{"id":24090,"date":"2021-11-30T07:00:00","date_gmt":"2021-11-30T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=24090"},"modified":"2026-03-02T10:13:15","modified_gmt":"2026-03-02T15:13:15","slug":"pricing-models-for-membership-sites","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/pricing-models-for-membership-sites\/","title":{"rendered":"10 mod\u00e8les de tarification les plus courants pour les sites d'adh\u00e9sion"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p>L'une des d\u00e9cisions les plus importantes que vous aurez \u00e0 prendre en tant que propri\u00e9taire d'un site d'adh\u00e9sion est celle du mod\u00e8le de tarification. Le choix de la bonne strat\u00e9gie d'abonnement peut influencer la fa\u00e7on dont votre public per\u00e7oit la valeur de votre offre et s'il s'inscrit.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69ee48d1ad6ef\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ee48d1ad6ef\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/pricing-models-for-membership-sites\/#Finding_a_Pricing_Model_For_Membership_Sites_10_Most_Common\" >Trouver un mod\u00e8le de tarification pour les sites d'adh\u00e9sion (les 10 plus courants)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/pricing-models-for-membership-sites\/#1_One-time_fixed_rate\" >1. Taux fixe unique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/pricing-models-for-membership-sites\/#2_Recurring_fixed_rate\" >2. Taux fixe r\u00e9current<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/pricing-models-for-membership-sites\/#3_Tiered_pricing\" >3. Tarification diff\u00e9renci\u00e9e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/pricing-models-for-membership-sites\/#4_Per-User_Rate_Selling_One-Offs\" >4. Taux par utilisateur (vente d'articles uniques)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/pricing-models-for-membership-sites\/#5_Custom_Rate\" >5. Taux personnalis\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/pricing-models-for-membership-sites\/#6_Lifetime_Membership\" >6. Adh\u00e9sion \u00e0 vie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/pricing-models-for-membership-sites\/#7_Installment_Plans\" >7. Plans de paiement \u00e9chelonn\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/fr\/blog\/pricing-models-for-membership-sites\/#8_Pay_As_You_Go\" >8. Paiement au fur et \u00e0 mesure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/fr\/blog\/pricing-models-for-membership-sites\/#9_Pay_What_You_Want\" >9. Payer ce que l'on veut<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/fr\/blog\/pricing-models-for-membership-sites\/#10_Freemium\" >10. Freemium<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/fr\/blog\/pricing-models-for-membership-sites\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Il existe de nombreux mod\u00e8les de tarification diff\u00e9rents qui conviennent \u00e0 diverses niches de sites d'affiliation. Par exemple, vous pouvez facturer un abonnement mensuel standard ou proposer plusieurs niveaux d'adh\u00e9sion. Bien qu'il s'agisse de solutions populaires, d'autres options peuvent s'av\u00e9rer plus adapt\u00e9es \u00e0 votre entreprise.<\/p>\n\n\n\n<p>Dans cet article, nous allons passer en revue dix mod\u00e8les de tarification courants pour les sites d'affiliation. Plongeons dans le vif du sujet !<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"qQNjDuWlwhV9\"><div class=\"responsive-video\"><iframe title=\"Comment cr\u00e9er une page de tarification avec MemberPress Groups (Tutoriel)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ynVRo4Y6vEM?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span> \n<\/div><figcaption class=\"wp-element-caption\">WATCH &gt;&gt; COMMENT CR\u00c9ER UNE PAGE DE TARIFICATION AVEC MEMBERPRESS GROUPS<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Finding_a_Pricing_Model_For_Membership_Sites_10_Most_Common\"><\/span>Trouver un mod\u00e8le de tarification pour les sites d'adh\u00e9sion (les 10 plus courants)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Avant d'opter pour un mod\u00e8le de tarification, il est judicieux d'\u00e9valuer les \u00e9l\u00e9ments suivants <a href=\"https:\/\/www.inc.com\/young-entrepreneur-council\/how-to-create-an-irresistible-value-proposition.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">proposition de valeur<\/a> et veillez \u00e0 ce qu'il soit irr\u00e9sistible et facile \u00e0 comprendre. <\/p>\n\n\n\n<p>Un nombre stup\u00e9fiant de <a href=\"https:\/\/memberpress.com\/fr\/useful-membership-site-statistics-you-should-know-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">42% des entreprises bas\u00e9es sur l'abonnement<\/a> Il est donc essentiel de bien faire les choses d\u00e8s le d\u00e9part.<\/p>\n\n\n\n<p>Tenez \u00e9galement compte de vos objectifs financiers et de l'engagement de votre public actuel. Il peut \u00eatre difficile de convaincre les <strong>10,000<\/strong> les adeptes passifs \u00e0 s'abonner \u00e0 $10 par mois. <\/p>\n\n\n\n<p>Cependant, 100 personnes tr\u00e8s engag\u00e9es <a href=\"https:\/\/www.socialmediaexaminer.com\/how-to-develop-superfans-who-gladly-evangelize-for-you-pat-flynn\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">super fans<\/a> pourrait \u00eatre heureux de contribuer plus que cela.<\/p>\n\n\n\n<p>Enfin, il est utile d'\u00e9tudier vos concurrents et de voir ce qui fonctionne pour eux. Par exemple, les abonnements <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> des services tels que <a href=\"https:\/\/www.birchbox.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Birchbox<\/a> suivent g\u00e9n\u00e9ralement un mod\u00e8le mensuel fixe. <\/p>\n\n\n\n<p>D'autre part, de nombreux d\u00e9veloppeurs de logiciels optent pour des options de tarification \u00e9chelonn\u00e9e ou \u00e0 vie.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_d2a2531c7838f11e4649c893d9b93b41\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-start-a-software-business\/\" target=\"_blank\" class=\"button button-blue center\">LIRE &gt;&gt; Comment d\u00e9marrer une entreprise de logiciels avec WordPress + MemberPress<\/a>\n<\/div>\n\n\n\n\n<p>Sans plus attendre, voici dix mod\u00e8les de tarification pour les sites d'affiliation \u00e0 prendre en consid\u00e9ration.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_One-time_fixed_rate\"><\/span>1. Taux fixe unique<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ce mod\u00e8le de tarification est de loin le plus simple. Les membres paient un <strong>redevance unique<\/strong> et acc\u00e9der \u00e0 l'ensemble de votre contenu. <\/p>\n\n\n\n<p>L'inconv\u00e9nient est que vous perdez les avantages de la <strong>revenus r\u00e9currents<\/strong>. D'un autre c\u00f4t\u00e9, les visiteurs peuvent \u00eatre plus enclins \u00e0 s'inscrire parce qu'ils n'ont pas l'impression de s'engager \u00e0 long terme.<\/p>\n\n\n\n<p>Ce mod\u00e8le fonctionne le mieux pour les sites de membres qui ne n\u00e9cessitent pas beaucoup de maintenance. Par exemple, les sites de fans se g\u00e8rent pratiquement tout seuls, car une grande partie du contenu est g\u00e9n\u00e9r\u00e9e par les utilisateurs. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"NBs6d2JXnDctGlzgCkpA10RFWqhfQ4O8ZSIHv3u59axYowTKmyr\"><div class=\"responsive-video\"><iframe title=\"Comment cr\u00e9er une adh\u00e9sion unique dans MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9ngvH_YYe_0?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span> \n<\/div><figcaption class=\"wp-element-caption\">watch &gt;&gt; comment cr\u00e9er une adh\u00e9sion unique ou vendre des adh\u00e9sions uniques dans memberpress<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Recurring_fixed_rate\"><\/span>2. Taux fixe r\u00e9current<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>C'est le mod\u00e8le d'adh\u00e9sion le plus populaire et celui qui vient en premier \u00e0 l'esprit de la plupart des gens lorsqu'ils pensent \u00e0 la tarification r\u00e9currente. <\/p>\n\n\n\n<p>Les abonn\u00e9s paient g\u00e9n\u00e9ralement un <a href=\"https:\/\/memberpress.com\/fr\/should-your-membership-site-have-yearly-or-monthly-fees\/\" target=\"_blank\" rel=\"noreferrer noopener\">redevance mensuelle<\/a> dans ce format, bien que vous puissiez \u00e9galement d\u00e9finir des p\u00e9riodes de facturation personnalis\u00e9es telles qu'un calendrier trimestriel (tous les trois mois).<\/p>\n\n\n\n<p>Si vous choisissez cette option, vous devrez fournir une valeur constante \u00e0 chaque p\u00e9riode de facturation. Vous devez donc vous assurer que vous disposez d'un plan \u00e0 long terme et de moyens pour maintenir l'effort.<\/p>\n\n\n\n<p>Un taux fixe r\u00e9current fonctionne mieux pour les sites web tels que <a href=\"https:\/\/medium.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Moyen<\/a> qui publient r\u00e9guli\u00e8rement du contenu. Il peut \u00e9galement s'agir d'une excellente option pour les services de coaching, les forums en ligne ou les sites web. <a href=\"https:\/\/memberpress.com\/fr\/creating-a-subscription-box-business-in-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Cr\u00e9er une entreprise de vente de bo\u00eetes d&#039;abonnement dans MemberPress\">bo\u00eetes d'abonnement<\/a> pour les produits physiques.<\/p>\n\n\n\n<p>Pour fid\u00e9liser les membres, vous pouvez leur proposer des mesures incitatives telles qu'un renouvellement anticip\u00e9 \u00e0 prix r\u00e9duit. De nombreuses entreprises proposent \u00e9galement des adh\u00e9sions pluriannuelles moins ch\u00e8res pour les membres de l <a href=\"https:\/\/memberpress.com\/fr\/how-to-encourage-members-to-renew-their-membership\/\" target=\"_blank\" rel=\"noreferrer noopener\">encourager des engagements plus longs<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Tiered_pricing\"><\/span>3. Tarification diff\u00e9renci\u00e9e<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Offre <a href=\"https:\/\/memberpress.com\/fr\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">plusieurs niveaux de tarification<\/a> peut \u00eatre un excellent moyen de diff\u00e9rencier vos produits. Vous pouvez proposer plusieurs formules destin\u00e9es \u00e0 diff\u00e9rents types de clients et \u00e0 leurs besoins. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/iStock-995335640.jpg\"><img decoding=\"async\" width=\"711\" height=\"492\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/iStock-995335640.jpg\" alt=\"exemple de tableau de tarification pour les paquets de services\" class=\"wp-image-49787\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/iStock-995335640.jpg 711w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/iStock-995335640-300x208.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/iStock-995335640-246x170.jpg 246w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/iStock-995335640-700x484.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/iStock-995335640-156x108.jpg 156w\" sizes=\"(max-width: 711px) 100vw, 711px\" \/><\/a><\/figure>\n\n\n\n<p>Le plus souvent, ce mod\u00e8le de tarification comprend trois options. La moins ch\u00e8re offre des fonctionnalit\u00e9s de base, tandis que l'option la plus ch\u00e8re s'adresse \u00e0 des utilisateurs plus avanc\u00e9s.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-start-a-software-business\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Fournisseurs de services et d\u00e9veloppeurs de logiciels<\/a> peuvent s'adapter \u00e0 ce mod\u00e8le. Cependant, <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-start-a-membership-site-to-sell-art-and-design\/\" target=\"_blank\" rel=\"noopener\" title=\"\">cr\u00e9atifs<\/a> et <a href=\"https:\/\/memberpress.com\/fr\/blog\/blogging-tips-how-to-start-a-blog-in-2022-tricks-checklist\/\" target=\"_blank\" rel=\"noopener\" title=\"\">blogueurs <\/a>peuvent \u00e9galement b\u00e9n\u00e9ficier d'une tarification diff\u00e9renci\u00e9e et de diff\u00e9rents niveaux d'acc\u00e8s \u00e0 leur contenu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Per-User_Rate_Selling_One-Offs\"><\/span>4. Taux par utilisateur (vente d'articles uniques)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ce mode de tarification peut \u00eatre le choix id\u00e9al si votre produit ou service s'adresse \u00e0 des \u00e9quipes. Par exemple, de nombreux services de gestion de la relation client (<a href=\"https:\/\/memberpress.com\/go\/infusionsoft\/main\/\" title=\"Infusionsoft - Lien d&#039;affiliation de Keap\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">CRM<\/a>) ou des plateformes de gestion de projet telles que <a href=\"https:\/\/memberpress.com\/go\/hubspot\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\" title=\"https:\/\/www.hubspot.com\/\">Hubspot<\/a> facturer une redevance fixe ou r\u00e9currente par utilisateur.<\/p>\n\n\n\n<p>Les <strong><a href=\"https:\/\/memberpress.com\/fr\/addons\/corporate-accounts\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress Comptes d'entreprise (add-on)<\/a><\/strong> soutient ce mod\u00e8le. Pour en savoir plus, consultez ces ressources :<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_82b1d4f5f49e8c0a5b4bf44629d72732\" href=\"https:\/\/memberpress.com\/fr\/addons\/corporate-accounts\/\" target=\"_blank\" class=\"button button-blue center\">DOCS &gt;&gt; MemberPress Compl\u00e9ment pour comptes d'entreprise<\/a>\n<\/div>\n\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_1fa554e0ef23a52ecf51cbe788378c89\" href=\"https:\/\/memberpress.com\/fr\/blog\/announcing-memberpress-1-3-and-corporate-accounts\/\" target=\"_blank\" class=\"button button-blue center\">READ &gt;&gt; Plusieurs utilisateurs, une seule adh\u00e9sion<\/a>\n<\/div>\n\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_727deb8cc1f07fdf1cf520517c3267ec\" href=\"https:\/\/memberpress.com\/fr\/blog\/corporate-membership-accounts-and-how-to-price-them\/\" target=\"_blank\" class=\"button button-blue center\">READ &gt;&gt; Comment fixer le prix de vos adh\u00e9sions d'entreprise<\/a>\n<\/div>\n\n\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"zR2EUPNQGXDCwdM93ibxIAVLyTomtuOHv8rnBgj4sZ\"><div class=\"responsive-video\"><iframe title=\"Comment offrir des comptes d&#039;entreprise avec MemberPress (Tutoriel)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Ad0Sl2MLwrE?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>watch &gt;&gt; comment permettre aux utilisateurs de cr\u00e9er des sous-comptes dans memberpress<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Custom_Rate\"><\/span>5. Taux personnalis\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les clients ont des besoins diff\u00e9rents, c'est pourquoi, dans certains cas, des tarifs sur mesure sont indispensables. Par exemple, un prix fixe peut ne pas \u00eatre appropri\u00e9 pour un logiciel d'entreprise en raison des exigences complexes des grandes entreprises.<\/p>\n\n\n\n<p>Vous pouvez \u00e9galement proposer des modules compl\u00e9mentaires que vos clients peuvent combiner pour cr\u00e9er leurs propres formules personnalis\u00e9es. De cette mani\u00e8re, vos membres contr\u00f4lent les fonctionnalit\u00e9s et le prix, ce qui rend votre offre plus personnalis\u00e9e et plus attrayante.<\/p>\n\n\n\n<p>Comme pour tous les mod\u00e8les de cette liste, <a href=\"https:\/\/memberpress.com\/fr\/docs\/membership-terms-overview\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress prend en charge la tarification personnalis\u00e9e<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Lifetime_Membership\"><\/span>6. Adh\u00e9sion \u00e0 vie<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Presque tous les mod\u00e8les de tarification pourraient \u00eatre am\u00e9lior\u00e9s par une adh\u00e9sion \u00e0 vie alternative. <\/p>\n\n\n\n<p>Par exemple, en plus de votre offre mensuelle \u00e0 taux fixe, vous pouvez \u00e9galement avoir une offre \u00e0 taux variable. <strong>option de paiement unique<\/strong> pour les membres qui souhaitent un acc\u00e8s illimit\u00e9 \u00e0 votre contenu sans avoir \u00e0 se soucier des renouvellements.<\/p>\n\n\n\n<p>A <strong>r\u00e9duit <\/strong>L'adh\u00e9sion \u00e0 vie peut \u00eatre une incitation intelligente \u00e0 l'inscription pour vos premiers utilisateurs. Les d\u00e9veloppeurs de logiciels ou les <a href=\"https:\/\/memberpress.com\/fr\/launching-a-premium-online-course-your-membership-site-launch-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Lancement d&#039;un cours en ligne de qualit\u00e9 sup\u00e9rieure : Liste de contr\u00f4le pour le lancement de votre site d&#039;adh\u00e9sion\">sites d'apprentissage en ligne<\/a> offrent souvent cette option en plus des autres niveaux de prix. <\/p>\n\n\n\n<p>Cependant, ce n'est peut-\u00eatre pas le meilleur choix si vous publiez continuellement de nouveaux contenus ou si vous fournissez une assistance permanente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Installment_Plans\"><\/span>7. Plans de paiement \u00e9chelonn\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ce mod\u00e8le de tarification est utile si vous facturez des frais uniques \u00e9lev\u00e9s, mais que certains de vos clients ne sont pas en mesure de payer le montant total en une seule fois. Par exemple, de nombreux \u00e9tudiants ont un budget serr\u00e9. <a href=\"https:\/\/memberpress.com\/fr\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Pr\u00e9sentation des cours MemberPress\">cours en ligne<\/a> proposent souvent des plans de paiement \u00e9chelonn\u00e9.<\/p>\n\n\n\n<p>En r\u00e8gle g\u00e9n\u00e9rale, le membre paie des frais initiaux, suivis de quelques paiements r\u00e9currents. Le nombre exact d\u00e9pend de vous, mais de nombreux sites proposent deux ou trois types de plans de paiement parmi lesquels les clients peuvent choisir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Pay_As_You_Go\"><\/span>8. Paiement au fur et \u00e0 mesure<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La tarification bas\u00e9e sur l'utilisation est populaire dans de nombreux services informatiques et de t\u00e9l\u00e9phonie mobile afin d'att\u00e9nuer les risques li\u00e9s \u00e0 une consommation \u00e9lev\u00e9e. Elle favorise \u00e9galement la transparence et l'\u00e9quit\u00e9. <\/p>\n\n\n\n<p>Par exemple, si vous utilisez 2 Go de donn\u00e9es au cours d'un mois, vous ne paierez que ce que vous avez consomm\u00e9 au lieu de payer un forfait.<\/p>\n\n\n\n<p>Outre les services bas\u00e9s sur le web, les startups peuvent \u00e9galement utiliser ce mod\u00e8le de tarification dans le cadre de leur proposition de valeur. Toutefois, il peut \u00eatre difficile de pr\u00e9voir les recettes, car les co\u00fbts peuvent varier d'un mois \u00e0 l'autre.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Pay_What_You_Want\"><\/span>9. Payer ce que l'on veut<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Supposons que vous soyez un blogueur ou un cr\u00e9atif passionn\u00e9 par son travail, m\u00eame s'il est gratuit. Dans ce cas, un <strong>mod\u00e8le bas\u00e9 sur les dons<\/strong> peut \u00eatre un moyen id\u00e9al de gagner un revenu suppl\u00e9mentaire. <\/p>\n\n\n\n<p>Les mod\u00e8les de paiement \u00e0 l'acte peuvent \u00e9galement \u00eatre une option id\u00e9ale pour les startups qui testent encore leurs propositions de valeur ou qui ne veulent pas mettre la pression sur les adeptes avec des abonnements payants.<\/p>\n\n\n\n<p>Bien qu'il ne faille pas avoir de grandes attentes avec ce type de mod\u00e8le de tarification, les clients qui croient sinc\u00e8rement en votre produit sont g\u00e9n\u00e9ralement heureux de le soutenir. Pour augmenter vos revenus, vous pouvez \u00e9galement <strong>offrir des incitations suppl\u00e9mentaires <\/strong>aux abonn\u00e9s qui font des dons \u00e0 partir d'un certain montant.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Freemium\"><\/span>10. Freemium<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Enfin, nous avons <a href=\"https:\/\/memberpress.com\/fr\/blog\/4-ways-to-grow-your-business-with-a-free-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">\u201ctarification \u201dfreemium<\/a>qui peut \u00eatre un \u00e9l\u00e9ment crucial de votre strat\u00e9gie globale. Il s'agit d'offrir un certain niveau d'acc\u00e8s \u00e0 des produits, des services ou du contenu gratuitement, avec des mises \u00e0 niveau optionnelles payantes. <\/p>\n\n\n\n<p>Contrairement aux essais gratuits, le contenu freemium n'expire pas, ce qui permet \u00e0 vos membres de tester vos offres en profondeur.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"u0xwvtDpdRW1HS2qfjQ8BbI\"><div class=\"responsive-video\"><iframe title=\"Comment offrir des pages vues gratuites avec le param\u00e8tre PayWall de MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Pc4a9VgtVmw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATch &gt;&gt; comment autoriser les consultations gratuites devant votre mur payant<\/figcaption><\/figure>\n\n\n\n<p>Le contenu gratuit peut \u00e9galement contribuer \u00e0 d\u00e9velopper votre base d'abonn\u00e9s et \u00e0 asseoir votre autorit\u00e9 dans votre domaine. <\/p>\n\n\n\n<p>De plus, si votre produit freemium pr\u00e9sente une valeur \u00e0 laquelle les abonn\u00e9s ne peuvent pas r\u00e9sister, cela peut les convaincre que cela vaut la peine. <strong>mise \u00e0 niveau <\/strong>\u00e0 une adh\u00e9sion premium.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Un mod\u00e8le de tarification efficace peut facilement faire ou d\u00e9faire le succ\u00e8s de votre site web.<\/p>\n\n\n\n<p>Il est essentiel de tenir compte de la valeur que vous offrez \u00e0 vos membres, de vos objectifs financiers et de la fa\u00e7on dont vous vous situez par rapport \u00e0 vos concurrents.<\/p>\n\n\n\n<p>Dans cet article, nous avons parl\u00e9 des 10 mod\u00e8les de tarification les plus courants pour les sites d'adh\u00e9sion. Voici un r\u00e9capitulatif :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Taux fixe r\u00e9current unique<\/li>\n\n\n\n<li>Taux fixe r\u00e9current<\/li>\n\n\n\n<li>Tarification diff\u00e9renci\u00e9e<\/li>\n\n\n\n<li>Tarif par utilisateur (vente d'articles uniques)<\/li>\n\n\n\n<li>Sur mesure<\/li>\n\n\n\n<li>Adh\u00e9sion \u00e0 vie<\/li>\n\n\n\n<li>Plan de paiement \u00e9chelonn\u00e9<\/li>\n\n\n\n<li>Pay-as-you-go<\/li>\n\n\n\n<li>Payer ce que l'on veut<\/li>\n\n\n\n<li>Freemium<\/li>\n<\/ol>\n\n\n\n<p><strong>MemberPress prend en charge tous les mod\u00e8les de tarification suivants<\/strong>. Mais celui que vous choisissez doit d\u00e9pendre du type de produits ou de services que vous fournissez et de votre proposition de valeur unique.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"caract\u00e8re cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t<div><p>Commencez \u00e0 \u00eatre pay\u00e9 pour le contenu que vous cr\u00e9ez.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Avez-vous des questions sur les mod\u00e8les de tarification des sites d'adh\u00e9sion ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous !<\/p>\n\n\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>One of the most important decisions you\u2019ll face as a membership site owner is your pricing model. Choosing the right subscription strategy can affect how your audience perceives the value of your offer and whether they\u2019ll sign up. There are many different pricing models that suit various membership site niches. For instance, you could charge [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":31151,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1474,121],"tags":[800,322],"class_list":{"0":"post-24090","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-membership-site","8":"category-pricing","9":"tag-business-models","10":"tag-online-business","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Choosing the right pricing model for your membership site can affect your site&#039;s value. Which one is best? Here are ten membership pricing models to consider!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<meta name=\"keywords\" content=\"pricing models for membership sites,business models,online business\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/fr\/blog\/pricing-models-for-membership-sites\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"10 Most Common Membership Site Pricing Models\" \/>\n\t\t<meta property=\"og:description\" content=\"Choosing the right pricing model for your membership site can affect your site&#039;s value. Which one is best? 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