{"id":25239,"date":"2021-01-11T07:56:00","date_gmt":"2021-01-11T14:56:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=25239"},"modified":"2023-03-09T12:21:55","modified_gmt":"2023-03-09T17:21:55","slug":"2021-the-year-of-the-membership-business-model","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/2021-the-year-of-the-membership-business-model\/","title":{"rendered":"2021 : L'ann\u00e9e du mod\u00e8le \u00e9conomique de l'adh\u00e9sion"},"content":{"rendered":"<p>Le plus terrifiant de tous les costumes d'Halloween de l'ann\u00e9e derni\u00e8re ? Selon un tweet tr\u00e8s populaire que j'ai vu en octobre, il s'agissait d'un simple t-shirt blanc sur lequel les chiffres \"2020\" \u00e9taient \u00e9crits \u00e0 la main. Pas besoin de Serif Gothic Heavy. Les chiffres eux-m\u00eames ont inspir\u00e9 toute l'horreur n\u00e9cessaire.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a2557e5a9f29\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2557e5a9f29\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/2021-the-year-of-the-membership-business-model\/#About_the_e-commerce_boom_that_has_made_2020_historically_amazing\" >\u00c0 propos du boom du commerce \u00e9lectronique qui a rendu l'ann\u00e9e 2020 extraordinaire sur le plan historique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/2021-the-year-of-the-membership-business-model\/#The_massive_expansion_of_the_membership_business_model\" >L'expansion massive du mod\u00e8le \u00e9conomique de l'adh\u00e9sion<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/2021-the-year-of-the-membership-business-model\/#The_need_for_community\" >Le besoin de communaut\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/2021-the-year-of-the-membership-business-model\/#The_need_for_home-bound_learning\" >La n\u00e9cessit\u00e9 d'un apprentissage \u00e0 domicile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/2021-the-year-of-the-membership-business-model\/#Expansion_of_the_e-learning_marketplace\" >Expansion du march\u00e9 de l'apprentissage en ligne<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/2021-the-year-of-the-membership-business-model\/#Final_thoughts\" >Derni\u00e8res r\u00e9flexions<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Comme si les tweets n'\u00e9taient pas assez pertinents, il y a aussi le tr\u00e9sor des m\u00e8mes de 2020 qui n'a cess\u00e9 de cro\u00eetre.\u00a0<\/p>\n\n\n\n<p>Comme celle-ci :<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png\"><img decoding=\"async\" width=\"640\" height=\"338\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png\" alt=\"M\u00e8me montrant une tasse en forme de chat qui vous pique les yeux lorsque vous buvez.\" class=\"wp-image-52478\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png 640w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020-300x158.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020-322x170.png 322w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020-156x82.png 156w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/figure>\n\n\n\n<p>Je pense que nous avons tous ressenti les cons\u00e9quences de cette tr\u00e8s mauvaise conception.<\/p>\n\n\n\n<p>Les tweets, les m\u00e8mes, les lamentations mondiales de 2020 -<em> ils ont tous eu raison.<\/em> J'\u00e9num\u00e9rerais bien ici toutes les raisons de leur justesse, mais je ne pense pas qu'il soit n\u00e9cessaire de vous le rappeler. Vous savez d\u00e9j\u00e0 pourquoi 2020 \u00e9tait effrayante et nulle. Nous le savons tous.\u00a0<\/p>\n\n\n\n<p>Ce que vous pourriez faire <em>pas<\/em> savoir que l'ann\u00e9e 2020 a \u00e9galement \u00e9t\u00e9 <em>\u00e9tonnant<\/em>. Vous ne trouverez probablement pas de m\u00e8me \u00e0 ce sujet, mais c'est vrai.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"About_the_e-commerce_boom_that_has_made_2020_historically_amazing\"><\/span>\u00c0 propos du boom du commerce \u00e9lectronique qui a rendu l'ann\u00e9e 2020 extraordinaire sur le plan historique<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tel un ph\u00e9nix renaissant de ses cendres, un boom du commerce \u00e9lectronique sans pr\u00e9c\u00e9dent a vu le jour au milieu des destructions de 2020. Et, selon de nombreux experts, ce boom a modifi\u00e9 de fa\u00e7on permanente le cours du commerce en g\u00e9n\u00e9ral.\u00a0<\/p>\n\n\n\n<p>Il a \u00e9t\u00e9 aussi puissant que cela. Et les statistiques le prouvent.\u00a0<\/p>\n\n\n\n<p>Par exemple, dans un article paru \u00e0 la fin de l'ann\u00e9e derni\u00e8re, <a href=\"https:\/\/www.cnbc.com\/2020\/08\/25\/how-ecommerce-can-capitalize-from-a-coronavirus-led-boom-in-online-sales.html\">CNBC a rapport\u00e9<\/a> que, d'une ann\u00e9e sur l'autre, les ventes mondiales en ligne ont augment\u00e9 de 71% au deuxi\u00e8me trimestre 2020.<\/p>\n\n\n\n<p>Dans un <a href=\"https:\/\/www.census.gov\/retail\/mrts\/www\/data\/pdf\/ec_current.pdf?\">communiqu\u00e9 du Bureau de recensement des \u00c9tats-Unis<\/a> nous avons appris que \" L'estimation du commerce \u00e9lectronique au troisi\u00e8me trimestre 2020 a augment\u00e9 de 37,1 pour cent (\u00b12,1%) par rapport au troisi\u00e8me trimestre 2019, tandis que les ventes au d\u00e9tail totales ont augment\u00e9 de 6,9 pour cent (\u00b10,4%) au cours de la m\u00eame p\u00e9riode. Les ventes de commerce \u00e9lectronique au troisi\u00e8me trimestre 2020 repr\u00e9sentaient 13,5 pour cent des ventes totales. \"<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png\"><img decoding=\"async\" width=\"982\" height=\"469\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png\" alt=\"Graphique de la croissance du commerce \u00e9lectronique 2011-2020\" class=\"wp-image-52480\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png 982w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-300x143.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-768x367.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-356x170.png 356w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-840x401.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-700x334.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-156x75.png 156w\" sizes=\"(max-width: 982px) 100vw, 982px\" \/><\/a><\/figure>\n\n\n\n<p>Le plus int\u00e9ressant, c'est que, selon la <a href=\"https:\/\/www.weforum.org\/agenda\/2020\/10\/downturn-good-news-subscription-companies\/\">Forum \u00e9conomique mondial<\/a>ventes globales de l'indice S&amp;P 500 <em>contract\u00e9<\/em> \u00e0 un taux annualis\u00e9 de -10% au deuxi\u00e8me trimestre 2020. Mais les activit\u00e9s en ligne bas\u00e9es sur l'abonnement <em>\u00e9largi <\/em>\u00e0 un taux de 12%.<\/p>\n\n\n\n<p>Et c'est l\u00e0 que nous nous penchons sur la chose la plus \u00e9tonnante \u00e0 propos de 2020 (surtout de notre point de vue, ici \u00e0 MemberPress).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_massive_expansion_of_the_membership_business_model\"><\/span>L'expansion massive du mod\u00e8le \u00e9conomique de l'adh\u00e9sion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aussi effrayant que cela puisse para\u00eetre, l'ann\u00e9e 2020 a \u00e9t\u00e9 un terreau fertile pour la croissance du mod\u00e8le \u00e9conomique de l'affiliation. Il y a de nombreuses raisons \u00e0 cela, mais trois \u00e9l\u00e9ments ont eu l'impact le plus important : le besoin de communaut\u00e9, le besoin d'apprentissage \u00e0 domicile et un march\u00e9 de l'apprentissage en ligne d\u00e9j\u00e0 en pleine expansion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_need_for_community\"><\/span>Le besoin de communaut\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tout d'abord, en p\u00e9riode de trag\u00e9die et de d\u00e9sespoir, les gens recherchent un sentiment d'appartenance \u00e0 une communaut\u00e9, et c'est exactement ce qu'un site web d'adh\u00e9sion peut leur apporter. C'est-\u00e0-dire, <a href=\"https:\/\/www.themembershipguys.com\/why-you-should-add-a-community-to-your-membership-site\/\">s'il est bien fait<\/a>.\u00a0<\/p>\n\n\n\n<p>Selon Callie Willows, co-cr\u00e9atrice du site de conseil et d'\u00e9ducation, <a href=\"https:\/\/www.membershipgeeks.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Les experts de l'adh\u00e9sion<\/a>Les sites d'adh\u00e9sion qui int\u00e8grent des \u00e9l\u00e9ments tels qu'un forum ou un r\u00e9seau social sur le site, un groupe Slack ou des s\u00e9ances de discussion en direct peuvent cr\u00e9er ce sentiment de communaut\u00e9 et en tirer un grand profit.<\/p>\n\n\n\n<p>Et nous savons que c'est vrai. L'ann\u00e9e derni\u00e8re, nous avons vu des gens cr\u00e9er des communaut\u00e9s autour de leurs sites d'adh\u00e9sion avec beaucoup de succ\u00e8s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_need_for_home-bound_learning\"><\/span>La n\u00e9cessit\u00e9 d'un apprentissage \u00e0 domicile<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Deuxi\u00e8mement, tout le monde est \u00e0 la maison, si bien que l'apprentissage en ligne est devenu une n\u00e9cessit\u00e9, et pas seulement pour les \u00e9coliers. Fin 2020, <a href=\"http:\/\/www.guide2research.com\/research\/lms-statistics#:~:text=In%202020%2C%20the%20mobile%20learning,reach%20%24252%20billion%20by%202020.\">Guide2Research a rapport\u00e9<\/a> que, de <a href=\"https:\/\/memberpress.com\/fr\/courses\/\" title=\"Comment vendre des cours avec WordPress\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">syst\u00e8me de gestion de l'apprentissage<\/a> (LMS), 28% sont consid\u00e9r\u00e9s comme \"jeunes\", tandis que 37% sont des adultes.\u00a0<\/p>\n\n\n\n<p>Les gens sont coinc\u00e9s chez eux, en cong\u00e9 d'anciennet\u00e9, et cherchent \u00e0 \u00e9largir leur base de connaissances. D'autres esp\u00e8rent rester en forme apr\u00e8s la fermeture des salles de sport. D'autres encore s'ennuient tout simplement.<\/p>\n\n\n\n<p>Le point commun de ces personnes est qu'elles sont toutes pr\u00eates pour des espaces en ligne o\u00f9 elles peuvent tout apprendre, du Pilates aux meilleures pratiques commerciales en passant par le tressage de paniers, sans quitter leur domicile.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Expansion_of_the_e-learning_marketplace\"><\/span>Expansion du march\u00e9 de l'apprentissage en ligne<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tout cela s'est traduit par une expansion rapide du march\u00e9 de l'apprentissage en ligne, d\u00e9j\u00e0 en pleine croissance, un domaine qui se pr\u00eate parfaitement au mod\u00e8le commercial de l'adh\u00e9sion.\u00a0<\/p>\n\n\n\n<p>Dans son <em>Entrepreneur<\/em> article, <a href=\"https:\/\/www.entrepreneur.com\/article\/353106\">Comment Covid-19 r\u00e9volutionne le secteur de l'enseignement en ligne<\/a>Selon Nikhil Barshikar, \"si nous avons \u00e9tabli que le secteur de l'enseignement en ligne connaissait une croissance rapide avant m\u00eame la pand\u00e9mie de COVID-19, on peut affirmer que la contagion a acc\u00e9l\u00e9r\u00e9 cette croissance \u00e0 un rythme inimaginable\".<\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 des outils WordPress tels que MemberPress, il est devenu tr\u00e8s facile pour les personnes ayant des comp\u00e9tences de cr\u00e9er des sites web d'adh\u00e9sion o\u00f9 elles peuvent enseigner ces comp\u00e9tences au plus grand nombre.<\/p>\n\n\n\n<p>Depuis que nous avons publi\u00e9 notre <a href=\"https:\/\/memberpress.com\/fr\/introducing-memberpress-courses\/\">Cours compl\u00e9mentaires<\/a> \u00e0 l'automne, c'est devenu encore plus facile. Nos clients existants et nouveaux continuent de se joindre \u00e0 nous \u00e0 un rythme incroyablement rapide. Et nous ne pr\u00e9voyons pas de ralentissement de ce rythme.<\/p>\n\n\n\n<p>Les clients existants comme <a href=\"https:\/\/pilatesology.com\/\">Pilatesologie<\/a>un site d'enseignement en ligne de la m\u00e9thode Pilates, et <a href=\"https:\/\/karabullockart.com\/online-classes\/\">\u00c9cole d'art Kara Bullock<\/a>Le nombre d'inscriptions a augment\u00e9 de fa\u00e7on spectaculaire malgr\u00e9 la r\u00e9cession \u00e9conomique provoqu\u00e9e par les terreurs de 2020.\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_thoughts\"><\/span>Derni\u00e8res r\u00e9flexions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Oui, 2020 a apport\u00e9 le croque-mitaine \u00e0 trois t\u00eates, sans aucun doute. Et nous ne voulons pas nier la r\u00e9alit\u00e9 de la trag\u00e9die v\u00e9cue par de nombreuses personnes. Mais parce que beaucoup d'entre nous ont d\u00fb faire quelque chose \u00e0 partir d'une perte totale, le monde a vu l'ing\u00e9niosit\u00e9 collective se concr\u00e9tiser de mani\u00e8re \u00e9clatante.\u00a0<\/p>\n\n\n\n<p>En fin de compte, les vieux adages se sont v\u00e9rifi\u00e9s. La beaut\u00e9 na\u00eet des cendres. Les arcs-en-ciel naissent de la pluie. Et une nouvelle opportunit\u00e9 de d\u00e9velopper votre propre entreprise sur un march\u00e9 en plein essor a vu le jour en 2020. Peut-\u00eatre que le croque-mitaine n'est pas si effrayant apr\u00e8s tout.<\/p>\n\n\n\n<p><em>Avez-vous des id\u00e9es ou des questions sur le mod\u00e8le \u00e9conomique de l'affiliation et son \u00e9volution ? Faites-le nous savoir dans les commentaires !<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>The most terrifying of all Halloween costumes last year? According to one very popular tweet I saw in October, it was a simple white t-shirt upon which the numbers \u201c2020\u201d were handwritten. No need for Serif Gothic Heavy. The numbers themselves inspired all the necessary horror. As if the tweets weren\u2019t spot on enough, there\u2019s [\u2026]<\/p>\n","protected":false},"author":42532,"featured_media":25240,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144,404,19,400],"tags":[820,462],"class_list":{"0":"post-25239","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-data-and-metrics","9":"category-news","10":"category-trends","11":"tag-820","12":"tag-membership-business","13":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Tough as it was for commerce in general, 2020 was fertile soil for significant growth in the success of the membership business model. Find out why here.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Syble Harrison\"\/>\n\t<meta name=\"keywords\" content=\"2021,membership business\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/fr\/blog\/2021-the-year-of-the-membership-business-model\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"2021: The Year of the Membership Business Model\" \/>\n\t\t<meta property=\"og:description\" content=\"Tough as it was for commerce in general, 2020 was fertile soil for significant growth in the success of the membership business model. Find out why here.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/fr\/blog\/2021-the-year-of-the-membership-business-model\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-business-model.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-business-model.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1296\" \/>\n\t\t<meta property=\"og:image:height\" content=\"810\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2021-01-11T14:56:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2023-03-09T17:21:55+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"2021: The Year of the Membership Business Model\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Tough as it was for commerce in general, 2020 was fertile soil for significant growth in the success of the membership business model. Find out why here.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-business-model.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/2021-the-year-of-the-membership-business-model\\\/#blogposting\",\"name\":\"2021: The Year of the Membership Business Model\",\"headline\":\"2021: The Year of the Membership Business Model\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/syble\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/membership-business-model.jpg\",\"width\":1296,\"height\":810,\"caption\":\"2021 membership business model\"},\"datePublished\":\"2021-01-11T07:56:00-05:00\",\"dateModified\":\"2023-03-09T12:21:55-05:00\",\"inLanguage\":\"fr-FR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/2021-the-year-of-the-membership-business-model\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/2021-the-year-of-the-membership-business-model\\\/#webpage\"},\"articleSection\":\"Business, Data &amp; Metrics, News, Trends, 2021, membership business\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/2021-the-year-of-the-membership-business-model\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/news\\\/#listItem\",\"name\":\"News\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/news\\\/#listItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/news\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/2021-the-year-of-the-membership-business-model\\\/#listItem\",\"name\":\"2021: The Year of the Membership Business Model\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/2021-the-year-of-the-membership-business-model\\\/#listItem\",\"position\":3,\"name\":\"2021: The Year of the Membership Business Model\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/news\\\/#listItem\",\"name\":\"News\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/2021-the-year-of-the-membership-business-model\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/2021-the-year-of-the-membership-business-model\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/syble\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/syble\\\/\",\"name\":\"Syble Harrison\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/81f24b1d71a141733b83ecd6812cc2a2.jpg?ver=1780586440\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/2021-the-year-of-the-membership-business-model\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/2021-the-year-of-the-membership-business-model\\\/\",\"name\":\"2021: The Year of the Membership Business Model\",\"description\":\"Tough as it was for commerce in general, 2020 was fertile soil for significant growth in the success of the membership business model. Find out why here.\",\"inLanguage\":\"fr-FR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/2021-the-year-of-the-membership-business-model\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/syble\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/syble\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/membership-business-model.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/2021-the-year-of-the-membership-business-model\\\/#mainImage\",\"width\":1296,\"height\":810,\"caption\":\"2021 membership business model\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/2021-the-year-of-the-membership-business-model\\\/#mainImage\"},\"datePublished\":\"2021-01-11T07:56:00-05:00\",\"dateModified\":\"2023-03-09T12:21:55-05:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>2021: The Year of the Membership Business Model<\/title>\n\n","aioseo_head_json":{"title":"2021 : L'ann\u00e9e du mod\u00e8le \u00e9conomique de l'adh\u00e9sion","description":"Aussi difficile qu'elle ait \u00e9t\u00e9 pour le commerce en g\u00e9n\u00e9ral, l'ann\u00e9e 2020 a \u00e9t\u00e9 un terreau fertile pour une croissance significative du succ\u00e8s du mod\u00e8le \u00e9conomique de l'affiliation. D\u00e9couvrez pourquoi ici.","canonical_url":"https:\/\/memberpress.com\/fr\/blog\/2021-the-year-of-the-membership-business-model\/","robots":"max-image-preview:large","keywords":"2021,membership business","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/fr\/blog\/2021-the-year-of-the-membership-business-model\/#blogposting","name":"2021: The Year of the Membership Business Model","headline":"2021: The Year of the Membership Business Model","author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/syble\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-business-model.jpg","width":1296,"height":810,"caption":"2021 membership business model"},"datePublished":"2021-01-11T07:56:00-05:00","dateModified":"2023-03-09T12:21:55-05:00","inLanguage":"fr-FR","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/2021-the-year-of-the-membership-business-model\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/blog\/2021-the-year-of-the-membership-business-model\/#webpage"},"articleSection":"Business, Data &amp; Metrics, News, Trends, 2021, membership business"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/fr\/blog\/2021-the-year-of-the-membership-business-model\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/fr","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/news\/#listItem","name":"News"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/news\/#listItem","position":2,"name":"News","item":"https:\/\/memberpress.com\/fr\/blog\/category\/news\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/2021-the-year-of-the-membership-business-model\/#listItem","name":"2021: The Year of the Membership Business Model"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/2021-the-year-of-the-membership-business-model\/#listItem","position":3,"name":"2021: The Year of the Membership Business Model","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/news\/#listItem","name":"News"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/fr\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/fr\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/fr\/blog\/2021-the-year-of-the-membership-business-model\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/fr\/blog\/2021-the-year-of-the-membership-business-model\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/fr\/blog\/author\/syble\/#author","url":"https:\/\/memberpress.com\/fr\/blog\/author\/syble\/","name":"Syble Harrison","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/81f24b1d71a141733b83ecd6812cc2a2.jpg?ver=1780586440"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/fr\/blog\/2021-the-year-of-the-membership-business-model\/#webpage","url":"https:\/\/memberpress.com\/fr\/blog\/2021-the-year-of-the-membership-business-model\/","name":"2021: The Year of the Membership Business Model","description":"Tough as it was for commerce in general, 2020 was fertile soil for significant growth in the success of the membership business model. Find out why here.","inLanguage":"fr-FR","isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/fr\/blog\/2021-the-year-of-the-membership-business-model\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/syble\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/syble\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-business-model.jpg","@id":"https:\/\/memberpress.com\/fr\/blog\/2021-the-year-of-the-membership-business-model\/#mainImage","width":1296,"height":810,"caption":"2021 membership business model"},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/2021-the-year-of-the-membership-business-model\/#mainImage"},"datePublished":"2021-01-11T07:56:00-05:00","dateModified":"2023-03-09T12:21:55-05:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/fr\/#website","url":"https:\/\/memberpress.com\/fr\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"fr-FR","publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"}}]},"og:locale":"fr_FR","og:site_name":"MemberPress","og:type":"article","og:title":"2021: The Year of the Membership Business Model","og:description":"Tough as it was for commerce in general, 2020 was fertile soil for significant growth in the success of the membership business model. Find out why here.","og:url":"https:\/\/memberpress.com\/fr\/blog\/2021-the-year-of-the-membership-business-model\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-business-model.jpg","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-business-model.jpg","og:image:width":1296,"og:image:height":810,"article:published_time":"2021-01-11T14:56:00+00:00","article:modified_time":"2023-03-09T17:21:55+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"2021: The Year of the Membership Business Model","twitter:description":"Tough as it was for commerce in general, 2020 was fertile soil for significant growth in the success of the membership business model. Find out why here.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-business-model.jpg"},"aioseo_meta_data":{"post_id":"25239","title":null,"description":"Aussi difficile qu'elle ait \u00e9t\u00e9 pour le commerce en g\u00e9n\u00e9ral, l'ann\u00e9e 2020 a \u00e9t\u00e9 un terreau fertile pour une croissance significative du succ\u00e8s du mod\u00e8le \u00e9conomique de l'affiliation. D\u00e9couvrez pourquoi ici.","keywords":[],"keyphrases":{"focus":{"keyphrase":"membership business model","score":69,"analysis":{"keyphraseInTitle":{"score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"score":9,"maxScore":9,"error":0},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":3},"keyphraseInURL":{"score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":{"score":3,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[],"defaultGraph":"","defaultPostTypeGraph":""},"schema_type":"none","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"},\"book\":[],\"event\":[],\"jobPosting\":[],\"music\":[],\"person\":[],\"restaurant\":[],\"service\":[],\"video\":[]}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 18:41:41","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2021-01-06 20:53:53","updated":"2026-03-03 15:04:54"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/news\/\" title=\"News\">News<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t2021: The Year of the Membership Business Model\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"News","link":"https:\/\/memberpress.com\/fr\/blog\/category\/news\/"},{"label":"2021: The Year of the Membership Business Model","link":"https:\/\/memberpress.com\/fr\/blog\/2021-the-year-of-the-membership-business-model\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>The most terrifying of all Halloween costumes last year? According to one very popular tweet I saw in October, it was a simple white t-shirt upon which the numbers \u201c2020\u201d were handwritten. No need for Serif Gothic Heavy. The numbers themselves inspired all the necessary horror.<\/p>","content":[{"type":"text","data":"The most terrifying of all Halloween costumes last year? According to one very popular tweet I saw in October, it was a simple white t-shirt upon which the numbers \u201c2020\u201d were handwritten. No need for Serif Gothic Heavy. The numbers themselves inspired all the necessary horror."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As if the tweets weren\u2019t spot on enough, there\u2019s also the treasure chest of 2020 memes that has continued to grow.&nbsp;<\/p>","content":[{"type":"text","data":"As if the tweets weren\u2019t spot on enough, there\u2019s also the treasure chest of 2020 memes that has continued to grow.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Like this one:<\/p>","content":[{"type":"text","data":"Like this one:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png\" alt=\"Meme showing a cat mug that pokes your eyes when you drink.\" class=\"wp-image-52478\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png","alt":"Meme showing a cat mug that pokes your eyes when you drink.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png","linkDestination":"media"},"style":{"width":640,"height":338,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p>I think we\u2019ve all felt the consequences of that very bad design.<\/p>","content":[{"type":"text","data":"I think we\u2019ve all felt the consequences of that very bad design."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The tweets, the memes, the worldwide laments of 2020 \u2014<em> they\u2019ve all been so right.<\/em> I\u2019d list off all the reasons for their rightness here, but I don\u2019t think I need to remind you. You already know why 2020 was scary and sucked. We all do.&nbsp;<\/p>","content":[{"type":"text","data":"The tweets, the memes, the worldwide laments of 2020 \u2014<em> they\u2019ve all been so right.<\/em> I\u2019d list off all the reasons for their rightness here, but I don\u2019t think I need to remind you. You already know why 2020 was scary and sucked. We all do.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What you might <em>not<\/em> know is that 2020 was also <em>amazing<\/em>. You probably won\u2019t find a meme about it, but it\u2019s true.<\/p>","content":[{"type":"text","data":"What you might <em>not<\/em> know is that 2020 was also <em>amazing<\/em>. You probably won\u2019t find a meme about it, but it\u2019s true."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">About the e-commerce boom that has made 2020 historically amazing<\/h2>","content":"\u00c0 propos du boom du commerce \u00e9lectronique qui a rendu l'ann\u00e9e 2020 extraordinaire sur le plan historique","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Like the Phoenix rising from the ashes, an e-commerce boom unlike anything we\u2019ve ever seen was born amid all the destruction of 2020. And, according to many experts, it\u2019s a boom that has permanently altered the course of commerce in general.&nbsp;<\/p>","content":[{"type":"text","data":"Like the Phoenix rising from the ashes, an e-commerce boom unlike anything we\u2019ve ever seen was born amid all the destruction of 2020. And, according to many experts, it\u2019s a boom that has permanently altered the course of commerce in general.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It\u2019s been that powerful. And the stats are coming out to prove it.&nbsp;<\/p>","content":[{"type":"text","data":"It\u2019s been that powerful. And the stats are coming out to prove it.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, in an article late last year, <a href=\"https:\/\/www.cnbc.com\/2020\/08\/25\/how-ecommerce-can-capitalize-from-a-coronavirus-led-boom-in-online-sales.html\">CNBC reported<\/a> that, year-over-year, global online sales increased 71% for the second quarter of 2020.<\/p>","content":[{"type":"text","data":"For example, in an article late last year, <a href=\"https:\/\/www.cnbc.com\/2020\/08\/25\/how-ecommerce-can-capitalize-from-a-coronavirus-led-boom-in-online-sales.html\">CNBC reported<\/a> that, year-over-year, global online sales increased 71% for the second quarter of 2020."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In a <a href=\"https:\/\/www.census.gov\/retail\/mrts\/www\/data\/pdf\/ec_current.pdf?\">release from the U.S. Census Bureau<\/a> we learned that, \u201cThe third quarter 2020 e-commerce estimate increased 37.1 percent (\u00b12.1%) from the third quarter of 2019 while total retail sales increased 6.9 percent (\u00b10.4%) in the same period. E-commerce sales in the third quarter of 2020 accounted for 13.5 percent of total sales.\u201d<\/p>","content":[{"type":"text","data":"In a <a href=\"https:\/\/www.census.gov\/retail\/mrts\/www\/data\/pdf\/ec_current.pdf?\">release from the U.S. Census Bureau<\/a> we learned that, \u201cThe third quarter 2020 e-commerce estimate increased 37.1 percent (\u00b12.1%) from the third quarter of 2019 while total retail sales increased 6.9 percent (\u00b10.4%) in the same period. E-commerce sales in the third quarter of 2020 accounted for 13.5 percent of total sales.\u201d"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png\" alt=\"Chart showing ecommerce growth 2011-2020\" class=\"wp-image-52480\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png","alt":"Chart showing ecommerce growth 2011-2020","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png","linkDestination":"media"},"style":{"width":982,"height":469,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p>Most interestingly, according to the <a href=\"https:\/\/www.weforum.org\/agenda\/2020\/10\/downturn-good-news-subscription-companies\/\">World Economic Forum<\/a>, overall S&amp;P 500 sales <em>contracted<\/em> at an annualized rate of -10% in the second quarter of 2020. But online subscription-based businesses <em>expanded <\/em>at a rate of 12%.<\/p>","content":[{"type":"text","data":"Most interestingly, according to the <a href=\"https:\/\/www.weforum.org\/agenda\/2020\/10\/downturn-good-news-subscription-companies\/\">World Economic Forum<\/a>, overall S&amp;P 500 sales <em>contracted<\/em> at an annualized rate of -10% in the second quarter of 2020. But online subscription-based businesses <em>expanded <\/em>at a rate of 12%."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>And that\u2019s where we happily drill down to the most amazing thing about 2020 (especially from our perspective here at MemberPress).<\/p>","content":[{"type":"text","data":"And that\u2019s where we happily drill down to the most amazing thing about 2020 (especially from our perspective here at MemberPress)."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">The massive expansion of the membership business model<\/h2>","content":"L'expansion massive du mod\u00e8le \u00e9conomique de l'adh\u00e9sion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Frightening as it was, 2020 was fertile soil for growth in the success of the membership business model. There are lots of reasons for this, but three things have had the greatest impact: the need for community, the need for home-bound learning, and an already-expanding e-learning marketplace.<\/p>","content":[{"type":"text","data":"Frightening as it was, 2020 was fertile soil for growth in the success of the membership business model. There are lots of reasons for this, but three things have had the greatest impact: the need for community, the need for home-bound learning, and an already-expanding e-learning marketplace."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">The need for community<\/h3>","content":"Le besoin de communaut\u00e9","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>First, in times of tragedy and desperation, people seek out a sense of community, which is exactly what a membership website can deliver. That is, <a href=\"https:\/\/www.themembershipguys.com\/why-you-should-add-a-community-to-your-membership-site\/\">if it\u2019s done right<\/a>.&nbsp;<\/p>","content":[{"type":"text","data":"First, in times of tragedy and desperation, people seek out a sense of community, which is exactly what a membership website can deliver. That is, <a href=\"https:\/\/www.themembershipguys.com\/why-you-should-add-a-community-to-your-membership-site\/\">if it\u2019s done right<\/a>.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>According to Callie Willows, co-creator of the advice and education site, <a href=\"https:\/\/www.membershipgeeks.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Membership Geeks<\/a>, membership sites that incorporate things like an on-site forum or social network, a Slack group, or live hangouts can achieve that sense of community and benefit from it handsomely.<\/p>","content":[{"type":"text","data":"According to Callie Willows, co-creator of the advice and education site, <a href=\"https:\/\/www.membershipgeeks.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Membership Geeks<\/a>, membership sites that incorporate things like an on-site forum or social network, a Slack group, or live hangouts can achieve that sense of community and benefit from it handsomely."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>And we know it\u2019s true. We\u2019ve seen people building communities around their membership sites this past year with great success.<\/p>","content":[{"type":"text","data":"And we know it\u2019s true. We\u2019ve seen people building communities around their membership sites this past year with great success."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">The need for home-bound learning<\/h3>","content":"La n\u00e9cessit\u00e9 d'un apprentissage \u00e0 domicile","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Second, everyone\u2019s home, so online learning has become a necessity \u2014 and not just for the school kids. In late 2020, <a href=\"http:\/\/www.guide2research.com\/research\/lms-statistics#:~:text=In%202020%2C%20the%20mobile%20learning,reach%20%24252%20billion%20by%202020.\">Guide2Research reported<\/a> that, of learning management system (LMS) users, 28% are considered \u201cyoung\u201d, while 37% are adults.&nbsp;<\/p>","content":[{"type":"text","data":"Second, everyone\u2019s home, so online learning has become a necessity \u2014 and not just for the school kids. In late 2020, <a href=\"http:\/\/www.guide2research.com\/research\/lms-statistics#:~:text=In%202020%2C%20the%20mobile%20learning,reach%20%24252%20billion%20by%202020.\">Guide2Research reported<\/a> that, of learning management system (LMS) users, 28% are considered \u201cyoung\u201d, while 37% are adults.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>People are stuck at home furloughed and looking to grow their knowledge bases. Some are hoping to stay fit amid gym closures. And some are just plain bored.<\/p>","content":[{"type":"text","data":"People are stuck at home furloughed and looking to grow their knowledge bases. Some are hoping to stay fit amid gym closures. And some are just plain bored."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What these folks have in common is that they\u2019re all primed for online arenas where they can learn everything from Pilates to business best practices and basket weaving without leaving the house.<\/p>","content":[{"type":"text","data":"What these folks have in common is that they\u2019re all primed for online arenas where they can learn everything from Pilates to business best practices and basket weaving without leaving the house."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Expansion of the e-learning marketplace<\/h3>","content":"Expansion du march\u00e9 de l'apprentissage en ligne","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>All of this has meant a rapid expansion of the already-growing online learning marketplace \u2014 an arena primed for the membership business model.&nbsp;<\/p>","content":[{"type":"text","data":"All of this has meant a rapid expansion of the already-growing online learning marketplace \u2014 an arena primed for the membership business model.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In his <em>Entrepreneur<\/em> article, <a href=\"https:\/\/www.entrepreneur.com\/article\/353106\">How Covid-19 is Revolutionizing the Online Education Industry<\/a>, Nikhil Barshikar says, \u201cWhile we have established that the online education sector was rapidly growing even before the COVID-19 pandemic, it is safe to say that the contagion has accelerated this growth at an unimaginable rate.\u201d<\/p>","content":[{"type":"text","data":"In his <em>Entrepreneur<\/em> article, <a href=\"https:\/\/www.entrepreneur.com\/article\/353106\">How Covid-19 is Revolutionizing the Online Education Industry<\/a>, Nikhil Barshikar says, \u201cWhile we have established that the online education sector was rapidly growing even before the COVID-19 pandemic, it is safe to say that the contagion has accelerated this growth at an unimaginable rate.\u201d"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>WordPress tools like MemberPress have made it super easy for people with skills to create membership websites where they can teach those skills to the masses.<\/p>","content":[{"type":"text","data":"WordPress tools like MemberPress have made it super easy for people with skills to create membership websites where they can teach those skills to the masses."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Since we released our <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\">Courses add-on<\/a> in the fall, it\u2019s become even easier. Our existing and new customers are continuing to jump on board at an incredibly fast pace. And we don\u2019t see that pace slowing down.<\/p>","content":[{"type":"text","data":"Since we released our <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\">Courses add-on<\/a> in the fall, it\u2019s become even easier. Our existing and new customers are continuing to jump on board at an incredibly fast pace. And we don\u2019t see that pace slowing down."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Existing customers like <a href=\"https:\/\/pilatesology.com\/\">Pilatesology<\/a>, an online Pilates instruction website, and <a href=\"https:\/\/karabullockart.com\/online-classes\/\">Kara Bullock Art School<\/a>, have seen dramatic increases in enrollment despite the economic downturn brought on by the terrors of 2020.&nbsp;&nbsp;<\/p>","content":[{"type":"text","data":"Existing customers like <a href=\"https:\/\/pilatesology.com\/\">Pilatesology<\/a>, an online Pilates instruction website, and <a href=\"https:\/\/karabullockart.com\/online-classes\/\">Kara Bullock Art School<\/a>, have seen dramatic increases in enrollment despite the economic downturn brought on by the terrors of 2020.&nbsp;&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Final thoughts<\/h2>","content":"Derni\u00e8res r\u00e9flexions","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Yes, 2020 brought in the three-headed boogeyman, no doubt. And we don\u2019t want to deny the reality of the tragedy many people have experienced. But because so many of us have had to make something out of total loss, the world has seen a collective bootstrapped ingenuity come to life in a big way.&nbsp;<\/p>","content":[{"type":"text","data":"Yes, 2020 brought in the three-headed boogeyman, no doubt. And we don\u2019t want to deny the reality of the tragedy many people have experienced. But because so many of us have had to make something out of total loss, the world has seen a collective bootstrapped ingenuity come to life in a big way.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In the end, the old adages have held true. Beauty comes from ashes. Rainbows come from rain. And a new opportunity to grow your own business in a booming marketplace has come from 2020. Maybe that boogeyman\u2019s not so scary after all.<\/p>","content":[{"type":"text","data":"In the end, the old adages have held true. Beauty comes from ashes. Rainbows come from rain. And a new opportunity to grow your own business in a booming marketplace has come from 2020. Maybe that boogeyman\u2019s not so scary after all."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>Do you have any thoughts or questions about the membership business model and how it's growing? Let us know in the comments!<\/em><\/p>","content":[{"type":"text","data":"<em>Do you have any thoughts or questions about the membership business model and how it's growing? Let us know in the comments!<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/25239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/42532"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=25239"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/25239\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/25240"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=25239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=25239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=25239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}