{"id":23878,"date":"2021-08-31T07:00:00","date_gmt":"2021-08-31T13:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=23878"},"modified":"2022-11-16T15:15:30","modified_gmt":"2022-11-16T22:15:30","slug":"membership-model","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/membership-model\/","title":{"rendered":"Comment savoir quel mod\u00e8le d'adh\u00e9sion convient le mieux \u00e0 votre entreprise ?"},"content":{"rendered":"<p>D\u00e9marrage d'une <a href=\"https:\/\/memberpress.com\/fr\/membership-sites-101\/\">site d'adh\u00e9sion<\/a> peut \u00eatre un moyen fantastique de g\u00e9n\u00e9rer des revenus fiables, et aujourd'hui, il est plus facile que jamais de <a href=\"https:\/\/memberpress.com\/fr\/features\/\">lancer un avec WordPress<\/a>. Cependant, la mise en place de votre programme demande beaucoup de r\u00e9flexion et de planification. Une fois que vous avez mis au point un produit ou un service \u00e0 vendre, vous devez encore choisir un mod\u00e8le d'adh\u00e9sion.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a2d716d362af\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2d716d362af\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-model\/#Why_Choosing_the_Right_Membership_Model_Is_Important\" >Pourquoi il est important de choisir le bon mod\u00e8le d'adh\u00e9sion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-model\/#How_to_Know_Which_Membership_Model_Is_Best_for_Your_Business_4_Key_Considerations\" >Comment savoir quel mod\u00e8le d'adh\u00e9sion convient le mieux \u00e0 votre entreprise (4 \u00e9l\u00e9ments cl\u00e9s \u00e0 prendre en compte)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-model\/#1_Think_About_What_Type_of_Content_You_Produce\" >1. R\u00e9fl\u00e9chissez au type de contenu que vous produisez<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-model\/#2_Assess_Your_Goals\" >2. \u00c9valuez vos objectifs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-model\/#3_Analyze_How_Much_Time_You_Have\" >3. Analysez le temps dont vous disposez<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-model\/#4_Determine_What_Your_Customers_Want\" >4. D\u00e9terminez ce que veulent vos clients<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-model\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Le mod\u00e8le d'adh\u00e9sion de votre site est un facteur cl\u00e9 de son succ\u00e8s. Heureusement, il existe de nombreux syst\u00e8mes et structures parmi lesquels vous pouvez choisir, et l'un d'entre eux conviendra certainement \u00e0 ce que vous avez en t\u00eate tout en vous aidant \u00e0 maximiser vos revenus.<\/p>\n\n\n\n<p>Dans cet article, nous verrons pourquoi le choix du bon mod\u00e8le d'affiliation est une d\u00e9cision importante. Nous examinerons ensuite quatre points \u00e0 prendre en compte pour s\u00e9lectionner le meilleur mod\u00e8le pour votre entreprise. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Choosing_the_Right_Membership_Model_Is_Important\"><\/span>Pourquoi il est important de choisir le bon mod\u00e8le d'adh\u00e9sion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Votre mod\u00e8le d'affiliation est le cadre sur lequel vous fondez vos abonnements. Il influencera et sera influenc\u00e9 par les types de produits ou de services que vous vendez, la fr\u00e9quence \u00e0 laquelle vos membres re\u00e7oivent du contenu ou des produits, et les options dont ils disposent en termes de plans de paiement.<\/p>\n\n\n\n<p>Le mod\u00e8le que vous choisissez peut vous aider \u00e0 atteindre vos objectifs commerciaux. Il peut \u00e9galement influer sur l'exp\u00e9rience des utilisateurs de votre site, ce qui peut avoir une incidence sur votre taux de fid\u00e9lisation.<\/p>\n\n\n\n<p>Bien qu'il s'agisse d'une d\u00e9cision importante, si vous \u00eates partag\u00e9 entre deux mod\u00e8les qui pourraient fonctionner, il n'y a pas lieu de paniquer. Vous pourrez toujours hybrider votre structure d'adh\u00e9sion plus tard, \u00e0 mesure que vous vous diversifierez ou que vous ajouterez de nouveaux services. <\/p>\n\n\n\n<p>Ce que vous voulez \u00e9viter, c'est de devoir changer compl\u00e8tement de mod\u00e8le. Ce serait non seulement un inconv\u00e9nient pour vos abonn\u00e9s, mais aussi beaucoup de travail pour vous.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Know_Which_Membership_Model_Is_Best_for_Your_Business_4_Key_Considerations\"><\/span>Comment savoir quel mod\u00e8le d'adh\u00e9sion convient le mieux \u00e0 votre entreprise (4 \u00e9l\u00e9ments cl\u00e9s \u00e0 prendre en compte)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Maintenant que vous comprenez l'importance d'un bon mod\u00e8le d'affiliation, nous allons vous guider \u00e0 travers quelques consid\u00e9rations pour en choisir un. Nous mentionnerons \u00e9galement quelques exemples dans les sections suivantes afin de vous inspirer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Think_About_What_Type_of_Content_You_Produce\"><\/span>1. R\u00e9fl\u00e9chissez au type de contenu que vous produisez<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Le type de contenu que vous proposez a naturellement une incidence sur la mani\u00e8re dont vous le vendez. Les produits - physiques ou num\u00e9riques - et les services b\u00e9n\u00e9ficieront de mod\u00e8les diff\u00e9rents. En voici quelques exemples :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Si vous vendez un\u00a0<a target=\"_blank\" href=\"https:\/\/memberpress.com\/fr\/how-to-create-and-sell-knockout-fitness-programs-online\/\" rel=\"noreferrer noopener\">programme de remise en forme<\/a>Il peut \u00eatre pr\u00e9f\u00e9rable d'autoriser l'acc\u00e8s \u00e0 l'ensemble du programme moyennant une redevance mensuelle. Ce type de contenu comporte probablement des \u00e9l\u00e9ments qui fonctionnent ensemble, tels qu'un plan de repas et d'exercices. Les utilisateurs devront donc avoir acc\u00e8s \u00e0 l'ensemble du programme. Vous pouvez proposer de nouvelles recettes et de nouvelles s\u00e9ances d'entra\u00eenement chaque mois pour les inciter \u00e0 revenir.<\/li><li>Si vous vendez un produit physique, vous pouvez \u00e9galement utiliser un mod\u00e8le de paiement mensuel, mais vous pouvez envisager d'accorder une remise si les clients paient d'avance pour une ann\u00e9e enti\u00e8re. Il est avantageux pour vous d'avoir des clients \u00e0 long terme, car c'est\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/jiawertz\/2018\/09\/12\/dont-spend-5-times-more-attracting-new-customers-nurture-the-existing-ones\/#2644e0785a8e\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">moins cher que d'en attirer de nouveaux<\/a>. En outre, le fait d'avoir une id\u00e9e du nombre de clients que vous avez peut faciliter la gestion des stocks.<\/li><li>Vous pouvez utiliser un\u00a0<a target=\"_blank\" href=\"https:\/\/memberpress.com\/fr\/create-better-pricing-tables\/\" rel=\"noreferrer noopener\">mod\u00e8le d'adh\u00e9sion par paliers<\/a>\u00a0pour les services de coaching. Les niveaux inf\u00e9rieurs peuvent inclure une discussion de groupe mensuelle, tandis que les niveaux sup\u00e9rieurs peuvent offrir des consultations individuelles. Cette formule est \u00e9galement avantageuse pour vous, car vous passez plus de temps avec les clients qui paient le plus, ce qui vous permet de leur proposer d'autres produits susceptibles de les int\u00e9resser.<\/li><\/ul>\n\n\n\n<p>Au fur et \u00e0 mesure que votre entreprise se d\u00e9veloppe, vous pouvez commencer \u00e0 diversifier vos offres. Il n'y a aucune raison pour qu'un coach de vie ne puisse pas vendre une\u00a0<a target=\"_blank\" href=\"https:\/\/memberpress.com\/fr\/7-great-wordpress-podcast-plugins-to-use-on-your-website\/\" rel=\"noreferrer noopener\">abonnement au podcast<\/a>. Toutefois, veillez \u00e0 ne pas perdre de vue ce qui est au c\u0153ur de votre service d'affiliation et \u00e0 baser votre mod\u00e8le initial sur ce point.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Assess_Your_Goals\"><\/span>2. \u00c9valuez vos objectifs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Avant de choisir un mod\u00e8le d'adh\u00e9sion, d\u00e9terminez ce que vous esp\u00e9rez obtenir avec votre site. Essayer de g\u00e9n\u00e9rer un revenu d'appoint respectable ne n\u00e9cessitera pas les m\u00eames consid\u00e9rations que d'essayer de cr\u00e9er une entreprise \u00e0 six chiffres.<\/p>\n\n\n\n<p>Lorsqu'il s'agit de revenus, il est essentiel de garder \u00e0 l'esprit l'\u00e9volutivit\u00e9, en particulier si vous fournissez vous-m\u00eame un service. Vous devez vous assurer d'\u00eatre pay\u00e9 pour le temps que vous passez avec vos clients. <\/p>\n\n\n\n<p>Dans ce cas, vous pouvez utiliser un mod\u00e8le de facturation au compteur dans lequel les clients paient en fonction du temps que vous passez avec eux. Vous pouvez <a href=\"https:\/\/memberpress.com\/fr\/how-to-properly-increase-your-membership-prices\/\" title=\"Comment augmenter correctement le prix de vos adh\u00e9sions\" target=\"_blank\" rel=\"noreferrer noopener\">augmenter vos tarifs<\/a> au fur et \u00e0 mesure que votre r\u00e9putation s'am\u00e9liore, ce qui vous permet de gagner plus d'argent sans avoir \u00e0 g\u00e9rer un nombre excessif de clients.<\/p>\n\n\n\n<p>Si votre objectif est moins d'obtenir un montant \u00e9lev\u00e9 en dollars que de vous r\u00e9approprier une partie de votre temps, vous pouvez cr\u00e9er une zone priv\u00e9e pour les membres et organiser des discussions hebdomadaires en direct. Vous pourriez faire payer un droit d'acc\u00e8s mensuel. Plus il y a de participants, plus vous gagnez d'argent, et cela ne vous demandera aucun investissement en temps suppl\u00e9mentaire.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Analyze_How_Much_Time_You_Have\"><\/span>3. Analysez le temps dont vous disposez<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>En ce qui concerne le temps, le nombre d'heures que vous pouvez raisonnablement consacrer \u00e0 votre site d'affiliation doit faire partie de votre d\u00e9cision. Certains mod\u00e8les n\u00e9cessitent plus d'attention et de soins que d'autres. Si vous n'\u00eates pas en mesure de le faire, vos abonn\u00e9s risquent de se sentir l\u00e9s\u00e9s.<\/p>\n\n\n\n<p>A\u00a0<a target=\"_blank\" href=\"https:\/\/memberpress.com\/fr\/the-skinny-on-drip-content\/\" rel=\"noreferrer noopener\">contenu du goutte-\u00e0-goutte<\/a>\u00a0est un excellent choix si vous \u00eates press\u00e9 par le temps. Dans ce syst\u00e8me, le contenu est programm\u00e9 pour \u00eatre diffus\u00e9 sur une certaine p\u00e9riode, plut\u00f4t qu'en une seule fois. <\/p>\n\n\n\n<p>Si vous avez cr\u00e9\u00e9 un <a href=\"https:\/\/memberpress.com\/fr\/how-to-create-a-solid-online-course-for-your-membership-site\/\" title=\"Comment cr\u00e9er un cours en ligne solide pour votre site d&#039;adh\u00e9sion\" target=\"_blank\" rel=\"noreferrer noopener\">cours en ligne<\/a>Vous pourriez envisager de le publier une le\u00e7on \u00e0 la fois. Les abonn\u00e9s paient pour le cours et ont acc\u00e8s \u00e0 davantage de mat\u00e9riel au fur et \u00e0 mesure que le temps passe. Vous avez d\u00e9j\u00e0 consacr\u00e9 du temps \u00e0 la cr\u00e9ation du cours, vous n'avez donc rien \u00e0 faire de plus pour g\u00e9n\u00e9rer des revenus.<\/p>\n\n\n\n<p>Toutefois, si vous avez beaucoup de temps \u00e0 consacrer \u00e0 votre site d'affiliation, vous pouvez combiner plusieurs mod\u00e8les. De cette fa\u00e7on, les membres peuvent choisir ceux qui correspondent \u00e0 leurs pr\u00e9f\u00e9rences personnelles, ouvrant ainsi vos produits ou services \u00e0 un public plus large.<\/p>\n\n\n\n<p>En reprenant notre exemple de cours en ligne, vous pourriez hybrider le mod\u00e8le de contenu au goutte-\u00e0-goutte. Vous pourriez ajouter une tarification \u00e9chelonn\u00e9e, o\u00f9 les clients qui paient le plus peuvent avoir acc\u00e8s \u00e0 un tutorat individuel avec les instructeurs, \u00e0 du mat\u00e9riel de cours suppl\u00e9mentaire ou \u00e0 un retour d'information sur les devoirs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Determine_What_Your_Customers_Want\"><\/span>4. D\u00e9terminez ce que veulent vos clients<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Le public que vous envisagez d'attirer peut \u00e9galement influer sur votre d\u00e9cision concernant le mod\u00e8le d'affiliation. En tenant compte de ce que vos clients potentiels appr\u00e9cient, vous pouvez maximiser vos profits.<\/p>\n\n\n\n<p>Un moyen simple d'y parvenir est de faire preuve de souplesse. Vous pouvez proposer \u00e0 vos clients plusieurs fa\u00e7ons d'acc\u00e9der \u00e0 votre contenu. Si vous proposez plusieurs produits ou cours, vous pouvez leur donner la possibilit\u00e9 d'acheter un cours unique ou une carte d'acc\u00e8s \u00e0 prix r\u00e9duit, comme c'est le cas pour les cours en ligne. <a href=\"https:\/\/www.masterclass.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"https:\/\/www.masterclass.com\/\">MasterClass<\/a> ne :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"687\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/masterclass-1024x687.png\" alt=\"Quelques-uns des cours en ligne de MasterClass.\" class=\"wp-image-23896\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/masterclass-1024x687.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/masterclass-300x201.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/masterclass-768x515.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/masterclass.png 1244w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Vous pouvez r\u00e9fl\u00e9chir \u00e0 la mani\u00e8re dont votre public peut tirer davantage de valeur de votre site. Vous envisagez peut-\u00eatre de vendre des livres, et les abonn\u00e9s recevront un nouveau titre chaque mois. Vous pouvez \u00e9galement offrir l'acc\u00e8s \u00e0 un club de lecture virtuel r\u00e9serv\u00e9 aux membres, o\u00f9 vos clients pourront discuter de ce qu'ils lisent.<\/p>\n\n\n\n<p>Envoyer des enqu\u00eates \u00e0 vos membres et leur donner de nombreuses occasions de faire part de leurs commentaires sont des moyens simples de les satisfaire et de vous assurer que vos offres sont pertinentes et attrayantes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La mise en place d'un programme d'affiliation prosp\u00e8re demande beaucoup de travail. Cependant, il peut \u00e9galement vous aider \u00e0 cr\u00e9er une nouvelle source de revenus fiable pour votre entreprise.<\/p>\n\n\n\n<p>R\u00e9capitulons les \u00e9l\u00e9ments \u00e0 prendre en compte lors du choix d'un mod\u00e8le d'adh\u00e9sion :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Le type de contenu que vous produisez et le mod\u00e8le le plus appropri\u00e9 pour accorder l'acc\u00e8s au contenu, aux produits ou aux services.<\/li><li>Quels sont vos objectifs et comment votre structure tarifaire peut vous aider \u00e0 les atteindre.<\/li><li>Le temps dont vous disposez pour soutenir et satisfaire vos clients.<\/li><li>Ce que veulent vos clients et comment vous pouvez les satisfaire.<\/li><\/ol>\n\n\n\n<p>Qu'est-ce qui est le plus important pour vous lorsque vous choisissez un mod\u00e8le d'adh\u00e9sion ? Parlons-en dans les commentaires ci-dessous !<\/p>\n\n\n\n<p><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Et n'oubliez pas de vous inscrire dans le <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> ci-dessous.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Starting a membership site can be a fantastic way to generate reliable income, and today it\u2019s easier than ever to launch one with WordPress. However, there\u2019s a lot of thought and planning that goes into setting up your program. 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However, there\u2019s a lot of thought and planning that goes into setting up your program. Once you\u2019ve developed a product or service to sell, you still need to decide on a membership model.<\/p>","content":[{"type":"text","data":"Starting a <a href=\"https:\/\/memberpress.com\/membership-sites-101\/\">membership site<\/a> can be a fantastic way to generate reliable income, and today it\u2019s easier than ever to <a href=\"https:\/\/memberpress.com\/features\/\">launch one with WordPress<\/a>. However, there\u2019s a lot of thought and planning that goes into setting up your program. Once you\u2019ve developed a product or service to sell, you still need to decide on a membership model."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Your site\u2019s membership model is a key factor in its success. Fortunately, there are many systems and structures to choose from, and one is bound to suit what you have in mind while helping you maximize your income.<\/p>","content":[{"type":"text","data":"Your site\u2019s membership model is a key factor in its success. Fortunately, there are many systems and structures to choose from, and one is bound to suit what you have in mind while helping you maximize your income."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we\u2019ll cover why choosing the right membership model is an important decision. Then we\u2019ll walk through four points to consider so you can select the best one for your business. Let\u2019s get started!<\/p>","content":[{"type":"text","data":"In this article, we\u2019ll cover why choosing the right membership model is an important decision. Then we\u2019ll walk through four points to consider so you can select the best one for your business. Let\u2019s get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why Choosing the Right Membership Model Is Important<\/h2>","content":"Pourquoi il est important de choisir le bon mod\u00e8le d'adh\u00e9sion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Your membership model is the framework you base your subscriptions on. It will affect and be affected by the types of products or services you sell, how often your members receive content or products, and what options your members have in terms of payment plans.<\/p>","content":[{"type":"text","data":"Your membership model is the framework you base your subscriptions on. It will affect and be affected by the types of products or services you sell, how often your members receive content or products, and what options your members have in terms of payment plans."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The model you select can help you attain your business goals. It can also affect your users' experience with your site, which can influence your retention rate.<\/p>","content":[{"type":"text","data":"The model you select can help you attain your business goals. It can also affect your users' experience with your site, which can influence your retention rate."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While this is an important decision, if you're torn between a couple of models that could work, there's no need to panic. You can always hybridize your membership structure later as you diversify or add more services. <\/p>","content":[{"type":"text","data":"While this is an important decision, if you're torn between a couple of models that could work, there's no need to panic. You can always hybridize your membership structure later as you diversify or add more services. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What you'll want to avoid is having to change your model altogether. This would not only be inconvenient for your subscribers but would also be a lot of work for you.<\/p>","content":[{"type":"text","data":"What you'll want to avoid is having to change your model altogether. This would not only be inconvenient for your subscribers but would also be a lot of work for you."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Know Which Membership Model Is Best for Your Business (4 Key Considerations)<\/h2>","content":"Comment savoir quel mod\u00e8le d'adh\u00e9sion convient le mieux \u00e0 votre entreprise (4 \u00e9l\u00e9ments cl\u00e9s \u00e0 prendre en compte)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Now that you understand the importance of the right membership model, we'll guide you through a few considerations for choosing one. We'll also mention some examples throughout the upcoming sections to provide some inspiration.<\/p>","content":[{"type":"text","data":"Now that you understand the importance of the right membership model, we'll guide you through a few considerations for choosing one. We'll also mention some examples throughout the upcoming sections to provide some inspiration."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. Think About What Type of Content You Produce<\/h3>","content":"1. R\u00e9fl\u00e9chissez au type de contenu que vous produisez","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The type of content you offer naturally impacts the way you sell it. Products \u2013 physical or digital \u2013 and services will benefit from different models. Here are some examples:<\/p>","content":[{"type":"text","data":"The type of content you offer naturally impacts the way you sell it. Products \u2013 physical or digital \u2013 and services will benefit from different models. Here are some examples:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>If you sell a&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/how-to-create-and-sell-knockout-fitness-programs-online\/\" rel=\"noreferrer noopener\">fitness program<\/a>, it may be best to grant access to the entire program for a monthly fee. This type of content likely has components that work together, such as a meal and exercise plan. Therefore, users will need access to the entire program. You can provide new recipes and workouts each month to keep them coming back.<\/li><li>When you sell a physical product, you can also use a monthly fee model, but you may want to consider a discount if customers pay for a year's supply upfront. It's advantageous for you to have long term customers, as it's&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/jiawertz\/2018\/09\/12\/dont-spend-5-times-more-attracting-new-customers-nurture-the-existing-ones\/#2644e0785a8e\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">cheaper than attracting new ones<\/a>. Also, having an idea of how many customers you have can make managing inventory easier.<\/li><li>You could use a&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/create-better-pricing-tables\/\" rel=\"noreferrer noopener\">tiered membership model<\/a>&nbsp;for coaching services. Lower tiers may include a monthly group chat, whereas higher levels might offer one-on-one consultations. This is also beneficial for you, as you're spending more time with higher-paying clients, enabling you to offer them other products they may be interested in.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Si vous vendez un&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/fr\/how-to-create-and-sell-knockout-fitness-programs-online\/\" rel=\"noreferrer noopener\">programme de remise en forme<\/a>Il peut \u00eatre pr\u00e9f\u00e9rable d'autoriser l'acc\u00e8s \u00e0 l'ensemble du programme moyennant une redevance mensuelle. Ce type de contenu comporte probablement des \u00e9l\u00e9ments qui fonctionnent ensemble, tels qu'un plan de repas et d'exercices. Les utilisateurs devront donc avoir acc\u00e8s \u00e0 l'ensemble du programme. Vous pouvez proposer de nouvelles recettes et de nouvelles s\u00e9ances d'entra\u00eenement chaque mois pour les inciter \u00e0 revenir.<\/li><li>Si vous vendez un produit physique, vous pouvez \u00e9galement utiliser un mod\u00e8le de paiement mensuel, mais vous pouvez envisager d'accorder une remise si les clients paient d'avance pour une ann\u00e9e enti\u00e8re. Il est avantageux pour vous d'avoir des clients \u00e0 long terme, car c'est&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/jiawertz\/2018\/09\/12\/dont-spend-5-times-more-attracting-new-customers-nurture-the-existing-ones\/#2644e0785a8e\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">moins cher que d'en attirer de nouveaux<\/a>. En outre, le fait d'avoir une id\u00e9e du nombre de clients que vous avez peut faciliter la gestion des stocks.<\/li><li>Vous pouvez utiliser un&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/fr\/create-better-pricing-tables\/\" rel=\"noreferrer noopener\">mod\u00e8le d'adh\u00e9sion par paliers<\/a>&nbsp;pour les services de coaching. Les niveaux inf\u00e9rieurs peuvent inclure une discussion de groupe mensuelle, tandis que les niveaux sup\u00e9rieurs peuvent offrir des consultations individuelles. Cette formule est \u00e9galement avantageuse pour vous, car vous passez plus de temps avec les clients qui paient le plus, ce qui vous permet de leur proposer d'autres produits susceptibles de les int\u00e9resser.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As your business grows, you may begin to diversify your offerings. There's no reason a life coach can't sell a&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/7-great-wordpress-podcast-plugins-to-use-on-your-website\/\" rel=\"noreferrer noopener\">podcast subscription<\/a>. However, be careful not to lose sight of what's at the core of your membership service and base your initial model on that.<\/p>","content":[{"type":"text","data":"As your business grows, you may begin to diversify your offerings. There's no reason a life coach can't sell a&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/7-great-wordpress-podcast-plugins-to-use-on-your-website\/\" rel=\"noreferrer noopener\">podcast subscription<\/a>. However, be careful not to lose sight of what's at the core of your membership service and base your initial model on that."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Assess Your Goals<\/h3>","content":"2. \u00c9valuez vos objectifs","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Before selecting a membership model, determine what you're hoping to achieve with your site. Trying to generate a respectable side income will require different considerations than attempting to build a six-figure business.<\/p>","content":[{"type":"text","data":"Before selecting a membership model, determine what you're hoping to achieve with your site. Trying to generate a respectable side income will require different considerations than attempting to build a six-figure business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When it comes to earnings, keeping scalability in mind is essential, especially if you provide a service yourself. You'll want to ensure you're paid for the time you spend with your clients. <\/p>","content":[{"type":"text","data":"When it comes to earnings, keeping scalability in mind is essential, especially if you provide a service yourself. You'll want to ensure you're paid for the time you spend with your clients. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this case, you could use a metered billing model where clients pay based on the amount of time you spend with them. You can <a href=\"https:\/\/memberpress.com\/how-to-properly-increase-your-membership-prices\/\" title=\"How to Properly Increase Your Membership Prices\" target=\"_blank\" rel=\"noreferrer noopener\">raise your rates<\/a> as your reputation improves, which enables you to earn more money without taking on an unmanageable number of customers.<\/p>","content":[{"type":"text","data":"In this case, you could use a metered billing model where clients pay based on the amount of time you spend with them. You can <a href=\"https:\/\/memberpress.com\/how-to-properly-increase-your-membership-prices\/\" title=\"How to Properly Increase Your Membership Prices\" target=\"_blank\" rel=\"noreferrer noopener\">raise your rates<\/a> as your reputation improves, which enables you to earn more money without taking on an unmanageable number of customers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If your goal is less about a high dollar amount and more about taking back some of your time, you could create a private members' area and have weekly live chats. You might charge a monthly fee for access. The more people who participate, the more money you make, and it won't require any additional time investment on your part.<\/p>","content":[{"type":"text","data":"If your goal is less about a high dollar amount and more about taking back some of your time, you could create a private members' area and have weekly live chats. You might charge a monthly fee for access. The more people who participate, the more money you make, and it won't require any additional time investment on your part."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. Analyze How Much Time You Have<\/h3>","content":"3. Analysez le temps dont vous disposez","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Speaking of time, how much you can realistically devote to your membership site should be part of your decision. Some models require more attention and nurturing than others. If you can't provide this, your subscribers may feel shortchanged.<\/p>","content":[{"type":"text","data":"Speaking of time, how much you can realistically devote to your membership site should be part of your decision. Some models require more attention and nurturing than others. If you can't provide this, your subscribers may feel shortchanged."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>A&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/the-skinny-on-drip-content\/\" rel=\"noreferrer noopener\">drip content<\/a>&nbsp;model is an excellent choice if you're pressed for time. In this system, content is scheduled for release over a period of time, rather than all at once. <\/p>","content":[{"type":"text","data":"A&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/the-skinny-on-drip-content\/\" rel=\"noreferrer noopener\">drip content<\/a>&nbsp;model is an excellent choice if you're pressed for time. In this system, content is scheduled for release over a period of time, rather than all at once. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you've created an <a href=\"https:\/\/memberpress.com\/how-to-create-a-solid-online-course-for-your-membership-site\/\" title=\"How To Create A Solid Online Course for your Membership Site\" target=\"_blank\" rel=\"noreferrer noopener\">online course<\/a>, you might consider releasing it one lesson at a time. Subscribers pay for the class and receive access to more material as time passes. You've already put in the time creating the course, so you don't have to do anything further to generate income.<\/p>","content":[{"type":"text","data":"If you've created an <a href=\"https:\/\/memberpress.com\/how-to-create-a-solid-online-course-for-your-membership-site\/\" title=\"How To Create A Solid Online Course for your Membership Site\" target=\"_blank\" rel=\"noreferrer noopener\">online course<\/a>, you might consider releasing it one lesson at a time. Subscribers pay for the class and receive access to more material as time passes. You've already put in the time creating the course, so you don't have to do anything further to generate income."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, if you have a lot of time to devote to your membership site, you may want to combine several models. This way, members can choose those that suit their personal preferences, opening your products or services up to a wider audience.<\/p>","content":[{"type":"text","data":"However, if you have a lot of time to devote to your membership site, you may want to combine several models. This way, members can choose those that suit their personal preferences, opening your products or services up to a wider audience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Continuing with our online class example, you might hybridize the drip content model. You could add tiered pricing, where higher paying customers can access one-on-one tutoring with instructors, extra course materials, or feedback on assignments.<\/p>","content":[{"type":"text","data":"Continuing with our online class example, you might hybridize the drip content model. You could add tiered pricing, where higher paying customers can access one-on-one tutoring with instructors, extra course materials, or feedback on assignments."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">4. Determine What Your Customers Want<\/h3>","content":"4. D\u00e9terminez ce que veulent vos clients","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The audience you plan to attract can also affect your membership model decision. By considering what your potential customers value, you can maximize your profits.<\/p>","content":[{"type":"text","data":"The audience you plan to attract can also affect your membership model decision. By considering what your potential customers value, you can maximize your profits."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>A simple way to do this is by providing flexibility. You might offer your customers several ways to access your content. If you offer multiple products or&nbsp;classes, you can give them the option of buying a single class or an all-access pass at a discount, as <a href=\"https:\/\/www.masterclass.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"https:\/\/www.masterclass.com\/\">MasterClass<\/a> does:<\/p>","content":[{"type":"text","data":"A simple way to do this is by providing flexibility. You might offer your customers several ways to access your content. If you offer multiple products or&nbsp;classes, you can give them the option of buying a single class or an all-access pass at a discount, as <a href=\"https:\/\/www.masterclass.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"https:\/\/www.masterclass.com\/\">MasterClass<\/a> does:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/masterclass-1024x687.png\" alt=\"Some of MasterClass' online courses.\" class=\"wp-image-23896\"\/><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/masterclass-1024x687.png","data":{"alt":"Some of MasterClass' online courses.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/masterclass-1024x687.png","align":"center"},"style":{"width":1024,"height":687,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>You might think about how your audience can get more value out of your site. Perhaps you plan to sell books, and subscribers will receive a new title each month. You might also offer access to a members-only virtual book club where your customers can discuss what they're reading.<\/p>","content":[{"type":"text","data":"You might think about how your audience can get more value out of your site. Perhaps you plan to sell books, and subscribers will receive a new title each month. You might also offer access to a members-only virtual book club where your customers can discuss what they're reading."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Sending surveys to your members and providing them with ample opportunities to share their feedback are easy ways to keep them happy and make sure your offers are relevant and attractive.<\/p>","content":[{"type":"text","data":"Sending surveys to your members and providing them with ample opportunities to share their feedback are easy ways to keep them happy and make sure your offers are relevant and attractive."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Building a thriving membership program takes a lot of work. However, it can also help you create a new, reliable revenue stream for your business.<\/p>","content":[{"type":"text","data":"Building a thriving membership program takes a lot of work. However, it can also help you create a new, reliable revenue stream for your business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Let\u2019s recap what you may want to think about when choosing a membership model:<\/p>","content":[{"type":"text","data":"Let\u2019s recap what you may want to think about when choosing a membership model:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>What type of content you produce and which model makes the most sense for granting access to content, products, or services.<\/li><li>What your goals are and how your pricing structure can help you achieve them.<\/li><li>How much time you have to support and satisfy your customers.<\/li><li>What your customers want and how you can provide it.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Le type de contenu que vous produisez et le mod\u00e8le le plus appropri\u00e9 pour accorder l'acc\u00e8s au contenu, aux produits ou aux services.<\/li><li>Quels sont vos objectifs et comment votre structure tarifaire peut vous aider \u00e0 les atteindre.<\/li><li>Le temps dont vous disposez pour soutenir et satisfaire vos clients.<\/li><li>Ce que veulent vos clients et comment vous pouvez les satisfaire.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What\u2019s most important to you when choosing a membership model? Let\u2019s talk about it in the comments section below!<\/p>","content":[{"type":"text","data":"What\u2019s most important to you when choosing a membership model? Let\u2019s talk about it in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/23878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=23878"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/23878\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/24041"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=23878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=23878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=23878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}