Les cr\u00e9ateurs exploitent une mine d'or en utilisant intelligemment les technologies de l'information et de la communication. contenu paywalling<\/strong> sur WordPress. <\/p>

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CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\nToggle<\/span>
Mais d'abord, qu'est-ce qu'un paywall ?<\/a><\/li>
Principaux types de contenus prot\u00e9g\u00e9s<\/a>
Acc\u00e8s \u00e0 la carte (Pay Per View)<\/a><\/li>
Acc\u00e8s par abonnement Un buffet \u00e0 volont\u00e9<\/a><\/li><\/ul><\/li>
Paywalls et moteurs de recherche : une question d'\u00e9quilibre<\/a><\/li>
\u00c0 propos de l'\u00e9chantillonnage flexible<\/a>
Lead-in Juste un avant-go\u00fbt<\/a><\/li>
Bouch\u00e9es mesur\u00e9es et compt\u00e9es<\/a><\/li>
Des murs payants durs Pas de passe-droit<\/a><\/li><\/ul><\/li>
Le meilleur plugin Paywall pour WordPress<\/a><\/li>
Comment surmonter la r\u00e9sistance des utilisateurs aux murs payants ?<\/a>
Une solution S-O-L-I-D<\/a><\/li>
Pourquoi les murs payants ne servent pas uniquement \u00e0 gagner de l'argent<\/a><\/li><\/ul><\/li>
Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n
La mise en place d'un paywall est de loin l'une des m\u00e9thodes les plus simples et les plus directes pour gagner de l'argent avec votre site WordPress. et ce, sans l'encombrer de publicit\u00e9s<\/em>. <\/p>\r\n\r\n\r\n\r\n
Cela revient \u00e0 cr\u00e9er une section VIP sur votre site web ; c'est simple mais tr\u00e8s efficace.<\/p>\r\n\r\n\r\n\r\n
$\"Corde$ <\/figure>\r\n\r\n\r\n\r\n
Si vous avez trouv\u00e9 le chemin de cet article, vous \u00eates d\u00e9j\u00e0 assis sur une mine d'or potentielle avec votre travail extraordinaire. <\/p>\r\n\r\n\r\n\r\n
Maintenant, parlons de comment exploiter v\u00e9ritablement la valeur de votre contenu<\/a> - avec paywalling !<\/p>\r\n\r\n\r\n\r\n
Dans ce billet, nous allons nous pencher sur ce qu'est le paywalling de contenu, en explorant ses diff\u00e9rentes formes, en partageant les meilleures pratiques de l'industrie, et en examinant pourquoi MemberPress<\/a> est le meilleur plugin paywall<\/strong> pour WordPress.<\/p>\r\n\r\n\r\n\r\n
Nous allons tout de suite commencer \u00e0 d\u00e9bloquer le potentiel de gain de votre site !<\/p>\r\n\r\n\r\n\r\n
<\/span>Mais d'abord, qu'est-ce qu'un paywall ?<\/span><\/h2>\r\n\r\n\r\n\r\n $\"Portail$ <\/figure>\r\n\r\n\r\n\r\n
Vous avez d\u00e9j\u00e0 rencontr\u00e9 un r\u00e9serv\u00e9 aux membres<\/a> tout en parcourant vos magazines ou journaux en ligne pr\u00e9f\u00e9r\u00e9s ? <\/p>\r\n\r\n\r\n\r\n
C'est une paywall<\/a> en action - un gardien virtuel qui demande un abonnement ou un paiement pour vous permettre d'acc\u00e9der \u00e0 certains articles.<\/p>\r\n\r\n\r\n\r\n
De grands noms comme Le Wall Street Journal<\/em>, Le New York Times<\/em>et m\u00eame des plateformes comme Moyen<\/em> sont des mod\u00e8les \u00e0 succ\u00e8s. <\/p>\r\n\r\n\r\n\r\n
Prendre Le Wall Street Journal<\/em>Par exemple, vous lisez un article et soudain, vous arrivez \u00e0 un point o\u00f9 vous devez payer pour continuer. Vous lisez un article et soudain, vous arrivez \u00e0 un point o\u00f9 vous devez payer pour continuer. <\/p>\r\n\r\n\r\n\r\n
C'est la magie du paywall qui fait son \u0153uvre : il maintient l'acc\u00e8s \u00e0 l'information. contenu exclusif<\/strong> jusqu'\u00e0 ce que vous vous inscriviez.<\/p>\r\n\r\n\r\n\r\n
Voici un exemple de Le Wall Street Journal<\/em>:<\/p>\r\n\r\n\r\n\r\n
$\"exemple$ <\/a><\/figure>\r\n\r\n\r\n\r\n
Ce point du contenu o\u00f9 le lecteur doit effectuer un achat pour poursuivre sa lecture est appel\u00e9 un paywall<\/strong>. Il verrouille le contenu jusqu'\u00e0 ce que l'utilisateur s'inscrive.<\/p>\r\n\r\n\r\n\r\n
Aujourd'hui, les paywalls ne sont pas tous identiques. Les entreprises font preuve de cr\u00e9ativit\u00e9.<\/p>\r\n\r\n\r\n\r\n
Certains sites web vous demandent imm\u00e9diatement votre portefeuille, tandis que d'autres jouent la carte du long terme en vous offrant un aper\u00e7u avant de vous demander de payer.<\/p>\r\n\r\n\r\n\r\n
C'est un choix judicieux si votre objectif est d'\u00eatre r\u00e9compens\u00e9 pour votre contenu de qualit\u00e9. Apr\u00e8s tout, qui ne voudrait pas transformer leur site web en une machine \u00e0 gagner de l'argent<\/a><\/strong>?<\/p>\r\n\r\n\r\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATCH >> COMMENT OFFRIR DES PAGES GRATUITES AVEC LE PAYWALL DE MEMBERPRESS<\/figcaption><\/figure>\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"main-types-of-protected-content\"><span class=\"ez-toc-section\" id=\"Main_types_of_protected_content\"><\/span>Principaux types de contenus prot\u00e9g\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">En surfant sur le web, vous risquez de vous heurter \u00e0 deux types d'obstacles en mati\u00e8re de contenu : <\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Pay-per-view<\/strong> les murs payants ; et<\/li>\r\n\r\n\r\n\r\n<li><strong>Sur abonnement <\/strong>l'acc\u00e8s. <\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Chacune d'entre elles offre un moyen diff\u00e9rent de garder le contenu pr\u00e9cieux que vous cherchez \u00e0 prot\u00e9ger.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"pay-per-view\"><span class=\"ez-toc-section\" id=\"Pay_Per_View_A_La_Carte_Access\"><\/span>T\u00e9l\u00e9vision \u00e0 la carte : Acc\u00e8s \u00e0 la carte<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1024x576.jpg\" alt=\"un homme regardant un contenu payant sur sa tablette\" class=\"wp-image-59359\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Consid\u00e9rez le mur payant comme un kiosque \u00e0 journaux num\u00e9rique. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ici, vous faites payer les lecteurs <strong>une redevance pour chaque article ou billet de blog<\/strong> qu'ils veulent lire sur votre site. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">C'est comme choisir ses bonbons pr\u00e9f\u00e9r\u00e9s dans un magasin - vous ne payez que ce que vous voulez. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ce mod\u00e8le est parfait si vous \u00eates <strong>pas tr\u00e8s enthousiaste \u00e0 l'id\u00e9e de l'abonnement mensuel<\/strong> et pr\u00e9f\u00e9rez donner \u00e0 vos visiteurs <strong>la libert\u00e9 d'acheter des contenus sp\u00e9cifiques<\/strong> qui attire leur attention.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"subscription-based-access\"><span class=\"ez-toc-section\" id=\"Subscription-Based_Access_An_All-You-Can-Eat_Buffet\"><\/span>L'acc\u00e8s par abonnement : Un buffet \u00e0 volont\u00e9 <span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-1024x576.jpg\" alt=\"un buffet de pain\" class=\"wp-image-59360\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">En ce qui concerne les grands magazines, les paywalls bas\u00e9s sur l'abonnement sont la solution id\u00e9ale. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">C'est comme un laissez-passer : les utilisateurs peuvent acc\u00e9der \u00e0 tous les contenus qu'ils souhaitent, \u00e0 condition d'\u00eatre \u00e0 jour dans leur abonnement mensuel. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">L'acc\u00e8s par abonnement est en fait une version en ligne du site web de l'Union europ\u00e9enne. <strong>les abonnements aux publications \u00e0 l'ancienne <\/strong>avec laquelle la plupart d'entre nous ont grandi. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Souvent, les <a href=\"http:\/\/andriy.space\/membership-website-ideas\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">mod\u00e8le d'abonnement<\/a> Le coup d'envoi est donn\u00e9 par un <a href=\"https:\/\/memberpress.com\/fr\/blog\/free-trials-course-access-duration\/\" target=\"_blank\" rel=\"noopener\" title=\"Comment stimuler votre strat\u00e9gie de cours avec des essais gratuits et des dur\u00e9es d'acc\u00e8s\">essai gratuit<\/a>. <\/p>\r\n\r\n\r\n\n<div id=\"ad-56346\" class=\"ad-720x300 adsanity-720x300 aligncenter adsanity-aligncenter\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/fr\/ads\/post-killer-membership-site-ideas\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-Blog-Box-Killer-MS-Site-Ideas.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"Id\u00e9es de sites d'adh\u00e9sion de qualit\u00e9 Bo\u00eete \u00e0 blog\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-Blog-Box-Killer-MS-Site-Ideas.jpg 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-Blog-Box-Killer-MS-Site-Ideas-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-Blog-Box-Killer-MS-Site-Ideas-408x170.jpg 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-Blog-Box-Killer-MS-Site-Ideas-700x292.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-Blog-Box-Killer-MS-Site-Ideas-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Il s'agit d'un test de conduite pour vos clients potentiels. Vous permettez aux utilisateurs de consulter un ensemble d'articles ou m\u00eame l'ensemble du site pendant quelques jours. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00c0 l'expiration de la p\u00e9riode d'essai, la d\u00e9cision est prise : s'abonner ou ne pas s'abonner.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"paywall-protected-content-and-search-engines\"><span class=\"ez-toc-section\" id=\"Paywalls_and_Search_Engines_A_Balancing_Act\"><\/span>Murs de paiement et moteurs de recherche : Une question d'\u00e9quilibre<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"4cAdxsu7neRSy67MqM9kDTCdH9OnqIRVHmzfgNi2KcoEpbftvYglIvwXZ1FOspGWEDhm2\"><div class=\"responsive-video\"><iframe title=\"Comment autoriser ou bloquer l'indexation de votre contenu prot\u00e9g\u00e9 pour le r\u00e9f\u00e9rencement (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GOburKCDPHc?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATCH >> Comment autoriser ou bloquer l'indexation de votre contenu prot\u00e9g\u00e9 dans memberpress<\/figcaption><\/figure>\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Voici le probl\u00e8me avec <strong>cacher votre contenu<\/strong> derri\u00e8re des murs payants : <strong>les moteurs de recherche ne les favorisent pas toujours<\/strong>. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">En g\u00e9n\u00e9ral, les contenus payants <strong>n'appara\u00eet pas pour n'importe qui<\/strong> la navigation sur le site. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Vous devez donc veiller \u00e0 ce que les moteurs de recherche ne se contentent pas de les ignorer.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00c0 l'origine, Google avait le <strong><a href=\"https:\/\/developers.google.com\/search\/blog\/2008\/10\/first-click-free-for-web-search\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Politique du premier clic gratuit (FCF)<\/a><\/strong> pour s'attaquer \u00e0 ce probl\u00e8me. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">L'id\u00e9e \u00e9tait de rendre certains contenus gratuits pour tous, tout en r\u00e9servant le reste aux abonn\u00e9s. Toutefois, il s'est av\u00e9r\u00e9 que cette id\u00e9e n'a pas eu la faveur des \u00e9diteurs. <\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-1024x576.jpg\" alt=\"Boules parfaitement \u00e9quilibr\u00e9es sur une balance de fortune en bois pour repr\u00e9senter l'\u00e9quilibre.\" class=\"wp-image-59363\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">En 2017, Google a adopt\u00e9 une nouvelle approche appel\u00e9e <strong><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/appearance\/flexible-sampling\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">un \u00e9chantillonnage flexible<\/a>.<\/strong> <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Les \u00e9diteurs peuvent ainsi d\u00e9cider de la quantit\u00e9 de contenu qu'ils souhaitent partager avec les non-abonn\u00e9s - un changement tr\u00e8s attendu par la plupart d'entre eux.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">L'\u00e9chantillonnage flexible fait exactement ce qu'il semble \u00eatre : il donne aux \u00e9diteurs les cl\u00e9s pour <strong>d\u00e9cider de la quantit\u00e9 de contenu<\/strong> qu'ils veulent faire conna\u00eetre aux non-abonn\u00e9s. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Il s'agit de trouver ce <strong>le juste milieu entre l'exclusivit\u00e9 et l'accessibilit\u00e9<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>ASTUCE >> Pour des conseils approfondis sur le r\u00e9f\u00e9rencement et les paywalls, consultez ce billet d'invit\u00e9 de Nick Brown, expert en r\u00e9f\u00e9rencement.<\/em><\/a><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"about-flexible-sampling\"><span class=\"ez-toc-section\" id=\"About_Flexible_Sampling\"><\/span>\u00c0 propos de l'\u00e9chantillonnage flexible<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Il existe trois principaux types d'\u00e9chantillonnage flexible : <strong>lead-in, metered, et hard paywalls.<\/strong><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"lead-in\"><span class=\"ez-toc-section\" id=\"Lead-in_Just_a_Taste\"><\/span><strong>Introduction<\/strong>:<strong> Juste un avant-go\u00fbt<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-1024x576.jpg\" alt=\"Un leurre de p\u00eache\" class=\"wp-image-59364\" style=\"width:680px;height:auto\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Les <strong>mod\u00e8le d'introduction<\/strong> c'est un peu comme si vous offriez \u00e0 vos lecteurs un ap\u00e9ritif gratuit. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ils peuvent lire une partie d'un article, mais le plat principal reste cach\u00e9 jusqu'\u00e0 ce qu'ils paient ou fassent quelque chose comme partager leur adresse \u00e9lectronique. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">De grands acteurs comme <em>Le Times <\/em>et<em> The Economist<\/em> utiliser cette approche. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Il s'agit d'un <a href=\"https:\/\/prettylinks.com\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/\" target=\"_blank\" rel=\"noopener\" title=\"\">une solide strat\u00e9gie de gain d'argent<\/a>surtout si :<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Vous savez transformer des lecteurs occasionnels en abonn\u00e9s fid\u00e8les, OU<br><\/li>\r\n\r\n\r\n\r\n<li>Vous d\u00e9terminez comment transformer ces visiteurs en acheteurs par la suite, \u00e0 l'aide de techniques intelligentes de marketing par courrier \u00e9lectronique.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"metered\"><span class=\"ez-toc-section\" id=\"Metered_Counted_Bites\"><\/span><strong>Compteur<\/strong>: <strong>Bouch\u00e9es compt\u00e9es<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-1024x576.jpg\" alt=\"Un symbole de cinq coups \u00e0 la craie\" class=\"wp-image-59365\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ensuite, il y a le <strong>acc\u00e8s par compteur<\/strong> un autre mod\u00e8le d'\u00e9chantillonnage flexible tr\u00e8s r\u00e9pandu. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">C'est comme avoir une carte perfor\u00e9e pour les articles. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Les lecteurs peuvent profiter d'un contenu complet, mais seulement jusqu'\u00e0 une certaine limite <strong>dans un d\u00e9lai donn\u00e9<\/strong>. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">La limite est atteinte et il est temps de... <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-your-business-can-transition-to-the-membership-model\/\" target=\"_blank\" rel=\"noopener\" title=\"Comment adopter un mod\u00e8le commercial d'adh\u00e9sion \/ d'abonnement (et commencer \u00e0 gagner des revenus r\u00e9currents)\">souscrire<\/a> pour en savoir plus. C'est ce qui se passe dans les coulisses d'\u00e9tablissements tels que <em>New York Magazine<\/em> et <em>Le New York Times<\/em>.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"hard-paywalls\"><span class=\"ez-toc-section\" id=\"Hard_Paywalls_No_Free_Pass\"><\/span><strong>Des murs payants difficiles \u00e0 franchir<\/strong>: <strong>Pas de laissez-passer<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Certains sites optent pour la <strong>mur de paiement rigide<\/strong>o\u00f9 il n'y a pas de contenu gratuit. C'est du tout ou rien : seuls les membres payants peuvent y jeter un coup d'\u0153il. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Les <strong>inconv\u00e9nient majeur<\/strong>? Les moteurs de recherche ne <strong>index <\/strong>le contenu d'un site \u00e0 acc\u00e8s payant. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ces sites ont tendance \u00e0 \u00eatre <strong>invisible pour les moteurs de recherche<\/strong>ce qui n'est pas tr\u00e8s bon pour attirer de nouveaux visiteurs sur votre site.<\/p>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1024x576.png\" alt=\"\" class=\"wp-image-59392\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1024x576.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-300x169.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-768x432.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-50x28.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-302x170.png 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-840x472.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1216x684.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-700x394.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-156x88.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1080x607.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue.png 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Quel que soit le style de paywall vers lequel vous penchez<strong> <\/strong>pour <a href=\"https:\/\/memberpress.com\/fr\/blog\/introducing-readylaunch\/\" target=\"_blank\" rel=\"noopener\" title=\"Comment surmonter les obstacles \u00e0 la conception et lancer votre site?\">votre site WordPress<\/a>Il est essentiel de se rappeler que l'efficacit\u00e9 d'une strat\u00e9gie de paywall d\u00e9pend en grande partie de l'efficacit\u00e9 de la strat\u00e9gie de paywall. <strong>s'appuie sur les bons outils.<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Que vous le verrouilliez avec un paywall rigide ou que vous optiez pour une approche plus flexible, l'\u00e9pine dorsale de votre strat\u00e9gie est un plugin de paywall puissant.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Et c'est exactement ce que MemberPress apporte \u00e0 la table. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Il s'agit d'une solution facile \u00e0 utiliser qui s'int\u00e8gre parfaitement \u00e0 votre site WordPress, garantissant ainsi la rapidit\u00e9 et la facilit\u00e9 de la mise en place d'un paywall, quel que soit votre choix.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"how-to-set-up-a-paywall-on-your-wordpress-site\"><span class=\"ez-toc-section\" id=\"The_Best_Paywall_Plugin_for_WordPress\"><\/span>Le meilleur plugin Paywall pour WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"jZMns2He8glGAW35Gf7E5aqE2uIUIlP0vwQ8rXdWqY9FtDtSvXpzmJROF690iBVkb1dajQLUNbcomAkSufMN7hVPr\"><div class=\"responsive-video\"><iframe title=\"MemberPress en 5 minutes : Comment cr\u00e9er un site d'adh\u00e9sion !\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/HrMok_SbJjE?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> est le <strong>le plus utilis\u00e9<\/strong> Plugin WordPress de mon\u00e9tisation et d'adh\u00e9sion sur le march\u00e9. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Il est livr\u00e9 avec tout ce dont vous avez besoin pour d\u00e9marrer et g\u00e9rer votre entreprise sur WordPress. <\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">Pourquoi tout le monde l'aime :<\/h4>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Convivialit\u00e9 :<\/strong> C'est un jeu d'enfant. Il n'est pas n\u00e9cessaire d'\u00eatre un as de la technologie pour s'en servir.<br><\/li>\r\n\r\n\r\n\r\n<li><strong>Avec de nombreuses caract\u00e9ristiques :<\/strong> MemberPress se distingue par <strong>un plugin WordPress de coaching tout-en-un<\/strong>. <br><br>Il r\u00e9pond aux divers besoins de ses utilisateurs, qu'il s'agisse d'un service transparent ou d'un service \u00e0 valeur ajout\u00e9e. <em>mon\u00e9tisation<\/em> options, robustes <em>gestion des adh\u00e9sions<\/em>, complet <em>LMS ou cr\u00e9ation de cours<\/em> et d'un syst\u00e8me int\u00e9gr\u00e9 de gestion de l'information. <em>plateforme de coaching<\/em>. <br><br>C'est la solution ultime pour les entrepreneurs et les \u00e9ducateurs num\u00e9riques.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">L'une de ces fonctionnalit\u00e9s est le paywalling.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">MemberPress rend le processus de <a href=\"https:\/\/memberpress.com\/fr\/blog\/paywall-your-blog\/#How_to_Paywall_Your_Blog_With_MemberPress_In_3_Steps:~:text=what%20you%E2%80%99re%20offering.-,How%20to%20Paywall%20Your%20Blog%20With%20MemberPress%20(In%203%20Steps),-Trying%20to%20set\" target=\"_blank\" rel=\"noopener\" title=\"\">mettre en place un paywall sur votre site WordPress <\/a>La simplicit\u00e9 et l'efficacit\u00e9 ne sont pas en reste.<\/p>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Overcome_User_Resistance_to_Paywalls\"><\/span>Comment surmonter la r\u00e9sistance des utilisateurs aux murs payants ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Les paywalls sont efficaces, cela ne fait aucun doute. Mais ils <strong>peut susciter des sentiments n\u00e9gatifs<\/strong> chez les personnes habitu\u00e9es aux contenus gratuits.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-1024x576.jpg\" alt=\"Femme dont la t\u00eate est recouverte d'un sac en papier sur lequel est dessin\u00e9 un visage triste\" class=\"wp-image-59367\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Il est essentiel de comprendre ces sentiments et d'y r\u00e9pondre si l'on veut maintenir un \u00e9quilibre sain entre des clients satisfaits et un bilan satisfaisant.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Voyons comment relever efficacement ce d\u00e9fi et transformer une frustration potentielle en un engagement positif.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_S-O-L-I-D_Solution\"><\/span>Une solution S-O-L-I-D<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">C'est l\u00e0 que le <strong>Cadre SOLID<\/strong> arrive. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Il s'agit d'une petite strat\u00e9gie astucieuse pour r\u00e9chauffer les lecteurs frileux et les convertir en abonn\u00e9s. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">D\u00e9cortiquons les cinq \u00e9l\u00e9ments cruciaux d'un paywall SOLIDE de premier ordre :<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">S - Saillant : Attirer l'attention<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-1024x576.jpg\" alt=\"un m\u00e9gaphone sur fond rouge\" class=\"wp-image-59368\" style=\"width:680px;height:auto\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">O\u00f9 les paywalls brillent-ils le plus ? L\u00e0 o\u00f9 les lecteurs sont le plus engag\u00e9s, c'est-\u00e0-dire sur la page d'accueil du site. <strong>articles et pages d'actualit\u00e9<\/strong>. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">La cl\u00e9 ? <a href=\"https:\/\/memberpress.com\/go\/strive\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Votre contenu<\/a> doit \u00eatre irr\u00e9sistiblement bon. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Elle doit \u00eatre si attrayante, si pr\u00e9cieuse que les lecteurs sont tout \u00e0 fait dispos\u00e9s \u00e0 franchir le mur payant pour l'obtenir. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">N'oubliez pas qu'un dispositif de paiement sophistiqu\u00e9 ne peut pas compenser un contenu qui n'est pas captivant. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Vos articles doivent \u00eatre l'attraction principale, suffisamment convaincants pour que les lecteurs en redemandent.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">O - Offre : Accro\u00eetre l'attrait de l'offre<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-1024x576.jpg\" alt=\"trois sucettes dans une pile de bonbons g\u00e9lifi\u00e9s\" class=\"wp-image-59369\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Les offres peuvent aller de remises all\u00e9chantes (pensez \u00e0 <em>\"4 semaines pour $1\" <\/em>) \u00e0 des incitations uniques telles qu'un sac fourre-tout gratuit ou des participations \u00e0 une tombola. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Ils ajoutent une touche suppl\u00e9mentaire, rendant la souscription plus attrayante que le simple fait de s'\u00e9loigner. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Il s'agit de donner aux lecteurs une raison incontournable de s'inscrire.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">L - Faible friction : Pour que tout se passe sans effort<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-1024x576.jpg\" alt=\"une femme m\u00e9ditant dans un champ\" class=\"wp-image-59370\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">La simplicit\u00e9 est la cl\u00e9 de la conception d'un site web, en particulier dans le cas de <a href=\"https:\/\/memberpress.com\/go\/fofo\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">formulaires web<\/a>. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Moins il y a d'obstacles, mieux c'est. Mais il ne s'agit pas seulement de r\u00e9duire le nombre d'\u00e9tapes, il s'agit aussi de rendre l'ensemble de l'exp\u00e9rience facile et rapide. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Utilisez des phrases encourageantes telles que <em>\"s'inscrire en quelques minutes\"<\/em> ou <em>\"annuler \u00e0 tout moment\"<\/em> pour faciliter le processus. L'objectif est de rendre l'inscription aussi simple que possible.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">I - Valeur imm\u00e9diate : Montrez-leur ce qu'ils obtiennent<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-1024x576.jpg\" alt=\"un jeune couple joyeux tenant sa carte de cr\u00e9dit tout en acc\u00e9dant \u00e0 quelque chose sur son ordinateur portable\" class=\"wp-image-59372\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Il est essentiel de mettre en \u00e9vidence ce que les abonn\u00e9s gagnent instantan\u00e9ment. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Bien s\u00fbr, les offres sp\u00e9ciales et un processus d'inscription fluide sont excellents, mais les gens sont l\u00e0 pour obtenir quelque chose de pr\u00e9cieux - des connaissances, des divertissements, des informations. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Votre paywall doit indiquer clairement ce \u00e0 quoi les internautes auront acc\u00e8s d\u00e8s qu'ils s'abonneront.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">D - Point de vue distinctif : Se d\u00e9marquer<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-1024x576.jpg\" alt=\"une chaise bleue qui se d\u00e9marque de toutes les chaises jaunes\" class=\"wp-image-59371\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Dans une mer de contenus similaires, votre <strong>angle unique<\/strong> est ce qui fait que votre paywall en vaut la peine. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Assurez \u00e0 vos lecteurs qu'ils re\u00e7oivent quelque chose de sp\u00e9cial, pas seulement les titres, mais un contenu approfondi et unique. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Phrases comme <em>\"Un journalisme farouchement ind\u00e9pendant<\/em> ou <em>\"une perspective prim\u00e9e\"<\/em> peut souligner votre position unique.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Paywalls_Arent_Just_About_Making_Money\"><\/span>Pourquoi les murs payants ne servent pas uniquement \u00e0 gagner de l'argent<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Certains affirment que les paywalls vont \u00e0 l'encontre de l'esprit de libert\u00e9 de l'internet. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Mais voil\u00e0 : <strong>un contenu de qualit\u00e9 exige des efforts et des comp\u00e9tences<\/strong>. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Que vous soyez un grand m\u00e9dia ou un blogueur solitaire, votre travail m\u00e9rite d'\u00eatre valoris\u00e9. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Les murs payants ne servent pas seulement \u00e0 gagner de l'argent, mais aussi \u00e0 respecter l'art.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">Des revenus constants : Dites adieu \u00e0 la d\u00e9pendance publicitaire<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-1024x576.jpg\" alt=\"mains manipulant une marionnette en bois\" class=\"wp-image-59373\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Une base d'abonn\u00e9s solide est synonyme de revenus stables, et pas seulement de recettes publicitaires. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Cette fiabilit\u00e9 est \u00e9galement attrayante pour les annonceurs et les collaborateurs. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Par exemple, <em>Le New York Times<\/em> <a href=\"https:\/\/www.nytimes.com\/2023\/02\/08\/business\/media\/new-york-times-earnings.html\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">a connu une forte augmentation des revenus tir\u00e9s des abonnements en ligne<\/a>d\u00e9passant leurs revenus publicitaires.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">Une marque plus forte : La qualit\u00e9 fait parler d'elle<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-1024x576.jpg\" alt='une main tenant le mot "marque"' class=\"wp-image-59374\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Un paywall envoie un message : notre contenu est premium. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Il vous appartient cependant de veiller \u00e0 ce que le contenu en vaille la peine. La qualit\u00e9 est essentielle : personne ne veut payer pour ce qu'il peut trouver gratuitement.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">Construire une communaut\u00e9 : Le pouvoir des fans fid\u00e8les<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-1024x576.jpg\" alt=\"les supporters joignent leurs mains en forme de c\u0153ur\" class=\"wp-image-59375\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Parois payantes<strong> faire plus que g\u00e9n\u00e9rer des revenus<\/strong>; ils cr\u00e9ent une communaut\u00e9 de lecteurs d\u00e9vou\u00e9s. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Comme l'a fait Kevin Kelly <em><a href=\"https:\/\/kk.org\/thetechnium\/1000-true-fans\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">\"La th\u00e9orie des \"1 000 vrais fans<\/a><\/em> sugg\u00e8re qu'un petit groupe de fans d\u00e9vou\u00e9s peut avoir un impact consid\u00e9rable. Il ne s'agit pas seulement de clients, mais aussi de fervents partisans, pr\u00eats \u00e0 s'engager \u00e0 fond dans votre contenu.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Correctement mis en place, le paywalling est une strat\u00e9gie fantastique pour mon\u00e9tiser votre contenu et d\u00e9velopper votre activit\u00e9, sans d\u00e9pendre des publicit\u00e9s. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Le plus beau ? La mise en place d'un paywall est un jeu d'enfant avec <a href=\"https:\/\/memberpress.com\/fr\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress<\/a>le plugin de paywall pour WordPress. <\/p>\r\n\r\n\r\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"caract\u00e8re cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t<div><p>Commencez \u00e0 \u00eatre pay\u00e9 pour le contenu que vous cr\u00e9ez.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Vous avez des questions sur la mise en place d'un site d'adh\u00e9sion prot\u00e9g\u00e9 par un paywall avec MemberPress ? <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Si vous vous y prenez bien, le paywalling est un excellent moyen de mon\u00e9tiser votre contenu et de d\u00e9velopper votre activit\u00e9, sans utiliser de publicit\u00e9s.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong><strong>Si vous avez aim\u00e9 cet article, n'h\u00e9sitez pas \u00e0 <\/strong><a href=\"https:\/\/memberpress.com\/fr\/subscribe-to-the-memberpress-blog\/\"><strong>s'abonner au blog MemberPress<\/strong><\/a><strong>!<\/strong><\/strong><\/p>\r\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment augmenter les revenus de votre site WordPress avec notre guide d\u00e9taill\u00e9 sur les meilleurs plugins de paywall, y compris MemberPress. Cet article offre des informations pr\u00e9cieuses sur les diff\u00e9rents mod\u00e8les de paywall et les strat\u00e9gies d'engagement des lecteurs, aidant les cr\u00e9ateurs de contenu et les propri\u00e9taires d'entreprise \u00e0 maximiser le potentiel de revenus de leur site web.<\/p>","protected":false},"author":1,"featured_media":59354,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"[\"62cf4e42c2f82\",\"yyhpvlbahlc0\",\"h0wqej0fi1c0\",\"wjq4vzah9rk0\",\"z8uot84m6gw0\",\"18o9kbsg7v1c\",\"wt2cyqvgnfk0\",\"t7g5tnxbt5c0\",\"bmbtjxcx9bs0\",\"3nwjz39y0xk0\",\"62cf51436474d\",\"85o2tiaxclw0\",\"goln292usf40\",\"2sdi4hj3ngo0\",\"z311yx8bthc0\",\"fi0py4p30y80\",\"6faj3orznps0\",\"9pi65jqoq0c0\",\"xtdwba9kmo00\",\"lhcizi8va1s0\",\"932oeotkzyg0\",\"bw5zcz90w340\",\"xuz1h6qsikw0\",\"w09fdtiheww0\",\"amsydqjslcs0\",\"xiprixgfenk0\",\"8irevronbqo0\",\"o9213wmqhps0\",\"y4ubk5h7qo00\",\"7bbagpozn7g0\",\"9d7ydn8032o0\",\"5d7a2mbevas0\",\"q2ibdmuujn40\",\"9h5yg6m0mp80\",\"scb5a77eyuo0\",\"h15p8mgbrbc0\",\"scvgepwerhs0\",\"xyzolpbsplc0\",\"onhxghsdbgg0\",\"9m73ftvhav40\",\"doerp2s98xc0\",\"si6h17g1yz40\",\"4ukpajzxgug0\",\"539t08p2e9w0\",\"gpn58teazkg0\"]","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[120,134],"tags":[812,836],"class_list":["post-26093","post","type-post","status-publish","format-standard","has-post-thumbnail","category-content","category-how-to-2","tag-content-protection","tag-paywall","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Learn, step by step, how to set up a paywall using MemberPress. 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<\/span>Mais d'abord, qu'est-ce qu'un paywall ?<\/span><\/h2>\r\n\r\n\r\n\r\n<\/figure>\r\n\r\n\r\n\r\n