Consider some of the biggest businesses you know. Can you identify their logos? Most people are familiar with McDonalds\u2019 golden arches, Nike\u2019s swoosh, and Coca-Cola\u2019s scrolling script. Having a powerful logo can help people identify your brand instantly. <\/p>

CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\nToggle<\/span>

Qu'est-ce qu'une marque ?<\/a><\/li>
Faites des recherches avant de cr\u00e9er votre marque\u00a0<\/a><\/li>
Construisez votre marque autour d'une seule d\u00e9claration\u00a0<\/a><\/li>
Qu'est-ce qu'un logo ?<\/a><\/li>
Pourquoi les logos sont-ils importants ?<\/a>
- Cr\u00e9ation d'un logo<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
  Cependant, avant de cr\u00e9er un logo, vous devez avoir une bonne compr\u00e9hension de votre marque.\u00a0<\/p>\n\n\n\n
  Qu'est-ce qu'une marque ?<\/strong><\/h2>\n\n\n\n $\"Panneaux$ <\/a><\/figure>\n\n\n\n
  Your brand is its identity. It\u2019s the totality of what people think of when they think of your membership site. Some brands happen by accident, but a clever marketer knows how to send specific messages about what their company is and what it stands for.<\/p>\n\n\n\n
  Voici quelques \u00e9l\u00e9ments \u00e0 garder \u00e0 l'esprit lorsque vous d\u00e9finissez votre marque.\u00a0<\/p>\n\n\n\n
  Faites des recherches avant de cr\u00e9er votre marque\u00a0<\/h2>\n\n\n\n
  Look at the membership websites selling something similar to what you\u2019re offering. <\/p>\n\n\n\n
  How do your competitors brand themselves? Your top competitors probably have a good understanding of what your target market wants, so it\u2019s a smart move to gather some ideas from them. <\/p>\n\n\n\n
  Parlez \u00e9galement aux personnes de votre march\u00e9 cible. <\/p>\n\n\n\n
  Who are they? How do they think and feel? You\u2019ll want to use a voice and tone that appeals to them. Consider what makes your company different. You\u2019ll want to focus heavily on something that makes you stand out from your competitors.\u00a0<\/p>\n\n\n\n
  Construisez votre marque autour d'une seule d\u00e9claration\u00a0<\/h2>\n\n\n\n
  Une d\u00e9claration de marque est une phrase unique qui r\u00e9sume ce que vous \u00eates. Cette d\u00e9claration doit faire appel aux \u00e9motions et \u00e0 la logique de votre public et \u00e0 ce qu'il appr\u00e9cie, tout en expliquant ce qui diff\u00e9rencie votre produit des autres. <\/p>\n\n\n\n
  Vous trouverez d'excellents exemples et de plus amples informations sur la cr\u00e9ation d'une d\u00e9claration de marque. ici<\/a>. N'oubliez pas que votre site doit rester simple et s'articuler autour de cette d\u00e9claration.<\/p>\n\n\n\n
  Once you\u2019ve defined your brand, you\u2019re ready to design a logo.\u00a0<\/p>\n\n\n\n
  Qu'est-ce qu'un logo ?<\/strong><\/h2>\n\n\n\n $\"Apple$ <\/a><\/figure>\n\n\n\n
  Un logo est une image unique associ\u00e9e \u00e0 votre marque. Votre logo appara\u00eetra sur le site de votre entreprise et sur tous les produits physiques que vous vendez. Il peut \u00e9galement \u00eatre l'image principale de vos plateformes de m\u00e9dias sociaux et peut m\u00eame \u00eatre utilis\u00e9 sur le contenu (par exemple, les diaporamas) que vous cr\u00e9ez. <\/p>\n\n\n\n
  Your logo can be the first letter of your company name, like McDonald\u2019s; the name of your company, like Coca-Cola; or a symbol or basic image, like Apple.\u00a0<\/p>\n\n\n\n
  <\/span>Pourquoi les logos sont-ils importants ?<\/strong><\/span><\/h2>\n\n\n\n
  Whenever a woman carries a Louis Vuitton bag, you recognize the logo immediately. You know the high price she\u2019s paid for the item and the perceived quality of it based on the logo alone. <\/p>\n\n\n\n
  This woman is advertising the product without even thinking about it. Without the logo, how valuable would the bag be? Likewise, when you drive down the freeway and see those golden arches, you know a McDonald\u2019s is nearby. That logo alone can convince you to stop and buy a Coke and some french fries.<\/p>\n\n\n\n
  Qu'est-ce que cela vous apprend sur les logos ? Les logos permettent une reconnaissance imm\u00e9diate et rappellent facilement votre marque et ce qu'elle signifie. Il suffit d'un petit symbole pour que les gens se souviennent de l'existence de votre entreprise et de ce qu'elle repr\u00e9sente. Les logos sont puissants.<\/p>\n\n\n\n
  <\/span>Cr\u00e9ation d'un logo<\/span><\/h3>\n\n\n\n
  Creating a logo is a pretty straightforward process. If you tend to be design savvy, you can use an Adobe program to create one. If not, and you\u2019ve got the budget for it, you can hire a graphic designer to create a logo for you. Online platforms like Canva<\/a> peut \u00e9galement vous aider \u00e0 en cr\u00e9er un.\u00a0<\/p>\n\n\n\n
  If you feel like you\u2019re hitting a brick wall when it comes to logo ideas, we highly recommend you check out Fiverr\u2019s free Log Maker<\/a>. <\/p>\n\n\n\n
  $\"Fiverr$ <\/a><\/figure>\n\n\n\n
  All you have to do is enter your brand name and follow the prompts. The maker does all the creative work for you. It\u2019s a beautiful thing.<\/p>\n\n\n\n
  Voici quelques \u00e9l\u00e9ments \u00e0 prendre en compte lors de la cr\u00e9ation d'un logo :\u00a0<\/p>\n\n\n\n
  La simplicit\u00e9 est pr\u00e9f\u00e9rable.<\/strong> There\u2019s no reason to create a complex and intricate logo. Keep it clean. Something simple is easier to plaster everywhere \u2014 your sites, social platforms, the t-shirts you sell \u2014 without it appearing distracting or annoying.\u00a0<\/li>
  Faites en sorte qu'il soit identifiable.<\/strong> Even though it needs to be simple, it should still stand out. It won\u2019t benefit you if someone else is using the same logo or something so similar it creates confusion. Create a design that\u2019s one of a kind. Think about Nike. You don\u2019t see other swooshes resembling Nike\u2019s, but it\u2019s still just a swoosh.<\/li>
  Coordination des couleurs. <\/strong>You can have a simple black or white logo, but if you don\u2019t, make sure your logo color coordinates with everything else you\u2019re doing on your membership site and the colors you use elsewhere.\u00a0<\/li>
  Represent your company\u2019s feel and value.<\/strong> Amazon\u2019s smile reminds you how Amazon makes life happier. Taco Bell\u2019s bell is a playful nod to their name. However your logo looks, it should fit your brand. For instance, if you chose to go with the first letter of your company name, you could make the letter sleek and classy, or fun and bubbly, or graffiti-like, all depending on the brand you represent.\u00a0<\/li><\/ol>\n\n\n\n
  Logos are everywhere \u2014 on clothes, buildings, images, sites, vehicles, etc. You see them all the time, and you know what they mean. Think about the logos you are familiar with and why. Create a great one and you just might take your business to the next level.<\/p>\n\n\n\n
  Quelle que soit la mani\u00e8re dont vous cr\u00e9ez votre logo, gardez toujours \u00e0 l'esprit :<\/p>\n\n\n\n
  Votre marque na\u00eet de l'\u00e9tude de vos concurrents, de la discussion avec votre public cible et de la recherche d'un angle d'attaque unique.<\/li>
  Les logos sont des images simples destin\u00e9es \u00e0 rappeler votre marque aux autres.<\/li>
  Les logos sont importants car ils permettent aux autres de reconna\u00eetre rapidement votre marque.\u00a0<\/li>
  Gardez votre logo simple, rendez-le identifiable, coordonnez ses couleurs avec celles de votre site d'adh\u00e9sion et veillez \u00e0 ce qu'il repr\u00e9sente fid\u00e8lement votre marque.<\/li><\/ul>\n\n\n\n
  \u00c0 quoi ressemble votre logo ? Quelles sont vos pr\u00e9occupations concernant la cr\u00e9ation d'un logo ? Faites-nous en part dans la section des commentaires !<\/em><\/p>\n\n\n\n
  Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur Facebook<\/a>, Twitter<\/a>, Instagram<\/a>et LinkedIn<\/a>! Et n'oubliez pas de vous abonner dans la bo\u00eete<\/a>.<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"
  Consider some of the biggest businesses you know. Can you identify their logos? Most people are familiar with McDonalds\u2019 golden arches, Nike\u2019s swoosh, and Coca-Cola\u2019s scrolling script. Having a powerful logo can help people identify your brand instantly. However, before creating a logo, you need to have a good understanding of your brand.\u00a0 So, what\u2019s [\u2026]<\/p>\n","protected":false},"author":21697,"featured_media":21050,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[134,94],"tags":[528,643],"class_list":{"0":"post-20995","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-how-to-2","8":"category-marketing","9":"tag-brand","10":"tag-logo","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t