\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">watch >> pr\u00e9sentation des emails memberpress<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pourquoi vos courriels restent-ils bloqu\u00e9s dans le dossier spam ? Comment r\u00e9soudre ce probl\u00e8me ? Dans ce billet, nous vous expliquons <strong>quelques mesures \u00e0 prendre pour vous assurer que vos courriels arrivent bien dans la bo\u00eete de r\u00e9ception de vos abonn\u00e9s<\/strong>Les d\u00e9put\u00e9s europ\u00e9ens se sont engag\u00e9s \u00e0 respecter les droits de l'homme et les libert\u00e9s fondamentales, l\u00e0 o\u00f9 ils doivent \u00eatre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Do_Emails_Go_To_Spam\"><\/span>Pourquoi les courriels sont-ils envoy\u00e9s dans les spams ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-1024x683.jpg\" alt=\"Une femme frustr\u00e9e par les spams\" class=\"wp-image-40788\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-1024x683.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-768x512.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-1536x1024.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-2048x1365.jpg 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-840x560.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-1026x684.jpg 1026w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-1545x1030.jpg 1545w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-1080x720.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-600x400.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Les courriers \u00e9lectroniques de marketing peuvent \u00eatre signal\u00e9s comme \u00e9tant du spam pour de nombreuses raisons, et toutes n'ont pas la m\u00eame solution. Voici quelques-unes des plus courantes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"You_Didnt_Get_Your_Subscribers_Permission\"><\/span>Vous n'avez pas obtenu l'autorisation de vos abonn\u00e9s <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L'une des fa\u00e7ons dont vos courriels peuvent \u00eatre consid\u00e9r\u00e9s comme du spam est que vous n'avez pas obtenu l'autorisation de vos abonn\u00e9s de leur envoyer des courriels. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous achetez une liste d'adresses \u00e9lectroniques (note : il s'agit d'une liste d'adresses \u00e9lectroniques), vous pouvez acheter une liste d'adresses \u00e9lectroniques. <strong>mauvaise id\u00e9e<\/strong> et m\u00eame ill\u00e9gale dans certaines r\u00e9gions), si vous recevez des courriels provenant de pages professionnelles, ou m\u00eame si vous recevez des courriels provenant de cartes de visite que vous avez personnellement recueillies, vous devez toujours obtenir l'autorisation d'envoyer des messages \u00e9lectroniques.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"You_Didnt_Include_Correct_Information_About_Your_Business\"><\/span>Vous n'avez pas fourni d'informations correctes sur votre entreprise <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L\u00e9galement, vous \u00eates tenu d'inclure une adresse valide pour votre entreprise dans vos courriels. Si vous ne fournissez pas ces informations, ou si elles sont consid\u00e9r\u00e9es comme inexactes ou invalides, vos courriels peuvent ressembler \u00e0 du spam et \u00eatre signal\u00e9s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Low_Email_Engagement\"><\/span>Faible engagement dans les courriels <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L'engagement n'est pas seulement important dans le marketing des m\u00e9dias sociaux. Les fournisseurs de bo\u00eetes aux lettres surveillent les courriels que vos abonn\u00e9s re\u00e7oivent et avec lesquels ils interagissent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S'ils remarquent que vos abonn\u00e9s n'ouvrent pas vos courriels ou ne s'y int\u00e9ressent pas, ils finiront par les consid\u00e9rer comme des spams. Certains fournisseurs de services de messagerie sugg\u00e9reront m\u00eame aux utilisateurs de se d\u00e9sabonner de votre liste de diffusion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Your_Dont_Give_a_Way_to_Unsubscribe\"><\/span>Votre ne donne pas de moyen de se d\u00e9sabonner <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Permettre \u00e0 vos abonn\u00e9s de se d\u00e9sinscrire de votre liste de diffusion peut sembler une mauvaise chose, mais cela peut en fait vous \u00e9viter bien des maux de t\u00eate \u00e0 long terme. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si un abonn\u00e9 souhaite se d\u00e9sinscrire de votre liste de diffusion et qu'il n'a pas de lien pour le faire, il est plus probable qu'il ne s'int\u00e9resse pas \u00e0 votre message. Cela peut conduire le fournisseur de la bo\u00eete aux lettres \u00e0 marquer l'e-mail comme spam. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si le client n'ignore pas votre courriel, il peut le marquer comme spam, ce qui vous place dans la m\u00eame situation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Your_Email_Isnt_Formatted_Properly\"><\/span>Votre courriel n'est pas format\u00e9 correctement <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si votre lettre d'information \u00e9lectronique n'est pas format\u00e9e correctement, il y a de fortes chances qu'elle soit consid\u00e9r\u00e9e comme du spam par le fournisseur de la bo\u00eete aux lettres. Une mauvaise mise en forme comprend...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pas adapt\u00e9 \u00e0 la mobilit\u00e9<\/li>\n\n\n\n<li>Trop d'images ou des images plus grandes que 102 kb<\/li>\n\n\n\n<li>Trop long <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Youre_Using_Trigger_Words_and_Phrases\"><\/span>Vous utilisez des mots et des phrases d\u00e9clencheurs <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Certains mots ou expressions que vous utilisez dans vos courriels incitent les filtres anti-spam \u00e0 les consid\u00e9rer comme des courriels ind\u00e9sirables. Certains d'entre eux sont tr\u00e8s courants, tandis que d'autres sont exactement le genre de choses auxquelles on s'attend.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105.jpg\"><img decoding=\"async\" width=\"1024\" height=\"792\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-1024x792.jpg\" alt=\"\" class=\"wp-image-40624\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-1024x792.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-300x232.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-768x594.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-1536x1188.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-220x170.jpg 220w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-794x614.jpg 794w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-884x684.jpg 884w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-1332x1030.jpg 1332w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-670x518.jpg 670w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-156x121.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-1080x835.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105.jpg 1969w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Des mots tels que <strong>gagnant, sans risque, f\u00e9licitations, doublez votre argent, cadeau gratuit, gagnez de l'argent suppl\u00e9mentaire<\/strong>et d'autres encore peuvent d\u00e9clencher une bo\u00eete aux lettres \u00e9lectronique, lui faisant croire que vous essayez d'envoyer un courrier \u00e9lectronique contenant une escroquerie ou un contenu dangereux.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Keep_Your_Emails_Out_of_the_Spam_Folder\"><\/span>Comment \u00e9viter que vos courriels ne se retrouvent dans le dossier \"spam\" ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704.jpg\"><img decoding=\"async\" width=\"1024\" height=\"753\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-1024x753.jpg\" alt=\"\" class=\"wp-image-40789\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-1024x753.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-300x221.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-768x565.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-1536x1130.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-231x170.jpg 231w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-835x614.jpg 835w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-930x684.jpg 930w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-1400x1030.jpg 1400w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-700x515.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-156x115.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-1080x794.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704.jpg 2019w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Maintenant que nous avons abord\u00e9 les raisons les plus courantes pour lesquelles vos courriels risquent d'atterrir dans le dossier spam, nous allons passer en revue les quelques mesures que vous pouvez prendre pour \u00e9viter cela. Voici comment faire en sorte que votre travail acharn\u00e9 n'atterrisse plus jamais dans le dossier spam !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ask_Subscribers_to_Confirm_with_a_Double_Opt-In\"><\/span>Demander aux abonn\u00e9s de confirmer avec un double opt-in<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L'autorisation de vos abonn\u00e9s est essentielle ! Lorsqu'un nouvel abonn\u00e9 s'inscrit \u00e0 votre liste de diffusion, veillez \u00e0 lui envoyer un courriel de suivi confirmant qu'il est d'accord pour recevoir des courriels de votre part. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En outre, n'oubliez pas de rappeler \u00e0 vos abonn\u00e9s d'ajouter vos courriels \u00e0 leur liste autoris\u00e9e. Ce faisant, ils r\u00e9duiront le risque que leur fournisseur de messagerie signale vos messages comme \u00e9tant des spams. Cette simple action vous permettra d'augmenter vos taux d'envoi et d'engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici un exemple de message double opt-in efficace que vous pourriez envoyer \u00e0 vos abonn\u00e9s lorsqu'ils s'inscrivent :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>OBJET : Veuillez confirmer votre abonnement<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Bonjour %FIRSTNAME%,<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Merci de vous \u00eatre inscrit. Cliquez sur le lien ci-dessous pour confirmer votre inscription, et vous serez sur la bonne voie.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Bouton)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Pour ne rien manquer de l'action :<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>1. Suivez les instructions de mise en liste autoris\u00e9e de votre fournisseur de courrier \u00e9lectronique ici : (lien)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>2. Ajoutez mon adresse \u00e9lectronique \u00e0 votre liste de contacts.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>A bient\u00f4t,<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>%SIGNATURE%<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Spam_Checkers\"><\/span>Utiliser des v\u00e9rificateurs de spam<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous souhaitez ajouter une couche de protection suppl\u00e9mentaire \u00e0 vos courriels avant m\u00eame de les envoyer, pensez \u00e0 utiliser des contr\u00f4leurs de spam. <a href=\"https:\/\/mailmeteor.com\/spam-checker\" target=\"_blank\" rel=\"noopener nofollow\">Outil MailMeteor<\/a> est l'un de ceux que vous voudrez peut-\u00eatre essayer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces outils fonctionnent g\u00e9n\u00e9ralement de deux mani\u00e8res. Ils vous permettent de copier et de coller le contenu de votre courriel dans leur syst\u00e8me, ou ils vous permettent d'envoyer un courriel test pour vous aider \u00e0 d\u00e9terminer si votre courriel est susceptible de d\u00e9clencher des filtres anti-spam.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Or_Purchase_Your_Own_Authenticated_Domain\"><\/span>Utilisez (ou achetez) votre propre domaine authentifi\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">S'il n'est pas compl\u00e8tement d\u00e9sastreux d'utiliser une adresse Gmail, Outlook ou Yahoo pour vos campagnes d'e-mailing, cela peut conduire vos e-mails directement dans les spams. En effet, l'utilisation de ces noms de domaine rend votre adresse moins professionnelle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les soci\u00e9t\u00e9s de logiciels de marketing par courrier \u00e9lectronique (telles que <a href=\"https:\/\/memberpress.com\/go\/constant\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\">Constant Contact<\/a> et <a href=\"https:\/\/memberpress.com\/go\/activecamp\/landing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\">Campagne active<\/a>) sont sp\u00e9cifiquement con\u00e7us pour les entreprises qui envoient des courriels en masse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est pourquoi, lorsque vous utilisez un compte personnel ou un courrier \u00e9lectronique sans domaine, les programmes de bo\u00eetes aux lettres peuvent penser que vous envoyez des spams \u00e0 leurs clients. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veillez donc \u00e0 ajouter un courriel professionnel \u00e0 votre logiciel de marketing par courriel et \u00e0 l'authentifier pour prouver que vous \u00eates autoris\u00e9 \u00e0 envoyer des courriels \u00e0 partir de ce compte.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Regularly_Clean_Up_Your_Email_List\"><\/span>Nettoyez r\u00e9guli\u00e8rement votre liste d'adresses \u00e9lectroniques<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Au fur et \u00e0 mesure que votre liste d'adresses \u00e9lectroniques s'\u00e9toffe, vous d\u00e9couvrirez peut-\u00eatre que certaines d'entre elles ne sont pas valides. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il se peut \u00e9galement que vous d\u00e9couvriez que votre liste contient quelques adresses de spam qui n'ont pas \u00e9t\u00e9 prises en compte par votre filtre anti-spam ou qui ont donn\u00e9 lieu \u00e0 un certain nombre de rebondissements. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nettoyer ces emails et s'assurer d'avoir une liste d'emails bien rang\u00e9e et engag\u00e9e, c'est...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contribuez \u00e0 \u00e9viter que vos courriels ne se retrouvent dans les spams<\/li>\n\n\n\n<li>Augmentez le taux de clics de vos courriels<\/li>\n\n\n\n<li>Am\u00e9liorez la r\u00e9putation de vos listes gr\u00e2ce \u00e0 votre logiciel de marketing par courriel<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rework_Your_Subject_Lines\"><\/span>Retravaillez vos lignes d'objet<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L'une des erreurs les plus courantes commises par les entreprises lors de l'envoi d'e-mails est de ne pas optimiser les lignes d'objet. La ligne d'objet de votre courriel est la premi\u00e8re chose que le destinataire verra lorsqu'il interagira avec votre contenu, vous devez donc faire en sorte qu'elle compte ! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N'induisez JAMAIS vos clients en erreur avec la ligne d'objet (personne n'aime le clickbait). En revanche, faites en sorte que votre objet soit le plus engageant possible pour que vos abonn\u00e9s aient envie de cliquer. Voici un exemple <a href=\"https:\/\/coschedule.com\/email-subject-line-tester\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">excellent outil de CoSchedule<\/a> pour vous aider \u00e0 \u00e9laborer de meilleurs sujets d'e-mails.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il en va de m\u00eame pour le texte de l'en-t\u00eate (ce petit bout de texte que vous voyez apr\u00e8s la ligne d'objet). Il s'agit d'un espace de premier choix, dont vous devez tirer parti pour attirer le lecteur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_a_Custom_SMTP_Server_When_Sending_Email_from_WordPress\"><\/span>Utiliser un serveur SMTP personnalis\u00e9 pour envoyer des emails depuis WordPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">WordPress utilise une fonction mail en PHP pour envoyer des courriels. Chez de nombreux h\u00e9bergeurs mutualis\u00e9s, cette fonction n'est pas configur\u00e9e correctement ou est d\u00e9sactiv\u00e9e. Il se peut donc que vos courriels ne soient pas envoy\u00e9s. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utilisation <a href=\"https:\/\/maileroo.com\/smtp-service\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\">Services de courrier \u00e9lectronique SMTP<\/a> tels que <a href=\"https:\/\/memberpress.com\/go\/wpsmtp\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\">WP Mail SMTP<\/a>Avec les logiciels de gestion de contenu, SendGrid, MailGun et SendInBlue, vous pouvez envoyer des courriels directement depuis WordPress sans vous soucier de savoir si vos lecteurs re\u00e7oivent ces courriels ou s'ils sont marqu\u00e9s comme \u00e9tant du spam.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_dca85a343de853eef4bbc9bc5b260a5e\" href=\"https:\/\/memberpress.com\/fr\/membership-email-deliverability-its-a-big-deal\/\" target=\"_blank\" class=\"button button-blue center\">READ >>> D\u00e9livrance des courriels d'adh\u00e9sion - C'est important !<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Si tout cela vous semble beaucoup \u00e0 retenir, eh bien... c'est le cas ! Mais c'est justement ce qui fait le succ\u00e8s d'une campagne de marketing par courrier \u00e9lectronique. Croyez-moi, le travail acharn\u00e9 portera ses fruits \u00e0 long terme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'un des meilleurs moyens d'augmenter le taux d'ouverture de vos courriels est d'investir dans un logiciel de gestion des courriels. <a href=\"https:\/\/memberpress.com\/fr\/addons\/?s=email+marketing\" target=\"_blank\" rel=\"noopener\">une plateforme de marketing par courriel de qualit\u00e9 sup\u00e9rieure<\/a>. Ces plateformes disposent de v\u00e9rificateurs et d'outils int\u00e9gr\u00e9s pour vous aider \u00e0 cr\u00e9er des courriels qui seront ouverts - en beaucoup moins de temps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MemberPress_Pro_Tip\"><\/span><em>MemberPress Pro Tip<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Plusieurs des mod\u00e8les d'e-mails automatis\u00e9s de MemberPress comportent des ast\u00e9risques par d\u00e9faut dans la ligne d'objet et le corps de l'e-mail. Envisagez de les supprimer pour donner \u00e0 vos courriels un aspect plus personnalis\u00e9.<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>R\u00e9flexions finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il n'est jamais agr\u00e9able de d\u00e9couvrir que son courrier \u00e9lectronique a \u00e9t\u00e9 jet\u00e9 dans le dossier des spams. Heureusement, il existe des moyens de contourner les bloqueurs de spam et de s'assurer que votre travail ne finira pas \u00e0 la poubelle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce aux conseils pratiques ci-dessus, vous devriez \u00eatre en mesure de garder la majorit\u00e9 de vos courriels hors des spams et devant vos clients !<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"caract\u00e8re cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t<div><p>Commencez \u00e0 \u00eatre pay\u00e9 pour le contenu que vous cr\u00e9ez.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous \u00eates \u00e0 la recherche d'inspiration en mati\u00e8re d'email marketing, n'h\u00e9sitez pas \u00e0 consulter ces articles utiles :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/memberpress.com\/fr\/best-email-software-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">Meilleur logiciel d'email marketing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/fr\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/\" target=\"_blank\" rel=\"noopener\">Pourquoi et comment segmenter vos listes d'adresses \u00e9lectroniques<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/fr\/how-to-run-a-successful-email-campaign\/\" target=\"_blank\" rel=\"noopener\">Comment mener une campagne d'e-mailing r\u00e9ussie ?<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Vous avez d'autres questions sur les spams ? Faites-nous en part dans la section des commentaires ci-dessous.<\/p>\n\n\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>All your work is lost if your emails end up in the spam folder. Here’s how to keep them out. As a membership business owner, you should know that email marketing is an important part of your overall marketing strategy. So you probably work tirelessly to gain email subscribers, craft attention-grabbing subject lines, create solid 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