{"id":25471,"date":"2021-01-21T07:45:36","date_gmt":"2021-01-21T14:45:36","guid":{"rendered":"https:\/\/memberpress.com\/?p=25471"},"modified":"2026-02-24T13:11:20","modified_gmt":"2026-02-24T18:11:20","slug":"introducing-memberpress-gifting","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/introducing-memberpress-gifting\/","title":{"rendered":"Fonctionnalit\u00e9 pr\u00e9f\u00e9r\u00e9e : MemberPress Gifting Add-on (+ Vid\u00e9o)"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"now-you-can-add-a-gift-option-to-any-or-all-of-your-memberships\"><span class=\"ez-toc-section\" id=\"Did_you_know_You_can_add_a_gift_option_to_any_or_all_of_your_memberships\"><\/span>Le saviez-vous ? Vous pouvez ajouter une option cadeau \u00e0 l'un ou \u00e0 l'ensemble de vos abonnements !<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Vous l'entendez probablement souvent pendant les f\u00eates : des clients vous demandent s'ils peuvent acheter un abonnement cadeau pour votre site ou votre cours en ligne. Gr\u00e2ce \u00e0 l'extension MemberPress Gifting Add-on, vous pouvez leur donner une r\u00e9ponse claire et nette. <em>oui<\/em>. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69db1f9a0d5f6\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69db1f9a0d5f6\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/introducing-memberpress-gifting\/#Did_you_know_You_can_add_a_gift_option_to_any_or_all_of_your_memberships\" >Le saviez-vous ? Vous pouvez ajouter une option cadeau \u00e0 l'un ou \u00e0 l'ensemble de vos abonnements !<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/introducing-memberpress-gifting\/#How_Does_the_MemberPress_Gifting_Add-on_Benefit_Your_Membership_Business\" >Comment le module compl\u00e9mentaire MemberPress Gifting peut-il \u00eatre utile \u00e0 votre activit\u00e9 d'adh\u00e9sion ?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/introducing-memberpress-gifting\/#Other_Features_Youll_Love\" >Autres caract\u00e9ristiques que vous aimerez<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/introducing-memberpress-gifting\/#Automatic_Gift_Notification_Emails\" >Emails de notification automatique des dons\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/introducing-memberpress-gifting\/#Gift_Membership_Expiration_Reminders\" >Rappels d'expiration des adh\u00e9sions-cadeaux\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/introducing-memberpress-gifting\/#Gift-Giver_Accounts\" >Comptes des donneurs de cadeaux<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/introducing-memberpress-gifting\/#How_to_Get_Started_with_MemberPress_Gifting\" >Comment d\u00e9marrer avec MemberPress Gifting<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/introducing-memberpress-gifting\/#Monetize_With_MemberPress\" >Mon\u00e9tiser avec MemberPress<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Le module compl\u00e9mentaire pour les cadeaux est disponible pour les utilisateurs de MemberPress Pro.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-does-the-memberpress-gifting-add-on-benefit-your-membership-business\"><span class=\"ez-toc-section\" id=\"How_Does_the_MemberPress_Gifting_Add-on_Benefit_Your_Membership_Business\"><\/span>Comment le module compl\u00e9mentaire MemberPress Gifting peut-il \u00eatre utile \u00e0 votre activit\u00e9 d'adh\u00e9sion ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-options-gifting.png\"><img decoding=\"async\" width=\"1024\" height=\"763\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-options-gifting-1024x763.png\" alt=\"MemberPress Dispositif de don\" class=\"wp-image-26986\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-options-gifting-1024x763.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-options-gifting-300x223.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-options-gifting-768x572.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-options-gifting.png 1168w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Il suffit de cliquer sur l'ic\u00f4ne <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> pour ajouter une option de cadeau \u00e0 vos adh\u00e9sions<\/figcaption><\/figure>\n\n\n\n<p>En bref, le module compl\u00e9mentaire Gifting vous aide \u00e0 <strong>vendre plus d'adh\u00e9sions<\/strong>. Pour ce faire, il<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Un tout nouvel angle de marketing<\/strong> pendant les f\u00eates (et, en fait, \u00e0 tout moment). Vous pouvez d\u00e9sormais organiser des campagnes autour du th\u00e8me \"offrir le cadeau de l'adh\u00e9sion\".<\/li>\n\n\n\n<li><strong>Vous donner<\/strong> <strong>l'acc\u00e8s \u00e0 un public enti\u00e8rement nouveau<\/strong> - des personnes qui connaissent des personnes qui pourraient b\u00e9n\u00e9ficier de votre adh\u00e9sion ou de votre cours.<\/li>\n\n\n\n<li><strong>La double fonction en mati\u00e8re de<\/strong> <strong>construire votre liste d'adresses \u00e9lectroniques<\/strong>. Lorsque quelqu'un ach\u00e8te un cadeau, vous obtenez les adresses \u00e9lectroniques de la personne qui offre et de celle qui re\u00e7oit. Les possibilit\u00e9s de remarketing sont presque infinies.\u00a0<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"X5ykwJWwZ0FmL17d2joJEsiQRQifrqplNnbn1VTZzbUh5u4h9KOdP3AHECaFltgsVSDXDNeg6M4uGWR8cIKOYopq829Ty6UAY\"><div class=\"responsive-video\"><iframe title=\"Comment vendre des abonnements et des produits en ligne comme cadeaux (MemberPress Gifting Add-on)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/gmaR-nDuP9s?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">REGARDER &gt;&gt;&gt; COMMENT VENDRE DES ABONNEMENTS ET DES PRODUITS EN LIGNE AVEC LE MODULE COMPL\u00c9MENTAIRE MEMBERPRESS GIFTING<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"other-features-you-ll-love\"><span class=\"ez-toc-section\" id=\"Other_Features_Youll_Love\"><\/span>Autres caract\u00e9ristiques que vous aimerez<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"automatic-gift-notification-emails\">Emails de notification automatique des dons\u00a0<\/h3>\n\n\n\n<p>Lorsqu'un client ach\u00e8te un abonnement en cadeau, MemberPress g\u00e9n\u00e8re automatiquement un e-mail de notification attrayant comprenant un message personnalis\u00e9 de la part de la personne qui offre le cadeau.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"gift-membership-expiration-reminders\">Rappels d'expiration des adh\u00e9sions-cadeaux\u00a0<\/h3>\n\n\n\n<p>Bien entendu, vous souhaitez conserver votre nouveau membre longtemps apr\u00e8s l'expiration de son abonnement cadeau. Les rappels d'expiration des abonnements cadeaux vous aident \u00e0 atteindre cet objectif en fournissant un rappel personnalisable avertissant l'utilisateur qu'il devra bient\u00f4t renouveler son abonnement pour conserver son acc\u00e8s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"gift-giver-accounts\"><span class=\"ez-toc-section\" id=\"Gift-Giver_Accounts\"><\/span>Comptes des donneurs de cadeaux<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Lorsqu'une personne ach\u00e8te un abonnement cadeau, elle cr\u00e9e automatiquement un compte MemberPress (si elle n'en a pas d\u00e9j\u00e0 un). \u00c0 partir de ce compte, l'utilisateur peut copier le lien du cadeau, renvoyer l'e-mail du cadeau et m\u00eame savoir si le cadeau a \u00e9t\u00e9 \u00e9chang\u00e9.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-get-started-with-memberpress-gifting\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started_with_MemberPress_Gifting\"><\/span>Comment d\u00e9marrer avec MemberPress Gifting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Clients actuels de MemberPress Pro :<\/strong> Vous pouvez commencer \u00e0 offrir des cadeaux d\u00e8s maintenant. Il vous suffit de consulter notre <a href=\"https:\/\/memberpress.com\/fr\/docs\/memberpress-gifting-add-on\/\">Page de documentation du module compl\u00e9mentaire Gifting ici<\/a> pour obtenir des instructions d'installation et d'utilisation faciles.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caract\u00e8re cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3><span class=\"ez-toc-section\" id=\"Monetize_With_MemberPress\"><\/span>Mon\u00e9tiser avec MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t<div><p>Inscrivez-vous d\u00e8s aujourd'hui et commencez \u00e0 \u00eatre pay\u00e9 pour votre contenu !<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p><strong>Clients Basic &amp; Plus MemberPress :<\/strong> C'est le moment id\u00e9al pour <a href=\"https:\/\/memberpress.com\/sign-in\/?redirect_to=\/plans\/pricing\/\">mettre \u00e0 niveau et commencer \u00e0 vendre plus d'adh\u00e9sions<\/a> avec le module compl\u00e9mentaire Gifting. <strong>Nos prix de mise \u00e0 niveau sont calcul\u00e9s au prorata de ce que vous avez d\u00e9j\u00e0 pay\u00e9 et de la dur\u00e9e de votre abonnement.<\/strong>. Vous n'avez donc rien \u00e0 perdre. Il vous suffit de vous rendre sur la page de votre compte et de cliquer sur l'onglet \"Abonnements\".<\/p>\n\n\n\n<p><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de vous abonner \u00e0 notre lettre d'information dans la bo\u00eete situ\u00e9e \u00e0 votre droite !<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Did you know? You can add a gift option to any or all of your memberships! You probably hear it a lot over the holidays \u2013 customers asking whether they can purchase a gift membership for your site or online course. Thanks to the MemberPress Gifting Add-on, you can give them a resounding yes. The [\u2026]<\/p>\n","protected":false},"author":42532,"featured_media":25472,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[6,446,5],"tags":[1556,824],"class_list":{"0":"post-25471","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-add-ons","8":"category-announcements","9":"category-releases","10":"tag-converter","11":"tag-gifting","12":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"With the MemberPress Gifting Add-on, you can add a gift option to any or all of your memberships! 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