{"id":20906,"date":"2020-02-03T10:56:36","date_gmt":"2020-02-03T17:56:36","guid":{"rendered":"https:\/\/memberpress.com\/?p=20906"},"modified":"2020-07-28T12:27:23","modified_gmt":"2020-07-28T18:27:23","slug":"how-important-is-a-style-guide-to-your-blog","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-important-is-a-style-guide-to-your-blog\/","title":{"rendered":"Quelle est l'importance d'un guide de style pour votre blog ?"},"content":{"rendered":"<p>Se demander quelle est l'importance d'un guide de style pour votre blog, c'est comme se demander s'il est important de boire de l'eau pour rester en bonne sant\u00e9. C'est important ! Bien s\u00fbr, votre blog peut survivre sans guide de style, tout comme vous pouvez survivre avec du soda. Mais ni vous ni votre blog ne resterez longtemps en bonne sant\u00e9.\u00a0<br><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a6eab0b4f53f\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6eab0b4f53f\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-important-is-a-style-guide-to-your-blog\/#What_a_Style_Guide_Is\" >Qu'est-ce qu'un guide de style ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-important-is-a-style-guide-to-your-blog\/#What_makes_style_guides_so_important\" >Pourquoi les guides de style sont-ils si importants ?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Un guide de style vous aide \u00e0 maintenir votre marque et donne \u00e0 votre public une image claire de ce qu'il va obtenir de vous. Bien entendu, tout le monde ne dispose pas d'un guide de style \u00e9crit. Certains, en particulier ceux qui g\u00e8rent un blog de mani\u00e8re autonome, peuvent avoir d\u00e9j\u00e0 d\u00e9fini des attentes en mati\u00e8re de style sans s'en rendre compte. Mais il peut \u00eatre utile de les mettre par \u00e9crit. <\/p>\n\n\n\n<p>Tout d'abord, parlons de ce qu'est un guide de style.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_a_Style_Guide_Is\"><\/span><strong>Qu'est-ce qu'un guide de style ?<\/strong><br><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Un guide de style est une liste de r\u00e8gles concernant l'apparence et le son de votre blog. Lorsque vous cr\u00e9ez votre guide, vous devez tenir compte de votre public et de ce qui lui pla\u00eet. <\/p>\n\n\n\n<p>Quelle est la tranche d'\u00e2ge vis\u00e9e ? Voulez-vous attirer un expert ou un amateur curieux ? Comment votre public parle-t-il, pense-t-il, agit-il et vit-il ? Faites vos recherches et appliquez-les \u00e0 la cr\u00e9ation d'un guide de style. Voici quelques-uns des \u00e9l\u00e9ments de base d'un guide de style :<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Police de caract\u00e8res :<\/strong> Vous devez \u00eatre coh\u00e9rent avec votre police de caract\u00e8res. Cela simplifie les choses pour votre lecteur, car les incoh\u00e9rences peuvent d\u00e9concerter les gens. Utilisez la m\u00eame police et la m\u00eame taille pour chaque titre et pour le texte de votre blog.\u00a0<\/li><li><strong>Sch\u00e9mas de couleurs et autres \u00e9l\u00e9ments visuels :<\/strong> Toutes les images de titres utilis\u00e9es pour votre blog doivent \u00eatre de la m\u00eame taille. Veillez \u00e0 ce que l'aspect de vos images corresponde au ton de votre texte. Si le ton est d\u00e9contract\u00e9, vous voudrez peut-\u00eatre des images plus amusantes et plus libres. Si votre ton est professionnel, vous voudrez peut-\u00eatre garder des images simples et impersonnelles. Vous pouvez m\u00eame aller jusqu'\u00e0 vous assurer que vos visuels respectent une certaine palette de couleurs. Les influenceurs Instagram font cela parce que les gens voient leur profil comme un tout, et cela aide leur profil \u00e0 para\u00eetre soign\u00e9 et coh\u00e9rent. Les articles de blog apparaissent souvent \u00e0 l'\u00e9cran de la m\u00eame mani\u00e8re. Voici un exemple de blog dont la palette de couleurs est assez stricte. <a href=\"https:\/\/www.coca-cola.co.uk\/blog\">Blog de Coca-Cola en Grande-Bretagne<\/a>qui utilise beaucoup de rouges, de bruns et de bleus. N'oubliez pas que certaines couleurs cr\u00e9ent certaines ambiances, c'est donc un \u00e9l\u00e9ment \u00e0 prendre en compte si vous d\u00e9cidez d'utiliser une palette de couleurs.\u00a0<\/li><li><strong>Voix :<\/strong> La connaissance de votre public d\u00e9terminera votre voix. \u00cates-vous sarcastique, spirituel, dr\u00f4le ou direct ? Soyez coh\u00e9rent dans chaque article, car le fait d'avoir un ton distinct vous permet d'\u00e9tablir votre marque. Dans le cadre de votre voix, vous devrez d\u00e9terminer si vous vous exprimez \u00e0 la premi\u00e8re ou \u00e0 la troisi\u00e8me personne. Ou bien allez-vous utiliser la deuxi\u00e8me personne et vous adresser directement au lecteur ? Utiliserez-vous un jargon sp\u00e9cifique ou garderez-vous un langage simple dans vos articles ? Ce sont autant d'aspects \u00e0 prendre en compte pour la voix.<\/li><li><strong>Evaluation :<\/strong> Disney ne fait pas de films class\u00e9s \"R\". Tout le monde le sait. De m\u00eame, votre public doit savoir \u00e0 quel niveau de langage, \u00e0 quels sous-entendus, etc., il doit s'attendre sur votre blog.\u00a0<\/li><li><strong>Longueur :<\/strong> Long ou court ? M\u00eame cette question est importante \u00e0 prendre en compte lors de la cr\u00e9ation d'un guide de style. Si votre public n'a pas beaucoup de temps, s'il est press\u00e9 ou s'il cherche \u00e0 se divertir sur votre blog, il peut \u00eatre pr\u00e9f\u00e9rable d'opter pour un texte court. En revanche, s'il a besoin d'informations approfondies ou s'il est plus investi, il peut \u00eatre judicieux d'opter pour la longueur. Les articles de blog typiques comptent entre 500 et 1 500 mots. Mais sortir de cette fourchette peut s'av\u00e9rer utile pour un public sp\u00e9cifique.<\/li><li><strong>Type de contenu :<\/strong> R\u00e9fl\u00e9chissez aux types d'articles de blog que vous allez produire : guides pratiques, actualit\u00e9s, histoires personnelles, opinions, po\u00e9sie, etc. Vous n'\u00eates pas oblig\u00e9 de ne faire que des articles pratiques, des histoires personnelles ou de la fiction, mais si vous n'avez jamais fait un type d'article particulier auparavant, vos lecteurs risquent de ne pas s'y retrouver.\u00a0<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_makes_style_guides_so_important\"><\/span><strong>Pourquoi les guides de style sont-ils si importants ?<\/strong><br><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Les guides de style vous aident \u00e0 rester fid\u00e8le \u00e0 votre marque.<\/h4>\n\n\n\n<p>C'est probablement la raison la plus importante d'avoir un guide de style. Votre blog doit plaire \u00e0 votre public, car s'il n'est pas coh\u00e9rent, il ne plaira \u00e0 personne. Un guide de style le pr\u00e9cise pour vous et vous aide \u00e0 rester sur la bonne voie, de sorte que vous ne changiez pas accidentellement de personnalit\u00e9 et que votre public ne sache plus tr\u00e8s bien qui vous \u00eates.<br><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Les guides de style simplifient les choses.<\/h4>\n\n\n\n<p>En r\u00e9alit\u00e9, l'\u00e9laboration d'un guide de style permet de gagner du temps. Il vous \u00e9vite de devoir prendre encore et encore des d\u00e9cisions importantes : vous savez d\u00e9j\u00e0 quelle police de caract\u00e8res utiliser, quelle doit \u00eatre la longueur de votre article et \u00e0 quoi doit ressembler votre photo, vous n'avez donc pas \u00e0 vous d\u00e9cider \u00e0 chaque fois. Il vous simplifie la vie.<br><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Les guides de style sont utiles aux personnes qui \u00e9crivent sur votre blog.\u00a0<\/h4>\n\n\n\n<p>Les blogs ont souvent plusieurs r\u00e9dacteurs. L'\u00e9laboration d'un guide de style permet aux blogueurs de conna\u00eetre vos attentes et de les respecter. Compte tenu de la diversit\u00e9 des voix et des styles d'\u00e9criture des blogueurs, l'existence de r\u00e8gles fixes permet d'assurer la coh\u00e9rence du contenu. M\u00eame avec plusieurs r\u00e9dacteurs, il est possible d'avoir une marque et de r\u00e9pondre aux attentes du public gr\u00e2ce \u00e0 un guide de style.<br><\/p>\n\n\n\n<p>Que ce soit intentionnel ou non, vous devez avoir un style clair et coh\u00e9rent auquel les membres de votre public peuvent se fier et avec lequel ils se sentent \u00e0 l'aise. Si vous n'avez pas encore r\u00e9dig\u00e9 votre guide de style, essayez-le d\u00e8s maintenant ! Ensuite, tenez-vous y.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Rappelez-vous :<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Un guide de style est une liste de r\u00e8gles concernant l'apparence et le son de votre blog.\u00a0<\/li><li>De nombreux \u00e9l\u00e9ments doivent \u00eatre pris en compte lors de la cr\u00e9ation d'un guide de style : la police, la couleur, les \u00e9l\u00e9ments visuels, la voix, le classement, la longueur, le type de contenu, etc.<\/li><li>Rester fid\u00e8le \u00e0 sa marque est la principale raison de cr\u00e9er un guide de style.<\/li><li>Les guides de style permettent de garder les choses simples et coh\u00e9rentes.<\/li><li>Les guides de style sont particuli\u00e8rement utiles pour les blogs ayant plusieurs r\u00e9dacteurs.<\/li><\/ul>\n\n\n\n<p><em>\u00c0 quoi ressemble votre guide de style ? Pourquoi un guide de style est-il important pour vous ? Faites-nous part de vos commentaires dans la section ci-dessous. <\/em><\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, suivez-nous sur<a href=\"https:\/\/www.facebook.com\/memberpress\"> Facebook<\/a> pour plus de contenu. Vous pouvez \u00e9galement nous trouver sur<a href=\"https:\/\/twitter.com\/memberpress\"> Twitter<\/a> et<a href=\"https:\/\/www.instagram.com\/memberpress\/\"> Instagram<\/a>.<br><br><\/p>","protected":false},"excerpt":{"rendered":"<p>Asking how important a style guide is to your blog is like asking how important it is to drink water to keep your body healthy. It\u2019s important! Of course, your blog can survive without a style guide, just like you can survive on soda. But neither you nor your blog will stay healthy for long.\u00a0 [\u2026]<\/p>\n","protected":false},"author":21697,"featured_media":20914,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[399,134],"tags":[642,641,640],"class_list":{"0":"post-20906","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blogging","8":"category-how-to-2","9":"tag-blog-style-guides","10":"tag-brand-style-guide","11":"tag-style-guide","12":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Asking how important a style guide is to your blog is like asking how important it is to drink water to keep your body healthy. 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It\u2019s important! Of course, your blog can survive without a style guide, just like you can survive on soda. But neither you nor your blog will stay healthy for long.\u00a0<br><\/p>","content":[{"type":"text","data":"Asking how important a style guide is to your blog is like asking how important it is to drink water to keep your body healthy. It\u2019s important! Of course, your blog can survive without a style guide, just like you can survive on soda. But neither you nor your blog will stay healthy for long.\u00a0<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>A style guide helps you maintain your brand and gives your audience a clear-cut picture of what they\u2019re going to get from you. Of course, not everyone has a written style guide. Some, especially those who run a blog on their own, may have already set style expectations without realizing it. But writing these down can be helpful. <\/p>","content":[{"type":"text","data":"A style guide helps you maintain your brand and gives your audience a clear-cut picture of what they\u2019re going to get from you. Of course, not everyone has a written style guide. Some, especially those who run a blog on their own, may have already set style expectations without realizing it. But writing these down can be helpful. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>First, let\u2019s talk about what a style guide is.<br><\/p>","content":[{"type":"text","data":"First, let\u2019s talk about what a style guide is.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>What a Style Guide Is<\/strong><br><\/h3>","content":"Qu'est-ce qu'un guide de style ?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>A style guide is a list of rules for how your blog should look and sound. When creating your guide, you should consider your audience and what appeals to them. <\/p>","content":[{"type":"text","data":"A style guide is a list of rules for how your blog should look and sound. When creating your guide, you should consider your audience and what appeals to them. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What age group are you targeting? Do you want to appeal to an expert or a curious hobbyist? How does your audience talk, think, act, and live? Do your research and then apply it as you approach creating a style guide. Following are some of the basic components of a style guide:<br><\/p>","content":[{"type":"text","data":"What age group are you targeting? Do you want to appeal to an expert or a curious hobbyist? How does your audience talk, think, act, and live? Do your research and then apply it as you approach creating a style guide. Following are some of the basic components of a style guide:<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Font:<\/strong> You\u2019ll want to be consistent with your font. This simplifies things for your reader because inconsistencies can throw people off. Use the same font in the same size for every headline and for the copy of your blog.\u00a0<\/li><li><strong>Color schemes and other visuals:<\/strong> All headline images used for your blog should be the same size. You\u2019ll want to be sure the feel of your visuals matches the tone of your writing. If it\u2019s casual, you may want more fun and free-looking images. If your tone is professional, you may want to keep your images simple and impersonal. You may even go so far as to make sure your visuals stick to a certain color scheme. Instagram influencers do this because people see their profiles as a whole, and it helps their profile look neat and cohesive. Blog articles often appear on the screen in a similar manner. An example of a blog with a pretty strict color scheme is <a href=\"https:\/\/www.coca-cola.co.uk\/blog\">Coca-Cola\u2019s Great Britain blog<\/a>, which uses a lot of reds, browns, and blues. Remember, certain colors create certain moods, so that is something to consider if you decide to use a color scheme.\u00a0<\/li><li><strong>Voice:<\/strong> Knowing your audience will determine your voice. Are you sarcastic, witty, funny, or straightforward? Be consistent in every article because having a distinct tone allows you to establish your brand. As part of your voice, you\u2019ll want to determine whether you\u2019re speaking in first or third person. Or are you going to use second person and address the reader directly? Will you use a specific jargon or keep the language of your articles simple? These are all aspects to consider with voice.<\/li><li><strong>Rating:<\/strong> Disney doesn\u2019t do R-rated movies. Everyone knows that. Likewise, your audience should know what level of language, innuendoes, etc., to expect from your blog.\u00a0<\/li><li><strong>Length:<\/strong> Long or short? Even this is important to consider when creating a style guide. If your audience is short on time, on the go, or seeking entertainment from your blog, it may be better to keep it short. But if they need extensive information or are more invested, it may be good to go long. Typical blog articles range from 500 to 1500 words. But going outside that range may work for a specific audience.<\/li><li><strong>Content Type:<\/strong> Consider what kinds of blog articles you\u2019ll produce: how-to's, news, personal stories, opinions, poetry, etc. You don\u2019t have to do all how-to articles or all personal stories or all fiction, but if you\u2019ve never done a particular type of article before, it may feel off to your readers.\u00a0<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Police de caract\u00e8res :<\/strong> Vous devez \u00eatre coh\u00e9rent avec votre police de caract\u00e8res. Cela simplifie les choses pour votre lecteur, car les incoh\u00e9rences peuvent d\u00e9concerter les gens. Utilisez la m\u00eame police et la m\u00eame taille pour chaque titre et pour le texte de votre blog.\u00a0<\/li><li><strong>Sch\u00e9mas de couleurs et autres \u00e9l\u00e9ments visuels :<\/strong> Toutes les images de titres utilis\u00e9es pour votre blog doivent \u00eatre de la m\u00eame taille. Veillez \u00e0 ce que l'aspect de vos images corresponde au ton de votre texte. Si le ton est d\u00e9contract\u00e9, vous voudrez peut-\u00eatre des images plus amusantes et plus libres. Si votre ton est professionnel, vous voudrez peut-\u00eatre garder des images simples et impersonnelles. Vous pouvez m\u00eame aller jusqu'\u00e0 vous assurer que vos visuels respectent une certaine palette de couleurs. Les influenceurs Instagram font cela parce que les gens voient leur profil comme un tout, et cela aide leur profil \u00e0 para\u00eetre soign\u00e9 et coh\u00e9rent. Les articles de blog apparaissent souvent \u00e0 l'\u00e9cran de la m\u00eame mani\u00e8re. Voici un exemple de blog dont la palette de couleurs est assez stricte. <a href=\"https:\/\/www.coca-cola.co.uk\/blog\">Blog de Coca-Cola en Grande-Bretagne<\/a>qui utilise beaucoup de rouges, de bruns et de bleus. N'oubliez pas que certaines couleurs cr\u00e9ent certaines ambiances, c'est donc un \u00e9l\u00e9ment \u00e0 prendre en compte si vous d\u00e9cidez d'utiliser une palette de couleurs.\u00a0<\/li><li><strong>Voix :<\/strong> La connaissance de votre public d\u00e9terminera votre voix. \u00cates-vous sarcastique, spirituel, dr\u00f4le ou direct ? Soyez coh\u00e9rent dans chaque article, car le fait d'avoir un ton distinct vous permet d'\u00e9tablir votre marque. Dans le cadre de votre voix, vous devrez d\u00e9terminer si vous vous exprimez \u00e0 la premi\u00e8re ou \u00e0 la troisi\u00e8me personne. Ou bien allez-vous utiliser la deuxi\u00e8me personne et vous adresser directement au lecteur ? Utiliserez-vous un jargon sp\u00e9cifique ou garderez-vous un langage simple dans vos articles ? Ce sont autant d'aspects \u00e0 prendre en compte pour la voix.<\/li><li><strong>Evaluation :<\/strong> Disney ne fait pas de films class\u00e9s \"R\". Tout le monde le sait. De m\u00eame, votre public doit savoir \u00e0 quel niveau de langage, \u00e0 quels sous-entendus, etc., il doit s'attendre sur votre blog.\u00a0<\/li><li><strong>Longueur :<\/strong> Long ou court ? M\u00eame cette question est importante \u00e0 prendre en compte lors de la cr\u00e9ation d'un guide de style. Si votre public n'a pas beaucoup de temps, s'il est press\u00e9 ou s'il cherche \u00e0 se divertir sur votre blog, il peut \u00eatre pr\u00e9f\u00e9rable d'opter pour un texte court. En revanche, s'il a besoin d'informations approfondies ou s'il est plus investi, il peut \u00eatre judicieux d'opter pour la longueur. Les articles de blog typiques comptent entre 500 et 1 500 mots. Mais sortir de cette fourchette peut s'av\u00e9rer utile pour un public sp\u00e9cifique.<\/li><li><strong>Type de contenu :<\/strong> R\u00e9fl\u00e9chissez aux types d'articles de blog que vous allez produire : guides pratiques, actualit\u00e9s, histoires personnelles, opinions, po\u00e9sie, etc. Vous n'\u00eates pas oblig\u00e9 de ne faire que des articles pratiques, des histoires personnelles ou de la fiction, mais si vous n'avez jamais fait un type d'article particulier auparavant, vos lecteurs risquent de ne pas s'y retrouver.\u00a0<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\"><strong>What makes style guides so important?<\/strong><br><\/h3>","content":"Pourquoi les guides de style sont-ils si importants ?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Style guides help you stay true to your brand.<\/h4>","content":"Les guides de style vous aident \u00e0 rester fid\u00e8le \u00e0 votre marque.","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>This is probably the biggest reason to have a style guide. Your blog should appeal to your audience, because if it\u2019s inconsistent, it won\u2019t appeal to anyone. A style guide spells it out for you and helps you stay on track so you don\u2019t accidentally \u201cchange personalities\u201d and cause your audience to feel confused about who you are.<br><\/p>","content":[{"type":"text","data":"This is probably the biggest reason to have a style guide. Your blog should appeal to your audience, because if it\u2019s inconsistent, it won\u2019t appeal to anyone. A style guide spells it out for you and helps you stay on track so you don\u2019t accidentally \u201cchange personalities\u201d and cause your audience to feel confused about who you are.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Style guides keep things simple.<\/h4>","content":"Les guides de style simplifient les choses.","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Really, having a style guide is a time saver. It keeps you from having to make those big decisions again and again: you already know what font to use, how long your article needs to be, and what your photo should look like, so you don\u2019t have to decide again every time. It simplifies things for you.<br><\/p>","content":[{"type":"text","data":"Really, having a style guide is a time saver. It keeps you from having to make those big decisions again and again: you already know what font to use, how long your article needs to be, and what your photo should look like, so you don\u2019t have to decide again every time. It simplifies things for you.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Style guides are useful for others who write on your blog.&nbsp;<\/h4>","content":"Les guides de style sont utiles aux personnes qui \u00e9crivent sur votre blog.&nbsp;","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Blogs often have multiple writers. If you have a style guide, it allows bloggers to know your expectations and to follow them. With so many different voices and styles of writing among bloggers, having set rules can keep things consistent. Even with multiple writers, it\u2019s possible to have a brand and fulfill audience expectations when you have a style guide.<br><\/p>","content":[{"type":"text","data":"Blogs often have multiple writers. If you have a style guide, it allows bloggers to know your expectations and to follow them. With so many different voices and styles of writing among bloggers, having set rules can keep things consistent. Even with multiple writers, it\u2019s possible to have a brand and fulfill audience expectations when you have a style guide.<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Whether intentional or not, you need to have a clear and consistent style audience members can rely on and feel comfortable with. If you haven\u2019t written down your style guide, try it now! Then stick to it.<\/p>","content":[{"type":"text","data":"Whether intentional or not, you need to have a clear and consistent style audience members can rely on and feel comfortable with. If you haven\u2019t written down your style guide, try it now! Then stick to it."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><\/p>","content":[{"type":"text","data":"<p><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Remember:<br><\/p>","content":[{"type":"text","data":"Remember:<br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>A style guide is a list of rules for how your blog looks and sounds.&nbsp;<\/li><li>There are a variety of elements to consider when creating a style guide: font, color, visuals, voice, rating, length, content type, etc.<\/li><li>Staying true to your brand is the biggest reason to create a style guide.<\/li><li>Style guides keep things simple and consistent.<\/li><li>Style guides are especially useful for blogs with multiple writers.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Un guide de style est une liste de r\u00e8gles concernant l'apparence et le son de votre blog.&nbsp;<\/li><li>De nombreux \u00e9l\u00e9ments doivent \u00eatre pris en compte lors de la cr\u00e9ation d'un guide de style : la police, la couleur, les \u00e9l\u00e9ments visuels, la voix, le classement, la longueur, le type de contenu, etc.<\/li><li>Rester fid\u00e8le \u00e0 sa marque est la principale raison de cr\u00e9er un guide de style.<\/li><li>Les guides de style permettent de garder les choses simples et coh\u00e9rentes.<\/li><li>Les guides de style sont particuli\u00e8rement utiles pour les blogs ayant plusieurs r\u00e9dacteurs.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>What does your style guide look like? Why is a style guide important to you? Let us know in the comments section below. <\/em><\/p>","content":[{"type":"text","data":"<em>What does your style guide look like? Why is a style guide important to you? Let us know in the comments section below. <\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you liked this post, please follow us on<a href=\"https:\/\/www.facebook.com\/memberpress\"> Facebook<\/a> for more great content. You can also find us on<a href=\"https:\/\/twitter.com\/memberpress\"> Twitter<\/a> and<a href=\"https:\/\/www.instagram.com\/memberpress\/\"> Instagram<\/a>.<br><br><\/p>","content":[{"type":"text","data":"If you liked this post, please follow us on<a href=\"https:\/\/www.facebook.com\/memberpress\"> Facebook<\/a> for more great content. You can also find us on<a href=\"https:\/\/twitter.com\/memberpress\"> Twitter<\/a> and<a href=\"https:\/\/www.instagram.com\/memberpress\/\"> Instagram<\/a>.<br><br>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/20906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/21697"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=20906"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/20906\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/20914"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=20906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=20906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=20906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}