{"id":23868,"date":"2021-04-12T07:38:00","date_gmt":"2021-04-12T13:38:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=23868"},"modified":"2022-11-16T15:15:48","modified_gmt":"2022-11-16T22:15:48","slug":"do-you-need-members-only-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/do-you-need-members-only-site\/","title":{"rendered":"Comment savoir si votre entreprise a besoin d'un site r\u00e9serv\u00e9 aux membres"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Un site web d'adh\u00e9sion peut \u00eatre un excellent moyen de susciter l'engagement des utilisateurs et de g\u00e9n\u00e9rer des revenus r\u00e9currents. Un nombre impressionnant de <a href=\"https:\/\/memberpress.com\/fr\/useful-membership-site-statistics-you-should-know-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">76% des entreprises<\/a> affirment qu'un mod\u00e8le bas\u00e9 sur l'abonnement leur permet d'\u00e9tablir des relations durables avec leurs clients. Toutefois, un site r\u00e9serv\u00e9 aux membres n'est pas forc\u00e9ment adapt\u00e9 \u00e0 toutes les marques.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab2b79eef310\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab2b79eef310\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/do-you-need-members-only-site\/#Understanding_Members-Only_Sites_and_Why_You_Might_Need_One\" >Comprendre les sites r\u00e9serv\u00e9s aux membres et pourquoi vous pourriez en avoir besoin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/do-you-need-members-only-site\/#How_to_Know_Whether_Your_Business_Needs_a_Members-Only_Site_4_Ways_to_Tell\" >Comment savoir si votre entreprise a besoin d'un site r\u00e9serv\u00e9 aux membres (4 fa\u00e7ons de le savoir)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/do-you-need-members-only-site\/#1_You_Have_a_Substantial_Existing_Audience\" >1. Vous disposez d\u00e9j\u00e0 d'un public important<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/do-you-need-members-only-site\/#2_Your_Product_Makes_a_Difference\" >2. Votre produit fait la diff\u00e9rence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/do-you-need-members-only-site\/#3_You_Publish_Content_Regularly\" >3. Vous publiez r\u00e9guli\u00e8rement du contenu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/do-you-need-members-only-site\/#4_You_Have_a_Long-Term_Plan\" >4. Vous avez un plan \u00e0 long terme<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/do-you-need-members-only-site\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Pour r\u00e9ussir dans le secteur des abonnements, vous devez consacrer beaucoup d'efforts \u00e0 la cr\u00e9ation de contenus durables et g\u00e9n\u00e9rateurs de conversions. Votre offre doit \u00eatre suffisamment attrayante pour que votre public ait envie de rejoindre le club et d'y rester. Si votre entreprise ne r\u00e9pond pas encore \u00e0 ces crit\u00e8res, un site par abonnement n'est probablement pas la solution qui vous convient.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous allons vous pr\u00e9senter quatre crit\u00e8res qui vous permettront de d\u00e9terminer si votre entreprise a besoin d'un site r\u00e9serv\u00e9 aux membres. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_Members-Only_Sites_and_Why_You_Might_Need_One\"><\/span>Comprendre les sites r\u00e9serv\u00e9s aux membres et pourquoi vous pourriez en avoir besoin<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Commen\u00e7ons par d\u00e9finir ce qu\u2019est un site r\u00e9serv\u00e9 aux membres. Il s\u2019agit essentiellement d\u2019une partie de votre site web \u00e0 acc\u00e8s restreint, \u00e0 laquelle seuls les utilisateurs inscrits (et, dans de nombreux cas, abonn\u00e9s) peuvent acc\u00e9der. Cela vous permet de proposer du contenu exclusif, des produits et services haut de gamme, ou encore des offres sp\u00e9ciales qui ne sont pas accessibles au grand public.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez d\u00e9j\u00e0 un site WordPress, vous pouvez facilement cr\u00e9er une telle zone en utilisant notre <a href=\"https:\/\/memberpress.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Plugin MemberPress<\/a>. Il vous permet de g\u00e9rer des programmes d'adh\u00e9sion gratuits, des programmes payants ou un m\u00e9lange des deux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'exploitation d'un site web r\u00e9serv\u00e9 aux membres pr\u00e9sente les avantages suivants<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Il g\u00e9n\u00e9rera des revenus r\u00e9currents si vous en faites payer l'acc\u00e8s.<\/li><li>La fid\u00e9lit\u00e9 des clients augmentera probablement en raison de l'investissement des utilisateurs dans votre site et du sentiment d'appartenance \u00e0 une communaut\u00e9 qu'il procure.<\/li><li>Un acc\u00e8s restreint peut vous aider \u00e0 asseoir l'autorit\u00e9 de votre marque en cr\u00e9ant un sentiment d'exclusivit\u00e9.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Si la gestion de sites r\u00e9serv\u00e9s aux membres peut s'av\u00e9rer une activit\u00e9 lucrative, elle demande toutefois beaucoup de travail. Par exemple, vous devrez peut-\u00eatre produire une quantit\u00e9 importante de contenu gratuit pour d\u00e9montrer votre expertise avant que les prospects ne s'inscrivent. Cela prend beaucoup de temps, et il peut donc \u00eatre difficile de garder une longueur d'avance sur la concurrence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enfin, votre contenu premium doit offrir une valeur ajout\u00e9e exceptionnelle pour convaincre vos visiteurs que cela vaut la peine de s'abonner. Vous devrez \u00e9galement <a href=\"https:\/\/memberpress.com\/fr\/10-free-marketing-tools-from-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">le commercialiser en permanence<\/a> aux nouveaux membres potentiels. Il est donc judicieux d'\u00e9valuer votre activit\u00e9 et de vous demander si un mod\u00e8le d'adh\u00e9sion vous convient.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Know_Whether_Your_Business_Needs_a_Members-Only_Site_4_Ways_to_Tell\"><\/span>Comment savoir si votre entreprise a besoin d'un site r\u00e9serv\u00e9 aux membres (4 fa\u00e7ons de le savoir)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Maintenant que nous avons \u00e9voqu\u00e9 les avantages et les inconv\u00e9nients d'un site r\u00e9serv\u00e9 aux membres, vous vous demandez sans doute si ce type de site pourrait convenir \u00e0 votre entreprise. Pour le savoir, vous devriez vous pencher sur ces quatre indicateurs cl\u00e9s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_You_Have_a_Substantial_Existing_Audience\"><\/span>1. Vous disposez d\u00e9j\u00e0 d'un public important<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Il est plus facile de lancer un site d'adh\u00e9sion si vous avez d\u00e9j\u00e0 des adeptes d\u00e9vou\u00e9s qui sont pr\u00eats \u00e0 se convertir en clients payants. Id\u00e9alement, vous devriez avoir un nombre important d'utilisateurs tr\u00e8s engag\u00e9s qui commentent souvent vos articles de blog, interagissent avec vous sur les m\u00e9dias sociaux et sont passionn\u00e9s par votre marque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est difficile d'estimer la taille que doit avoir votre audience pour \u00eatre consid\u00e9r\u00e9e comme \u201c importante \u201d, car cela d\u00e9pend de votre activit\u00e9 et de vos objectifs financiers. Gardez \u00e0 l'esprit que le nombre d'abonn\u00e9s de votre marque sur les r\u00e9seaux sociaux ne constitue g\u00e9n\u00e9ralement pas \u00e0 lui seul un indicateur fiable du nombre d'utilisateurs susceptibles de se convertir si vous lancez un site r\u00e9serv\u00e9 aux membres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, vous pouvez \u00eatre un YouTubeur avec 10 000 adeptes occasionnels, mais seulement cinq pour cent d'entre eux s'abonnent \u00e0 votre cha\u00eene. En fonction de vos objectifs, ce r\u00e9sultat peut \u00eatre satisfaisant ou non.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En revanche, une personne qui compte 1 000 fans tr\u00e8s engag\u00e9s pourrait r\u00e9ussir \u00e0 en convertir la plupart. Il est donc pr\u00e9f\u00e9rable de cibler un cr\u00e9neau sp\u00e9cifique et de consacrer un peu de temps \u00e0 <a href=\"https:\/\/themarketingfolks.com\/build-loyal-social-media-following-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">construire une base de fans fid\u00e8les<\/a> avant de lancer un site r\u00e9serv\u00e9 aux membres.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Your_Product_Makes_a_Difference\"><\/span>2. Votre produit fait la diff\u00e9rence<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous voulez convaincre vos visiteurs de s'abonner, votre produit ou service doit <a href=\"https:\/\/memberpress.com\/fr\/does-my-membership-provide-value-and-how-to-fix-it-if-it-doesnt\/\" target=\"_blank\" rel=\"noreferrer noopener\">apporter de la valeur<\/a>. Comment savoir si c'est le cas ? Si votre public revient r\u00e9guli\u00e8rement consulter votre contenu parce qu'il apporte une solution \u00e0 un probl\u00e8me auquel il est confront\u00e9, vous \u00eates probablement sur la bonne voie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, si vous \u00eates coach sportif, vos visiteurs pourraient trouver vos conseils d'entra\u00eenement utiles, car ils souhaitent rester en forme. En fonction de votre domaine d'activit\u00e9, vous pourriez \u00e9galement proposer du divertissement, s\u00e9lectionner <a href=\"https:\/\/digitalmarketinginstitute.com\/blog\/the-beginners-guide-to-evergreen-content\" target=\"_blank\" rel=\"noreferrer noopener\">contenu \u00e9volutif<\/a>ou offrir des conseils aux entreprises.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quelles que soient vos comp\u00e9tences, r\u00e9fl\u00e9chissez aux besoins de votre public et \u00e0 la mani\u00e8re dont votre produit, votre service ou votre contenu peut am\u00e9liorer leur quotidien d\u2019une fa\u00e7on que d\u2019autres sites ne peuvent pas offrir. Ensuite, concentrez-vous sur votre <a href=\"https:\/\/www.entrepreneur.com\/article\/252960\" target=\"_blank\" rel=\"noreferrer noopener\">des arguments de vente uniques<\/a> pour devenir un sp\u00e9cialiste incontournable dans votre niche.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_You_Publish_Content_Regularly\"><\/span>3. Vous publiez r\u00e9guli\u00e8rement du contenu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Il ne fait aucun doute que vous passerez des heures chaque semaine \u00e0 cr\u00e9er du contenu pour satisfaire vos abonn\u00e9s payants. Voici quelques id\u00e9es qui pourraient justifier un abonnement :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>De nouveaux messages chaque jour<\/li><li>\u00c9laboration d'un <a href=\"https:\/\/memberpress.com\/fr\/introducing-memberpress-courses\/\" title=\"Pr\u00e9sentation des cours MemberPress\" target=\"_blank\" rel=\"noreferrer noopener\">cours en ligne<\/a><\/li><li>Cr\u00e9er un livre \u00e9lectronique<\/li><li>Organiser des webinaires ou des podcasts<\/li><li>H\u00e9bergement d'un forum communautaire priv\u00e9<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En outre, vous devez \u00e9galement maintenir votre contenu gratuit. Il peut vous aider \u00e0 construire une base de clients solide et \u00e0 convaincre vos visiteurs que votre expertise vaut la peine d'\u00eatre souscrite. En outre, il peut stimuler votre <a href=\"https:\/\/memberpress.com\/fr\/how-to-increase-traffic-to-your-website-using-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">strat\u00e9gie d'optimisation des moteurs de recherche (SEO)<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous ne publiez pas d\u00e9j\u00e0 r\u00e9guli\u00e8rement, vous pourriez avoir du mal \u00e0 vous adapter \u00e0 un site r\u00e9serv\u00e9 aux membres. Vous devrez produire de grandes quantit\u00e9s de contenu ; demandez-vous donc si cet effort sera tenable \u00e0 long terme.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_You_Have_a_Long-Term_Plan\"><\/span>4. Vous avez un plan \u00e0 long terme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Enfin, vous devez avoir un plan bien d\u00e9fini avant de lancer votre site r\u00e9serv\u00e9 aux membres, afin de savoir quelles mesures prendre pour favoriser son d\u00e9veloppement et assurer son succ\u00e8s. Il est essentiel de prendre en compte les \u00e9l\u00e9ments suivants :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Parcours du client. <\/strong>Qui est votre public et quels sont ses besoins ? Comment comptez-vous transformer les visiteurs occasionnels en membres d\u00e9vou\u00e9s ? Pouvez-vous les fid\u00e9liser ? <\/li><li><strong>L'engagement communautaire. <\/strong>\u00cates-vous pr\u00eat \u00e0 consacrer du temps \u00e0 cultiver votre public, \u00e0 r\u00e9pondre aux commentaires et \u00e0 maintenir une pr\u00e9sence active sur votre site ?<\/li><li><strong>Expertise permanente.<\/strong> Vous voyez-vous \u00e9crire sur le m\u00eame sujet pendant des ann\u00e9es ? Avez-vous suffisamment d'id\u00e9es de sujets pour publier r\u00e9guli\u00e8rement du contenu ? Que pouvez-vous offrir \u00e0 vos abonn\u00e9s payants qu'ils ne pourraient pas trouver dans vos articles gratuits ?<\/li><li><strong>Strat\u00e9gie de marketing.<\/strong> Comment allez-vous promouvoir votre travail ? \u00cates-vous pr\u00eat \u00e0 investir dans <a href=\"https:\/\/memberpress.com\/fr\/how-to-use-influencers-to-grow-your-membership-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing d'influence<\/a> pour augmenter le nombre de vos followers, rester actif dans les communaut\u00e9s en ligne pertinentes, promouvoir votre marque sur les m\u00e9dias sociaux ou utiliser d'autres m\u00e9thodes pour g\u00e9n\u00e9rer des leads ?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Enfin, r\u00e9fl\u00e9chissez \u00e0 vos objectifs financiers et \u00e0 la mani\u00e8re dont vous comptez fixer le prix de vos abonnements. D'apr\u00e8s l'\u00e9tude <a href=\"https:\/\/www.themembershipguys.com\/report\/\" target=\"_blank\" rel=\"noreferrer noopener\">un rapport r\u00e9cent<\/a>Les sites d'affiliation facturent en moyenne entre $25 et $49 par mois. Utilisez cette statistique pour planifier la quantit\u00e9 de travail que vous devez investir pour atteindre vos objectifs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un site r\u00e9serv\u00e9 aux membres peut s'av\u00e9rer lucratif s'il est bien con\u00e7u. Cependant, la mise en place d'un mod\u00e8le \u00e9conomique durable bas\u00e9 sur l'adh\u00e9sion demande du temps et de l'\u00e9nergie ; il est donc essentiel de d\u00e9terminer si c'est la solution la plus adapt\u00e9e \u00e0 votre marque \u00e0 ce stade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour r\u00e9sumer, voici quatre indicateurs qui montrent que votre entreprise a besoin d'une <a href=\"https:\/\/memberpress.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/memberpress.com\/\">site r\u00e9serv\u00e9 aux membres<\/a>:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Vous disposez d\u00e9j\u00e0 d'un public fid\u00e8le.<\/li><li>Votre produit ou service cr\u00e9e de la valeur.<\/li><li>Vous produisez r\u00e9guli\u00e8rement du contenu et pouvez maintenir cette pratique.<\/li><li>Vous avez un plan \u00e0 long terme et des id\u00e9es pour maintenir l'int\u00e9r\u00eat des membres.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous des questions sur le lancement d'un site r\u00e9serv\u00e9 aux membres ? Faites-nous en part dans la section des commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>A membership website can be an excellent way to build user engagement and a recurring revenue stream. A staggering 76% of businesses claim that a subscription-based model helps them build long-lasting customer relationships. However, a members-only site may not be the best fit for every brand. To run a successful membership business, you need to [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":23974,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144],"tags":[],"class_list":["post-23868","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Determining whether your business may benefit from a members-only site is no small task. 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