).<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bien s\u00fbr, si vous avez les ressources n\u00e9cessaires, ce n'est pas une mauvaise id\u00e9e d'acheter une publicit\u00e9 demandant aux gens de s'abonner \u00e0 votre blog. (Fait amusant : si vous dirigez une organisation \u00e0 but non lucratif, vous pouvez demander une subvention de <a href=\"https:\/\/www.google.com\/grants\/\" target=\"_blank\" rel=\"noreferrer noopener\">subvention<\/a> qui vous permet d'obtenir des milliers de dollars en publicit\u00e9 sur Google chaque mois).\u00a0<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous ne disposez pas des ressources n\u00e9cessaires, Google Ads dispose d'un excellent outil appel\u00e9 Keyword Planner (planificateur de mots cl\u00e9s). M\u00eame si vous n'achetez pas d'annonces, vous pouvez vous inscrire \u00e0 Google Ads et utiliser ses outils. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le planificateur de mots-cl\u00e9s vous permet de rechercher des termes pertinents et de voir combien d'occurrences ces termes ont re\u00e7u sur Google. Votre visibilit\u00e9 s'am\u00e9liorera lorsque vous choisirez soigneusement les mots que vous utiliserez dans un article en fonction de ce que vous d\u00e9couvrirez \u00e0 l'aide de cet outil.\u00a0<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Create_a_subscription_link_on_your_main_website_page\"><\/span>4. Cr\u00e9ez un lien d'abonnement sur la page principale de votre site web.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">N'oubliez pas les choses simples. Faites appara\u00eetre sur votre site web un lien contextuel invitant les internautes \u00e0 s'abonner d\u00e8s qu'ils arrivent sur votre site. Il se peut qu'ils aiment votre contenu, mais qu'ils ne pensent m\u00eame pas \u00e0 s'abonner si vous ne leur proposez pas cette option de mani\u00e8re \u00e9vidente.\u00a0<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Offer_an_incentive_for_the_subscription\"><\/span>5. Proposer une incitation \u00e0 l'abonnement.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cette d\u00e9marche est similaire \u00e0 l'organisation de concours, \u00e0 la diff\u00e9rence pr\u00e8s que <em>tout le monde<\/em> re\u00e7oit une r\u00e9compense s'il choisit de s'abonner. Les r\u00e9compenses peuvent inclure du contenu exclusif, des livres \u00e9lectroniques, un petit guide en PDF, etc. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, <a href=\"https:\/\/www.eschlerediting.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Eschler Editing<\/a>un service de r\u00e9daction et d'\u00e9dition, offre \u00e0 ses abonn\u00e9s un guide gratuit pour une publication plus intelligente, ainsi qu'une liste de contr\u00f4le pour la relecture et des conseils d'\u00e9dition. Les incitations sont int\u00e9ressantes car elles signifient que les abonn\u00e9s sont d\u00e9j\u00e0 int\u00e9ress\u00e9s par le contenu que vous cr\u00e9ez. Ils ont peut-\u00eatre juste besoin d'un coup de pouce suppl\u00e9mentaire pour s'abonner.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Invite_guest_bloggers_to_participate_in_your_blog\"><\/span>6. Invitez des blogueurs \u00e0 participer \u00e0 votre blog.&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De la m\u00eame mani\u00e8re que vous publiez sur les blogs des autres, vous pouvez inviter d'autres personnes \u00e0 publier des articles sur votre blog. Cela peut attirer leur lectorat vers vous. Veillez \u00e0 encourager le blogueur invit\u00e9 \u00e0 faire conna\u00eetre l'article qu'il a r\u00e9dig\u00e9 sur ses canaux de m\u00e9dias sociaux. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En ce qui concerne les blogueurs invit\u00e9s, il est particuli\u00e8rement judicieux de \"nager avec les requins\". Cela signifie que vous ne devez pas avoir peur d'inviter des blogueurs qui sont un peu plus grands et plus puissants que vous.\u00a0<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Write_excellent_content\"><\/span>7. R\u00e9diger un excellent contenu.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si toutes les astuces du monde peuvent vous aider \u00e0 vous faire remarquer, rien ne vaut un contenu de qualit\u00e9. \u00c9crivez quelque chose d'int\u00e9ressant, de pertinent et d'utile pour votre public. Mettez-y votre touche personnelle et restez fid\u00e8le \u00e0 votre voix.&nbsp;<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les gens s'abonneront \u00e0 quelque chose qu'ils aiment. Ils feront conna\u00eetre ce qu'ils aiment. Si votre contenu se distingue pour toutes les bonnes raisons et que vous faites tout ce que vous pouvez pour le commercialiser, votre liste d'abonn\u00e9s augmentera. Alors, prenez le temps de rendre votre blog g\u00e9nial !&nbsp;<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec plus de 600 millions de blogs existants, la t\u00e2che de se faire conna\u00eetre peut sembler intimidante. Mais il n'est pas impossible de gagner des abonn\u00e9s. Pour vous d\u00e9marquer, suivez ces conseils et gagnez des abonn\u00e9s qui croiront que vous \u00eates l'un des 600 millions.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rappelez-vous :<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Les concours sont un excellent moyen d'attirer des abonn\u00e9s, mais choisissez des prix qui int\u00e9ressent votre public cible.<\/li><li>Participez \u00e0 d'autres blogs car cela vous donnera de la visibilit\u00e9.<\/li><li>Utilisez Google Ads (ou au moins le planificateur de mots-cl\u00e9s de Google) !<\/li><li>Ne n\u00e9gligez pas les strat\u00e9gies dont vous savez qu'elles fonctionnent d\u00e9j\u00e0. Veillez \u00e0 ce que les internautes soient invit\u00e9s \u00e0 s'abonner d\u00e8s qu'ils arrivent sur votre site web.<\/li><li>Les incitations sont un excellent moyen de transformer en abonn\u00e9s les personnes int\u00e9ress\u00e9es par ce que votre blog a \u00e0 offrir.<\/li><li>Nagez avec les requins en invitant des blogueurs influents \u00e0 participer \u00e0 votre blog.<\/li><li>Surtout, cr\u00e9ez un contenu incroyable qui incitera les gens \u00e0 revenir.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><br><em>Comment avez-vous r\u00e9ussi \u00e0 augmenter le nombre d'abonn\u00e9s \u00e0 votre blog ? Laquelle de ces m\u00e9thodes vous a sembl\u00e9 la plus efficace ? Faites-nous en part dans les commentaires. <\/em>\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez aim\u00e9 cet article, suivez-nous sur<a href=\"https:\/\/www.facebook.com\/memberpress\"><strong> Facebook<\/strong><\/a> pour plus de contenu. Vous pouvez \u00e9galement nous trouver sur<a href=\"https:\/\/twitter.com\/memberpress\"><strong> Twitter<\/strong><\/a> et <a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>There are over 600 million blogs in existence. That\u2019s almost double the population of the United States of America! People\u2019s moms, brothers, friends, dogs, and even imaginary friends own blogs. So how do you cut through all that clutter? How can you get blog subscribers when there are so many options available? Here are seven [&hellip;]<\/p>\n","protected":false},"author":21697,"featured_media":20838,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[399,134,94],"tags":[353,638,639],"class_list":["post-20830","post","type-post","status-publish","format-standard","has-post-thumbnail","category-blogging","category-how-to-2","category-marketing","tag-blog-marketing","tag-blog-subscribers","tag-blog-subscriptions","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"There are over 600 million blogs in existence. 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