{"id":21340,"date":"2020-05-18T09:00:00","date_gmt":"2020-05-18T15:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=21340"},"modified":"2022-09-12T17:20:17","modified_gmt":"2022-09-12T23:20:17","slug":"how-to-use-influencers-to-grow-your-membership-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-use-influencers-to-grow-your-membership-business\/","title":{"rendered":"Comment utiliser les influenceurs pour d\u00e9velopper votre site web d'adh\u00e9sion WordPress"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Le d\u00e9veloppement d'une activit\u00e9 d'affiliation peut demander beaucoup de travail, en particulier au niveau du d\u00e9partement marketing. La promotion, en particulier pour une entreprise en ligne r\u00e9cente, peut \u00eatre un d\u00e9fi. Mais heureusement, il existe des entreprises et des particuliers sur Internet qui peuvent aider votre entreprise \u00e0 atteindre un public encore plus large.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans ce billet, nous allons vous montrer comment tirer parti du marketing d'influence pour d\u00e9velopper votre activit\u00e9 en ligne !<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Qu'est-ce qu'un influenceur et que fait-il ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un influenceur est une personne qui dispose d'un grand nombre d'adeptes, g\u00e9n\u00e9ralement dans un cr\u00e9neau sp\u00e9cifique, et qui peut facilement influencer ses adeptes pour qu'ils fassent des achats sp\u00e9cifiques gr\u00e2ce \u00e0 son autorit\u00e9 et \u00e0 sa relation avec ses fans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leur r\u00f4le consiste \u00e0 faire conna\u00eetre \u00e0 leurs fans ce que vous avez \u00e0 offrir et \u00e0 les convaincre de faire appel \u00e0 vos services. Il s'agit d'une approche plus moderne, et parfois co\u00fbteuse, du marketing de bouche-\u00e0-oreille.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Comment d\u00e9marrer avec le marketing d'influence ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing d'influence ne doit pas \u00eatre difficile, \u00e0 condition de commencer par quelques \u00e9tapes de base :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>D\u00e9terminez vos objectifs - Si vous n'avez pas d'objectif pr\u00e9cis en t\u00eate, votre campagne de marketing d'influence risque de tomber \u00e0 plat. Souhaitez-vous promouvoir un produit ou un service sp\u00e9cifique ? Avez-vous une vente en cours ? Cherchez-vous simplement \u00e0 vous faire conna\u00eetre ? Posez-vous ces questions pour mieux d\u00e9terminer vos objectifs.<\/li><li>Identifiez votre march\u00e9 cible - Votre march\u00e9 cible d\u00e9termine le type d'influenceurs que vous utiliserez pour promouvoir votre site d'adh\u00e9sion. Quel sens cela a-t-il d'avoir un site d'adh\u00e9sion pour les nouvelles mamans, mais d'utiliser des influenceurs avec un public beaucoup plus \u00e2g\u00e9 ? <\/li><li>D\u00e9cidez comment vous allez r\u00e9mun\u00e9rer vos influenceurs - Ensuite, d\u00e9terminez comment vous allez r\u00e9mun\u00e9rer vos influenceurs - ils doivent aussi gagner leur vie En fonction de la personne avec laquelle vous travaillez, certains influenceurs sont pr\u00eats \u00e0 accepter des produits ou des services gratuits ou \u00e0 prix r\u00e9duit en \u00e9change d'une promotion ; cependant, d'autres influenceurs peuvent demander une compensation mon\u00e9taire. C'est \u00e0 vous de d\u00e9cider ce que vous pouvez supporter, car cela vous aidera \u00e0 d\u00e9terminer les influenceurs avec lesquels vous pouvez travailler.<\/li><\/ol>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Les qualit\u00e9s d'un excellent influenceur<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les strat\u00e9gies de marketing bas\u00e9es sur l'influence ne doivent pas toujours impliquer l'approbation de c\u00e9l\u00e9brit\u00e9s. Voici quatre signes \u00e0 rechercher chez un bon influenceur.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>La constance \u2013 Une personne solide et fiable qui fait preuve de constance est toujours un excellent atout. Mieux vaut \u00e9viter de faire appel \u00e0 un influenceur qui n'est jamais pr\u00e9sent sur les r\u00e9seaux sociaux !<\/li><li>Une relation de confiance bien \u00e9tablie \u2013 L'audience de votre influenceur lui fait-elle confiance et entretient-elle de bonnes relations avec lui ? Parfois, un grand nombre d'abonn\u00e9s ne rime pas forc\u00e9ment avec fiabilit\u00e9.<\/li><li>Contenu sponsoris\u00e9 ou non - Si vous remarquez que l'influenceur ne publie que du contenu sponsoris\u00e9 et jamais rien d'authentique qui ne soit que de lui, fuyez !<\/li><li>Valeurs \u2013 Les valeurs de l'influenceur correspondent-elles aux v\u00f4tres et \u00e0 celles de votre entreprise ?<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Comment trouver des influenceurs ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trouver les bonnes personnes pour promouvoir votre activit\u00e9 d'abonnement en ligne demande un peu d'efforts, mais ce n'est pas forc\u00e9ment compliqu\u00e9 ! Voici quelques conseils pour trouver les partenaires id\u00e9aux avec lesquels collaborer.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Faites des recherches \u2013 C\u2019est la premi\u00e8re \u00e9tape, et la plus importante ! Maintenant que vous connaissez votre march\u00e9 cible et ce que vous souhaitez promouvoir exactement, recherchez des influenceurs qui s\u2019inscrivent dans ce cr\u00e9neau. Vous pouvez commencer par vous renseigner aupr\u00e8s de votre entourage pour voir s\u2019ils connaissent ou suivent quelqu\u2019un dans ce domaine. Une autre m\u00e9thode consiste \u00e0 vous rendre sur les r\u00e9seaux sociaux et \u00e0 rechercher des hashtags en rapport avec le secteur d\u2019activit\u00e9 de votre site d\u2019adh\u00e9sion. En pr\u00eatant attention \u00e0 l\u2019engagement et au nombre d\u2019abonn\u00e9s, vous pourrez facilement s\u00e9lectionner les personnes avec lesquelles vous devriez entrer en contact.<\/li><li>Sachez comment communiquer : la plupart des influenceurs indiquent leur adresse e-mail professionnelle dans leur biographie, notamment sur Twitter et Instagram. Veillez \u00e0 respecter leur fa\u00e7on de travailler et contactez-les selon la m\u00e9thode qu\u2019ils pr\u00e9f\u00e8rent. Si vous ignorez leurs pr\u00e9f\u00e9rences et leur envoyez un message priv\u00e9, soit ils ne verront jamais votre message (car les influenceurs re\u00e7oivent une TONNE de messages en permanence), soit ils l\u2019ignoreront, car ce n\u2019est pas ainsi qu\u2019ils pr\u00e9f\u00e8rent travailler.<\/li><li> R\u00e9digez une proposition irr\u00e9prochable \u2013 Une fois que vous avez s\u00e9lectionn\u00e9 les influenceurs avec lesquels vous souhaitez travailler, il est temps de r\u00e9diger une proposition qui les incitera \u00e0 saisir cette opportunit\u00e9 de collaborer avec vous. Votre argumentaire doit \u00eatre personnel, sinc\u00e8re et aller droit au but. Vous devez susciter l\u2019int\u00e9r\u00eat de la personne ou de l\u2019entreprise afin qu\u2019elle croie en votre activit\u00e9 et en ce que vous faites, et qu\u2019elle soit ainsi dispos\u00e9e \u00e0 travailler avec vous.<\/li><li>Communiquer en permanence - Ils ont dit oui, c'est formidable ! Cependant, cela signifie que votre communication avec l'influenceur doit \u00eatre encore plus fr\u00e9quente. Veillez \u00e0 ce que tout le monde sache clairement ce qui doit \u00eatre promu, quels sont les objectifs et ce dont tout le monde a besoin pour que cette campagne de marketing soit un succ\u00e8s.<\/li><\/ul>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Que dois-je faire une fois la campagne termin\u00e9e ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La fa\u00e7on dont vous g\u00e9rez les choses apr\u00e8s la campagne est tout aussi importante que la fa\u00e7on dont vous commencez. Vos actions apr\u00e8s la campagne peuvent d\u00e9terminer si vous aurez l'occasion de travailler \u00e0 nouveau avec ces personnes.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Remerciez-les - La premi\u00e8re chose \u00e0 faire est de remercier l'influenceur d'avoir particip\u00e9 \u00e0 votre campagne. Quel que soit le r\u00e9sultat de cette campagne, il vous a tout de m\u00eame rendu service. Reconnaissez son travail et remerciez-le.<\/li><li>Analysez vos objectifs \u2013 Vous vous souvenez des objectifs que vous vous \u00e9tiez fix\u00e9s pr\u00e9c\u00e9demment ? Le moment est venu de les r\u00e9examiner et de voir si vous les avez atteints. Si c\u2019est le cas, c\u2019est parfait : vous savez ce qu\u2019il vous reste \u00e0 faire. Sinon, ce n\u2019est pas grave : tirez les le\u00e7ons de votre exp\u00e9rience et utilisez-les pour progresser la prochaine fois, ou ayez le courage d\u2019essayer quelque chose de nouveau.<\/li><li>Suivez les ventes et le trafic \u2013 Si vous ne l\u2019avez pas encore fait, pensez \u00e0 revenir en arri\u00e8re pour v\u00e9rifier le volume de trafic g\u00e9n\u00e9r\u00e9 par votre influenceur sur votre site web. V\u00e9rifiez \u00e9galement le nombre de ventes r\u00e9alis\u00e9es. Vous pouvez suivre ces donn\u00e9es \u00e0 l\u2019aide de votre logiciel d\u2019analyse, mais aussi gr\u00e2ce au code promotionnel unique que vous avez fourni \u00e0 votre influenceur pour qu\u2019il le partage avec son public.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous \u00eates une entreprise en ligne, vous savez \u00e0 quel point les influenceurs peuvent \u00eatre importants pour votre entreprise. Cependant, si vous ne pr\u00e9parez pas le terrain et ne recherchez pas r\u00e9ellement des influenceurs authentiques et efficaces, votre strat\u00e9gie de marketing ne sera pas couronn\u00e9e de succ\u00e8s. Nous esp\u00e9rons que ces conseils vous aideront \u00e0 mettre en place une strat\u00e9gie de marketing d'influence efficace pour votre entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Avez-vous d\u00e9j\u00e0 travaill\u00e9 avec des influenceurs ? Racontez-nous votre exp\u00e9rience dans les commentaires !<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez aim\u00e9 cet article, suivez-nous sur&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/memberpress\" target=\"_blank\">Facebook<\/a>&nbsp;pour plus de contenu. Vous pouvez \u00e9galement trouver MemberPress sur&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\">Twitter<\/a>&nbsp;et&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\">Instagram<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Growing a membership business can take a lot of work, especially in the marketing department. Promotion, especially for a newer online business, can be a challenge. But, luckily there are businesses and individuals out there on the internet that can help your business reach even larger audiences. In this post, we are going to show [&hellip;]<\/p>\n","protected":false},"author":20788,"featured_media":21514,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,94],"tags":[659,462],"class_list":["post-21340","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-marketing","tag-influencer-marketing","tag-membership-business","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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