Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\nWith waves of people and businesses transitioning online, building an online membership community is a great way to provide a digital place for people to continue to connect and share ideas around a topic or area of interest.<\/p>\n\n\n\n
Of course, it\u2019s not like membership communities are new\u2014they\u2019ve been around since the dawn of the internet. And there\u2019s no shortage of great membership communities that overlap and cover the same area of interest.<\/p>\n\n\n\n
So, if you have or are starting a membership community, you should be asking yourself, \u201cHow can my membership community for \u2018xyz\u2019 stand out from the others that also cover \u2018xyz\u2019?\u201d<\/p>\n\n\n\n
Well, the absolute best approach to attract and retain members is simple: add unique value to your community.<\/p>\n\n\n\n
In this article, we\u2019ll explore a few simple ways to add unique value to your membership community that will, in turn, help you attract new members, turn them into community advocates, and ensure they remain engaged\u2014especially in the face of growing competition.<\/p>\n\n\n\n
Let\u2019s get into it!\u00a0<\/p>\n\n\n\n
<\/span>1. Add a personal touch to your welcome emails<\/strong><\/span><\/h2>\n\n\n\nThat\u2019s right. You\u2019d think this would be commonplace in membership communities, but you\u2019d be surprised how many out there are still sending generic welcome emails to their new members.<\/p>\n\n\n\n
Of course, that doesn\u2019t mean you have create hand-crafted emails for every new member.<\/p>\n\n\n\n
Use merge fields or email parameters to ensure every welcome email addresses your members by their first name.<\/p>\n\n\n\n
Additionally, you can consider sending out emails that wish your members a happy birthday (or a happy membership anniversary).<\/p>\n\n\n\n
Note:<\/strong> If you\u2019re a MemberPress user, you\u2019ll be able to automatically send personalized emails using our fully customizable email templates<\/a>. If you\u2019re looking for a standalone email marketing<\/a> tool to send personalized emails, we suggest checking out MailChimp<\/a> or ActiveCampaign<\/a>.<\/p>\n\n\n\n