{"id":21340,"date":"2020-05-18T09:00:00","date_gmt":"2020-05-18T15:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=21340"},"modified":"2022-09-12T17:20:17","modified_gmt":"2022-09-12T23:20:17","slug":"how-to-use-influencers-to-grow-your-membership-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-use-influencers-to-grow-your-membership-business\/","title":{"rendered":"Comment utiliser les influenceurs pour d\u00e9velopper votre site web d'adh\u00e9sion WordPress"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Le d\u00e9veloppement d'une activit\u00e9 d'affiliation peut demander beaucoup de travail, en particulier au niveau du d\u00e9partement marketing. La promotion, en particulier pour une entreprise en ligne r\u00e9cente, peut \u00eatre un d\u00e9fi. Mais heureusement, il existe des entreprises et des particuliers sur Internet qui peuvent aider votre entreprise \u00e0 atteindre un public encore plus large.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans ce billet, nous allons vous montrer comment tirer parti du marketing d'influence pour d\u00e9velopper votre activit\u00e9 en ligne !<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Qu'est-ce qu'un influenceur et que fait-il ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un influenceur est une personne qui dispose d'un grand nombre d'adeptes, g\u00e9n\u00e9ralement dans un cr\u00e9neau sp\u00e9cifique, et qui peut facilement influencer ses adeptes pour qu'ils fassent des achats sp\u00e9cifiques gr\u00e2ce \u00e0 son autorit\u00e9 et \u00e0 sa relation avec ses fans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leur t\u00e2che consiste \u00e0 s'assurer que leurs fans sont inform\u00e9s de ce que vous avez \u00e0 offrir et \u00e0 les convaincre de faire affaire avec vous. Il s'agit d'une approche plus moderne et parfois plus co\u00fbteuse du marketing de bouche \u00e0 oreille.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Comment d\u00e9marrer avec le marketing d'influence ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing d'influence ne doit pas \u00eatre difficile, \u00e0 condition de commencer par quelques \u00e9tapes de base :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>D\u00e9terminez vos objectifs \u2013 Sans objectif clair, votre campagne de marketing d'influence est vou\u00e9e \u00e0 l'\u00e9chec. Souhaitez-vous promouvoir un produit ou un service sp\u00e9cifique ? Organisez-vous une promotion ? Cherchez-vous simplement \u00e0 gagner en visibilit\u00e9 ? Posez-vous ces questions pour mieux d\u00e9finir vos objectifs.<\/li><li>Identifiez votre march\u00e9 cible \u2013 Votre march\u00e9 cible d\u00e9termine le type d'influenceurs que vous utiliserez pour promouvoir votre site web d'adh\u00e9sion. Quel est l'int\u00e9r\u00eat d'avoir un site d'adh\u00e9sion destin\u00e9 aux nouvelles mamans, mais d'utiliser des influenceurs dont le public est beaucoup plus \u00e2g\u00e9 ? <\/li><li>D\u00e9cidez comment vous allez r\u00e9mun\u00e9rer vos influenceurs \u2013 Ensuite, d\u00e9terminez comment vous allez r\u00e9mun\u00e9rer vos influenceurs \u2013 eux aussi doivent gagner leur vie. Selon les personnes avec lesquelles vous travaillez, certains influenceurs sont pr\u00eats \u00e0 accepter des produits ou des services gratuits ou \u00e0 prix r\u00e9duit en \u00e9change d'une promotion ; cependant, d'autres influenceurs peuvent demander une compensation financi\u00e8re. C'est \u00e0 vous de d\u00e9cider ce que vous pouvez vous permettre, car cela vous aidera \u00e0 d\u00e9terminer avec quels influenceurs vous pouvez travailler.<\/li><\/ol>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Les qualit\u00e9s d'un excellent influenceur<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les strat\u00e9gies de marketing bas\u00e9es sur l'influence ne doivent pas toujours impliquer l'approbation de c\u00e9l\u00e9brit\u00e9s. Voici quatre signes \u00e0 rechercher chez un bon influenceur.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Coh\u00e9rence \u2013 Une personne solide et fiable qui fait preuve de coh\u00e9rence est toujours un excellent signe. Vous ne voulez pas faire appel \u00e0 un influenceur qui n'est jamais pr\u00e9sent sur les r\u00e9seaux sociaux !<\/li><li>Confiance \u00e9tablie \u2013 Le public de votre influenceur lui fait-il confiance et entretient-il de bonnes relations avec lui ? Parfois, un nombre \u00e9lev\u00e9 d'abonn\u00e9s n'est pas toujours synonyme de fiabilit\u00e9.<\/li><li>Contenu sponsoris\u00e9 ou non sponsoris\u00e9 \u2013 Si vous remarquez que l'influenceur ne publie que du contenu sponsoris\u00e9 et jamais rien d'authentique qui lui soit propre, fuyez !<\/li><li>Valeurs \u2013 Les valeurs de l'influenceur correspondent-elles \u00e0 celles que vous et votre entreprise d\u00e9fendez ?<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Comment trouver des influenceurs ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trouver les bonnes personnes pour promouvoir votre entreprise d'abonnements en ligne demande un peu d'huile de coude, mais ce n'est pas forc\u00e9ment difficile ! Voici quelques moyens de trouver les bonnes personnes avec lesquelles travailler.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Faites vos recherches \u2013 C'est la premi\u00e8re \u00e9tape, et la plus importante ! Maintenant que vous connaissez votre march\u00e9 cible et ce que vous souhaitez promouvoir exactement, recherchez les influenceurs qui correspondent \u00e0 ce cr\u00e9neau. Vous pouvez effectuer cette recherche en vous r\u00e9f\u00e9rant \u00e0 votre entourage et en v\u00e9rifiant s'ils connaissent ou suivent quelqu'un dans ce domaine. Une autre fa\u00e7on de proc\u00e9der consiste \u00e0 aller sur les r\u00e9seaux sociaux et \u00e0 rechercher des hashtags pertinents pour le secteur d'activit\u00e9 de votre site d'adh\u00e9sion. En pr\u00eatant attention \u00e0 l'engagement et au nombre d'abonn\u00e9s, vous pourrez facilement s\u00e9lectionner les personnes \u00e0 qui vous devriez vous adresser.<\/li><li>Sachez communiquer \u2013 La plupart des influenceurs indiquent leur adresse e-mail professionnelle dans leur biographie, en particulier sur Twitter et Instagram. Veillez \u00e0 respecter leur activit\u00e9 et \u00e0 les contacter selon leurs pr\u00e9f\u00e9rences. Si vous ignorez leurs souhaits et leur envoyez un message direct, ils risquent soit de ne jamais voir votre message (car les influenceurs re\u00e7oivent \u00e9norm\u00e9ment de messages en permanence), soit de l'ignorer car ce n'est pas ainsi qu'ils pr\u00e9f\u00e8rent travailler.<\/li><li> \u00c9laborez une pr\u00e9sentation irr\u00e9prochable \u2013 Une fois que vous avez s\u00e9lectionn\u00e9 les influenceurs avec lesquels vous souhaitez travailler, il est temps de cr\u00e9er une pr\u00e9sentation qui leur donnera envie de saisir cette opportunit\u00e9. Votre pr\u00e9sentation doit \u00eatre personnelle, authentique et aller droit au but. Vous devez attirer la personne ou l'entreprise afin qu'elle croie en votre activit\u00e9 et en ce que vous faites, et qu'elle soit dispos\u00e9e \u00e0 travailler avec vous.<\/li><li>Communiquez constamment \u2013 Ils ont dit oui \u2013 formidable ! Cependant, cela signifie que votre communication avec l'influenceur doit \u00eatre encore plus fr\u00e9quente. Assurez-vous que tout le monde comprend clairement ce qui doit \u00eatre promu, quels sont les objectifs et ce dont chacun a besoin pour que cette campagne marketing soit un succ\u00e8s.<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Que dois-je faire une fois la campagne termin\u00e9e ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La fa\u00e7on dont vous g\u00e9rez les choses apr\u00e8s la campagne est tout aussi importante que la fa\u00e7on dont vous commencez. Vos actions apr\u00e8s la campagne peuvent d\u00e9terminer si vous aurez l'occasion de travailler \u00e0 nouveau avec ces personnes.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Remerciez-les \u2013 La premi\u00e8re chose \u00e0 faire est de remercier l'influenceur d'avoir particip\u00e9 \u00e0 votre campagne. Quel que soit le r\u00e9sultat de cette campagne, il vous a rendu service. Reconnaissez son travail et remerciez-le pour cela.<\/li><li>Analysez vos objectifs \u2013 Vous vous souvenez des objectifs que vous vous \u00eates fix\u00e9s pr\u00e9c\u00e9demment ? Il est temps de les r\u00e9examiner et de voir si vous les avez atteints. Si c'est le cas, tant mieux, vous savez quoi faire \u00e0 nouveau. Si ce n'est pas le cas, ce n'est pas grave : tirez les le\u00e7ons de ce que vous avez fait cette fois-ci et servez-vous-en pour progresser la prochaine fois, ou ayez le courage d'essayer quelque chose de nouveau.<\/li><li>Suivez les ventes et le trafic \u2013 Si vous ne l'avez pas encore fait, assurez-vous de revenir en arri\u00e8re et de v\u00e9rifier le trafic g\u00e9n\u00e9r\u00e9 sur votre site web par votre influenceur. V\u00e9rifiez \u00e9galement le nombre de ventes r\u00e9alis\u00e9es. Vous pouvez suivre ces donn\u00e9es \u00e0 l'aide de votre logiciel d'analyse, ainsi qu'en utilisant le code promotionnel unique que vous avez fourni \u00e0 votre influenceur afin qu'il le partage avec son audience.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous \u00eates une entreprise en ligne, vous savez \u00e0 quel point les influenceurs peuvent \u00eatre importants pour votre entreprise. Cependant, si vous ne pr\u00e9parez pas le terrain et ne recherchez pas r\u00e9ellement des influenceurs authentiques et efficaces, votre strat\u00e9gie de marketing ne sera pas couronn\u00e9e de succ\u00e8s. Nous esp\u00e9rons que ces conseils vous aideront \u00e0 mettre en place une strat\u00e9gie de marketing d'influence efficace pour votre entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Avez-vous d\u00e9j\u00e0 travaill\u00e9 avec des influenceurs ? Racontez-nous votre exp\u00e9rience dans les commentaires !<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez aim\u00e9 cet article, suivez-nous sur\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>\u00a0pour plus de contenu. Vous pouvez \u00e9galement trouver MemberPress sur\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>\u00a0et\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Growing a membership business can take a lot of work, especially in the marketing department. Promotion, especially for a newer online business, can be a challenge. But, luckily there are businesses and individuals out there on the internet that can help your business reach even larger audiences. In this post, we are going to show 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business!","og:url":"https:\/\/memberpress.com\/fr\/blog\/how-to-use-influencers-to-grow-your-membership-business\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/04\/two-women-using-their-mobile-phones-together-picture-id1152544461.jpg","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/04\/two-women-using-their-mobile-phones-together-picture-id1152544461.jpg","og:image:width":1480,"og:image:height":832,"article:published_time":"2020-05-18T15:00:00+00:00","article:modified_time":"2022-09-12T23:20:17+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"How To Use Influencers To Grow Your WordPress Membership Website","twitter:description":"We are going to show you how to take advantage of influencer marketing to grow your online 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business"},{"label":"influencers","value":"influencers"}],"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[],"defaultGraph":"","defaultPostTypeGraph":""},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-09 18:27:45","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:17:25","updated":"2026-03-03 15:05:49"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow To Use Influencers To Grow Your WordPress Membership Website\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Advice","link":"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/"},{"label":"How To Use Influencers To Grow Your WordPress Membership Website","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-use-influencers-to-grow-your-membership-business\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Growing a membership business can take a lot of work, especially in the marketing department. Promotion, especially for a newer online business, can be a challenge. But, luckily there are businesses and individuals out there on the internet that can help your business reach even larger audiences.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Growing a membership business can take a lot of work, especially in the marketing department. Promotion, especially for a newer online business, can be a challenge. But, luckily there are businesses and individuals out there on the internet that can help your business reach even larger audiences.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">In this post, we are going to show you how to take advantage of influencer marketing to grow your online business!<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">In this post, we are going to show you how to take advantage of influencer marketing to grow your online business!<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"has-medium-font-size wp-block-paragraph\"><strong>What Is An Influencer And What Do They Do?<\/strong><\/p>","content":[{"type":"text","data":"<p class=\"has-medium-font-size wp-block-paragraph\"><strong>What Is An Influencer And What Do They Do?<\/strong><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{},"fontSize":"20px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">An influencer is someone who has a large, engaging, following, typically in a specific niche, who can easily influence their followers to make specific purchases due to their authority and relationship with their fans.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">An influencer is someone who has a large, engaging, following, typically in a specific niche, who can easily influence their followers to make specific purchases due to their authority and relationship with their fans.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Their job is to ensure that their fans are made aware of what you have to offer and convince them that they should do business with you. It's a more modern and sometimes costly approach to word-of-mouth marketing.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Their job is to ensure that their fans are made aware of what you have to offer and convince them that they should do business with you. It's a more modern and sometimes costly approach to word-of-mouth marketing.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"has-medium-font-size wp-block-paragraph\"><strong>How Do You Get Started With Influencer Marketing?<\/strong><\/p>","content":[{"type":"text","data":"<p class=\"has-medium-font-size wp-block-paragraph\"><strong>How Do You Get Started With Influencer Marketing?<\/strong><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{},"fontSize":"20px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Influencer marketing does not have to be difficult, as long as you start off with a few basic steps:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Influencer marketing does not have to be difficult, as long as you start off with a few basic steps:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Determine your goals - Without a clear goal in mind, your influencer marketing campaign is sure to fall flat. Do you want to promote a specific product or service? Do you have a sale running? Are you simply seeking visibility? Ask yourself these questions to help you better determine your goals.<\/li><li>Pinpoint your target market - Your target market determines the type of influencers you will use to promote your membership website. What sense does it make to have a membership site for new moms, yet use influencers with a much older audience? <\/li><li>Decide how you are going to compensate your influencers - Next, figure out how you are going to pay your influencers - they have to make a living too Depending on who you work with, some influencers are willing to accept free or discounted products or services in exchange for promotion; However, other influencers may ask for monetary compensation. It is up to you to decide what you can handle because this will help to determine what influencers you can work with.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>D\u00e9terminez vos objectifs - Sans objectif clair, votre campagne de marketing d'influence est vou\u00e9e \u00e0 l'\u00e9chec. Souhaitez-vous promouvoir un produit ou un service sp\u00e9cifique ? Organisez-vous une vente ? Cherchez-vous simplement \u00e0 gagner en visibilit\u00e9 ? Posez-vous ces questions pour mieux d\u00e9terminer vos objectifs.<\/li><li>Identifiez votre march\u00e9 cible - Votre march\u00e9 cible d\u00e9termine le type d'influenceurs que vous utiliserez pour promouvoir votre site web d'adh\u00e9sion. Quel est l'int\u00e9r\u00eat d'avoir un site d'adh\u00e9sion destin\u00e9 aux nouvelles mamans, mais d'utiliser des influenceurs dont le public est beaucoup plus \u00e2g\u00e9 ? <\/li><li>D\u00e9cidez comment vous allez r\u00e9mun\u00e9rer vos influenceurs - Ensuite, d\u00e9terminez comment vous allez r\u00e9mun\u00e9rer vos influenceurs - eux aussi doivent gagner leur vie. Selon les personnes avec lesquelles vous travaillez, certains influenceurs sont pr\u00eats \u00e0 accepter des produits ou des services gratuits ou \u00e0 prix r\u00e9duit en \u00e9change d'une promotion ; cependant, d'autres influenceurs peuvent demander une compensation financi\u00e8re. C'est \u00e0 vous de d\u00e9cider ce que vous pouvez accepter, car cela vous aidera \u00e0 d\u00e9terminer avec quels influenceurs vous pouvez travailler.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Qualities Of A Stellar Influencer<\/strong><\/p>","content":[{"type":"text","data":"<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Qualities Of A Stellar Influencer<\/strong><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{},"fontSize":"20px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Influencer-based marketing strategies do not always have to involve celebrity endorsements. Here are four signs to look for in a solid influencer.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Influencer-based marketing strategies do not always have to involve celebrity endorsements. Here are four signs to look for in a solid influencer.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Consistency - A solid, reliable individual who shows consistency is always a great sign. You don't want to use a social media influencer who is never on social media!<\/li><li>Established trust - Does your influencer's audience trust them and have a good relationship with them? Sometimes lots of followers don't always equate trustworthiness.<\/li><li>Sponsored vs non-sponsored content - If you notice that the influencer posts nothing but sponsored content and never anything genuine that is just them, run!<\/li><li>Values - Does the influencer's values fall in line with the same values as you and your company?<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Coh\u00e9rence - Une personne solide et fiable qui fait preuve de coh\u00e9rence est toujours un excellent signe. Vous ne voulez pas faire appel \u00e0 un influenceur qui n'est jamais pr\u00e9sent sur les r\u00e9seaux sociaux !<\/li><li>Confiance \u00e9tablie - Le public de votre influenceur lui fait-il confiance et entretient-il de bonnes relations avec lui ? Parfois, un nombre \u00e9lev\u00e9 d'abonn\u00e9s n'est pas toujours synonyme de fiabilit\u00e9.<\/li><li>Contenu sponsoris\u00e9 ou non sponsoris\u00e9 - Si vous remarquez que l'influenceur ne publie que du contenu sponsoris\u00e9 et jamais rien d'authentique qui lui ressemble, fuyez !<\/li><li>Valeurs - Les valeurs de l'influenceur correspondent-elles \u00e0 celles que vous et votre entreprise d\u00e9fendez ?<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"has-medium-font-size wp-block-paragraph\"><strong>How Do You Find Influencers?<\/strong><\/p>","content":[{"type":"text","data":"<p class=\"has-medium-font-size wp-block-paragraph\"><strong>How Do You Find Influencers?<\/strong><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{},"fontSize":"20px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Finding the proper people to promote your subscription business online requires some elbow grease, but it doesn't have to be difficult! Here are a few ways to find the right individuals to work with.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Finding the proper people to promote your subscription business online requires some elbow grease, but it doesn't have to be difficult! Here are a few ways to find the right individuals to work with.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Do your research - This is the first and most important step! Now that you know your target market and what exactly it is that you want to promote, research influencers that fall into that niche. You can research this by referencing your inner circle and seeing if they know or follow anyone in that genre. Another way to research is to go on social media and research hashtags relevant to your membership site's industry and paying attention to engagement and followers, you will be able to easily narrow down the people you should talk to.<\/li><li>Know how to communicate - Most influencers will have their business email in their bio, especially on Twitter and Instagram. Be sure to respect their business and contact them the way they prefer. If you ignore their wishes and send them a direct message, they may either never see your message(because influencers get a TON of messages all the time) or they may ignore it because that isn't how they prefer to do business.<\/li><li> Generate a flawless pitch - Once you have picked the influencers you'd like to work with, it is now time to create a pitch that will make them jump at the chance to work with you. Your pitch should be personal, genuine, and straight to the point. You want to draw the person or business in so that they can believe in your business and what you are doing so they will be willing to work with you.<\/li><li>Constantly communicate - They said yes - wonderful! However, this means that your communication with the influencer should be even more frequent. Ensure that everyone is clear on what is to be promoted, what the goals are, and what everyone needs in order for this marketing campaign to be a success.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Faites vos recherches - C'est la premi\u00e8re \u00e9tape, et la plus importante ! Maintenant que vous connaissez votre march\u00e9 cible et ce que vous souhaitez promouvoir exactement, recherchez les influenceurs qui correspondent \u00e0 ce cr\u00e9neau. Vous pouvez effectuer cette recherche en vous r\u00e9f\u00e9rant \u00e0 votre cercle d'amis et en leur demandant s'ils connaissent ou suivent quelqu'un dans ce domaine. Une autre fa\u00e7on de proc\u00e9der consiste \u00e0 aller sur les r\u00e9seaux sociaux et \u00e0 rechercher des hashtags pertinents pour le secteur d'activit\u00e9 de votre site d'adh\u00e9sion. En pr\u00eatant attention \u00e0 l'engagement et au nombre d'abonn\u00e9s, vous pourrez facilement s\u00e9lectionner les personnes \u00e0 qui vous devriez vous adresser.<\/li><li>Sachez communiquer - La plupart des influenceurs indiquent leur adresse e-mail professionnelle dans leur biographie, en particulier sur Twitter et Instagram. Veillez \u00e0 respecter leur activit\u00e9 et \u00e0 les contacter selon leurs pr\u00e9f\u00e9rences. Si vous ignorez leurs souhaits et leur envoyez un message direct, ils risquent soit de ne jamais voir votre message (car les influenceurs re\u00e7oivent \u00e9norm\u00e9ment de messages en permanence), soit de l'ignorer car ce n'est pas ainsi qu'ils pr\u00e9f\u00e8rent travailler.<\/li><li> Cr\u00e9ez une pr\u00e9sentation irr\u00e9prochable - Une fois que vous avez s\u00e9lectionn\u00e9 les influenceurs avec lesquels vous souhaitez travailler, il est temps de cr\u00e9er une pr\u00e9sentation qui leur donnera envie de saisir cette opportunit\u00e9. Votre pr\u00e9sentation doit \u00eatre personnelle, authentique et aller droit au but. Vous devez attirer la personne ou l'entreprise afin qu'elle croie en votre entreprise et en ce que vous faites, et qu'elle soit dispos\u00e9e \u00e0 travailler avec vous.<\/li><li>Communiquez constamment - Ils ont dit oui - formidable ! Cependant, cela signifie que votre communication avec l'influenceur doit \u00eatre encore plus fr\u00e9quente. Assurez-vous que tout le monde comprend clairement ce qui doit \u00eatre promu, quels sont les objectifs et ce dont chacun a besoin pour que cette campagne marketing soit un succ\u00e8s.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"has-medium-font-size wp-block-paragraph\"><strong>What Do I Do After The Campaign Is Over?<\/strong><\/p>","content":[{"type":"text","data":"<p class=\"has-medium-font-size wp-block-paragraph\"><strong>What Do I Do After The Campaign Is Over?<\/strong><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{},"fontSize":"20px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">They way you handle things after the campaign is over is just as important as how you start. Your actions afterwards can determine if you get to work with these individuals again.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">They way you handle things after the campaign is over is just as important as how you start. Your actions afterwards can determine if you get to work with these individuals again.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Thank them - The first thing you want to do is thank the influencer for participating in your campaign. No matter the outcome of that campaign, they still did a service for you. Acknowledge their work and thank them for that.<\/li><li>Analyze Your Goals - Remember those goals you laid out earlier? Now is the time to revisit them and see if you reached those goals. If you did, excellent, you know what to do again. If not, that's okay too - learn from what you did this time and grow from it for another time, or be brave enough to try something new.<\/li><li>Track sales and traffic - If you haven't already, be sure to go back and see how much website traffic you received that came from your influencer. Also, look at the number of sales you got. This can be tracked with your analytic software, as well as the use of the unique promo code you gave to your influencer to share with their audience.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Remerciez-les - La premi\u00e8re chose \u00e0 faire est de remercier l'influenceur d'avoir particip\u00e9 \u00e0 votre campagne. Quel que soit le r\u00e9sultat de cette campagne, il vous a rendu service. Reconnaissez son travail et remerciez-le pour cela.<\/li><li>Analysez vos objectifs - Vous vous souvenez des objectifs que vous vous \u00eates fix\u00e9s pr\u00e9c\u00e9demment ? Il est temps de les r\u00e9examiner et de voir si vous les avez atteints. Si c'est le cas, tant mieux, vous savez quoi faire \u00e0 nouveau. Si ce n'est pas le cas, ce n'est pas grave : tirez les le\u00e7ons de ce que vous avez fait cette fois-ci et servez-vous-en pour progresser la prochaine fois, ou ayez le courage d'essayer quelque chose de nouveau.<\/li><li>Suivez les ventes et le trafic - Si vous ne l'avez pas encore fait, assurez-vous de revenir en arri\u00e8re et de v\u00e9rifier le trafic g\u00e9n\u00e9r\u00e9 sur votre site web par votre influenceur. V\u00e9rifiez \u00e9galement le nombre de ventes r\u00e9alis\u00e9es. Vous pouvez suivre ces donn\u00e9es \u00e0 l'aide de votre logiciel d'analyse, ainsi qu'en utilisant le code promotionnel unique que vous avez fourni \u00e0 votre influenceur afin qu'il le partage avec son audience.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">If you are an online business, you understand how important influencers can be to your business. However, if you do not lay the groundwork and truly seek out genuine, effective influencers, your marketing strategy will not be successful. We hope that these tips will help you work towards a successful influencer marketing strategy for your business.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">If you are an online business, you understand how important influencers can be to your business. However, if you do not lay the groundwork and truly seek out genuine, effective influencers, your marketing strategy will not be successful. We hope that these tips will help you work towards a successful influencer marketing strategy for your business.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\"><em>Have you ever worked with influencers? Tell us about your experience in the comments!<\/em><\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\"><em>Have you ever worked with influencers? Tell us about your experience in the comments!<\/em><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">If you liked this post, then please follow us on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>&nbsp;for more great content. You can also find MemberPress on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;and&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">If you liked this post, then please follow us on&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>&nbsp;for more great content. 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