{"id":21728,"date":"2024-02-01T09:00:00","date_gmt":"2024-02-01T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=21728"},"modified":"2026-09-25T12:39:42","modified_gmt":"2026-09-25T16:39:42","slug":"how-to-create-and-sell-knockout-fitness-programs-online","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-create-and-sell-knockout-fitness-programs-online\/","title":{"rendered":"Comment vendre des programmes de remise en forme en ligne avec WordPress (\u00e9tape par \u00e9tape)"},"content":{"rendered":"\n

Vous souhaitez transformer votre savoir-faire en mati\u00e8re d'entra\u00eenement en un programme pour lequel les gens paient chaque mois ? Voici comment cr\u00e9er, tarifer et vendre des programmes de fitness en ligne gr\u00e2ce \u00e0 WordPress, MemberPress et CoachKit\u2122.<\/em><\/p>

\n
CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\nToggle<\/span>
Les programmes de fitness en ligne constituent un mod\u00e8le \u00e9conomique qui a fait ses preuves<\/a><\/li>
Exemples de sites de fitness MemberPress<\/a>
Mon mouvement de pleine conscience<\/a><\/li><\/ul><\/li>
Pourquoi les programmes en ligne sont plus rentables que le trading en heures contre dollars<\/a><\/li>
Comment vendre des programmes de remise en forme en ligne avec WordPress<\/a>
Ce qu'il faut faire et ne pas faire pour vendre un programme d'entra\u00eenement en ligne<\/a><\/li><\/ul><\/li>
Votre prochaine \u00e9tape<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
Vous \u00eates un bon coach. Vos clients obtiennent des r\u00e9sultats. Mais vous \u00eates limit\u00e9 par le nombre d'heures que compte une journ\u00e9e, et chaque nouveau client signifie un cr\u00e9neau suppl\u00e9mentaire \u00e0 ins\u00e9rer dans un agenda d\u00e9j\u00e0 bien rempli.<\/p>\n\n\n\n
La vente en ligne de vos programmes change la donne. Une fois qu\u2019un programme est cr\u00e9\u00e9, vous pouvez le vendre \u00e0 10 personnes ou \u00e0 1 000, et la charge de travail reste \u00e0 peu pr\u00e8s la m\u00eame.<\/p>\n\n\n\n
Ce guide explique comment proc\u00e9der sur WordPress, la plateforme dont vous \u00eates propri\u00e9taire \u00e0 part enti\u00e8re, sans frais par programme ni commission mensuelle pr\u00e9lev\u00e9e par la plateforme. \u00c0 la fin, vous saurez exactement quels param\u00e8tres configurer et dans quel ordre.<\/p>\n\n\n\n
<\/span>Les programmes de fitness en ligne constituent un mod\u00e8le \u00e9conomique qui a fait ses preuves<\/span><\/h2>\n\n\n\n
Le march\u00e9 du fitness en ligne a connu une croissance rapide et continue de se d\u00e9velopper. Allied Market Research<\/a> pr\u00e9voit une croissance annuelle de 32.7%<\/strong> jusqu'en 2032. Les gens recherchent des s\u00e9ances d'entra\u00eenement qui s'adaptent \u00e0 leur travail, \u00e0 leurs enfants et \u00e0 leurs d\u00e9placements, et les programmes en ligne leur offrent justement cette flexibilit\u00e9.<\/p>\n\n\n\n
Mais la meilleure preuve, ce sont les entra\u00eeneurs qui le font d\u00e9j\u00e0. Les sites \u00e9num\u00e9r\u00e9s ci-dessous fonctionnent tous sur MemberPress<\/strong>.<\/p>\n\n\n\n
<\/span>Exemples de sites de fitness MemberPress<\/span><\/h2>\n\n\n\n<\/span>Mon mouvement de pleine conscience<\/a><\/span><\/h3>\n\n\n\n
Helen Faliveno, professeure de yoga, a mis en ligne ses cours gr\u00e2ce \u00e0 MemberPress, et elle cartonne ! Vous pouvez regarder sa vid\u00e9o ci-dessous pour trouver encore plus d'inspiration.<\/p>\n\n\n\n
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<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">D\u00e9couvrez comment cette professeure de yoga non technicienne a cr\u00e9\u00e9 une entreprise en ligne tr\u00e8s prosp\u00e8re avec memberpress.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Il y a aussi la version MemberPress de la <a href=\"https:\/\/basebodybabes.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Corps de base<\/a> site web...<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"492\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Base-Body-Babes-Homepage-1024x492.png\" alt=\"Page d'accueil de Base Body Babes\" class=\"wp-image-53723\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Base-Body-Babes-Homepage-1024x492.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Base-Body-Babes-Homepage-300x144.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Base-Body-Babes-Homepage-768x369.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Base-Body-Babes-Homepage-354x170.png 354w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Base-Body-Babes-Homepage-840x403.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Base-Body-Babes-Homepage-1216x584.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Base-Body-Babes-Homepage-700x336.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Base-Body-Babes-Homepage-156x75.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Base-Body-Babes-Homepage-1080x519.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Base-Body-Babes-Homepage.png 1347w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">... et Paul Sklar XFit 365\u00ae, dont le site est construit, vous l'avez devin\u00e9, sur MemberPress...<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"498\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Paul-Sklar-HomePage-1024x498.png\" alt=\"Page d'accueil de Paul Sklar\" class=\"wp-image-53722\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Paul-Sklar-HomePage-1024x498.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Paul-Sklar-HomePage-300x146.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Paul-Sklar-HomePage-768x374.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Paul-Sklar-HomePage-349x170.png 349w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Paul-Sklar-HomePage-840x409.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Paul-Sklar-HomePage-1216x591.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Paul-Sklar-HomePage-700x341.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Paul-Sklar-HomePage-156x76.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Paul-Sklar-HomePage-1080x525.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Paul-Sklar-HomePage.png 1437w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">...puis il y a le site aliment\u00e9 par MemberPress pour le Safari Fitness <a href=\"https:\/\/gymtimept.com\/about\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Gym Time PT<\/a> programme...<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"606\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Gymtime-PT-1024x606.png\" alt=\"Page d'accueil de Gym Time PT\" class=\"wp-image-27894\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Gymtime-PT-1024x606.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Gymtime-PT-300x178.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Gymtime-PT-768x455.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Gymtime-PT-1536x910.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Gymtime-PT-2048x1213.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">...ou l'acad\u00e9mie de Pilates en ligne de renomm\u00e9e mondiale <a href=\"https:\/\/pilatesology.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Pilatesologie<\/a>, fonctionnant sur MemberPress...<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"477\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pilatesology-1024x477.png\" alt=\"La page d'accueil de Pilatesology est petite\" class=\"wp-image-28093\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pilatesology-1024x477.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pilatesology-300x140.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pilatesology-768x358.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pilatesology-1536x716.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Pilatesology.png 1598w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">...et bien s\u00fbr, l'un de nos pr\u00e9f\u00e9r\u00e9s, <a href=\"https:\/\/www.pilatesguy.co.uk\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Pilates Guy<\/a>qui est bas\u00e9e au Royaume-Uni mais qui a des clients dans le monde entier !<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"615\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/pilates-guy-1024x615.jpg\" alt=\"Capture d'\u00e9cran de la page d'accueil de The Pilates Guy\" class=\"wp-image-42651\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/pilates-guy-1024x615.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/pilates-guy-300x180.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/pilates-guy-768x462.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/pilates-guy-50x30.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/pilates-guy-283x170.jpg 283w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/pilates-guy-840x505.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/pilates-guy-700x421.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/pilates-guy-156x94.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/pilates-guy.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Que vous enseigniez le yoga, la musculation, le HIIT ou une discipline plus pointue, la configuration est la m\u00eame.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-background has-large-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" style=\"border-top-left-radius:300px;border-top-right-radius:300px;border-bottom-left-radius:300px;border-bottom-right-radius:300px;background:linear-gradient(264deg,rgb(245,122,16) 0%,rgb(208,52,1) 100%)\"><strong>B\u00e9n\u00e9ficiez d'une r\u00e9duction de 50% sur votre premier forfait MemberPress<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Avec une garantie \u00ab satisfait ou rembours\u00e9 \u00bb de 14 jours<\/em>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Online_Programs_Beat_Trading_Hours_for_Dollars\"><\/span>Pourquoi les programmes en ligne sont plus rentables que le trading en heures contre dollars<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">Les clients b\u00e9n\u00e9ficient d'un confort accru et d'un prix plus avantageux. <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Ils peuvent s'entra\u00eener chez eux, au bureau ou dans une chambre d'h\u00f4tel, et cela leur revient moins cher que des s\u00e9ances en pr\u00e9sentiel.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Vous b\u00e9n\u00e9ficiez de frais g\u00e9n\u00e9raux r\u00e9duits et d'un public bien plus large. <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Pas de loyer de studio ni de trajet pour aller au travail, et vos clients n\u2019ont pas tous besoin d\u2019habiter pr\u00e8s de chez vous.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Vous b\u00e9n\u00e9ficiez \u00e9galement de revenus r\u00e9currents. <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Au lieu de chercher \u00e0 obtenir des paiements ponctuels pour chaque s\u00e9ance, vous pouvez proposer votre programme sous forme d'abonnement mensuel ou annuel. Cela vous permet de transformer un mois charg\u00e9 en une source de revenus pr\u00e9visible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais m\u00eame en ligne, un coach ne peut accorder qu\u2019une attention personnelle limit\u00e9e. C\u2019est l\u00e0 le probl\u00e8me <a href=\"https:\/\/memberpress.com\/fr\/features\/coachkit-coaching-platform-wordpress\/\">CoachKit\u2122<\/a> est con\u00e7u pour r\u00e9soudre ce probl\u00e8me, et nous y reviendrons \u00e0 l'\u00e9tape 4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Sell_Fitness_Programs_Online_With_WordPress\"><\/span>Comment vendre des programmes de remise en forme en ligne avec WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">1. D\u00e9finir un programme pour chaque type de client<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Commencez par cibler un public pr\u00e9cis. \u201c Programme de musculation de 12 semaines pour les jeunes mamans \u201d se vend mieux que \u201c coaching de remise en forme g\u00e9n\u00e9ral \u201d, car la personne \u00e0 qui cela s'adresse le lit et se dit : <em>c'est moi<\/em>. Vous pourrez ajouter d'autres programmes ult\u00e9rieurement (et avec CoachKit\u2122, leur nombre est illimit\u00e9).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Configurez votre site WordPress<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">WordPress est gratuit, et vous \u00eates propri\u00e9taire de tout ce qui s'y trouve : votre contenu, votre liste de clients et vos revenus. Si vous partez de z\u00e9ro, <a href=\"https:\/\/memberpress.com\/fr\/blog\/building-an-online-membership-site-using-wordpress\/\">Ce guide pour cr\u00e9er un site d'adh\u00e9sion sur WordPress<\/a> pr\u00e9sente les notions de base.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Installez MemberPress et cr\u00e9ez vos niveaux d'adh\u00e9sion<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">MemberPress g\u00e8re les paiements, la facturation r\u00e9currente et les droits d'acc\u00e8s. C'est l\u00e0 que la tarification devient flexible :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un abonnement mensuel pour acc\u00e9der \u00e0 votre biblioth\u00e8que de vid\u00e9os d'entra\u00eenement<\/li>\n\n\n\n<li>Une formule premium qui inclut un accompagnement personnalis\u00e9<\/li>\n\n\n\n<li>Une p\u00e9riode d'essai gratuite permettant aux nouveaux clients de tester votre programme avant de s'engager<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/fr\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\">Proposer plusieurs niveaux de tarification<\/a> vous permet de r\u00e9pondre aux besoins de clients disposant de budgets vari\u00e9s sans pour autant faire de remise sur votre offre haut de gamme.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Cr\u00e9ez votre programme de coaching avec CoachKit\u2122<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">C'est l\u00e0 que la simple vente d'un fichier PDF contenant des programmes d'entra\u00eenement se transforme en v\u00e9ritable accompagnement de personnes \u00e0 grande \u00e9chelle. Avec CoachKit\u2122, vous pouvez :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fixez-vous des objectifs, des \u00e9tapes cl\u00e9s et adoptez de nouvelles habitudes<\/strong> pour chaque client, afin qu\u2019il puisse suivre ses progr\u00e8s et pers\u00e9v\u00e9rer. Les \u00e9tapes cl\u00e9s marquent les grandes victoires ; les habitudes sont les pratiques quotidiennes qui lui permettent d\u2019y parvenir.<\/li>\n\n\n\n<li><strong>Offrez \u00e0 vos clients un tableau de bord personnalis\u00e9<\/strong> o\u00f9 leur programme, leurs progr\u00e8s et les prochaines \u00e9tapes sont regroup\u00e9s en un seul endroit.<\/li>\n\n\n\n<li><strong>Regrouper les clients en cohortes<\/strong> ce qui vous permet d'ex\u00e9cuter le m\u00eame programme pour plusieurs personnes \u00e0 la fois. <\/li>\n\n\n\n<li><strong>Ex\u00e9cutez autant de programmes que vous le souhaitez.<\/strong> De nombreuses plateformes de coaching facturent un suppl\u00e9ment pour chaque programme que vous ajoutez. Ce n'est pas le cas de CoachKit\u2122.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, un coach sp\u00e9cialis\u00e9 en musculation pourrait proposer des programmes distincts pour les d\u00e9butants, les clientes en post-partum et les adeptes de powerlifting, puis les regrouper au sein d'un seul abonnement donnant acc\u00e8s \u00e0 l'ensemble des programmes.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"2Cf7Y34Wu98QvTVXbOZ1liMrp\"><div class=\"responsive-video\"><iframe title=\"Comment cr\u00e9er et vendre un programme de coaching en ligne sur WordPress avec CoachKit\u2122 par MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/geQ3dlugk6M?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Comment mettre en place un programme de coaching en ligne sur WordPress avec CoachKit<strong>\u2122<\/strong> (Tutoriel complet)<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">5. Ajouter des formations et des contenus num\u00e9riques \u00e0 t\u00e9l\u00e9charger<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/fr\/docs\/getting-started-with-memberpress-courses\/\">Cours sur MemberPress<\/a> vous permet de cr\u00e9er des programmes adapt\u00e9s \u00e0 votre rythme qui continuent \u00e0 g\u00e9n\u00e9rer des revenus pendant que vous accompagnez vos clients (ou que vous dormez). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les <a href=\"https:\/\/memberpress.com\/fr\/blog\/ai-course-generator\/\">G\u00e9n\u00e9rateur de cours d'IA<\/a> Cela permet de gagner du temps : d\u00e9crivez le type de votre programme, les objectifs de vos clients et votre approche d'entra\u00eenement, et l'outil cr\u00e9e automatiquement la structure avec des sections, des le\u00e7ons et des quiz de suivi. Il ne vous reste plus qu'\u00e0 ajouter vos propres s\u00e9ances d'entra\u00eenement et votre expertise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9galement <a href=\"https:\/\/memberpress.com\/fr\/blog\/manage-downloadable-files-on-your-membership-site\/\">vendre des t\u00e9l\u00e9chargements num\u00e9riques<\/a> comme des programmes d'entra\u00eenement et des livres \u00e9lectroniques, ou <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-woocommerce-members-only-store-in-your-membership-site\/\">des programmes alimentaires et du mat\u00e9riel via une boutique r\u00e9serv\u00e9e aux membres<\/a>. Si vous formez d'autres entra\u00eeneurs, vous pouvez m\u00eame <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-certification-program-with-wordpress-or-just-offer-certificates-to-your-students\/\">cr\u00e9er une formation certifiante<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">6. Permettre aux clients de r\u00e9server eux-m\u00eames leurs s\u00e9ances<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Pour les appels en direct, connectez-vous <a href=\"https:\/\/memberpress.com\/go\/simplyschedule\/\" rel=\"sponsored\">Fixer simplement des rendez-vous<\/a> ou <a href=\"https:\/\/calendly.com\/\">Calendly<\/a>. Les clients choisissent l'horaire qui leur convient, et c'est vous qui d\u00e9finissez vos disponibilit\u00e9s.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">7. Faites en sorte que d'autres personnes vendent \u00e0 votre place<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Avec <a href=\"https:\/\/memberpress.com\/fr\/addons\/easyaffiliate\/\">Affiliation facile<\/a>, vos clients satisfaits et vos partenaires de fitness peuvent faire la promotion de vos programmes en \u00e9change d'une commission. <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-easy-affiliate-with-memberpress\/\">Vous ne les r\u00e9mun\u00e9rez que lorsqu'ils r\u00e9alisent une vente<\/a>, c'est donc une \u00e9quipe commerciale qui ne touche pas de salaire.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"wQrElpNfUP3tWqQBdJSVJ8Lde4xkNZ7bWp1YjKGCgCDnF4z1IzfXhaEiMA2klecXt95shiFHSyrq5jn7U\"><div class=\"responsive-video\"><iframe title=\"Faut-il cr\u00e9er un site d'adh\u00e9sion \u00e0 un club de fitness ? (+ 5 exemples)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/FehaOGV4dlA?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATCH >> Lancer un site d'adh\u00e9sion \u00e0 un club de fitness (+5 exemples concrets)<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-background has-large-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" style=\"border-top-left-radius:300px;border-top-right-radius:300px;border-bottom-left-radius:300px;border-bottom-right-radius:300px;background:linear-gradient(264deg,rgb(245,122,16) 0%,rgb(208,52,1) 100%)\"> <strong>B\u00e9n\u00e9ficiez d'une r\u00e9duction de 50% sur votre premier forfait<\/strong> <\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Comprend CoachKit\u2122 dans la formule \u00ab Growth \u00bb. Garantie \u00ab satisfait ou rembours\u00e9 \u00bb de 14 jours.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dos_and_Donts_for_Selling_a_Workout_Program_Online\"><\/span>Ce qu'il faut faire et ne pas faire pour vendre un programme d'entra\u00eenement en ligne<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mettez en place un programme structur\u00e9.<\/strong> Une simple liste d'exercices ne constitue pas un programme. \u00c9laborez un parcours clair menant \u00e0 un objectif pr\u00e9cis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>UTILISEZ des exemples concrets de r\u00e9ussite.<\/strong> <a href=\"https:\/\/memberpress.com\/fr\/blog\/collect-and-use-testimonials-effectively\/\">T\u00e9moignages<\/a> Les t\u00e9moignages de clients r\u00e9els inspirent davantage confiance que tout ce que vous pouvez dire sur vous-m\u00eame.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>N'h\u00e9sitez pas \u00e0 m\u00e9langer du contenu en direct et du contenu enregistr\u00e9.<\/strong> Les s\u00e9ances enregistr\u00e9es offrent une certaine souplesse ; les s\u00e9ances en direct permettent de cr\u00e9er des liens. La plupart des clients souhaitent b\u00e9n\u00e9ficier d'un peu des deux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ne vous faites PAS discrets une fois la vente conclue.<\/strong> R\u00e9ponse <a href=\"https:\/\/memberpress.com\/fr\/blog\/powerful-ways-to-gather-customer-feedback-on-your-membership-site\/\">questions et commentaires<\/a> rapidement et <a href=\"https:\/\/memberpress.com\/fr\/features\/premium-community-forums\/\">offrir aux membres un espace communautaire<\/a> dont on fait partie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>NE FAITES PAS de promesses exag\u00e9r\u00e9es.<\/strong> \u201c Perdez 20 livres en 2 semaines \u201d attirera peut-\u00eatre un clic, mais \u00e7a ne vous vaudra pas de renouvellement d'abonnement. Montrez de r\u00e9els progr\u00e8s et fixez des objectifs r\u00e9alistes.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Your_Next_Step\"><\/span>Votre prochaine \u00e9tape<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pas besoin d\u2019avoir d\u00e9j\u00e0 mis en place toute votre activit\u00e9 avant de vous lancer. Choisissez un programme, configurez-le dans MemberPress, puis invitez quelques clients \u00e0 l\u2019essayer. Vous en apprendrez davantage gr\u00e2ce \u00e0 vos 10 premiers membres qu\u2019en plusieurs mois de pr\u00e9paration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous avez des questions sur le lancement de votre activit\u00e9 de fitness en ligne ? N'h\u00e9sitez pas \u00e0 les poser dans les commentaires. Et pour plus de conseils, <a href=\"https:\/\/memberpress.com\/fr\/subscribe-to-the-memberpress-blog\/\">s'abonner au blog MemberPress<\/a>!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><em>Obtenez MemberPress aujourd'hui<\/em><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tout ce dont vous avez besoin pour vendre des programmes de remise en forme en ligne, gr\u00e2ce \u00e0 CoachKit\u2122 int\u00e9gr\u00e9.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-background has-large-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" style=\"border-top-left-radius:300px;border-top-right-radius:300px;border-bottom-left-radius:300px;border-bottom-right-radius:300px;background:linear-gradient(264deg,rgb(245,122,16) 0%,rgb(208,52,1) 100%)\"><strong>Obtenez 50% avec une r\u00e9duction de MemberPress<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>Garantie de remboursement sous 14 jours<\/em>e<\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Apprenez \u00e0 vendre des programmes de fitness en ligne avec WordPress, et \u00e9voluez comme vous ne l'auriez jamais cru possible, gr\u00e2ce \u00e0 MemberPress w\/ CoachKit\u2122.<\/p>","protected":false},"author":73814,"featured_media":59951,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[658,134,102],"tags":[709,70,710],"class_list":["post-21728","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business-ideas","category-how-to-2","category-monetization","tag-fitness-program","tag-membership-site","tag-workout-program","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Ready to start an online fitness website? 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