CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\nToggle<\/span>

Qu'est-ce que la syndication de contenu ?<\/a><\/li>
Les dangers du contenu dupliqu\u00e9<\/a>
- Comment \u00e9viter les probl\u00e8mes de contenu dupliqu\u00e9<\/a><\/li><\/ul><\/li>
- Pourquoi la syndication de contenu est-elle une bonne id\u00e9e ?<\/a>
  - Pourquoi syndiquer votre contenu ?<\/a><\/li>
  - Pourquoi syndiquer le contenu d'autres personnes sur votre site d'adh\u00e9sion ?<\/a><\/li><\/ul><\/li>
  - Comment syndiquer votre contenu<\/a>
    - Syndication payante<\/a><\/li>
    - Syndication gratuite<\/a><\/li><\/ul><\/li>
    - \u00c0 emporter<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
      \n
      C'est dans le contenu que je pense que l'argent se fera vraiment sur Internet, tout comme cela a \u00e9t\u00e9 le cas dans le domaine de la radiodiffusion. \u201d <\/em><\/p>\n<\/blockquote>\n\n\n\n
      <\/p>\n\n\n\n
      En 2021, nous pouvons parfois nous sentir submerg\u00e9s par le contenu, que ce soit sur les r\u00e9seaux sociaux, les sites web ou nos appareils mobiles. Il est donc plus important que jamais de faire ressortir votre contenu et de le diffuser aupr\u00e8s du plus large public possible. <\/p>\n\n\n\n
      La fa\u00e7on dont nous faisons des affaires et dont nous nous connectons avec nos clients a chang\u00e9 de fa\u00e7on spectaculaire ces derni\u00e8res ann\u00e9es, et certainement depuis 1996. L'av\u00e8nement de la technologie qui nous permet de appel vid\u00e9o<\/a> ou d'organiser des r\u00e9unions virtuelles fait partie de ces changements globaux. Optimisation du site web<\/a> est un pas en avant crucial dans ce monde en constante \u00e9volution, mais il y a d'autres facteurs. <\/p>\n\n\n\n
      Notre objectif principal est de mettre en relation nos entreprises (quel que soit leur type) avec nos groupes d\u00e9mographiques cibles. Et nous voulons maximiser le nombre de clients que nous conservons et attirons. Pour ce faire, nous devons nous assurer que le plus grand nombre possible de personnes lisent notre contenu et se rendent ensuite sur notre site web ou notre application. Cela peut concerner n'importe quel type de contenu, y compris la cr\u00e9ation du meilleur contenu d'apprentissage en ligne<\/a>. <\/p>\n\n\n\n
      L'un des moyens d'y parvenir est la syndication de contenu. Mais qu'est-ce que cela signifie exactement ? Comment proc\u00e9der et qu'est-ce que cela signifie pour nos entreprises ? <\/p>\n\n\n\n
      <\/span>Qu'est-ce que la syndication de contenu ?<\/span><\/h2>\n\n\n\n
      $\"Marketing$ <\/a><\/figure>\n\n\n\n
      La syndication de contenu, c'est la publication de documents ant\u00e9rieurs contenu reproduit<\/a> sur d'autres sites web. Cela pr\u00e9sente des avantages tant pour le cr\u00e9ateur de contenu que pour l'autre site. Cela permet d'exposer le contenu du cr\u00e9ateur \u00e0 un public plus large, ce qui peut attirer de nouveaux clients. Et le site qui publie le contenu syndiqu\u00e9 obtient un contenu frais et int\u00e9ressant qui contribue \u00e0 accro\u00eetre sa visibilit\u00e9. <\/p>\n\n\n\n
      Pour \u00eatre correctement syndiqu\u00e9, le contenu reproduit doit mettre en \u00e9vidence le fait que l'article, l'infographie, etc. est \u00e9galement publi\u00e9 sur un autre site web. Cette mise en \u00e9vidence doit donner les informations pertinentes et inclure un lien vers l'endroit o\u00f9 le contenu a \u00e9t\u00e9 publi\u00e9 \u00e0 l'origine. Il peut \u00e9galement mentionner le nom de l'auteur\/cr\u00e9ateur original. Voici un exemple :<\/p>\n\n\n\n
      Cet article a initialement \u00e9t\u00e9 publi\u00e9 sur le blog memberpress.com :<\/em><\/p>\n\n\n\n
      \n
      Comment prot\u00e9ger le contenu en fonction des r\u00f4les et des capacit\u00e9s avec MemberPress<\/a><\/blockquote><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>Si vous d\u00e9cidez de syndiquer du contenu sur le blog de votre site d'adh\u00e9sion, il est essentiel que vous en indiquiez la source, non seulement pour des raisons de droits d'auteur et de bonne conduite, mais aussi pour \u00e9viter qu'il ne soit consid\u00e9r\u00e9 comme du contenu dupliqu\u00e9. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0.png\"><img decoding=\"async\" width=\"900\" height=\"680\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0.png\" alt=\"Illustration d'un test A\/B avec un robot\" class=\"wp-image-52558\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0.png 900w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0-300x227.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0-768x580.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0-225x170.png 225w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0-813x614.png 813w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0-686x518.png 686w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0-156x118.png 156w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><figcaption class=\"wp-element-caption\">Image Courtesy : Seobility<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Dangers_of_Duplicate_Content\"><\/span>Les dangers du contenu dupliqu\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les moteurs de recherche, et en particulier Google, n'appr\u00e9cient pas le contenu dupliqu\u00e9. Les algorithmes et les robots utilis\u00e9s par les moteurs de recherche consid\u00e8rent le contenu dupliqu\u00e9 comme une forme de plagiat, et le classement SEO de toute page qu'ils jugent dupliqu\u00e9e en p\u00e2tira. Cela peut m\u00eame se produire lorsque vous cr\u00e9ez deux domaines similaires avec un contenu identique. <\/p>\n\n\n\n<p>Il existe plusieurs sc\u00e9narios dans lesquels le contenu dupliqu\u00e9 peut se produire :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pages web \u00e0 imprimer<\/li>\n\n\n\n<li>Magasins de commerce \u00e9lectronique dont les produits ont plus d'une URL li\u00e9e<\/li>\n\n\n\n<li>Forums ou autres canaux dont les pages sont optimis\u00e9es pour l'acc\u00e8s aux appareils mobiles<\/li>\n<\/ul>\n\n\n\n<p>Si la plupart des contenus dupliqu\u00e9s ne sont pas intentionnels, il arrive que des entreprises dupliquent d\u00e9lib\u00e9r\u00e9ment certains contenus pour tenter de manipuler les classements des moteurs de recherche en leur faveur. Si Google pense que c'est le cas, il peut p\u00e9naliser le site dans son classement ou, dans certains cas, le supprimer compl\u00e8tement des r\u00e9sultats de recherche. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Avoid_Duplicate_Content_Issues\"><\/span>Comment \u00e9viter les probl\u00e8mes de contenu dupliqu\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pour vous assurer que le contenu syndiqu\u00e9 n'est pas \u00e9tiquet\u00e9 comme dupliqu\u00e9 dans vos propres domaines et plates-formes, vous devez faire quelque chose qui s'appelle <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/crawling\/consolidate-duplicate-urls\" target=\"_blank\" rel=\"noreferrer noopener\">canonisation<\/a>. Il s'agit d'un processus par lequel vous consolidez soit plusieurs URL qui m\u00e8nent au m\u00eame contenu, soit diff\u00e9rentes pages au contenu identique. <\/p>\n\n\n\n<p>Le processus consiste \u00e0 choisir, soit par vous-m\u00eame, soit par Google, une URL sp\u00e9cifique comme version canonique (celle qui sera principalement explor\u00e9e par leurs robots de recherche) et les autres URL comme doublons qui seront explor\u00e9s moins souvent, voire pas du tout. Il existe plusieurs raisons pour lesquelles vous souhaitez que vos r\u00e9sultats se concentrent sur cette URL canonique unique :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vous pouvez souhaiter qu'une seule URL apparaisse dans les recherches et que les personnes acc\u00e8dent aux produits et services via cette URL.<\/li>\n\n\n\n<li>Si votre contenu est diffus\u00e9 ailleurs, vous devez faire en sorte que les liens provenant d'autres pages renvoient directement \u00e0 votre URL pr\u00e9f\u00e9r\u00e9e. <\/li>\n\n\n\n<li>De meilleurs indicateurs. Avec des URL dupliqu\u00e9es, vous n'obtenez pas un aper\u00e7u id\u00e9al des performances d'un produit particulier. <\/li>\n\n\n\n<li>R\u00e9duction du temps d'exploration. Il est pr\u00e9f\u00e9rable que les robots de Google se concentrent sur vos pages nouvelles ou r\u00e9vis\u00e9es plut\u00f4t que de perdre du temps sur des URL multiples et dupliqu\u00e9es. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_Content_Syndication_a_Good_Idea\"><\/span>Pourquoi la syndication de contenu est-elle une bonne id\u00e9e ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud.png\"><img decoding=\"async\" width=\"960\" height=\"650\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud.png\" alt=\"nuage de mots sur le marketing des m\u00e9dias sociaux\" class=\"wp-image-52964\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud.png 960w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud-300x203.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud-768x520.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud-251x170.png 251w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud-840x569.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud-700x474.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud-156x106.png 156w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_syndicate_your_content\"><\/span>Pourquoi syndiquer votre contenu ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Quel que soit le type de contenu que vous produisez, qu'il s'agisse d'articles de blog, d'images ou d'infographies, votre objectif est de faire en sorte que ce contenu soit lu par le plus grand nombre de personnes possible. Par exemple, le cr\u00e9ateur d'un cours de photographie en ligne peut vouloir partager une <a href=\"https:\/\/www.pixpa.com\/examples\/photography\" target=\"_blank\" rel=\"noreferrer noopener\">excellent portfolio photographique<\/a> dans l'espoir d'attirer davantage d'\u00e9tudiants. Avec n'importe quel <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-promote-your-membership-site-with-pushengage\/\" target=\"_blank\" rel=\"noreferrer noopener\">site d'adh\u00e9sion<\/a>En augmentant la taille de l'audience du blog, on augmente le potentiel d'attraction de nouveaux membres. <\/p>\n\n\n\n<p>\u00c0 moins que votre site ne re\u00e7oive d\u00e9j\u00e0 un grand nombre de visites uniques chaque jour, votre contenu ne sera pas vu par un large public s'il se trouve sur une seule page web. Les sp\u00e9cialistes du marketing sont confront\u00e9s \u00e0 ce probl\u00e8me chaque fois qu'ils <a href=\"https:\/\/www.themecircle.net\/seasoned-content-creators-monitor-analytics-reasons\/\" target=\"_blank\" rel=\"noreferrer noopener\">examiner les indicateurs pertinents<\/a>. Leur excellent contenu n'est pas suffisamment consult\u00e9, ce qui signifie que trop peu de personnes ach\u00e8tent le produit ou le service associ\u00e9.<\/p>\n\n\n\n<p>La syndication de contenu est un moyen rentable de r\u00e9soudre ce probl\u00e8me, en renfor\u00e7ant la notori\u00e9t\u00e9 de votre marque ou de votre produit, en am\u00e9liorant votre classement et vos performances en mati\u00e8re de r\u00e9f\u00e9rencement et, en fin de compte, en incitant davantage de clients \u00e0 effectuer un achat. La reproduction de votre contenu sur un grand nombre de sites et de plateformes pertinents vous permet d'atteindre un public beaucoup plus large qu'auparavant.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pourquoi syndiquer le contenu d'autres personnes sur votre site d'adh\u00e9sion ?<\/h3>\n\n\n\n<p>Comme mentionn\u00e9 pr\u00e9c\u00e9demment, la syndication profite \u00e0 la fois au cr\u00e9ateur de contenu et au site qui syndique le contenu. En effet, lorsque vous publiez du contenu externe sur votre site, vous gagnez potentiellement l'audience du cr\u00e9ateur de contenu et b\u00e9n\u00e9ficiez de sa r\u00e9putation. Il va donc sans dire que la cl\u00e9 r\u00e9side dans la syndication exclusive de contenu provenant de sources de haute qualit\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Syndicate_Your_Content\"><\/span>Comment syndiquer votre contenu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Une fois que vous avez d\u00e9cid\u00e9 de syndiquer votre contenu, vous devez d\u00e9terminer comment vous allez proc\u00e9der. Il va sans dire que vous souhaitez que votre contenu soit diffus\u00e9 sur des plateformes en rapport avec le sujet trait\u00e9. Il n'y a gu\u00e8re d'int\u00e9r\u00eat \u00e0 publier un article sur\u00a0<a href=\"https:\/\/www.ringcentral.co.uk\/office\/features\/intercom-phone-system\/overview.html\" target=\"_blank\" rel=\"noreferrer noopener\">Interphone VoIP<\/a>\u00a0sur un site web de plomberie. <\/p>\n\n\n\n<p>La pertinence est essentielle car, de m\u00eame que les entreprises utilisent continuellement diff\u00e9rents types d'applications web pour rester pertinentes, les consommateurs visitent continuellement diff\u00e9rents sites pour obtenir des informations et rester inform\u00e9s. <\/p>\n\n\n\n<p>Il existe deux voies principales : la syndication payante et la syndication gratuite. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Paid_Syndication\"><\/span>Syndication payante<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La plupart des grandes entreprises qui s'engagent dans la voie de la syndication optent pour un m\u00e9lange de publication payante et de publication gratuite. La syndication payante fonctionne de la m\u00eame mani\u00e8re que la publicit\u00e9 payante. Vous fixez un budget, d\u00e9terminez votre cible d\u00e9mographique principale et le co\u00fbt par clic, puis votre h\u00e9bergeur pr\u00e9sente votre article ou autre contenu \u00e0 ses lecteurs\/t\u00e9l\u00e9spectateurs avec le lien indispensable vers votre site ou votre cours en ligne. <\/p>\n\n\n\n<p>Heureusement pour les sp\u00e9cialistes du marketing, le processus de syndication payante est assez facile de nos jours. Il existe deux sites web majeurs qui vous aident dans cette t\u00e2che, <a href=\"https:\/\/www.outbrain.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Outbrain<\/a> et <a href=\"https:\/\/www.taboola.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Taboola<\/a>. Il suffit donc de quelques clics pour que votre contenu soit diffus\u00e9 aupr\u00e8s d'un public plus large. <\/p>\n\n\n\n<p>Il convient de noter que la syndication payante ne peut pas am\u00e9liorer votre classement en mati\u00e8re de r\u00e9f\u00e9rencement. En revanche, elle permet \u00e0 votre contenu de figurer sur les principaux sites web et d'\u00eatre pr\u00e9sent\u00e9 aux vastes audiences potentielles qu'ils desservent. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Free_Syndication\"><\/span>Syndication gratuite<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles.png\"><img decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles.png\" alt=\"carreaux de lettres\" class=\"wp-image-52967\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles.png 960w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-300x225.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-768x576.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-227x170.png 227w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-819x614.png 819w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-912x684.png 912w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-691x518.png 691w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-156x117.png 156w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n\n\n\n<p>Nous aimons tous les choses gratuites, et la syndication ne fait pas exception. Le meilleur atout de la syndication gratuite est qu'elle ne vous oblige en aucun cas \u00e0 sacrifier la qualit\u00e9. Le <a href=\"https:\/\/outgrow.co\/blog\/collaboration-tools-remote-content-teams\" target=\"_blank\" rel=\"noreferrer noopener\">les meilleurs outils de collaboration pour cr\u00e9er du contenu<\/a> peut \u00e9galement vous permettre d'identifier des cibles potentielles pour la syndication gratuite du contenu que vous cr\u00e9ez. <\/p>\n\n\n\n<p>Il y a quatre endroits principaux o\u00f9 vous pouvez syndiquer votre contenu sans frais suppl\u00e9mentaires :<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Des sites web plus grands<\/h4>\n\n\n\n<p>L'avantage de reproduire votre contenu sur un site plus important est que vous amplifiez votre port\u00e9e, ce qui permet \u00e0 davantage de personnes de lire le contenu que vous avez cr\u00e9\u00e9. L'inconv\u00e9nient est que si une personne peut lire l'int\u00e9gralit\u00e9 de votre article sur le site de l'h\u00f4te, elle ne sera peut-\u00eatre pas encline \u00e0 cliquer sur votre site web. Cependant, cela reste un excellent moyen d'am\u00e9liorer la visibilit\u00e9 de votre marque.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Posts\/blogs d'invit\u00e9s<\/h4>\n\n\n\n<p>Beaucoup de grands sites pr\u00e9f\u00e8rent le contenu original au contenu reproduit, mais cela peut aussi jouer en votre faveur. Il peut \u00eatre int\u00e9ressant de publier un nouveau contenu en tant qu'invit\u00e9 et d'avoir acc\u00e8s \u00e0 un public plus large. Votre contenu invit\u00e9 peut (si cela est autoris\u00e9) contenir des liens vers vos produits, et vous pouvez (toujours si cela est autoris\u00e9) syndiquer ce contenu sur vos propres plates-formes.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Sites web plus petits ou similaires<\/h4>\n\n\n\n<p>Il ne s'agit pas toujours d'atteindre un public plus large. Il peut \u00e9galement \u00eatre avantageux de cibler un public plus sp\u00e9cifique. Cela peut s'av\u00e9rer particuli\u00e8rement efficace si vous traitez de sujets sp\u00e9cialis\u00e9s ou de niche. Vous pouvez syndiquer du contenu d\u00e9j\u00e0 publi\u00e9 sur vos propres plateformes vers des sites dont vous savez que le public partage des int\u00e9r\u00eats similaires.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Se faire remarquer par un contenu de qualit\u00e9 <\/h4>\n\n\n\n<p>La syndication ne d\u00e9pend pas toujours de votre proactivit\u00e9. Si votre contenu est informatif (par exemple, s'il contient des faits et des chiffres v\u00e9rifiables, des graphiques, des infographies, etc.), les sites web peuvent vous contacter. Souvent, ils ne publient qu'une partie de l'article original, mais renvoient \u00e0 la source originale. Bien que ce ne soit pas la forme habituelle de syndication, cela vous permet d'atteindre votre objectif initial, qui est d'\u00e9tendre la port\u00e9e de vos articles et de votre contenu. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>\u00c0 emporter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic.png\"><img decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic.png\" alt=\"Graphique SEO\" class=\"wp-image-52969\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic.png 960w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic-300x200.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic-768x512.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic-255x170.png 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic-840x560.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic-700x467.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic-156x104.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic-600x400.png 600w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n\n\n\n<p>La syndication de votre contenu est le moyen id\u00e9al d'\u00e9tendre votre port\u00e9e. Si vous \u00e9vitez le pi\u00e8ge du contenu dupliqu\u00e9 et que vous ciblez toujours des sites pertinents, la syndication peut attirer davantage de clients sur votre site sans vous co\u00fbter cher. Compte tenu du grand nombre d'entreprises qui se font concurrence sur le march\u00e9, la diffusion de votre contenu sur plusieurs sites peut vous donner un r\u00e9el avantage concurrentiel. <\/p>\n\n\n\n<p>Avec les sites web r\u00e9serv\u00e9s aux membres, il ne s'agit pas seulement de suivre le rythme de vos concurrents, mais aussi d'essayer de les devancer. Et avec le <a href=\"https:\/\/memberpress.com\/fr\/blog\/help-members-find-purchase-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">croissance de l'e-learning<\/a>la syndication de contenu peut \u00eatre un moyen d'attirer de nouveaux \u00e9tudiants. <\/p>\n\n\n\n<p>Les entreprises et les clients sont de plus en plus avertis en mati\u00e8re de technologie. Les clients peuvent acc\u00e9der \u00e0 vos plateformes \u00e0 partir de plusieurs appareils. Ainsi, lorsque votre contenu est diffus\u00e9 sur plusieurs sites, vous avez plus de chances de r\u00e9pondre \u00e0 leurs pr\u00e9f\u00e9rences.<\/p>\n\n\n\n<p>Tout cela fait partie d'une approche holistique globale o\u00f9 l'on reconna\u00eet la n\u00e9cessit\u00e9 d'aller bien au-del\u00e0 d'une approche unique et aveugle, et o\u00f9 les entreprises servent d\u00e9sormais leurs clients par le biais d'autant de canaux vari\u00e9s que possible, y compris en utilisant des \u00e9l\u00e9ments tels que <a href=\"https:\/\/www.ringcentral.co.uk\/multi-level-ivr.html\" target=\"_blank\" rel=\"noreferrer noopener\">SVI \u00e0 plusieurs niveaux<\/a> et la VoIP professionnelle pour le service \u00e0 la client\u00e8le. Ce type d'automatisation, ainsi que d'autres, comme les logiciels RPA, vous aideront \u00e9galement \u00e0 consacrer le temps et l'attention n\u00e9cessaires \u00e0 la syndication de contenu.<\/p>\n\n\n\n<p>Avez-vous d'autres questions sur la syndication de contenu ? Faites-le nous savoir dans les commentaires !<\/p>\n\n\n\n<p><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Et n'oubliez pas de vous abonner dans la <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Lien d'affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> ci-dessous.<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Back in 1996, Bill Gates wrote an article entitled \u201cContent is King\u201d. He was referring to any type of content that could be published on the internet, from articles to videos and infographics. But his views are as relevant today as they were in 1996. 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Learn what it means, how to do it, and why you should be doing it.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/content-syndication.jpg"},"aioseo_meta_data":{"post_id":"26122","title":null,"description":"Savoir comment faire de la syndication de contenu peut vous permettre d'\u00e9largir votre champ d'action. D\u00e9couvrez ce que cela signifie, comment le faire et pourquoi vous devriez le faire.","keywords":[{"label":"how to do content syndication","value":"how to do content syndication"},{"label":"content syndication","value":"content syndication"}],"keyphrases":{"focus":{"keyphrase":"how to do content syndication","score":64,"analysis":{"keyphraseInTitle":{"score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"score":9,"maxScore":9,"error":0},"keyphraseLength":{"score":6,"maxScore":9,"error":1,"length":5},"keyphraseInURL":{"score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":{"score":3,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[],"defaultGraph":"Article","defaultPostTypeGraph":""},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 18:51:59","breadcrumb_settings":null,"limit_modified_date":true,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2021-03-12 18:01:02","updated":"2026-03-03 15:04:44"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">»<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/\" title=\"Membership Site\">Membership Site<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">»<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/content\/\" title=\"Content\">Content<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">»<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Do Content Syndication with WordPress (and Why You Should)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Membership Site","link":"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/"},{"label":"Content","link":"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/content\/"},{"label":"How to Do Content Syndication with WordPress (and Why You Should)","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-do-content-syndication-and-why-you-should\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Back in 1996, Bill Gates wrote an article entitled \u201c<a href=\"https:\/\/medium.com\/@HeathEvans\/content-is-king-essay-by-bill-gates-1996-df74552f80d9\" target=\"_blank\" rel=\"noreferrer noopener\">Content is King<\/a>''. He was referring to any type of content that could be published on the internet, from articles to videos and infographics. But his views are as relevant today as they were in 1996. One point that he made in that article which really stands out was:<\/p>","content":[{"type":"text","data":"Back in 1996, Bill Gates wrote an article entitled \u201c<a href=\"https:\/\/medium.com\/@HeathEvans\/content-is-king-essay-by-bill-gates-1996-df74552f80d9\" target=\"_blank\" rel=\"noreferrer noopener\">Content is King<\/a>''. He was referring to any type of content that could be published on the internet, from articles to videos and infographics. But his views are as relevant today as they were in 1996. One point that he made in that article which really stands out was:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/quote","render":"<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.\u201d <\/em><\/p>\n<\/blockquote>","content":"C'est dans le contenu que je pense que l'argent se fera vraiment sur Internet, tout comme cela a \u00e9t\u00e9 le cas dans le domaine de la radiodiffusion. \u201d","quote_blocks":[{"type":"core\/paragraph","render":"<p><em>Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.\u201d <\/em><\/p>","content":[{"type":"text","data":"<em>Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.\u201d <\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{"layout":"default","parent_style":{}}}}],"data":{"fontSize":"normal"},"style":{"layout":"default","parent_style":{}}},{"type":"core\/paragraph","render":"<p><\/p>","content":[{"type":"text","data":"<p><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In 2021, we can sometimes feel overwhelmed by content \u2013 on social media, on websites, and through our mobile devices. So it's now more important than ever to make your content stand out and also to get it out to the largest possible audience. <\/p>","content":[{"type":"text","data":"In 2021, we can sometimes feel overwhelmed by content \u2013 on social media, on websites, and through our mobile devices. So it's now more important than ever to make your content stand out and also to get it out to the largest possible audience. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The way we do business, and connect with customers, has changed dramatically in recent years, and certainly since 1996. The advent of technology that allows us to <a href=\"https:\/\/www.ringcentral.co.uk\/video-call.html\" target=\"_blank\" rel=\"noreferrer noopener\">video call<\/a> or hold virtual meetings is part of these overall changes. <a href=\"https:\/\/vwo.com\/website-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website optimization<\/a> is one crucial step forward in this ever-evolving world, but there are other factors. <\/p>","content":[{"type":"text","data":"The way we do business, and connect with customers, has changed dramatically in recent years, and certainly since 1996. The advent of technology that allows us to <a href=\"https:\/\/www.ringcentral.co.uk\/video-call.html\" target=\"_blank\" rel=\"noreferrer noopener\">video call<\/a> or hold virtual meetings is part of these overall changes. <a href=\"https:\/\/vwo.com\/website-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website optimization<\/a> is one crucial step forward in this ever-evolving world, but there are other factors. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Our primary target is to connect our businesses (of any type) with our target demographics. And we want to maximize the amount of customers we retain and attract. Part of doing that is ensuring as many people as possible read our content and then go to our website or app. This can cover any type of content, including creating the <a href=\"https:\/\/flippingbook.com\/blog\/crafting-online-learning-content-strategy\" target=\"_blank\" rel=\"noreferrer noopener\">best online learning content<\/a>. <\/p>","content":[{"type":"text","data":"Our primary target is to connect our businesses (of any type) with our target demographics. And we want to maximize the amount of customers we retain and attract. Part of doing that is ensuring as many people as possible read our content and then go to our website or app. This can cover any type of content, including creating the <a href=\"https:\/\/flippingbook.com\/blog\/crafting-online-learning-content-strategy\" target=\"_blank\" rel=\"noreferrer noopener\">best online learning content<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One way of doing this is through content syndication. But what exactly does that mean? How do we do it and what does it mean for our businesses? <\/p>","content":[{"type":"text","data":"One way of doing this is through content syndication. But what exactly does that mean? How do we do it and what does it mean for our businesses? "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">What is Content Syndication?<\/h2>","content":"Qu'est-ce que la syndication de contenu ?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/content-marketing.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/content-marketing.png\" alt=\"Content marketing\" class=\"wp-image-52963\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/content-marketing.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/content-marketing.png","alt":"Content marketing","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/content-marketing.png","linkDestination":"media"},"style":{"width":960,"height":640,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p>Content syndication is getting previously published<a href=\"https:\/\/memberpress.com\/go\/conversion\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> content reproduced<\/a> on other websites. This offers benefits to both the content creator and the other site. It exposes the creator's content to a wider audience, potentially attracting new customers. And the site that publishes the syndicated content gets fresh and interesting content that helps raise their visibility. <\/p>","content":[{"type":"text","data":"Content syndication is getting previously published<a href=\"https:\/\/memberpress.com\/go\/conversion\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> content reproduced<\/a> on other websites. This offers benefits to both the content creator and the other site. It exposes the creator's content to a wider audience, potentially attracting new customers. And the site that publishes the syndicated content gets fresh and interesting content that helps raise their visibility. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To be properly syndicated, the reproduced content should highlight the fact that the article, infographic, etc. is also published on another website. That highlight should give the relevant information and include a link to where the content was originally published. It might also give credit to the original author\/creator. To give an example:<\/p>","content":[{"type":"text","data":"To be properly syndicated, the reproduced content should highlight the fact that the article, infographic, etc. is also published on another website. That highlight should give the relevant information and include a link to where the content was originally published. It might also give credit to the original author\/creator. To give an example:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>This article originally appeared on memberpress.com\u2019s blog:<\/em><\/p>","content":[{"type":"text","data":"<em>This article originally appeared on memberpress.com\u2019s blog:<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<blockquote class=\"wp-embedded-content\" data-secret=\"AMwS0jM7Cg\"><a href=\"https:\/\/memberpress.com\/blog\/roles-based-content-protection-memberpress\/\">How to Protect Content Based on Roles and Capabilities with MemberPress<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"“How to Protect Content Based on Roles and Capabilities with MemberPress” — MemberPress\" src=\"https:\/\/memberpress.com\/blog\/roles-based-content-protection-memberpress\/embed\/#?secret=QWz6x3U1hj#?secret=AMwS0jM7Cg\" data-secret=\"AMwS0jM7Cg\" width=\"100%\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>","content":"<blockquote class=\"wp-embedded-content\" data-secret=\"AMwS0jM7Cg\"><a href=\"https:\/\/memberpress.com\/fr\/blog\/roles-based-content-protection-memberpress\/\">Comment prot\u00e9ger le contenu en fonction des r\u00f4les et des capacit\u00e9s avec MemberPress<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\""Comment prot\u00e9ger le contenu en fonction des r\u00f4les et des capacit\u00e9s avec MemberPress" - MemberPress\" src=\"https:\/\/memberpress.com\/blog\/roles-based-content-protection-memberpress\/embed\/#?secret=QWz6x3U1hj#?secret=AMwS0jM7Cg\" data-secret=\"AMwS0jM7Cg\" width=\"100%\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>","data":{"provider":"memberpress","type":"wp-embed","align":"center","src":"https:\/\/memberpress.com\/blog\/roles-based-content-protection-memberpress\/","url":"https:\/\/memberpress.com\/blog\/roles-based-content-protection-memberpress\/"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you decide to syndicate content on your membership site's blog, it's crucial you give attribution, not only as a matter of copyright and good etiquette, but also to avoid it being labelled as duplicate content. <\/p>","content":[{"type":"text","data":"If you decide to syndicate content on your membership site's blog, it's crucial you give attribution, not only as a matter of copyright and good etiquette, but also to avoid it being labelled as duplicate content. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0.png\" alt=\"Illustration of A\/B testing featuring robot\" class=\"wp-image-52558\"\/><\/a><figcaption class=\"wp-element-caption\">Image Courtesy: Seobility<\/figcaption><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0.png","alt":"Illustration of A\/B testing featuring robot","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0.png","caption":"Image Courtesy: Seobility","linkDestination":"media"},"style":{"width":900,"height":680,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">The Dangers of Duplicate Content<\/h2>","content":"Les dangers du contenu dupliqu\u00e9","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Search engines, and especially Google, don't like duplicate content. The algorithms and bots used by search engines view duplicate content as a form of plagiarism, and the SEO ranking of any page they deem duplicated will suffer as a result. This can even happen when you create two similar domains with identical content. <\/p>","content":[{"type":"text","data":"Search engines, and especially Google, don't like duplicate content. The algorithms and bots used by search engines view duplicate content as a form of plagiarism, and the SEO ranking of any page they deem duplicated will suffer as a result. This can even happen when you create two similar domains with identical content. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are several scenarios where duplicated content can occur:<\/p>","content":[{"type":"text","data":"There are several scenarios where duplicated content can occur:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>Web pages provided for printing<\/li>\n\n\n\n<li>Ecommerce stores where products have more than one linked URL<\/li>\n\n\n\n<li>Forums or other channels where pages are optimized for access by mobile devices<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>Pages web \u00e0 imprimer<\/li>\n\n\n\n<li>Magasins de commerce \u00e9lectronique dont les produits ont plus d'une URL li\u00e9e<\/li>\n\n\n\n<li>Forums ou autres canaux dont les pages sont optimis\u00e9es pour l'acc\u00e8s aux appareils mobiles<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>Web pages provided for printing<\/li>","content":"Pages web \u00e0 imprimer","data":{"text":"Web pages provided for printing"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Ecommerce stores where products have more than one linked URL<\/li>","content":"Magasins de commerce \u00e9lectronique dont les produits ont plus d'une URL li\u00e9e","data":{"text":"Ecommerce stores where products have more than one linked URL"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Forums or other channels where pages are optimized for access by mobile devices<\/li>","content":"Forums ou autres canaux dont les pages sont optimis\u00e9es pour l'acc\u00e8s aux appareils mobiles","data":{"text":"Forums or other channels where pages are optimized for access by mobile devices"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While most duplicated content happens unintentionally, there are cases where businesses deliberately duplicate some content to try and manipulate search engine rankings in their favor. If Google thinks this is happening, it may penalize the site in its rankings or, in some cases, remove that site from search results altogether. <\/p>","content":[{"type":"text","data":"While most duplicated content happens unintentionally, there are cases where businesses deliberately duplicate some content to try and manipulate search engine rankings in their favor. If Google thinks this is happening, it may penalize the site in its rankings or, in some cases, remove that site from search results altogether. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">How to Avoid Duplicate Content Issues<\/h3>","content":"Comment \u00e9viter les probl\u00e8mes de contenu dupliqu\u00e9","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>To ensure that syndicated content is not labelled as duplicate within your own domains and platforms, you need to do something called <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/crawling\/consolidate-duplicate-urls\" target=\"_blank\" rel=\"noreferrer noopener\">canonicalization<\/a>. This is a process where you consolidate either more than one URL that leads to the same content or different pages with identical content. <\/p>","content":[{"type":"text","data":"To ensure that syndicated content is not labelled as duplicate within your own domains and platforms, you need to do something called <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/crawling\/consolidate-duplicate-urls\" target=\"_blank\" rel=\"noreferrer noopener\">canonicalization<\/a>. This is a process where you consolidate either more than one URL that leads to the same content or different pages with identical content. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The process involves either you or Google choosing one specific URL as the canonical version \u2013 the one to be primarily crawled by their search bots \u2013 and the other URLs as duplicates that will be crawled less often if at all. There are a number of reasons why you want your results to focus on that single canonical URL:<\/p>","content":[{"type":"text","data":"The process involves either you or Google choosing one specific URL as the canonical version \u2013 the one to be primarily crawled by their search bots \u2013 and the other URLs as duplicates that will be crawled less often if at all. There are a number of reasons why you want your results to focus on that single canonical URL:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>You may want only one URL to appear in searches, and for people to access products and services via that one URL.<\/li>\n\n\n\n<li>If your content is syndicated elsewhere, you want any links from other pages to go direct to your preferred URL. <\/li>\n\n\n\n<li>Better metrics. With duplicated URLs, you don't get an ideal snapshot of how a particular product is performing. <\/li>\n\n\n\n<li>Reduced crawl time. It\u2019s best if Google\u2019s bots focus on your new or revised pages rather than wasting time on duplicated, multiple URLs. <\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>Vous pouvez souhaiter qu'une seule URL apparaisse dans les recherches et que les personnes acc\u00e8dent aux produits et services via cette URL.<\/li>\n\n\n\n<li>Si votre contenu est diffus\u00e9 ailleurs, vous devez faire en sorte que les liens provenant d'autres pages renvoient directement \u00e0 votre URL pr\u00e9f\u00e9r\u00e9e. <\/li>\n\n\n\n<li>De meilleurs indicateurs. Avec des URL dupliqu\u00e9es, vous n'obtenez pas un aper\u00e7u id\u00e9al des performances d'un produit particulier. <\/li>\n\n\n\n<li>R\u00e9duction du temps d'exploration. Il est pr\u00e9f\u00e9rable que les robots de Google se concentrent sur vos pages nouvelles ou r\u00e9vis\u00e9es plut\u00f4t que de perdre du temps sur des URL multiples et dupliqu\u00e9es. <\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>You may want only one URL to appear in searches, and for people to access products and services via that one URL.<\/li>","content":"Vous pouvez souhaiter qu'une seule URL apparaisse dans les recherches et que les personnes acc\u00e8dent aux produits et services via cette URL.","data":{"text":"You may want only one URL to appear in searches, and for people to access products and services via that one URL."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>If your content is syndicated elsewhere, you want any links from other pages to go direct to your preferred URL. <\/li>","content":"Si votre contenu est diffus\u00e9 ailleurs, vous devez faire en sorte que les liens provenant d'autres pages renvoient directement \u00e0 votre URL pr\u00e9f\u00e9r\u00e9e.","data":{"text":"If your content is syndicated elsewhere, you want any links from other pages to go direct to your preferred URL."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Better metrics. With duplicated URLs, you don't get an ideal snapshot of how a particular product is performing. <\/li>","content":"De meilleurs indicateurs. Avec des URL dupliqu\u00e9es, vous n'obtenez pas un aper\u00e7u id\u00e9al des performances d'un produit particulier.","data":{"text":"Better metrics. With duplicated URLs, you don't get an ideal snapshot of how a particular product is performing."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Reduced crawl time. It\u2019s best if Google\u2019s bots focus on your new or revised pages rather than wasting time on duplicated, multiple URLs. <\/li>","content":"R\u00e9duction du temps d'exploration. Il est pr\u00e9f\u00e9rable que les robots de Google se concentrent sur vos pages nouvelles ou r\u00e9vis\u00e9es plut\u00f4t que de perdre du temps sur des URL multiples et dupliqu\u00e9es.","data":{"text":"Reduced crawl time. It\u2019s best if Google\u2019s bots focus on your new or revised pages rather than wasting time on duplicated, multiple URLs."},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why is Content Syndication a Good Idea?<\/h2>","content":"Pourquoi la syndication de contenu est-elle une bonne id\u00e9e ?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud.png\" alt=\"social media marketing word cloud\" class=\"wp-image-52964\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud.png","alt":"social media marketing word cloud","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud.png","linkDestination":"media"},"style":{"width":960,"height":650,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Why syndicate your content?<\/h3>","content":"Pourquoi syndiquer votre contenu ?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>No matter what type of content you produce, from blog posts to images and infographics, your aim is to have that content read by as many people as possible. For example, an online photography course creator might want to share a <a href=\"https:\/\/www.pixpa.com\/examples\/photography\" target=\"_blank\" rel=\"noreferrer noopener\">great photography portfolio<\/a> with the hopes of attracting more students. With any <a href=\"https:\/\/memberpress.com\/blog\/how-to-promote-your-membership-site-with-pushengage\/\" target=\"_blank\" rel=\"noreferrer noopener\">membership site<\/a>, increasing the size of the blog audience increases the potential for attracting new members. <\/p>","content":[{"type":"text","data":"No matter what type of content you produce, from blog posts to images and infographics, your aim is to have that content read by as many people as possible. For example, an online photography course creator might want to share a <a href=\"https:\/\/www.pixpa.com\/examples\/photography\" target=\"_blank\" rel=\"noreferrer noopener\">great photography portfolio<\/a> with the hopes of attracting more students. With any <a href=\"https:\/\/memberpress.com\/blog\/how-to-promote-your-membership-site-with-pushengage\/\" target=\"_blank\" rel=\"noreferrer noopener\">membership site<\/a>, increasing the size of the blog audience increases the potential for attracting new members. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Unless your site already has a large amount of daily unique visits, your content won't be seen by a large audience if it sits on only one web page. Marketers face this problem every time they <a href=\"https:\/\/www.themecircle.net\/seasoned-content-creators-monitor-analytics-reasons\/\" target=\"_blank\" rel=\"noreferrer noopener\">look at relevant metrics<\/a>. Their great content is not getting enough views, which means that not enough people are buying the associated product or service.<\/p>","content":[{"type":"text","data":"Unless your site already has a large amount of daily unique visits, your content won't be seen by a large audience if it sits on only one web page. Marketers face this problem every time they <a href=\"https:\/\/www.themecircle.net\/seasoned-content-creators-monitor-analytics-reasons\/\" target=\"_blank\" rel=\"noreferrer noopener\">look at relevant metrics<\/a>. Their great content is not getting enough views, which means that not enough people are buying the associated product or service."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Content syndication is a cost-effective way to fix that problem, boosting your brand or product awareness, improving your SEO rankings and performance, and, ultimately, driving more customers to make a purchase. Getting your content reproduced on a large number of relevant sites and platforms opens your content to a far wider audience than before.<\/p>","content":[{"type":"text","data":"Content syndication is a cost-effective way to fix that problem, boosting your brand or product awareness, improving your SEO rankings and performance, and, ultimately, driving more customers to make a purchase. Getting your content reproduced on a large number of relevant sites and platforms opens your content to a far wider audience than before."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Why syndicate other's content on your membership site?<\/h3>","content":"Pourquoi syndiquer le contenu d'autres personnes sur votre site d'adh\u00e9sion ?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>As mentioned, syndication benefits both the content creator and the site that syndicates the content. That's because, when you publish outside content on your site, you're potentially gaining the audience of and benefitting from the reputation of the content creator. It goes without saying, then, that the key is to only syndicate content from high quality sources.<\/p>","content":[{"type":"text","data":"As mentioned, syndication benefits both the content creator and the site that syndicates the content. That's because, when you publish outside content on your site, you're potentially gaining the audience of and benefitting from the reputation of the content creator. It goes without saying, then, that the key is to only syndicate content from high quality sources."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Syndicate Your Content<\/h2>","content":"Comment syndiquer votre contenu","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Once you know you want to syndicate your content, you need to decide how you'll syndicate it. Obviously, you want your content on platforms that are relevant to the subject matter. There is little point having an article regarding <a href=\"https:\/\/www.ringcentral.co.uk\/office\/features\/intercom-phone-system\/overview.html\" target=\"_blank\" rel=\"noreferrer noopener\">VoIP intercom<\/a> on a plumbing website. <\/p>","content":[{"type":"text","data":"Once you know you want to syndicate your content, you need to decide how you'll syndicate it. Obviously, you want your content on platforms that are relevant to the subject matter. There is little point having an article regarding <a href=\"https:\/\/www.ringcentral.co.uk\/office\/features\/intercom-phone-system\/overview.html\" target=\"_blank\" rel=\"noreferrer noopener\">VoIP intercom<\/a> on a plumbing website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Relevance is key because, just as businesses are continually using different types of web applications to stay relevant, consumers are continually visiting various sites to gain information and stay informed. <\/p>","content":[{"type":"text","data":"Relevance is key because, just as businesses are continually using different types of web applications to stay relevant, consumers are continually visiting various sites to gain information and stay informed. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are two main routes to choose from: paid syndication and free syndication. <\/p>","content":[{"type":"text","data":"There are two main routes to choose from: paid syndication and free syndication. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Paid Syndication<\/h3>","content":"Syndication payante","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Most big companies who go down the syndication route will opt for a hybrid of paid and free publishing. For paid syndication, it works much the same as paid ads. You set a budget, identify your primary demographic focus and cost per click, and then your host presents your article or other content to its readers\/viewers with that all-important link to your site or online course. <\/p>","content":[{"type":"text","data":"Most big companies who go down the syndication route will opt for a hybrid of paid and free publishing. For paid syndication, it works much the same as paid ads. You set a budget, identify your primary demographic focus and cost per click, and then your host presents your article or other content to its readers\/viewers with that all-important link to your site or online course. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Luckily for marketers, the process of paid syndication is fairly easy these days. There are two major websites that help you with this, <a href=\"https:\/\/www.outbrain.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Outbrain<\/a> and <a href=\"https:\/\/www.taboola.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Taboola<\/a>. So getting your content to that wider audience only takes a few clicks. <\/p>","content":[{"type":"text","data":"Luckily for marketers, the process of paid syndication is fairly easy these days. There are two major websites that help you with this, <a href=\"https:\/\/www.outbrain.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Outbrain<\/a> and <a href=\"https:\/\/www.taboola.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Taboola<\/a>. So getting your content to that wider audience only takes a few clicks. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What should be noted here is that paid syndication may not increase your SEO ranking. But what it can do is get your content onto major websites and in front of the huge potential audiences they serve. <\/p>","content":[{"type":"text","data":"What should be noted here is that paid syndication may not increase your SEO ranking. But what it can do is get your content onto major websites and in front of the huge potential audiences they serve. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Free Syndication<\/h3>","content":"Syndication gratuite","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles.png\" alt=\"letter tiles\" class=\"wp-image-52967\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles.png","alt":"letter tiles","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles.png","linkDestination":"media"},"style":{"width":960,"height":720,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p>We all love free things, and syndication is no different. The best thing about free syndication is that it doesn't mean you have to sacrifice quality in any way. The <a href=\"https:\/\/outgrow.co\/blog\/collaboration-tools-remote-content-teams\" target=\"_blank\" rel=\"noreferrer noopener\">best collaboration tools to create content<\/a> can also enable you to identify potential targets for free syndication for the content you create. <\/p>","content":[{"type":"text","data":"We all love free things, and syndication is no different. The best thing about free syndication is that it doesn't mean you have to sacrifice quality in any way. The <a href=\"https:\/\/outgrow.co\/blog\/collaboration-tools-remote-content-teams\" target=\"_blank\" rel=\"noreferrer noopener\">best collaboration tools to create content<\/a> can also enable you to identify potential targets for free syndication for the content you create. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are four main places you can syndicate your content with no added costs:<\/p>","content":[{"type":"text","data":"There are four main places you can syndicate your content with no added costs:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">1. Bigger Websites<\/h4>","content":"1. Des sites web plus grands","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>The benefit of reproducing your content on a larger site is that you amplify your reach, so more people will read the content you've created. The downside is that if a person can read your entire article on the host\u2019s site, they may not be inclined to click through to your website. However, this is still a great way to raise your brand\u2019s profile.<\/p>","content":[{"type":"text","data":"The benefit of reproducing your content on a larger site is that you amplify your reach, so more people will read the content you've created. The downside is that if a person can read your entire article on the host\u2019s site, they may not be inclined to click through to your website. However, this is still a great way to raise your brand\u2019s profile."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">2. Guest Posts\/Blogs<\/h4>","content":"2. Posts\/blogs d'invit\u00e9s","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>A lot of bigger sites prefer original content over reproduced content, but this can work in your favor, too. It can be worth publishing new content as a guest and getting access to that bigger audience. Your guest content may (if allowed) contain links back to your products, and you can (again if allowed) then syndicate that content back to your own platforms.<\/p>","content":[{"type":"text","data":"A lot of bigger sites prefer original content over reproduced content, but this can work in your favor, too. It can be worth publishing new content as a guest and getting access to that bigger audience. Your guest content may (if allowed) contain links back to your products, and you can (again if allowed) then syndicate that content back to your own platforms."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">3. Smaller or Similar Websites<\/h4>","content":"3. Sites web plus petits ou similaires","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>It\u2019s not always about reaching a bigger audience. It can also be beneficial to reach a more focused audience. This can work especially well if you're dealing with specialist or niche subjects. You can syndicate previously published content from your own platforms to sites where you know the audiences have similar interests.<\/p>","content":[{"type":"text","data":"It\u2019s not always about reaching a bigger audience. It can also be beneficial to reach a more focused audience. This can work especially well if you're dealing with specialist or niche subjects. You can syndicate previously published content from your own platforms to sites where you know the audiences have similar interests."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">4. Get Noticed with Great Content <\/h4>","content":"4. Se faire remarquer par un contenu de qualit\u00e9","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Getting syndicated isn't always about you being proactive. If your content is informative (for example, content that contains verifiable facts and figures, graphs, infographics, etc.) then websites may approach you. It will often be the case that they publish only part of the original piece but link back to the original source. While this isn't the usual form of syndication, it achieves your original aim, which is to extend the reach of your articles and content. <\/p>","content":[{"type":"text","data":"Getting syndicated isn't always about you being proactive. If your content is informative (for example, content that contains verifiable facts and figures, graphs, infographics, etc.) then websites may approach you. It will often be the case that they publish only part of the original piece but link back to the original source. While this isn't the usual form of syndication, it achieves your original aim, which is to extend the reach of your articles and content. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">The Takeaway<\/h2>","content":"\u00c0 emporter","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic.png\" alt=\"SEO graphic\" class=\"wp-image-52969\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic.png","alt":"SEO graphic","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic.png","linkDestination":"media"},"style":{"width":960,"height":640,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p>Syndicating your content is the perfect way to extend your reach. If you avoid the duplicate content trap and always target relevant sites, syndication can drive more customers to your site without costing you a bundle. With so many businesses competing in the marketplace, having your content on multiple sites can give you a real competitive edge. <\/p>","content":[{"type":"text","data":"Syndicating your content is the perfect way to extend your reach. If you avoid the duplicate content trap and always target relevant sites, syndication can drive more customers to your site without costing you a bundle. With so many businesses competing in the marketplace, having your content on multiple sites can give you a real competitive edge. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With membership websites, it\u2019s not just about keeping up with your competitors, it\u2019s about trying to get ahead of them. And with the <a href=\"https:\/\/memberpress.com\/blog\/help-members-find-purchase-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">growth of e-learning<\/a>, content syndication can be a way of attracting new students. <\/p>","content":[{"type":"text","data":"With membership websites, it\u2019s not just about keeping up with your competitors, it\u2019s about trying to get ahead of them. And with the <a href=\"https:\/\/memberpress.com\/blog\/help-members-find-purchase-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">growth of e-learning<\/a>, content syndication can be a way of attracting new students. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Businesses and customers are increasingly tech-savvy. Customers may access your platforms from multiple devices, so when your content is spread over multiple sites, there's a greater chance you'll fit with their preferences.<\/p>","content":[{"type":"text","data":"Businesses and customers are increasingly tech-savvy. Customers may access your platforms from multiple devices, so when your content is spread over multiple sites, there's a greater chance you'll fit with their preferences."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This is all part of an overall holistic approach where you recognize the need for far more than a single blinkered approach, and where businesses now serve their customers through as many varied channels as possible, including by using things like <a href=\"https:\/\/www.ringcentral.co.uk\/multi-level-ivr.html\" target=\"_blank\" rel=\"noreferrer noopener\">multi-level IVR<\/a> and business VoIP for customer service. This and other types of automation, such as RPA software, will also help you give the time and attention needed to get content syndication right.<\/p>","content":[{"type":"text","data":"This is all part of an overall holistic approach where you recognize the need for far more than a single blinkered approach, and where businesses now serve their customers through as many varied channels as possible, including by using things like <a href=\"https:\/\/www.ringcentral.co.uk\/multi-level-ivr.html\" target=\"_blank\" rel=\"noreferrer noopener\">multi-level IVR<\/a> and business VoIP for customer service. This and other types of automation, such as RPA software, will also help you give the time and attention needed to get content syndication right."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have additional questions about how to do content syndication? Let us know in the comments!<\/p>","content":[{"type":"text","data":"Do you have additional questions about how to do content syndication? Let us know in the comments!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! 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