{"id":25239,"date":"2021-01-11T07:56:00","date_gmt":"2021-01-11T14:56:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=25239"},"modified":"2023-03-09T12:21:55","modified_gmt":"2023-03-09T17:21:55","slug":"2021-the-year-of-the-membership-business-model","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/2021-the-year-of-the-membership-business-model\/","title":{"rendered":"2021 : L'ann\u00e9e du mod\u00e8le \u00e9conomique de l'adh\u00e9sion"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Le plus terrifiant de tous les costumes d'Halloween de l'ann\u00e9e derni\u00e8re ? Selon un tweet tr\u00e8s populaire que j'ai vu en octobre, il s'agissait d'un simple t-shirt blanc sur lequel les chiffres \"2020\" \u00e9taient \u00e9crits \u00e0 la main. Pas besoin de Serif Gothic Heavy. Les chiffres eux-m\u00eames ont inspir\u00e9 toute l'horreur n\u00e9cessaire.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab8cc1c6d1aa\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab8cc1c6d1aa\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/2021-the-year-of-the-membership-business-model\/#About_the_e-commerce_boom_that_has_made_2020_historically_amazing\" >\u00c0 propos du boom du commerce \u00e9lectronique qui a rendu l'ann\u00e9e 2020 extraordinaire sur le plan historique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/2021-the-year-of-the-membership-business-model\/#The_massive_expansion_of_the_membership_business_model\" >L'expansion massive du mod\u00e8le \u00e9conomique de l'adh\u00e9sion<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/2021-the-year-of-the-membership-business-model\/#The_need_for_community\" >Le besoin de communaut\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/2021-the-year-of-the-membership-business-model\/#The_need_for_home-bound_learning\" >La n\u00e9cessit\u00e9 d'un apprentissage \u00e0 domicile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/2021-the-year-of-the-membership-business-model\/#Expansion_of_the_e-learning_marketplace\" >Expansion du march\u00e9 de l'apprentissage en ligne<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/2021-the-year-of-the-membership-business-model\/#Final_thoughts\" >Derni\u00e8res r\u00e9flexions<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Comme si les tweets n'\u00e9taient pas assez pertinents, il y a aussi le tr\u00e9sor des m\u00e8mes de 2020 qui n'a cess\u00e9 de cro\u00eetre.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comme celle-ci :<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png\"><img decoding=\"async\" width=\"640\" height=\"338\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png\" alt=\"M\u00e8me montrant une tasse en forme de chat qui vous pique les yeux lorsque vous buvez.\" class=\"wp-image-52478\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png 640w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020-300x158.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020-322x170.png 322w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020-156x82.png 156w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Je pense que nous avons tous ressenti les cons\u00e9quences de cette tr\u00e8s mauvaise conception.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les tweets, les m\u00e8mes, les lamentations mondiales de 2020 -<em> ils ont tous eu raison.<\/em> J'\u00e9num\u00e9rerais bien ici toutes les raisons de leur justesse, mais je ne pense pas qu'il soit n\u00e9cessaire de vous le rappeler. Vous savez d\u00e9j\u00e0 pourquoi 2020 \u00e9tait effrayante et nulle. Nous le savons tous.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce que vous pourriez faire <em>pas<\/em> savoir que l'ann\u00e9e 2020 a \u00e9galement \u00e9t\u00e9 <em>\u00e9tonnant<\/em>. Vous ne trouverez probablement pas de m\u00e8me \u00e0 ce sujet, mais c'est vrai.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"About_the_e-commerce_boom_that_has_made_2020_historically_amazing\"><\/span>\u00c0 propos du boom du commerce \u00e9lectronique qui a rendu l'ann\u00e9e 2020 extraordinaire sur le plan historique<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tel un ph\u00e9nix renaissant de ses cendres, un boom du commerce \u00e9lectronique sans pr\u00e9c\u00e9dent a vu le jour au milieu des destructions de 2020. Et, selon de nombreux experts, ce boom a modifi\u00e9 de fa\u00e7on permanente le cours du commerce en g\u00e9n\u00e9ral.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il a \u00e9t\u00e9 aussi puissant que cela. Et les statistiques le prouvent.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, dans un article paru \u00e0 la fin de l'ann\u00e9e derni\u00e8re, <a href=\"https:\/\/www.cnbc.com\/2020\/08\/25\/how-ecommerce-can-capitalize-from-a-coronavirus-led-boom-in-online-sales.html\">CNBC a rapport\u00e9<\/a> que, d'une ann\u00e9e sur l'autre, les ventes mondiales en ligne ont augment\u00e9 de 71% au deuxi\u00e8me trimestre 2020.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans un <a href=\"https:\/\/www.census.gov\/retail\/mrts\/www\/data\/pdf\/ec_current.pdf?\">communiqu\u00e9 du Bureau de recensement des \u00c9tats-Unis<\/a> nous avons appris que \" L'estimation du commerce \u00e9lectronique au troisi\u00e8me trimestre 2020 a augment\u00e9 de 37,1 pour cent (\u00b12,1%) par rapport au troisi\u00e8me trimestre 2019, tandis que les ventes au d\u00e9tail totales ont augment\u00e9 de 6,9 pour cent (\u00b10,4%) au cours de la m\u00eame p\u00e9riode. Les ventes de commerce \u00e9lectronique au troisi\u00e8me trimestre 2020 repr\u00e9sentaient 13,5 pour cent des ventes totales. \"<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png\"><img decoding=\"async\" width=\"982\" height=\"469\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png\" alt=\"Graphique de la croissance du commerce \u00e9lectronique 2011-2020\" class=\"wp-image-52480\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png 982w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-300x143.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-768x367.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-356x170.png 356w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-840x401.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-700x334.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-156x75.png 156w\" sizes=\"(max-width: 982px) 100vw, 982px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Le plus int\u00e9ressant, c'est que, selon la <a href=\"https:\/\/www.weforum.org\/agenda\/2020\/10\/downturn-good-news-subscription-companies\/\">Forum \u00e9conomique mondial<\/a>, chiffre d'affaires global de l'indice S&amp;P 500 <em>contract\u00e9<\/em> \u00e0 un taux annualis\u00e9 de -10% au deuxi\u00e8me trimestre 2020. Mais les activit\u00e9s en ligne bas\u00e9es sur l'abonnement <em>\u00e9largi <\/em>\u00e0 un taux de 12%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et c'est l\u00e0 que nous nous penchons sur la chose la plus \u00e9tonnante \u00e0 propos de 2020 (surtout de notre point de vue, ici \u00e0 MemberPress).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_massive_expansion_of_the_membership_business_model\"><\/span>L'expansion massive du mod\u00e8le \u00e9conomique de l'adh\u00e9sion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aussi effrayant que cela puisse para\u00eetre, l'ann\u00e9e 2020 a \u00e9t\u00e9 un terreau fertile pour la croissance du mod\u00e8le \u00e9conomique de l'affiliation. Il y a de nombreuses raisons \u00e0 cela, mais trois \u00e9l\u00e9ments ont eu l'impact le plus important : le besoin de communaut\u00e9, le besoin d'apprentissage \u00e0 domicile et un march\u00e9 de l'apprentissage en ligne d\u00e9j\u00e0 en pleine expansion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_need_for_community\"><\/span>Le besoin de communaut\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tout d'abord, en p\u00e9riode de trag\u00e9die et de d\u00e9sespoir, les gens recherchent un sentiment d'appartenance \u00e0 une communaut\u00e9, et c'est exactement ce qu'un site web d'adh\u00e9sion peut leur apporter. C'est-\u00e0-dire, <a href=\"https:\/\/www.themembershipguys.com\/why-you-should-add-a-community-to-your-membership-site\/\">s'il est bien fait<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selon Callie Willows, co-cr\u00e9atrice du site de conseil et d'\u00e9ducation, <a href=\"https:\/\/www.membershipgeeks.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Les experts de l'adh\u00e9sion<\/a>Les sites d'adh\u00e9sion qui int\u00e8grent des \u00e9l\u00e9ments tels qu'un forum ou un r\u00e9seau social sur le site, un groupe Slack ou des s\u00e9ances de discussion en direct peuvent cr\u00e9er ce sentiment de communaut\u00e9 et en tirer un grand profit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et nous savons que c'est vrai. L'ann\u00e9e derni\u00e8re, nous avons vu des gens cr\u00e9er des communaut\u00e9s autour de leurs sites d'adh\u00e9sion avec beaucoup de succ\u00e8s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_need_for_home-bound_learning\"><\/span>La n\u00e9cessit\u00e9 d'un apprentissage \u00e0 domicile<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Deuxi\u00e8mement, tout le monde est \u00e0 la maison, si bien que l'apprentissage en ligne est devenu une n\u00e9cessit\u00e9, et pas seulement pour les \u00e9coliers. Fin 2020, <a href=\"http:\/\/www.guide2research.com\/research\/lms-statistics#:~:text=In%202020%2C%20the%20mobile%20learning,reach%20%24252%20billion%20by%202020.\">Guide2Research a rapport\u00e9<\/a> ainsi, parmi les utilisateurs d\u2019un syst\u00e8me de gestion de l\u2019apprentissage (LMS), 28% sont consid\u00e9r\u00e9s comme des \u201c jeunes \u201d, tandis que 37% sont des adultes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les gens sont coinc\u00e9s chez eux, en cong\u00e9 d'anciennet\u00e9, et cherchent \u00e0 \u00e9largir leur base de connaissances. D'autres esp\u00e8rent rester en forme apr\u00e8s la fermeture des salles de sport. D'autres encore s'ennuient tout simplement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le point commun de ces personnes est qu'elles sont toutes pr\u00eates pour des espaces en ligne o\u00f9 elles peuvent tout apprendre, du Pilates aux meilleures pratiques commerciales en passant par le tressage de paniers, sans quitter leur domicile.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Expansion_of_the_e-learning_marketplace\"><\/span>Expansion du march\u00e9 de l'apprentissage en ligne<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tout cela s'est traduit par une expansion rapide du march\u00e9 de l'apprentissage en ligne, d\u00e9j\u00e0 en pleine croissance, un domaine qui se pr\u00eate parfaitement au mod\u00e8le commercial de l'adh\u00e9sion.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans son <em>Entrepreneur<\/em> article, <a href=\"https:\/\/www.entrepreneur.com\/article\/353106\">Comment Covid-19 r\u00e9volutionne le secteur de l'enseignement en ligne<\/a>Selon Nikhil Barshikar, \"si nous avons \u00e9tabli que le secteur de l'enseignement en ligne connaissait une croissance rapide avant m\u00eame la pand\u00e9mie de COVID-19, on peut affirmer que la contagion a acc\u00e9l\u00e9r\u00e9 cette croissance \u00e0 un rythme inimaginable\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 des outils WordPress tels que MemberPress, il est devenu tr\u00e8s facile pour les personnes ayant des comp\u00e9tences de cr\u00e9er des sites web d'adh\u00e9sion o\u00f9 elles peuvent enseigner ces comp\u00e9tences au plus grand nombre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis que nous avons publi\u00e9 notre <a href=\"https:\/\/memberpress.com\/fr\/introducing-memberpress-courses\/\">Cours compl\u00e9mentaires<\/a> \u00e0 l'automne, c'est devenu encore plus facile. Nos clients existants et nouveaux continuent de se joindre \u00e0 nous \u00e0 un rythme incroyablement rapide. Et nous ne pr\u00e9voyons pas de ralentissement de ce rythme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les clients existants comme <a href=\"https:\/\/pilatesology.com\/\">Pilatesologie<\/a>un site d'enseignement en ligne de la m\u00e9thode Pilates, et <a href=\"https:\/\/karabullockart.com\/online-classes\/\">\u00c9cole d'art Kara Bullock<\/a>Le nombre d'inscriptions a augment\u00e9 de fa\u00e7on spectaculaire malgr\u00e9 la r\u00e9cession \u00e9conomique provoqu\u00e9e par les terreurs de 2020.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_thoughts\"><\/span>Derni\u00e8res r\u00e9flexions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Oui, 2020 a apport\u00e9 le croque-mitaine \u00e0 trois t\u00eates, sans aucun doute. Et nous ne voulons pas nier la r\u00e9alit\u00e9 de la trag\u00e9die v\u00e9cue par de nombreuses personnes. Mais parce que beaucoup d'entre nous ont d\u00fb faire quelque chose \u00e0 partir d'une perte totale, le monde a vu l'ing\u00e9niosit\u00e9 collective se concr\u00e9tiser de mani\u00e8re \u00e9clatante.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En fin de compte, les vieux adages se sont v\u00e9rifi\u00e9s. La beaut\u00e9 na\u00eet des cendres. Les arcs-en-ciel naissent de la pluie. Et une nouvelle opportunit\u00e9 de d\u00e9velopper votre propre entreprise sur un march\u00e9 en plein essor a vu le jour en 2020. Peut-\u00eatre que le croque-mitaine n'est pas si effrayant apr\u00e8s tout.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Avez-vous des r\u00e9flexions ou des questions concernant le mod\u00e8le \u00e9conomique des abonnements et son \u00e9volution ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires !<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>The most terrifying of all Halloween costumes last year? According to one very popular tweet I saw in October, it was a simple white t-shirt upon which the numbers \u201c2020\u201d were handwritten. No need for Serif Gothic Heavy. The numbers themselves inspired all the necessary horror. As if the tweets weren\u2019t spot on enough, there\u2019s [&hellip;]<\/p>\n","protected":false},"author":42532,"featured_media":25240,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144,404,19,400],"tags":[820,462],"class_list":["post-25239","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","category-data-and-metrics","category-news","category-trends","tag-820","tag-membership-business","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Tough as it was for commerce in general, 2020 was fertile soil for significant growth in the success of the membership business model. 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