{"id":22501,"date":"2020-08-10T07:00:00","date_gmt":"2020-08-10T13:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=22501"},"modified":"2026-03-02T12:14:20","modified_gmt":"2026-03-02T17:14:20","slug":"how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/","title":{"rendered":"Comment \u00e9viter que vos courriels ne deviennent des spams ?"},"content":{"rendered":"\n

Tout votre travail sera perdu si vos e-mails finissent dans le dossier spam. Voici comment \u00e9viter cela.<\/em><\/strong><\/p>

\n
CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\nToggle<\/span>
Pourquoi les courriels sont-ils envoy\u00e9s dans les spams ?<\/a>
Vous n'avez pas obtenu l'autorisation de vos abonn\u00e9s\u00a0<\/a><\/li>
Vous n'avez pas fourni d'informations correctes sur votre entreprise\u00a0<\/a><\/li>
Faible engagement dans les courriels\u00a0<\/a><\/li>
Votre ne donne pas de moyen de se d\u00e9sabonner\u00a0<\/a><\/li>
Votre courriel n'est pas format\u00e9 correctement\u00a0<\/a><\/li>
Vous utilisez des mots et des phrases d\u00e9clencheurs\u00a0<\/a><\/li><\/ul><\/li>
Comment \u00e9viter que vos courriels ne se retrouvent dans le dossier \"spam\" ?<\/a>
Demander aux abonn\u00e9s de confirmer avec un double opt-in<\/a><\/li>
Utiliser des v\u00e9rificateurs de spam<\/a><\/li>
Utilisez (ou achetez) votre propre domaine authentifi\u00e9<\/a><\/li>
Nettoyez r\u00e9guli\u00e8rement votre liste d'adresses \u00e9lectroniques<\/a><\/li>
Retravaillez vos lignes d'objet<\/a><\/li>
Utiliser un serveur SMTP personnalis\u00e9 pour envoyer des emails depuis WordPress<\/a><\/li>
MemberPress Pro Tip<\/a><\/li><\/ul><\/li>
R\u00e9flexions finales<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
En tant que propri\u00e9taire d'une entreprise d'affiliation, vous devez savoir que marketing par courrier \u00e9lectronique<\/a> est un \u00e9l\u00e9ment important de votre strat\u00e9gie marketing globale. <\/p>\n\n\n\n
Vous travaillez donc probablement sans rel\u00e2che pour gagner des abonn\u00e9s, r\u00e9diger des lignes d'objet qui attirent l'attention, cr\u00e9er des ouvertures solides, mettre au point des CTA qui valent la peine d'\u00eatre convertis et \u00e9tablir un calendrier. Mais tout ce travail est vain si vos courriels vont directement dans le dossier spam.<\/p>\n\n\n\n
Et une fois que ces e-mails atterrissent dans le dossier spam, ils n'en ressortent plus jamais !<\/strong><\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">regarder >> aper\u00e7u des e-mails MemberPress<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pourquoi vos e-mails continuent-ils \u00e0 \u00eatre bloqu\u00e9s dans le dossier spam ? Comment pouvez-vous r\u00e9soudre ce probl\u00e8me ? Dans cet article, nous vous expliquons comment faire. <strong>Quelques mesures \u00e0 prendre pour vous assurer que vos e-mails arrivent bien dans la bo\u00eete de r\u00e9ception de vos abonn\u00e9s<\/strong>Les d\u00e9put\u00e9s europ\u00e9ens se sont engag\u00e9s \u00e0 respecter les droits de l'homme et les libert\u00e9s fondamentales, l\u00e0 o\u00f9 ils doivent \u00eatre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Do_Emails_Go_To_Spam\"><\/span>Pourquoi les courriels sont-ils envoy\u00e9s dans les spams ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-1024x683.jpg\" alt=\"Une femme frustr\u00e9e par les spams\" class=\"wp-image-40788\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-1024x683.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-768x512.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-1536x1024.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-2048x1365.jpg 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-840x560.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-1026x684.jpg 1026w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-1545x1030.jpg 1545w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-1080x720.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1330731055-600x400.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Les courriers \u00e9lectroniques de marketing peuvent \u00eatre signal\u00e9s comme \u00e9tant du spam pour de nombreuses raisons, et toutes n'ont pas la m\u00eame solution. Voici quelques-unes des plus courantes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vous n'avez pas obtenu l'autorisation de vos abonn\u00e9s\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vos e-mails peuvent \u00eatre signal\u00e9s comme spam si vous n'avez pas obtenu au pr\u00e9alable l'autorisation de vos abonn\u00e9s pour leur envoyer des e-mails. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous achetez une liste d'adresses \u00e9lectroniques (note : il s'agit d'une liste d'adresses \u00e9lectroniques), vous pouvez acheter une liste d'adresses \u00e9lectroniques. <strong>mauvaise id\u00e9e<\/strong> et m\u00eame ill\u00e9gal dans certaines r\u00e9gions), si vous recevez des e-mails provenant de pages professionnelles, ou m\u00eame si vous recevez des e-mails provenant de cartes de visite que vous avez personnellement collect\u00e9es, vous devez tout de m\u00eame obtenir l'autorisation d'envoyer des messages \u00e9lectroniques.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vous n'avez pas fourni d'informations correctes sur votre entreprise\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L\u00e9galement, vous \u00eates tenu d'inclure une adresse valide pour votre entreprise dans vos e-mails. Si vous ne fournissez pas cette information, ou si celle-ci est jug\u00e9e inexacte ou invalide, vos e-mails peuvent \u00eatre consid\u00e9r\u00e9s comme du spam et \u00eatre signal\u00e9s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Faible engagement dans les courriels\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L'engagement n'est pas seulement important dans le marketing sur les r\u00e9seaux sociaux. Les fournisseurs de messagerie surveillent les e-mails que vos abonn\u00e9s re\u00e7oivent et avec lesquels ils interagissent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S'ils remarquent que vos abonn\u00e9s n'ouvrent pas vos e-mails ou n'interagissent pas avec eux, ils finiront par les marquer comme spam. Certains fournisseurs de messagerie sugg\u00e9reront m\u00eame aux utilisateurs de se d\u00e9sabonner de votre liste de diffusion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Votre ne donne pas de moyen de se d\u00e9sabonner\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Permettre \u00e0 vos abonn\u00e9s de se d\u00e9sinscrire de votre liste de diffusion peut sembler une mauvaise chose, mais cela peut en fait vous \u00e9viter bien des maux de t\u00eate \u00e0 long terme.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si un abonn\u00e9 souhaite se d\u00e9sabonner de votre liste de diffusion et qu'il ne dispose d'aucun lien pour le faire, il est plus susceptible de ne pas interagir avec votre e-mail. Cela peut amener le fournisseur de messagerie \u00e0 marquer l'e-mail comme spam. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si le client n'ignore pas votre e-mail, il pourrait le marquer comme spam, ce qui vous mettrait dans la m\u00eame situation difficile.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Votre courriel n'est pas format\u00e9 correctement\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si votre newsletter \u00e9lectronique n'est pas correctement format\u00e9e, elle risque d'\u00eatre signal\u00e9e comme spam par le fournisseur de messagerie. Un mauvais formatage comprend...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pas adapt\u00e9 \u00e0 la mobilit\u00e9<\/li>\n\n\n\n<li>Trop d'images ou des images plus grandes que 102 kb<\/li>\n\n\n\n<li>Trop long <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Vous utilisez des mots et des phrases d\u00e9clencheurs\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe certains mots ou expressions que vous utilisez peut-\u00eatre dans vos e-mails et qui d\u00e9clenchent les filtres anti-spam, qui consid\u00e8rent alors votre e-mail comme du spam. Certains d'entre eux sont tr\u00e8s courants, d'autres correspondent exactement \u00e0 ce \u00e0 quoi vous vous attendez.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105.jpg\"><img decoding=\"async\" width=\"1024\" height=\"792\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-1024x792.jpg\" alt=\"\" class=\"wp-image-40624\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-1024x792.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-300x232.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-768x594.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-1536x1188.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-220x170.jpg 220w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-794x614.jpg 794w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-884x684.jpg 884w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-1332x1030.jpg 1332w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-670x518.jpg 670w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-156x121.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105-1080x835.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1271491105.jpg 1969w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Des mots tels que <strong>gagnant, sans risque, f\u00e9licitations, doublez votre argent, cadeau gratuit, gagnez de l'argent suppl\u00e9mentaire<\/strong>, et bien d'autres \u00e9l\u00e9ments peuvent d\u00e9clencher une bo\u00eete mail, lui faisant croire que vous essayez d'envoyer un e-mail contenant une arnaque ou un contenu dangereux.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Keep_Your_Emails_Out_of_the_Spam_Folder\"><\/span>Comment \u00e9viter que vos courriels ne se retrouvent dans le dossier \"spam\" ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704.jpg\"><img decoding=\"async\" width=\"1024\" height=\"753\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-1024x753.jpg\" alt=\"\" class=\"wp-image-40789\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-1024x753.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-300x221.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-768x565.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-1536x1130.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-231x170.jpg 231w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-835x614.jpg 835w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-930x684.jpg 930w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-1400x1030.jpg 1400w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-700x515.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-156x115.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704-1080x794.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354836704.jpg 2019w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Maintenant que nous avons abord\u00e9 les raisons les plus courantes pour lesquelles vos e-mails peuvent atterrir dans le dossier spam, nous allons passer en revue quelques mesures que vous pouvez prendre pour \u00e9viter cela. Voici comment vous assurer que votre travail acharn\u00e9 ne se retrouve plus jamais dans le dossier spam !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ask_Subscribers_to_Confirm_with_a_Double_Opt-In\"><\/span>Demander aux abonn\u00e9s de confirmer avec un double opt-in<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L'autorisation de vos abonn\u00e9s est essentielle ! Lorsqu'un nouvel abonn\u00e9 s'inscrit \u00e0 votre liste de diffusion, veillez \u00e0 lui envoyer un e-mail de confirmation pour vous assurer qu'il accepte bien de recevoir des e-mails de votre part. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En outre, n'oubliez pas de rappeler \u00e0 vos abonn\u00e9s d'ajouter vos courriels \u00e0 leur liste autoris\u00e9e. Ce faisant, ils r\u00e9duiront le risque que leur fournisseur de messagerie signale vos messages comme \u00e9tant des spams. Cette simple action vous permettra d'augmenter vos taux d'envoi et d'engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici un exemple de message de double confirmation efficace que vous pourriez envoyer \u00e0 vos abonn\u00e9s lorsqu'ils s'inscrivent :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>OBJET : Veuillez confirmer votre abonnement<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Bonjour %FIRSTNAME%,<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Merci de vous \u00eatre inscrit. Cliquez sur le lien ci-dessous pour confirmer votre inscription, et vous serez pr\u00eat \u00e0 commencer.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Bouton)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Pour \u00eatre s\u00fbr de ne rien manquer :<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>1. Suivez les instructions de mise en liste autoris\u00e9e de votre fournisseur de courrier \u00e9lectronique ici : (lien)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>2. Ajoutez mon adresse \u00e9lectronique \u00e0 votre liste de contacts.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>A bient\u00f4t,<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>%SIGNATURE%<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Spam_Checkers\"><\/span>Utiliser des v\u00e9rificateurs de spam<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous souhaitez ajouter une couche de protection suppl\u00e9mentaire \u00e0 vos e-mails avant de les envoyer, pensez \u00e0 utiliser des filtres anti-spam. <a href=\"https:\/\/mailmeteor.com\/spam-checker\" target=\"_blank\" rel=\"noopener nofollow\">L'outil MailMeteor<\/a> est l'un de ceux que vous voudrez peut-\u00eatre essayer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces outils fonctionnent g\u00e9n\u00e9ralement de deux mani\u00e8res. Ils vous permettent de copier et de coller le contenu de votre courriel dans leur syst\u00e8me, ou ils vous permettent d'envoyer un courriel test pour vous aider \u00e0 d\u00e9terminer si votre courriel est susceptible de d\u00e9clencher des filtres anti-spam.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Or_Purchase_Your_Own_Authenticated_Domain\"><\/span>Utilisez (ou achetez) votre propre domaine authentifi\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bien qu'il ne soit pas totalement d\u00e9sastreux d'utiliser une adresse Gmail, Outlook ou Yahoo pour vos campagnes par e-mail, cela peut entra\u00eener le classement direct de vos e-mails dans les spams. En effet, l'utilisation de ces noms de domaine donne une image moins professionnelle \u00e0 votre adresse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les soci\u00e9t\u00e9s de logiciels de marketing par courrier \u00e9lectronique (telles que <a href=\"https:\/\/memberpress.com\/go\/constant\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\">Constant Contact<\/a> et <a href=\"https:\/\/memberpress.com\/go\/activecamp\/landing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\">Campagne active<\/a>) sont sp\u00e9cifiquement con\u00e7us pour les entreprises qui envoient des courriels en masse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour cette raison, lorsque vous utilisez un compte personnel ou une adresse e-mail sans domaine, les programmes de messagerie peuvent consid\u00e9rer que vous envoyez des spams \u00e0 leurs clients.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veillez donc \u00e0 ajouter une adresse e-mail professionnelle \u00e0 votre logiciel d'e-mail marketing et \u00e0 l'authentifier afin de prouver que vous \u00eates autoris\u00e9 \u00e0 envoyer des e-mails depuis ce compte.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Regularly_Clean_Up_Your_Email_List\"><\/span>Nettoyez r\u00e9guli\u00e8rement votre liste d'adresses \u00e9lectroniques<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Au fur et \u00e0 mesure que votre liste de diffusion s'allonge, vous constaterez peut-\u00eatre que certaines adresses e-mail de vos abonn\u00e9s ne sont pas valides. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il se peut \u00e9galement que vous d\u00e9couvriez que votre liste contient quelques adresses de spam qui n'ont pas \u00e9t\u00e9 prises en compte par votre filtre anti-spam ou qui ont donn\u00e9 lieu \u00e0 un certain nombre de rebondissements.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nettoyer ces e-mails et vous assurer que vous disposez d'une liste de diffusion ordonn\u00e9e et active vous permettra...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contribuez \u00e0 \u00e9viter que vos courriels ne se retrouvent dans les spams<\/li>\n\n\n\n<li>Augmentez le taux de clics de vos courriels<\/li>\n\n\n\n<li>Am\u00e9liorez la r\u00e9putation de vos listes gr\u00e2ce \u00e0 votre logiciel d'email marketing<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rework_Your_Subject_Lines\"><\/span>Retravaillez vos lignes d'objet<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L'une des erreurs les plus courantes commises par les entreprises lors de l'envoi d'e-mails est de ne pas optimiser les lignes d'objet. La ligne d'objet de votre courriel est la premi\u00e8re chose que le destinataire verra lorsqu'il interagira avec votre contenu, vous devez donc faire en sorte qu'elle compte !\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">NE JAMAIS induire vos clients en erreur avec l'objet de votre message (personne n'aime les pi\u00e8ges \u00e0 clics). Mais rendez votre objet aussi attrayant que possible afin que vos abonn\u00e9s aient envie de cliquer. Voici un <a href=\"https:\/\/coschedule.com\/email-subject-line-tester\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">excellent outil de CoSchedule<\/a> pour vous aider \u00e0 \u00e9laborer de meilleurs sujets d'e-mails.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il en va de m\u00eame pour le texte d'en-t\u00eate (le petit extrait qui appara\u00eet apr\u00e8s l'objet). Il s'agit d'un emplacement privil\u00e9gi\u00e9, alors assurez-vous de tirer parti de cet espace pour attirer l'attention du lecteur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_a_Custom_SMTP_Server_When_Sending_Email_from_WordPress\"><\/span>Utiliser un serveur SMTP personnalis\u00e9 pour envoyer des emails depuis WordPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">WordPress utilise une fonction de messagerie dans PHP pour envoyer des e-mails. De nombreux fournisseurs d'h\u00e9bergement mutualis\u00e9 n'ont pas configur\u00e9 correctement cette fonction ou l'ont d\u00e9sactiv\u00e9e. Cela peut emp\u00eacher l'envoi de vos e-mails.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utilisation <a href=\"https:\/\/maileroo.com\/smtp-service\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\">Services de courrier \u00e9lectronique SMTP<\/a> tels que <a href=\"https:\/\/memberpress.com\/go\/wpsmtp\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\">WP Mail SMTP<\/a>, SendGrid, MailGun et SendInBlue, vous pouvez envoyer des e-mails directement depuis WordPress sans vous soucier de savoir si vos lecteurs les re\u00e7oivent ou s'ils sont marqu\u00e9s comme spam.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_dca85a343de853eef4bbc9bc5b260a5e\" href=\"https:\/\/memberpress.com\/fr\/membership-email-deliverability-its-a-big-deal\/\" target=\"_blank\" class=\"button button-blue center\">LIRE >>> D\u00e9livrabilit\u00e9 des e-mails aux membres \u2013 C'est tr\u00e8s important !<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Si tout cela semble difficile \u00e0 retenir, eh bien... c'est le cas ! Mais c'est le prix \u00e0 payer pour mener une campagne d'email marketing r\u00e9ussie. Croyez-moi, vos efforts seront r\u00e9compens\u00e9s \u00e0 long terme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'un des meilleurs moyens d'augmenter le taux d'ouverture de vos courriels est d'investir dans un logiciel de gestion des courriels. <a href=\"https:\/\/memberpress.com\/fr\/addons\/?s=email+marketing\" target=\"_blank\" rel=\"noopener\">une plateforme de marketing par courriel de qualit\u00e9 sup\u00e9rieure<\/a>. Ces plateformes int\u00e8grent des v\u00e9rificateurs et des outils qui vous aident \u00e0 cr\u00e9er des e-mails qui seront ouverts, et ce en beaucoup moins de temps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MemberPress_Pro_Tip\"><\/span><em>MemberPress Pro Tip<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Plusieurs mod\u00e8les d'e-mails automatis\u00e9s MemberPress comportent des ast\u00e9risques par d\u00e9faut dans l'objet et le corps de l'e-mail. Envisagez de les supprimer afin de personnaliser davantage vos e-mails.<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>R\u00e9flexions finales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il n'est jamais agr\u00e9able de d\u00e9couvrir que votre e-mail a \u00e9t\u00e9 envoy\u00e9 dans le dossier spam. Heureusement pour vous, il existe des moyens de contourner les filtres anti-spam et de vous assurer que votre travail acharn\u00e9 ne finira pas \u00e0 la poubelle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce aux conseils pratiques ci-dessus, vous devriez \u00eatre en mesure de garder la majorit\u00e9 de vos courriels hors des spams et devant vos clients !<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"caract\u00e8re cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t<div><p>Commencez \u00e0 \u00eatre pay\u00e9 pour le contenu que vous cr\u00e9ez.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous cherchez d'autres sources d'inspiration pour votre marketing par e-mail, n'h\u00e9sitez pas \u00e0 consulter ces articles utiles :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/memberpress.com\/fr\/best-email-software-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">Meilleur logiciel d'email marketing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/fr\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/\" target=\"_blank\" rel=\"noopener\">Pourquoi et comment segmenter vos listes d'adresses \u00e9lectroniques<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/fr\/how-to-run-a-successful-email-campaign\/\" target=\"_blank\" rel=\"noopener\">Comment mener une campagne d'e-mailing r\u00e9ussie ?<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Vous avez d'autres questions sur les spams ? Faites-nous en part dans la section des commentaires ci-dessous.<\/p>\n\n\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>All your work is lost if your emails end up in the spam folder. Here\u2019s how to keep them out. As a membership business owner, you should know that email marketing is an important part of your overall marketing strategy. So you probably work tirelessly to gain email subscribers, craft attention-grabbing subject lines, create solid [\u2026]<\/p>\n","protected":false},"author":62032,"featured_media":22504,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"editing","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"[\"62cf4e42c2f82\",\"wt2cyqvgnfk0\",\"bmbtjxcx9bs0\",\"62cf51436474d\",\"lyfu6qus0ts\",\"3nwjz39y0xk0\",\"85o2tiaxclw0\",\"goln292usf40\",\"fi0py4p30y80\",\"z311yx8bthc0\",\"6faj3orznps0\",\"2sdi4hj3ngo0\",\"9pi65jqoq0c0\",\"lhcizi8va1s0\",\"ag433l69le00\",\"hg5i4rf6z3c0\",\"932oeotkzyg0\",\"zyt63isnj1c0\",\"68t63oqaxf40\",\"62cf4e42c3089\",\"ls5v512cwf4\",\"gpn58teazkg0\",\"539t08p2e9w0\",\"doerp2s98xc0\",\"onhxghsdbgg0\",\"xiprixgfenk0\",\"8irevronbqo0\",\"o9213wmqhps0\",\"7bbagpozn7g0\",\"9d7ydn8032o0\",\"5d7a2mbevas0\",\"q2ibdmuujn40\",\"scb5a77eyuo0\",\"ej3lg592vhs0\",\"h15p8mgbrbc0\",\"scvgepwerhs0\",\"j8ttqaki8yg0\",\"w09fdtiheww0\",\"amsydqjslcs0\"]","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"Example article: https:\/\/aritic.com\/blog\/aritic-pinpoint\/low-email-open-rate\/#:~:text=TimeofDelivery,atleastnotrightaway.","footnotes":""},"categories":[231,94],"tags":[169,40],"class_list":["post-22501","post","type-post","status-publish","format-standard","has-post-thumbnail","category-emails","category-marketing","tag-email-marketing","tag-spam","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Here are a few helpful tips to help you understand how to keep your emails out of spam and in front of your customers!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Allie Decker\"\/>\n\t<meta name=\"keywords\" content=\"spam,email marketing,membership business\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How To Keep Your Emails Out of Spam\" \/>\n\t\t<meta property=\"og:description\" content=\"Here are a few helpful tips to help you understand how to keep your emails out of spam and in front of your customers!\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/fr\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/email-message-on-screen-in-laptop-message-reminder-concept-newsletter-vector-id1165295579.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/email-message-on-screen-in-laptop-message-reminder-concept-newsletter-vector-id1165295579.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2020-08-10T13:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-03-02T17:14:20+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How To Keep Your Emails Out of Spam\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Here are a few helpful tips to help you understand how to keep your emails out of spam and in front of your customers!\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/email-message-on-screen-in-laptop-message-reminder-concept-newsletter-vector-id1165295579.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\\\/#blogposting\",\"name\":\"How To Keep Your Emails Out of Spam\",\"headline\":\"How To Keep Your Emails Out of Spam\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/allie-decker\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/email-message-on-screen-in-laptop-message-reminder-concept-newsletter-vector-id1165295579.jpg\",\"width\":1480,\"height\":832},\"datePublished\":\"2020-08-10T07:00:00-04:00\",\"dateModified\":\"2026-03-02T12:14:20-05:00\",\"inLanguage\":\"fr-FR\",\"commentCount\":1,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\\\/#webpage\"},\"articleSection\":\"Emails, Marketing, email marketing, Spam\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/emails\\\/#listItem\",\"name\":\"Emails\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/emails\\\/#listItem\",\"position\":3,\"name\":\"Emails\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/emails\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\\\/#listItem\",\"name\":\"How To Keep Your Emails Out of Spam\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\\\/#listItem\",\"position\":4,\"name\":\"How To Keep Your Emails Out of Spam\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/emails\\\/#listItem\",\"name\":\"Emails\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/allie-decker\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/allie-decker\\\/\",\"name\":\"Allie Decker\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/31b7cf4dda5c77d094dbc47f0108c5f6.jpg?ver=1786090159\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\\\/\",\"name\":\"How To Keep Your Emails Out of Spam\",\"description\":\"Here are a few helpful tips to help you understand how to keep your emails out of spam and in front of your customers!\",\"inLanguage\":\"fr-FR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/allie-decker\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/allie-decker\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/email-message-on-screen-in-laptop-message-reminder-concept-newsletter-vector-id1165295579.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\\\/#mainImage\",\"width\":1480,\"height\":832},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\\\/#mainImage\"},\"datePublished\":\"2020-08-10T07:00:00-04:00\",\"dateModified\":\"2026-03-02T12:14:20-05:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t\r\n\t\t<title>How To Keep Your Emails Out of Spam<\/title>\n\n","aioseo_head_json":{"title":"Comment \u00e9viter que vos courriels ne deviennent des spams ?","description":"Voici quelques conseils utiles pour vous aider \u00e0 comprendre comment garder vos courriels hors des spams et devant vos clients !","canonical_url":"https:\/\/memberpress.com\/fr\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/","robots":"max-image-preview:large","keywords":"spam,email marketing,membership business","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/#blogposting","name":"How To Keep Your Emails Out of Spam","headline":"How To Keep Your Emails Out of Spam","author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/allie-decker\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/email-message-on-screen-in-laptop-message-reminder-concept-newsletter-vector-id1165295579.jpg","width":1480,"height":832},"datePublished":"2020-08-10T07:00:00-04:00","dateModified":"2026-03-02T12:14:20-05:00","inLanguage":"fr-FR","commentCount":1,"mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/#webpage"},"articleSection":"Emails, Marketing, email marketing, Spam"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/fr","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/emails\/#listItem","name":"Emails"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/emails\/#listItem","position":3,"name":"Emails","item":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/emails\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/#listItem","name":"How To Keep Your Emails Out of Spam"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/#listItem","position":4,"name":"How To Keep Your Emails Out of Spam","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/emails\/#listItem","name":"Emails"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/fr\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/fr\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/fr\/blog\/author\/allie-decker\/#author","url":"https:\/\/memberpress.com\/fr\/blog\/author\/allie-decker\/","name":"Allie Decker","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/31b7cf4dda5c77d094dbc47f0108c5f6.jpg?ver=1786090159"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/#webpage","url":"https:\/\/memberpress.com\/fr\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/","name":"How To Keep Your Emails Out of Spam","description":"Here are a few helpful tips to help you understand how to keep your emails out of spam and in front of your customers!","inLanguage":"fr-FR","isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/allie-decker\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/allie-decker\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/email-message-on-screen-in-laptop-message-reminder-concept-newsletter-vector-id1165295579.jpg","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/#mainImage","width":1480,"height":832},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/#mainImage"},"datePublished":"2020-08-10T07:00:00-04:00","dateModified":"2026-03-02T12:14:20-05:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/fr\/#website","url":"https:\/\/memberpress.com\/fr\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"fr-FR","publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"}}]},"og:locale":"fr_FR","og:site_name":"MemberPress","og:type":"article","og:title":"How To Keep Your Emails Out of Spam","og:description":"Here are a few helpful tips to help you understand how to keep your emails out of spam and in front of your customers!","og:url":"https:\/\/memberpress.com\/fr\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/email-message-on-screen-in-laptop-message-reminder-concept-newsletter-vector-id1165295579.jpg","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/email-message-on-screen-in-laptop-message-reminder-concept-newsletter-vector-id1165295579.jpg","og:image:width":1480,"og:image:height":832,"article:published_time":"2020-08-10T13:00:00+00:00","article:modified_time":"2026-03-02T17:14:20+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"How To Keep Your Emails Out of Spam","twitter:description":"Here are a few helpful tips to help you understand how to keep your emails out of spam and in front of your customers!","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/08\/email-message-on-screen-in-laptop-message-reminder-concept-newsletter-vector-id1165295579.jpg"},"aioseo_meta_data":{"post_id":"22501","title":null,"description":"Voici quelques conseils utiles pour vous aider \u00e0 comprendre comment garder vos courriels hors des spams et devant vos clients !","keywords":[{"label":"spam","value":"spam"},{"label":"email marketing","value":"email marketing"},{"label":"membership business","value":"membership business"}],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-03-02 17:37:07","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":"0","open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2020-12-21 16:17:19","updated":"2026-03-03 15:05:49"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">»<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">»<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/emails\/\" title=\"Emails\">Emails<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">»<\/span><span class=\"aioseo-breadcrumb\">\n\tHow To Keep Your Emails Out of Spam\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Marketing","link":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/"},{"label":"Emails","link":"https:\/\/memberpress.com\/fr\/blog\/category\/marketing\/emails\/"},{"label":"How To Keep Your Emails Out of Spam","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"1","content_native":[],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/22501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/62032"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=22501"}],"version-history":[{"count":1,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/22501\/revisions"}],"predecessor-version":[{"id":70307,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/22501\/revisions\/70307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/22504"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=22501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=22501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=22501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}