{"id":20906,"date":"2020-02-03T10:56:36","date_gmt":"2020-02-03T17:56:36","guid":{"rendered":"https:\/\/memberpress.com\/?p=20906"},"modified":"2020-07-28T12:27:23","modified_gmt":"2020-07-28T18:27:23","slug":"how-important-is-a-style-guide-to-your-blog","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-important-is-a-style-guide-to-your-blog\/","title":{"rendered":"Quelle est l'importance d'un guide de style pour votre blog ?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Se demander quelle est l'importance d'un guide de style pour votre blog, c'est comme se demander s'il est important de boire de l'eau pour rester en bonne sant\u00e9. C'est important ! Bien s\u00fbr, votre blog peut survivre sans guide de style, tout comme vous pouvez survivre avec du soda. Mais ni vous ni votre blog ne resterez longtemps en bonne sant\u00e9.\u00a0<br><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6acebe91e289b\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6acebe91e289b\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-important-is-a-style-guide-to-your-blog\/#What_a_Style_Guide_Is\" >Qu'est-ce qu'un guide de style ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-important-is-a-style-guide-to-your-blog\/#What_makes_style_guides_so_important\" >Pourquoi les guides de style sont-ils si importants ?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Un guide de style vous aide \u00e0 maintenir votre marque et donne \u00e0 votre public une image claire de ce qu'il va obtenir de vous. Bien entendu, tout le monde ne dispose pas d'un guide de style \u00e9crit. Certains, en particulier ceux qui g\u00e8rent un blog de mani\u00e8re autonome, peuvent avoir d\u00e9j\u00e0 d\u00e9fini des attentes en mati\u00e8re de style sans s'en rendre compte. Mais il peut \u00eatre utile de les mettre par \u00e9crit. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tout d'abord, parlons de ce qu'est un guide de style.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_a_Style_Guide_Is\"><\/span><strong>Qu'est-ce qu'un guide de style ?<\/strong><br><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un guide de style est une liste de r\u00e8gles concernant l'apparence et le son de votre blog. Lorsque vous cr\u00e9ez votre guide, vous devez tenir compte de votre public et de ce qui lui pla\u00eet. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quelle est la tranche d'\u00e2ge vis\u00e9e ? Voulez-vous attirer un expert ou un amateur curieux ? Comment votre public parle-t-il, pense-t-il, agit-il et vit-il ? Faites vos recherches et appliquez-les \u00e0 la cr\u00e9ation d'un guide de style. Voici quelques-uns des \u00e9l\u00e9ments de base d'un guide de style :<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Police de caract\u00e8res :<\/strong> Vous devez \u00eatre coh\u00e9rent avec votre police de caract\u00e8res. Cela simplifie les choses pour votre lecteur, car les incoh\u00e9rences peuvent d\u00e9concerter les gens. Utilisez la m\u00eame police et la m\u00eame taille pour chaque titre et pour le texte de votre blog.\u00a0<\/li><li><strong>Sch\u00e9mas de couleurs et autres \u00e9l\u00e9ments visuels :<\/strong> Toutes les images de titres utilis\u00e9es pour votre blog doivent \u00eatre de la m\u00eame taille. Veillez \u00e0 ce que l'aspect de vos images corresponde au ton de votre texte. Si le ton est d\u00e9contract\u00e9, vous voudrez peut-\u00eatre des images plus amusantes et plus libres. Si votre ton est professionnel, vous voudrez peut-\u00eatre garder des images simples et impersonnelles. Vous pouvez m\u00eame aller jusqu'\u00e0 vous assurer que vos visuels respectent une certaine palette de couleurs. Les influenceurs Instagram font cela parce que les gens voient leur profil comme un tout, et cela aide leur profil \u00e0 para\u00eetre soign\u00e9 et coh\u00e9rent. Les articles de blog apparaissent souvent \u00e0 l'\u00e9cran de la m\u00eame mani\u00e8re. Voici un exemple de blog dont la palette de couleurs est assez stricte. <a href=\"https:\/\/www.coca-cola.co.uk\/blog\">Blog de Coca-Cola en Grande-Bretagne<\/a>qui utilise beaucoup de rouges, de bruns et de bleus. N'oubliez pas que certaines couleurs cr\u00e9ent certaines ambiances, c'est donc un \u00e9l\u00e9ment \u00e0 prendre en compte si vous d\u00e9cidez d'utiliser une palette de couleurs.\u00a0<\/li><li><strong>Voix :<\/strong> La connaissance de votre public d\u00e9terminera votre voix. \u00cates-vous sarcastique, spirituel, dr\u00f4le ou direct ? Soyez coh\u00e9rent dans chaque article, car le fait d'avoir un ton distinct vous permet d'\u00e9tablir votre marque. Dans le cadre de votre voix, vous devrez d\u00e9terminer si vous vous exprimez \u00e0 la premi\u00e8re ou \u00e0 la troisi\u00e8me personne. Ou bien allez-vous utiliser la deuxi\u00e8me personne et vous adresser directement au lecteur ? Utiliserez-vous un jargon sp\u00e9cifique ou garderez-vous un langage simple dans vos articles ? Ce sont autant d'aspects \u00e0 prendre en compte pour la voix.<\/li><li><strong>Evaluation :<\/strong> Disney ne fait pas de films class\u00e9s \"R\". Tout le monde le sait. De m\u00eame, votre public doit savoir \u00e0 quel niveau de langage, \u00e0 quels sous-entendus, etc., il doit s'attendre sur votre blog.\u00a0<\/li><li><strong>Longueur :<\/strong> Long ou court ? M\u00eame cette question est importante \u00e0 prendre en compte lors de la cr\u00e9ation d'un guide de style. Si votre public n'a pas beaucoup de temps, s'il est press\u00e9 ou s'il cherche \u00e0 se divertir sur votre blog, il peut \u00eatre pr\u00e9f\u00e9rable d'opter pour un texte court. En revanche, s'il a besoin d'informations approfondies ou s'il est plus investi, il peut \u00eatre judicieux d'opter pour la longueur. Les articles de blog typiques comptent entre 500 et 1 500 mots. Mais sortir de cette fourchette peut s'av\u00e9rer utile pour un public sp\u00e9cifique.<\/li><li><strong>Type de contenu :<\/strong> R\u00e9fl\u00e9chissez aux types d'articles que vous allez publier sur votre blog : guides pratiques, actualit\u00e9s, r\u00e9cits personnels, opinions, po\u00e9sie, etc. Vous n'\u00eates pas oblig\u00e9 de ne publier que des guides pratiques, que des r\u00e9cits personnels ou que de la fiction, mais si vous n'avez jamais publi\u00e9 un type d'article particulier auparavant, cela risque de d\u00e9concerter vos lecteurs.\u00a0<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_makes_style_guides_so_important\"><\/span><strong>Pourquoi les guides de style sont-ils si importants ?<\/strong><br><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Les guides de style vous aident \u00e0 rester fid\u00e8le \u00e0 votre marque.<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">C'est probablement la raison la plus importante d'avoir un guide de style. Votre blog doit plaire \u00e0 votre public, car s'il n'est pas coh\u00e9rent, il ne plaira \u00e0 personne. Un guide de style le pr\u00e9cise pour vous et vous aide \u00e0 rester sur la bonne voie, de sorte que vous ne changiez pas accidentellement de personnalit\u00e9 et que votre public ne sache plus tr\u00e8s bien qui vous \u00eates.<br><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Les guides de style simplifient les choses.<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">En r\u00e9alit\u00e9, l'\u00e9laboration d'un guide de style permet de gagner du temps. Il vous \u00e9vite de devoir prendre encore et encore des d\u00e9cisions importantes : vous savez d\u00e9j\u00e0 quelle police de caract\u00e8res utiliser, quelle doit \u00eatre la longueur de votre article et \u00e0 quoi doit ressembler votre photo, vous n'avez donc pas \u00e0 vous d\u00e9cider \u00e0 chaque fois. Il vous simplifie la vie.<br><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Les guides de style sont utiles aux personnes qui \u00e9crivent sur votre blog.&nbsp;<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Les blogs ont souvent plusieurs r\u00e9dacteurs. L'\u00e9laboration d'un guide de style permet aux blogueurs de conna\u00eetre vos attentes et de les respecter. Compte tenu de la diversit\u00e9 des voix et des styles d'\u00e9criture des blogueurs, l'existence de r\u00e8gles fixes permet d'assurer la coh\u00e9rence du contenu. M\u00eame avec plusieurs r\u00e9dacteurs, il est possible d'avoir une marque et de r\u00e9pondre aux attentes du public gr\u00e2ce \u00e0 un guide de style.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Que ce soit intentionnel ou non, vous devez avoir un style clair et coh\u00e9rent auquel les membres de votre public peuvent se fier et avec lequel ils se sentent \u00e0 l'aise. Si vous n'avez pas encore r\u00e9dig\u00e9 votre guide de style, essayez-le d\u00e8s maintenant ! Ensuite, tenez-vous y.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rappelez-vous :<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Un guide de style est une liste de r\u00e8gles concernant l'apparence et le son de votre blog.&nbsp;<\/li><li>De nombreux \u00e9l\u00e9ments doivent \u00eatre pris en compte lors de la cr\u00e9ation d'un guide de style : la police, la couleur, les \u00e9l\u00e9ments visuels, la voix, le classement, la longueur, le type de contenu, etc.<\/li><li>Rester fid\u00e8le \u00e0 sa marque est la principale raison de cr\u00e9er un guide de style.<\/li><li>Les guides de style permettent de garder les choses simples et coh\u00e9rentes.<\/li><li>Les guides de style sont particuli\u00e8rement utiles pour les blogs ayant plusieurs r\u00e9dacteurs.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00c0 quoi ressemble votre guide de style ? Pourquoi un guide de style est-il important pour vous ? Faites-nous part de vos commentaires dans la section ci-dessous. <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez aim\u00e9 cet article, suivez-nous sur<a href=\"https:\/\/www.facebook.com\/memberpress\"> Facebook<\/a> pour plus de contenu. Vous pouvez \u00e9galement nous trouver sur<a href=\"https:\/\/twitter.com\/memberpress\"> Twitter<\/a> et<a href=\"https:\/\/www.instagram.com\/memberpress\/\"> Instagram<\/a>.<br><br><\/p>","protected":false},"excerpt":{"rendered":"<p>Asking how important a style guide is to your blog is like asking how important it is to drink water to keep your body healthy. It\u2019s important! Of course, your blog can survive without a style guide, just like you can survive on soda. But neither you nor your blog will stay healthy for long.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":21697,"featured_media":20914,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[399,134],"tags":[642,641,640],"class_list":["post-20906","post","type-post","status-publish","format-standard","has-post-thumbnail","category-blogging","category-how-to-2","tag-blog-style-guides","tag-brand-style-guide","tag-style-guide","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Asking how important a style guide is to your blog is like asking how important it is to drink water to keep your body healthy. 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