{"id":25079,"date":"2025-04-10T09:00:00","date_gmt":"2025-04-10T13:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=25079"},"modified":"2025-04-10T09:00:28","modified_gmt":"2025-04-10T13:00:28","slug":"social-media-trends","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/social-media-trends\/","title":{"rendered":"5 tendances des m\u00e9dias sociaux pour 2025 (et comment les appliquer)"},"content":{"rendered":"<p><strong><em>Nous examinons les derni\u00e8res tendances et comportements en mati\u00e8re de m\u00e9dias sociaux, et ce qu'ils impliquent pour votre strat\u00e9gie \u00e0 l'avenir.<\/em><\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69f01a79306c3\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f01a79306c3\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/social-media-trends\/#Social_Media_Trends_2025\" >Tendances des m\u00e9dias sociaux en 2025<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/social-media-trends\/#1_Messier_More_Authentic\" >1. Messier &amp; More Authentic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/social-media-trends\/#2_Finding_Community\" >2. Trouver une communaut\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/social-media-trends\/#3_Carefree_and_Happy\" >3. Insouciant et heureux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/social-media-trends\/#4_Counter_Consumption_Consumerism\" >4. La contre-consommation Le consum\u00e9risme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/social-media-trends\/#5_Comment_Culture_as_a_Growth_Strategy\" >5. La culture du commentaire comme strat\u00e9gie de croissance<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/social-media-trends\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Cette ann\u00e9e, les achats en ligne devraient atteindre le chiffre gargantuesque de $6,86 trillions dans le monde. Compte tenu de cette croissance, il est plus important que jamais de r\u00e9fl\u00e9chir \u00e0 la mani\u00e8re dont les clients en ligne interagissent avec les marques de commerce \u00e9lectronique.<\/p>\n\n\n\n<p>Et nulle part l'interaction avec les clients n'est plus importante que dans les m\u00e9dias sociaux. <\/p>\n\n\n\n<p>En tant que propri\u00e9taire d'une entreprise en ligne, rester \u00e0 l'aff\u00fbt des tendances des m\u00e9dias sociaux peut donc contribuer \u00e0 alimenter vos strat\u00e9gies de marketing. <\/p>\n\n\n\n<p>Dans cet article, nous aborderons la question de la <strong>les 5 principales tendances des m\u00e9dias sociaux pour 2025 que vous devez conna\u00eetre.<\/strong> Nous vous donnerons \u00e9galement quelques conseils pour vous aider \u00e0 int\u00e9grer ces tendances dans votre strat\u00e9gie de marketing.<\/p>\n\n\n\n<p>Allez, on s'y met !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Media_Trends_2025\"><\/span>Tendances des m\u00e9dias sociaux en 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Messier &amp; More Authentic<\/h3>\n\n\n\n<p>Au cours de cette d\u00e9cennie, nous avons vu appara\u00eetre chaque ann\u00e9e une forme d\u201c\u201d authenticit\u00e9 \u00bb comme tendance sur les r\u00e9seaux sociaux, et en 2025, la g\u00e9n\u00e9ration Z passe \u00e0 la vitesse sup\u00e9rieure. <\/p>\n\n\n\n<p>L'exemple qui illustre le mieux cette tendance est le suivant <a href=\"https:\/\/www.prosek.com\/en-gb\/unboxed-thoughts\/your-guide-to-brat-summer-from-a-gen-z\/\" title=\"\">#BratSummer<\/a>, nomm\u00e9 d'apr\u00e8s l'album \u201c brat \u201d de Charli XCX sorti en 2024. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-1024x1024.png\" alt=\"Pochette de l&#039;album Brat de Charli XCX\" class=\"wp-image-70890\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-1024x1024.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-300x300.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-150x150.png 150w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-768x768.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-50x50.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-170x170.png 170w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-614x614.png 614w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-684x684.png 684w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-1030x1030.png 1030w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-518x518.png 518w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-156x156.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover-1080x1080.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/04\/Charli_XCX_-_Brat_album_cover.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>La pochette embl\u00e9matique \u2013 d'un vert criard avec le mot \u201c brat \u201d \u00e9crit en minuscules dans une police Arial floue \u2013 refl\u00e8te la philosophie \u201c brat \u201d : embrasser le chaos, d\u00e9fier le perfectionnisme et ne pas avoir peur de braver les attentes de la soci\u00e9t\u00e9. <\/p>\n\n\n\n<p>En opposition \u00e0 l\u201c\u201d esth\u00e9tique clean girl \u201c apparue fin 2021, l\u201d\u00ab esth\u00e9tique brat \u00bb est d\u00e9sinfect\u00e9e, brute et d\u00e9sordonn\u00e9e. <\/p>\n\n\n\n<p>Cette conception primitive de la vie se refl\u00e8te dans la mani\u00e8re dont un nombre croissant d'utilisateurs de la g\u00e9n\u00e9ration Z consomment et produisent du contenu. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Comment tirer parti de cette tendance des m\u00e9dias sociaux ?<\/h4>\n\n\n\n<p>Abandonnez les anneaux lumineux et la \u201c pause mill\u00e9niale \u201d prudente au profit du \u201c<a href=\"https:\/\/www.indy100.com\/tiktok\/genz-shake-millennial-pause-meaning-trend#\" title=\"\">Secousse de la g\u00e9n\u00e9ration Z<\/a>\u201c. <\/p>\n\n\n\n<p>Vos contenus courts doivent au moins donner l'impression d'\u00eatre le fruit de la spontan\u00e9it\u00e9 - filmez vos moments d'\u00e9motion, partagez vos pens\u00e9es spontan\u00e9es et profitez de l'authenticit\u00e9 du moment. <\/p>\n\n\n\n<p>Vous ne vous sentez pas \u00e0 l'aise pour le faire vous-m\u00eame ? La tendance des micro-influenceurs de 2024 est toujours d'actualit\u00e9 ! <\/p>\n\n\n\n<p>Les nano et micro-influenceurs, dont l'audience est petite mais tr\u00e8s engag\u00e9e (50 000 personnes ou moins), ont tendance \u00e0 produire un contenu moins brillant, mais toujours tr\u00e8s efficace. De plus, ils sont plus rentables que les macro-influenceurs. <\/p>\n\n\n\n<p>En moyenne, ces influenceurs facturent <a href=\"https:\/\/www.shopify.com\/blog\/influencer-pricing#:~:text=Micro%20influencers%20(10%2C000%20%2D%2050%2C000%20followers,followers)%3A%20%2410%2C000%2B%20per%20post\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">moins de $100 par poste<\/a>. Cela signifie qu'ils constituent \u00e9galement une excellente option pour les petites entreprises qui ne peuvent pas se permettre de d\u00e9penser les $5000-$10000 factur\u00e9s par les macro-influenceurs.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends.jpg\"><img decoding=\"async\" width=\"1024\" height=\"588\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-1024x588.jpg\" alt=\"Pr\u00e9sentation d&#039;influenceurs dans les m\u00e9dias sociaux\" class=\"wp-image-52143\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-1024x588.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-300x172.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-768x441.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-296x170.jpg 296w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-840x482.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-1192x684.jpg 1192w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-700x402.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-156x90.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends-1080x620.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Influencer-Social-Media-Trends.jpg 1352w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Mais il existe un moyen encore plus rentable de motiver les micro-influenceurs : le marketing d'affiliation.\u00a0<\/p>\n\n\n\n<p>Dans le mod\u00e8le de vente du marketing d'affiliation, les marques g\u00e9n\u00e8rent un lien unique que chaque influenceur peut partager sur ses m\u00e9dias sociaux. Lorsque les adeptes cliquent sur le lien et effectuent des achats, les influenceurs per\u00e7oivent une commission.\u00a0<\/p>\n\n\n\n<p>Le risque est faible, et avec un simple plugin comme <a href=\"https:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Affiliation facile<\/a> pour vous aider \u00e0 mettre en place votre programme d'affiliation sur votre site web existant, c'est... facile !<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"5DFmCAxbCMH8K9OWoz2Nwr0Uy0nTHdaL7cYSeQfNcZA4PX6vEwh7IisDlLMqgJalpOheogjnkItu1Q2jtXF9yWRzm\"><div class=\"responsive-video\"><iframe title=\"D\u00e9marrer avec Easy Affiliate !\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/A_kavEt-gpQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Regarder &gt;&gt; Premiers pas avec Easy Affiliate (plugin de programme de marketing d'affiliation pour WordPress)<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Finding_Community\"><\/span>2. Trouver une communaut\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Vous souvenez-vous des premiers jours des m\u00e9dias sociaux, lorsqu'il s'agissait de se connecter avec ses amis du monde r\u00e9el et de trouver des personnes partageant les m\u00eames centres d'int\u00e9r\u00eat ? N'\u00e9tait-ce pas une \u00e9poque plus simple ? <\/p>\n\n\n\n<p>En 2025, les mill\u00e9niaux nostalgiques et les membres de la g\u00e9n\u00e9ration Z commencent \u00e0 revenir \u00e0 ce type d'usage. <\/p>\n\n\n\n<p>En g\u00e9n\u00e9ral, au fil des ans, les canaux de m\u00e9dias sociaux sont devenus plus volatiles, isolant l'espace en ligne. Aujourd'hui, les gens choisissent de se les r\u00e9approprier pour trouver leur tribu et se connecter, m\u00eame si ce n'est que bri\u00e8vement.<\/p>\n\n\n\n<p>Prenons, par exemple, la tendance TikTok de l'ann\u00e9e derni\u00e8re \u201c Is somebody gonna match my freak ? \u201d (Quelqu'un va-t-il \u00e9galer mon excentricit\u00e9 ?). <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"ToEbfRPY8O9GmpTHuBtreyjKHBgFxob1v2XY8RdAruFJONLm0EyisUqK6pvk1w4clsa7axSfzchzwAlZdW9kqC6CgJItX75ZU5\"><blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@laynibugg\/video\/7379271594826419498\" data-video-id=\"7379271594826419498\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@laynibugg\" href=\"https:\/\/www.tiktok.com\/@laynibugg?refer=embed\">@laynibugg<\/a> <p>3 en moins ! <\/p> <a target=\"_blank\" title=\"\u266c son original - Pattimifatti\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7376049091799092011?refer=embed\">\u266c son original \u2013 Pattimifatti<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/span>\n<\/div><\/figure>\n\n\n\n<p>La communaut\u00e9 TikTok a transform\u00e9 un clip audio d'une chanson explicite en une tendance saine o\u00f9 les gens partagent et se lient autour de leurs particularit\u00e9s et de leurs centres d'int\u00e9r\u00eat. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Comment tirer parti de cette tendance des m\u00e9dias sociaux ?<\/h4>\n\n\n\n<p>Misez sur un contenu ax\u00e9 sur la communaut\u00e9 en cr\u00e9ant des espaces o\u00f9 votre public se sent vu, \u00e9cout\u00e9 et connect\u00e9.<\/p>\n\n\n\n<p>Encouragez le contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs (CGU) qui met en \u00e9vidence les int\u00e9r\u00eats communs, que ce soit par le biais de d\u00e9fis, de s\u00e9ances de questions-r\u00e9ponses ou de hashtags sp\u00e9cifiques \u00e0 la marque qui encouragent la conversation. <\/p>\n\n\n\n<p>Incitez les personnes qui vous suivent \u00e0 faire part de leurs exp\u00e9riences, de leurs opinions et de leur cr\u00e9ativit\u00e9. Apr\u00e8s tout, les gens aiment s'engager dans un contenu qui leur semble personnel et relatable.<\/p>\n\n\n\n<p>Une autre fa\u00e7on d'exploiter cette tendance ? <strong>Groupes priv\u00e9s et communaut\u00e9s de niche<\/strong>. Envisagez de lancer un <a href=\"https:\/\/memberpress.com\/fr\/blog\/build-community-on-your-membership-site-with-a-facebook-group\/\" title=\"\">groupe Facebook r\u00e9serv\u00e9 aux membres<\/a>, <a href=\"https:\/\/memberpress.com\/fr\/addons\/discord\/\" title=\"\">Serveur Discord<\/a>ou un <a href=\"https:\/\/memberpress.com\/fr\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\" title=\"\">gated community sur votre site web<\/a> o\u00f9 les personnes partageant les m\u00eames id\u00e9es peuvent se rencontrer.<\/p>\n\n\n\n<p>Par exemple, si vous vendez du mat\u00e9riel de fitness, cr\u00e9ez un espace permettant aux clients de partager leurs progr\u00e8s, d'\u00e9changer des conseils d'entra\u00eenement et de se soutenir mutuellement. <\/p>\n\n\n\n<p>Si vous travaillez dans le domaine de l'\u00e9ducation num\u00e9rique, une communaut\u00e9 exclusive pour les \u00e9tudiants peut stimuler la fid\u00e9lisation et l'engagement.<\/p>\n\n\n\n<p>Enfin, les contenus interactifs tels que les sondages, les quiz et les discussions en direct peuvent contribuer \u00e0 susciter des interactions significatives. Plus votre public aura l'impression de participer \u00e0 quelque chose de grand, plus il aura envie de rester et de s'engager.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Carefree_and_Happy\"><\/span>3. Insouciant et heureux<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Le monde bruyant des opinions et contre-opinions en ligne, les rappels des troubles g\u00e9opolitiques, les r\u00e9actions n\u00e9gatives et les annulations ont \u00e9puis\u00e9 les utilisateurs des m\u00e9dias sociaux. <\/p>\n\n\n\n<p>En cons\u00e9quence, les gens recherchent de plus en plus des endroits plus insouciants pour \u00e9chapper au bruit incessant et se r\u00e9fugier.<\/p>\n\n\n\n<p>2024 a vu une explosion de contenus sains et l\u00e9gers pour ravir les utilisateurs des m\u00e9dias sociaux. <\/p>\n\n\n\n<p>Le contenu animalier adorable a jou\u00e9 un r\u00f4le important dans cette tendance, qu'il s'agisse de <a href=\"https:\/\/www.nytimes.com\/2025\/02\/01\/world\/asia\/moo-deng-thailand-zoo.html\" title=\"\">Moo Deng<\/a> \u00e0 <a href=\"https:\/\/www.abc.net.au\/news\/2024-11-09\/pesto-the-penguin-summer-slim-down\/104581164\" title=\"\">Pesto le Pingouin<\/a>Nous avons donc choisi de garder nos fils d'actualit\u00e9 insouciants et mignons.<\/p>\n\n\n\n<p>Ainsi, si vous cherchez une explication \u00e0 l'existence de la <a href=\"https:\/\/www.indy100.com\/tiktok\/symphony-dolphin-meme-zara-larsson-2669141877#\" title=\"\">dauphin symphonique<\/a> la tendance, la r\u00e9ponse simple est qu'elle n'est pas si profonde que cela. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Comment tirer parti de cette tendance des m\u00e9dias sociaux ?<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/pinterest-q4-2024-performance-report\/739519\/\" title=\"\">Pinterest est de retour <\/a>et prosp\u00e8re en tant que plateforme pour un contenu l\u00e9ger, visuellement plaisant et agr\u00e9able. <\/p>\n\n\n\n<p>Si votre marque s'aligne sur l'esth\u00e9tique, les projets de bricolage ou les modes de vie aspirationnels, c'est le moment d'intensifier votre strat\u00e9gie Pinterest. <\/p>\n\n\n\n<p>Cr\u00e9ez des \u00e9pingles attrayantes qui inspirent la joie, qu'il s'agisse d'un tutoriel \u00e9tape par \u00e9tape, d'un tableau d'humeur ou d'une collection de \"petits bonheurs\" li\u00e9s \u00e0 votre cr\u00e9neau.<\/p>\n\n\n\n<p>Vous pouvez \u00e9galement <strong>Adopter la mentalit\u00e9 des \"petites douceurs\".<\/strong> parce que parfois, les gens veulent simplement quelque chose de petit qui suscite la joie. <\/p>\n\n\n\n<p>Qu'il s'agisse d'un cadeau num\u00e9rique, d'une r\u00e9duction amusante ou d'une surprise agr\u00e9able dans la commande, r\u00e9fl\u00e9chissez \u00e0 la mani\u00e8re d'int\u00e9grer des moments de plaisir dans votre exp\u00e9rience de marque.<\/p>\n\n\n\n<p>Pensez \u00e0 des packs d'autocollants \u00e0 dur\u00e9e limit\u00e9e pour les agendas num\u00e9riques, \u00e0 des affirmations miniatures imprimables ou \u00e0 du contenu bonus qui ressemble \u00e0 un cadeau inattendu.<\/p>\n\n\n\n<p>Surtout, restez l\u00e9ger. <\/p>\n\n\n\n<p>Avec des \u00e9l\u00e9ments tels qu'un storytelling de marque ludique, des vid\u00e9os d'animaux dr\u00f4les ou un contenu qui rappelle aux gens de ralentir et d'appr\u00e9cier les petites choses, c'est le moment de cr\u00e9er une \u00e9chapp\u00e9e belle pour votre public.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Counter_Consumption_Consumerism\"><\/span>4. La contre-consommation Le consum\u00e9risme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>L'internet a connu son lot de tendances extravagantes et exag\u00e9r\u00e9es en mati\u00e8re de d\u00e9penses, qu'il s'agisse d'unboxing de luxe ou d'achats excessifs. En 2025, le vent tourne. <\/p>\n\n\n\n<p>En pleine crise du co\u00fbt de la vie, les gens prennent de plus en plus conscience de l'absurdit\u00e9 d'une surconsommation irr\u00e9fl\u00e9chie. La conversation s'oriente vers des d\u00e9penses plus intelligentes et des achats qui apportent une r\u00e9elle valeur ajout\u00e9e.<\/p>\n\n\n\n<p>Prenez @ShabazSays' viral <em>\"Je suis riche, tu es pauvre\"<\/em> tendance. Ce qui a commenc\u00e9 comme un commentaire amusant sur les divisions \u00e9conomiques a aliment\u00e9 des discussions plus profondes sur l'\u00e9ducation financi\u00e8re, l'achat intentionnel et la valeur r\u00e9elle des choses que nous achetons.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"E48IRotjXG5Dium6AUKwYCPxVTJNry9MdWgnH\"><blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@shabazsays\/video\/7298836625025469729\" data-video-id=\"7298836625025469729\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@shabazsays\" href=\"https:\/\/www.tiktok.com\/@shabazsays?refer=embed\">@shabazsays<\/a> <p><a title=\"duo\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/duet?refer=embed\">#duet<\/a> avec @@Mo Ve Avez-vous un dressing ? Non, vous \u00eates pauvre \ud83d\udc4f\ud83c\udffd <a title=\"povvogang\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/povvogang?refer=embed\">#povvogang<\/a> <a title=\"dr\u00f4le\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/funny?refer=embed\">#funny<\/a> <a title=\"com\u00e9die\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/comedy?refer=embed\">#com\u00e9die<\/a> <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\">#fyp<\/a> <a title=\"pour vous\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foryou?refer=embed\">#foryou<\/a> <a title=\"foryoupage\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foryoupage?refer=embed\">#foryoupage<\/a> <a title=\"tendance\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/trending?refer=embed\">#endance<\/a> <a title=\"viral\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/viral?refer=embed\">#viral<\/a> <a title=\"riche\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/rich?refer=embed\">#rich<\/a> <a title=\"richvspoor\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/richvspoor?refer=embed\">#richvspoor<\/a> <a title=\"walkinwardrobe\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/walkinwardrobe?refer=embed\">#walkinwardrobe<\/a> <\/p> <a target=\"_blank\" title=\"\u266c Betgheeb Betroh (feat. Elissa) - Ragheb Alama\" href=\"https:\/\/www.tiktok.com\/music\/Betgheeb-Betroh-feat-Elissa-7159733343095883777?refer=embed\">\u266c Betgheeb Betroh (feat. Elissa) \u2013 Ragheb Alama<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/span>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Comment tirer parti de cette tendance des m\u00e9dias sociaux ?<\/h4>\n\n\n\n<p>Au lieu de se concentrer sur <strong>plus<\/strong>, mettre en \u00e9vidence le <strong>valeur \u00e0 long terme<\/strong> de votre produit ou service. <\/p>\n\n\n\n<p>Montrez comment il enrichit la vie des clients au-del\u00e0 de l'achat initial, par exemple gr\u00e2ce \u00e0 sa durabilit\u00e9, \u00e0 sa fonctionnalit\u00e9 multi-usage ou \u00e0 des \u00e9conomies \u00e0 long terme.<\/p>\n\n\n\n<p>Si vous travaillez dans le domaine des produits num\u00e9riques, mettez l'accent sur la fa\u00e7on dont vos offres aident les gens. <strong>d'apprendre, de grandir ou d'am\u00e9liorer leur vie<\/strong> au fil du temps. <\/p>\n\n\n\n<p>Un site d'adh\u00e9sion ? Positionnez-le comme un investissement dans la formation continue plut\u00f4t que comme une d\u00e9pense ponctuelle. Vous vendez des produits physiques ? Mettez en avant la qualit\u00e9 plut\u00f4t que la quantit\u00e9. <em>Pourquoi acheter dix produits bon march\u00e9 alors qu'un seul produit bien fait dure longtemps ?<\/em><\/p>\n\n\n\n<p>En ce qui concerne le contenu, penchez-vous sur le <strong>moins mais mieux<\/strong> l'\u00e9tat d'esprit. <\/p>\n\n\n\n<p>Des \u00e9valuations de produits bien pens\u00e9es, des parcours clients \"avant et apr\u00e8s\" et des analyses de la rentabilit\u00e9 au fil du temps peuvent contribuer \u00e0 instaurer la confiance aupr\u00e8s d'un public de plus en plus exigeant en mati\u00e8re de d\u00e9penses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-cross-generational-marketing-will-become-the-norm\"><span class=\"ez-toc-section\" id=\"5_Comment_Culture_as_a_Growth_Strategy\"><\/span>5. La culture du commentaire comme strat\u00e9gie de croissance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les m\u00e9dias sociaux \u00e9taient autrefois ax\u00e9s sur le contenu, mais en 2025, le contenu est devenu un \u00e9l\u00e9ment essentiel de la communication. <strong>conversation<\/strong> est tout aussi important. <\/p>\n\n\n\n<p>De plus en plus de marques r\u00e9alisent que leur prochain client ne viendra peut-\u00eatre pas d'une publicit\u00e9 ou d'un message organique, mais d'un commentaire bien plac\u00e9.<\/p>\n\n\n\n<p>Lorsqu'il est bien fait, l'engagement dans les sections de commentaires augmente la visibilit\u00e9, montre la personnalit\u00e9 et s'inscrit dans des moments culturels. Tout cela contribue \u00e0 positionner votre marque comme faisant partie de la communaut\u00e9 plut\u00f4t que comme un outsider essayant de vendre quelque chose.<\/p>\n\n\n\n<p>Nous l'avons tous vu : une r\u00e9ponse spirituelle de la marque devient virale, suscitant l'engagement et attirant de nouveaux regards sur l'entreprise. <\/p>\n\n\n\n<p>Cela dit, commenter pour le plaisir ne suffit pas. Les marques qui gagnent dans cet espace sont celles qui <strong>lire la salle, apporter une valeur ajout\u00e9e et savoir quand prendre la parole.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Comment tirer parti de cette tendance des m\u00e9dias sociaux ?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Soyez plus qu'un robot r\u00e9pondeur.<\/strong> Un bon commentaire doit \u00eatre humain, qu'il soit spirituel, perspicace ou qu'il arrive au bon moment.<\/li>\n\n\n\n<li><strong>Engagez des conversations qui comptent.<\/strong> Ne vous contentez pas d'envoyer des commentaires g\u00e9n\u00e9riques partout. Trouvez des cr\u00e9ateurs et des conversations qui correspondent \u00e0 votre public et apportez une contribution significative.<\/li>\n\n\n\n<li><strong>Utilisez-le pour \u00e9tablir des relations.<\/strong> Un bon commentaire aujourd'hui peut d\u00e9boucher sur une collaboration plus approfondie avec un cr\u00e9ateur demain. Au lieu de consid\u00e9rer cela comme un engagement ponctuel, r\u00e9fl\u00e9chissez \u00e0 la mani\u00e8re dont vous pouvez transformer les interactions en partenariats \u00e0 long terme.<\/li>\n<\/ul>\n\n\n\n<p>En bref : la section des commentaires est d\u00e9sormais une rue \u00e0 double sens, un endroit o\u00f9 les gens peuvent s'exprimer. <em>vous<\/em> pour parler <em>\u00e0<\/em> les.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>2025 est le nouveau d\u00e9part de la d\u00e9cennie que nous attendions tous. Bien que l'\u00e9conomie p\u00e8se sur les budgets des entreprises, il existe de nombreuses fa\u00e7ons inventives de commercialiser vos produits sur les m\u00e9dias sociaux.<\/p>\n\n\n\n<p>R\u00e9pondre \u00e0 l'app\u00e9tit des consommateurs pour un contenu qui leur apporte une valeur ajout\u00e9e et les aide dans leur d\u00e9veloppement personnel. Faites appel \u00e0 des micro-influenceurs dont l'audience est engag\u00e9e pour atteindre de nouveaux clients. Cr\u00e9ez un contenu authentique pour donner une touche humaine \u00e0 votre entreprise.<\/p>\n\n\n\n<p>Pour r\u00e9sumer, voici les cinq principales tendances des m\u00e9dias sociaux \u00e0 conna\u00eetre en 2025 :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Le contenu authentique et d\u00e9sordonn\u00e9 l'emporte sur le perfectionnisme brillant<\/li>\n\n\n\n<li>Les gens cherchent \u00e0 se connecter \u00e0 leurs bizarreries et \u00e0 leurs int\u00e9r\u00eats de niche.<\/li>\n\n\n\n<li>Un contenu l\u00e9ger, insouciant et sain contribue \u00e0 perturber le bruit en ligne<\/li>\n\n\n\n<li>La consommation r\u00e9fl\u00e9chie est en hausse<\/li>\n\n\n\n<li>Les marques entrent dans les conversations en ligne<\/li>\n<\/ol>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caract\u00e8re cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t<div><p>Commencez \u00e0 \u00eatre pay\u00e9 pour le contenu que vous cr\u00e9ez.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_102cee823faca8becc6f145ec0a49478\" href=\"https:\/\/memberpress.com\/fr\/blog\/5-critical-marketing-strategies-every-site-owner-should-know\/\"   class=\"button button-blue center\">RELATED 5 strat\u00e9gies marketing essentielles que tout propri\u00e9taire de site doit conna\u00eetre<\/a>\n<\/div>\n\n\n\n\n<p>Vous avez des questions sur les tendances des m\u00e9dias sociaux en 2025 ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>We take a look at the latest social media trends and behaviors, and what it means for your strategy going forward. This year, online purchases are expected to reach a gargantuan $6.86 trillion worldwide. With that growth in mind, it\u2019s more important than ever to consider how online customers interact with ecommerce brands. And nowhere [\u2026]<\/p>\n","protected":false},"author":73814,"featured_media":70912,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[404,19,362,400],"tags":[923,363],"class_list":{"0":"post-25079","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-and-metrics","8":"category-news","9":"category-social-media","10":"category-trends","11":"tag-923","12":"tag-content-marketing-strategy","13":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"As a membership site owner, staying on top of social media trends can help fuel your marketing strategy. 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