Malgr\u00e9 le Coronavirus qui a contraint de nombreuses petites entreprises \u00e0 fermer leurs portes, les sp\u00e9cialistes du marketing en ligne continuent de prosp\u00e9rer dans le domaine du commerce \u00e9lectronique. \u00c0 la fin de l'ann\u00e9e 2020, les ventes en ligne ont augment\u00e9 de 44%, les consommateurs ayant d\u00e9pens\u00e9 plus de $861.12 milliards<\/a>. Selon les experts, ces chiffres ne feront qu'augmenter.<\/p>

CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\nToggle<\/span>

Stripe Checkout prend en charge les portefeuilles num\u00e9riques Apple Pay et Google Pay<\/a>
- Qu'est-ce qu'un portefeuille num\u00e9rique ?<\/a><\/li>
- Avantages d'Apple Pay pour les consommateurs<\/a><\/li>
- Avantages de Google Pay pour les consommateurs<\/a><\/li><\/ul><\/li>
- Augmentez les ventes de votre site d'adh\u00e9sion avec Apple Pay et Google Pay<\/a>
  - Adapt\u00e9e aux mobiles<\/a><\/li>
  - Des paiements plus rapides<\/a><\/li><\/ul><\/li>
  - Encore plus d'avantages<\/a>
    - S\u00e9curit\u00e9 renforc\u00e9e<\/a><\/li>
    - Checkout personnalisable<\/a><\/li><\/ul><\/li>
    - Comment ajouter Stripe Checkout \u00e0 votre site MemberPress<\/a><\/li>
    - Comment activer Apple Pay et Google Pay dans Stripe ?<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
      D'ici \u00e0 2023, commerce \u00e9lectronique commerce de d\u00e9tail<\/a> devrait passer de 14,1% \u00e0 22%, avec un nombre de acheteurs en ligne<\/a> passant \u00e0 278,33 millions. Cela repr\u00e9sente 91% de la population am\u00e9ricaine !<\/p>\n\n\n\n
      C'est pourquoi il n'a jamais \u00e9t\u00e9 aussi vital d'avoir une passerelle de paiement solide pour votre site d'adh\u00e9sion.<\/p>\n\n\n\n
      Les acheteurs avis\u00e9s font preuve d'une extr\u00eame prudence lorsqu'il s'agit d'effectuer des achats en ligne, comme il se doit. Nombreux sont ceux qui font un effort suppl\u00e9mentaire pour d\u00e9terminer si un site web est s\u00fbr afin d'\u00e9viter les fraudes \u00e0 la carte de cr\u00e9dit, les usurpations d'identit\u00e9 et les escroqueries. <\/p>\n\n\n\n
      En tant que propri\u00e9taire d'une entreprise en ligne, il est de votre responsabilit\u00e9 de fournir une passerelle de paiement fiable \u00e0 laquelle vos membres peuvent faire confiance pour que leurs m\u00e9thodes de paiement soient simples, s\u00e9curis\u00e9es et prot\u00e9g\u00e9es.<\/p>\n\n\n\n
      Heureusement, notre nouvelle int\u00e9gration de compte Stripe a facilit\u00e9 les choses. Nous sommes ravis d'annoncer que nos <\/strong>Paiement par carte de cr\u00e9dit<\/strong><\/a> plugin prend d\u00e9sormais en charge Apple Pay et Google Pay ! <\/strong><\/p>\n\n\n\n
      MemberPress fait partie des quelques plugins d'adh\u00e9sion qui ont r\u00e9ussi \u00e0 consolider les ajouts d'Apple Pay et de Google Pay de Stripe. <\/p>\n\n\n\n
      <\/span>Stripe Checkout prend en charge les portefeuilles num\u00e9riques Apple Pay et Google Pay<\/span><\/h2>\n\n\n\n $\"Page$ <\/a><\/figure>\n\n\n\n
      Rayure<\/a> est un MemberPress favori<\/a> lorsqu'il s'agit de passerelles de paiement par carte de cr\u00e9dit. En tant que processeur de paiement en ligne enti\u00e8rement int\u00e9gr\u00e9, Stripe fournit de multiples produits de paiement pour collecter des paiements uniques et r\u00e9currents de mani\u00e8re s\u00fbre, s\u00e9curis\u00e9e et facile. <\/p>\n\n\n\n
      Stripe aide \u00e9galement \u00e0 la facturation, au financement, \u00e0 la gestion des d\u00e9penses, \u00e0 la protection contre la fraude, etc.<\/p>\n\n\n\n
      Jusqu'\u00e0 pr\u00e9sent, les utilisateurs de MemberPress Stripe ne pouvaient accepter que les paiements par carte de cr\u00e9dit et de d\u00e9bit. Bien que cette m\u00e9thode soit \u00e0 la fois standard et efficace, elle peut prendre beaucoup de temps pour les clients.<\/p>\n\n\n\n
      La popularit\u00e9 croissante des portefeuilles num\u00e9riques tels qu'Apple Pay et Google Pay a acc\u00e9l\u00e9r\u00e9 l'exp\u00e9rience globale d'achat. <\/p>\n\n\n\n
      <\/span>Qu'est-ce qu'un portefeuille num\u00e9rique ? <\/span><\/h3>\n\n\n\n
      Les portefeuilles num\u00e9riques permettent aux utilisateurs de stocker num\u00e9riquement les informations relatives \u00e0 leurs cartes de cr\u00e9dit et de d\u00e9bit.<\/strong>. Si les logiciels de portefeuilles num\u00e9riques sont le plus souvent t\u00e9l\u00e9charg\u00e9s sous forme d'applications mobiles, ils peuvent \u00e9galement \u00eatre stock\u00e9s sur un ordinateur portable ou un ordinateur personnel.<\/p>\n\n\n\n
      Cette m\u00e9thode de paiement offre un moyen rapide et pratique de payer. Au lieu d'avoir \u00e0 saisir manuellement leurs informations de facturation, les clients peuvent choisir d'utiliser un portefeuille num\u00e9rique pour un processus d'achat beaucoup plus rapide et plus s\u00fbr. <\/p>\n\n\n\n
      <\/span>Avantages d'Apple Pay pour les consommateurs<\/span><\/h3>\n\n\n\n
      $\"Logo$ <\/a><\/figure>\n<\/div>\n\n\n
      Apple Pay permet aux clients de payer en utilisant les m\u00e9thodes de paiement enregistr\u00e9es sur leurs produits Apple Pay, c'est-\u00e0-dire iPhone, iPad, iMac ou tout autre appareil utilisant le syst\u00e8me d'exploitation iOS. <\/p>\n\n\n\n
      Avec Apple Pay, les utilisateurs peuvent :<\/p>\n\n\n\n
      \n
      Gagnez des r\u00e9compenses.<\/strong> Les utilisateurs d'Apple Pay b\u00e9n\u00e9ficient d'un cashback de 2% avec des transactions quotidiennes.<\/li>\n\n\n\n
      Transf\u00e9rer de l'argent.<\/strong> Les utilisateurs d'Apple Pay peuvent envoyer et recevoir de l'argent de leur famille et de leurs amis, et m\u00eame partager leurs d\u00e9penses avec d'autres personnes. <\/li>\n\n\n\n
      Activer la s\u00e9curit\u00e9 biom\u00e9trique. <\/strong>Les utilisateurs d'Apple Pay peuvent prot\u00e9ger leurs donn\u00e9es financi\u00e8res en prot\u00e9geant le contenu derri\u00e8re un scanner facial et un lecteur d'empreintes digitales.<\/li>\n\n\n\n
      Se sentir en s\u00e9curit\u00e9.<\/strong> Les num\u00e9ros de carte de cr\u00e9dit ne sont jamais stock\u00e9s sur un appareil ou sur les serveurs Apple Pay. Apple Pay utilise plut\u00f4t un num\u00e9ro sp\u00e9cifique \u00e0 l'appareil et un code de transaction unique. En outre, Apple Pay ne conserve pas les informations relatives aux transactions - celles-ci restent entre l'utilisateur, le commer\u00e7ant ou le d\u00e9veloppeur, et la banque.<\/li>\n<\/ul>\n\n\n\n
      \n\n $\"memberpress$ <\/a>\n<\/div><\/div>\n\n\n\n
      \n
      $\"Logo$ <\/a><\/figure>\n<\/div>\n\n\n
      <\/span>Avantages de Google Pay pour les consommateurs <\/span><\/h3>\n\n\n\n
      Google Pay est un peu plus polyvalent qu'Apple Pay. Les utilisateurs peuvent payer \u00e0 l'aide de n'importe quel appareil disposant des m\u00e9thodes de paiement Google Pay qu'ils ont enregistr\u00e9es.<\/p>\n\n\n\n
      Avec Google Pay, les utilisateurs b\u00e9n\u00e9ficient de :<\/p>\n\n\n\n
      \n
      R\u00e9compenses Cashback.<\/strong> Les utilisateurs de Google Pay peuvent b\u00e9n\u00e9ficier de remises en esp\u00e8ces sur leurs achats professionnels courants.<\/li>\n\n\n\n
      Transferts d'argent.<\/strong> Les utilisateurs de Google Pay peuvent envoyer de l'argent aux membres de leur famille et \u00e0 leurs amis, ainsi que demander de l'argent en priv\u00e9 pour des d\u00e9penses fractionn\u00e9es.<\/li>\n\n\n\n
      Connexions d'affaires. <\/strong>Les utilisateurs de Google Pay peuvent <\/strong>de suivre leurs d\u00e9penses dans les commerces qu'ils fr\u00e9quentent le plus souvent. La plateforme enregistre \u00e9galement les cartes de fid\u00e9lit\u00e9 et les cartes-cadeaux.<\/li>\n\n\n\n
      La s\u00e9curit\u00e9.<\/strong> Google Pay utilise un num\u00e9ro de compte virtuel plut\u00f4t que des informations personnelles sur la carte de cr\u00e9dit. Les mesures de s\u00e9curit\u00e9 suppl\u00e9mentaires comprennent l'authentification, le cryptage des transactions et la protection contre la fraude.<\/li>\n<\/ul>\n\n\n\n
      Dans une soci\u00e9t\u00e9 sans contact, de plus en plus d'entreprises s'adaptent \u00e0 cette technologie. 51% de personnes utilisant des portefeuilles num\u00e9riques<\/a>. Et c'est logique. Les portefeuilles num\u00e9riques am\u00e9liorent consid\u00e9rablement l'exp\u00e9rience d'achat en ligne. <\/p>\n\n\n\n
      Les entreprises en ligne profitent des avantages et de la commodit\u00e9 g\u00e9n\u00e9rale des portefeuilles num\u00e9riques pour augmenter les ventes de commerce \u00e9lectronique et r\u00e9duire les abandons de panier. <\/p>\n\n\n\n
      <\/span>Augmentez les ventes de votre site d'adh\u00e9sion avec Apple Pay et Google Pay <\/span><\/h2>\n\n\n\n
      Les entreprises en ligne perdent plus de $18 milliards d'euros chaque ann\u00e9e \u00e0 cause de abandon de panier<\/a>.<\/p>\n\n\n\n
      En activant Apple Pay et Google Pay sur votre site, vous pouvez am\u00e9liorer l'exp\u00e9rience utilisateur globale de vos membres gr\u00e2ce \u00e0 un processus de paiement plus rapide et plus pratique. <\/p>\n\n\n\n
      <\/span>Adapt\u00e9e aux mobiles <\/span><\/h3>\n\n\n\n
      Le plus grand d\u00e9fi auquel sont confront\u00e9s les sp\u00e9cialistes du marketing en ligne est sans doute la faiblesse des taux de conversion sur mobile. Selon l'\u00e9tude Liste de confiance<\/a>, le taux moyen d'abandon du panier sur les t\u00e9l\u00e9phones mobiles est de 85,65%<\/strong>. Il y a plusieurs raisons \u00e0 cela : accessibilit\u00e9 r\u00e9duite, \u00e9cran plus petit, h\u00e9sitation des clients, etc.<\/p>\n\n\n\n
      Les fonctionnalit\u00e9s d'Apple Pay et de Google Pay adapt\u00e9es aux mobiles am\u00e9liorent l'exp\u00e9rience d'achat sur t\u00e9l\u00e9phone portable en affichant une page de paiement claire et facile \u00e0 parcourir.<\/p>\n\n\n\n
      Vos membres peuvent simplement opter pour l'option Apple Pay ou Google Pay, et d'un simple clic, acheter un produit en toute confiance et sans avoir \u00e0 quitter leur si\u00e8ge.<\/p>\n\n\n\n
      $\"Vues$ <\/a>
      Vues mobiles d'Apple Pay et de Google Pay<\/figcaption><\/figure>\n\n\n\n
      Les d\u00e9taillants en ligne qui permettent l'utilisation de portefeuilles num\u00e9riques voient leur chiffre d'affaires multipli\u00e9 par trois en moyenne. conversion des paniers d'achat sur mobile<\/a>.<\/strong><\/p>\n\n\n\n
      <\/span>Des paiements plus rapides <\/span><\/h3>\n\n\n\n
      Pr\u00e8s de 30% des consommateurs ne finalisent pas un achat en raison d'une long et compliqu\u00e9<\/a> processus de paiement.<\/p>\n\n\n\n
      Auparavant, lorsqu'un membre souhaitait acheter votre prochain produit disponible, il \u00e9tait possible de le faire. contenu du cours<\/a>, Pour cela, il doit d'abord trouver son portefeuille. Ensuite, il devra sortir sa carte de cr\u00e9dit ou de d\u00e9bit et taper son long num\u00e9ro de carte (probablement plusieurs fois en raison d'erreurs de frappe g\u00eanantes).<\/p>\n\n\n\n
      Ensuite, ils doivent remplir leurs coordonn\u00e9es bancaires avant de pouvoir effectuer leur achat. C'est \u00e9puisant !<\/em> D\u00e9sormais, avec Apple Pay et Google Pay, vos membres peuvent passer \u00e0 la caisse en quelques clics seulement ! <\/p>\n\n\n\n
      En arrivant sur votre page de paiement MemberPress, un membre peut choisir de payer en utilisant son compte Apple Pay ou Google Pay via Stripe Checkout. D'un simple clic, il sera redirig\u00e9 vers son compte Stripe o\u00f9 toutes ses informations sont d\u00e9j\u00e0 pr\u00e9-remplies. <\/p>\n\n\n\n
      $\"Vue$ <\/a>
      Vue du bureau d'Apple Pay <\/figcaption><\/figure>\n\n\n\n
      $\"Google$ <\/a>
      Google Pay Desktop View <\/figcaption><\/figure>\n\n\n\n
      Apr\u00e8s avoir confirm\u00e9 son paiement dans Stripe Checkout, le membre sera redirig\u00e9 vers votre MemberPress. Merci de votre attention<\/em> page. <\/p>\n\n\n\n
      <\/span>Encore plus d'avantages <\/span><\/h2>\n\n\n\n<\/span>S\u00e9curit\u00e9 renforc\u00e9e <\/span><\/h3>\n\n\n\n
      Nous avons d\u00e9j\u00e0 \u00e9voqu\u00e9 les fonctions de s\u00e9curit\u00e9 avanc\u00e9es d'Apple Pay et de Google Pay. Comme ces portefeuilles num\u00e9riques sont pris en charge par les serveurs s\u00e9curis\u00e9s de Stripe, vos informations financi\u00e8res sensibles et celles de vos membres sont encore mieux prot\u00e9g\u00e9es.<\/p>\n\n\n\n
      Stripe est certifi\u00e9 PCI Service Provider Level 1, le niveau de certification le plus strict dans l'industrie des paiements. Toutes les transactions effectu\u00e9es par l'interm\u00e9diaire de Stripe sont Secure Socket Layer (couche de sockets s\u00e9curis\u00e9s)<\/a> (SSL\/TLS) et les num\u00e9ros de cartes de cr\u00e9dit sont stock\u00e9s en toute s\u00e9curit\u00e9 dans un format crypt\u00e9. <\/p>\n\n\n\n
      Avec notre caisse Stripe am\u00e9lior\u00e9e, vous ferez partie des innombrables entreprises, y compris Amazon, Pinterest, Slack<\/a>, et Zoom, qui font confiance \u00e0 Stripe Checkout pour tous les besoins de facturation de leur entreprise. <\/p>\n\n\n\n
      <\/span>Checkout personnalisable <\/span><\/h3>\n\n\n\n
      La caisse personnalisable de Stripe garantit la visibilit\u00e9 de la marque depuis le moment o\u00f9 le client commence \u00e0 acheter sur votre site Web jusqu'au message de confirmation du paiement final.<\/p>\n\n\n\n
      Vous pouvez t\u00e9l\u00e9charger le logo de votre entreprise et choisir une palette de couleurs correspondant \u00e0 l'identit\u00e9 de votre marque. Vous pouvez \u00e9galement afficher vos politiques commerciales pour relier vos coordonn\u00e9es, les conditions de paiement, les protocoles de retour, etc. <\/p>\n\n\n\n
      $\"Personnalisation$ <\/a>
      Dans Stripe Checkout, vous pouvez choisir parmi une vari\u00e9t\u00e9 de combinaisons de couleurs pour assortir les pages Apple Pay et Google Pay \u00e0 la marque de votre entreprise. <\/figcaption><\/figure>\n\n\n\n
      <\/span>Comment ajouter Stripe Checkout \u00e0 votre site MemberPress<\/span><\/h2>\n\n\n\n
      Stripe Checkout est une passerelle de paiement gratuite pour nos clients. MemberPress Basic, Plus ou Pro<\/a> plans. Si vous n'avez pas encore de compte Stripe, vous devez en cr\u00e9er un. ici<\/a>.<\/p>\n\n\n\n
      \n
      Naviguez jusqu'\u00e0 MemberPress > Param\u00e8tres > Paiements<\/em> et ajoutez une nouvelle passerelle. OU, si vous mettez \u00e0 jour votre caisse Stripe existante, passez \u00e0 l'\u00e9tape 8 ci-dessous. <\/li>\n\n\n\n
      Cliquez sur le bouton bleu Se connecter avec Stripe<\/em> bouton.<\/li>\n\n\n\n
      Authentifiez votre compte MemberPress en saisissant votre nom d'utilisateur et votre mot de passe. mot de passe<\/a>.<\/li>\n\n\n\n
      Ensuite, vous serez redirig\u00e9 vers l'authentification de votre compte Stripe. Si vous n'\u00eates pas connect\u00e9 \u00e0 Stripe, cliquez sur S'inscrire<\/em> dans le coin sup\u00e9rieur droit.<\/li>\n\n\n\n
      S\u00e9lectionnez votre compte Stripe et cliquez sur le bouton Connecter mon compte Stripe<\/em> bouton.<\/li>\n\n\n\n
      Note : Si votre compte Stripe n'a pas \u00e9t\u00e9 enti\u00e8rement configur\u00e9 et activ\u00e9 pour le \u201cmode Live\u201d, vous ne pourrez pas vous connecter tant que vous n'aurez pas v\u00e9rifi\u00e9 votre compte.<\/li>\n\n\n\n
      Apr\u00e8s la connexion, vous serez redirig\u00e9 vers votre tableau de bord MemberPress.<\/li>\n\n\n\n
      Localisez votre nouvelle passerelle Stripe dans les param\u00e8tres de MemberPress et v\u00e9rifiez l'option Activer Stripe Checkout<\/em> case \u00e0 cocher.<\/li>\n\n\n\n
      Sauvegarder les param\u00e8tres du MemberPress.<\/li>\n<\/ol>\n\n\n\n
      Voil\u00e0, c'est fait ! Vous avez ajout\u00e9 (ou mis \u00e0 jour) Stripe Checkout avec succ\u00e8s. <\/p>\n\n\n\n
      Pour en savoir plus sur la configuration de votre site MemberPress avec Stripe Checkout, jeter un coup d'\u0153il \u00e0 nos documents de support sur l'int\u00e9gration de Stripe Checkout<\/a>.<\/p>\n\n\n\n
      Pour un excellent tutoriel sur l'utilisation de Stripe avec MemberPress, consultez notre derni\u00e8re vid\u00e9o :<\/p>\n\n\n\n
      \n
      <\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-enable-apple-pay-and-google-pay-in-stripe\"><span class=\"ez-toc-section\" id=\"How_to_Enable_Apple_Pay_and_Google_Pay_in_Stripe\"><\/span>Comment activer Apple Pay et Google Pay dans Stripe ? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Commencez \u00e0 accepter Apple Pay et Google Pay sur votre site d'adh\u00e9sion d\u00e8s aujourd'hui avec l'aide de ces documents d'assistance Stripe : <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pour en savoir plus sur l'ajout d'Apple Pay \u00e0 votre compte Stripe, veuillez cliquer ici. <a href=\"https:\/\/support.stripe.com\/questions\/enable-apple-pay-on-your-stripe-account\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">visiter cette page<\/a>.<\/li>\n\n\n\n<li>Pour en savoir plus sur l'ajout de Google Pay \u00e0 votre compte Stripe, veuillez cliquer ici. <a href=\"https:\/\/stripe.com\/docs\/google-pay\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">visiter cette page<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous des questions sur la nouvelle int\u00e9gration du compte Stripe ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de vous abonner \u00e0 notre lettre d'information dans la rubrique <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Lien d'affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> \u00e0 votre droite !<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>In spite of the Coronavirus forcing many small businesses to close their doors, online marketers continue to thrive in ecommerce sales. By the end of 2020, online sales were up 44% as consumers spent over $861.12 billion. Experts say these numbers will only go up from here. By 2023, ecommerce retail is expected to rise 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