{"id":25167,"date":"2021-11-23T07:00:00","date_gmt":"2021-11-23T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=25167"},"modified":"2021-11-22T13:52:48","modified_gmt":"2021-11-22T20:52:48","slug":"improve-user-experience","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/improve-user-experience\/","title":{"rendered":"Comment am\u00e9liorer l'exp\u00e9rience utilisateur pour obtenir plus de conversions"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Les conversions constituent un indicateur essentiel pour tout site web, et c'est sans doute un chiffre que vous suivez de pr\u00e8s. Si vous avez du mal \u00e0 atteindre les objectifs que vous vous \u00eates fix\u00e9s, il pourrait \u00eatre utile de prendre des mesures pour am\u00e9liorer l'exp\u00e9rience utilisateur (UX) de votre site web.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab08458c529f\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab08458c529f\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/improve-user-experience\/#An_Introduction_to_User_Experience_UX\" >Introduction \u00e0 l'exp\u00e9rience utilisateur (UX)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/improve-user-experience\/#How_to_Improve_User_Experience_to_Get_More_Conversions_5_Key_Tips\" >Comment am\u00e9liorer l'exp\u00e9rience utilisateur pour obtenir plus de conversions (5 conseils cl\u00e9s)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/improve-user-experience\/#1_Create_a_Seamless_Checkout_Process\" >1. Cr\u00e9er un processus de paiement transparent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/improve-user-experience\/#2_Make_Your_Site_Easy_to_Read\" >2. Rendre votre site facile \u00e0 lire<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/improve-user-experience\/#3_Add_Video_to_Your_Landing_Pages\" >3. Ajoutez une vid\u00e9o \u00e0 vos pages d'atterrissage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/improve-user-experience\/#4_Test_Your_Sites_Performance\" >4. Testez les performances de votre site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/improve-user-experience\/#5_Improve_Your_Calls_To_Action_CTAs\" >5. Am\u00e9liorez vos appels \u00e0 l'action (CTA)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/improve-user-experience\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Bien que l'exp\u00e9rience utilisateur puisse recouvrir de nombreux aspects de la conception de votre site web, il existe certains domaines cl\u00e9s sur lesquels vous pouvez vous concentrer pour am\u00e9liorer votre taux de conversion. En apportant quelques ajustements \u00e0 votre site, vous devriez pouvoir r\u00e9duire les obstacles rencontr\u00e9s par les utilisateurs et offrir une exp\u00e9rience plus agr\u00e9able \u00e0 vos visiteurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous allons vous pr\u00e9senter bri\u00e8vement l'exp\u00e9rience utilisateur (UX) et vous expliquer pourquoi elle est si importante. Nous vous donnerons ensuite cinq conseils pour am\u00e9liorer l'exp\u00e9rience utilisateur et vous aider \u00e0 g\u00e9n\u00e9rer davantage de conversions. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_User_Experience_UX\"><\/span>Introduction \u00e0 l'exp\u00e9rience utilisateur (UX)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En r\u00e9sum\u00e9, l'exp\u00e9rience utilisateur correspond \u00e0 ce que ressent une personne lorsqu'elle interagit avec votre site web. Ces sentiments peuvent aller de la frustration de ne pas parvenir \u00e0 accomplir une t\u00e2che \u00e0 la satisfaction de trouver rapidement exactement ce qu'elle cherche.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La conception et le fonctionnement de votre site web sont des facteurs d\u00e9terminants pour l'exp\u00e9rience que vivront vos utilisateurs. Si vous parvenez \u00e0 faire en sorte que vos clients potentiels ne rencontrent aucun obstacle lors de leur navigation sur votre site, vous augmenterez votre taux de conversion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Improve_User_Experience_to_Get_More_Conversions_5_Key_Tips\"><\/span>Comment am\u00e9liorer l'exp\u00e9rience utilisateur pour obtenir plus de conversions (5 conseils cl\u00e9s)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Maintenant que vous avez une id\u00e9e g\u00e9n\u00e9rale de ce qu\u2019est l\u2019UX et de son influence sur les conversions, voyons ensemble quelques moyens d\u2019am\u00e9liorer l\u2019exp\u00e9rience utilisateur de votre site web.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Create_a_Seamless_Checkout_Process\"><\/span>1. Cr\u00e9er un processus de paiement transparent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame si le reste de votre site est convivial, il est tout de m\u00eame possible de\u00a0<a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">perdre des conversions lors du paiement<\/a>. Il y a quelques aspects auxquels il faut pr\u00eater attention lors de cette derni\u00e8re \u00e9tape cruciale de votre entonnoir de vente afin d'am\u00e9liorer l'exp\u00e9rience de l'utilisateur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tout d'abord, assurez-vous d'offrir une vari\u00e9t\u00e9 d'options de paiement. En plus d'accepter les cartes de cr\u00e9dit, envisagez de mettre en place des solutions de paiement num\u00e9rique telles que\u00a0<a href=\"https:\/\/www.paypal.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">PayPal<\/a>\u00a0ou\u00a0<a href=\"https:\/\/pay.google.com\/about\/business\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Pay<\/a>. De nombreuses personnes poss\u00e8dent d\u00e9j\u00e0 un compte aupr\u00e8s de ces entreprises, ce qui leur permet de passer plus rapidement et plus facilement \u00e0 la caisse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si possible, proposez une livraison gratuite. De nombreux clients sont rebut\u00e9s par les co\u00fbts inattendus qui apparaissent lors du paiement, et les frais d'exp\u00e9dition sont souvent en cause. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez peut-\u00eatre int\u00e9grer vos frais d'exp\u00e9dition dans le prix de vos produits. Sinon, envisagez d'offrir des frais de port gratuits aux clients qui d\u00e9pensent plus d'un certain montant ou qui font partie de votre liste de clients. <a href=\"https:\/\/memberpress.com\/fr\/ways-to-reward-loyal-customers-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"8 fa\u00e7ons de r\u00e9compenser les clients fid\u00e8les sur votre site d&#039;adh\u00e9sion\">programme de fid\u00e9lisation<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ensuite, faites attention \u00e0 la quantit\u00e9 d\u2019informations que vous demandez aux utilisateurs de fournir. Essayez de limiter au maximum les formulaires de paiement et ne demandez que les informations indispensables au processus. Vous pourrez toujours envoyer un e-mail apr\u00e8s la vente pour demander des informations compl\u00e9mentaires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enfin, si les clients doivent cr\u00e9er un compte lors du paiement, veillez \u00e0 indiquer clairement les r\u00e8gles \u00e0 respecter concernant les noms d'utilisateur et les mots de passe. Se voir refuser un mot de passe parce qu'il ne r\u00e9pond pas \u00e0 une exigence inconnue est une exp\u00e9rience extr\u00eamement frustrante.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Make_Your_Site_Easy_to_Read\"><\/span>2. Rendre votre site facile \u00e0 lire<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si les visiteurs ont du mal \u00e0 lire votre site web, il sera difficile de les convertir. Heureusement, accorder une attention particuli\u00e8re aux polices de caract\u00e8res est un moyen simple d\u2019am\u00e9liorer l\u2019exp\u00e9rience utilisateur. Lorsque vous choisissez des polices, veillez \u00e0 ce qu\u2019elles soient \u00e0 la fois lisibles et esth\u00e9tiques. Vous devrez \u00e9galement vous assurer que la taille de votre texte est suffisante pour permettre une lecture ais\u00e9e sur n\u2019importe quelle taille d\u2019\u00e9cran.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous \u00e9crivez pour votre site web, veillez \u00e0 ce que les paragraphes soient courts et faciles \u00e0 lire en utilisant des titres et des listes. La plupart des gens\u00a0<a href=\"https:\/\/www.nngroup.com\/articles\/how-little-do-users-read\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">parcourir le contenu en ligne<\/a> plut\u00f4t que de le lire en profondeur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N'oubliez pas d'indiquer vos tarifs. Pr\u00e9senter vos prix sous forme de tableau peut aider vos clients potentiels \u00e0 mieux comprendre les diff\u00e9rentes formules ou forfaits que vous proposez :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart.png\"><img decoding=\"async\" width=\"1024\" height=\"822\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-1024x822.png\" alt=\"Un tableau de prix bien format\u00e9.\" class=\"wp-image-25168\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-1024x822.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-300x241.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart-768x616.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/pricing-chart.png 1038w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Il est particuli\u00e8rement important que vos prix soient faciles \u00e0 trouver et \u00e0 comprendre si vous offrez de nombreux choix \u00e0 vos utilisateurs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Add_Video_to_Your_Landing_Pages\"><\/span>3. Ajoutez une vid\u00e9o \u00e0 vos pages d'atterrissage<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les pages d'atterrissage sont un outil de vente essentiel, mais elles peuvent rapidement devenir encombrantes. C'est particuli\u00e8rement vrai si vous proposez <a href=\"https:\/\/memberpress.com\/fr\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Pourquoi vous devez proposer plusieurs niveaux de prix pour votre site d&#039;adh\u00e9sion ?\">diff\u00e9rents <\/a><a href=\"https:\/\/memberpress.com\/fr\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Quels types de contenu pouvez-vous cr\u00e9er pour un site d&#039;adh\u00e9sion ?\">types<\/a><a href=\"https:\/\/memberpress.com\/fr\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Pourquoi vous devez proposer plusieurs niveaux de prix pour votre site d&#039;adh\u00e9sion ?\"> Nombre d'adh\u00e9sions<\/a>, des produits ou des services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsqu'ils sont confront\u00e9s \u00e0 de grandes quantit\u00e9s de texte, certains utilisateurs risquent de cliquer sur le lien plut\u00f4t que de prendre le temps de le lire. Pour \u00e9viter cela, vous pouvez inclure une vid\u00e9o qui explique succinctement ce que vous avez \u00e0 offrir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame si votre vid\u00e9o n\u2019a pas besoin de reprendre toutes les informations figurant dans le texte de votre page d\u2019accueil, veillez \u00e0 aborder les points les plus importants. Pr\u00e9sentez vos offres et indiquez les tarifs. Vous pouvez \u00e9galement inclure quelques t\u00e9moignages de clients satisfaits pour aider \u00e0 convertir les spectateurs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Test_Your_Sites_Performance\"><\/span>4. Testez les performances de votre site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pour la plupart des gens, la lenteur des sites web est incroyablement frustrante. M\u00eame un\u00a0<a href=\"https:\/\/blogs.akamai.com\/2017\/04\/new-findings-the-state-of-online-retail-performance-spring-2017.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">d\u00e9lai de 100 millisecondes<\/a>\u00a0peut r\u00e9duire les taux de conversion. Si les visiteurs ne restent pas suffisamment longtemps sur votre site pour qu'il se charge, ils ne pourront pas devenir des clients payants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez utiliser\u00a0<a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Page Speed Insights de Google<\/a>\u00a0pour tester les performances de votre site. Vous recevrez \u00e9galement des conseils concrets pour l'am\u00e9liorer :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights.png\"><img decoding=\"async\" width=\"1024\" height=\"179\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-1024x179.png\" alt=\"Google Page Speed Insights.\" class=\"wp-image-25169\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-1024x179.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-300x52.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights-768x134.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/page-speed-insights.png 1302w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Bricoler sous le capot de votre site web peut \u00eatre un peu intimidant. Si vous pr\u00e9f\u00e9rez, vous pouvez confier les t\u00e2ches li\u00e9es \u00e0 la performance \u00e0 une \u00e9quipe de&nbsp;<a target=\"_blank\" href=\"https:\/\/memberpress.com\/fr\/9-reliable-maintenance-services-to-make-your-membership-site-painless\/\" rel=\"noreferrer noopener\">service de maintenance<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Improve_Your_Calls_To_Action_CTAs\"><\/span>5. Am\u00e9liorez vos appels \u00e0 l'action (CTA)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vos appels \u00e0 l'action (CTA) jouent un r\u00f4le essentiel dans la r\u00e9ussite d'une conversion, car vous demandez explicitement \u00e0 un visiteur d'agir. Cependant, <a target=\"_blank\" href=\"https:\/\/memberpress.com\/fr\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" rel=\"noreferrer noopener\">r\u00e9diger un CTA convaincant<\/a>&nbsp;Ce n'est que la moiti\u00e9 du chemin. Vous devrez \u00e9galement r\u00e9fl\u00e9chir soigneusement \u00e0 leur emplacement afin d'am\u00e9liorer l'exp\u00e9rience utilisateur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est pr\u00e9f\u00e9rable de placer un appel \u00e0 l'action (CTA) dans la partie visible de la page, c'est-\u00e0-dire \u00e0 un endroit o\u00f9 le visiteur le verra avant de devoir faire d\u00e9filer la page. Cela vaut tout particuli\u00e8rement pour les pages d'atterrissage :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold.png\"><img decoding=\"async\" width=\"1024\" height=\"552\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-1024x552.png\" alt=\"Un bouton CTA plac\u00e9 au-dessus du pli.\" class=\"wp-image-25170\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-1024x552.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-300x162.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-768x414.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold-1536x828.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/12\/cta-above-fold.png 1569w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9vitez \u00e9galement de regrouper plusieurs CTA, car cela risque de semer la confusion chez vos visiteurs. Enfin, choisissez pour vos boutons des couleurs qui attirent l'attention et rendent votre texte facile \u00e0 lire.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Savoir comment am\u00e9liorer l'exp\u00e9rience utilisateur peut grandement contribuer \u00e0 augmenter le nombre de conversions. L'am\u00e9lioration de l'exp\u00e9rience utilisateur sur votre site web est un travail consid\u00e9rable, mais en proc\u00e9dant \u00e9tape par \u00e9tape, vous pouvez cr\u00e9er un environnement plus convivial pour vos visiteurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous abordez la question de l'interface utilisateur, gardez les \u00e9l\u00e9ments suivants \u00e0 l'esprit :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Cr\u00e9ez une exp\u00e9rience de paiement transparente.<\/li><li>Faites en sorte que votre site soit facile \u00e0 lire.<\/li><li>Ajoutez des vid\u00e9os \u00e0 vos pages d'atterrissage.<\/li><li>Testez les performances de votre site.<\/li><li>Am\u00e9liorez vos CTA.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Vous avez des questions sur la mani\u00e8re d'am\u00e9liorer l'exp\u00e9rience des utilisateurs ? Posez-les dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Et n'oubliez pas de vous abonner dans la case pr\u00e9vue \u00e0 cet effet.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Conversions are a crucial metric for any website, and probably one you keep a close eye on. If you&#8217;ve been struggling with getting your numbers where you want them, taking steps to improve your website&#8217;s user experience (UX) could be helpful. While user experience can cover many aspects of your website&#8217;s setup, there are some [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":25281,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144,134],"tags":[821,822],"class_list":["post-25167","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","category-how-to-2","tag-user-experience","tag-ux","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"If your membership site isn&#039;t converting the way it should be, you may need to improve user experience on your site. Here are five tips for doing just that.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<meta name=\"keywords\" content=\"user experience,ux\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/fr\/blog\/improve-user-experience\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Improve User Experience to Get More Conversions\" \/>\n\t\t<meta property=\"og:description\" content=\"If your membership site isn&#039;t converting the way it should be, you may need to improve user experience on your site. Here are five tips for doing just that.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/fr\/blog\/improve-user-experience\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/improve-user-experience.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/improve-user-experience.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1205\" \/>\n\t\t<meta property=\"og:image:height\" content=\"870\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2021-11-23T14:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2021-11-22T20:52:48+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Improve User Experience to Get More Conversions\" \/>\n\t\t<meta name=\"twitter:description\" content=\"If your membership site isn&#039;t converting the way it should be, you may need to improve user experience on your site. Here are five tips for doing just that.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/improve-user-experience.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/improve-user-experience\\\/#blogposting\",\"name\":\"How to Improve User Experience to Get More Conversions\",\"headline\":\"How to Improve User Experience to Get More Conversions\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/improve-user-experience.jpg\",\"width\":1205,\"height\":870,\"caption\":\"improve user experience\"},\"datePublished\":\"2021-11-23T07:00:00-05:00\",\"dateModified\":\"2021-11-22T13:52:48-05:00\",\"inLanguage\":\"fr-FR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/improve-user-experience\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/improve-user-experience\\\/#webpage\"},\"articleSection\":\"Business, How To, user experience, ux\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/improve-user-experience\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/how-to-2\\\/#listItem\",\"name\":\"How To\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/how-to-2\\\/#listItem\",\"position\":2,\"name\":\"How To\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/how-to-2\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/improve-user-experience\\\/#listItem\",\"name\":\"How to Improve User Experience to Get More Conversions\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/improve-user-experience\\\/#listItem\",\"position\":3,\"name\":\"How to Improve User Experience to Get More Conversions\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/how-to-2\\\/#listItem\",\"name\":\"How To\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/improve-user-experience\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/improve-user-experience\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/staff-writer\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/staff-writer\\\/\",\"name\":\"Zeph Bluestone\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/improve-user-experience\\\/#authorImage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1789441837\",\"width\":96,\"height\":96,\"caption\":\"Zeph Bluestone\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/improve-user-experience\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/improve-user-experience\\\/\",\"name\":\"How to Improve User Experience to Get More Conversions\",\"description\":\"If your membership site isn't converting the way it should be, you may need to improve user experience on your site. Here are five tips for doing just that.\",\"inLanguage\":\"fr-FR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/improve-user-experience\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/improve-user-experience.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/improve-user-experience\\\/#mainImage\",\"width\":1205,\"height\":870,\"caption\":\"improve user experience\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/improve-user-experience\\\/#mainImage\"},\"datePublished\":\"2021-11-23T07:00:00-05:00\",\"dateModified\":\"2021-11-22T13:52:48-05:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How to Improve User Experience to Get More Conversions<\/title>\n\n","aioseo_head_json":{"title":"Comment am\u00e9liorer l'exp\u00e9rience utilisateur pour obtenir plus de conversions","description":"Si votre site d'adh\u00e9sion ne convertit pas comme il le devrait, il se peut que vous deviez am\u00e9liorer l'exp\u00e9rience de l'utilisateur sur votre site. Voici cinq conseils pour y parvenir.","canonical_url":"https:\/\/memberpress.com\/fr\/blog\/improve-user-experience\/","robots":"max-image-preview:large","keywords":"user experience,ux","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/fr\/blog\/improve-user-experience\/#blogposting","name":"How to Improve User Experience to Get More Conversions","headline":"How to Improve User Experience to Get More Conversions","author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/staff-writer\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/improve-user-experience.jpg","width":1205,"height":870,"caption":"improve user experience"},"datePublished":"2021-11-23T07:00:00-05:00","dateModified":"2021-11-22T13:52:48-05:00","inLanguage":"fr-FR","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/improve-user-experience\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/blog\/improve-user-experience\/#webpage"},"articleSection":"Business, How To, user experience, ux"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/fr\/blog\/improve-user-experience\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/fr","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/how-to-2\/#listItem","name":"How To"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/how-to-2\/#listItem","position":2,"name":"How To","item":"https:\/\/memberpress.com\/fr\/blog\/category\/how-to-2\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/improve-user-experience\/#listItem","name":"How to Improve User Experience to Get More Conversions"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/improve-user-experience\/#listItem","position":3,"name":"How to Improve User Experience to Get More Conversions","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/how-to-2\/#listItem","name":"How To"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/fr\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/fr\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/fr\/blog\/improve-user-experience\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/fr\/blog\/improve-user-experience\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/fr\/blog\/author\/staff-writer\/#author","url":"https:\/\/memberpress.com\/fr\/blog\/author\/staff-writer\/","name":"Zeph Bluestone","image":{"@type":"ImageObject","@id":"https:\/\/memberpress.com\/fr\/blog\/improve-user-experience\/#authorImage","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1789441837","width":96,"height":96,"caption":"Zeph Bluestone"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/fr\/blog\/improve-user-experience\/#webpage","url":"https:\/\/memberpress.com\/fr\/blog\/improve-user-experience\/","name":"How to Improve User Experience to Get More Conversions","description":"If your membership site isn't converting the way it should be, you may need to improve user experience on your site. Here are five tips for doing just that.","inLanguage":"fr-FR","isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/fr\/blog\/improve-user-experience\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/staff-writer\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/staff-writer\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/improve-user-experience.jpg","@id":"https:\/\/memberpress.com\/fr\/blog\/improve-user-experience\/#mainImage","width":1205,"height":870,"caption":"improve user experience"},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/improve-user-experience\/#mainImage"},"datePublished":"2021-11-23T07:00:00-05:00","dateModified":"2021-11-22T13:52:48-05:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/fr\/#website","url":"https:\/\/memberpress.com\/fr\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"fr-FR","publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"}}]},"og:locale":"fr_FR","og:site_name":"MemberPress","og:type":"article","og:title":"How to Improve User Experience to Get More Conversions","og:description":"If your membership site isn't converting the way it should be, you may need to improve user experience on your site. Here are five tips for doing just that.","og:url":"https:\/\/memberpress.com\/fr\/blog\/improve-user-experience\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/improve-user-experience.jpg","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/improve-user-experience.jpg","og:image:width":1205,"og:image:height":870,"article:published_time":"2021-11-23T14:00:00+00:00","article:modified_time":"2021-11-22T20:52:48+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"How to Improve User Experience to Get More Conversions","twitter:description":"If your membership site isn't converting the way it should be, you may need to improve user experience on your site. Here are five tips for doing just that.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/improve-user-experience.jpg"},"aioseo_meta_data":{"post_id":"25167","title":null,"description":"Si votre site d'adh\u00e9sion ne convertit pas comme il le devrait, il se peut que vous deviez am\u00e9liorer l'exp\u00e9rience de l'utilisateur sur votre site. Voici cinq conseils pour y parvenir.","keywords":[],"keyphrases":{"focus":[],"additional":[{"keyphrase":"get more conversions","score":50,"analysis":{"keyphraseInDescription":{"title":"Keyphrase in meta description","description":"Keyphrase not found in meta description.","score":3,"maxScore":9,"error":1},"keyphraseLength":{"title":"Keyphrase length","description":"Good job!","score":9,"maxScore":9,"error":0,"length":3},"keyphraseInIntroduction":{"title":"Keyphrase in introduction","description":"Your Keyphrase does not appear in the first paragraph. Make sure the topic is clear immediately.","score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":{"title":"Keyphrase in image alt attributes","description":"Keyphrase not found in image alt attribute(s). Add an image with your Keyphrase as alt text.","score":3,"maxScore":9,"error":1}}}]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[],"defaultGraph":"","defaultPostTypeGraph":""},"schema_type":"none","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"},\"book\":[],\"event\":[],\"jobPosting\":[],\"music\":[],\"person\":[],\"restaurant\":[],\"service\":[],\"video\":[]}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-08-20 21:31:22","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-31 18:59:37","updated":"2026-08-20 21:31:22","focus_keyword":null,"additional_keywords":[{"word":"get more conversions","score":50}],"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/how-to-2\/\" title=\"How To\">How To<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Improve User Experience to Get More Conversions\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"How To","link":"https:\/\/memberpress.com\/fr\/blog\/category\/how-to-2\/"},{"label":"How to Improve User Experience to Get More Conversions","link":"https:\/\/memberpress.com\/fr\/blog\/improve-user-experience\/"}],"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/25167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=25167"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/25167\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/25281"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=25167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=25167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=25167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}