{"id":23868,"date":"2021-04-12T07:38:00","date_gmt":"2021-04-12T13:38:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=23868"},"modified":"2022-11-16T15:15:48","modified_gmt":"2022-11-16T22:15:48","slug":"do-you-need-members-only-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/do-you-need-members-only-site\/","title":{"rendered":"Comment savoir si votre entreprise a besoin d'un site r\u00e9serv\u00e9 aux membres"},"content":{"rendered":"<p>Un site web d'adh\u00e9sion peut \u00eatre un excellent moyen de susciter l'engagement des utilisateurs et de g\u00e9n\u00e9rer des revenus r\u00e9currents. Un nombre impressionnant de <a href=\"https:\/\/memberpress.com\/fr\/useful-membership-site-statistics-you-should-know-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">76% des entreprises<\/a> affirment qu'un mod\u00e8le bas\u00e9 sur l'abonnement leur permet d'\u00e9tablir des relations durables avec leurs clients. Toutefois, un site r\u00e9serv\u00e9 aux membres n'est pas forc\u00e9ment adapt\u00e9 \u00e0 toutes les marques.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d60ef3b7bbb\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d60ef3b7bbb\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/do-you-need-members-only-site\/#Understanding_Members-Only_Sites_and_Why_You_Might_Need_One\" >Comprendre les sites r\u00e9serv\u00e9s aux membres et pourquoi vous pourriez en avoir besoin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/do-you-need-members-only-site\/#How_to_Know_Whether_Your_Business_Needs_a_Members-Only_Site_4_Ways_to_Tell\" >Comment savoir si votre entreprise a besoin d'un site r\u00e9serv\u00e9 aux membres (4 fa\u00e7ons de le savoir)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/do-you-need-members-only-site\/#1_You_Have_a_Substantial_Existing_Audience\" >1. Vous disposez d\u00e9j\u00e0 d'un public important<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/do-you-need-members-only-site\/#2_Your_Product_Makes_a_Difference\" >2. Votre produit fait la diff\u00e9rence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/do-you-need-members-only-site\/#3_You_Publish_Content_Regularly\" >3. Vous publiez r\u00e9guli\u00e8rement du contenu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/do-you-need-members-only-site\/#4_You_Have_a_Long-Term_Plan\" >4. Vous avez un plan \u00e0 long terme<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/do-you-need-members-only-site\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Pour g\u00e9rer avec succ\u00e8s une activit\u00e9 d'adh\u00e9sion, vous devez consacrer beaucoup d'efforts \u00e0 la production d'un contenu durable et convertible. Votre produit doit \u00eatre suffisamment attrayant pour que votre public rejoigne le club et y reste. Si votre entreprise ne satisfait pas d\u00e9j\u00e0 \u00e0 ces exigences, un site d'abonnement n'est probablement pas la bonne solution pour vous.<\/p>\n\n\n\n<p>Dans cet article, nous examinerons quatre fa\u00e7ons de savoir si votre entreprise a besoin d'un site r\u00e9serv\u00e9 aux membres. Allons-y !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_Members-Only_Sites_and_Why_You_Might_Need_One\"><\/span>Comprendre les sites r\u00e9serv\u00e9s aux membres et pourquoi vous pourriez en avoir besoin<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tout d'abord, pr\u00e9cisons ce qu'est un site r\u00e9serv\u00e9 aux membres. Il s'agit essentiellement d'une partie de votre site web \u00e0 laquelle seuls les utilisateurs enregistr\u00e9s (et, dans de nombreux cas, payants) peuvent acc\u00e9der. Cela vous permet de proposer un contenu exclusif, des produits et services haut de gamme ou d'autres offres qui ne sont pas accessibles au public.<\/p>\n\n\n\n<p>Si vous avez d\u00e9j\u00e0 un site WordPress, vous pouvez facilement cr\u00e9er une telle zone en utilisant notre <a href=\"https:\/\/memberpress.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Plugin MemberPress<\/a>. Il vous permet de g\u00e9rer des programmes d'adh\u00e9sion gratuits, des programmes payants ou un m\u00e9lange des deux.<\/p>\n\n\n\n<p>L'exploitation d'un site web r\u00e9serv\u00e9 aux membres pr\u00e9sente les avantages suivants<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Il g\u00e9n\u00e9rera des revenus r\u00e9currents si vous en faites payer l'acc\u00e8s.<\/li><li>La fid\u00e9lit\u00e9 des clients augmentera probablement en raison de l'investissement des utilisateurs dans votre site et du sentiment d'appartenance \u00e0 une communaut\u00e9 qu'il procure.<\/li><li>Un acc\u00e8s restreint peut vous aider \u00e0 asseoir l'autorit\u00e9 de votre marque en cr\u00e9ant un sentiment d'exclusivit\u00e9.<\/li><\/ul>\n\n\n\n<p>Si l'exploitation de sites r\u00e9serv\u00e9s aux membres peut s'av\u00e9rer lucrative, elle exige n\u00e9anmoins beaucoup de travail. Par exemple, vous devrez peut-\u00eatre produire une quantit\u00e9 substantielle de contenu gratuit pour prouver votre expertise avant que les clients potentiels ne s'inscrivent. Cela prend du temps et il peut \u00eatre difficile de garder une longueur d'avance sur ses concurrents.<\/p>\n\n\n\n<p>Enfin, votre contenu premium doit offrir une valeur exceptionnelle pour convaincre vos visiteurs qu'il vaut la peine de s'abonner. Vous devez \u00e9galement <a href=\"https:\/\/memberpress.com\/fr\/10-free-marketing-tools-from-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">le commercialiser en permanence<\/a> \u00e0 de nouveaux membres potentiels. Il est donc judicieux d'\u00e9valuer votre entreprise et de d\u00e9terminer si un mod\u00e8le d'adh\u00e9sion vous convient.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Know_Whether_Your_Business_Needs_a_Members-Only_Site_4_Ways_to_Tell\"><\/span>Comment savoir si votre entreprise a besoin d'un site r\u00e9serv\u00e9 aux membres (4 fa\u00e7ons de le savoir)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Maintenant que nous avons \u00e9voqu\u00e9 les avantages et les inconv\u00e9nients d'un site r\u00e9serv\u00e9 aux membres, vous vous demandez probablement si votre entreprise pourrait en avoir besoin. Pour le savoir, vous devez rechercher les quatre indicateurs cl\u00e9s suivants.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_You_Have_a_Substantial_Existing_Audience\"><\/span>1. Vous disposez d\u00e9j\u00e0 d'un public important<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Il est plus facile de lancer un site d'adh\u00e9sion si vous avez d\u00e9j\u00e0 des adeptes d\u00e9vou\u00e9s qui sont pr\u00eats \u00e0 se convertir en clients payants. Id\u00e9alement, vous devriez avoir un nombre important d'utilisateurs tr\u00e8s engag\u00e9s qui commentent souvent vos articles de blog, interagissent avec vous sur les m\u00e9dias sociaux et sont passionn\u00e9s par votre marque.<\/p>\n\n\n\n<p>Il est difficile d'estimer la taille que doit avoir votre audience pour \u00eatre consid\u00e9r\u00e9e comme \u201c importante \u201d, car cela d\u00e9pend de vos objectifs commerciaux et financiers. Gardez \u00e0 l'esprit que le nombre d'abonn\u00e9s de votre marque sur les r\u00e9seaux sociaux n'est g\u00e9n\u00e9ralement pas un indicateur fiable du nombre d'utilisateurs susceptibles de se convertir si vous lancez un site r\u00e9serv\u00e9 aux membres.<\/p>\n\n\n\n<p>Par exemple, vous pouvez \u00eatre un YouTubeur avec 10 000 adeptes occasionnels, mais seulement cinq pour cent d'entre eux s'abonnent \u00e0 votre cha\u00eene. En fonction de vos objectifs, ce r\u00e9sultat peut \u00eatre satisfaisant ou non.<\/p>\n\n\n\n<p>En revanche, quelqu'un qui a 1 000 fans tr\u00e8s investis peut convertir la plupart d'entre eux. Il est donc pr\u00e9f\u00e9rable de cibler une niche sp\u00e9cifique et de consacrer du temps \u00e0 la cr\u00e9ation d'un site web. <a href=\"https:\/\/themarketingfolks.com\/build-loyal-social-media-following-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">construire une base de fans fid\u00e8les<\/a> avant de lancer un site r\u00e9serv\u00e9 aux membres.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Your_Product_Makes_a_Difference\"><\/span>2. Votre produit fait la diff\u00e9rence<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si vous voulez convaincre vos visiteurs de s'abonner, votre produit ou service doit <a href=\"https:\/\/memberpress.com\/fr\/does-my-membership-provide-value-and-how-to-fix-it-if-it-doesnt\/\" target=\"_blank\" rel=\"noreferrer noopener\">apporter de la valeur<\/a>. Comment savoir si c'est le cas ? Si votre public revient chercher votre contenu parce qu'il apporte une solution \u00e0 un probl\u00e8me auquel il est confront\u00e9, vous \u00eates probablement sur la bonne voie.<\/p>\n\n\n\n<p>Par exemple, si vous \u00eates professeur de fitness, vos visiteurs pourraient trouver vos conseils d'exercices utiles parce qu'ils veulent rester en forme. En fonction de votre cr\u00e9neau, vous pouvez \u00e9galement proposer des divertissements, des <a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/the-beginners-guide-to-evergreen-content\" target=\"_blank\" rel=\"noreferrer noopener\">contenu \u00e9volutif<\/a>ou offrir des conseils aux entreprises.<\/p>\n\n\n\n<p>Quelles que soient vos comp\u00e9tences, pensez aux besoins de votre public et \u00e0 la fa\u00e7on dont votre produit, votre service ou votre contenu peut am\u00e9liorer leur vie d'une mani\u00e8re que d'autres sites ne peuvent pas faire. Ensuite, concentrez-vous sur votre <a href=\"https:\/\/www.entrepreneur.com\/article\/252960\" target=\"_blank\" rel=\"noreferrer noopener\">des arguments de vente uniques<\/a> pour devenir un sp\u00e9cialiste incontournable dans votre niche.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_You_Publish_Content_Regularly\"><\/span>3. Vous publiez r\u00e9guli\u00e8rement du contenu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Il ne fait aucun doute que vous passerez des heures \u00e0 cr\u00e9er du contenu chaque semaine pour satisfaire vos membres payants. Voici quelques id\u00e9es qui pourraient justifier des abonnements :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>De nouveaux messages chaque jour<\/li><li>\u00c9laboration d'un <a href=\"https:\/\/memberpress.com\/fr\/introducing-memberpress-courses\/\" title=\"Pr\u00e9sentation des cours MemberPress\" target=\"_blank\" rel=\"noreferrer noopener\">cours en ligne<\/a><\/li><li>Cr\u00e9er un livre \u00e9lectronique<\/li><li>Organiser des webinaires ou des podcasts<\/li><li>H\u00e9bergement d'un forum communautaire priv\u00e9<\/li><\/ul>\n\n\n\n<p>En outre, vous devez \u00e9galement maintenir votre contenu gratuit. Il peut vous aider \u00e0 construire une base de clients solide et \u00e0 convaincre vos visiteurs que votre expertise vaut la peine d'\u00eatre souscrite. En outre, il peut stimuler votre <a href=\"https:\/\/memberpress.com\/fr\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">strat\u00e9gie d'optimisation des moteurs de recherche (SEO)<\/a>.<\/p>\n\n\n\n<p>Si vous ne publiez pas r\u00e9guli\u00e8rement, vous aurez peut-\u00eatre du mal \u00e0 vous adapter \u00e0 un site r\u00e9serv\u00e9 aux membres. Vous devrez produire de gros volumes de contenu, et vous devrez donc vous demander si cet effort sera durable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_You_Have_a_Long-Term_Plan\"><\/span>4. Vous avez un plan \u00e0 long terme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Enfin, vous devez avoir un plan solide en t\u00eate avant de lancer votre site r\u00e9serv\u00e9 aux membres, afin de savoir quelles mesures vous devez prendre pour l'aider \u00e0 se d\u00e9velopper et \u00e0 r\u00e9ussir. Il est essentiel de tenir compte des \u00e9l\u00e9ments suivants :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Parcours du client. <\/strong>Qui est votre public et quels sont ses besoins ? Comment comptez-vous transformer les visiteurs occasionnels en membres d\u00e9vou\u00e9s ? Pouvez-vous les fid\u00e9liser ? <\/li><li><strong>L'engagement communautaire. <\/strong>\u00cates-vous pr\u00eat \u00e0 consacrer du temps \u00e0 cultiver votre public, \u00e0 r\u00e9pondre aux commentaires et \u00e0 maintenir une pr\u00e9sence active sur votre site ?<\/li><li><strong>Expertise permanente.<\/strong> Vous voyez-vous \u00e9crire sur le m\u00eame sujet pendant des ann\u00e9es ? Pouvez-vous trouver suffisamment d'id\u00e9es de sujets pour un contenu r\u00e9gulier ? Que pouvez-vous offrir \u00e0 vos membres payants qu'ils ne pourraient pas obtenir \u00e0 partir de vos articles gratuits ?<\/li><li><strong>Strat\u00e9gie de marketing.<\/strong> Comment allez-vous promouvoir votre travail ? \u00cates-vous pr\u00eat \u00e0 investir dans <a href=\"https:\/\/memberpress.com\/fr\/how-to-use-influencers-to-grow-your-membership-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing d'influence<\/a> pour augmenter le nombre de vos followers, rester actif dans les communaut\u00e9s en ligne pertinentes, promouvoir votre marque sur les m\u00e9dias sociaux ou utiliser d'autres m\u00e9thodes pour g\u00e9n\u00e9rer des leads ?<\/li><\/ul>\n\n\n\n<p>Enfin, r\u00e9fl\u00e9chissez \u00e0 vos objectifs financiers et \u00e0 la mani\u00e8re dont vous comptez fixer le prix de vos abonnements. D'apr\u00e8s l'\u00e9tude <a href=\"https:\/\/www.themembershipguys.com\/report\/\" target=\"_blank\" rel=\"noreferrer noopener\">un rapport r\u00e9cent<\/a>Les sites d'affiliation facturent en moyenne entre $25 et $49 par mois. Utilisez cette statistique pour planifier la quantit\u00e9 de travail que vous devez investir pour atteindre vos objectifs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Un site r\u00e9serv\u00e9 aux membres peut \u00eatre lucratif s'il est bien con\u00e7u. Toutefois, la mise en place d'une activit\u00e9 d'adh\u00e9sion durable prend du temps et de l'\u00e9nergie, et il est donc essentiel de d\u00e9terminer si c'est la bonne solution pour votre marque \u00e0 ce stade.<\/p>\n\n\n\n<p>Pour r\u00e9sumer, voici quatre indicateurs qui montrent que votre entreprise a besoin d'une <a href=\"https:\/\/memberpress.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/memberpress.com\/\">site r\u00e9serv\u00e9 aux membres<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Vous disposez d\u00e9j\u00e0 d'un public fid\u00e8le.<\/li><li>Votre produit ou service cr\u00e9e de la valeur.<\/li><li>Vous produisez r\u00e9guli\u00e8rement du contenu et pouvez maintenir cette pratique.<\/li><li>Vous avez un plan \u00e0 long terme et des id\u00e9es pour maintenir l'int\u00e9r\u00eat des membres.<\/li><\/ol>\n\n\n\n<p>Avez-vous des questions sur le lancement d'un site r\u00e9serv\u00e9 aux membres ? Faites-nous en part dans la section des commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>A membership website can be an excellent way to build user engagement and a recurring revenue stream. A staggering 76% of businesses claim that a subscription-based model helps them build long-lasting customer relationships. However, a members-only site may not be the best fit for every brand. To run a successful membership business, you need to [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":23974,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144],"tags":[],"class_list":{"0":"post-23868","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-business","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Determining whether your business may benefit from a members-only site is no small task. Here are four key indicators that can help you make the right choice!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<meta name=\"keywords\" content=\"members-only site\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/fr\/blog\/do-you-need-members-only-site\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Know if Your Business Needs a Members-Only Site\" \/>\n\t\t<meta property=\"og:description\" content=\"Determining whether your business may benefit from a members-only site is no small task. 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A staggering <a href=\"https:\/\/memberpress.com\/useful-membership-site-statistics-you-should-know-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">76% of businesses<\/a> claim that a subscription-based model helps them build long-lasting customer relationships. However, a members-only site may not be the best fit for every brand.<\/p>","content":[{"type":"text","data":"A membership website can be an excellent way to build user engagement and a recurring revenue stream. A staggering <a href=\"https:\/\/memberpress.com\/useful-membership-site-statistics-you-should-know-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">76% of businesses<\/a> claim that a subscription-based model helps them build long-lasting customer relationships. However, a members-only site may not be the best fit for every brand."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To run a successful membership business, you need to put a lot of effort into producing sustainable content that converts. Your product should be exciting enough for your audience to join the club and stay there. If your company doesn't already satisfy these requirements, a subscription site is probably not the right solution for you.<\/p>","content":[{"type":"text","data":"To run a successful membership business, you need to put a lot of effort into producing sustainable content that converts. Your product should be exciting enough for your audience to join the club and stay there. If your company doesn't already satisfy these requirements, a subscription site is probably not the right solution for you."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we'll discuss four ways to know whether your business needs a members-only site. Let's go!<\/p>","content":[{"type":"text","data":"In this article, we'll discuss four ways to know whether your business needs a members-only site. Let's go!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Understanding Members-Only Sites and Why You Might Need One<\/h2>","content":"Comprendre les sites r\u00e9serv\u00e9s aux membres et pourquoi vous pourriez en avoir besoin","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>First, let's clarify what a members-only site is. In essence, it's a gated part of your website that only registered (and in many cases, paying) users can access. This enables you to offer exclusive content, premium products and services, or other deals that are otherwise not available to the public.<\/p>","content":[{"type":"text","data":"First, let's clarify what a members-only site is. In essence, it's a gated part of your website that only registered (and in many cases, paying) users can access. This enables you to offer exclusive content, premium products and services, or other deals that are otherwise not available to the public."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you already have a WordPress site, you can easily create such an area using our <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress plugin<\/a>. It enables you to run free membership programs, paid ones, or a mix of both.<\/p>","content":[{"type":"text","data":"If you already have a WordPress site, you can easily create such an area using our <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress plugin<\/a>. It enables you to run free membership programs, paid ones, or a mix of both."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Some benefits of running a members-only website include:<\/p>","content":[{"type":"text","data":"Some benefits of running a members-only website include:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>It will generate recurring revenue if you charge for access<\/li><li>Customer loyalty will likely increase due to the investment users make in your site and the sense of community it provides<\/li><li>Restricted access can help you establish your brand authority by creating a sense of exclusivity<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Il g\u00e9n\u00e9rera des revenus r\u00e9currents si vous en faites payer l'acc\u00e8s.<\/li><li>La fid\u00e9lit\u00e9 des clients augmentera probablement en raison de l'investissement des utilisateurs dans votre site et du sentiment d'appartenance \u00e0 une communaut\u00e9 qu'il procure.<\/li><li>Un acc\u00e8s restreint peut vous aider \u00e0 asseoir l'autorit\u00e9 de votre marque en cr\u00e9ant un sentiment d'exclusivit\u00e9.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While running members-only sites can be a lucrative business, it does require a lot of work. For instance, you might need to produce a substantial amount of free content to prove your expertise before leads will sign up. It's time-consuming, so it could be hard to stay ahead of competitors.<\/p>","content":[{"type":"text","data":"While running members-only sites can be a lucrative business, it does require a lot of work. For instance, you might need to produce a substantial amount of free content to prove your expertise before leads will sign up. It's time-consuming, so it could be hard to stay ahead of competitors."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Finally, your premium content needs to provide exceptional value to convince your visitors it's worth it to subscribe. You'll also need to <a href=\"https:\/\/memberpress.com\/10-free-marketing-tools-from-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">market it constantly<\/a> to new potential members. Therefore, it's smart to evaluate your business and consider whether a membership model is right for you.<\/p>","content":[{"type":"text","data":"Finally, your premium content needs to provide exceptional value to convince your visitors it's worth it to subscribe. You'll also need to <a href=\"https:\/\/memberpress.com\/10-free-marketing-tools-from-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">market it constantly<\/a> to new potential members. Therefore, it's smart to evaluate your business and consider whether a membership model is right for you."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Know Whether Your Business Needs a Members-Only Site (4 Ways to Tell)<\/h2>","content":"Comment savoir si votre entreprise a besoin d'un site r\u00e9serv\u00e9 aux membres (4 fa\u00e7ons de le savoir)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Now that we've talked about the benefits and the drawbacks of running a members-only site, you're probably wondering whether your business could use one. In order to find out, you should look for these four key indicators.<\/p>","content":[{"type":"text","data":"Now that we've talked about the benefits and the drawbacks of running a members-only site, you're probably wondering whether your business could use one. In order to find out, you should look for these four key indicators."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. You Have a Substantial Existing Audience<\/h3>","content":"1. Vous disposez d\u00e9j\u00e0 d'un public important","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Starting a membership site is easier if you already have dedicated followers who are willing to convert to paying customers. Ideally, you should have a substantial number of highly engaged users who often comment on your blog posts, interact with you on social media, and are passionate about your brand.<\/p>","content":[{"type":"text","data":"Starting a membership site is easier if you already have dedicated followers who are willing to convert to paying customers. Ideally, you should have a substantial number of highly engaged users who often comment on your blog posts, interact with you on social media, and are passionate about your brand."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Estimating how large your audience should be to be considered \"substantial\" is tricky, as it depends on your business and financial goals. Keep in mind that your brand's number of followers on social media alone is generally not a strong indication of how many users might convert if you launch a members-only site.<\/p>","content":[{"type":"text","data":"Estimating how large your audience should be to be considered \"substantial\" is tricky, as it depends on your business and financial goals. Keep in mind that your brand's number of followers on social media alone is generally not a strong indication of how many users might convert if you launch a members-only site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For instance, you might be a YouTuber with 10,000 casual followers, but only five percent of them subscribe to your channel. Depending on your goals, this may or may not be a satisfying outcome.<\/p>","content":[{"type":"text","data":"For instance, you might be a YouTuber with 10,000 casual followers, but only five percent of them subscribe to your channel. Depending on your goals, this may or may not be a satisfying outcome."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>On the other hand, someone with 1,000 highly invested fans might convert most of them. Therefore, it's best to target a specific niche and spend some time <a href=\"https:\/\/themarketingfolks.com\/build-loyal-social-media-following-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">building a loyal fanbase<\/a> before launching a members-only site.<\/p>","content":[{"type":"text","data":"On the other hand, someone with 1,000 highly invested fans might convert most of them. Therefore, it's best to target a specific niche and spend some time <a href=\"https:\/\/themarketingfolks.com\/build-loyal-social-media-following-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">building a loyal fanbase<\/a> before launching a members-only site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Your Product Makes a Difference<\/h3>","content":"2. Votre produit fait la diff\u00e9rence","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>If you want to convince your visitors to subscribe, your product or service must <a href=\"https:\/\/memberpress.com\/does-my-membership-provide-value-and-how-to-fix-it-if-it-doesnt\/\" target=\"_blank\" rel=\"noreferrer noopener\">provide value<\/a>. How can you tell whether that's the case? If your audience keeps coming back for your content because it provides a solution to a problem they face, you're probably on the right track.<\/p>","content":[{"type":"text","data":"If you want to convince your visitors to subscribe, your product or service must <a href=\"https:\/\/memberpress.com\/does-my-membership-provide-value-and-how-to-fix-it-if-it-doesnt\/\" target=\"_blank\" rel=\"noreferrer noopener\">provide value<\/a>. How can you tell whether that's the case? If your audience keeps coming back for your content because it provides a solution to a problem they face, you're probably on the right track."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For instance, if you're a fitness instructor, your visitors might find your exercise tips useful because they want to stay in shape. Depending on your niche, you could also provide entertainment, curate <a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/the-beginners-guide-to-evergreen-content\" target=\"_blank\" rel=\"noreferrer noopener\">evergreen content<\/a>, or offer business advice.<\/p>","content":[{"type":"text","data":"For instance, if you're a fitness instructor, your visitors might find your exercise tips useful because they want to stay in shape. Depending on your niche, you could also provide entertainment, curate <a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/the-beginners-guide-to-evergreen-content\" target=\"_blank\" rel=\"noreferrer noopener\">evergreen content<\/a>, or offer business advice."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Whatever your skills are, think of your audience's needs and how your product, service, or content can enhance their lives in ways that other sites can't. Then, focus on your <a href=\"https:\/\/www.entrepreneur.com\/article\/252960\" target=\"_blank\" rel=\"noreferrer noopener\">unique selling points<\/a> to become a go-to specialist in your niche.<\/p>","content":[{"type":"text","data":"Whatever your skills are, think of your audience's needs and how your product, service, or content can enhance their lives in ways that other sites can't. Then, focus on your <a href=\"https:\/\/www.entrepreneur.com\/article\/252960\" target=\"_blank\" rel=\"noreferrer noopener\">unique selling points<\/a> to become a go-to specialist in your niche."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. You Publish Content Regularly<\/h3>","content":"3. Vous publiez r\u00e9guli\u00e8rement du contenu","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Without a doubt, you'll spend hours creating content each week to satisfy your paying members. Some ideas that might warrant subscriptions include:<\/p>","content":[{"type":"text","data":"Without a doubt, you'll spend hours creating content each week to satisfy your paying members. Some ideas that might warrant subscriptions include:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Dripping new posts every day<\/li><li>Developing an <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\" title=\"Introducing MemberPress Courses\" target=\"_blank\" rel=\"noreferrer noopener\">online course<\/a><\/li><li>Creating an e-book<\/li><li>Running webinars or podcasts<\/li><li>Hosting a private community forum<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>De nouveaux messages chaque jour<\/li><li>\u00c9laboration d'un <a href=\"https:\/\/memberpress.com\/fr\/introducing-memberpress-courses\/\" title=\"Pr\u00e9sentation des cours MemberPress\" target=\"_blank\" rel=\"noreferrer noopener\">cours en ligne<\/a><\/li><li>Cr\u00e9er un livre \u00e9lectronique<\/li><li>Organiser des webinaires ou des podcasts<\/li><li>H\u00e9bergement d'un forum communautaire priv\u00e9<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>On top of that, you should also keep up with your free content. It can help you build a solid customer base and convince your visitors that your expertise is worth a subscription. Plus, it can boost your <a href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">search engine optimization (SEO) strategy<\/a>.<\/p>","content":[{"type":"text","data":"On top of that, you should also keep up with your free content. It can help you build a solid customer base and convince your visitors that your expertise is worth a subscription. Plus, it can boost your <a href=\"https:\/\/memberpress.com\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">search engine optimization (SEO) strategy<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you don't already publish regularly, you might find it hard to adjust to a members-only site. You'll have to produce large volumes of content, so consider if this effort will be sustainable.<\/p>","content":[{"type":"text","data":"If you don't already publish regularly, you might find it hard to adjust to a members-only site. You'll have to produce large volumes of content, so consider if this effort will be sustainable."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">4. You Have a Long-Term Plan<\/h3>","content":"4. Vous avez un plan \u00e0 long terme","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Finally, you should have a solid plan in mind before launching your members-only site so you know what steps you need to take to help it grow and succeed. It's crucial to consider the following:<\/p>","content":[{"type":"text","data":"Finally, you should have a solid plan in mind before launching your members-only site so you know what steps you need to take to help it grow and succeed. It's crucial to consider the following:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Customer journey. <\/strong>Who is your audience, and what do they need? How do you plan to develop casual visitors into dedicated members? Can you retain them? <\/li><li><strong>Community engagement. <\/strong>Are you willing to spend time cultivating your audience, responding to comments, and maintaining an active presence on your site?<\/li><li><strong>On-going expertise.<\/strong> Do you see yourself writing about the same subject for years to come? Can you think of sufficient topic ideas for regular content? What can you offer to your paying members that they couldn't get out of your free articles?<\/li><li><strong>Marketing strategy.<\/strong> How are you going to promote your work? Are you willing to invest in <a href=\"https:\/\/memberpress.com\/how-to-use-influencers-to-grow-your-membership-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">influencer marketing<\/a> to increase your followers, stay active in relevant online communities, promote your brand on social media, or use other methods to generate leads?<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Parcours du client. <\/strong>Qui est votre public et quels sont ses besoins ? Comment comptez-vous transformer les visiteurs occasionnels en membres d\u00e9vou\u00e9s ? Pouvez-vous les fid\u00e9liser ? <\/li><li><strong>L'engagement communautaire. <\/strong>\u00cates-vous pr\u00eat \u00e0 consacrer du temps \u00e0 cultiver votre public, \u00e0 r\u00e9pondre aux commentaires et \u00e0 maintenir une pr\u00e9sence active sur votre site ?<\/li><li><strong>Expertise permanente.<\/strong> Vous voyez-vous \u00e9crire sur le m\u00eame sujet pendant des ann\u00e9es ? Pouvez-vous trouver suffisamment d'id\u00e9es de sujets pour un contenu r\u00e9gulier ? Que pouvez-vous offrir \u00e0 vos membres payants qu'ils ne pourraient pas obtenir \u00e0 partir de vos articles gratuits ?<\/li><li><strong>Strat\u00e9gie de marketing.<\/strong> Comment allez-vous promouvoir votre travail ? \u00cates-vous pr\u00eat \u00e0 investir dans <a href=\"https:\/\/memberpress.com\/fr\/how-to-use-influencers-to-grow-your-membership-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing d'influence<\/a> pour augmenter le nombre de vos followers, rester actif dans les communaut\u00e9s en ligne pertinentes, promouvoir votre marque sur les m\u00e9dias sociaux ou utiliser d'autres m\u00e9thodes pour g\u00e9n\u00e9rer des leads ?<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Finally, think of your financial goals and how you intend to price your membership tiers. According to <a href=\"https:\/\/www.themembershipguys.com\/report\/\" target=\"_blank\" rel=\"noreferrer noopener\">a recent report<\/a>, membership sites charge between $25 and $49 per month on average. Use this statistic to plan how much work you need to invest to meet your goals.<\/p>","content":[{"type":"text","data":"Finally, think of your financial goals and how you intend to price your membership tiers. According to <a href=\"https:\/\/www.themembershipguys.com\/report\/\" target=\"_blank\" rel=\"noreferrer noopener\">a recent report<\/a>, membership sites charge between $25 and $49 per month on average. Use this statistic to plan how much work you need to invest to meet your goals."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>A members-only site can be lucrative if well executed. However, building a sustainable membership business takes time and energy, so it's crucial to determine whether it's the right solution for your brand at this stage.<\/p>","content":[{"type":"text","data":"A members-only site can be lucrative if well executed. However, building a sustainable membership business takes time and energy, so it's crucial to determine whether it's the right solution for your brand at this stage."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To recap, here are four indicators that your business needs a <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/memberpress.com\/\">members-only site<\/a>:<\/p>","content":[{"type":"text","data":"To recap, here are four indicators that your business needs a <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/memberpress.com\/\">members-only site<\/a>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>You already have a dedicated audience.<\/li><li>Your product or service creates value.<\/li><li>You produce regular content and can sustain this practice.<\/li><li>You have a long-term plan and ideas on how to keep members interested.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Vous disposez d\u00e9j\u00e0 d'un public fid\u00e8le.<\/li><li>Votre produit ou service cr\u00e9e de la valeur.<\/li><li>Vous produisez r\u00e9guli\u00e8rement du contenu et pouvez maintenir cette pratique.<\/li><li>Vous avez un plan \u00e0 long terme et des id\u00e9es pour maintenir l'int\u00e9r\u00eat des membres.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about launching a members-only site? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about launching a members-only site? Let us know in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/23868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=23868"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/23868\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/23974"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=23868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=23868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=23868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}