The thought of having recurring revenue can put dollar signs in anyone\u2019s eyes! You can see those dollars increase and save yourself a lot of heartache by thinking through your long term membership site strategy. It\u2019s critical to work through the entire customer experience, so you don\u2019t find yourself scrambling and have frustrated customers. My clients are always surprised by the items they haven\u2019t thought of when we discuss their membership strategy.<\/p>\n
To increase the success of your membership site launch, I use these three membership site strategies.<\/p>\n
Whiteboard, digital or scratch piece of paper, it doesn't matter. Plan out your entire process. Use some of these questions below to help you ensure a better experience for you and your customer. \u00a0It\u2019s not just about delivering content on your membership site, it\u2019s also about the experience your users have when getting your content.<\/p>\n
Questions to ask yourself:<\/p>\n
Make it simple to buy, simple to sign up, simple to login, and simple to access content. Brainstorm all the content you want, or could, deliver through your membership site. Then figure out how it goes together in the simplest form. It\u2019s easy to say \u201cI want to charge $29 a month for people to get my awesome knowledge.\u201d It's another thing to ensure people are getting value for $29 a month. Customer support issues will drastically be reduced when your membership site is simple and easy to access the content they've paid for.<\/p>\n
Technical support issues are the last thing any membership site owner wants to deal with. Even though you hope a magic fairy makes technology work perfect and you hope everyone is as tech savvy as they should be, customers will have technical issues and\/or questions. Everything from real technical issues to not understanding what do to. To reduce support having a solid membership site platform is the first and most important tip to reduce membership technical issues, the second is having a system to manage their questions. Create an FAQ page, a knowledge base, email system, or phone number. You decide, but make it easy to get help. When you use a well built membership system, customer support decreases, but dealing with these issues can be frustrating, especially when you receive an email that says \u201cI downloaded your eBook and I don\u2019t know where it went\u201d \u2014- that is clearly an issue on their end, but nonetheless they are going to expect you to be able to solve the issue for them. Customers having problems resetting their passwords, with problems accessing content, having technical issues with old browsers or devices, having problems accessing from mobile devices, and not being able to login are just a few common support issues you need to be prepared for.<\/p>\n
When you make the customer experience awesome, you'll see those dollars signs will not just be in your eyes, they'll be in your bank account!<\/p>\n","protected":false},"excerpt":{"rendered":"
The thought of having recurring revenue can put dollar signs in anyone\u2019s eyes! You can see those dollars increase and save yourself a lot of heartache by thinking through your long term membership site strategy. It\u2019s critical to work through the entire customer experience, so you don\u2019t find yourself scrambling and have frustrated customers. My [\u2026]<\/p>\n","protected":false},"author":66,"featured_media":15770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[73,70,72],"class_list":{"0":"post-2333","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"tag-customers","9":"tag-membership-site","10":"tag-support","11":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t