{"id":2647,"date":"2014-01-08T03:57:20","date_gmt":"2014-01-08T03:57:20","guid":{"rendered":"https:\/\/memberpress.com\/?p=2647"},"modified":"2017-09-27T01:05:12","modified_gmt":"2017-09-27T07:05:12","slug":"supercharge-membership-site-rankings-with-webmaster-tools","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/supercharge-membership-site-rankings-with-webmaster-tools\/","title":{"rendered":"Optimiser le classement des sites d'adh\u00e9sion gr\u00e2ce aux outils pour webmasters"},"content":{"rendered":"<p>Si vous n'avez pas encore connect\u00e9 votre site d'adh\u00e9sion aux Outils pour les webmasters de Google, vous passez \u00e0 c\u00f4t\u00e9 d'une multitude de donn\u00e9es pr\u00e9cieuses. Vous vous demandez peut-\u00eatre ce que sont les Outils pour les webmasters ? Je vais laisser Google r\u00e9pondre \u00e0 cette question \u00e0 travers cette courte vid\u00e9o qu'ils ont r\u00e9alis\u00e9e.<\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/COcl6ax38IY?enablejsapi=1\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>En r\u00e9alit\u00e9, l'objectif est de vous aider \u00e0 obtenir de meilleurs r\u00e9sultats dans les r\u00e9sultats de recherche Google, ce qui vous permettra d'attirer davantage de clients.<\/p>\n<p>Pour vous donner un aper\u00e7u du type de donn\u00e9es que vous pourriez obtenir gr\u00e2ce aux Outils pour les webmasters, voici quelques captures d\u2019\u00e9cran d\u2019un site que je g\u00e8re. Il s\u2019agit de la vue du tableau de bord : vous pouvez y voir le nombre d\u2019erreurs d\u2019exploration d\u00e9tect\u00e9es par Google, le nombre de requ\u00eates de recherche, ainsi que si vous avez ou non soumis un plan du site. Mais il y a bien d\u2019autres d\u00e9tails que vous pouvez explorer, comme vous pouvez le voir dans la barre lat\u00e9rale d\u00e9velopp\u00e9e. Vous pouvez voir qui cr\u00e9e des liens vers votre site, le nombre de vos pages index\u00e9es par Google, demander l'exploration et l'indexation de votre site ou de pages sp\u00e9cifiques (tr\u00e8s utile si vous avez apport\u00e9 des modifications \u00e0 votre site et que vous souhaitez qu'elles apparaissent rapidement dans les r\u00e9sultats de recherche), ainsi que de nombreux autres \u00e9l\u00e9ments d\u00e9taill\u00e9s pouvant am\u00e9liorer les performances de votre site en mati\u00e8re de r\u00e9f\u00e9rencement.<\/p>\n<p><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-1.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-2652\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-1.png\" alt=\"Tableau de bord des outils pour les webmasters\" width=\"1207\" height=\"711\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-1.png 1207w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-1-300x177.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-1-1024x603.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-1-768x452.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-1-289x170.png 289w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-1-840x495.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-1-1161x684.png 1161w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-1-700x412.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-1-156x92.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-1-1080x636.png 1080w\" sizes=\"(max-width: 1207px) 100vw, 1207px\" \/><\/a><\/p>\n<p>Cette deuxi\u00e8me capture d'\u00e9cran montre certains des d\u00e9tails que vous pouvez obtenir en connectant votre site et qui sont difficiles \u00e0 obtenir ailleurs. Google est r\u00e9cemment pass\u00e9 \u00e0 (non fourni) pour la plupart des mots-cl\u00e9s organiques qui g\u00e9n\u00e8rent du trafic vers votre site lorsque vous consultez vos donn\u00e9es analytiques, mais dans les Outils pour les webmasters, vous pouvez toujours obtenir des donn\u00e9es sur ces mots-cl\u00e9s, votre position moyenne, le taux de clics, les clics et les impressions. Vous pouvez \u00e9galement consulter ces donn\u00e9es pour les pages les plus visit\u00e9es de votre site. Des donn\u00e9es tr\u00e8s utiles \u00e0 port\u00e9e de main.<a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-2.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-2651\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-2.png\" alt=\"Page des requ\u00eates de recherche des outils pour les webmasters\" width=\"1183\" height=\"740\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-2.png 1183w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-2-300x188.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-2-1024x641.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-2-768x480.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-2-272x170.png 272w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-2-840x525.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-2-1093x684.png 1093w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-2-700x438.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-2-156x98.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-2-1080x676.png 1080w\" sizes=\"(max-width: 1183px) 100vw, 1183px\" \/><\/a><\/p>\n<p>Alors, connectez votre site \u00e0 <a href=\"http:\/\/www.google.com\/webmasters\/\">Outils Google pour les webmasters<\/a> et commencez \u00e0 obtenir ces donn\u00e9es pr\u00e9cieuses. Pour doubler votre valeur, connectez votre site \u00e0\u00a0<a href=\"http:\/\/www.bing.com\/toolbox\/webmaster\">Outils pour les webmasters de Bing<\/a> et obtenez toutes sortes de donn\u00e9es utiles des deux plus grands moteurs de recherche sur l'\u00e9tat de votre site et sur les moyens de l'am\u00e9liorer.<\/p>","protected":false},"excerpt":{"rendered":"<p>If you haven&#8217;t connected your membership site to Google&#8217;s Webmaster Tools yet, there is a lot of valuable data that you&#8217;re missing out on.\u00a0What is Webmaster Tools you ask? I&#8217;ll let them answer that question with this short video they&#8217;ve created. The point really, is helping you perform better in Google&#8217;s search results, which means [&hellip;]<\/p>\n","protected":false},"author":932,"featured_media":15772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[79,81,80,82,78],"class_list":["post-2647","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-google","tag-google-webmaster-tools","tag-rankings","tag-search-engine-optimization","tag-webmaster-tools","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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