{"id":24179,"date":"2021-01-25T07:55:00","date_gmt":"2021-01-25T14:55:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=24179"},"modified":"2023-09-29T19:56:12","modified_gmt":"2023-09-29T23:56:12","slug":"10-little-known-secrets-of-top-sales-performers","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/10-little-known-secrets-of-top-sales-performers\/","title":{"rendered":"10 secrets peu connus des meilleurs vendeurs"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Certains propri\u00e9taires de sites d'adh\u00e9sion semblent atteindre facilement leurs quotas de membres, tandis que d'autres sont \u00e0 la tra\u00eene. Ces meilleurs vendeurs ont-ils des secrets qui les aident \u00e0 conclure des affaires plus rapidement, et ces conseils pourraient-ils vous \u00eatre utiles en tant que propri\u00e9taire d'une entreprise en ligne ? Certainement. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab4d93e7ea0d\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab4d93e7ea0d\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/10-little-known-secrets-of-top-sales-performers\/#1_They_Have_Deep_Product_Knowledge\" >1. Ils ont une connaissance approfondie des produits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/10-little-known-secrets-of-top-sales-performers\/#2_They_Build_Relationships_With_Prospects\" >2. Ils \u00e9tablissent des relations avec les clients potentiels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/10-little-known-secrets-of-top-sales-performers\/#3_They_Have_Grit_and_Resilience\" >3. Ils ont du cran et de la r\u00e9sistance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/10-little-known-secrets-of-top-sales-performers\/#4_They_Have_Unmatched_Empathy\" >4. Ils font preuve d'une empathie in\u00e9gal\u00e9e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/10-little-known-secrets-of-top-sales-performers\/#5_They_Have_Active_Listening_Skills\" >5. Ils ont une capacit\u00e9 d'\u00e9coute active<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/10-little-known-secrets-of-top-sales-performers\/#6_They_Enjoy_The_Sales_Process\" >6. Ils appr\u00e9cient le processus de vente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/10-little-known-secrets-of-top-sales-performers\/#7_They_Succeed_With_The_Help_Of_A_Team\" >7. Ils r\u00e9ussissent avec l'aide d'une \u00e9quipe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/10-little-known-secrets-of-top-sales-performers\/#8_They_Can_Communicate_From_The_Customers_Perspective\" >8. Ils peuvent communiquer du point de vue du client<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/fr\/blog\/10-little-known-secrets-of-top-sales-performers\/#9_They_Promote_Value_Over_Product_and_Price\" >9. Ils favorisent la valeur plut\u00f4t que le produit et le prix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/fr\/blog\/10-little-known-secrets-of-top-sales-performers\/#10_They_Track_The_Competition\" >10. Ils suivent la concurrence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/fr\/blog\/10-little-known-secrets-of-top-sales-performers\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Selon la <a href=\"https:\/\/www.millerheimangroup.com\/resources\/resource\/2018-buyer-preference-study-results\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00c9tude 2018 sur les pr\u00e9f\u00e9rences des acheteurs r\u00e9alis\u00e9e par le groupe Miller Heiman<\/a>Selon l'enqu\u00eate sur les ventes, seuls 53% des professionnels de la vente atteignent ou d\u00e9passent leurs objectifs. Il s'agit d'une baisse par rapport aux 63% des cinq derni\u00e8res ann\u00e9es, ce qui indique que les vendeurs sont en difficult\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toutefois, il <em>est<\/em> Il est tout \u00e0 fait possible d'atteindre des taux de conversion des ventes aussi \u00e9lev\u00e9s que ceux de David Ogilvy, Dale Carnegie, Zig Ziglar et d'autres vendeurs de renom. Apr\u00e8s tout, si c'\u00e9tait impossible, ils n'y parviendraient pas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous allons passer en revue 10 secrets peu connus des vendeurs les plus performants qui, avec une bonne dose de travail et de d\u00e9vouement, vous permettront d'augmenter vos chiffres de vente. Et ne vous inqui\u00e9tez pas, pousser les gens \u00e0 l'achat ne fait pas partie de la liste ! Alors, plongeons dans le vif du sujet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_They_Have_Deep_Product_Knowledge\"><\/span>1. Ils ont une connaissance approfondie des produits<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Montrez-nous un propri\u00e9taire de site d'abonnement qui atteint toujours ses objectifs, et nous vous montrerons \u00e0 quel point il aime son produit et en comprend le fonctionnement \u2014 qu'il s'agisse d'un service d'abonnement par bo\u00eete ou d'un ensemble de <a href=\"https:\/\/memberpress.com\/fr\/introducing-memberpress-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">cours d'apprentissage en ligne<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les ventes r\u00e9guli\u00e8res sont un sous-produit de la connaissance des produits. Peu importe que le produit soit passionnant ou ennuyeux, une connaissance approfondie du produit est essentielle. <a href=\"https:\/\/www.learnupon.com\/blog\/product-knowledge\/\" target=\"_blank\" rel=\"noreferrer noopener\">connaissances<\/a> de ce produit aidera le vendeur \u00e0 communiquer efficacement sur ses avantages et ses caract\u00e9ristiques, comme rien d'autre ne peut le faire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les donn\u00e9es d'InsightSquared montrent que les <a href=\"https:\/\/www.insightsquared.com\/blog\/8-things-the-top-1-of-sales-reps-do-differently\/\" target=\"_blank\" rel=\"noreferrer noopener\">1% des agents de vente ont acquis une connaissance approfondie des produits<\/a>. C'est parce qu'ils font le travail suppl\u00e9mentaire d'\u00e9tudier le produit en profondeur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ils examinent les d\u00e9fauts, d\u00e9terminent comment le produit se compare \u00e0 des produits similaires sur le march\u00e9 et comprennent comment communiquer ses caract\u00e9ristiques et ses avantages dans leur contexte. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_They_Build_Relationships_With_Prospects\"><\/span>2. Ils \u00e9tablissent des relations avec les clients potentiels<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La capacit\u00e9 \u00e0 \u00e9tablir des relations avec les prospects et les clients est un secret de vente inestimable sur lequel s'appuient les personnes les plus performantes. Apr\u00e8s tout, il est beaucoup plus facile de <a href=\"https:\/\/www.zendesk.com\/blog\/improve-customer-loyalty-and-retention\/\" target=\"_blank\" rel=\"noreferrer noopener\">fid\u00e9liser les clients<\/a> lorsqu'ils vous font confiance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9velopper des relations avec de nouveaux prospects et consolider les liens que vous avez d\u00e9j\u00e0 avec vos clients a quelque chose d'ind\u00e9niablement puissant. Au fil du temps, vous gagnerez plus d'argent gr\u00e2ce \u00e0 cette tactique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et vous n'avez pas besoin de recourir \u00e0 des artifices pour inciter les gens \u00e0 acheter vos produits. Lorsque vous \u00e9tablissez les bonnes relations avec vos clients potentiels, ils vous feront naturellement confiance. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De nos jours, la partie \"construction d'une relation\" commence par la cr\u00e9ation d'un contenu exploitable qui <strong>aide vraiment<\/strong> votre public cible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et ne vous laissez pas convaincre par des excuses du genre : \u201c \u00c7a ne marchera pas dans mon secteur d'activit\u00e9. Mon secteur est trop restreint. Mon domaine est trop ennuyeux \u201d, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chaque fois que j'entends cette objection, je me r\u00e9f\u00e8re \u00e0 l'exemple d'iNECTA, une soci\u00e9t\u00e9 de conseil en gestion d'entreprise. <a href=\"https:\/\/www.inecta.com\/food-erp\" target=\"_blank\" rel=\"noreferrer noopener\">logiciel ERP pour l'alimentation<\/a>. Bien qu'ils se situent dans un petit cr\u00e9neau, que certains qualifieraient d'\"ennuyeux\", ils produisent des articles de blog et des vid\u00e9os YouTube extraordinaires, et g\u00e8rent m\u00eame une universit\u00e9 iNECTA - tout cela pour aider leur public cible \u00e0 r\u00e9ussir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De tels efforts contribuent grandement \u00e0 \u00e9tablir une excellente relation avec votre public, ce qui se traduira par des taux de conversion \u00e9tonnants et une augmentation des ventes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_They_Have_Grit_and_Resilience\"><\/span>3. Ils ont du cran et de la r\u00e9sistance <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les meilleurs vendeurs trouvent des moyens de se d\u00e9velopper \u00e0 partir des \u00e9checs et des rejets. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En r\u00e9alit\u00e9, les propri\u00e9taires de sites d'affiliation sont constamment confront\u00e9s au rejet. En tant que vendeur, vous vous attendez naturellement \u00e0 ce que vos clients r\u00e9pondent \u00e0 vos efforts. Mais vous devez vous attendre \u00e0 \u00eatre parfois laiss\u00e9 en plan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selon les termes de <a href=\"https:\/\/www.negotiations.com\/experts\/calum-coburn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Calum Coburn<\/a>: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\"Le secteur de la vente conna\u00eet l'un des taux d'attrition les plus \u00e9lev\u00e9s de toutes les professions, c'est pourquoi il est utile de recruter des vendeurs qui font preuve de r\u00e9silience et de courage\".  <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le domaine de la vente, le cran vous aide \u00e0 tenir bon malgr\u00e9 les coups durs. Vous ne reculez pas et vous n'abandonnez pas. Vous bougez, vous apprenez, vous pers\u00e9v\u00e9rez et vous gagnez.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_They_Have_Unmatched_Empathy\"><\/span>4. Ils font preuve d'une empathie in\u00e9gal\u00e9e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le concept de vente, <strong><em>L'empathie est une mesure de votre capacit\u00e9 \u00e0 comprendre et \u00e0 partager les sentiments de vos prospects et de vos clients.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les meilleurs vendeurs placent toujours le client au centre de leurs pr\u00e9occupations. Ils ressentent leur douleur, comprennent leurs plaintes et s'efforcent d'att\u00e9nuer leurs probl\u00e8mes en cr\u00e9ant des solutions. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour faire preuve d'empathie, vous devez vous rapprocher de vos clients. Au-del\u00e0 de l'offre d'un produit \u00e0 acheter, participez \u00e0 la conversation pour devenir un ami. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le m\u00eame ordre d'id\u00e9es, vous ne voulez jamais manquer un rendez-vous avec un client potentiel. Des outils de planification tels que Woven peuvent vous aider.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'empathie est une comp\u00e9tence non technique qui vous aide \u00e0 anticiper les besoins et les d\u00e9sirs de vos clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En faisant preuve d'empathie, vous \u00e9tablissez \u00e9galement de meilleures relations avec vos clients. Cela peut se traduire par une augmentation des ventes et du chiffre d'affaires de votre entreprise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_They_Have_Active_Listening_Skills\"><\/span>5. Ils ont une capacit\u00e9 d'\u00e9coute active<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L'\u00e9coute est l'une des <a href=\"https:\/\/triviumu.com\/\" target=\"_blank\" rel=\"noopener\">les meilleures comp\u00e9tences en mati\u00e8re de communication<\/a>. <strong>Lorsque vous \u00e9coutez, vous communiquez.<\/strong> Cela montre que vous vous souciez de la personne qui parle et que vous l'appr\u00e9ciez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour d\u00e9velopper un site d'adh\u00e9sion r\u00e9ussi, vous devez \u00e9couter activement vos clients. Lorsque vous entrez en contact avec de nouveaux prospects, posez-leur des questions, puis prenez du recul et \u00e9coutez-les. Lorsque vous <a href=\"https:\/\/brandmentions.com\/blog\/best-time-to-post-on-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">publier sur les m\u00e9dias sociaux<\/a>Par exemple, donnez aux gens la possibilit\u00e9 de laisser des commentaires et soyez pr\u00eats \u00e0 y r\u00e9pondre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les professionnels de la vente qui \u00e9coutent plus qu'ils ne parlent ont tendance \u00e0 <a href=\"http:\/\/saasbrand.com\/customer-acquisition-channels-for-saas\/\" target=\"_blank\" rel=\"noreferrer noopener\">conclure plus de ventes<\/a>. Vous devez vous d\u00e9cider \u00e0 \u00e9couter ce que vos clients ont \u00e0 dire. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_They_Enjoy_The_Sales_Process\"><\/span>6. Ils appr\u00e9cient le processus de vente<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les meilleurs vendeurs aiment ce qu'ils font. Qu'ils soient impliqu\u00e9s dans <a href=\"https:\/\/surveyanyplace.com\/quiz-marketing-case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">g\u00e9n\u00e9ration de prospects<\/a> ou de r\u00e9aliser des ventes, ils aiment le processus : rencontrer des clients, faire des pr\u00e9sentations ou expliquer les caract\u00e9ristiques d'un produit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous devez cultiver une aptitude \u00e0 la vente. Cela vous permettra d'appr\u00e9cier le processus, car vous le verrez comme une aventure qui vous aidera \u00e0 mieux comprendre votre public cible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_They_Succeed_With_The_Help_Of_A_Team\"><\/span>7. Ils r\u00e9ussissent avec l'aide d'une \u00e9quipe<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Souvent, les \u00e9quipes de vente se contentent de parler de travail d'\u00e9quipe sans agir r\u00e9ellement comme une \u00e9quipe. Or, pour que votre activit\u00e9 d'affiliation soit couronn\u00e9e de succ\u00e8s, vous devez entra\u00eener les membres de votre \u00e9quipe dans votre sillage.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bien que vous puissiez \u00eatre r\u00e9compens\u00e9 ou promu en d\u00e9passant tous les autres membres de votre \u00e9quipe, votre v\u00e9ritable concurrence se situe \u00e0 l'ext\u00e9rieur du b\u00e2timent, et non \u00e0 l'int\u00e9rieur. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Traitez ceux qui vous entourent avec un grand respect, appr\u00e9ciez ceux qui vous offrent leur aide, aussi minime soit-elle. C'est un secret qui profite \u00e0 tous, \u00e0 l'int\u00e9rieur comme \u00e0 l'ext\u00e9rieur de l'environnement marketing. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_They_Can_Communicate_From_The_Customers_Perspective\"><\/span>8. Ils peuvent communiquer du point de vue du client<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Qu'attendent les clients d'une relation commerciale ? La plupart des vendeurs vont jusqu'\u00e0 l'imaginer, mais les plus performants vont plus loin. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous discutez avec un membre potentiel, essayez d'identifier ses priorit\u00e9s et ses pr\u00e9occupations. Posez-lui des questions pour savoir ce qu'il vit. Utilisez ensuite ces informations pour adapter votre offre de produits, afin de r\u00e9pondre \u00e0 leurs besoins en temps r\u00e9el.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est la meilleure approche \u00e0 adopter lorsque vous cherchez \u00e0 personnaliser votre offre de produits. Tant que vous pouvez communiquer du point de vue du client (comment il voit les choses), vous gagnerez son c\u0153ur et l'am\u00e8nerez \u00e0 devenir membre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'\u00e9quipe de vente de ClickMeeting, l'un des meilleurs logiciels de webinaire, est intelligente. Lorsque vous vous inscrivez pour utiliser leur produit, ils vous invitent \u00e0 regarder un <a href=\"https:\/\/knowledge.clickmeeting.com\/video\/how-to-start-with-online-meetings-on-clickmeeting\/\" target=\"_blank\" rel=\"noreferrer noopener\">vid\u00e9o<\/a> sur la mani\u00e8re d'organiser votre premi\u00e8re r\u00e9union en ligne. L'objectif est de susciter l'enthousiasme des clients pour qu'ils finissent par acheter le logiciel en anticipant leurs questions et leurs pr\u00e9occupations d\u00e8s le d\u00e9part.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_They_Promote_Value_Over_Product_and_Price\"><\/span>9. Ils favorisent la valeur plut\u00f4t que le produit et le prix<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La valeur du produit est plus importante que l'offre elle-m\u00eame. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous faites du marketing en ligne, il peut \u00eatre difficile de pr\u00e9senter \u00e0 vos clients les meilleures caract\u00e9ristiques de votre adh\u00e9sion, en particulier lorsque vous vous concentrez sur les points suivants <a href=\"https:\/\/userp.io\/organic-business-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\">croissance organique des activit\u00e9s<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les membres potentiels ne vous ont probablement pas rencontr\u00e9 en personne, alors comment les convaincre que votre produit est le meilleur ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mettez l'accent sur la valeur qu'ils retireront de leur adh\u00e9sion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oui, le prix du produit doit \u00eatre juste - mais communiquez la valeur \u00e0 chaque \u00e9tape. Au lieu de mettre en avant les caract\u00e9ristiques de votre produit, concentrez-vous sur les avantages qu'il peut apporter \u00e0 votre client. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bonus : <\/strong>Partagez des histoires de r\u00e9ussite pour \u00e9tayer vos arguments. Privil\u00e9giez les t\u00e9moignages vid\u00e9o, car ils communiquent une \u00e9motion et tendent \u00e0 convertir plus efficacement. Ne vous souciez pas trop de la qualit\u00e9 de la production. Un simple t\u00e9moignage vid\u00e9o de type selfie peut convertir tout aussi bien (si ce n'est mieux) qu'une production vid\u00e9o co\u00fbteuse et de haute qualit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La fa\u00e7on dont Infinite Recovery pr\u00e9sente ses t\u00e9moignages en est un bon exemple. Ils sont authentiques et honn\u00eates, sans qu'une soci\u00e9t\u00e9 de production vid\u00e9o ne soit derri\u00e8re eux. Si vous \u00eates int\u00e9ress\u00e9, rendez-vous sur le site <a href=\"https:\/\/www.infiniterecovery.com\/client-testimonials\/\" target=\"_blank\" rel=\"noreferrer noopener\">y trouver de l'inspiration<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_They_Track_The_Competition\"><\/span>10. Ils suivent la concurrence <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les meilleurs vendeurs suivent toujours leurs concurrents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ils ne pr\u00e9tendent pas tout savoir et regardent donc continuellement par-dessus l'\u00e9paule des autres entreprises et vendeurs. Ils \u00e9laborent ensuite de meilleures strat\u00e9gies pour les surpasser.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous devez espionner vos concurrents pour voir ce qu'ils font de bien. Par exemple, consultez les sites web de vos principaux concurrents et <a href=\"https:\/\/collectingcents.com\/how-to-start-a-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">podcast<\/a> pour voir quel type de contenu ils diffusent, quels sont leurs objectifs et leurs objectifs. <a href=\"https:\/\/loganix.com\/keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">Principaux mots-cl\u00e9s organiques<\/a>et d'o\u00f9 ils obtiennent des liens retour. O\u00f9 diffusent-ils des publicit\u00e9s ? \u00c0 quoi ressemble leur entonnoir de vente ? En d'autres termes, faites vos recherches !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Arm\u00e9 de ces donn\u00e9es, vous b\u00e9n\u00e9ficiez d'un avantage concurrentiel qui vous aidera \u00e0 prendre des d\u00e9cisions plus judicieuses, \u00e0 gagner davantage de membres et \u00e0 atteindre vos objectifs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En d\u00e9finitive, exceller dans la vente n'est pas une chose unique. Les meilleurs vendeurs sont infatigables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous voulez devenir tr\u00e8s performant, vous devez d\u00e9velopper des comp\u00e9tences non techniques (par exemple, l'empathie, le leadership, le travail d'\u00e9quipe, la r\u00e9solution de probl\u00e8mes) et vous d\u00e9cider \u00e0 apporter des solutions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous devez conna\u00eetre vos produits sur le bout des doigts. Ne vous contentez pas de m\u00e9moriser les caract\u00e9ristiques, mais comprenez votre produit et les personnes \u00e0 qui vous le vendez.<\/p>","protected":false},"excerpt":{"rendered":"<p>Some membership site owners seem to hit their member quotas with ease, while others trail behind their targets. Do these top sales performers have any secrets that help them close deals faster, and could this advice help you as an online business owner? Most definitely. 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