The creator economy is maturing. We\u2019re seeing a massive shift away from chasing huge, passive audiences. The new focus? Building smaller, highly-engaged niche communities.<\/p>\n\n\n\n

Success is no longer just about personality; it\u2019s about demonstrating real, verifiable expertise.<\/p>\n\n\n\n

This is where the power of platform independence<\/strong> becomes critical. We\u2019ve seen countless creators realize the danger of building their entire business on a social platform they don\u2019t control. The smart move is to own your audience directly, and a membership site is the single best way to do it.<\/p>\n\n\n\n

Of course, we have to talk about AI. But it\u2019s not about replacing creators, I see it as a powerful assistant.<\/p>\n\n\n\n

Creators are using AI to augment their creativity, streamline their work, and deliver more<\/em> value to their members. In fact, nearly nine out of ten organizations are already regularly using AI<\/a>, and the creator world is no exception.<\/p>\n\n\n\n

Ultimately, it all comes down to authentic connection. The data proves it: community-driven memberships can see retention rates as high as 85-92%<\/a>, crushing the 60-70% rate for content-only platforms.<\/p>\n\n\n\n

This entire shift is happening inside the booming subscription economy, a market that\u2019s projected to swell from $487 billion in 2024 to over $2,129.92 billion by 2034<\/a>.<\/p>\n\n\n\n

We know a thing or two about this at MemberPress. I\u2019ve watched our customers build incredible businesses by embracing these very trends. In fact, I\u2019m thrilled to announce that MemberPress customers have now earned over $2 billion in revenue!<\/strong><\/p>\n\n\n\n

We built this platform to make it easy for entrepreneurs like you to turn your expertise into a thriving business. But I want you to be just as confident as we are.<\/p>\n\n\n\n

That\u2019s why I\u2019ve compiled the latest statistics for the three most popular membership models:<\/p>\n\n\n\n

\n
Learning Management Systems (LMSs)<\/strong><\/li>\n\n\n\n
Association Memberships<\/strong><\/li>\n\n\n\n
Subscription Sites<\/strong><\/li>\n<\/ul>\n\n\n\n
These insights will help you focus your marketing strategy and show you exactly where our industry is headed.<\/p>\n\n\n\n
<\/span>LMS Statistics<\/span><\/h2>\n\n\n\n
Online courses are a great way to add value and more offerings to your business. <\/p>\n\n\n\n
That\u2019s why more and more businesses are using learning management systems (LMS<\/a>) to build online educational sites or add learning components to their membership sites. <\/p>\n\n\n\n
MemberPress Courses<\/a> is an LMS built right into MemberPress<\/a> that allows you to do just that \u2013 fast and easy.<\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATCH >>> MemberPRESS Courses Feature OVERVIEW<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\nLet\u2019s start by looking at the market for LMS platforms.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The global LMS market is projected to skyrocket from $27.09 billion in 2025 to $82.00 billion by 2032<\/strong>, that\u2019s a compound annual growth rate (CAGR) of 17.1%. (<a href=\"https:\/\/www.fortunebusinessinsights.com\/press-release\/learning-management-system-market-9261#:~:text=The%20global%C2%A0Learning%20Management%20System%20(LMS)%20Market%20%C2%A0size%20was%20valued%20at%20USD%2023.35%20billion%20in%202024.%20The%20market%20is%20projected%20to%20grow%20from%20USD%2027.09%20billion%20in%202025%20to%20USD%2082.00%20billion%20by%202032%2C%20exhibiting%20a%20CAGR%20of%2017.1%25%20during%20the%20forecast%20period.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Fortune Business Insights<\/a>) <\/li>\n\n\n\n<li>North America dominated the global LMS market in 2024, holding the largest share at 42.57%<\/strong>. (<a href=\"https:\/\/www.fortunebusinessinsights.com\/industry-reports\/learning-management-system-market-101376#:~:text=North%20America%20dominated%20the%20global%20learning%20management%20system%20market%20with%20a%20share%20of%2042.57%25%20in%202024.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Fortune Business Insights<\/a>) <\/li>\n\n\n\n<li>The Asia-Pacific<\/strong> region is projected to have the highest Compound Annual Growth Rate (CAGR) through 2030. This explosive growth is being driven by massive government investments in digital education and a huge, mobile-first population rapidly adopting e-learning. (<a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/learning-management-systems-market\" target=\"_blank\" rel=\"noreferrer noopener\">Grand View Research<\/a>) <\/li>\n\n\n\n<li>These markets use LMS systems the most due to the high adoption rate of technology and the availability of internet infrastructure. (<a href=\"https:\/\/straitsresearch.com\/report\/lms-market\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Straits Research<\/a>) <\/li>\n\n\n\n<li>88% of organizations <\/strong>cite a poor user experience (UX) as the main reason for switching their learning tools. (<a href=\"https:\/\/www.atrixware.com\/blog\/wp\/over-100-lms-statistics-for-2025\/#:~:text=88%25%20cite%20poor%20UX%20as%20the%20main%20reason%20for%20switching%20learning%20tools.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Atrixware<\/a>)<\/li>\n<\/ul>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_047adea36809f9e66d332097d1b1d66b\" href=\"https:\/\/memberpress.com\/blog\/how-to-structure-an-online-course\/\" class=\"button button-orange center\">READ How To Structure Your Online Course for Maximum Engagement<\/a>\n<\/div>\n\n\n\n\n<ul class=\"wp-block-list\">\n<li>The industries using LMS platforms can be broken down as follows:\n<ul class=\"wp-block-list\">\n<li>Education:<\/strong> 21%<\/li>\n\n\n\n<li>Technology:<\/strong> 12%<\/li>\n\n\n\n<li>Manufacturing:<\/strong> 9%<\/li>\n\n\n\n<li>Healthcare:<\/strong> 7%<\/li>\n\n\n\n<li>Consulting:<\/strong> 7%<\/li>\n\n\n\n<li>Software Development:<\/strong> 4%<\/li>\n\n\n\n<li>Non-Profits:<\/strong> 3%<\/li>\n\n\n\n<li>Real Estate:<\/strong> 3% (<a href=\"https:\/\/nikolaroza.com\/learning-management-system-statistics-facts-trends\/#:~:text=The%20education%20sector%20leads%20LMS%20usage,3%25%20LMS%20usage.%C2%A0(Source)\" title=\"\">eLearningStats<\/a>) <\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>90% of corporations<\/strong> now use e-learning as part of their employee training. This is a massive number shows that digital learning has become a standard, essential business practice. (<a href=\"https:\/\/saufter.io\/elearning-statistics\/#:~:text=e%2Dlearning%20industry.-,90%25,corporations%20now%20use%20e%2Dlearning%20compared%20to%20just%204%25%20in%201995.,-In%202017%2C%20the\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Saufter AI)<\/a> <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-video\"><iframe title=\"How to Create + Sell Online Courses on WordPress in 2024 (MemberPress Courses)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WOedEnUBozw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATCH >> HOW TO CREATE A COURSE IN MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Today, over 87% of organizations use a cloud-based LMS<\/strong>, leaving only 13% of the market to traditional, on-premise systems. (<a href=\"https:\/\/www.ispringsolutions.com\/blog\/best-cloud-based-lms#:~:text=Over%2087%25%20of%20users%20had%20already%20made%20the%20switch%20to%20cloud%2Dbased%20LMS%2C%20leaving%20on%2Dpremise%20systems%20with%20only%2013%25%20of%20the%20market.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">iSpring Solutions<\/a>) <\/li>\n\n\n\n<li>81% of U.S. college students use a laptop<\/strong> for their coursework, and at the same time, a significant 56% report completing academic work on their smartphones<\/strong>. (<a href=\"https:\/\/market.biz\/e-learning-statistics\/#:~:text=In%20terms%20of%20device%20usage%2C%20a%20significant%2056%25%20of%20U.S.%20college%20students%20complete%20academic%20work%20on%20their%20smartphones%2C%20while%2081%25%20use%20laptops%20for%20their%20coursework.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Market.biz<\/a>, <a href=\"https:\/\/research.com\/education\/online-education-statistics#:~:text=In%20a%20survey%2C%20it%20was%20found%20that%2056%25%20of%20American%20college%20students%20used%20their%20smartphones%20to%20complete%20academic%20work.%20Meanwhile%2C%2081%25%20of%20students%20used%20their%20laptops%20for%20college%20coursework%20(Robert%2C%202021).\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Research.com<\/a>)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For most small to medium-sized businesses, a proper LMS implementation typically ranges from $5,000 to $25,000<\/strong>. For larger companies or those needing a custom-built platform, those costs can easily start at $50,000<\/strong> and go much, much higher. (<a href=\"https:\/\/softwarefinder.com\/resources\/lms-pricing#:~:text=For%20small%20to%20medium%2Dsized%20businesses%2C%20the%20average%20implementation%20cost%20for%20LMS%20systems%20typically%20ranges%20from%20%245%2C000%20to%20%2425%2C000\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Software Finder<\/a>) <\/li>\n\n\n\n<li>A 6\u20138 week<\/strong> timeline is common for small deployments<\/strong>. For enterprise-scale rollouts<\/strong> that involve complex integrations and data migration, a 4\u20136 month<\/strong> timeframe is more realistic. (<a href=\"https:\/\/whatfix.com\/blog\/lms-implementation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Whatfix<\/a>)<\/li>\n<\/ul>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_776f86e93f2d6c602bb322d22b64db23\" href=\"https:\/\/memberpress.com\/blog\/free-online-course-launch-checklist\/\" class=\"button button-orange center\">READ Free Online Course Launch Checklist<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-background has-link-color wp-elements-28af104e69c0ed49b2c326f07d2ae535\" id=\"aioseo-association-memberships\" style=\"color:#ffffff;background-color:#01569a\"><\/span>Association Memberships Site Statistics<\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"480\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Craft-Industry-Alliance-homepage-1024x480.png\" alt=\"Craft Industry Alliance homepage\" class=\"wp-image-52707\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Craft-Industry-Alliance-homepage-1024x480.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Craft-Industry-Alliance-homepage-300x141.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Craft-Industry-Alliance-homepage-768x360.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Craft-Industry-Alliance-homepage-363x170.png 363w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Craft-Industry-Alliance-homepage-840x394.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Craft-Industry-Alliance-homepage-1216x570.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Craft-Industry-Alliance-homepage-700x328.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Craft-Industry-Alliance-homepage-156x73.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Craft-Industry-Alliance-homepage-1080x506.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Craft-Industry-Alliance-homepage.png 1323w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\nAssociation memberships are typically smaller organizations that serve the interests of a profession or trade. <\/p>\n\n\n\nAssociations are also related to charity and philanthropic works.\u00a0<\/p>\n\n\n\nThese bodies often recruit and support individual member organizations (IMO), trade groups, or a combination of the two.\u00a0<\/p>\n\n\n\nAssociations are built to develop and share knowledge and best practices, and to help their members\u2019 networks. They also support members and advocate for their interests.<\/p>\n\n\n\nAssociation membership organizations don\u2019t cater to general consumers. The needs of members are unique, and each association may have its own specific culture based on the industry it\u2019s in.\u00a0<\/p>\n\n\n\nLet\u2019s look at some helpful membership site statistics that will improve marketing for an association and boost recruitment.\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cWhy do people join associations?\u201d The latest 2025 data gives us a very clear answer. We\u2019ve found that the top reasons are all about tangible career advancement. According to a recent report, members said their primary motivations were:\n<ul class=\"wp-block-list\">\n<li>54%<\/strong> joined to expand their professional network.<\/strong><\/li>\n\n\n\n<li>53%<\/strong> joined to stay up to date with the latest trends\/events in their industry.<\/strong><\/li>\n\n\n\n<li>49%<\/strong> said it benefits their career development.<\/strong> (<a href=\"https:\/\/associationsnow.com\/2025\/04\/report-members-look-to-associations-for-career-support\/#:~:text=The%20top%20reasons%20for%20joining%20an%20association%2C%20according%20to%20the%20survey%2C%20are%20%E2%80%9Cto%20expand%20my%20professional%20network%E2%80%9D%20(54%20percent)%2C%20%E2%80%9Cto%20stay%20up%20to%20date%20with%20the%20latest%20trends\/events%20in%20my%20industry%E2%80%9D%20(53%20percent)%2C%20and%20%E2%80%9Cbenefits%20my%20career%20development%E2%80%9D%20(49%20percent).\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Associations Now<\/a>) <\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>When we look at the average <a href=\"https:\/\/memberpress.com\/blog\/membership-site-retention\/\" title=\"\">member retention<\/a> rates, trade associations<\/strong> (those that recruit companies) have the highest at 90%<\/strong>. But combination associations<\/strong> (those that recruit both individuals and companies) are right behind them with an 83% retention rate<\/strong>. Associations that only<\/em> recruit individuals have a slightly lower average retention of 81%<\/strong>. (<a href=\"https:\/\/www.remembers.com\/blog\/how-to-increase-membership-renewal\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Billhighway \/ MGI<\/a>) <\/li>\n\n\n\n<li>The largest generational group in associations is the Baby Boomer generation (27%<\/strong>). Millennials<\/strong> form the next highest group at25%<\/strong> while Generation <\/strong>Z <\/strong>typically constitutes 11%<\/strong>. (<a href=\"https:\/\/associationsnow.com\/2025\/06\/report-associations-anxious-to-preserve-membership-growth\/#:~:text=Associations%20have%20generally,attract%20younger%20members.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Associations Now<\/a>) <\/li>\n\n\n\n<li>When we look at the overall recruitment channels that garner the most new members, the data has shifted. According to the 2025 Membership Performance Benchmark Report, events and meetings<\/strong> are now the top-performing strategy, cited by 52%<\/strong> of organizations, followed by member referrals<\/strong> (word of mouth) and <a href=\"https:\/\/memberpress.com\/go\/activecampaign\" title=\"activecampaign\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">email marketing<\/a><\/strong>. (<a href=\"https:\/\/blog.propellocloud.com\/membership-acquisition\" target=\"_blank\" rel=\"noreferrer noopener\">Propello<\/a>) <\/li>\n\n\n\n<li>Within digital recruitment channels, 53% of all web traffic comes from organic search (SEO)<\/strong>, while paid search (PPC) accounts for 27%. In fact, SEO converts at a rate of 2.4%<\/strong>, which is nearly double the conversion rate of 1.3% for paid search ads. (<a href=\"https:\/\/sagapixel.com\/ppc\/seo-vs-ppc-statistics\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Sagapixel<\/a>) <\/li>\n\n\n\n<li>What are the most used <a href=\"https:\/\/memberpress.com\/blog\/build-community-on-your-membership-site-with-a-facebook-group\/\" target=\"_blank\" rel=\"noopener\" title=\"How to Build Community & Boost Engagement with Facebook Groups for Business\">social media platforms<\/a> for associations? LinkedIn<\/strong> is now the #1 choice for paid advertising<\/em>, with 41%<\/strong> of associations using it. This is followed by search engines (36%)<\/strong> and Facebook (35%)<\/strong>. (<a href=\"https:\/\/www.memberjungle.com\/blog\/the-5-lessons-we-learnt-from-the-2025-membership-marketing-benchmarking-report#:~:text=For%20instance%2C%20the,34%25%20of%20associations\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">MemberJungle<\/a>) <\/li>\n\n\n\n<li>For B2B or trade associations<\/strong>, LinkedIn<\/strong> is now the critical platform. It\u2019s the clear winner for reaching high-value, professional audiences, and it\u2019s where we\u2019re seeing the highest quality<\/em> of leads, even if the cost is higher. (<a href=\"https:\/\/victoriousdigital.in\/linkedin-vs-facebook-which-platform-is-better-for-you-in-2025\/#:~:text=suit%20varying%20goals.-,LinkedIn%20Ads%3A,of%20a%20recruiter%2C%20consultant%2C%20or%20a%20company%20that%20offers%20professional%20services.,-Facebook%20Ads%3A\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Victorious Digital<\/a>) <\/li>\n\n\n\n<li>For B2C or individual-focused associations<\/strong>, the Meta platforms (Facebook and Instagram)<\/strong> are still the most powerful engines. For nonprofits (a close cousin to associations), 2025 data shows Meta\u2019s ads have a dramatically better Return on Ad Spend ($0.48)<\/strong> compared to platforms like TikTok ($0.03). This makes Facebook a highly efficient tool for mass-market recruitment. (<a href=\"https:\/\/www.nptechforgood.com\/101-best-practices\/social-media-statistics-for-nonprofits\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nonprofit Tech for Good<\/a>) <\/li>\n\n\n\n<li>Offering <a href=\"https:\/\/memberpress.com\/docs\/how-users-renew-subscriptions\/\" title=\"\">automatic annual renewal<\/a> via credit card is a key driver for retention. Organizations that implement <a href=\"https:\/\/memberpress.com\/blog\/the-basics-of-conversion-worthy-membership-renewal-reminders\/\" title=\"\">automated renewal processes<\/a> see an immediate 10-15% improvement in member retention<\/strong>. This single feature directly solves one of the biggest reasons for churn: the 13%<\/strong> of members who lapse simply because they forgot to renew. (<a href=\"https:\/\/www.associationsonline.com\/growing-your-membership\/the-membership-renewal-problem-nobody-talks-about\/#:~:text=The%20impact%20on%20renewal%20rates%20surprises%20most%20associations.%20Organizations%20implementing%20automated%20renewal%20processes%20see%2010%2D15%25%20improvements%20in%20retention%2C%20not%20because%20members%20suddenly%20value%20membership%20more%2C%20but%20because%20convenience%20no%20longer%20blocks%20intent.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Associations Management Online<\/a>,<a href=\"https:\/\/www.yourmembership.com\/blog\/best-practices-for-auto-renewal-to-increase-renewal-rates\/#:~:text=The%20truth%20is%20that%20members%20need%20a%20reminder%20that%20it%E2%80%99s%20time%20to%20renew%20their%20membership.%20In%20fact%2C%20the%20Momentive%20Software%20Member%20Loyalty%20Study%20found%20that%2013%20percent%20of%20lapsed%20members%20simply%20forgot%20to%20renew.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">YourMembership<\/a>) <\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/blog\/clubsuite-communities\/\" title=\"\">Building a dedicated online community<\/a> is one of the most powerful deliberate engagement strategies. Organizations with an active community see 40-60% higher retention<\/strong>, and members who join that community are 70% more likely to renew<\/strong> after their first year. (<a href=\"https:\/\/www.wp-tonic.com\/best-member-retention-strategies-for-2025\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">WP-Tonic<\/a>) <\/li>\n\n\n\n<li>The \u201cquality matters over quantity\u201d approach is a key trend, with 45% of membership organizations planning to personalize events and community activities<\/strong> in 2026. This includes designing calendars and seminars around specific member interests to drive higher engagement. (<a href=\"https:\/\/blog.propellocloud.com\/membership-trends#:~:text=45%25%20will%20personalise%20events%20and%20community%20activity.%20Designing%20calendars%2C%20seminars%2C%20and%20groups%20around%20specific%20member%20interests.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Propello<\/a>) <\/li>\n\n\n\n<li>The most common reason for members not renewing is a \u201clack of perceived value.\u201d<\/strong> Furthermore, 63% of missed member sign-ups<\/strong> are attributed to a \u201clack of understanding the value of membership.\u201d (<a href=\"https:\/\/www.memberjungle.com\/blog\/the-5-lessons-we-learnt-from-the-2025-membership-marketing-benchmarking-report#:~:text=Essentially%2C%20association%E2%80%99s%20memberships%20have%20value%2C%20if%20they%20didn%E2%80%99t%20renewal%20rates%20would%20be%20much%20lower%20than%2084%25%2C%20the%20issue%20is%20that%20they%20are%20struggling%20to%20effectively%20communicate%20that%20value%20and%20that%E2%80%99s%20why%2063%25%20of%20missed%20member%20sign%20ups%20are%20chalked%20up%20to%20%E2%80%9Ca%20lack%20of%20understanding%20the%20value%20of%20membership%E2%80%9D.%C2%A0\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">MemberJungle<\/a>)<\/li>\n<\/ul>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_32e3fcde8b5f99056fc859ff4245cb83\" href=\"https:\/\/memberpress.com\/blog\/how-to-create-a-business-directory-in-your-membership-site\/\" class=\"button button-orange center\">Add Instant Value with MemberPress ClubDirectory\u2122 <\/a>\n<\/div>\n\n\n\n\n<ul class=\"wp-block-list\">\n<li>When the value of a membership is clearly communicated, the impact is massive. In value proposition messaging tests, explaining the value of membership clearly can impact member response rates by 200 percent or more<\/strong>. (<a href=\"https:\/\/www.marketinggeneral.com\/knowledge-bank\/tipster\/how-to-strengthen-your-association-s-value-proposition\/#:~:text=With%20a%20research,percent%20or%20more!\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Marketing General Incorporated<\/a>) <\/li>\n\n\n\n<li>A vague value proposition is a major blocker to membership growth. A clear value proposition, on the other hand, is a direct driver of new acquisitions, with data showing it can increase conversion rates by 38\u201364%<\/strong>. (<a href=\"https:\/\/blog.propellocloud.com\/member-value-proposition#:~:text=A%20strong%20Member%20Value%20Proposition%20(MVP)%20is%20essential%20for%20boosting%20member%20acquisition%2C%20retention%2C%20and%20engagement.%20A%20clear%20value%20proposition%20can%20increase%20conversion%20rates%20by%2038%E2%80%9364%25%2C%20making%20it%20a%20direct%20driver%20of%20growth.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Propello<\/a>) <\/li>\n\n\n\n<li>Paid digital advertising, including boosted social media posts and search engine ads, is a core strategy for member recruitment. A full 73% of associations<\/strong> now use some form of paid online marketing. (<a href=\"https:\/\/www.memberjungle.com\/blog\/the-5-lessons-we-learnt-from-the-2025-membership-marketing-benchmarking-report#:~:text=Paid%20digital%20advertising%20is%20becoming%20increasingly%20popular%2C%20with%2073%25%20of%20organisations%20now%20utilising%20some%20form%20of%20paid%20online%20marketing%2C\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">MemberJungle<\/a>) <\/li>\n\n\n\n<li>41% of organizations plan to increase their partnerships and affinity programs<\/strong> to aid retention. Furthermore, 69% see tiered benefits<\/strong> as an important retention strategy, and 46% are exploring conditional rewards<\/strong> to incentivize renewals. (<a href=\"https:\/\/blog.propellocloud.com\/membership-trends\" target=\"_blank\" rel=\"noreferrer noopener\">Propello<\/a>) <\/li>\n\n\n\n<li>Membership growth has moderated slightly but remains positive. In the past year, 45% of associations reported an increase in membership<\/strong>, compared to 47% the previous year. (<a href=\"https:\/\/www.marketinggeneral.com\/knowledge-bank\/tipster\/the-2025-membership-marketing-benchmarking-report-is-here\/#:~:text=Sustained%20Membership%20Growth,the%202023%20report.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Marketing General Incorporated<\/a>) <\/li>\n\n\n\n<li>In the past year, nearly 60% of associations reported<a href=\"https:\/\/memberpress.com\/blog\/membership-engagement\/\" title=\"\"> better member engagement<\/a><\/strong> than the previous year, showing a strong positive trend. (<a href=\"https:\/\/www.growthzone.com\/news\/groundbreaking-2024-association-survey-reveals-critical-insights-for-the-industry\/#:~:text=Positive%20member%20engagement%20emerged%20as%20another%20central%20theme%20of%20the%20survey%20results%2C%20with%20nearly%2060%25%20of%20associations%20reporting%20better%20member%20engagement%20for%20year%2Dend%202023%20vs%202022.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">GrowthZone<\/a>)<\/li>\n<\/ul>\n\n\n\n<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-background has-link-color wp-elements-b0dc07ae009b75fbb5a56ad0db9edc4b\" id=\"aioseo-subscription-memberships\" style=\"color:#ffffff;background-color:#01569a\"><\/span>Subscription Membership Site Statistics<\/span><\/h2>\n\n\n\nSubscription-based businesses are growing in number. It\u2019s the primary way that businesses and individuals can make a recurring income online.\u00a0<\/p>\n\n\n\nLet\u2019s jump right in and look at some important subscription model statistics. They\u2019ll provide the most relevant insights you need to understand why the subscription economy is going to become the norm in the future.\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The subscription economy is expanding at a breakneck pace. The global market was valued at $487.0 billion in 2024<\/strong> and is projected to swell to over $2,129.92 billion by 2034<\/strong>, growing at a compound annual growth rate of 15.9%. (<a href=\"https:\/\/market.us\/report\/subscription-economy-market\/#:~:text=The%20Global%20Subscription%20Economy%20Market%20size%20is%20expected%20to%20be%20worth%20around%20USD%202%2C129.92%20Billion%20By%202034%2C%20from%20USD%20487.0%20billion%20in%202024%2C%20growing%20at%20a%20CAGR%20of%2015.9%25%20during%20the%20forecast%20period%20from%202025%20to%202034.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Market.us<\/a>) <\/li>\n\n\n\n<li>The subscription model isn\u2019t just growing; it\u2019s actively outperforming the wider market. Over the last two years, companies in the Subscription Economy Index experienced revenue growth 11% faster than the S&P 500<\/strong>. (<a href=\"https:\/\/www.zuora.com\/press-release\/zuora-subscription-economy-index-2025\/#:~:text=REDWOOD%20CITY%2C%20Calif,S%26P%20500).\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Zuora<\/a>) <\/li>\n\n\n\n<li>Subscription adoption is now the default for American consumers. As of 2025, a staggering 88% of U.S. households<\/strong> have at least one video streaming subscription, with 53% of those households<\/strong> paying for four or more services. (<a href=\"https:\/\/www.cloudwards.net\/streaming-services-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cloudwards<\/a>) <\/li>\n\n\n\n<li>The direct-to-consumer model, which is the foundation for subscriptions, has been overwhelmingly adopted by major industries. For example, a full 77% of apparel and accessory companies now sell directly to consumers<\/strong>, using this model to own the customer relationship. (<a href=\"https:\/\/thehubcontent.com\/news\/dtc-stats-2025\/#:~:text=7.%20About%2077%25%20of%20apparel%20and%20accessory%20companies%20now%20sell%20directly%20to%20consumers%20(DTC)%2C%20reflecting%20a%20major%20shift%20toward%20owning%20customer%20relationships%20and%20maximizing%20margins.%20(Source)\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">TheHubContent<\/a>) <\/li>\n\n\n\n<li>Millennials and bridge millennials are the most likely to use <a href=\"https:\/\/memberpress.com\/blog\/brick-and-mortar-business-online\/\" title=\"\">retail<\/a> subscriptions, with 39% of millennials<\/strong> and 38% of bridge millennials<\/strong> relying on them for their everyday shopping needs. (<a href=\"https:\/\/www.pymnts.com\/news\/retail\/2024\/nearly-40percent-of-millennials-rely-on-retail-subscriptions-for-shopping\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">PYMNTS.com<\/a>)<\/li>\n<\/ul>\n\n\n\n<div id=\"ad-53647\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/fr\/ads\/post-membership-site-ideas\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/25-membership-site-ideas-AdSanity.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"Killer membership site ideas\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/25-membership-site-ideas-AdSanity.jpg 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/25-membership-site-ideas-AdSanity-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/25-membership-site-ideas-AdSanity-408x170.jpg 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/25-membership-site-ideas-AdSanity-700x292.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/25-membership-site-ideas-AdSanity-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<ul class=\"wp-block-list\">\n<li>Companies with 10 to 100 employees have a total annual SaaS spend ranging between $250,000 and $1 million<\/strong>. (<a href=\"https:\/\/www.demandsage.com\/saas-statistics\/#:~:text=Digging%20a%20bit%20deeper%2C%20a%20company%20with%2010%20to%20100%20employees%20has%20a%20total%20SaaS%20spend%20between%20%24250k%20to%20%241%20million%20spread%20over%2050%20to%2070%20apps.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">DemandSage<\/a>) <\/li>\n\n\n\n<li>The number of SaaS subscriptions a small business uses has climbed steadily. Companies with fewer than 100 employees now use about 40 SaaS apps<\/strong> on average. (<a href=\"https:\/\/cropink.com\/saas-statistics#:~:text=Companies%20with%20over%201%2C000%20employees%20used%20an%20average%20of%20177%20SaaS%20apps%2C%20whereas%20those%20with%20less%20than%20100%20employees%20used%20about%2040%20SaaS%20apps.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Cropink<\/a>) <\/li>\n\n\n\n<li>The belief that subscription models are key to growth is now proven fact. The B2B (Business-to-Business) segment<\/strong> alone, driven by SaaS and enterprise platforms, accounted for 55.2%<\/strong> of the entire subscription economy market in 2024, demonstrating that recurring revenue is the dominant strategy for modern business operations. (<a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/subscription-economy-market-report#:~:text=Business%20Model%20Insights,and%20data%20analytics.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Grand View Research<\/a>) <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For established subscription businesses, existing subscribers are the primary revenue engine, generating on average 76% of a company\u2019s annual recurring revenue (ARR)<\/strong>. (<a href=\"https:\/\/www.zuora.com\/resource\/how-much-revenue-is-driven-by-existing-subscribers\/#:~:text=Zuora%E2%80%99s%20%C2%AE%20Subscribed%20Institute,70%25%20and%2081%25.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Zuora<\/a>) <\/li>\n\n\n\n<li>A full 70% of business leaders<\/strong> now claim subscription business models are crucial to their future prospects. This optimism is pervasive, with 89% of businesses<\/strong> stating they are optimistic about recurring revenue growth for the year ahead. (<a href=\"https:\/\/www.digitalroute.com\/blog\/recurring-revenue-statistics\/#:~:text=70%25%20of%20business%20leaders%20claim%20subscription%20business%20models%20are%20crucial%20to%20their%20prospects%20in%20the%20future.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">DigitalRoute<\/a>, <a href=\"https:\/\/www.11fs.com\/article\/subscription-trends-to-watch-in-2025#:~:text=Despite%20global%20economic%20headwinds%2C%20rising%20prices%20and%20over%20half%20of%20consumers%20now%20precisely%20tracking%20their%20subscription%20spend%2C%2089%25%20of%20businesses%20are%20optimistic%20about%20recurring%20revenue%20growth%20for%20the%20year%20ahead.%20They%20predict%20changing%20customer%20demand%20is%20the%20top%20factor%20that%20will%20impact%20profitability.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">11:FS<\/a>) <\/li>\n\n\n\n<li>The primary driver for adopting a subscription model is the immense impact on business valuation. A subscription-based company\u2019s value can reach up to eight times<\/strong> that of a similar, transaction-based business with minimal recurring revenue. (<a href=\"https:\/\/integrabrokers.com\/why-subscription-model-businesses-sell-for-higher-valuations-in-2025\/#:~:text=Subscription%20businesses%20command%20significantly,provides%20to%20business%20operations.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Integra Brokers<\/a>) <\/li>\n\n\n\n<li>The focus on subscription models as a tool for retention has become a core business strategy. With subscriber acquisition rates dropping from 4.1% to 2.8%<\/strong>, retention has emerged as the cornerstone of subscription success<\/strong>. This is because emotionally connected subscribers have a 306% higher lifetime value<\/strong> than merely satisfied customers. (<a href=\"https:\/\/www.businesswire.com\/news\/home\/20250116598246\/en\/Retention-Emerges-as-Subscription-Industrys-Top-Trend-in-Recurlys-2025-Insights#:~:text=%2D%20The%20shift%20to%20retention%3A%20Acquisition%20rates%20dropped%20from%204.1%25%20in%202021%20to%202.8%25%2C%20signaling%20the%20continued%20shift%20toward%20profitable%20growth.%20Subscription%20businesses%20continue%20to%20focus%20on%20cost%20effective%20acquisition%20strategies%20while%20improving%20churn%20through%20subscriber%20engagement%20and%20loyalty.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Business Wire<\/a>, <a href=\"https:\/\/www.amraandelma.com\/e-commerce-subscription-model-statistics\/#:~:text=Customers%20who%20are%20emotionally%20connected%20to%20a%20brand%20have%20a%20306%25%20higher%20lifetime%20value%20than%20those%20who%20are%20simply%20satisfied%2C%20emphasizing%20the%20importance%20of%20building%20strong%20customer%20relationships%20in%20subscription%20models.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Amra & Elma<\/a>) <\/li>\n\n\n\n<li>The \u201ccord-cutting\u201d trend has accelerated far beyond older projections. As of 2025, traditional pay-TV had already declined to just 41% of U.S. internet households<\/strong>, meaning the majority of homes have already moved to streaming-based solutions. (<a href=\"https:\/\/www.advanced-television.com\/2025\/11\/05\/data-streaming-subscriptions-reach-91-of-us-internet-homes\/#:~:text=According%20to%20Parks%20Associates%20data%2C%2091%20per%20cent%20of%20US%20internet%20households%20subscribe%20to%20at%20least%20one%20streaming%20video%20service%2C%20while%20traditional%20pay%2DTV%20has%20declined%20to%2041%20per%20cent%20of%20households.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Advanced Television<\/a>) <\/li>\n\n\n\n<li>Music subscription services are booming, too. The number of paid music subscriptions in the U.S. reached a new record of 105.3 million<\/strong> in the first half of 2025. (<a href=\"https:\/\/www.musicbusinessworldwide.com\/us-streaming-subscriptions-hit-105-3m-in-h1-2025-but-recorded-music-revenue-was-up-by-less-than-1-yoy\/#:~:text=One%20positive%20stat%3A%20There%20were%20105.3%20million%20total%20paid%20premium%20music%20subscriptions%20in%20the%20period%2C%20up%206.3%20million%20YoY.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Music Business Worldwide<\/a>) <\/li>\n\n\n\n<li>The subscription billing management market, which includes billing vendors, was valued at $6.9 billion in 2022<\/strong> and is projected to reach $47.7 billion by 2032<\/strong>. This represents a compound annual growth rate (CAGR) of 21.7%<\/strong> over the next decade. (<a href=\"https:\/\/www.alliedmarketresearch.com\/press-release\/subscription-billing-management-market.html\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Allied Market Research<\/a>) <\/li>\n\n\n\n<li>For online memberships, a monthly churn rate of 5% or under<\/strong> is considered the \u201choly grail,\u201d or top-tier retention. A rate between 5-10% is common<\/strong> but shows clear room for improvement, while a churn rate of 10% or more is a strong signal that you need to address your member retention strategy. (<a href=\"https:\/\/www.membershipgeeks.com\/member-retention-churn\/#:~:text=A%20churn%20rate%20of%205,ultimately%20lower%20your%20churn%20rate.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Membership Geeks<\/a>)<\/li>\n<\/ul>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_cc961996ebfbd2866a16e9d5e46bf6db\" href=\"https:\/\/memberpress.com\/blog\/reducing-your-membership-sites-churn\/\" class=\"button button-orange center\">READ How to Reduce Member Churn<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-conclusion\"><\/span>Conclusion<\/span><\/h2>\n\n\n\nSo there you have it! We hope you\u2019ve gained useful insights into the state of the membership business model by looking at three different types of memberships.\u00a0<\/p>\n\n\n\nAs you can see, the subscription economy is strong and growing fast. <\/strong>Whether you plan on starting an online course or want to add a recurring revenue stream to your retail business, now\u2019s a great time to ride the wave.<\/p>\n\n\n\nFocus on creating a quality product <\/strong>that will make your members\u2019 lives more convenient, and you\u2019ll boost your bottom line year on year.<\/p>\n\n\n\nChoose robust tools and services from the start to help you set up and run your membership site with ease. <\/p>\n\n\n\nMemberPress is the world\u2019s #1 monetization, LMS, and membership plugin for WordPress<\/strong>. <\/p>\n\n\n\nBut don\u2019t take our word for it, <a href=\"https:\/\/www.g2.com\/products\/memberpress\/reviews\" target=\"_blank\" rel=\"noopener nofollow\" title=\"read what our customers have to say\">read our customer testimonials<\/a> for yourself, and discover just how easy it is to <a href=\"https:\/\/memberpress.com\/blog\/introducing-readylaunch\/\" target=\"_blank\" rel=\"noopener\" title=\"\">get up and running in one day<\/a>.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"cta character\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Get MemberPress Today!<\/h3>\n\t\t\t<div>Start getting paid for the content you create.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tGet MemberPress Now\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"arrow\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">See All Features<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\nIf you\u2019re interested in more business statistics, here\u2019s a helpful list of\u00a0<a href=\"https:\/\/wpforms.com\/digital-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">digital <\/a><\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"Looking for awesome membership site statistics? You\u2019re in luck! We\u2019ve combed the internet to find the latest insights on membership businesses and the subscription economy.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":78370,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"Use these statistics \r\nhttps:\/\/sellcoursesonline.com\/membership-site-statistics\r\nIf you have time (and it looks right), you can superimpose Blair's mug w\/the hat on the featured image. It should be in Canva (if not, don't worry about it).","footnotes":""},"categories":[404,94],"tags":[1556,70,708],"class_list":{"0":"post-21704","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-and-metrics","8":"category-marketing","9":"tag-converter","10":"tag-membership-site","11":"tag-statistics","12":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Gain insights into the state of the membership economy by looking at these membership site statistics and three different types of memberships.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Blair Williams\"\/>\n\t<meta name=\"keywords\" content=\"membership site,marketing,statistics,converter\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/fr\/blog\/useful-membership-site-statistics-you-should-know\/\" \/>\n\t<meta name=\"generator\" 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