L'engagement des clients est l'un des principaux moteurs de toute strat\u00e9gie marketing r\u00e9ussie. Cependant, publier r\u00e9guli\u00e8rement des messages tr\u00e8s convaincants demande beaucoup de travail. Apprendre \u00e0 regrouper les flux de m\u00e9dias sociaux sur un site web peut vous aider \u00e0 r\u00e9soudre ce probl\u00e8me.<\/p>

CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\nToggle<\/span>

Comprendre l'agr\u00e9gation des m\u00e9dias sociaux et pourquoi vous pourriez vouloir l'utiliser<\/a><\/li>
Comment agr\u00e9ger les flux de m\u00e9dias sociaux sur votre site web (4 meilleurs plugins)<\/a>
- 1. Ballon \u00e9cras\u00e9<\/a><\/li>
- 2. Nourrissez-les d'un point de vue social<\/a><\/li>
- 3. Mettre en avant les flux des m\u00e9dias sociaux<\/a><\/li>
- 4. Flux Twitter personnalis\u00e9s<\/a><\/li><\/ul><\/li>
- Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
 La curation de posts de m\u00e9dias sociaux provenant de plusieurs plateformes est un excellent moyen de stimuler l'engagement sur votre site<\/a>. Il peut \u00e9galement vous aider \u00e0 d\u00e9velopper votre audience sur les m\u00e9dias sociaux et \u00e0 rendre votre site web un peu plus attrayant sans surcharger votre serveur.<\/p>\n\n\n\n
 Dans cet article, nous allons parler des avantages de l'agr\u00e9gation des flux de m\u00e9dias sociaux sur votre site et partager quatre plugins WordPress qui peuvent vous aider \u00e0 le faire. C'est parti !<\/p>\n\n\n\n
 <\/span>Comprendre l'agr\u00e9gation des m\u00e9dias sociaux et pourquoi vous pourriez vouloir l'utiliser<\/span><\/h2>\n\n\n\n
 En r\u00e9sum\u00e9, l'agr\u00e9gation de m\u00e9dias sociaux est un moyen de rassembler du contenu provenant de plusieurs sources et de l'afficher en un seul endroit. Vous pouvez ainsi centraliser toutes vos publications sur les m\u00e9dias sociaux sur votre site web et maintenir l'int\u00e9r\u00eat de vos visiteurs lorsqu'ils naviguent sur vos pages.<\/p>\n\n\n\n
 L'int\u00e9gration de flux de m\u00e9dias sociaux sur votre site peut vous aider \u00e0 d\u00e9velopper votre audience sur les m\u00e9dias sociaux, car les membres peuvent facilement trouver tous vos comptes. Cependant, ce n'est pas le seul avantage de pr\u00e9senter vos derniers tweets et posts. Cela peut \u00e9galement :<\/p>\n\n\n\n
 - Maintenez votre site web \u00e0 jour, m\u00eame si vous n'y publiez pas d'articles. contenu original du blog<\/a> tr\u00e8s souvent<\/li>
 - Augmentez l'engagement sur votre site gr\u00e2ce aux liens cliquables ainsi qu'\u00e0 l'utilisation de la technologie de l'information. Comme<\/em> et En savoir plus<\/em> boutons<\/li><\/ul>\n\n\n\n
 Enfin, l'int\u00e9gration de vos flux de m\u00e9dias sociaux est un moyen intelligent de pr\u00e9senter des photos et des vid\u00e9os sur vos pages sans surcharger votre site, en particulier si l'outil que vous utilisez pour les agr\u00e9ger prend en charge la mise en cache.<\/p>\n\n\n\n
 <\/span>Comment agr\u00e9ger les flux de m\u00e9dias sociaux sur votre site web (4 meilleurs plugins)<\/span><\/h2>\n\n\n\n
 Maintenant que nous avons expliqu\u00e9 ce qu'implique l'agr\u00e9gation de m\u00e9dias sociaux et comment elle peut profiter \u00e0 votre site, examinons quatre plugins qui peuvent vous aider \u00e0 faire le travail.<\/p>\n\n\n\n
 <\/span>1. Ballon \u00e9cras\u00e9<\/span><\/h3>\n\n\n\n
 $\"Le$ <\/a><\/figure><\/div>\n\n\n\n
 Notre premi\u00e8re recommandation est la suivante Ballon Smash<\/a>Ce plugin est un outil r\u00e9actif qui vous permet d'afficher plusieurs flux de m\u00e9dias sociaux sur votre site. La particularit\u00e9 de ce plugin est qu'il vous permet d'inclure plusieurs flux de m\u00e9dias sociaux. Instagram<\/a> alors que la plupart des plugins comparables ne prennent en charge qu'un seul profil.<\/p>\n\n\n\n
 Smash Balloon vous permet d'int\u00e9grer facilement votre flux Instagram. Vous pouvez g\u00e9n\u00e9rer un ou plusieurs codes courts et les ins\u00e9rer n'importe o\u00f9 sur votre site. Smash Balloon vous permet \u00e9galement de regrouper tous vos flux en un seul, de personnaliser ses couleurs, d'ajouter un En savoir plus<\/em> et bien d'autres choses encore.<\/p>\n\n\n\n
 \n
 <\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\nEn outre, vous pouvez agr\u00e9ger du contenu provenant d'autres canaux de m\u00e9dias sociaux tels que Facebook, Twitter ou YouTube. De plus, le plugin ne surchargera pas votre site car Smash Balloon prend en charge la mise en cache de sauvegarde. <\/p>\n\n\n\nIl comprend \u00e9galement d'autres caract\u00e9ristiques, telles que<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Conception adapt\u00e9e aux mobiles<\/li><li>Biographie et en-t\u00eate personnalisables<\/li><li>Affichage chronologique ou al\u00e9atoire<\/li><li>Grilles r\u00e9glables<\/li><\/ul>\n\n\n\nPrix : <\/strong>Smash Balloon dispose d'un <a href=\"https:\/\/wordpress.org\/plugins\/instagram-feed\/\" target=\"_blank\" rel=\"noreferrer noopener\">version gratuite<\/a>. Cependant, le <a href=\"https:\/\/memberpress.com\/go\/smashballoon\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Version Pro<\/a> comprend \u00e9galement des options de personnalisation avanc\u00e9es telles que des mises en page multiples, la possibilit\u00e9 de mettre en \u00e9vidence vos articles en fonction des hashtags, des flux de produits \u00e0 acheter, et bien plus encore. Le prix commence \u00e0 $49 par an pour une utilisation sur un seul site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/span>2. Nourrissez-les d'un point de vue social<\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/feed-them-social.png\"><img decoding=\"async\" width=\"1024\" height=\"334\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/feed-them-social-1024x334.png\" alt=\"Le plugin Feed Them Social.\" class=\"wp-image-25293\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/feed-them-social-1024x334.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/feed-them-social-300x98.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/feed-them-social-768x250.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/feed-them-social.png 1532w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<a href=\"https:\/\/wordpress.org\/plugins\/feed-them-social\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Nourrissez-les d'un point de vue social<\/a> est une autre excellente option pour faciliter l'agr\u00e9gation des m\u00e9dias sociaux sur votre site. Comme Smash Balloon, il vous permet de g\u00e9n\u00e9rer un nombre illimit\u00e9 de shortcodes, que vous pouvez int\u00e9grer partout o\u00f9 vous souhaitez que vos flux sociaux apparaissent.<\/p>\n\n\n\nVous pouvez combiner tous vos flux en un seul si vous souhaitez gagner de la place, ou les afficher s\u00e9par\u00e9ment. Outre Instagram, vous pouvez \u00e9galement pr\u00e9senter des contenus de Facebook, Twitter et YouTube.<\/p>\n\n\n\nCe plugin vous offre \u00e9galement des options de personnalisation de base, telles que des couleurs de police r\u00e9glables. De plus, vous pouvez afficher des d\u00e9tails tels que les commentaires ou les descriptions des articles. <\/p>\n\n\n\nEn outre, il comprend des caract\u00e9ristiques telles que :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Conception adapt\u00e9e aux mobiles<\/li><li>En savoir plus<\/em>, Comme<\/em>et Suivre<\/em> boutons<\/li><li>Partage social<\/li><li>Possibilit\u00e9 d'int\u00e9grer des photos Facebook et des couvertures d'album<\/li><\/ul>\n\n\n\nPrix :<\/strong> Vous pouvez utiliser Feed Them Social pour <a href=\"https:\/\/wordpress.org\/plugins\/feed-them-social\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">gratuit<\/a>. Les <a href=\"https:\/\/feedthemsocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">version premium<\/a> vous permet \u00e9galement de cr\u00e9er des carrousels et d'ajouter diverses extensions telles que Combined Streams ou Facebook Reviews. Il co\u00fbte $50 pour une licence de site unique.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/span>3. Mettre en avant les flux des m\u00e9dias sociaux<\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/spotlight.png\"><img decoding=\"async\" width=\"1024\" height=\"330\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/spotlight-1024x330.png\" alt=\"Le plugin Spotlight Social Media Feeds.\" class=\"wp-image-25294\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/spotlight-1024x330.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/spotlight-300x97.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/spotlight-768x247.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/spotlight-1536x495.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/spotlight.png 1546w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\nProchaine \u00e9tape <a href=\"https:\/\/wordpress.org\/plugins\/spotlight-social-photo-feeds\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Spotlight Social Media Feeds<\/a>Ce plugin est une excellente alternative si vos activit\u00e9s promotionnelles se concentrent principalement sur Instagram. Ce plugin \u00e9l\u00e9gant vous permet de concevoir votre flux \u00e0 l'aide d'un personnalisateur visuel r\u00e9actif par pointer-cliquer.<\/p>\n\n\n\nComme Smash Balloon, cet outil vous permet de pr\u00e9senter plusieurs comptes Instagram, ce qui est utile si vous souhaitez diff\u00e9rencier votre contenu sur cette plateforme. Vous pouvez \u00e9galement g\u00e9n\u00e9rer un nombre quasi illimit\u00e9 de shortcodes \u00e0 int\u00e9grer n'importe o\u00f9 sur votre site ou utiliser un widget Instagram tr\u00e8s pratique \u00e0 la place.<\/p>\n\n\n\nEn outre, Spotlight propose de nombreuses options de personnalisation qui vous permettent de contr\u00f4ler totalement l'aspect et la convivialit\u00e9 de votre flux. Vous pouvez m\u00eame utiliser la fonction lightbox et afficher vos images en taille r\u00e9elle.<\/p>\n\n\n\nDe plus, Spotlight Social Media Feeds fournit :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Mise en cache dynamique<\/li><li>Biographie et image de profil personnalis\u00e9es<\/li><li>Suivre<\/em> et En savoir plus<\/em> boutons<\/li><li>Grille r\u00e9glable<\/li><li>Options d'affichage (al\u00e9atoire, chronologique ou populaire)<\/li><\/ul>\n\n\n\nPrix :<\/strong> Vous pouvez utiliser la version limit\u00e9e de Spotlight pour <a href=\"https:\/\/wordpress.org\/plugins\/spotlight-social-photo-feeds\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">gratuit<\/a> ou mettre \u00e0 niveau pour des options de personnalisation avanc\u00e9es \u00e0 partir de $49 par an pour un site web. <a href=\"https:\/\/spotlightwp.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Spotlight Pro<\/a> vous permet \u00e9galement de cr\u00e9er des fils d'actualit\u00e9 susceptibles d'\u00eatre achet\u00e9s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/span>4. Flux Twitter personnalis\u00e9s<\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/custom-twitter-feeds.png\"><img decoding=\"async\" width=\"1024\" height=\"329\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/custom-twitter-feeds-1024x329.png\" alt=\"Le plugin Custom Twitter Feeds.\" class=\"wp-image-25295\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/custom-twitter-feeds-1024x329.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/custom-twitter-feeds-300x96.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/custom-twitter-feeds-768x246.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/custom-twitter-feeds-1536x493.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/custom-twitter-feeds.png 1552w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\nNotre derni\u00e8re recommandation est une excellente solution pour les utilisateurs assidus de Twitter. <a href=\"https:\/\/wordpress.org\/plugins\/custom-twitter-feeds\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Flux Twitter personnalis\u00e9s<\/a> est un outil d\u00e9velopp\u00e9 par l'\u00e9quipe de Smash Balloon, alors soyez assur\u00e9 que votre flux sera r\u00e9actif et s'int\u00e9grera parfaitement \u00e0 votre th\u00e8me.<\/p>\n\n\n\nCe plugin peut vous aider \u00e0 augmenter votre <a href=\"https:\/\/memberpress.com\/fr\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">l'optimisation des moteurs de recherche (SEO)<\/a> car le contenu de votre flux sera explorable. Ainsi, vous pouvez utiliser la nature riche en mots-cl\u00e9s de Twitter \u00e0 votre avantage tout en augmentant l'engagement sur votre site. De plus, vous pouvez afficher les fils d'autres utilisateurs s'ils sont pertinents.<\/p>\n\n\n\nEn outre, vous pouvez personnaliser le flux pour qu'il corresponde parfaitement \u00e0 votre site web, choisir parmi plusieurs grilles de pr\u00e9sentation et m\u00eame afficher les photos dans une bo\u00eete lumineuse pop-up. <\/p>\n\n\n\nDe plus, vous b\u00e9n\u00e9ficierez de dizaines d'autres fonctionnalit\u00e9s, notamment :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Conception adapt\u00e9e aux mobiles<\/li><li>Mise en cache des messages<\/li><li>En savoir plus<\/em> bouton<\/li><li>Texte traduisible<\/li><li>Affichage de l'en-t\u00eate<\/li><\/ul>\n\n\n\nPrix : <\/strong>Le plugin Custom Twitter Feeds est disponible pour <a href=\"https:\/\/wordpress.org\/plugins\/custom-twitter-feeds\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">gratuit<\/a>. Vous pouvez \u00e9galement <a href=\"https:\/\/smashballoon.com\/custom-twitter-feeds\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">mise \u00e0 niveau pour b\u00e9n\u00e9ficier d'options avanc\u00e9es<\/a> tels que des carrousels et des diaporamas personnalisables, des cartes Twitter visuelles, etc. Le prix commence \u00e0 $49 par an pour une utilisation sur un seul site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/span>Conclusion<\/span><\/h2>\n\n\n\nL'int\u00e9gration de contenus de m\u00e9dias sociaux sur votre site peut \u00eatre un excellent moyen de redonner vie \u00e0 une page autrement statique. Plut\u00f4t que de surcharger votre site WordPress avec des images et des vid\u00e9os, il est plus facile de conserver vos flux sociaux en les agr\u00e9geant et en les int\u00e9grant.<\/p>\n\n\n\nDans cet article, nous vous avons montr\u00e9 comment agr\u00e9ger des flux de m\u00e9dias sociaux sur votre site web. Pour r\u00e9capituler, vous pouvez facilement mettre en avant plusieurs comptes Instagram avec <a href=\"https:\/\/memberpress.com\/go\/smashballoon\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Ballon Smash<\/a> et d'inclure d'autres plateformes si vous le souhaitez. Cependant, tous les autres plugins de notre liste peuvent vous aider \u00e0 incorporer des messages provenant de vos canaux de m\u00e9dias sociaux et \u00e0 afficher le contenu de diff\u00e9rentes mani\u00e8res.<\/p>\n\n\n\nAvez-vous des questions sur l'agr\u00e9gation des flux de m\u00e9dias sociaux sur votre site web ? N'h\u00e9sitez pas \u00e0 nous en faire part dans la section des commentaires ci-dessous !<\/p>\n\n\n\nSi vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Et n'oubliez pas de vous abonner dans la bo\u00eete ci-dessous.<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"Customer engagement is one of the main driving forces behind any successful marketing strategy. However, publishing highly compelling posts regularly is a lot of work. Learning how to aggregate social media feeds on a website could help you address this problem. Curating social media posts from multiple platforms is an excellent way to boost engagement […]<\/p>\n","protected":false},"author":76756,"featured_media":25449,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[134,362],"tags":[166],"class_list":["post-25290","post","type-post","status-publish","format-standard","has-post-thumbnail","category-how-to-2","category-social-media","tag-social-media-marketing","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Knowing how to aggregate social media feeds on a website can help you boost engagement. 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