{"id":2647,"date":"2014-01-08T03:57:20","date_gmt":"2014-01-08T03:57:20","guid":{"rendered":"https:\/\/memberpress.com\/?p=2647"},"modified":"2017-09-27T01:05:12","modified_gmt":"2017-09-27T07:05:12","slug":"supercharge-membership-site-rankings-with-webmaster-tools","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/supercharge-membership-site-rankings-with-webmaster-tools\/","title":{"rendered":"Optimiser le classement des sites d'adh\u00e9sion gr\u00e2ce aux outils pour webmasters"},"content":{"rendered":"<p>Si vous n'avez pas encore connect\u00e9 votre site de membres aux Outils pour les webmasters de Google, vous passez \u00e0 c\u00f4t\u00e9 d'un grand nombre de donn\u00e9es pr\u00e9cieuses. Qu'est-ce que les outils pour les webmasters ? Je les laisserai r\u00e9pondre \u00e0 cette question avec cette courte vid\u00e9o qu'ils ont cr\u00e9\u00e9e.<\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/COcl6ax38IY?enablejsapi=1\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>L'objectif est de vous aider \u00e0 mieux figurer dans les r\u00e9sultats de recherche de Google, ce qui se traduit par une augmentation du nombre de clients.<\/p>\n<p>Pour vous donner une id\u00e9e du type de donn\u00e9es que vous pouvez obtenir \u00e0 partir des outils pour les webmasters, voici quelques captures d'\u00e9cran d'un site que je g\u00e8re. Il s'agit de la vue du tableau de bord. Vous pouvez voir le nombre d'erreurs d'indexation d\u00e9tect\u00e9es par Google, le nombre de requ\u00eates de recherche et si vous avez soumis un plan du site. Mais vous pouvez acc\u00e9der \u00e0 bien d'autres d\u00e9tails, que vous pouvez voir dans la barre lat\u00e9rale \u00e9largie. Vous pouvez voir qui cr\u00e9e des liens vers vous, combien de vos pages ont \u00e9t\u00e9 index\u00e9es par Google, vous pouvez demander que votre site ou des pages sp\u00e9cifiques soient explor\u00e9es et index\u00e9es (tr\u00e8s utile si vous avez apport\u00e9 des modifications \u00e0 votre site et que vous souhaitez qu'il apparaisse rapidement dans les r\u00e9sultats de recherche), ainsi que de nombreuses autres informations d\u00e9taill\u00e9es qui peuvent contribuer \u00e0 am\u00e9liorer les performances de votre site en mati\u00e8re de recherche.<\/p>\n<p><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-1.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-2652\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-1.png\" alt=\"Tableau de bord des outils pour les webmasters\" width=\"1207\" height=\"711\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-1.png 1207w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-1-300x177.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-1-1024x603.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-1-768x452.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-1-289x170.png 289w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-1-840x495.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-1-1161x684.png 1161w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-1-700x412.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-1-156x92.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-1-1080x636.png 1080w\" sizes=\"(max-width: 1207px) 100vw, 1207px\" \/><\/a><\/p>\n<p>Cette deuxi\u00e8me capture d'\u00e9cran montre certains des d\u00e9tails que vous pouvez obtenir en connectant votre site et qui sont difficiles \u00e0 obtenir ailleurs. Google est r\u00e9cemment pass\u00e9 \u00e0 (non fourni) pour la plupart des mots-cl\u00e9s organiques qui g\u00e9n\u00e8rent du trafic vers votre site lorsque vous consultez vos donn\u00e9es analytiques, mais dans les Outils pour les webmasters, vous pouvez toujours obtenir des donn\u00e9es sur ces mots-cl\u00e9s, votre position moyenne, le taux de clics, les clics et les impressions. Vous pouvez \u00e9galement consulter ces donn\u00e9es pour les pages les plus visit\u00e9es de votre site. Des donn\u00e9es tr\u00e8s utiles \u00e0 port\u00e9e de main.<a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-2.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-2651\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-2.png\" alt=\"Page des requ\u00eates de recherche des outils pour les webmasters\" width=\"1183\" height=\"740\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-2.png 1183w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-2-300x188.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-2-1024x641.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-2-768x480.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-2-272x170.png 272w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-2-840x525.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-2-1093x684.png 1093w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-2-700x438.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-2-156x98.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/01\/Webmaster-2-1080x676.png 1080w\" sizes=\"(max-width: 1183px) 100vw, 1183px\" \/><\/a><\/p>\n<p>Alors, connectez votre site \u00e0 <a href=\"http:\/\/www.google.com\/webmasters\/\">Outils Google pour les webmasters<\/a> et commencez \u00e0 obtenir ces donn\u00e9es pr\u00e9cieuses. Pour doubler votre valeur, connectez votre site \u00e0\u00a0<a href=\"http:\/\/www.bing.com\/toolbox\/webmaster\">Outils pour les webmasters de Bing<\/a> et obtenez toutes sortes de donn\u00e9es utiles des deux plus grands moteurs de recherche sur l'\u00e9tat de votre site et sur les moyens de l'am\u00e9liorer.<\/p>","protected":false},"excerpt":{"rendered":"<p>If you haven\u2019t connected your membership site to Google\u2019s Webmaster Tools yet, there is a lot of valuable data that you\u2019re missing out on.\u00a0What is Webmaster Tools you ask? I\u2019ll let them answer that question with this short video they\u2019ve created. The point really, is helping you perform better in Google\u2019s search results, which means [\u2026]<\/p>\n","protected":false},"author":932,"featured_media":15772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[79,81,80,82,78],"class_list":{"0":"post-2647","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"tag-google","9":"tag-google-webmaster-tools","10":"tag-rankings","11":"tag-search-engine-optimization","12":"tag-webmaster-tools","13":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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