{"id":25167,"date":"2021-11-23T07:00:00","date_gmt":"2021-11-23T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=25167"},"modified":"2021-11-22T13:52:48","modified_gmt":"2021-11-22T20:52:48","slug":"improve-user-experience","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/improve-user-experience\/","title":{"rendered":"Comment am\u00e9liorer l'exp\u00e9rience utilisateur pour obtenir plus de conversions"},"content":{"rendered":"<p>Les conversions sont une mesure cruciale pour tout site web, et probablement l'une de celles que vous surveillez de pr\u00e8s. Si vous avez du mal \u00e0 atteindre les chiffres que vous souhaitez, il pourrait \u00eatre utile de prendre des mesures pour am\u00e9liorer l'exp\u00e9rience utilisateur (UX) de votre site web.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d5779c22276\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d5779c22276\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/improve-user-experience\/#An_Introduction_to_User_Experience_UX\" >Introduction \u00e0 l'exp\u00e9rience utilisateur (UX)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/improve-user-experience\/#How_to_Improve_User_Experience_to_Get_More_Conversions_5_Key_Tips\" >Comment am\u00e9liorer l'exp\u00e9rience utilisateur pour obtenir plus de conversions (5 conseils cl\u00e9s)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/improve-user-experience\/#1_Create_a_Seamless_Checkout_Process\" >1. Cr\u00e9er un processus de paiement transparent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/improve-user-experience\/#2_Make_Your_Site_Easy_to_Read\" >2. Rendre votre site facile \u00e0 lire<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/improve-user-experience\/#3_Add_Video_to_Your_Landing_Pages\" >3. Ajoutez une vid\u00e9o \u00e0 vos pages d'atterrissage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/improve-user-experience\/#4_Test_Your_Sites_Performance\" >4. Testez les performances de votre site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/improve-user-experience\/#5_Improve_Your_Calls_To_Action_CTAs\" >5. Am\u00e9liorez vos appels \u00e0 l'action (CTA)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/improve-user-experience\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Bien que l'exp\u00e9rience utilisateur puisse couvrir de nombreux aspects de la configuration de votre site web, il existe quelques domaines cl\u00e9s sur lesquels vous pouvez vous concentrer pour augmenter votre taux de conversion. En apportant quelques modifications \u00e0 votre site, vous devriez \u00eatre en mesure de r\u00e9duire les frictions et de cr\u00e9er une exp\u00e9rience plus agr\u00e9able pour vos visiteurs.<\/p>\n\n\n\n<p>Dans cet article, nous allons vous pr\u00e9senter bri\u00e8vement l'exp\u00e9rience utilisateur et vous expliquer pourquoi elle est si importante. Ensuite, nous partagerons cinq conseils sur la fa\u00e7on d'am\u00e9liorer l'exp\u00e9rience utilisateur pour vous aider \u00e0 obtenir plus de conversions. Allons-y !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_User_Experience_UX\"><\/span>Introduction \u00e0 l'exp\u00e9rience utilisateur (UX)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En r\u00e9sum\u00e9, l'exp\u00e9rience utilisateur est la mani\u00e8re dont une personne se sent lorsqu'elle interagit avec votre site web. Ces sentiments peuvent aller de la frustration de ne pas pouvoir accomplir une t\u00e2che \u00e0 la satisfaction de trouver rapidement ce qu'il cherche.<\/p>\n\n\n\n<p>La conception et le fonctionnement de votre site web sont des facteurs d\u00e9terminants pour le type d'exp\u00e9rience que vivront vos utilisateurs. Si vous pouvez faire en sorte que les clients potentiels ne rencontrent pas d'obstacles lorsqu'ils naviguent sur votre site, vous augmenterez votre taux de conversion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Improve_User_Experience_to_Get_More_Conversions_5_Key_Tips\"><\/span>Comment am\u00e9liorer l'exp\u00e9rience utilisateur pour obtenir plus de conversions (5 conseils cl\u00e9s)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Maintenant que vous avez une id\u00e9e de base de ce qu'est l'exp\u00e9rience utilisateur et de la fa\u00e7on dont elle influence les conversions, explorons quelques moyens d'am\u00e9liorer l'exp\u00e9rience utilisateur de votre site web.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Create_a_Seamless_Checkout_Process\"><\/span>1. Cr\u00e9er un processus de paiement transparent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>M\u00eame si le reste de votre site est convivial, il est toujours possible de\u00a0<a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">perdre des conversions lors du paiement<\/a>. Il y a quelques aspects auxquels il faut pr\u00eater attention lors de cette derni\u00e8re \u00e9tape cruciale de votre entonnoir de vente afin d'am\u00e9liorer l'exp\u00e9rience de l'utilisateur.<\/p>\n\n\n\n<p>Tout d'abord, assurez-vous d'offrir une vari\u00e9t\u00e9 d'options de paiement. En plus d'accepter les cartes de cr\u00e9dit, envisagez de mettre en place des solutions de paiement num\u00e9rique telles que\u00a0<a href=\"https:\/\/www.paypal.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">PayPal<\/a>\u00a0ou\u00a0<a href=\"https:\/\/pay.google.com\/about\/business\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Pay<\/a>. De nombreuses personnes poss\u00e8dent d\u00e9j\u00e0 un compte aupr\u00e8s de ces entreprises, ce qui leur permet de passer plus rapidement et plus facilement \u00e0 la caisse.<\/p>\n\n\n\n<p>Si possible, proposez une livraison gratuite. De nombreux clients sont rebut\u00e9s par les co\u00fbts inattendus qui apparaissent lors du paiement, et les frais d'exp\u00e9dition sont souvent en cause. <\/p>\n\n\n\n<p>Vous pouvez peut-\u00eatre int\u00e9grer vos frais d'exp\u00e9dition dans le prix de vos produits. Sinon, envisagez d'offrir des frais de port gratuits aux clients qui d\u00e9pensent plus d'un certain montant ou qui font partie de votre liste de clients. <a href=\"https:\/\/memberpress.com\/fr\/ways-to-reward-loyal-customers-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"8 fa\u00e7ons de r\u00e9compenser les clients fid\u00e8les sur votre site d&#039;adh\u00e9sion\">programme de fid\u00e9lisation<\/a>.<\/p>\n\n\n\n<p>Ensuite, faites attention \u00e0 la quantit\u00e9 d'informations que vous demandez aux utilisateurs de saisir. Essayez de minimiser les formulaires de paiement et de ne demander que ce qui est n\u00e9cessaire au processus. Vous pouvez toujours faire un suivi en envoyant un courrier \u00e9lectronique pour demander plus d'informations une fois que vous avez conclu la vente.<\/p>\n\n\n\n<p>Enfin, si les clients sont amen\u00e9s \u00e0 cr\u00e9er des comptes au moment du paiement, indiquez clairement les sp\u00e9cifications relatives aux noms d'utilisateur ou aux mots de passe. Le fait d'avoir un <a href=\"https:\/\/memberpress.com\/go\/lastpass\/\" title=\"Last Pass Lien d&#039;affiliation\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">mot de passe<\/a> rejet\u00e9e parce qu'elle ne r\u00e9pond pas \u00e0 une exigence inconnue est une exp\u00e9rience extr\u00eamement frustrante.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Make_Your_Site_Easy_to_Read\"><\/span>2. Rendre votre site facile \u00e0 lire<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si les visiteurs peinent \u00e0 lire votre site web, il ne sera pas facile de les convertir. Heureusement, une attention particuli\u00e8re port\u00e9e aux polices de caract\u00e8res est un moyen facile d'am\u00e9liorer l'exp\u00e9rience des utilisateurs. Lorsque vous choisissez des polices, assurez-vous qu'elles sont lisibles et \u00e9l\u00e9gantes. V\u00e9rifiez \u00e9galement que votre texte est suffisamment grand pour \u00eatre lu sur n'importe quelle taille d'\u00e9cran.<\/p>\n\n\n\n<p>Lorsque vous \u00e9crivez pour votre site web, veillez \u00e0 ce que les paragraphes soient courts et faciles \u00e0 lire en utilisant des titres et des listes. La plupart des gens\u00a0<a href=\"https:\/\/www.nngroup.com\/articles\/how-little-do-users-read\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">parcourir le contenu en ligne<\/a> plut\u00f4t que de le lire en profondeur.<\/p>\n\n\n\n<p>N'oubliez pas les informations sur les prix. En pr\u00e9sentant vos prix dans un tableau, il est plus facile pour les clients potentiels de comprendre les niveaux ou les forfaits disponibles :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart.png\"><img decoding=\"async\" width=\"1024\" height=\"822\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-1024x822.png\" alt=\"Un tableau de prix bien format\u00e9.\" class=\"wp-image-25168\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-1024x822.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-300x241.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-768x616.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart.png 1038w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Il est particuli\u00e8rement important que vos prix soient faciles \u00e0 trouver et \u00e0 comprendre si vous offrez de nombreux choix \u00e0 vos utilisateurs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Add_Video_to_Your_Landing_Pages\"><\/span>3. Ajoutez une vid\u00e9o \u00e0 vos pages d'atterrissage<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les pages d'atterrissage sont un outil de vente essentiel, mais elles peuvent rapidement devenir encombrantes. C'est particuli\u00e8rement vrai si vous proposez <a href=\"https:\/\/memberpress.com\/fr\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Pourquoi vous devez proposer plusieurs niveaux de prix pour votre site d&#039;adh\u00e9sion ?\">diff\u00e9rents <\/a><a href=\"https:\/\/memberpress.com\/fr\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Quels types de contenu pouvez-vous cr\u00e9er pour un site d&#039;adh\u00e9sion ?\">types<\/a><a href=\"https:\/\/memberpress.com\/fr\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Pourquoi vous devez proposer plusieurs niveaux de prix pour votre site d&#039;adh\u00e9sion ?\"> Nombre d'adh\u00e9sions<\/a>, des produits ou des services.<\/p>\n\n\n\n<p>Lorsqu'ils sont confront\u00e9s \u00e0 de grandes quantit\u00e9s de texte, certains utilisateurs risquent de cliquer sur le lien plut\u00f4t que de prendre le temps de le lire. Pour \u00e9viter cela, vous pouvez inclure une vid\u00e9o qui explique succinctement ce que vous avez \u00e0 offrir.<\/p>\n\n\n\n<p>Il n'est pas n\u00e9cessaire que votre vid\u00e9o reprenne toutes les informations contenues dans le texte de votre page d'atterrissage, mais vous devez couvrir les points les plus importants. D\u00e9crivez vos offres et indiquez les prix. Vous pouvez \u00e9galement inclure des t\u00e9moignages de clients satisfaits pour aider \u00e0 convertir les internautes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Test_Your_Sites_Performance\"><\/span>4. Testez les performances de votre site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pour la plupart des gens, la lenteur des sites web est incroyablement frustrante. M\u00eame un\u00a0<a href=\"https:\/\/blogs.akamai.com\/2017\/04\/new-findings-the-state-of-online-retail-performance-spring-2017.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">d\u00e9lai de 100 millisecondes<\/a>\u00a0peut r\u00e9duire les taux de conversion. Si les visiteurs ne restent pas suffisamment longtemps sur votre site pour qu'il se charge, ils ne peuvent pas devenir des clients payants.<\/p>\n\n\n\n<p>Vous pouvez utiliser\u00a0<a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Page Speed Insights de Google<\/a>\u00a0pour tester les performances de votre site. Vous recevrez \u00e9galement des informations utiles sur la mani\u00e8re de l'am\u00e9liorer :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights.png\"><img decoding=\"async\" width=\"1024\" height=\"179\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-1024x179.png\" alt=\"Google Page Speed Insights.\" class=\"wp-image-25169\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-1024x179.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-300x52.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-768x134.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights.png 1302w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Bricoler sous le capot de votre site web peut \u00eatre un peu intimidant. Si vous pr\u00e9f\u00e9rez, vous pouvez confier les t\u00e2ches li\u00e9es \u00e0 la performance \u00e0 une \u00e9quipe de\u00a0<a target=\"_blank\" href=\"https:\/\/memberpress.com\/fr\/9-reliable-maintenance-services-to-make-your-membership-site-painless\/\" rel=\"noreferrer noopener\">service de maintenance<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Improve_Your_Calls_To_Action_CTAs\"><\/span>5. Am\u00e9liorez vos appels \u00e0 l'action (CTA)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Vos appels \u00e0 l'action (CTA) jouent un r\u00f4le important dans la r\u00e9ussite d'une conversion, car vous demandez explicitement \u00e0 un visiteur d'agir. Cependant, <a target=\"_blank\" href=\"https:\/\/memberpress.com\/fr\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" rel=\"noreferrer noopener\">r\u00e9diger un CTA convaincant<\/a>\u00a0n'est que la moiti\u00e9 de la bataille. Vous devez \u00e9galement r\u00e9fl\u00e9chir \u00e0 l'endroit o\u00f9 vous les placez afin d'am\u00e9liorer l'exp\u00e9rience de l'utilisateur.<\/p>\n\n\n\n<p>Il est pr\u00e9f\u00e9rable de placer un CTA au-dessus du pli, ce qui signifie qu'un visiteur le verra avant d'avoir \u00e0 faire d\u00e9filer la page. C'est particuli\u00e8rement vrai pour les pages d'atterrissage :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold.png\"><img decoding=\"async\" width=\"1024\" height=\"552\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-1024x552.png\" alt=\"Un bouton CTA plac\u00e9 au-dessus du pli.\" class=\"wp-image-25170\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-1024x552.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-300x162.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-768x414.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-1536x828.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold.png 1569w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>\u00c9vitez \u00e9galement de regrouper plusieurs CTA, car cela risque de semer la confusion chez vos visiteurs. Enfin, choisissez pour vos boutons des couleurs qui attirent l'attention et rendent votre texte facile \u00e0 lire.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Savoir comment am\u00e9liorer l'exp\u00e9rience utilisateur peut grandement contribuer \u00e0 augmenter le nombre de conversions. L'am\u00e9lioration de l'exp\u00e9rience utilisateur sur votre site web est un travail consid\u00e9rable, mais en proc\u00e9dant \u00e9tape par \u00e9tape, vous pouvez cr\u00e9er un environnement plus convivial pour vos visiteurs.<\/p>\n\n\n\n<p>Lorsque vous abordez la question de l'interface utilisateur, gardez les \u00e9l\u00e9ments suivants \u00e0 l'esprit :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Cr\u00e9ez une exp\u00e9rience de paiement transparente.<\/li><li>Faites en sorte que votre site soit facile \u00e0 lire.<\/li><li>Ajoutez des vid\u00e9os \u00e0 vos pages d'atterrissage.<\/li><li>Testez les performances de votre site.<\/li><li>Am\u00e9liorez vos CTA.<\/li><\/ol>\n\n\n\n<p>Vous avez des questions sur la mani\u00e8re d'am\u00e9liorer l'exp\u00e9rience des utilisateurs ? Posez-les dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Et n'oubliez pas de vous inscrire dans le <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a>.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Conversions are a crucial metric for any website, and probably one you keep a close eye on. If you\u2019ve been struggling with getting your numbers where you want them, taking steps to improve your website\u2019s user experience (UX) could be helpful. 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If you've been struggling with getting your numbers where you want them, taking steps to improve your website's user experience (UX) could be helpful.<\/p>","content":[{"type":"text","data":"Conversions are a crucial metric for any website, and probably one you keep a close eye on. If you've been struggling with getting your numbers where you want them, taking steps to improve your website's user experience (UX) could be helpful."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While user experience can cover many aspects of your website's setup, there are some key areas you can focus on to help boost your conversion rate. By making a few tweaks to your site, you should be able to reduce user friction and create a more enjoyable experience for your visitors.<\/p>","content":[{"type":"text","data":"While user experience can cover many aspects of your website's setup, there are some key areas you can focus on to help boost your conversion rate. By making a few tweaks to your site, you should be able to reduce user friction and create a more enjoyable experience for your visitors."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we'll give you a brief introduction to UX and why it's so important. Then we'll share five tips on how to improve user experience to help you get more conversions. Let's go!<\/p>","content":[{"type":"text","data":"In this article, we'll give you a brief introduction to UX and why it's so important. Then we'll share five tips on how to improve user experience to help you get more conversions. Let's go!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">An Introduction to User Experience (UX)<\/h2>","content":"Introduction \u00e0 l'exp\u00e9rience utilisateur (UX)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>In a nutshell, user experience is how a person feels when they're interacting with your website. These feelings can range from frustration at not being able to complete a task to delight at quickly finding precisely what they're looking for.<\/p>","content":[{"type":"text","data":"In a nutshell, user experience is how a person feels when they're interacting with your website. These feelings can range from frustration at not being able to complete a task to delight at quickly finding precisely what they're looking for."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The way your website is designed and how it operates are critical factors in the type of experience your users will have. If you can ensure that potential customers don't encounter obstacles as they navigate throughout your site, you'll increase your conversion rate.<\/p>","content":[{"type":"text","data":"The way your website is designed and how it operates are critical factors in the type of experience your users will have. If you can ensure that potential customers don't encounter obstacles as they navigate throughout your site, you'll increase your conversion rate."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Improve User Experience to Get More Conversions (5 Key Tips)<\/h2>","content":"Comment am\u00e9liorer l'exp\u00e9rience utilisateur pour obtenir plus de conversions (5 conseils cl\u00e9s)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Now that you have a basic idea of what UX is and how it influences conversions, let's explore a few ways to improve your website's User Experience.<\/p>","content":[{"type":"text","data":"Now that you have a basic idea of what UX is and how it influences conversions, let's explore a few ways to improve your website's User Experience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">1. Create a Seamless Checkout Process<\/h3>","content":"1. Cr\u00e9er un processus de paiement transparent","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Even if the rest of your site is customer-friendly, it's still possible to\u00a0<a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">lose conversions during checkout<\/a>. There are a few areas to pay attention to during this last, crucial step in your sales funnel in order to improve user experience.<\/p>","content":[{"type":"text","data":"Even if the rest of your site is customer-friendly, it's still possible to\u00a0<a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">lose conversions during checkout<\/a>. There are a few areas to pay attention to during this last, crucial step in your sales funnel in order to improve user experience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>First, be sure to offer a variety of payment options. In addition to accepting credit cards, consider enabling digital payment solutions such as\u00a0<a href=\"https:\/\/www.paypal.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">PayPal<\/a>\u00a0or\u00a0<a href=\"https:\/\/pay.google.com\/about\/business\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Pay<\/a>. Many people have accounts with these companies already, which makes checking out even faster and easier for them.<\/p>","content":[{"type":"text","data":"First, be sure to offer a variety of payment options. In addition to accepting credit cards, consider enabling digital payment solutions such as\u00a0<a href=\"https:\/\/www.paypal.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">PayPal<\/a>\u00a0or\u00a0<a href=\"https:\/\/pay.google.com\/about\/business\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Pay<\/a>. Many people have accounts with these companies already, which makes checking out even faster and easier for them."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If possible, offer free shipping. Many customers are put off by unexpected costs that show up during checkout, and shipping expenses are a frequent offender. <\/p>","content":[{"type":"text","data":"If possible, offer free shipping. Many customers are put off by unexpected costs that show up during checkout, and shipping expenses are a frequent offender. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You may be able to build your shipping costs into the price of your products. Otherwise, consider offering free shipping to customers who spend over a certain amount or who are part of your <a href=\"https:\/\/memberpress.com\/ways-to-reward-loyal-customers-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"8 Ways to Reward Loyal Customers on your Membership Site\">loyalty program<\/a>.<\/p>","content":[{"type":"text","data":"You may be able to build your shipping costs into the price of your products. Otherwise, consider offering free shipping to customers who spend over a certain amount or who are part of your <a href=\"https:\/\/memberpress.com\/ways-to-reward-loyal-customers-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"8 Ways to Reward Loyal Customers on your Membership Site\">loyalty program<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Next, be mindful of how much information you ask users to input. Try to keep checkout forms minimal and ask only for what's necessary to the process. You can always follow up with an email asking for more data once you've made the sale.<\/p>","content":[{"type":"text","data":"Next, be mindful of how much information you ask users to input. Try to keep checkout forms minimal and ask only for what's necessary to the process. You can always follow up with an email asking for more data once you've made the sale."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Finally, if customers will be creating accounts at checkout, make any specifications for usernames or passwords clear. Having a password rejected for not meeting an unknown requirement is an extremely frustrating experience.<\/p>","content":[{"type":"text","data":"Finally, if customers will be creating accounts at checkout, make any specifications for usernames or passwords clear. Having a password rejected for not meeting an unknown requirement is an extremely frustrating experience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">2. Make Your Site Easy to Read<\/h3>","content":"2. Rendre votre site facile \u00e0 lire","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>If visitors struggle to read your website, it won't be easy to convert them. Fortunately, thoughtful attention to fonts is an easy way to improve user experience. When choosing fonts, be sure they're legible as well as stylish. You'll also want to check that your text is large enough to read on any screen size.<\/p>","content":[{"type":"text","data":"If visitors struggle to read your website, it won't be easy to convert them. Fortunately, thoughtful attention to fonts is an easy way to improve user experience. When choosing fonts, be sure they're legible as well as stylish. You'll also want to check that your text is large enough to read on any screen size."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When writing for your website, keep paragraphs short and scannable by using headings and lists. Most people\u00a0<a href=\"https:\/\/www.nngroup.com\/articles\/how-little-do-users-read\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">skim online content<\/a> rather than reading it deeply.<\/p>","content":[{"type":"text","data":"When writing for your website, keep paragraphs short and scannable by using headings and lists. Most people\u00a0<a href=\"https:\/\/www.nngroup.com\/articles\/how-little-do-users-read\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">skim online content<\/a> rather than reading it deeply."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Don't forget about your pricing information. Presenting your prices in a table can make it easier for potential customers to understand your available tiers or packages:<\/p>","content":[{"type":"text","data":"Don't forget about your pricing information. Presenting your prices in a table can make it easier for potential customers to understand your available tiers or packages:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-1024x822.png\" alt=\"A well-formatted pricing table.\" class=\"wp-image-25168\"\/><\/a><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-1024x822.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart.png","alt":"A well-formatted pricing table.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-1024x822.png","linkDestination":"media","align":"center"},"style":{"width":1024,"height":822,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Making your prices easy to find and understand is especially important if you provide your users with many choices.<\/p>","content":[{"type":"text","data":"Making your prices easy to find and understand is especially important if you provide your users with many choices."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">3. Add Video to Your Landing Pages<\/h3>","content":"3. Ajoutez une vid\u00e9o \u00e0 vos pages d'atterrissage","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Landing pages are an essential sales tool, but they can quickly become cumbersome. This is especially true if you offer <a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Why You Should Offer Multiple Pricing Tiers for Your Membership Site\">different <\/a><a href=\"https:\/\/memberpress.com\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"What Types of Content Can You Create for a Membership Site?\">types<\/a><a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Why You Should Offer Multiple Pricing Tiers for Your Membership Site\"> of memberships<\/a>, products, or services.<\/p>","content":[{"type":"text","data":"Landing pages are an essential sales tool, but they can quickly become cumbersome. This is especially true if you offer <a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Why You Should Offer Multiple Pricing Tiers for Your Membership Site\">different <\/a><a href=\"https:\/\/memberpress.com\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"What Types of Content Can You Create for a Membership Site?\">types<\/a><a href=\"https:\/\/memberpress.com\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Why You Should Offer Multiple Pricing Tiers for Your Membership Site\"> of memberships<\/a>, products, or services."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When encountering large amounts of text, some users may click away rather than invest the time to read it. To avoid this, you might include a video that succinctly explains what you have to offer.<\/p>","content":[{"type":"text","data":"When encountering large amounts of text, some users may click away rather than invest the time to read it. To avoid this, you might include a video that succinctly explains what you have to offer."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While your video doesn't need to include all the information contained in your landing page copy, you'll want to cover the most important points. Outline your offers and provide pricing. You might also include some testimonials from satisfied customers to help convert viewers.<\/p>","content":[{"type":"text","data":"While your video doesn't need to include all the information contained in your landing page copy, you'll want to cover the most important points. Outline your offers and provide pricing. You might also include some testimonials from satisfied customers to help convert viewers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">4. Test Your Site's Performance<\/h3>","content":"4. Testez les performances de votre site","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Most people find slow websites to be incredibly frustrating. Even a\u00a0<a href=\"https:\/\/blogs.akamai.com\/2017\/04\/new-findings-the-state-of-online-retail-performance-spring-2017.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">delay of 100 milliseconds<\/a>\u00a0can reduce conversion rates. If visitors aren't staying on your site long enough for it to load, they can't become paying customers.<\/p>","content":[{"type":"text","data":"Most people find slow websites to be incredibly frustrating. Even a\u00a0<a href=\"https:\/\/blogs.akamai.com\/2017\/04\/new-findings-the-state-of-online-retail-performance-spring-2017.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">delay of 100 milliseconds<\/a>\u00a0can reduce conversion rates. If visitors aren't staying on your site long enough for it to load, they can't become paying customers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can use\u00a0<a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google's Page Speed Insights<\/a>\u00a0to test your site's performance. You'll also receive actionable feedback on how to improve it:<\/p>","content":[{"type":"text","data":"You can use\u00a0<a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google's Page Speed Insights<\/a>\u00a0to test your site's performance. You'll also receive actionable feedback on how to improve it:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-1024x179.png\" alt=\"Google Page Speed Insights.\" class=\"wp-image-25169\"\/><\/a><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-1024x179.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights.png","alt":"Google Page Speed Insights.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-1024x179.png","linkDestination":"media","align":"center"},"style":{"width":1024,"height":179,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Tinkering under the hood of your website can be a bit intimidating. If you prefer, you can outsource performance-related tasks to a&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/9-reliable-maintenance-services-to-make-your-membership-site-painless\/\" rel=\"noreferrer noopener\">maintenance service<\/a>.<\/p>","content":[{"type":"text","data":"Tinkering under the hood of your website can be a bit intimidating. If you prefer, you can outsource performance-related tasks to a&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/9-reliable-maintenance-services-to-make-your-membership-site-painless\/\" rel=\"noreferrer noopener\">maintenance service<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">5. Improve Your Calls To Action (CTAs)<\/h3>","content":"5. Am\u00e9liorez vos appels \u00e0 l'action (CTA)","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Your calls to action (CTAs) are a large part of a successful conversion, as you're explicitly asking a visitor to take action.&nbsp;However, <a target=\"_blank\" href=\"https:\/\/memberpress.com\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" rel=\"noreferrer noopener\">writing a compelling CTA<\/a>&nbsp;is only half the battle. You'll also want to carefully consider where you place them in order to improve user experience.<\/p>","content":[{"type":"text","data":"Your calls to action (CTAs) are a large part of a successful conversion, as you're explicitly asking a visitor to take action.&nbsp;However, <a target=\"_blank\" href=\"https:\/\/memberpress.com\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" rel=\"noreferrer noopener\">writing a compelling CTA<\/a>&nbsp;is only half the battle. You'll also want to carefully consider where you place them in order to improve user experience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It's best to place a CTA somewhere above the fold, meaning that a visitor will see it before having to scroll. This is especially true on landing pages:<\/p>","content":[{"type":"text","data":"It's best to place a CTA somewhere above the fold, meaning that a visitor will see it before having to scroll. This is especially true on landing pages:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-1024x552.png\" alt=\"A CTA button placed above the fold.\" class=\"wp-image-25170\"\/><\/a><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-1024x552.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold.png","alt":"A CTA button placed above the fold.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-1024x552.png","linkDestination":"media","align":"center"},"style":{"width":1024,"height":552,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>You also want to avoid cluttering multiple CTAs together, as this can create confusion for your visitors. Finally, choose colors for your buttons that are eye-catching and make your text easy to read.<\/p>","content":[{"type":"text","data":"You also want to avoid cluttering multiple CTAs together, as this can create confusion for your visitors. Finally, choose colors for your buttons that are eye-catching and make your text easy to read."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Knowing how to improve user experience can go a long way toward helping you get more conversions. Improving the UX on your website is a big job, but by taking it one step at a time, you can create a friendlier environment for your visitors.<\/p>","content":[{"type":"text","data":"Knowing how to improve user experience can go a long way toward helping you get more conversions. Improving the UX on your website is a big job, but by taking it one step at a time, you can create a friendlier environment for your visitors."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When addressing UX, keep the following elements in mind:<\/p>","content":[{"type":"text","data":"When addressing UX, keep the following elements in mind:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Create a seamless checkout experience.<\/li><li>Make your site easy to read.<\/li><li>Add video to your landing pages.<\/li><li>Test your site's performance.<\/li><li>Improve your CTAs.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Cr\u00e9ez une exp\u00e9rience de paiement transparente.<\/li><li>Faites en sorte que votre site soit facile \u00e0 lire.<\/li><li>Ajoutez des vid\u00e9os \u00e0 vos pages d'atterrissage.<\/li><li>Testez les performances de votre site.<\/li><li>Am\u00e9liorez vos CTA.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have questions about how to improve user experience? Ask away in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have questions about how to improve user experience? Ask away in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box.<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/25167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=25167"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/25167\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/25281"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=25167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=25167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=25167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}