{"id":23006,"date":"2020-09-16T08:15:00","date_gmt":"2020-09-16T14:15:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=23006"},"modified":"2023-04-06T07:27:02","modified_gmt":"2023-04-06T11:27:02","slug":"13-tools-to-make-your-black-friday-sale-a-success","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/13-tools-to-make-your-black-friday-sale-a-success\/","title":{"rendered":"Comment r\u00e9ussir les soldes du vendredi noir (13 outils)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Vous vous demandez si les soldes du vendredi noir valent la peine d'\u00eatre organis\u00e9es ? Vous craignez d'investir une tonne de travail dans une campagne qui ne vous apportera pas un bon retour sur investissement ? Dans ce cas, laissez-nous r\u00e9gler la question pour vous.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac551cd8a663\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac551cd8a663\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/13-tools-to-make-your-black-friday-sale-a-success\/#Promotional_Tools\" >Outils promotionnels<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/13-tools-to-make-your-black-friday-sale-a-success\/#OptinMonster\" >OptinMonster<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/13-tools-to-make-your-black-friday-sale-a-success\/#RafflePress\" >RafflePress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/13-tools-to-make-your-black-friday-sale-a-success\/#AddEvent\" >Ajouter un \u00e9v\u00e9nement<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/13-tools-to-make-your-black-friday-sale-a-success\/#Miscellaneous_Tools\" >Outils divers<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/13-tools-to-make-your-black-friday-sale-a-success\/#MonsterInsights\" >MonsterInsights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/13-tools-to-make-your-black-friday-sale-a-success\/#Stripe\" >Rayure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/13-tools-to-make-your-black-friday-sale-a-success\/#MemberPress_Coupons\" >Coupons MemberPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/fr\/blog\/13-tools-to-make-your-black-friday-sale-a-success\/#Advanced_Coupons\" >Coupons avanc\u00e9s<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/fr\/blog\/13-tools-to-make-your-black-friday-sale-a-success\/#Email_Marketing_Tools\" >Outils de marketing par courriel<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/fr\/blog\/13-tools-to-make-your-black-friday-sale-a-success\/#ActiveCampaign\" >Campagne active<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/fr\/blog\/13-tools-to-make-your-black-friday-sale-a-success\/#ConvertKit\" >ConvertKit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/memberpress.com\/fr\/blog\/13-tools-to-make-your-black-friday-sale-a-success\/#Drip\" >Goutte \u00e0 goutte<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/memberpress.com\/fr\/blog\/13-tools-to-make-your-black-friday-sale-a-success\/#WordPress_Page_Builders\" >Constructeurs de pages WordPress<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/memberpress.com\/fr\/blog\/13-tools-to-make-your-black-friday-sale-a-success\/#Divi\" >Divi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/memberpress.com\/fr\/blog\/13-tools-to-make-your-black-friday-sale-a-success\/#Elementor\" >Elementor<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/memberpress.com\/fr\/blog\/13-tools-to-make-your-black-friday-sale-a-success\/#Help_Putting_Everything_Together\" >Aide \u00e0 l'assemblage<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/memberpress.com\/fr\/blog\/13-tools-to-make-your-black-friday-sale-a-success\/#The_Landing_Page_Guys\" >Les gars de la page d'atterrissage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/memberpress.com\/fr\/blog\/13-tools-to-make-your-black-friday-sale-a-success\/#Codeable\" >Codeable<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/memberpress.com\/fr\/blog\/13-tools-to-make-your-black-friday-sale-a-success\/#The_Takeaway\" >\u00c0 emporter<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Pour les entreprises en ligne, la d\u00e9cision d'organiser des soldes le vendredi noir (et le lundi cybern\u00e9tique) ne devrait pas poser de probl\u00e8me. En effet, au cours des derni\u00e8res ann\u00e9es, la p\u00e9riode de cinq jours que constituent les soldes du vendredi noir au lundi cybern\u00e9tique est devenue une aubaine pour le commerce en ligne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consultez les r\u00e9sultats de la recherche :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le vendredi noir, les acheteurs sont d\u00e9sormais plus enclins \u00e0 faire leurs achats en ligne qu'en magasin.<\/li>\n\n\n\n<li>Par rapport aux ventes effectu\u00e9es un autre vendredi, les Am\u00e9ricains sont six fois plus susceptibles d'acheter en ligne le jour du \"Black Friday\".<\/li>\n\n\n\n<li>Lors du Black Friday et du Cyber Monday, les d\u00e9taillants en ligne enregistrent des augmentations de revenus de 240% et 380%, respectivement.<\/li>\n\n\n\n<li>Le trafic en ligne augmente de 220% le jour du Black Friday et de 155% le jour du Cyber Monday par rapport \u00e0 n'importe quel autre jour de vente de l'ann\u00e9e.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">La bonne nouvelle, c'est que vous n'\u00eates pas seul lorsqu'il s'agit de pr\u00e9parer votre vente pour qu'elle soit couronn\u00e9e de succ\u00e8s. Chez MemberPress, nous savons de quoi nous parlons. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis plusieurs ann\u00e9es, nos ventes du vendredi noir ont largement contribu\u00e9 \u00e0 am\u00e9liorer nos r\u00e9sultats, en grande partie gr\u00e2ce \u00e0 quelques outils g\u00e9niaux.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour vous aider \u00e0 planifier vos ventes du vendredi noir, nous avons pens\u00e9 partager une liste des 13 principales ressources que nous utilisons pour r\u00e9ussir nos ventes du vendredi noir. Alors, sans plus attendre, voici...<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Promotional_Tools\"><\/span>Outils promotionnels<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour organiser une bonne vente, vous devez disposer des bons outils pour faire passer le message. La liste suivante comprend trois de nos outils pr\u00e9f\u00e9r\u00e9s pour faire en sorte que votre campagne reste une priorit\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"OptinMonster\"><\/span><a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">OptinMonster<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"520\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/optinmonster.png\" alt=\"optinmonster\" class=\"wp-image-23007\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/optinmonster.png 520w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/optinmonster-300x173.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/optinmonster-295x170.png 295w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/optinmonster-156x90.png 156w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Que serait une campagne pour le Black Friday sans une offre exceptionnelle ? Mais quelle que soit la qualit\u00e9 de votre offre, si elle n'est pas attrayante et si elle n'est pas pr\u00e9sent\u00e9e aux bonnes personnes, autant qu'elle n'existe pas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est l\u00e0 qu'intervient OptinMonster. Ce plugin vous permet de cr\u00e9er des offres \u00e9tonnantes et de les transmettre en un clin d'\u0153il \u00e0 des consommateurs incroyablement pr\u00eats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est dot\u00e9 d'un outil de cr\u00e9ation par glisser-d\u00e9poser qui vous permet d'\u00e9laborer de belles publicit\u00e9s, ainsi que d'un puissant moteur de ciblage et de segmentation qui permet de pr\u00e9senter ces publicit\u00e9s aux bonnes personnes, au bon moment. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il dispose \u00e9galement d'une fonction d'analyse tr\u00e8s performante qui vous permet d'analyser et d'ajuster vos publicit\u00e9s en temps r\u00e9el, afin que vous puissiez <em>garder<\/em> augmenter les conversions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et le mieux dans tout \u00e7a, c'est qu'il existe d\u00e9sormais un MemberPress <a href=\"https:\/\/memberpress.com\/fr\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Int\u00e9gration d'OptinMonster<\/a>! Cela signifie que les utilisateurs de MemberPress peuvent maintenant faire des choses suppl\u00e9mentaires avec OptinMonster, comme par exemple :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Proposer des offres personnalis\u00e9es aux utilisateurs \u201c sur le point de quitter le site \u201d en fonction du cours ou de l'abonnement qu'ils sont en train de consulter<\/li>\n\n\n\n<li>Utilisation <strong>affichages<\/strong> pour proposer aux visiteurs des formations ou des abonnements connexes une fois qu\u2019ils se sont inscrits \u00e0 une formation ou \u00e0 un abonnement. <\/li>\n\n\n\n<li>Montrer un\u00a0<strong><a href=\"https:\/\/optinmonster.com\/features\/lightbox-popups\/\" target=\"_blank\" rel=\"noreferrer noopener\">lightbox popup<\/a>\u00a0<\/strong>du formulaire de connexion aux utilisateurs d\u00e9connect\u00e9s pour qu'ils se reconnectent, ou montrer aux non-clients le formulaire d'inscription pour les inciter \u00e0 s'inscrire.<\/li>\n\n\n\n<li>Utiliser un\u00a0<strong><a href=\"https:\/\/optinmonster.com\/features\/floating-bar\/\" target=\"_blank\" rel=\"noreferrer noopener\">bar flottant<\/a><\/strong>\u00a0sugg\u00e9rer aux \u00e9l\u00e8ves en difficult\u00e9 de revoir les le\u00e7ons pr\u00e9c\u00e9dentes.<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/fr\/blog\/integrate-with-optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">et bien plus encore<\/a>!<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-cyan-bluish-gray-background-color has-background wp-block-paragraph\"><strong><em>V\u00e9rifier <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">OptinMonster ici<\/a>.<\/em><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"RafflePress\"><\/span><a href=\"https:\/\/memberpress.com\/go\/rafflepress\/main\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">RafflePress<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/rafflepress.png\" alt=\"tirage au sort\" class=\"wp-image-23012\" width=\"555\" height=\"278\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/rafflepress.png 740w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/rafflepress-300x150.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/rafflepress-340x170.png 340w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/rafflepress-700x350.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/rafflepress-156x78.png 156w\" sizes=\"(max-width: 555px) 100vw, 555px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Rien de tel qu'un bon vieux cadeau pour attirer le trafic vers votre page de renvoi pour le Black Friday. Non seulement les cadeaux attirent beaucoup plus l'attention sur votre offre, mais ils permettent \u00e9galement de d\u00e9velopper la notori\u00e9t\u00e9 de la marque et la loyaut\u00e9, ce qui vous permettra d'aller bien au-del\u00e0 du Black Friday.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notre plugin pr\u00e9f\u00e9r\u00e9 pour les offres promotionnelles, RafflePress, fera passer votre promotion au niveau sup\u00e9rieur. Il dispose d'un constructeur de cadeaux par glisser-d\u00e9poser, de mod\u00e8les pr\u00e9construits con\u00e7us pour les conversions, d'une entr\u00e9e en un clic et d'int\u00e9grations de m\u00e9dias sociaux, parmi d'autres caract\u00e9ristiques. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La meilleure partie du plugin, cependant, est sa fonction de partage viral, qui permet aux visiteurs de partager votre offre en cliquant sur un bouton.<\/p>\n\n\n\n<p class=\"has-cyan-bluish-gray-background-color has-background wp-block-paragraph\"><strong><em>V\u00e9rifier <a href=\"https:\/\/memberpress.com\/go\/rafflepress\/main\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">RafflePress ici<\/a>.<\/em><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AddEvent\"><\/span><a href=\"https:\/\/www.addevent.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Ajouter un \u00e9v\u00e9nement<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/addevent-add-to-calendar.png\" alt=\"addevent\" class=\"wp-image-23015\" width=\"500\" height=\"275\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/addevent-add-to-calendar.png 1000w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/addevent-add-to-calendar-300x165.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/addevent-add-to-calendar-768x422.png 768w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Il est essentiel de cr\u00e9er un engouement autour de vos soldes du vendredi noir. Mais m\u00eame si de belles publicit\u00e9s accrocheuses attirent l'attention des gens pendant une minute, vous devez d'une mani\u00e8re ou d'une autre... <em>garder<\/em> de l'attention jusqu'\u00e0 la date de votre lancement. AddEvent est un outil formidable pour y parvenir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ajoutez le widget \u00e0 la page d'accueil de votre vente, et tous ceux qui la visiteront auront la possibilit\u00e9 d'enregistrer la date dans leur calendrier en un seul clic. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AddEvent dispose d'un tableau de bord super facile \u00e0 utiliser o\u00f9 vous pouvez cr\u00e9er des \u00e9v\u00e9nements directement sur la page ou les importer \u00e0 partir de calendriers externes. Vous pouvez \u00e9galement faire en sorte que le bouton \"Ajouter au calendrier\" soit suffisamment grand et beau pour qu'on ne puisse pas le manquer.<\/p>\n\n\n\n<p class=\"has-black-color has-cyan-bluish-gray-background-color has-text-color has-background wp-block-paragraph\"><strong><em>V\u00e9rifier <a href=\"https:\/\/www.addevent.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Ajouter un \u00e9v\u00e9nement ici<\/a>.<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Miscellaneous_Tools\"><\/span>Outils divers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Qu'il s'agisse d'accepter des paiements, d'analyser des indicateurs, d'optimiser en temps r\u00e9el ou de stimuler les ventes, les trois plugins suivants sont indispensables \u00e0 votre bo\u00eete \u00e0 outils pour le Black Friday.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MonsterInsights\"><\/span><a href=\"https:\/\/memberpress.com\/go\/mi\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">MonsterInsights<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/monsterinsights2.jpg\" alt=\"\" class=\"wp-image-23027\" width=\"500\" height=\"252\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/monsterinsights2.jpg 1000w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/monsterinsights2-300x151.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/monsterinsights2-768x387.jpg 768w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">L'un des meilleurs moyens de vous assurer que votre campagne Black Friday continue de cartonner est de suivre en permanence ses performances. Mais ce n'est pas tout : vous devez \u00e9galement pouvoir l'ajuster et l'optimiser au fur et \u00e0 mesure. MonsterInsights vous offre toute une gamme d'outils qui simplifient ce processus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il y a une raison pour laquelle MonsterInsights est l'outil d'analyse WordPress le plus populaire sur le march\u00e9. C'est le meilleur ! Il vous apporte un suivi universel sur tous les appareils, des statistiques en temps r\u00e9el et un tableau de bord Google Analytics directement dans WordPress. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il propose \u00e9galement un suivi am\u00e9lior\u00e9 du commerce \u00e9lectronique, des analyses au niveau des pages, ainsi qu'un suivi des liens et des annonces d'affiliation. Tout cela en plus d'assurer une conformit\u00e9 automatique au GDPR. C'est comme si les m\u00e9triques \u00e9taient faites au paradis.<\/p>\n\n\n\n<p class=\"has-cyan-bluish-gray-background-color has-background wp-block-paragraph\"><strong><em>V\u00e9rifier <a href=\"https:\/\/memberpress.com\/go\/mi\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">MonsterInsights ici<\/a>.<\/em><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stripe\"><\/span><a href=\"https:\/\/stripe.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Rayure<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/stripe-for-wordpress-1024x512.png\" alt=\"rayure\" class=\"wp-image-23021\" width=\"512\" height=\"256\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/stripe-for-wordpress-1024x512.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/stripe-for-wordpress-300x150.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/stripe-for-wordpress-768x384.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/stripe-for-wordpress.png 1460w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Si vous \u00eates comme la plupart des hommes d'affaires au sang rouge, il y a une raison principale pour laquelle vous \u00eates pr\u00eat \u00e0 vous investir corps et \u00e2me dans une campagne Black Friday de haut niveau : l'argent. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous savez donc probablement d\u00e9j\u00e0 que la fa\u00e7on dont vous g\u00e9rez les transactions est aussi importante pour le succ\u00e8s de votre campagne que la fa\u00e7on dont vous g\u00e9rez le marketing. Pour les transactions financi\u00e8res, nous recommandons sans r\u00e9serve Stripe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bien apr\u00e8s le Black Friday, Stripe vous sera utile. Il s'agit d'une suite enti\u00e8rement int\u00e9gr\u00e9e de produits de paiement qui vous aidera \u00e0 vous prot\u00e9ger contre la fraude, \u00e0 \u00e9tablir des factures, \u00e0 \u00e9mettre des cartes physiques et virtuelles, \u00e0 obtenir des financements et \u00e0 g\u00e9rer les d\u00e9penses de votre entreprise. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 des int\u00e9grations directes avec les r\u00e9seaux de cartes et les banques et \u00e0 des flux de paiement dans le navigateur, cette plateforme op\u00e8re \u00e0 tous les niveaux de la pile financi\u00e8re.<\/p>\n\n\n\n<p class=\"has-cyan-bluish-gray-background-color has-background wp-block-paragraph\"><em><strong>V\u00e9rifier <a href=\"https:\/\/stripe.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Rayures ici<\/a>.<\/strong><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MemberPress_Coupons\"><\/span><a href=\"https:\/\/memberpress.com\/fr\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Coupons MemberPress<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/memberpress-1024x512.png\" alt=\"memberpress\" class=\"wp-image-23024\" width=\"512\" height=\"256\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/memberpress-1024x512.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/memberpress-300x150.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/memberpress-768x384.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/memberpress.png 1500w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Si vous travaillez dans le domaine des sites d'adh\u00e9sion, notre propre outil de coupon est l'un des meilleurs du vendredi noir. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez d\u00e9finir des codes et des remises associ\u00e9es, puis personnaliser facilement leur fonctionnement - y compris des remises en pourcentage standard, des remises pour le premier paiement uniquement, des remises pour la p\u00e9riode d'essai, etc. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9galement contr\u00f4ler totalement qui peut utiliser un coupon, combien de fois il peut \u00eatre utilis\u00e9 et pendant combien de temps il est valable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour un tutoriel complet sur l'utilisation des coupons MemberPress, consultez la vid\u00e9o ci-dessous :<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"Pqi6znx1scJ2vWab1SuBm7fIwVS2hUEjMY3d6hTuj4BGMWNLrz0PCtJqinAwFQLlkpvy9forQN5KZakg9Y8oXemG7HtFOc5\"><div class=\"responsive-video\"><iframe title=\"Comment cr\u00e9er des coupons dans MemberPress (Tutoriel complet)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0aOl3YImbQg?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"has-cyan-bluish-gray-background-color has-background wp-block-paragraph\"><strong><em>V\u00e9rifier <a href=\"https:\/\/memberpress.com\/fr\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress ici<\/a>.<\/em><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advanced_Coupons\"><\/span><a href=\"https:\/\/advancedcouponsplugin.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Coupons avanc\u00e9s<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img decoding=\"async\" width=\"1024\" height=\"332\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/advanced-coupons-1024x332.jpg\" alt=\"coupons avanc\u00e9s\" class=\"wp-image-23545\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/advanced-coupons-1024x332.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/advanced-coupons-300x97.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/advanced-coupons-768x249.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/advanced-coupons-1536x497.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/advanced-coupons.jpg 1544w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous utilisez WooCommerce, vous avez tout int\u00e9r\u00eat \u00e0 vous pencher de plus pr\u00e8s sur l'extension \u00ab Advanced Coupons \u00bb pour le Black Friday. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La plateforme \u00e9tend consid\u00e9rablement les fonctions des coupons WooCommerce pour inclure les offres BOGO, les conditions de panier, la planification et l'application automatique. Elle vous permet \u00e9galement d'exploiter un programme de fid\u00e9lit\u00e9 et de cr\u00e9er des coupons d'URL et d'exp\u00e9dition.<\/p>\n\n\n\n<p class=\"has-cyan-bluish-gray-background-color has-background wp-block-paragraph\"><strong><em>V\u00e9rifier <a href=\"https:\/\/advancedcouponsplugin.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Coupons avanc\u00e9s ici<\/a>.<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Email_Marketing_Tools\"><\/span>Outils de marketing par courriel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour bien d\u00e9marrer le Black Friday, le plus s\u00fbr est de commencer par votre base de donn\u00e9es existante. Les outils de marketing par e-mail pr\u00e9sent\u00e9s ci-dessous sont les meilleurs du march\u00e9 et comprennent toutes les fonctionnalit\u00e9s dont vous aurez besoin pour faire passer le message aupr\u00e8s de ceux qui comptent le plus.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ActiveCampaign\"><\/span><a href=\"https:\/\/memberpress.com\/go\/activecamp\/landing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Campagne active<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/activecampaign-1024x536.png\" alt=\"campagne active\" class=\"wp-image-23029\" width=\"512\" height=\"268\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/activecampaign-1024x536.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/activecampaign-300x157.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/activecampaign-768x402.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/activecampaign-1536x804.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/activecampaign-2048x1072.png 2048w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">ActiveCampaign n'est pas seulement destin\u00e9 \u00e0 l'email. Il s'agit d'une plateforme d'automatisation du marketing par e-mail et de gestion de la relation client, parfaite pour le Black Friday - ou tout autre jour de l'ann\u00e9e.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'\u00e9diteur visuel vous permet de cr\u00e9er de puissants flux d'e-mails. Et sa bo\u00eete \u00e0 outils robuste vous permet de : <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>atteindre et engager votre public gr\u00e2ce \u00e0 un ciblage pr\u00e9cis, <\/li>\n\n\n\n<li>\u00e9duquer vos utilisateurs gr\u00e2ce \u00e0 des conseils sur mesure,<\/li>\n\n\n\n<li>Envoyez des appels \u00e0 l'action parfaitement synchronis\u00e9s et inspirez le mouvement dont vous avez besoin pour que votre vente soit exceptionnelle.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-cyan-bluish-gray-background-color has-background wp-block-paragraph\"><strong><em>V\u00e9rifier <a href=\"https:\/\/memberpress.com\/go\/activecamp\/landing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ActiveCampaign ici<\/a>.<\/em><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ConvertKit\"><\/span><a href=\"https:\/\/memberpress.com\/go\/convertkit\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ConvertKit<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/convertkit2-1024x537.png\" alt=\"\" class=\"wp-image-23031\" width=\"512\" height=\"269\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/convertkit2-1024x537.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/convertkit2-300x157.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/convertkit2-768x402.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/convertkit2.png 1166w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Si vous \u00eates un bon cerveau, ConvertKit est l'outil de marketing par courriel qu'il vous faut.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con\u00e7u pour les cr\u00e9ateurs qui ne souhaitent pas perdre leur temps \u00e0 se pr\u00e9occuper des d\u00e9tails techniques, ConvertKit vous permet de cr\u00e9er rapidement des pages d'atterrissage afin de partager vos id\u00e9es \u00e0 tout moment. Il vous aide \u00e9galement \u00e0 r\u00e9diger des e-mails captivants et originaux, indispensables pour capter l'attention de votre public lors du Black Friday.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La bo\u00eete \u00e0 outils comprend des formulaires de capture d'e-mails, des diffusions, de superbes mod\u00e8les, des autor\u00e9pondeurs, du marquage et des flux de travail avanc\u00e9s pour l'automatisation des e-mails.<\/p>\n\n\n\n<p class=\"has-cyan-bluish-gray-background-color has-background wp-block-paragraph\"><strong><em>V\u00e9rifier <a href=\"https:\/\/memberpress.com\/go\/convertkit\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ConvertKit ici<\/a>.<\/em><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Drip\"><\/span><a href=\"https:\/\/www.drip.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Goutte \u00e0 goutte<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/drip2.jpg\" alt=\"\" class=\"wp-image-23033\" width=\"518\" height=\"323\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/drip2.jpg 562w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/drip2-300x187.jpg 300w\" sizes=\"(max-width: 518px) 100vw, 518px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Malgr\u00e9 son nom tr\u00e8s amusant, Drip est un outil d'email marketing tr\u00e8s puissant qui peut vous aider \u00e0 mener votre campagne Black Friday au sommet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En tant que service de marketing par courriel avanc\u00e9, Drip comprend des formulaires de capture de courriel, des diffusions, de superbes mod\u00e8les, des autor\u00e9pondeurs, le marquage, des flux de travail d'automatisation des courriels avanc\u00e9s et une gestion de base des clients potentiels. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce qui distingue vraiment Drip, c'est qu'il prend vos donn\u00e9es et vous fournit des recommandations pour vous aider \u00e0 vous d\u00e9velopper. De plus, il vous montre des analyses pour vous aider \u00e0 mieux comprendre votre retour sur investissement.<\/p>\n\n\n\n<p class=\"has-black-color has-cyan-bluish-gray-background-color has-text-color has-background wp-block-paragraph\"><strong><em>V\u00e9rifier <a href=\"https:\/\/www.drip.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Goutte \u00e0 goutte ici<\/a>.<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"WordPress_Page_Builders\"><\/span>Constructeurs de pages WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nous ne saurions trop insister sur les avantages d'un excellent constructeur de pages pour organiser rapidement et facilement votre campagne Black Friday. Rassurez-vous, chaque constructeur ci-dessous fonctionne parfaitement avec tous les outils de notre liste.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Divi\"><\/span><a href=\"https:\/\/memberpress.com\/go\/elegantthemes\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Divi<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/divi2-1.png\" alt=\"\" class=\"wp-image-23039\" width=\"565\" height=\"231\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/divi2-1.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/divi2-1-300x123.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/divi2-1-768x314.png 768w\" sizes=\"(max-width: 565px) 100vw, 565px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Divi est aux constructeurs de pages ce que MailChimp est aux plateformes de marketing par courriel. Tout le monde conna\u00eet Divi. Et pour cause. Sa technologie de construction visuelle incroyablement avanc\u00e9e permet \u00e0 WordPress d'atteindre un tout autre niveau.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Divi offre un contr\u00f4le total sur la conception au sein d'un cadre qui vous permet de personnaliser votre site de A \u00e0 Z. Que vous soyez d\u00e9butant ou d\u00e9veloppeur exp\u00e9riment\u00e9, cette plateforme vous permettra \u00e9galement de faire passer votre promotion du Black Friday \u00e0 un tout autre niveau.<\/p>\n\n\n\n<p class=\"has-cyan-bluish-gray-background-color has-background wp-block-paragraph\"><strong><em>V\u00e9rifier <a href=\"https:\/\/memberpress.com\/go\/elegantthemes\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Divi ici<\/a>.<\/em><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Elementor\"><\/span><a href=\"https:\/\/memberpress.com\/go\/elementor\/main\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Elementor<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/elementor-1024x536.png\" alt=\"\" class=\"wp-image-23043\" width=\"512\" height=\"268\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/elementor-1024x536.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/elementor-300x157.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/elementor-768x402.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/elementor.png 1200w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Si vous cherchez une solution simple pour le Black Friday (et n'importe quel jour de l'ann\u00e9e d'ailleurs), Elementor est votre centrale de construction de pages.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cet outil de cr\u00e9ation vous permet de g\u00e9rer tous les aspects de votre processus de conception web \u00e0 partir d'une seule et m\u00eame plateforme. Il int\u00e8gre une interface de conception visuelle 100%, reconnue pour sa simplicit\u00e9 et sa facilit\u00e9 d'utilisation. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec Elementor, vous disposez vraiment d'une solution tout-en-un, comme en t\u00e9moignent les plus de cinq millions de professionnels qui l'utilisent chaque jour.<\/p>\n\n\n\n<p class=\"has-cyan-bluish-gray-background-color has-background wp-block-paragraph\"><strong><em>V\u00e9rifier <a href=\"https:\/\/memberpress.com\/go\/elementor\/main\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Elementor ici<\/a>.<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Help_Putting_Everything_Together\"><\/span>Aide \u00e0 l'assemblage<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le vendredi noir est une grande affaire. Et les grandes affaires peuvent parfois n\u00e9cessiter un peu d'aide ext\u00e9rieure. Gardez les deux ressources suivantes dans votre poche arri\u00e8re et vous serez couvert quoi qu'il arrive.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Landing_Page_Guys\"><\/span><a href=\"https:\/\/landingpageguys.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Les gars de la page d'atterrissage<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/landing-1.jpg\" alt=\"\" class=\"wp-image-23047\" width=\"540\" height=\"400\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/landing-1.jpg 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/landing-1-300x222.jpg 300w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">L'un des \u00e9l\u00e9ments les plus importants de votre campagne Black Friday est sa page de renvoi. C'est sur cette page que se trouvent tous les d\u00e9tails et que la magie op\u00e8re. Elle doit \u00eatre belle et bien faire son travail, c'est-\u00e0-dire inciter vos clients \u00e0 se convertir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans les deux cas, les Landing Page Guys sont l\u00e0 pour vous aider. Ils existent depuis des ann\u00e9es et connaissent les meilleures pratiques et astuces qui feront de votre page d'atterrissage une Mecque de l'argent. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et non seulement ils le font bien, mais ils le font au bon prix. C'est pourquoi nous faisons appel \u00e0 eux chaque ann\u00e9e.<\/p>\n\n\n\n<p class=\"has-cyan-bluish-gray-background-color has-background wp-block-paragraph\"><strong><em>Consultez le site <a href=\"https:\/\/landingpageguys.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Les gars des pages d'atterrissage ici<\/a>.<\/em><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Codeable\"><\/span><a href=\"https:\/\/memberpress.com\/go\/codeable\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Codeable<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/codeable-1024x512.png\" alt=\"codable\" class=\"wp-image-23049\" width=\"512\" height=\"256\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/codeable-1024x512.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/codeable-300x150.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/codeable-768x384.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/codeable.png 1460w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Croyez-nous. Le Black Friday est un \u00e9v\u00e9nement tr\u00e9pidant, et il y a beaucoup de choses qui bougent pendant les semaines qui l'entourent. Si vous rencontrez des probl\u00e8mes (et ne soyez pas surpris si cela vous arrive), vous voudrez avoir acc\u00e8s \u00e0 des experts qui peuvent vous aider \u00e0 remettre les choses en marche rapidement. C'est l\u00e0 que Codeable peut \u00eatre votre phare dans la nuit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Codeable est compos\u00e9 d'une \u00e9quipe de d\u00e9veloppeurs WordPress ind\u00e9pendants qui peuvent r\u00e9soudre n'importe quel probl\u00e8me que vous pourriez avoir. Leurs experts sont disponibles \u00e0 temps plein, de mani\u00e8re r\u00e9currente ou \u00e0 court terme. Donc si vous avez besoin d'une solution ponctuelle pour le Black Friday, c'est bon. Travailler avec Codeable est 100% sans risque, et ils offrent des estimations gratuites.<\/p>\n\n\n\n<p class=\"has-cyan-bluish-gray-background-color has-background wp-block-paragraph\"><strong><em>V\u00e9rifier <a href=\"https:\/\/memberpress.com\/go\/codeable\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Codable ici<\/a>.<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>\u00c0 emporter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Voil\u00e0, c'est fait. Nos 13 outils pr\u00e9f\u00e9r\u00e9s lorsqu'il s'agit de l'extravagance annuelle des soldes du vendredi noir au lundi vert. Nous les utilisons tous parce que nous les trouvons g\u00e9niaux. Mais quels que soient les outils que vous d\u00e9cidez d'utiliser pour votre \u00e9v\u00e9nement du Black Friday, assurez-vous que votre liste comprend les \u00e9l\u00e9ments suivants :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>G\u00e9n\u00e9rateur de pages d'atterrissage<\/li>\n\n\n\n<li>Plugin g\u00e9n\u00e9rateur de leads<\/li>\n\n\n\n<li>Plugin de gestion de concours<\/li>\n\n\n\n<li>G\u00e9n\u00e9rateur d'\u00e9v\u00e9nements<\/li>\n\n\n\n<li>Plugin d'analyse<\/li>\n\n\n\n<li>Passerelle de paiement<\/li>\n\n\n\n<li>G\u00e9n\u00e9rateur de coupons<\/li>\n\n\n\n<li>Ressources d'experts WordPress<\/li>\n\n\n\n<li>Outil de marketing par courriel<\/li>\n\n\n\n<li>Constructeur de pages WordPress&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous d\u00e9cidez d'essayer l'un de nos outils pr\u00e9f\u00e9r\u00e9s (et nous esp\u00e9rons que vous le ferez), faites-nous part de vos impressions dans la section des commentaires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 votre r\u00e9ussite !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <\/strong><a href=\"https:\/\/www.facebook.com\/memberpress\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"><strong>Facebook<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"><strong>Twitter<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"><strong>Instagram<\/strong><\/a><strong>,<\/strong><strong> et <\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"><strong>LinkedIn<\/strong><\/a><strong>! Et n'oubliez pas de vous abonner dans la case pr\u00e9vue \u00e0 cet effet.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Have you been wondering whether a Black Friday sale is worth the trouble? Are you concerned about putting a ton of work into a campaign that won\u2019t deliver a good ROI? Then allow us to settle the issue for you. For online businesses, the decision of whether to hold a Black Friday (and Cyber Monday) [&hellip;]<\/p>\n","protected":false},"author":42532,"featured_media":23051,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[6,69,134,94,145],"tags":[444],"class_list":["post-23006","post","type-post","status-publish","format-standard","has-post-thumbnail","category-add-ons","category-advice","category-how-to-2","category-marketing","category-tools","tag-black-friday","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Are you worried that your Black Friday sale won&#039;t see success? 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