{"id":24706,"date":"2021-02-22T07:47:53","date_gmt":"2021-02-22T14:47:53","guid":{"rendered":"https:\/\/memberpress.com\/?p=24706"},"modified":"2025-09-04T10:34:49","modified_gmt":"2025-09-04T14:34:49","slug":"membership-site-mistakes-you-want-to-avoid","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/membership-site-mistakes-you-want-to-avoid\/","title":{"rendered":"8 erreurs \u00e0 \u00e9viter sur les sites d'affiliation"},"content":{"rendered":"<p>Parce qu'il peut \u00eatre appliqu\u00e9 \u00e0 une grande vari\u00e9t\u00e9 de niches, le mod\u00e8le du site d'adh\u00e9sion est l'une des meilleures m\u00e9thodes de mon\u00e9tisation qui existent. De plus, tous les indicateurs pointent vers une croissance constante de l'activit\u00e9 des sites d'adh\u00e9sion. <a href=\"https:\/\/memberpress.com\/fr\/useful-membership-site-statistics-you-should-know-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">la croissance de ce segment de march\u00e9<\/a> \u00e0 l'avenir.\u00a0<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a48796e3e83a\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a48796e3e83a\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_1_%E2%80%93_Losing_Your_Momentum\" >Erreur #1 - Perdre son \u00e9lan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_2_%E2%80%93_Pushing_Your_Members_Too_Much\" >Erreur #2 - Pousser vos membres \u00e0 bout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_3_%E2%80%93_Slacking_Off_On_Customer_Support\" >Erreur #3 - Rel\u00e2cher l'assistance \u00e0 la client\u00e8le<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_4_%E2%80%93_Neglecting_Customer_Experience\" >Erreur #4 - N\u00e9gliger l'exp\u00e9rience client<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_5_%E2%80%93_Not_Having_a_Content_Strategy_and_Not_Sticking_to_a_Content_Calendar\" >Erreur #5 - Ne pas avoir de strat\u00e9gie de contenu et ne pas respecter un calendrier de contenu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_6_%E2%80%93_Changing_What_You_Maybe_Shouldnt\" >Erreur #6 - Changer ce que vous ne devriez (peut-\u00eatre) pas changer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_7_%E2%80%93_Not_Focusing_on_Retention\" >Erreur #7 - Ne pas se concentrer sur la fid\u00e9lisation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-mistakes-you-want-to-avoid\/#Mistake_8_%E2%80%93_Not_Keeping_Your_Eyes_and_Ears_Open\" >Erreur #8 - Ne pas garder les yeux et les oreilles ouverts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-mistakes-you-want-to-avoid\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Et m\u00eame si la conversion des visiteurs en membres payants peut demander beaucoup de travail, c'est un sentiment tr\u00e8s agr\u00e9able lorsque les conversions commencent \u00e0 affluer.\u00a0<\/p>\n\n\n\n<p>Mais ce sentiment de r\u00e9ussite s'accompagne d'une autre s\u00e9rie de probl\u00e8mes. C'est une chose de persuader les visiteurs de devenir membres de votre site, et c'en est une autre (et plus difficile) de faire en sorte que les membres nouvellement convertis soient satisfaits et reviennent.\u00a0<\/p>\n\n\n\n<p>Dans cet article, nous allons passer en revue les erreurs les plus fr\u00e9quentes en mati\u00e8re de sites web pour les membres, en ce qui concerne <a href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-retention\/\" title=\"\">fid\u00e9lisation des membres<\/a> et vous donner quelques conseils pour limiter l'exode des membres sur votre site. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Erreur #1 - Perdre son \u00e9lan<\/strong><\/h2>\n\n\n\n<p>Faire d\u00e9coller votre site d'affiliation demande beaucoup de temps et d'efforts. Vous devez r\u00e9fl\u00e9chir \u00e0 des strat\u00e9gies de croissance et de marketing et \u00e0 des tactiques de cr\u00e9ation de bases de membres. Le march\u00e9 est difficile. Ainsi, lorsque votre site commence \u00e0 se d\u00e9velopper et \u00e0 prendre de l'ampleur, il peut sembler int\u00e9ressant de r\u00e9duire l'intensit\u00e9 de cet effort.<\/p>\n\n\n\n<p>Mais l'une des plus grandes erreurs que nous voyons dans les sites d'affiliation est celle de ralentir et d'abandonner. <a href=\"https:\/\/www.liveagent.com\/blog\/how-to-build-a-customer-engagement-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">diminution de l'engagement<\/a> avec les membres.<\/p>\n\n\n\n<p>Cependant, une fois que vous avez \u00e9tabli votre pr\u00e9sence, ce n'est pas le moment de vous rel\u00e2cher. C'est au contraire le moment o\u00f9 vous devez redoubler d'efforts.<\/p>\n\n\n\n<p>La premi\u00e8re chose \u00e0 faire est de veiller \u00e0 ce que la communication avec vos membres soit optimale. Ni trop, ni trop peu. Trouvez un bon \u00e9quilibre entre la mise en \u0153uvre d'une strat\u00e9gie de marketing fastidieuse et l'engagement aupr\u00e8s de vos membres, <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-conduct-a-survey-of-your-membership-sites-users-in-5-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">recueillir et utiliser leur retour d'information<\/a> et de l'entr\u00e9e.<\/p>\n\n\n\n<p>Il ne faudra pas longtemps pour trouver le bon \u00e9quilibre. Testez plusieurs strat\u00e9gies et retenez celles qui donnent les meilleurs r\u00e9sultats. Ce faisant, vous renforcerez votre base de client\u00e8le et instaurerez la confiance et la loyaut\u00e9 qui vous permettront de tenir sur le long terme.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Erreur #2 - Pousser vos membres \u00e0 bout<\/strong><\/h2>\n\n\n\n<p>Certains propri\u00e9taires de sites d'affiliation commettent l'erreur de trop communiquer et finissent par passer pour des spammeurs.<\/p>\n\n\n\n<p>Les gens se sont habitu\u00e9s \u00e0 ce que leur bo\u00eete de r\u00e9ception soit inond\u00e9e d'e-mails provenant de diff\u00e9rents sites et marques. Il est donc de plus en plus difficile d'attirer leur attention. L'envoi d'un trop grand nombre d'e-mails dans le but de maintenir l'int\u00e9r\u00eat de vos clients risque de se retourner contre vous. L'\u00e9quilibre est essentiel.<\/p>\n\n\n\n<p>Vous voulez non seulement \u00e9viter que vos courriels soient ignor\u00e9s ou<a href=\"https:\/\/memberpress.com\/fr\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/\" target=\"_blank\" rel=\"noreferrer noopener\"> signal\u00e9 comme spam<\/a>Vous ne devez pas non plus inciter les membres \u00e0 annuler leur adh\u00e9sion pour les raisons suivantes <em>trop nombreux <\/em>courriels.<\/p>\n\n\n\n<p>Certaines communications sont utiles (voire essentielles). Par exemple, vous souhaitez communiquer des informations sur votre marque, de nouveaux produits, des offres de mise \u00e0 niveau ou de nouveaux articles de blog. Mais faites en sorte que les choses soient courtes et agr\u00e9ables. N'envoyez pas plusieurs courriels par jour et ne faites pas perdre de temps \u00e0 vos membres avec des informations non pertinentes.\u00a0<\/p>\n\n\n\n<p>Les gens appr\u00e9cieront de recevoir r\u00e9guli\u00e8rement des informations et des ressources pertinentes (pour lesquelles ils se sont inscrits). Mais ils n'appr\u00e9cieront pas d'\u00eatre bombard\u00e9s par trop d'offres ou d'e-mails marketing.\u00a0\u00a0<\/p>\n\n\n\n<p>Veillez \u00e0 \u00e9quilibrer la quantit\u00e9 et la qualit\u00e9 des courriels que vous envoyez \u00e0 vos membres.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Erreur #3 - Rel\u00e2cher l'assistance \u00e0 la client\u00e8le<\/strong><\/h2>\n\n\n\n<p>Une autre erreur fr\u00e9quente des sites d'affiliation est de ne pas accorder suffisamment d'attention \u00e0 l'assistance \u00e0 la client\u00e8le. Les sites d'adh\u00e9sion sont de v\u00e9ritables communaut\u00e9s, et la seule fa\u00e7on de les satisfaire est de r\u00e9pondre aux besoins de leurs membres.<\/p>\n\n\n\n<p>Une fois que vous avez r\u00e9ussi \u00e0 vous constituer une bonne base de clients, vous devez vous efforcer d'entretenir vos relations avec eux. Un mauvais service client peut entra\u00eener de mauvaises critiques, un d\u00e9sengagement, voire un abandon - autant de choses que vous ne pouvez pas vous permettre.\u00a0<\/p>\n\n\n\n<p>Fournir aux clients un acc\u00e8s facile \u00e0 l'assistance t\u00e9l\u00e9phonique, <a href=\"https:\/\/memberpress.com\/fr\/blog\/best-live-chat-software-for-membership-sites-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">chat en direct<\/a> ou un logiciel <a href=\"https:\/\/costofincome.com\/best-chatbot-builders\/\" target=\"_blank\" rel=\"noreferrer noopener\">constructeur de chatbot<\/a>et cr\u00e9er des proc\u00e9dures simples pour r\u00e9soudre les probl\u00e8mes les plus courants des clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Erreur #4 - N\u00e9gliger l'exp\u00e9rience client<\/strong><\/h2>\n\n\n\n<p>L'exp\u00e9rience client ne se r\u00e9sume pas \u00e0 la qualit\u00e9 de l'assistance que vous apportez \u00e0 vos membres. L'exp\u00e9rience globale du client repose sur plusieurs facteurs diff\u00e9rents.<\/p>\n\n\n\n<p>Dans le monde d'aujourd'hui, vous ne pouvez pas vous permettre une mauvaise exp\u00e9rience utilisateur et un mauvais design. Il y a tout simplement trop d'outils disponibles (dont beaucoup sont gratuits pour le public). Cela signifie que la bonne configuration de votre site web d'adh\u00e9sion et la planification du parcours de vos membres doivent \u00eatre prioritaires.<\/p>\n\n\n\n<p>Tout d'abord, votre site web doit \u00eatre intuitif et facile \u00e0 naviguer, ce qui peut \u00eatre facilement r\u00e9alis\u00e9 gr\u00e2ce \u00e0 l'utilisation d'un <a href=\"https:\/\/costofincome.com\/landing-page-builder\/\" target=\"_blank\" rel=\"noreferrer noopener\">constructeur de pages d'atterrissage<\/a>. En fournissant les bonnes informations de la bonne mani\u00e8re, vous augmentez vos chances d'obtenir plus de conversions.\u00a0<\/p>\n\n\n\n<p>L'aspect et le fonctionnement de votre site web d\u00e9terminent le temps que les internautes y passent et influencent votre classement dans les moteurs de recherche. Une bonne conception de site web augmente \u00e9galement l'engagement. Investissez donc dans cet aspect avant de passer \u00e0 d'autres choses sur votre liste de choses \u00e0 faire.<\/p>\n\n\n\n<p>Deuxi\u00e8mement, veillez \u00e0 ce que tout se passe bien. Veillez \u00e0 ce que vos pages se chargent correctement et rapidement, et \u00e0 ce que les informations soient accessibles. Gardez les choses fra\u00eeches et passionnantes pour les utilisateurs en ajoutant du contenu r\u00e9gulier, en organisant des campagnes d'engagement et en ajoutant de l'information. <a href=\"https:\/\/memberpress.com\/fr\/calculators-that-will-make-your-membership-site-irresistible\/\" target=\"_blank\" rel=\"noreferrer noopener\">outils utiles<\/a>.<\/p>\n\n\n\n<p>Examinez le parcours d'un client \u00e0 travers ses yeux. Votre conception est-elle intuitive ? Facilitez-vous l'inscription ? Identifiez les domaines dans lesquels vous pourriez faire mieux. Une fois qu'ils se sont inscrits, offrez \u00e0 vos membres des choix et de nombreuses informations, y compris la possibilit\u00e9 de r\u00e9silier leur abonnement sans trop de difficult\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Erreur #5 - Ne pas avoir de strat\u00e9gie de contenu et ne pas respecter un calendrier de contenu<\/strong><\/h2>\n\n\n\n<p>Comme nous l'avons mentionn\u00e9, les membres s'attendent \u00e0 recevoir de la valeur s'ils veulent rester dans les parages et continuer \u00e0 payer. Malheureusement, nous constatons trop souvent cette erreur de la part des membres. Les sites d\u00e9marrent avec un contenu de grande valeur bas\u00e9 sur une strat\u00e9gie bien pens\u00e9e, puis laissent leur contenu se d\u00e9grader.<\/p>\n\n\n\n<p>Continuer \u00e0 <a href=\"https:\/\/memberpress.com\/fr\/blog\/10-types-of-content-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">cr\u00e9er et distribuer un contenu de qualit\u00e9<\/a> est le moyen de maintenir et de d\u00e9velopper votre site d'adh\u00e9sion. Pour vous adresser clairement \u00e0 votre public et \u00eatre coh\u00e9rent sur tous vos canaux m\u00e9diatiques, vous devriez envisager d'utiliser un outil de calendrier de contenu pour ne pas perdre le fil.<\/p>\n\n\n\n<p>Vous devez cr\u00e9er du contenu frais, offrant une bonne valeur ajout\u00e9e aux utilisateurs, et le diffuser \u00e0 intervalles r\u00e9guliers. Votre strat\u00e9gie de contenu doit \u00eatre coh\u00e9rente et <a href=\"https:\/\/memberpress.com\/fr\/how-important-is-a-style-guide-to-your-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">suivre le m\u00eame style<\/a>. Dans le cas contraire, vos membres quitteront le site.<\/p>\n\n\n\n<p>Votre contenu de base est un bon point de d\u00e9part. Utilisez-le pour cr\u00e9er des contenus qui traitent de sujets populaires de mani\u00e8re plus approfondie. Mais ne vous arr\u00eatez pas l\u00e0. <\/p>\n\n\n\n<p>Utilisez les informations que vous pouvez obtenir de votre communaut\u00e9 de membres pour aller encore plus loin et cr\u00e9er du contenu sur des sujets totalement nouveaux qui int\u00e9ressent vos utilisateurs. Ainsi, non seulement vous maintiendrez l'engagement de vos membres actuels, mais vous augmenterez \u00e9galement vos chances d'en attirer de nouveaux en abordant de nouveaux sujets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Erreur #6 - Changer ce que vous ne devriez (peut-\u00eatre) pas changer<\/strong><\/h2>\n\n\n\n<p>De toutes les erreurs que nous avons constat\u00e9es sur les sites web d'adh\u00e9sion, c'est celle qui pr\u00e9sente le d\u00e9fi le plus difficile \u00e0 relever.<\/p>\n\n\n\n<p>Garder les choses fra\u00eeches et engageantes ne doit pas signifier un changement complet de votre strat\u00e9gie initiale. L\u00e0 encore, vous devez maintenir un \u00e9quilibre subtil. Innovez constamment, mais ne tombez pas dans l'exc\u00e8s. La fra\u00eecheur est excitante et suscite l'engagement. Trop de changements et d'incoh\u00e9rence, en revanche, peuvent \u00eatre source de confusion et ne pas s\u00e9duire les utilisateurs.<\/p>\n\n\n\n<p>C'est une mauvaise id\u00e9e d'abandonner les \u00e9l\u00e9ments essentiels qui vous ont permis de cr\u00e9er une base de membres. Apr\u00e8s tout, ce sont ces \u00e9l\u00e9ments qui vous ont valu le succ\u00e8s au d\u00e9part.<\/p>\n\n\n\n<p>Tout changement que vous d\u00e9cidez d'apporter \u00e0 votre strat\u00e9gie initiale doit \u00eatre bien planifi\u00e9 et r\u00e9fl\u00e9chi. Il faudra du temps pour qu'un changement (m\u00eame minime) r\u00e9v\u00e8le la r\u00e9action de vos membres. Il convient donc d'y aller progressivement et d'\u00e9viter toute tactique choquante. Cela vous permettra \u00e9galement de proc\u00e9der \u00e0 des ajustements en cours de route et de maintenir les choses dans la bonne direction.<\/p>\n\n\n\n<p>La meilleure tactique consiste \u00e0 baser tout changement sur ce que vous disent vos membres. Examinez leurs besoins et leurs questions, et r\u00e9pondez \u00e0 leurs probl\u00e8mes. N'oubliez pas les raisons pour lesquelles vos membres ont adh\u00e9r\u00e9 \u00e0 votre organisation et ne vous en \u00e9cartez pas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Erreur #7 - Ne pas se concentrer sur la fid\u00e9lisation<\/strong><\/h2>\n\n\n\n<p>Se concentrer sur la croissance plut\u00f4t que sur la fid\u00e9lisation est une erreur fr\u00e9quente sur les sites d'affiliation. S'il est important d'attirer de nouveaux membres, cela ne doit pas se faire au d\u00e9triment des membres \u00e9tablis.<\/p>\n\n\n\n<p>Oui, il y aura des annulations. C'est un fait. De nombreuses personnes s'abonnent et se rendent compte, apr\u00e8s quelques mois, que votre produit ou service ne leur convient pas. Ou bien ils se rendent compte qu'ils n'en ont tout simplement plus besoin. <\/p>\n\n\n\n<p>Ne le prenez pas personnellement. La seule chose que vous ne devez pas ignorer lorsqu'un membre d\u00e9cide d'annuler son abonnement est la raison pour laquelle il l'a fait. <em>pourquoi<\/em>. Vous pouvez apprendre beaucoup de choses gr\u00e2ce \u00e0 ces informations pr\u00e9cieuses.<\/p>\n\n\n\n<p>Faire un <a href=\"https:\/\/memberpress.com\/fr\/how-to-conduct-a-survey-of-your-membership-sites-users-in-5-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">enqu\u00eate de sortie<\/a> et comprendre pourquoi les membres se d\u00e9sistent peut vous aider \u00e0 am\u00e9liorer vos strat\u00e9gies et \u00e0 fid\u00e9liser vos clients.<\/p>\n\n\n\n<p>Un bon moyen d'am\u00e9liorer les taux de fid\u00e9lisation est de communiquer avec vos abonn\u00e9s et de comprendre ce qui fonctionne pour eux et ce qui ne fonctionne pas. Demandez-leur quelles am\u00e9liorations ils pensent que vous devriez apporter, quels services ils pensent que vous devriez privil\u00e9gier et ce qu'ils appr\u00e9cient le plus dans votre produit.<\/p>\n\n\n\n<p>En outre, un excellent moyen de s'assurer que vous conservez le plus grand nombre de membres possible consiste \u00e0 <a href=\"https:\/\/memberpress.com\/fr\/docs\/pausing-subscriptions\/\" target=\"_blank\" rel=\"noreferrer noopener\">offrir la possibilit\u00e9 de suspendre l'adh\u00e9sion plut\u00f4t que de l'annuler<\/a>. L'espoir est que le membre interrompu reviendra de lui-m\u00eame. Mais cette option vous permet \u00e9galement de tirer parti de l'option <a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" title=\"campagne active\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing par courrier \u00e9lectronique<\/a> pour contacter les membres interrompus en vue d'une r\u00e9activation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Erreur #8 - Ne pas garder les yeux et les oreilles ouverts<\/strong><\/h2>\n\n\n\n<p>L'une des plus grandes erreurs des sites d'adh\u00e9sion est de ne pas \u00eatre \u00e0 l'\u00e9coute de sa communaut\u00e9.<\/p>\n\n\n\n<p>Votre contenu ne peut r\u00e9ussir que s'il r\u00e9pond aux attentes des internautes. Et au lieu de deviner ce qu'ils veulent, pourquoi ne pas le d\u00e9couvrir \u00e0 la source ? Les utilisateurs existants sont une source d'informations pr\u00e9cieuses.<\/p>\n\n\n\n<p>Bien que vous puissiez avoir votre propre opinion sur la direction \u00e0 suivre, il est inestimable d'obtenir un retour d'information de la part de personnes qui utilisent votre produit et qui constituent votre march\u00e9 cible.<\/p>\n\n\n\n<p>Au fur et \u00e0 mesure que votre site d'affiliation se d\u00e9veloppe, vous pourriez envisager d'investir dans un outil de suivi de la marque qui vous aiderait \u00e0 rester au courant des commentaires et des mentions li\u00e9s \u00e0 votre marque et \u00e0 y r\u00e9pondre. <a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hootsuite<\/a> et <a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sprout Social<\/a> sont deux excellentes plateformes que vous pouvez consulter.<\/p>\n\n\n\n<p>Votre march\u00e9 cible aura des besoins et des questions sp\u00e9cifiques, et c'est sur eux que votre strat\u00e9gie de croissance doit avant tout se fonder. Le fait de demander un retour d'information et d'obtenir l'avis des clients vous aidera \u00e9galement \u00e0 \u00e9viter de trop r\u00e9fl\u00e9chir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le d\u00e9veloppement d'un bon site web d'adh\u00e9sion en vaut la peine. C'est en s'occupant de vos membres et en les comprenant que vous les fid\u00e9liserez, et les sites d'affiliation qui r\u00e9ussissent cr\u00e9ent un sentiment de communaut\u00e9 qui rend les membres existants heureux. L'essentiel, lorsqu'il s'agit de g\u00e9rer un site d'affiliation performant, est simple : <em>\u00e9coutez vos membres<\/em>.<\/p>\n\n\n\n<p>Connaissez-vous d'autres erreurs concernant les sites d'affiliation que nous n'avons pas mentionn\u00e9es ? Ou avez-vous des questions \u00e0 poser ? Faites-le nous savoir dans les commentaires !<\/p>\n\n\n\n<p><em>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Because it can be applied to a wide variety of niches, the membership site model is one of the best monetization methods out there. In addition to that, all the indicators point toward consistent growth of this market segment into the future.\u00a0 And while it can be a lot of work to convert visitors into 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mistakes","score":64,"analysis":{"keyphraseInTitle":{"score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"score":9,"maxScore":9,"error":0},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":3},"keyphraseInURL":{"score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":[],"keywordDensity":{"score":0,"type":"low","maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"article","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"summary_large_image","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 18:43:55","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":"0","open_ai":null,"ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2020-12-21 16:17:01","updated":"2026-03-03 15:04:55"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/\" title=\"Membership Site\">Membership Site<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/content\/\" title=\"Content\">Content<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t8 Membership Site Mistakes You Want to Avoid\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Membership Site","link":"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/"},{"label":"Content","link":"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/content\/"},{"label":"8 Membership Site Mistakes You Want to Avoid","link":"https:\/\/memberpress.com\/fr\/blog\/membership-site-mistakes-you-want-to-avoid\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Because it can be applied to a wide variety of niches, the membership site model is one of the best monetization methods out there. In addition to that, all the indicators point toward consistent <a href=\"https:\/\/memberpress.com\/useful-membership-site-statistics-you-should-know-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">growth of this market segment<\/a> into the future.&nbsp;<\/p>","content":[{"type":"text","data":"Because it can be applied to a wide variety of niches, the membership site model is one of the best monetization methods out there. In addition to that, all the indicators point toward consistent <a href=\"https:\/\/memberpress.com\/useful-membership-site-statistics-you-should-know-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">growth of this market segment<\/a> into the future.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>And while it can be a lot of work to convert visitors into paying members, it\u2019s a great feeling once the conversions start rolling in.&nbsp;<\/p>","content":[{"type":"text","data":"And while it can be a lot of work to convert visitors into paying members, it\u2019s a great feeling once the conversions start rolling in.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The thing is, this feeling of achievement brings with it another set of problems. It\u2019s one thing to persuade visitors to become members on your site, and a completely different (and more difficult) endeavor to keep newly converted members happy and coming back for more.&nbsp;<\/p>","content":[{"type":"text","data":"The thing is, this feeling of achievement brings with it another set of problems. It\u2019s one thing to persuade visitors to become members on your site, and a completely different (and more difficult) endeavor to keep newly converted members happy and coming back for more.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we\u2019ll go over the most frequent membership website mistakes related to <a href=\"https:\/\/memberpress.com\/blog\/membership-site-retention\/\" title=\"\">member retention<\/a> and give you a few tips for limiting the outflow of members on your site. Let\u2019s get to it!<\/p>","content":[{"type":"text","data":"In this post, we\u2019ll go over the most frequent membership website mistakes related to <a href=\"https:\/\/memberpress.com\/blog\/membership-site-retention\/\" title=\"\">member retention<\/a> and give you a few tips for limiting the outflow of members on your site. Let\u2019s get to it!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Mistake #1 - Losing Your Momentum<\/strong><\/h2>","content":"Erreur #1 - Perdre son \u00e9lan","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Getting your membership site off the ground takes a lot of time and effort. You have growth and marketing strategies to think of and membership-base building tactics to tackle. It\u2019s a tough market out there. So, after your site starts growing and building momentum, reducing the intensity of that effort may sound appealing.<\/p>","content":[{"type":"text","data":"Getting your membership site off the ground takes a lot of time and effort. You have growth and marketing strategies to think of and membership-base building tactics to tackle. It\u2019s a tough market out there. So, after your site starts growing and building momentum, reducing the intensity of that effort may sound appealing."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>But one of the biggest membership site mistakes we see is that of slowing down and <a href=\"https:\/\/www.liveagent.com\/blog\/how-to-build-a-customer-engagement-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">decreasing engagement<\/a> with members.<\/p>","content":[{"type":"text","data":"But one of the biggest membership site mistakes we see is that of slowing down and <a href=\"https:\/\/www.liveagent.com\/blog\/how-to-build-a-customer-engagement-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">decreasing engagement<\/a> with members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, after you\u2019ve established your presence is not the time to relax. It\u2019s actually when you need to power up your efforts.<\/p>","content":[{"type":"text","data":"However, after you\u2019ve established your presence is not the time to relax. It\u2019s actually when you need to power up your efforts."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The first step you should take is to make sure communication with your members is in tip-top shape. Not too much, not too little. Find a good balance between pushing a pesky marketing strategy and engaging with your members, <a href=\"https:\/\/memberpress.com\/blog\/how-to-conduct-a-survey-of-your-membership-sites-users-in-5-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">gathering, and using their feedback<\/a> and input.<\/p>","content":[{"type":"text","data":"The first step you should take is to make sure communication with your members is in tip-top shape. Not too much, not too little. Find a good balance between pushing a pesky marketing strategy and engaging with your members, <a href=\"https:\/\/memberpress.com\/blog\/how-to-conduct-a-survey-of-your-membership-sites-users-in-5-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">gathering, and using their feedback<\/a> and input."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It won\u2019t take long to find the right balance. Test out a few strategies and stick those that get the best results. Doing so will strengthen your customer base and build trust and loyalty to keep you going for the long haul.<\/p>","content":[{"type":"text","data":"It won\u2019t take long to find the right balance. Test out a few strategies and stick those that get the best results. Doing so will strengthen your customer base and build trust and loyalty to keep you going for the long haul."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Mistake #2 - Pushing Your Members Too Much<\/strong><\/h2>","content":"Erreur #2 - Mettre trop de pression sur vos membres","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Some membership site owners make the mistake of overcommunication and end up looking like spammers.<\/p>","content":[{"type":"text","data":"Some membership site owners make the mistake of overcommunication and end up looking like spammers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>People have become accustomed to their inboxes being flooded with emails from different sites and brands. And that has made catching their attention increasingly difficult. Sending too many emails in an effort to keep your customers engaged is likely to backfire. Balance is key.<\/p>","content":[{"type":"text","data":"People have become accustomed to their inboxes being flooded with emails from different sites and brands. And that has made catching their attention increasingly difficult. Sending too many emails in an effort to keep your customers engaged is likely to backfire. Balance is key."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You not only want to avoid your emails being ignored or<a href=\"https:\/\/memberpress.com\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/\" target=\"_blank\" rel=\"noreferrer noopener\"> flagged as spam<\/a>, you also want to steer clear of causing members to cancel their memberships because of <em>too many <\/em>emails.<\/p>","content":[{"type":"text","data":"You not only want to avoid your emails being ignored or<a href=\"https:\/\/memberpress.com\/how-to-prevent-your-marketing-emails-from-getting-stuck-in-spam\/\" target=\"_blank\" rel=\"noreferrer noopener\"> flagged as spam<\/a>, you also want to steer clear of causing members to cancel their memberships because of <em>too many <\/em>emails."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Some communication is good (even essential). For example, you want to communicate news about your brand, new products, upgrade offers, or fresh blog posts. But keep things short and sweet. Don\u2019t send multiple emails a day or waste your members\u2019 time with irrelevant information.&nbsp;<\/p>","content":[{"type":"text","data":"Some communication is good (even essential). For example, you want to communicate news about your brand, new products, upgrade offers, or fresh blog posts. But keep things short and sweet. Don\u2019t send multiple emails a day or waste your members\u2019 time with irrelevant information.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>People will appreciate getting regular relevant information and resources (that they\u2019ve signed up for). But they won\u2019t appreciate being bombarded with too many offers or marketing emails.&nbsp;&nbsp;<\/p>","content":[{"type":"text","data":"People will appreciate getting regular relevant information and resources (that they\u2019ve signed up for). But they won\u2019t appreciate being bombarded with too many offers or marketing emails.&nbsp;&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Carefully balance the quantity and quality of the emails you send out to your members.<\/p>","content":[{"type":"text","data":"Carefully balance the quantity and quality of the emails you send out to your members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Mistake #3 - Slacking Off On Customer Support<\/strong><\/h2>","content":"Erreur #3 - N\u00e9gliger le service client","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Another common membership website mistake is not paying enough attention to customer support. Membership sites are like real-life communities, and the only way to keep a community happy is by responding to its members\u2019 needs.<\/p>","content":[{"type":"text","data":"Another common membership website mistake is not paying enough attention to customer support. Membership sites are like real-life communities, and the only way to keep a community happy is by responding to its members\u2019 needs."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once you\u2019ve managed to secure a good customer base, you need to turn your efforts into nurturing your relationship with your customers. Bad customer service can lead to bad reviews, disengagement, or even abandonment \u2013 all things you can\u2019t afford.&nbsp;<\/p>","content":[{"type":"text","data":"Once you\u2019ve managed to secure a good customer base, you need to turn your efforts into nurturing your relationship with your customers. Bad customer service can lead to bad reviews, disengagement, or even abandonment \u2013 all things you can\u2019t afford.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Provide customers easy access to customer support via phone, <a href=\"https:\/\/memberpress.com\/blog\/best-live-chat-software-for-membership-sites-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">live chat<\/a> software, or a <a href=\"https:\/\/costofincome.com\/best-chatbot-builders\/\" target=\"_blank\" rel=\"noreferrer noopener\">chatbot builder<\/a>, and create simple procedures for solving the most common customer issues.<\/p>","content":[{"type":"text","data":"Provide customers easy access to customer support via phone, <a href=\"https:\/\/memberpress.com\/blog\/best-live-chat-software-for-membership-sites-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">live chat<\/a> software, or a <a href=\"https:\/\/costofincome.com\/best-chatbot-builders\/\" target=\"_blank\" rel=\"noreferrer noopener\">chatbot builder<\/a>, and create simple procedures for solving the most common customer issues."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Mistake #4 - Neglecting Customer Experience<\/strong><\/h2>","content":"Erreur #4 - N\u00e9gliger l'exp\u00e9rience client","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Customer experience is not only about how well you support your members. The overall customer experience is based on several different factors.<\/p>","content":[{"type":"text","data":"Customer experience is not only about how well you support your members. The overall customer experience is based on several different factors."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In today\u2019s world you can\u2019t afford a bad user experience and design. There are just too many tools available to choose from (many of them free to the public). That means the proper setup of your membership website and planning your members\u2019 journey have to come first.<\/p>","content":[{"type":"text","data":"In today\u2019s world you can\u2019t afford a bad user experience and design. There are just too many tools available to choose from (many of them free to the public). That means the proper setup of your membership website and planning your members\u2019 journey have to come first."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>First, your website should be intuitive and easy to navigate, which can be easily achieved through the use of a <a href=\"https:\/\/costofincome.com\/landing-page-builder\/\" target=\"_blank\" rel=\"noreferrer noopener\">landing page builder<\/a>. Providing the right information in the right way increases your chances of getting more conversions.&nbsp;<\/p>","content":[{"type":"text","data":"First, your website should be intuitive and easy to navigate, which can be easily achieved through the use of a <a href=\"https:\/\/costofincome.com\/landing-page-builder\/\" target=\"_blank\" rel=\"noreferrer noopener\">landing page builder<\/a>. Providing the right information in the right way increases your chances of getting more conversions.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>How your website looks and functions will determine how much time people spend on it and will affect your search engine rankings. Good website design also increases engagement. So, invest in this aspect before moving on to other things on your to-do list.<\/p>","content":[{"type":"text","data":"How your website looks and functions will determine how much time people spend on it and will affect your search engine rankings. Good website design also increases engagement. So, invest in this aspect before moving on to other things on your to-do list."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Second, keep things running smoothly. Make sure your pages load properly and rapidly, and make information accessible. Keep things fresh and exciting for users by adding regular content, running engagement campaigns, and adding <a href=\"https:\/\/memberpress.com\/calculators-that-will-make-your-membership-site-irresistible\/\" target=\"_blank\" rel=\"noreferrer noopener\">useful tools<\/a>.<\/p>","content":[{"type":"text","data":"Second, keep things running smoothly. Make sure your pages load properly and rapidly, and make information accessible. Keep things fresh and exciting for users by adding regular content, running engagement campaigns, and adding <a href=\"https:\/\/memberpress.com\/calculators-that-will-make-your-membership-site-irresistible\/\" target=\"_blank\" rel=\"noreferrer noopener\">useful tools<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Review a customer\u2019s journey through their eyes. Is your design intuitive? Do you make it easy for them to sign up? Pinpoint areas where you could do better. Once they\u2019ve subscribed, offer your members choices and plenty of information, including the option to cancel their subscription without too much hassle.<\/p>","content":[{"type":"text","data":"Review a customer\u2019s journey through their eyes. Is your design intuitive? Do you make it easy for them to sign up? Pinpoint areas where you could do better. Once they\u2019ve subscribed, offer your members choices and plenty of information, including the option to cancel their subscription without too much hassle."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Mistake #5 - Not Having a Content Strategy and Not Sticking to a Content Calendar<\/strong><\/h2>","content":"Erreur #5 - Ne pas avoir de strat\u00e9gie de contenu et ne pas respecter un calendrier de publication","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>As mentioned, members will expect value if they\u2019re to stick around and keep paying. Unfortunately, we see this membership mistake too often. Sites start off with high-value content based on a well thought out strategy, then let their content go downhill from there.<\/p>","content":[{"type":"text","data":"As mentioned, members will expect value if they\u2019re to stick around and keep paying. Unfortunately, we see this membership mistake too often. Sites start off with high-value content based on a well thought out strategy, then let their content go downhill from there."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Continuing to <a href=\"https:\/\/memberpress.com\/blog\/10-types-of-content-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">build and distribute great content<\/a> is how you\u2019ll maintain and grow your membership site. To speak clearly to your audience and be coherent through all your media channels, you should consider using a content calendar tool to keep everything on track.<\/p>","content":[{"type":"text","data":"Continuing to <a href=\"https:\/\/memberpress.com\/blog\/10-types-of-content-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">build and distribute great content<\/a> is how you\u2019ll maintain and grow your membership site. To speak clearly to your audience and be coherent through all your media channels, you should consider using a content calendar tool to keep everything on track."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You need to create fresh content, offering users good value, and deliver it at regular intervals. Your content strategy needs to be consistent and <a href=\"https:\/\/memberpress.com\/how-important-is-a-style-guide-to-your-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">follow the same style<\/a>. Otherwise, your members will check out.<\/p>","content":[{"type":"text","data":"You need to create fresh content, offering users good value, and deliver it at regular intervals. Your content strategy needs to be consistent and <a href=\"https:\/\/memberpress.com\/how-important-is-a-style-guide-to-your-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">follow the same style<\/a>. Otherwise, your members will check out."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Your core content is a good starting point. Use it to branch out and create content that deals with popular topics in more depth. But, don\u2019t stop there. <\/p>","content":[{"type":"text","data":"Your core content is a good starting point. Use it to branch out and create content that deals with popular topics in more depth. But, don\u2019t stop there. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Use the insights you can gain from your member community to branch out even further and create content on totally new topics your users care about. This way, you\u2019ll not only keep your existing members engaged, you\u2019ll also increase your chances of attracting new ones by tapping into new topics.<\/p>","content":[{"type":"text","data":"Use the insights you can gain from your member community to branch out even further and create content on totally new topics your users care about. This way, you\u2019ll not only keep your existing members engaged, you\u2019ll also increase your chances of attracting new ones by tapping into new topics."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Mistake #6 - Changing What You (Maybe) Shouldn\u2019t<\/strong><\/h2>","content":"Erreur #6 - Changer ce que vous ne devriez (peut-\u00eatre) pas changer","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Of all the membership website mistakes we\u2019ve seen, this one presents the toughest challenge.<\/p>","content":[{"type":"text","data":"Of all the membership website mistakes we\u2019ve seen, this one presents the toughest challenge."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Keeping things fresh and engaging shouldn\u2019t mean a complete shift from your initial strategy. Again, you need to maintain a fine balance. Constantly innovate but don\u2019t go overboard. Fresh is exciting and drives commitment. Too many changes and inconsistency, on the other hand, can be confusing and unappealing to users.<\/p>","content":[{"type":"text","data":"Keeping things fresh and engaging shouldn\u2019t mean a complete shift from your initial strategy. Again, you need to maintain a fine balance. Constantly innovate but don\u2019t go overboard. Fresh is exciting and drives commitment. Too many changes and inconsistency, on the other hand, can be confusing and unappealing to users."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Ditching the core elements that helped you build a membership base is a bad idea. After all, it\u2019s those elements that earned you success in the first place.<\/p>","content":[{"type":"text","data":"Ditching the core elements that helped you build a membership base is a bad idea. After all, it\u2019s those elements that earned you success in the first place."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Any changes you decide to make to your initial strategy should be well planned and thought out. It will take time for any (even small) shift to reveal how your members respond. So, take things gradually and avoid any shocking tactics. This will also allow you to make adjustments along the way and keep things going in the right direction.<\/p>","content":[{"type":"text","data":"Any changes you decide to make to your initial strategy should be well planned and thought out. It will take time for any (even small) shift to reveal how your members respond. So, take things gradually and avoid any shocking tactics. This will also allow you to make adjustments along the way and keep things going in the right direction."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The best tactic you can use is to base any changes on what your members are telling you. Look into their needs and questions, and respond to their problems. Remember the reasons why your members joined in the first place, and don\u2019t stray away from them.<\/p>","content":[{"type":"text","data":"The best tactic you can use is to base any changes on what your members are telling you. Look into their needs and questions, and respond to their problems. Remember the reasons why your members joined in the first place, and don\u2019t stray away from them."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Mistake #7 - Not Focusing on Retention<\/strong><\/h2>","content":"Erreur #7 - Ne pas se concentrer sur la fid\u00e9lisation","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Focusing on growth rather than retention is a common membership site mistake. While attracting new members is important, it should not come at the cost of established members.<\/p>","content":[{"type":"text","data":"Focusing on growth rather than retention is a common membership site mistake. While attracting new members is important, it should not come at the cost of established members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Yes, you will get cancellations. It\u2019s a fact. Many people subscribe and then realize after a few months that your product or service wasn\u2019t right for them. Or, they realize they just don\u2019t need it anymore. <\/p>","content":[{"type":"text","data":"Yes, you will get cancellations. It\u2019s a fact. Many people subscribe and then realize after a few months that your product or service wasn\u2019t right for them. Or, they realize they just don\u2019t need it anymore. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Don\u2019t take it personally. The one thing you should not miss out on when a member decides to cancel their subscription is the reason <em>why<\/em>. You can learn a lot from this valuable information.<\/p>","content":[{"type":"text","data":"Don\u2019t take it personally. The one thing you should not miss out on when a member decides to cancel their subscription is the reason <em>why<\/em>. You can learn a lot from this valuable information."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Doing an <a href=\"https:\/\/memberpress.com\/how-to-conduct-a-survey-of-your-membership-sites-users-in-5-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">exit survey<\/a> and understanding why members are opting out can help you improve your strategies and retain more business.<\/p>","content":[{"type":"text","data":"Doing an <a href=\"https:\/\/memberpress.com\/how-to-conduct-a-survey-of-your-membership-sites-users-in-5-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">exit survey<\/a> and understanding why members are opting out can help you improve your strategies and retain more business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>A good way to improve retention rates is by communicating with your subscribers and understanding what works for them and what doesn\u2019t. Ask them what improvements they think you should make, what services they think you should focus on more, and what they appreciate most about your product.<\/p>","content":[{"type":"text","data":"A good way to improve retention rates is by communicating with your subscribers and understanding what works for them and what doesn\u2019t. Ask them what improvements they think you should make, what services they think you should focus on more, and what they appreciate most about your product."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Also, a great way to make sure you retain as many members as possible is by <a href=\"https:\/\/memberpress.com\/docs\/pausing-subscriptions\/\" target=\"_blank\" rel=\"noreferrer noopener\">offering the option to pause rather than cancel memberships<\/a>. The hope is that the paused member will return by themselves. But this option also allows you to take advantage of email marketing to reach out to paused members for reactivation.<\/p>","content":[{"type":"text","data":"Also, a great way to make sure you retain as many members as possible is by <a href=\"https:\/\/memberpress.com\/docs\/pausing-subscriptions\/\" target=\"_blank\" rel=\"noreferrer noopener\">offering the option to pause rather than cancel memberships<\/a>. The hope is that the paused member will return by themselves. But this option also allows you to take advantage of email marketing to reach out to paused members for reactivation."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Mistake #8 - Not Keeping Your Eyes and Ears Open<\/strong><\/h2>","content":"Erreur #8 - Ne pas garder les yeux et les oreilles grands ouverts","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>One of the greatest membership site mistakes is not listening to your community.<\/p>","content":[{"type":"text","data":"One of the greatest membership site mistakes is not listening to your community."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Your content can only be successful if it delivers what people want. And instead of guessing what they want, why not find out at the source? Existing users are a pool of valuable information.<\/p>","content":[{"type":"text","data":"Your content can only be successful if it delivers what people want. And instead of guessing what they want, why not find out at the source? Existing users are a pool of valuable information."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While you may have your own opinions as to what direction you should follow, getting live feedback from people who use your product and are your target market is invaluable.<\/p>","content":[{"type":"text","data":"While you may have your own opinions as to what direction you should follow, getting live feedback from people who use your product and are your target market is invaluable."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As your membership site grows, you might consider investing in a brand tracking tool to help you stay on top of, and respond to, comments and mentions related to your brand. <a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hootsuite<\/a> and <a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sprout Social<\/a> are two great platforms you might want to check out.<\/p>","content":[{"type":"text","data":"As your membership site grows, you might consider investing in a brand tracking tool to help you stay on top of, and respond to, comments and mentions related to your brand. <a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hootsuite<\/a> and <a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sprout Social<\/a> are two great platforms you might want to check out."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Your target market will have specific needs and questions, and these should be the basis of your growth strategy above all else. Asking for feedback and getting customer insight will also help you avoid overthinking.<\/p>","content":[{"type":"text","data":"Your target market will have specific needs and questions, and these should be the basis of your growth strategy above all else. Asking for feedback and getting customer insight will also help you avoid overthinking."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>","content":"Conclusion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Growing a good membership website is well worth the effort. Caring for and understanding your members is what will keep them loyal, and successful membership sites build a feeling of community that keeps their existing members happy. The bottom line when it comes to running a successful membership site is simple: <em>listen to your members<\/em>.<\/p>","content":[{"type":"text","data":"Growing a good membership website is well worth the effort. Caring for and understanding your members is what will keep them loyal, and successful membership sites build a feeling of community that keeps their existing members happy. The bottom line when it comes to running a successful membership site is simple: <em>listen to your members<\/em>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you know of any other membership site mistakes we didn't mention? Or do you have questions? Let us know in the comments!<\/p>","content":[{"type":"text","data":"Do you know of any other membership site mistakes we didn't mention? Or do you have questions? Let us know in the comments!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>!<\/em><\/p>","content":[{"type":"text","data":"<em>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>!<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/24706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=24706"}],"version-history":[{"count":1,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/24706\/revisions"}],"predecessor-version":[{"id":74854,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/24706\/revisions\/74854"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/24707"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=24706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=24706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=24706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}