Le march\u00e9 mondial des coffrets d'abonnement conna\u00eet une croissance fulgurante. Et il ne semble pas vouloir ralentir. Selon le groupe IMARC, ce march\u00e9 devrait atteindre $65 milliards d'euros d'ici 2027<\/strong>.<\/p>\n\n\n\n

Dans cet article, nous allons vous montrer comment utiliser la fonction MemberPress plugin de mon\u00e9tisation<\/strong> pour cr\u00e9er un site web WordPress dot\u00e9 de toutes les fonctions n\u00e9cessaires pour lancer une activit\u00e9 de vente de bo\u00eetes d'abonnement.<\/p>\n\n\n\n

Mais tout d'abord, nous allons passer en revue les diff\u00e9rents types de bo\u00eetes d'abonnement qui existent aujourd'hui. Et nous vous donnerons quelques exemples pour inspirer votre cr\u00e9ativit\u00e9.<\/p>\n\n\n\n

C'est parti !<\/p>\n\n\n\n

<\/span>Types de bo\u00eetes d'abonnement<\/span><\/h2>\n\n\n\n $\"exp\u00e9rience$ <\/a><\/figure>\n\n\n\n
Les bo\u00eetes d'abonnement se pr\u00e9sentent sous toutes sortes de formes, de tailles et de th\u00e8mes. Mais il n'y a en r\u00e9alit\u00e9 que deux grands types de bo\u00eetes d'abonnement en termes de logistique. Ces deux types sont...<\/p>\n\n\n\n
<\/span>1. Bo\u00eetes d'abonnement de r\u00e9approvisionnement<\/span><\/h3>\n\n\n\n
Les bo\u00eetes d'abonnement de r\u00e9approvisionnement sont exactement ce qu'elles disent : r\u00e9approvisionnement. Elles vous permettent de vous approvisionner en produits que vous utilisez le plus souvent. <\/p>\n\n\n\n
En g\u00e9n\u00e9ral, les abonnements de r\u00e9approvisionnement concernent des produits de premi\u00e8re n\u00e9cessit\u00e9 tels que les articles m\u00e9nagers, les v\u00eatements de base comme les chaussettes et les sous-v\u00eatements, ainsi que d'autres produits de base. <\/p>\n\n\n\n
<\/span>2. Bo\u00eetes d'abonnement de curation<\/span><\/h3>\n\n\n\n
Les bo\u00eetes d'abonnement curatives contiennent un ensemble de produits qui ont \u00e9t\u00e9 s\u00e9lectionn\u00e9s, ou s\u00e9lectionn\u00e9 \u00e0 la main<\/em>sur la base des donn\u00e9es des clients. <\/p>\n\n\n\n
Ces sites recueillent souvent les pr\u00e9f\u00e9rences des utilisateurs \u00e0 l'aide de jeux de questions et de questionnaires. Ils s'appuient \u00e9galement sur les donn\u00e9es de vente existantes.<\/p>\n\n\n\n
<\/span>Bo\u00eetes d'abonnement populaires sur le march\u00e9 aujourd'hui<\/span><\/h2>\n\n\n\n
Nous ne le dirons jamais assez : Ce secteur est en plein essor. Et comme c'est le cas pour tout march\u00e9 en plein essor, la cr\u00e9ativit\u00e9 dans le domaine des bo\u00eetes d'abonnement est pass\u00e9e \u00e0 la vitesse sup\u00e9rieure.<\/p>\n\n\n\n
Aujourd'hui, l'offre est incroyablement vari\u00e9e. Et la liste des joueurs s'allonge rapidement. Quelques-unes des bo\u00eetes d'abonnement les plus populaires<\/a> que vous pourriez consulter pour vous inspirer... <\/p>\n\n\n\n
\n
HelloFresh<\/a> - cuisine saine (actuellement l'abonnement \u00e0 la bo\u00eete repas #1 aux \u00c9tats-Unis)<\/li>\n\n\n\n
BarkBox<\/a> - des friandises, des jouets et d'autres articles divers pour votre ami \u00e0 fourrure pr\u00e9f\u00e9r\u00e9<\/li>\n\n\n\n
Grove Collaborative Inc.<\/a> - produits \u00e9cologiques pour la maison (nettoyage, b\u00e9b\u00e9s et enfants, animaux domestiques et soins personnels)<\/li>\n\n\n\n
Dollar Shave Club<\/a> - produits de toilettage pour hommes et femmes (pas seulement des rasoirs !)<\/li>\n\n\n\n
Harry's Inc.<\/a> - produits de rasage et de toilettage pour hommes<\/li>\n\n\n\n
D\u00e9couverte personnalis\u00e9e de la beaut\u00e9<\/a> - \u00e9chantillons de beaut\u00e9 personnalis\u00e9s pour femmes (maquillage, produits de soins personnels, etc.)<\/li>\n\n\n\n
FabFitFun<\/a> - la mode, le bien-\u00eatre, la beaut\u00e9 et les articles pour la maison personnalis\u00e9s<\/li>\n\n\n\n
Groupe de mode TechStyle<\/a> - exp\u00e9rience personnalis\u00e9e de la mode<\/li>\n<\/ul>\n\n\n\n
Il s'agit l\u00e0 de quelques-uns des plus grands acteurs du secteur. Mais jetez un coup d'\u0153il \u00e0 ces bo\u00eetes d'abonnement de niche merveilleusement \u00e9tranges... <\/p>\n\n\n\n
<\/span>CatLadyBox<\/span><\/h3>\n\n\n\n
$\"\"$ <\/a><\/figure>\n\n\n\n
CatLadyBox<\/a> contient toutes les friandises, la ficelle et l'herbe \u00e0 chat qu'une femme \u00e0 chat peut d\u00e9sirer, livr\u00e9es r\u00e9guli\u00e8rement. Qui pourrait demander plus ?<\/p>\n\n\n\n
<\/span>Club de l'autographe du mois<\/span><\/h3>\n\n\n\n
$\"Capture$ <\/a><\/figure>\n\n\n\n
Pourquoi faire la queue au Comic-Con ? Il suffit de s'abonner \u00e0 la Club de l'autographe du mois<\/a>, et vous obtiendrez chaque mois des autographes de personnes relativement c\u00e9l\u00e8bres. Tous authentiques.<\/p>\n\n\n\n
<\/span>Caisse des cryptomonnaies<\/span><\/h3>\n\n\n\n
$\"Capture$ <\/a><\/figure>\n\n\n\n
Caisse des cryptomonnaies<\/a> est comme le r\u00eave d'un conspirationniste qui devient r\u00e9alit\u00e9, chaque mois. Chaque bo\u00eete contient des articles sur le th\u00e8me de la cryptozoologie et du paranormal, tels que de l'art mural, des livres, des objets de collection, des t-shirts et d'autres objets cool et effrayants.<\/p>\n\n\n\n
<\/span>Skulls Unlimited BoneBox<\/span><\/h3>\n\n\n\n
$\"Capture$ <\/a><\/figure>\n\n\n\n
Pour les amateurs d'ost\u00e9ologie, il y a Skulls Unlimited BoneBox. Chaque bo\u00eete contient un cr\u00e2ne myst\u00e8re, un \u201cobjet\u201d animal (je ne suis pas s\u00fbr de ce terme), une carte \u00e0 collectionner sur le th\u00e8me de l'animal et des r\u00e9ductions sp\u00e9ciales.<\/p>\n\n\n\n
Outils n\u00e9cessaires \u00e0 la cr\u00e9ation d'un site Web de bo\u00eetes d'abonnement<\/h2>\n\n\n\n
Lors de la cr\u00e9ation du site web de votre entreprise de vente de bo\u00eetes d'abonnement, WordPress est le choix \u00e9vident<\/a>. <\/p>\n\n\n\n
Non seulement il est possible d'ajouter \u00e0 votre site web toutes les fonctionnalit\u00e9s n\u00e9cessaires \u00e0 une entreprise de vente de bo\u00eetes d'abonnement, mais le lancement de votre site peut \u00e9galement \u00eatre relativement peu co\u00fbteux.<\/p>\n\n\n\n
Si vous n'avez pas encore cr\u00e9\u00e9 votre entreprise, WordPress est la plateforme id\u00e9ale pour tester votre id\u00e9e<\/a> pour voir s'il est viable.<\/p>\n\n\n\n
Si vous d\u00e9cidez que WordPress est la plateforme qui vous convient, il y a trois composants principaux n\u00e9cessaires pour construire un site web de bo\u00eete d'abonnement, nous allons donc examiner chacun d'entre eux pour vous aider \u00e0 d\u00e9marrer.<\/p>\n\n\n\n
<\/span>H\u00e9bergement et nom de domaine<\/span><\/h3>\n\n\n\n
L'utilisation de WordPress est gratuite, mais vous devrez payer pour les services suivants h\u00e9bergement web<\/a> et un nom de domaine pour mettre votre site en ligne.<\/p>\n\n\n\n
Heureusement, il existe quelques des h\u00e9bergeurs de sites web d'un excellent rapport qualit\u00e9\/prix<\/a>. Beaucoup d'entre eux vous fourniront un nom de domaine dans le cadre de votre abonnement.<\/p>\n\n\n\n
Vous pouvez commencer par un plan d'h\u00e9bergement d'entr\u00e9e de gamme qui ne co\u00fbte que quelques dollars par mois.<\/p>\n\n\n\n
Au fur et \u00e0 mesure que votre entreprise gagne en popularit\u00e9 et que votre site web re\u00e7oit plus de visiteurs, vous devrez mettre \u00e0 niveau votre plan d'h\u00e9bergement pour maintenir des temps de chargement rapides<\/a>. <\/p>\n\n\n\n
Toutefois, si vous d\u00e9butez, un plan d'h\u00e9bergement mutualis\u00e9 d'entr\u00e9e de gamme est tout \u00e0 fait appropri\u00e9. Il devrait vous permettre de tester votre id\u00e9e d'entreprise sans trop d'investissement financier.<\/p>\n\n\n\n
<\/span>Un th\u00e8me WordPress<\/span><\/h3>\n\n\n\n
Pour que votre entreprise de bo\u00eetes d'abonnement soit couronn\u00e9e de succ\u00e8s, vous devez faire en sorte que le plus grand nombre possible de visiteurs de votre site Web deviennent des abonn\u00e9s. Pour ce faire, vous aurez besoin d'un site web dot\u00e9 d'un ax\u00e9 sur la conversion<\/strong> la conception.<\/p>\n\n\n\n
L'une des options consiste \u00e0 engager quelqu'un pour cr\u00e9er un site web personnalis\u00e9 afin de promouvoir votre entreprise en ligne. Toutefois, cette approche peut s'av\u00e9rer co\u00fbteuse et prendre du temps.<\/p>\n\n\n\n
Au lieu de cela, vous pouvez lancer un site web efficace et d'aspect professionnel gr\u00e2ce \u00e0 un ensemble de mod\u00e8les disponibles sur \u00e9tag\u00e8re \u00e0 bas prix.<\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">watch >> comment prot\u00e9ger le contenu avec <a href=\"https:\/\/memberpress.com\/go\/elegantthemes\/\" title=\"th\u00e8mes \u00e9l\u00e9gants ou divi\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">divi<\/a> + memberpress (tutoriel)<\/figcaption><\/figure>\n\n\n\n<p>Nous recommandons le th\u00e8me WordPress Divi. Il est super facile \u00e0 utiliser et vous donne acc\u00e8s \u00e0 <a href=\"https:\/\/www.elegantthemes.com\/layouts\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">une vaste biblioth\u00e8que de mod\u00e8les facilement modifiables<\/a>.<\/p>\n\n\n\n<p>Vous pouvez utiliser ces mod\u00e8les pour toutes sortes de projets, y compris la cr\u00e9ation de pages d'atterrissage. <\/p>\n\n\n\n<p>De plus, Divi est livr\u00e9 avec un <a href=\"https:\/\/memberpress.com\/fr\/blog\/optimize-split-testing\/\" target=\"_blank\" rel=\"noopener\" title=\"Comment optimiser votre site d'adh\u00e9sion avec le Split Testing pour plus d'inscriptions\">essais fractionn\u00e9s<\/a> qui peut vous aider \u00e0 optimiser votre site web pour obtenir des taux de conversion plus \u00e9lev\u00e9s.<\/p>\n\n\n\n<p>Si votre budget est serr\u00e9, une alternative gratuite \u00e0 Divi est l'application <a href=\"https:\/\/elementor.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">plugin Elementor freemium<\/a> et son th\u00e8me WordPress gratuit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Suitable_Subscription_Box_WordPress_Plugin\"><\/span>Un plugin WordPress de bo\u00eete d'abonnement adapt\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>WordPress ne dispose pas des fonctionnalit\u00e9s n\u00e9cessaires pour vous permettre de cr\u00e9er un site web d'abonnement. Il ne vous permettra certainement pas de cr\u00e9er un site web permettant des paiements r\u00e9currents.<\/p>\n\n\n\n<p>Cependant, en installant un bon plugin de mon\u00e9tisation WordPress, vous pouvez rapidement ajouter des fonctions de bo\u00eete d'abonnement \u00e0 votre site web WordPress. <\/p>\n\n\n\n<p>Bien qu'il existe quelques outils qui peuvent vous aider dans cette t\u00e2che, <a href=\"https:\/\/memberpress.com\/fr\/features\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> est le #1 plugin WordPress de mon\u00e9tisation et d'adh\u00e9sion. Il contient tout ce dont vous avez besoin pour lancer et g\u00e9rer une entreprise de bo\u00eetes d'abonnement avec WordPress.<\/p>\n\n\n\n<p>Le tout sans avoir \u00e0 coder.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote.png\"><img decoding=\"async\" width=\"1024\" height=\"280\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote-1024x280.png\" alt=\"Neil Patel MemberPress review quote\" class=\"wp-image-39505\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote-1024x280.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote-300x82.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote-768x210.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote-1536x420.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote-2048x560.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote-622x170.png 622w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote-840x230.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote-1216x332.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote-1832x501.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote-700x191.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote-156x43.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/Neil-Patel-Quote-1080x295.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>MemberPress n'est pas gratuit. Mais si vous voulez pouvoir g\u00e9rer vos abonn\u00e9s et collecter automatiquement des paiements r\u00e9currents en ligne, ce plugin est indispensable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cr\u00e9er une entreprise de bo\u00eetes d'abonnement avec WordPress et MemberPress<\/h2>\n\n\n\n<p>Maintenant que vous savez quels sont les outils dont vous avez besoin pour cr\u00e9er votre site web, voyons comment cr\u00e9er une entreprise de vente de bo\u00eetes d'abonnement avec WordPress et MemberPress.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Set_up_the_Payment_Options\"><\/span>Configurer les options de paiement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Une fois MemberPress install\u00e9 sur votre site WordPress, la premi\u00e8re \u00e9tape de la cr\u00e9ation de votre plan d'abonnement consiste \u00e0 configurer les options de paiement pour votre site. <\/p>\n\n\n\n<p>Comme le soutient MemberPress <a href=\"https:\/\/docs.memberpress.com\/category\/25-supported-payment-gateways\" target=\"_blank\" rel=\"noreferrer noopener\">un certain nombre de passerelles de paiement<\/a>vous disposez d'un large \u00e9ventail d'options.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1700\" height=\"930\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Payments.png\" alt=\"Modes de paiement\" class=\"wp-image-21233\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Payments.png 1700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Payments-300x164.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Payments-1024x560.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Payments-768x420.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Payments-1536x840.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Payments-311x170.png 311w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Payments-840x460.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Payments-1216x665.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Payments-700x383.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Payments-156x85.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Payments-1080x591.png 1080w\" sizes=\"(max-width: 1700px) 100vw, 1700px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_a_Subscription_Membership_Plan\"><\/span>Cr\u00e9er un plan d'abonnement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"VvPmqnc3khDaFf\"><div class=\"responsive-video\"><iframe title=\"Comment cr\u00e9er et vendre des abonnements avec MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AnZer6Sj2Wo?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">watch >> cr\u00e9er des adh\u00e9sions dans MemberPress (+ une vue d'ensemble et une configuration)<\/figcaption><\/figure>\n\n\n\n<p>Une fois que vous aurez mis en place une option de paiement, vous devrez cr\u00e9er au moins une adh\u00e9sion. Dans MemberPress, les adh\u00e9sions sont les plans d'abonnement auxquels vos clients peuvent souscrire. <\/p>\n\n\n\n<p>Si vous souhaitez proposer plusieurs formules d'abonnement, vous devrez cr\u00e9er une adh\u00e9sion pour chacune d'entre elles.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1700\" height=\"838\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Membership.png\" alt=\"Cr\u00e9er un plan d'abonnement\" class=\"wp-image-21234\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Membership.png 1700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Membership-300x148.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Membership-1024x505.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Membership-768x379.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Membership-1536x757.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Membership-345x170.png 345w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Membership-840x414.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Membership-1216x599.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Membership-700x345.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Membership-156x77.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Membership-1080x532.png 1080w\" sizes=\"(max-width: 1700px) 100vw, 1700px\" \/><\/figure>\n\n\n\n<p>Tout en saisissant le nom et la description de l'adh\u00e9sion, vous pouvez \u00e9galement choisir si le type de facturation sera r\u00e9current ou unique.<\/p>\n\n\n\n<p>Comme nous cr\u00e9ons une adh\u00e9sion pour une entreprise de vente par abonnement, choisissez l'option r\u00e9currente dans le menu d\u00e9roulant \"Type de facturation\" du panneau \"Conditions d'adh\u00e9sion\". <\/p>\n\n\n\n<p>Le menu d\u00e9roulant Intervalle vous permet de d\u00e9finir la fr\u00e9quence de r\u00e9currence de l'abonnement, tandis que le co\u00fbt de l'abonnement peut \u00eatre saisi dans le champ Prix.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1700\" height=\"1170\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Pricing.png\" alt=\"Conditions d'adh\u00e9sion\" class=\"wp-image-21235\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Pricing.png 1700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Pricing-300x206.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Pricing-1024x705.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Pricing-768x529.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Pricing-1536x1057.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Pricing-247x170.png 247w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Pricing-840x578.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Pricing-994x684.png 994w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Pricing-1497x1030.png 1497w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Pricing-700x482.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Pricing-156x107.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Pricing-1080x743.png 1080w\" sizes=\"(max-width: 1700px) 100vw, 1700px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_a_Trial_Subscription_Option\"><\/span>Cr\u00e9er une option d'abonnement \u00e0 l'essai<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Vous pouvez \u00e9galement cr\u00e9er une p\u00e9riode d'essai pour une adh\u00e9sion, par exemple en permettant aux nouveaux abonn\u00e9s de s'inscrire \u00e0 un prix r\u00e9duit pendant une p\u00e9riode d\u00e9termin\u00e9e.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customize_Your_Subscription_Plans\"><\/span>Personnalisez vos plans d'abonnement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dans le panneau Options d'adh\u00e9sion de la page Ajouter une nouvelle adh\u00e9sion, vous pouvez personnaliser davantage le plan en \u00e9tablissant des courriels de bienvenue personnalis\u00e9s, en d\u00e9finissant qui peut s'inscrire \u00e0 cet abonnement et en entrant les d\u00e9tails qui seront affich\u00e9s dans la bo\u00eete de prix pour vos plans.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_a_Membership_Group\"><\/span>Cr\u00e9er un groupe de membres<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"4b0gp5ajREcB6fC71yDdI8s2vqwxMGXHT\"><div class=\"responsive-video\"><iframe title=\"Comment cr\u00e9er une page de tarification avec MemberPress Groups (Tutoriel)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ynVRo4Y6vEM?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span> \n<\/div><figcaption class=\"wp-element-caption\">WATCH >> COMMENT CR\u00c9ER UNE PAGE DE TARIFICATION AVEC MEMBERPRESS GROUPS<\/figcaption><\/figure>\n\n\n\n<p>Si vous cr\u00e9ez plus d'un plan pour votre entreprise de bo\u00eetes d'abonnement, vous pouvez utiliser la fonction <a href=\"https:\/\/memberpress.com\/fr\/docs\/creating-groups\/\">MemberPress Caract\u00e9ristiques des groupes<\/a> pour relier ces plans entre eux.<\/p>\n\n\n\n<p>Cela vous permet de g\u00e9n\u00e9rer un tableau de prix ou une bo\u00eete de prix qui affiche les options d'abonnement group\u00e9es c\u00f4te \u00e0 c\u00f4te.<\/p>\n\n\n\n<p>Cela permet \u00e0 vos visiteurs de comparer facilement les options d'abonnement et de trouver celle qui leur convient le mieux.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1700\" height=\"1133\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box.png\" alt=\"Tableau de tarification MemberPress\" class=\"wp-image-21236\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box.png 1700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box-300x200.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box-1024x682.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box-768x512.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box-1536x1024.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box-255x170.png 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box-840x560.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box-1026x684.png 1026w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box-1545x1030.png 1545w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box-700x467.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box-156x104.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box-1080x720.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Price-Box-600x400.png 600w\" sizes=\"(max-width: 1700px) 100vw, 1700px\" \/><\/figure>\n\n\n\n<p>MemberPress dispose d'une bonne s\u00e9lection de sch\u00e9mas de couleurs que vous pouvez appliquer aux tableaux de tarification pour leur donner l'aspect que vous souhaitez. <\/p>\n\n\n\n<p>Vous pouvez aussi avoir plus d'options, en fonction de votre th\u00e8me WordPress. De nombreux th\u00e8mes proposent des mod\u00e8les de tableaux de prix pr\u00e9d\u00e9finis ou des outils de construction de pages qui facilitent la cr\u00e9ation de vos propres tableaux de comparaison de prix.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Publish_the_Signup_Forms\"><\/span>Publier les formulaires d'inscription<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"a7nlM3UJOFs1AvHBRuCw8gQqzfkoKx6WDINpcTyYGEtdZVe0r9X24Ph\"><div class=\"responsive-video\"><iframe title=\"Qu'est-ce qu'un Shortcode WordPress ? (+ Comment les utiliser dans MemberPress !)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ay0SWeOKwbg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>Pour simplifier le processus d'affichage des formulaires d'inscription sur votre site, le panneau Options de groupe comprend \u00e9galement les shortcodes Bo\u00eetes de prix de groupe. <\/p>\n\n\n\n<p>Copier et coller ces shortcodes dans un article ou une page de votre site web vous permet d'afficher les options d'inscription \u00e0 vos visiteurs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1700\" height=\"463\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Shortcodes.png\" alt=\"Shortcodes pour le formulaire d'inscription\" class=\"wp-image-21237\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Shortcodes.png 1700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Shortcodes-300x82.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Shortcodes-1024x279.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Shortcodes-768x209.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Shortcodes-1536x418.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Shortcodes-624x170.png 624w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Shortcodes-840x229.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Shortcodes-1216x331.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Shortcodes-700x191.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Shortcodes-156x42.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/Subscription-Box-MemberPress-Shortcodes-1080x294.png 1080w\" sizes=\"(max-width: 1700px) 100vw, 1700px\" \/><\/figure>\n\n\n\n<p>Une fois les formulaires d'inscription publi\u00e9s, vos visiteurs pourront s'inscrire \u00e0 votre service de bo\u00eete d'abonnement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Manage_the_Subscriptions\"><\/span>G\u00e9rer les abonnements<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Une fois que les gens commencent \u00e0 s'inscrire, vous pouvez g\u00e9rer les abonn\u00e9s \u00e0 partir de la page <a href=\"https:\/\/memberpress.com\/fr\/docs\/managing-subscriptions\/\">Section abonnements<\/a> du plugin MemberPress dans votre tableau de bord WordPress.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>R\u00e9flexions finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nous esp\u00e9rons que vous avez maintenant toutes les bases pour d\u00e9marrer et cr\u00e9er votre entreprise de bo\u00eetes d'abonnement en MemberPress.<\/p>\n\n\n\n<p>Bien entendu, vous devrez cr\u00e9er le contenu auquel vos abonn\u00e9s auront acc\u00e8s. Il peut s'agir d'un contenu num\u00e9rique accessible sur votre site web ou de produits physiques que vous exp\u00e9dierez.<\/p>\n\n\n\n<p>Quoi qu'il en soit, MemberPress a tout ce qu'il faut pour vous aider \u00e0 cr\u00e9er un site web pour votre entreprise de bo\u00eetes d'abonnement.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-ctaimage\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"caract\u00e8re cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-ctatext\">\n\t\t\t<h3>Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t<div><p>Commencez \u00e0 \u00eatre pay\u00e9 pour le contenu que vous cr\u00e9ez.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Si vous souhaitez en savoir plus sur ce sujet, vous pouvez consulter notre guide sur les <a href=\"https:\/\/memberpress.com\/fr\/how-to-charge-recurring-monthly-subscription-fees\/\" target=\"_blank\" rel=\"noopener\">facturer des frais d'abonnement mensuels r\u00e9currents pour votre site d'adh\u00e9sion<\/a> contient des informations compl\u00e9mentaires.<\/p>\n\n\n\n<p><strong>Si vous avez aim\u00e9 cet article, n'h\u00e9sitez pas \u00e0 <\/strong><a href=\"https:\/\/memberpress.com\/fr\/subscribe-to-the-memberpress-blog\/\"><strong>s'abonner au blog MemberPress<\/strong><\/a><strong>!<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>If you\u2019re considering launching a subscription box business, you\u2019re heading in a profitable direction. The global subscription box market is growing like crazy. And it doesn\u2019t seem to be slowing down, either. According to\u00a0IMARC Group, this market is expected to hit $65 billion by 2027. In this article, we\u2019ll show you how to use the [\u2026]<\/p>\n","protected":false},"author":2122,"featured_media":39512,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[134],"tags":[50,48],"class_list":{"0":"post-21232","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-how-to-2","8":"tag-paid-subscription","9":"tag-subscriptions","10":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta 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