{"id":24706,"date":"2021-02-22T07:47:53","date_gmt":"2021-02-22T14:47:53","guid":{"rendered":"https:\/\/memberpress.com\/?p=24706"},"modified":"2025-09-04T10:34:49","modified_gmt":"2025-09-04T14:34:49","slug":"membership-site-mistakes-you-want-to-avoid","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/membership-site-mistakes-you-want-to-avoid\/","title":{"rendered":"8 Membership Site Mistakes You Want to Avoid"},"content":{"rendered":"\n<p>Because it can be applied to a wide variety of niches, the membership site model is one of the best monetization methods out there. In addition to that, all the indicators point toward consistent <a href=\"https:\/\/memberpress.com\/useful-membership-site-statistics-you-should-know-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">growth of this market segment<\/a> into the future.\u00a0<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69c2ba62636c1\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69c2ba62636c1\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_1_%E2%80%93_Losing_Your_Momentum\" >Mistake #1 \u2013 Losing Your Momentum<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_2_%E2%80%93_Pushing_Your_Members_Too_Much\" >Mistake #2 \u2013 Pushing Your Members Too Much<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_3_%E2%80%93_Slacking_Off_On_Customer_Support\" >Mistake #3 \u2013 Slacking Off On Customer Support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_4_%E2%80%93_Neglecting_Customer_Experience\" >Mistake #4 \u2013 Neglecting Customer Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_5_%E2%80%93_Not_Having_a_Content_Strategy_and_Not_Sticking_to_a_Content_Calendar\" >Mistake #5 \u2013 Not Having a Content Strategy and Not Sticking to a Content Calendar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_6_%E2%80%93_Changing_What_You_Maybe_Shouldnt\" >Mistake #6 \u2013 Changing What You (Maybe) Shouldn\u2019t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_7_%E2%80%93_Not_Focusing_on_Retention\" >Mistake #7 \u2013 Not Focusing on Retention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_8_%E2%80%93_Not_Keeping_Your_Eyes_and_Ears_Open\" >Mistake #8 \u2013 Not Keeping Your Eyes and Ears Open<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-mistakes-you-want-to-avoid\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>And while it can be a lot of work to convert visitors into paying members, it\u2019s a great feeling once the conversions start rolling in.\u00a0<\/p>\n\n\n\n<p>The thing is, this feeling of achievement brings with it another set of problems. It\u2019s one thing to persuade visitors to become members on your site, and a completely different (and more difficult) endeavor to keep newly converted members happy and coming back for more.\u00a0<\/p>\n\n\n\n<p>In this post, we\u2019ll go over the most frequent membership website mistakes related to <a href=\"https:\/\/memberpress.com\/blog\/membership-site-retention\/\" title=\"\">member retention<\/a> and give you a few tips for limiting the outflow of members on your site. Let\u2019s get to it!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mistake #1 \u2013 Losing Your Momentum<\/strong><\/h2>\n\n\n\n<p>Getting your membership site off the ground takes a lot of time and effort. You have growth and marketing strategies to think of and membership-base building tactics to tackle. It\u2019s a tough market out there. So, after your site starts growing and building momentum, reducing the intensity of that effort may sound appealing.<\/p>\n\n\n\n<p>But one of the biggest membership site mistakes we see is that of slowing down and <a href=\"https:\/\/www.liveagent.com\/blog\/how-to-build-a-customer-engagement-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">decreasing engagement<\/a> with members.<\/p>\n\n\n\n<p>However, after you\u2019ve established your presence is not the time to relax. It\u2019s actually when you need to power up your efforts.<\/p>\n\n\n\n<p>The first step you should take is to make sure communication with your members is in tip-top shape. Not too much, not too little. Find a good balance between pushing a pesky marketing strategy and engaging with your members, <a href=\"https:\/\/memberpress.com\/blog\/how-to-conduct-a-survey-of-your-membership-sites-users-in-5-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">gathering, and using their feedback<\/a> and input.<\/p>\n\n\n\n<p>It won\u2019t take long to find the right balance. Test out a few strategies and stick those that get the best results. Doing so will strengthen your customer base and build trust and loyalty to keep you going for the long haul.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mistake #2 \u2013 Pushing Your Members Too Much<\/strong><\/h2>\n\n\n\n<p>Some membership site owners make the mistake of overcommunication and end up looking like spammers.<\/p>\n\n\n\n<p>People have become accustomed to their inboxes being flooded with emails from different sites and brands. And that has made catching their attention increasingly difficult. Sending too many emails in an effort to keep your customers engaged is likely to backfire. Balance is key.<\/p>\n\n\n\n<p>You not only want to avoid your emails being ignored or<a href=\"https:\/\/memberpress.com\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/\" target=\"_blank\" rel=\"noreferrer noopener\"> flagged as spam<\/a>, you also want to steer clear of causing members to cancel their memberships because of <em>too many <\/em>emails.<\/p>\n\n\n\n<p>Some communication is good (even essential). For example, you want to communicate news about your brand, new products, upgrade offers, or fresh blog posts. But keep things short and sweet. Don\u2019t send multiple emails a day or waste your members\u2019 time with irrelevant information.\u00a0<\/p>\n\n\n\n<p>People will appreciate getting regular relevant information and resources (that they\u2019ve signed up for). But they won\u2019t appreciate being bombarded with too many offers or marketing emails.\u00a0\u00a0<\/p>\n\n\n\n<p>Carefully balance the quantity and quality of the emails you send out to your members.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mistake #3 \u2013 Slacking Off On Customer Support<\/strong><\/h2>\n\n\n\n<p>Another common membership website mistake is not paying enough attention to customer support. Membership sites are like real-life communities, and the only way to keep a community happy is by responding to its members\u2019 needs.<\/p>\n\n\n\n<p>Once you\u2019ve managed to secure a good customer base, you need to turn your efforts into nurturing your relationship with your customers. Bad customer service can lead to bad reviews, disengagement, or even abandonment \u2013 all things you can\u2019t afford.\u00a0<\/p>\n\n\n\n<p>Provide customers easy access to customer support via phone, <a href=\"https:\/\/memberpress.com\/blog\/best-live-chat-software-for-membership-sites-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">live chat<\/a> software, or a <a href=\"https:\/\/costofincome.com\/best-chatbot-builders\/\" target=\"_blank\" rel=\"noreferrer noopener\">chatbot builder<\/a>, and create simple procedures for solving the most common customer issues.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mistake #4 \u2013 Neglecting Customer Experience<\/strong><\/h2>\n\n\n\n<p>Customer experience is not only about how well you support your members. The overall customer experience is based on several different factors.<\/p>\n\n\n\n<p>In today\u2019s world you can\u2019t afford a bad user experience and design. There are just too many tools available to choose from (many of them free to the public). That means the proper setup of your membership website and planning your members\u2019 journey have to come first.<\/p>\n\n\n\n<p>First, your website should be intuitive and easy to navigate, which can be easily achieved through the use of a <a href=\"https:\/\/costofincome.com\/landing-page-builder\/\" target=\"_blank\" rel=\"noreferrer noopener\">landing page builder<\/a>. Providing the right information in the right way increases your chances of getting more conversions.\u00a0<\/p>\n\n\n\n<p>How your website looks and functions will determine how much time people spend on it and will affect your search engine rankings. Good website design also increases engagement. So, invest in this aspect before moving on to other things on your to-do list.<\/p>\n\n\n\n<p>Second, keep things running smoothly. Make sure your pages load properly and rapidly, and make information accessible. Keep things fresh and exciting for users by adding regular content, running engagement campaigns, and adding <a href=\"https:\/\/memberpress.com\/calculators-that-will-make-your-membership-site-irresistible\/\" target=\"_blank\" rel=\"noreferrer noopener\">useful tools<\/a>.<\/p>\n\n\n\n<p>Review a customer\u2019s journey through their eyes. Is your design intuitive? Do you make it easy for them to sign up? Pinpoint areas where you could do better. Once they\u2019ve subscribed, offer your members choices and plenty of information, including the option to cancel their subscription without too much hassle.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mistake #5 \u2013 Not Having a Content Strategy and Not Sticking to a Content Calendar<\/strong><\/h2>\n\n\n\n<p>As mentioned, members will expect value if they\u2019re to stick around and keep paying. Unfortunately, we see this membership mistake too often. Sites start off with high-value content based on a well thought out strategy, then let their content go downhill from there.<\/p>\n\n\n\n<p>Continuing to <a href=\"https:\/\/memberpress.com\/blog\/10-types-of-content-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">build and distribute great content<\/a> is how you\u2019ll maintain and grow your membership site. To speak clearly to your audience and be coherent through all your media channels, you should consider using a content calendar tool to keep everything on track.<\/p>\n\n\n\n<p>You need to create fresh content, offering users good value, and deliver it at regular intervals. Your content strategy needs to be consistent and <a href=\"https:\/\/memberpress.com\/how-important-is-a-style-guide-to-your-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">follow the same style<\/a>. Otherwise, your members will check out.<\/p>\n\n\n\n<p>Your core content is a good starting point. Use it to branch out and create content that deals with popular topics in more depth. But, don\u2019t stop there. <\/p>\n\n\n\n<p>Use the insights you can gain from your member community to branch out even further and create content on totally new topics your users care about. This way, you\u2019ll not only keep your existing members engaged, you\u2019ll also increase your chances of attracting new ones by tapping into new topics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mistake #6 \u2013 Changing What You (Maybe) Shouldn\u2019t<\/strong><\/h2>\n\n\n\n<p>Of all the membership website mistakes we\u2019ve seen, this one presents the toughest challenge.<\/p>\n\n\n\n<p>Keeping things fresh and engaging shouldn\u2019t mean a complete shift from your initial strategy. Again, you need to maintain a fine balance. Constantly innovate but don\u2019t go overboard. Fresh is exciting and drives commitment. Too many changes and inconsistency, on the other hand, can be confusing and unappealing to users.<\/p>\n\n\n\n<p>Ditching the core elements that helped you build a membership base is a bad idea. After all, it\u2019s those elements that earned you success in the first place.<\/p>\n\n\n\n<p>Any changes you decide to make to your initial strategy should be well planned and thought out. It will take time for any (even small) shift to reveal how your members respond. So, take things gradually and avoid any shocking tactics. This will also allow you to make adjustments along the way and keep things going in the right direction.<\/p>\n\n\n\n<p>The best tactic you can use is to base any changes on what your members are telling you. Look into their needs and questions, and respond to their problems. Remember the reasons why your members joined in the first place, and don\u2019t stray away from them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mistake #7 \u2013 Not Focusing on Retention<\/strong><\/h2>\n\n\n\n<p>Focusing on growth rather than retention is a common membership site mistake. While attracting new members is important, it should not come at the cost of established members.<\/p>\n\n\n\n<p>Yes, you will get cancellations. It\u2019s a fact. Many people subscribe and then realize after a few months that your product or service wasn\u2019t right for them. Or, they realize they just don\u2019t need it anymore. <\/p>\n\n\n\n<p>Don\u2019t take it personally. The one thing you should not miss out on when a member decides to cancel their subscription is the reason <em>why<\/em>. You can learn a lot from this valuable information.<\/p>\n\n\n\n<p>Doing an <a href=\"https:\/\/memberpress.com\/how-to-conduct-a-survey-of-your-membership-sites-users-in-5-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">exit survey<\/a> and understanding why members are opting out can help you improve your strategies and retain more business.<\/p>\n\n\n\n<p>A good way to improve retention rates is by communicating with your subscribers and understanding what works for them and what doesn\u2019t. Ask them what improvements they think you should make, what services they think you should focus on more, and what they appreciate most about your product.<\/p>\n\n\n\n<p>Also, a great way to make sure you retain as many members as possible is by <a href=\"https:\/\/memberpress.com\/docs\/pausing-subscriptions\/\" target=\"_blank\" rel=\"noreferrer noopener\">offering the option to pause rather than cancel memberships<\/a>. The hope is that the paused member will return by themselves. But this option also allows you to take advantage of <a href=\"https:\/\/memberpress.com\/go\/activecampaign\" title=\"activecampaign\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">email marketing<\/a> to reach out to paused members for reactivation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mistake #8 \u2013 Not Keeping Your Eyes and Ears Open<\/strong><\/h2>\n\n\n\n<p>One of the greatest membership site mistakes is not listening to your community.<\/p>\n\n\n\n<p>Your content can only be successful if it delivers what people want. And instead of guessing what they want, why not find out at the source? Existing users are a pool of valuable information.<\/p>\n\n\n\n<p>While you may have your own opinions as to what direction you should follow, getting live feedback from people who use your product and are your target market is invaluable.<\/p>\n\n\n\n<p>As your membership site grows, you might consider investing in a brand tracking tool to help you stay on top of, and respond to, comments and mentions related to your brand. <a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hootsuite<\/a> and <a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sprout Social<\/a> are two great platforms you might want to check out.<\/p>\n\n\n\n<p>Your target market will have specific needs and questions, and these should be the basis of your growth strategy above all else. Asking for feedback and getting customer insight will also help you avoid overthinking.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Growing a good membership website is well worth the effort. Caring for and understanding your members is what will keep them loyal, and successful membership sites build a feeling of community that keeps their existing members happy. The bottom line when it comes to running a successful membership site is simple: <em>listen to your members<\/em>.<\/p>\n\n\n\n<p>Do you know of any other membership site mistakes we didn't mention? Or do you have questions? Let us know in the comments!<\/p>\n\n\n\n<p><em>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Because it can be applied to a wide variety of niches, the membership site model is one of the best monetization methods out there. In addition to that, all the indicators point toward consistent growth of this market segment into the future.\u00a0 And while it can be a lot of work to convert visitors into 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18:43:55","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":"0","open_ai":null,"ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2020-12-21 16:17:01","updated":"2026-03-03 15:04:55"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/\" title=\"Membership Site\">Membership Site<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/content\/\" title=\"Content\">Content<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t8 Membership Site Mistakes You Want to Avoid\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Membership Site","link":"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/"},{"label":"Content","link":"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/content\/"},{"label":"8 Membership Site Mistakes You Want to Avoid","link":"https:\/\/memberpress.com\/fr\/blog\/membership-site-mistakes-you-want-to-avoid\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Because it can be applied to a wide variety of niches, the membership site model is one of the best monetization methods out there. In addition to that, all the indicators point toward consistent <a href=\"https:\/\/memberpress.com\/useful-membership-site-statistics-you-should-know-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">growth of this market segment<\/a> into the future.&nbsp;<\/p>","content":[{"type":"text","data":"Because it can be applied to a wide variety of niches, the membership site model is one of the best monetization methods out there. In addition to that, all the indicators point toward consistent <a href=\"https:\/\/memberpress.com\/useful-membership-site-statistics-you-should-know-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">growth of this market segment<\/a> into the future.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>And while it can be a lot of work to convert visitors into paying members, it\u2019s a great feeling once the conversions start rolling in.&nbsp;<\/p>","content":[{"type":"text","data":"And while it can be a lot of work to convert visitors into paying members, it\u2019s a great feeling once the conversions start rolling in.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The thing is, this feeling of achievement brings with it another set of problems. It\u2019s one thing to persuade visitors to become members on your site, and a completely different (and more difficult) endeavor to keep newly converted members happy and coming back for more.&nbsp;<\/p>","content":[{"type":"text","data":"The thing is, this feeling of achievement brings with it another set of problems. It\u2019s one thing to persuade visitors to become members on your site, and a completely different (and more difficult) endeavor to keep newly converted members happy and coming back for more.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we\u2019ll go over the most frequent membership website mistakes related to <a href=\"https:\/\/memberpress.com\/blog\/membership-site-retention\/\" title=\"\">member retention<\/a> and give you a few tips for limiting the outflow of members on your site. Let\u2019s get to it!<\/p>","content":[{"type":"text","data":"In this post, we\u2019ll go over the most frequent membership website mistakes related to <a href=\"https:\/\/memberpress.com\/blog\/membership-site-retention\/\" title=\"\">member retention<\/a> and give you a few tips for limiting the outflow of members on your site. Let\u2019s get to it!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Mistake #1 - Losing Your Momentum<\/strong><\/h2>","content":"Mistake #1 - Losing Your Momentum","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Getting your membership site off the ground takes a lot of time and effort. You have growth and marketing strategies to think of and membership-base building tactics to tackle. It\u2019s a tough market out there. So, after your site starts growing and building momentum, reducing the intensity of that effort may sound appealing.<\/p>","content":[{"type":"text","data":"Getting your membership site off the ground takes a lot of time and effort. You have growth and marketing strategies to think of and membership-base building tactics to tackle. It\u2019s a tough market out there. So, after your site starts growing and building momentum, reducing the intensity of that effort may sound appealing."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But one of the biggest membership site mistakes we see is that of slowing down and <a href=\"https:\/\/www.liveagent.com\/blog\/how-to-build-a-customer-engagement-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">decreasing engagement<\/a> with members.<\/p>","content":[{"type":"text","data":"But one of the biggest membership site mistakes we see is that of slowing down and <a href=\"https:\/\/www.liveagent.com\/blog\/how-to-build-a-customer-engagement-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">decreasing engagement<\/a> with members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, after you\u2019ve established your presence is not the time to relax. It\u2019s actually when you need to power up your efforts.<\/p>","content":[{"type":"text","data":"However, after you\u2019ve established your presence is not the time to relax. It\u2019s actually when you need to power up your efforts."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The first step you should take is to make sure communication with your members is in tip-top shape. Not too much, not too little. Find a good balance between pushing a pesky marketing strategy and engaging with your members, <a href=\"https:\/\/memberpress.com\/blog\/how-to-conduct-a-survey-of-your-membership-sites-users-in-5-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">gathering, and using their feedback<\/a> and input.<\/p>","content":[{"type":"text","data":"The first step you should take is to make sure communication with your members is in tip-top shape. Not too much, not too little. Find a good balance between pushing a pesky marketing strategy and engaging with your members, <a href=\"https:\/\/memberpress.com\/blog\/how-to-conduct-a-survey-of-your-membership-sites-users-in-5-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">gathering, and using their feedback<\/a> and input."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It won\u2019t take long to find the right balance. Test out a few strategies and stick those that get the best results. Doing so will strengthen your customer base and build trust and loyalty to keep you going for the long haul.<\/p>","content":[{"type":"text","data":"It won\u2019t take long to find the right balance. Test out a few strategies and stick those that get the best results. Doing so will strengthen your customer base and build trust and loyalty to keep you going for the long haul."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Mistake #2 - Pushing Your Members Too Much<\/strong><\/h2>","content":"Mistake #2 - Pushing Your Members Too Much","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Some membership site owners make the mistake of overcommunication and end up looking like spammers.<\/p>","content":[{"type":"text","data":"Some membership site owners make the mistake of overcommunication and end up looking like spammers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>People have become accustomed to their inboxes being flooded with emails from different sites and brands. And that has made catching their attention increasingly difficult. Sending too many emails in an effort to keep your customers engaged is likely to backfire. Balance is key.<\/p>","content":[{"type":"text","data":"People have become accustomed to their inboxes being flooded with emails from different sites and brands. And that has made catching their attention increasingly difficult. Sending too many emails in an effort to keep your customers engaged is likely to backfire. Balance is key."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You not only want to avoid your emails being ignored or<a href=\"https:\/\/memberpress.com\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/\" target=\"_blank\" rel=\"noreferrer noopener\"> flagged as spam<\/a>, you also want to steer clear of causing members to cancel their memberships because of <em>too many <\/em>emails.<\/p>","content":[{"type":"text","data":"You not only want to avoid your emails being ignored or<a href=\"https:\/\/memberpress.com\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/\" target=\"_blank\" rel=\"noreferrer noopener\"> flagged as spam<\/a>, you also want to steer clear of causing members to cancel their memberships because of <em>too many <\/em>emails."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Some communication is good (even essential). For example, you want to communicate news about your brand, new products, upgrade offers, or fresh blog posts. But keep things short and sweet. Don\u2019t send multiple emails a day or waste your members\u2019 time with irrelevant information.&nbsp;<\/p>","content":[{"type":"text","data":"Some communication is good (even essential). For example, you want to communicate news about your brand, new products, upgrade offers, or fresh blog posts. But keep things short and sweet. Don\u2019t send multiple emails a day or waste your members\u2019 time with irrelevant information.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>People will appreciate getting regular relevant information and resources (that they\u2019ve signed up for). But they won\u2019t appreciate being bombarded with too many offers or marketing emails.&nbsp;&nbsp;<\/p>","content":[{"type":"text","data":"People will appreciate getting regular relevant information and resources (that they\u2019ve signed up for). But they won\u2019t appreciate being bombarded with too many offers or marketing emails.&nbsp;&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Carefully balance the quantity and quality of the emails you send out to your members.<\/p>","content":[{"type":"text","data":"Carefully balance the quantity and quality of the emails you send out to your members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Mistake #3 - Slacking Off On Customer Support<\/strong><\/h2>","content":"Mistake #3 - Slacking Off On Customer Support","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Another common membership website mistake is not paying enough attention to customer support. Membership sites are like real-life communities, and the only way to keep a community happy is by responding to its members\u2019 needs.<\/p>","content":[{"type":"text","data":"Another common membership website mistake is not paying enough attention to customer support. Membership sites are like real-life communities, and the only way to keep a community happy is by responding to its members\u2019 needs."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once you\u2019ve managed to secure a good customer base, you need to turn your efforts into nurturing your relationship with your customers. Bad customer service can lead to bad reviews, disengagement, or even abandonment \u2013 all things you can\u2019t afford.&nbsp;<\/p>","content":[{"type":"text","data":"Once you\u2019ve managed to secure a good customer base, you need to turn your efforts into nurturing your relationship with your customers. Bad customer service can lead to bad reviews, disengagement, or even abandonment \u2013 all things you can\u2019t afford.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Provide customers easy access to customer support via phone, <a href=\"https:\/\/memberpress.com\/blog\/best-live-chat-software-for-membership-sites-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">live chat<\/a> software, or a <a href=\"https:\/\/costofincome.com\/best-chatbot-builders\/\" target=\"_blank\" rel=\"noreferrer noopener\">chatbot builder<\/a>, and create simple procedures for solving the most common customer issues.<\/p>","content":[{"type":"text","data":"Provide customers easy access to customer support via phone, <a href=\"https:\/\/memberpress.com\/blog\/best-live-chat-software-for-membership-sites-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">live chat<\/a> software, or a <a href=\"https:\/\/costofincome.com\/best-chatbot-builders\/\" target=\"_blank\" rel=\"noreferrer noopener\">chatbot builder<\/a>, and create simple procedures for solving the most common customer issues."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Mistake #4 - Neglecting Customer Experience<\/strong><\/h2>","content":"Mistake #4 - Neglecting Customer Experience","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Customer experience is not only about how well you support your members. The overall customer experience is based on several different factors.<\/p>","content":[{"type":"text","data":"Customer experience is not only about how well you support your members. The overall customer experience is based on several different factors."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In today\u2019s world you can\u2019t afford a bad user experience and design. There are just too many tools available to choose from (many of them free to the public). That means the proper setup of your membership website and planning your members\u2019 journey have to come first.<\/p>","content":[{"type":"text","data":"In today\u2019s world you can\u2019t afford a bad user experience and design. There are just too many tools available to choose from (many of them free to the public). That means the proper setup of your membership website and planning your members\u2019 journey have to come first."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>First, your website should be intuitive and easy to navigate, which can be easily achieved through the use of a <a href=\"https:\/\/costofincome.com\/landing-page-builder\/\" target=\"_blank\" rel=\"noreferrer noopener\">landing page builder<\/a>. Providing the right information in the right way increases your chances of getting more conversions.&nbsp;<\/p>","content":[{"type":"text","data":"First, your website should be intuitive and easy to navigate, which can be easily achieved through the use of a <a href=\"https:\/\/costofincome.com\/landing-page-builder\/\" target=\"_blank\" rel=\"noreferrer noopener\">landing page builder<\/a>. Providing the right information in the right way increases your chances of getting more conversions.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>How your website looks and functions will determine how much time people spend on it and will affect your search engine rankings. Good website design also increases engagement. So, invest in this aspect before moving on to other things on your to-do list.<\/p>","content":[{"type":"text","data":"How your website looks and functions will determine how much time people spend on it and will affect your search engine rankings. Good website design also increases engagement. So, invest in this aspect before moving on to other things on your to-do list."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Second, keep things running smoothly. Make sure your pages load properly and rapidly, and make information accessible. Keep things fresh and exciting for users by adding regular content, running engagement campaigns, and adding <a href=\"https:\/\/memberpress.com\/calculators-that-will-make-your-membership-site-irresistible\/\" target=\"_blank\" rel=\"noreferrer noopener\">useful tools<\/a>.<\/p>","content":[{"type":"text","data":"Second, keep things running smoothly. Make sure your pages load properly and rapidly, and make information accessible. Keep things fresh and exciting for users by adding regular content, running engagement campaigns, and adding <a href=\"https:\/\/memberpress.com\/calculators-that-will-make-your-membership-site-irresistible\/\" target=\"_blank\" rel=\"noreferrer noopener\">useful tools<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Review a customer\u2019s journey through their eyes. Is your design intuitive? Do you make it easy for them to sign up? Pinpoint areas where you could do better. Once they\u2019ve subscribed, offer your members choices and plenty of information, including the option to cancel their subscription without too much hassle.<\/p>","content":[{"type":"text","data":"Review a customer\u2019s journey through their eyes. Is your design intuitive? Do you make it easy for them to sign up? Pinpoint areas where you could do better. Once they\u2019ve subscribed, offer your members choices and plenty of information, including the option to cancel their subscription without too much hassle."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Mistake #5 - Not Having a Content Strategy and Not Sticking to a Content Calendar<\/strong><\/h2>","content":"Mistake #5 - Not Having a Content Strategy and Not Sticking to a Content Calendar","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>As mentioned, members will expect value if they\u2019re to stick around and keep paying. Unfortunately, we see this membership mistake too often. Sites start off with high-value content based on a well thought out strategy, then let their content go downhill from there.<\/p>","content":[{"type":"text","data":"As mentioned, members will expect value if they\u2019re to stick around and keep paying. Unfortunately, we see this membership mistake too often. Sites start off with high-value content based on a well thought out strategy, then let their content go downhill from there."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Continuing to <a href=\"https:\/\/memberpress.com\/blog\/10-types-of-content-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">build and distribute great content<\/a> is how you\u2019ll maintain and grow your membership site. To speak clearly to your audience and be coherent through all your media channels, you should consider using a content calendar tool to keep everything on track.<\/p>","content":[{"type":"text","data":"Continuing to <a href=\"https:\/\/memberpress.com\/blog\/10-types-of-content-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">build and distribute great content<\/a> is how you\u2019ll maintain and grow your membership site. To speak clearly to your audience and be coherent through all your media channels, you should consider using a content calendar tool to keep everything on track."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You need to create fresh content, offering users good value, and deliver it at regular intervals. Your content strategy needs to be consistent and <a href=\"https:\/\/memberpress.com\/how-important-is-a-style-guide-to-your-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">follow the same style<\/a>. Otherwise, your members will check out.<\/p>","content":[{"type":"text","data":"You need to create fresh content, offering users good value, and deliver it at regular intervals. Your content strategy needs to be consistent and <a href=\"https:\/\/memberpress.com\/how-important-is-a-style-guide-to-your-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">follow the same style<\/a>. Otherwise, your members will check out."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Your core content is a good starting point. Use it to branch out and create content that deals with popular topics in more depth. But, don\u2019t stop there. <\/p>","content":[{"type":"text","data":"Your core content is a good starting point. Use it to branch out and create content that deals with popular topics in more depth. But, don\u2019t stop there. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Use the insights you can gain from your member community to branch out even further and create content on totally new topics your users care about. This way, you\u2019ll not only keep your existing members engaged, you\u2019ll also increase your chances of attracting new ones by tapping into new topics.<\/p>","content":[{"type":"text","data":"Use the insights you can gain from your member community to branch out even further and create content on totally new topics your users care about. This way, you\u2019ll not only keep your existing members engaged, you\u2019ll also increase your chances of attracting new ones by tapping into new topics."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Mistake #6 - Changing What You (Maybe) Shouldn\u2019t<\/strong><\/h2>","content":"Mistake #6 - Changing What You (Maybe) Shouldn\u2019t","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Of all the membership website mistakes we\u2019ve seen, this one presents the toughest challenge.<\/p>","content":[{"type":"text","data":"Of all the membership website mistakes we\u2019ve seen, this one presents the toughest challenge."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Keeping things fresh and engaging shouldn\u2019t mean a complete shift from your initial strategy. Again, you need to maintain a fine balance. Constantly innovate but don\u2019t go overboard. Fresh is exciting and drives commitment. Too many changes and inconsistency, on the other hand, can be confusing and unappealing to users.<\/p>","content":[{"type":"text","data":"Keeping things fresh and engaging shouldn\u2019t mean a complete shift from your initial strategy. Again, you need to maintain a fine balance. Constantly innovate but don\u2019t go overboard. Fresh is exciting and drives commitment. Too many changes and inconsistency, on the other hand, can be confusing and unappealing to users."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Ditching the core elements that helped you build a membership base is a bad idea. After all, it\u2019s those elements that earned you success in the first place.<\/p>","content":[{"type":"text","data":"Ditching the core elements that helped you build a membership base is a bad idea. After all, it\u2019s those elements that earned you success in the first place."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Any changes you decide to make to your initial strategy should be well planned and thought out. It will take time for any (even small) shift to reveal how your members respond. So, take things gradually and avoid any shocking tactics. This will also allow you to make adjustments along the way and keep things going in the right direction.<\/p>","content":[{"type":"text","data":"Any changes you decide to make to your initial strategy should be well planned and thought out. It will take time for any (even small) shift to reveal how your members respond. So, take things gradually and avoid any shocking tactics. This will also allow you to make adjustments along the way and keep things going in the right direction."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The best tactic you can use is to base any changes on what your members are telling you. Look into their needs and questions, and respond to their problems. Remember the reasons why your members joined in the first place, and don\u2019t stray away from them.<\/p>","content":[{"type":"text","data":"The best tactic you can use is to base any changes on what your members are telling you. Look into their needs and questions, and respond to their problems. Remember the reasons why your members joined in the first place, and don\u2019t stray away from them."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Mistake #7 - Not Focusing on Retention<\/strong><\/h2>","content":"Mistake #7 - Not Focusing on Retention","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Focusing on growth rather than retention is a common membership site mistake. While attracting new members is important, it should not come at the cost of established members.<\/p>","content":[{"type":"text","data":"Focusing on growth rather than retention is a common membership site mistake. While attracting new members is important, it should not come at the cost of established members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Yes, you will get cancellations. It\u2019s a fact. Many people subscribe and then realize after a few months that your product or service wasn\u2019t right for them. Or, they realize they just don\u2019t need it anymore. <\/p>","content":[{"type":"text","data":"Yes, you will get cancellations. It\u2019s a fact. Many people subscribe and then realize after a few months that your product or service wasn\u2019t right for them. Or, they realize they just don\u2019t need it anymore. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Don\u2019t take it personally. The one thing you should not miss out on when a member decides to cancel their subscription is the reason <em>why<\/em>. You can learn a lot from this valuable information.<\/p>","content":[{"type":"text","data":"Don\u2019t take it personally. The one thing you should not miss out on when a member decides to cancel their subscription is the reason <em>why<\/em>. You can learn a lot from this valuable information."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Doing an <a href=\"https:\/\/memberpress.com\/how-to-conduct-a-survey-of-your-membership-sites-users-in-5-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">exit survey<\/a> and understanding why members are opting out can help you improve your strategies and retain more business.<\/p>","content":[{"type":"text","data":"Doing an <a href=\"https:\/\/memberpress.com\/how-to-conduct-a-survey-of-your-membership-sites-users-in-5-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">exit survey<\/a> and understanding why members are opting out can help you improve your strategies and retain more business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>A good way to improve retention rates is by communicating with your subscribers and understanding what works for them and what doesn\u2019t. Ask them what improvements they think you should make, what services they think you should focus on more, and what they appreciate most about your product.<\/p>","content":[{"type":"text","data":"A good way to improve retention rates is by communicating with your subscribers and understanding what works for them and what doesn\u2019t. Ask them what improvements they think you should make, what services they think you should focus on more, and what they appreciate most about your product."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Also, a great way to make sure you retain as many members as possible is by <a href=\"https:\/\/memberpress.com\/docs\/pausing-subscriptions\/\" target=\"_blank\" rel=\"noreferrer noopener\">offering the option to pause rather than cancel memberships<\/a>. The hope is that the paused member will return by themselves. But this option also allows you to take advantage of email marketing to reach out to paused members for reactivation.<\/p>","content":[{"type":"text","data":"Also, a great way to make sure you retain as many members as possible is by <a href=\"https:\/\/memberpress.com\/docs\/pausing-subscriptions\/\" target=\"_blank\" rel=\"noreferrer noopener\">offering the option to pause rather than cancel memberships<\/a>. The hope is that the paused member will return by themselves. But this option also allows you to take advantage of email marketing to reach out to paused members for reactivation."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Mistake #8 - Not Keeping Your Eyes and Ears Open<\/strong><\/h2>","content":"Mistake #8 - Not Keeping Your Eyes and Ears Open","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>One of the greatest membership site mistakes is not listening to your community.<\/p>","content":[{"type":"text","data":"One of the greatest membership site mistakes is not listening to your community."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Your content can only be successful if it delivers what people want. And instead of guessing what they want, why not find out at the source? Existing users are a pool of valuable information.<\/p>","content":[{"type":"text","data":"Your content can only be successful if it delivers what people want. And instead of guessing what they want, why not find out at the source? Existing users are a pool of valuable information."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While you may have your own opinions as to what direction you should follow, getting live feedback from people who use your product and are your target market is invaluable.<\/p>","content":[{"type":"text","data":"While you may have your own opinions as to what direction you should follow, getting live feedback from people who use your product and are your target market is invaluable."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As your membership site grows, you might consider investing in a brand tracking tool to help you stay on top of, and respond to, comments and mentions related to your brand. <a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hootsuite<\/a> and <a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sprout Social<\/a> are two great platforms you might want to check out.<\/p>","content":[{"type":"text","data":"As your membership site grows, you might consider investing in a brand tracking tool to help you stay on top of, and respond to, comments and mentions related to your brand. <a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hootsuite<\/a> and <a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sprout Social<\/a> are two great platforms you might want to check out."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Your target market will have specific needs and questions, and these should be the basis of your growth strategy above all else. Asking for feedback and getting customer insight will also help you avoid overthinking.<\/p>","content":[{"type":"text","data":"Your target market will have specific needs and questions, and these should be the basis of your growth strategy above all else. Asking for feedback and getting customer insight will also help you avoid overthinking."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>","content":"Conclusion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Growing a good membership website is well worth the effort. Caring for and understanding your members is what will keep them loyal, and successful membership sites build a feeling of community that keeps their existing members happy. The bottom line when it comes to running a successful membership site is simple: <em>listen to your members<\/em>.<\/p>","content":[{"type":"text","data":"Growing a good membership website is well worth the effort. Caring for and understanding your members is what will keep them loyal, and successful membership sites build a feeling of community that keeps their existing members happy. The bottom line when it comes to running a successful membership site is simple: <em>listen to your members<\/em>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you know of any other membership site mistakes we didn't mention? Or do you have questions? Let us know in the comments!<\/p>","content":[{"type":"text","data":"Do you know of any other membership site mistakes we didn't mention? Or do you have questions? Let us know in the comments!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>!<\/em><\/p>","content":[{"type":"text","data":"<em>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>!<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/24706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=24706"}],"version-history":[{"count":1,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/24706\/revisions"}],"predecessor-version":[{"id":74854,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/24706\/revisions\/74854"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/24707"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=24706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=24706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=24706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}