Heureusement, il existe des moyens d'\u00e9quilibrer les recettes qui entrent dans votre entreprise et l'argent qui en sort. <\/p>\n\n\n\n

Gr\u00e2ce \u00e0 quelques conseils simples et aux meilleures pratiques, vous pouvez \u00e9viter les probl\u00e8mes de tr\u00e9sorerie et faire de votre site d'adh\u00e9sion un op\u00e9rateur souple et efficace !<\/p>\n\n\n\n

In this article, we\u2019ll explore what cash flow is and why it\u2019s important. We\u2019ll then share three ways to improve your cash flow and make sure that a shortfall of funds doesn\u2019t ruin all your hard work. Let\u2019s get started!<\/p>\n\n\n\n

Comprendre le flux de tr\u00e9sorerie (et pourquoi il est important pour votre site d'affiliation)<\/h2>\n\n\n\n
Le flux de tr\u00e9sorerie est le les mouvements d'argent \u00e0 l'int\u00e9rieur et \u00e0 l'ext\u00e9rieur d'une entreprise.<\/strong> Il tient compte de vos recettes ainsi que de vos co\u00fbts de fonctionnement, tels que h\u00e9bergement web<\/a>les d\u00e9penses de marketing et les salaires des employ\u00e9s.<\/p>\n\n\n\n
A flux de tr\u00e9sorerie positif<\/strong> signifie que votre entreprise re\u00e7oit plus d'argent<\/strong> que de sortir. Dans ce cas, vos liquidit\u00e9s augmentent et votre site d'affiliation peut \u00eatre consid\u00e9r\u00e9 comme un succ\u00e8s. <\/p>\n\n\n\n
$\"Gif$ <\/figure>\n\n\n\n
Vous \u00eates ainsi en position de force pour d\u00e9velopper votre activit\u00e9 en ligne. Par exemple, vous pouvez investir dans de nouvelles campagnes de marketing et de publicit\u00e9, embaucher du personnel ou am\u00e9liorer votre plan d'h\u00e9bergement.<\/p>\n\n\n\n
A flux de tr\u00e9sorerie n\u00e9gatif<\/strong> indique que votre les liquidit\u00e9s diminuent<\/strong>. While it may be tempting to focus on the inflow of cash, it\u2019s important to look at the bigger picture. Vous pouvez g\u00e9n\u00e9rer beaucoup de revenus et encore <\/em>ont un flux de tr\u00e9sorerie n\u00e9gatif<\/strong>. <\/p>\n\n\n\n
$\"bureau$ <\/figure>\n\n\n\n
Un flux de tr\u00e9sorerie n\u00e9gatif est g\u00e9n\u00e9ralement caus\u00e9 par d\u00e9penses excessives<\/strong>. Par exemple, vous avez peut-\u00eatre embauch\u00e9 plus d'employ\u00e9s que vous n'en avez r\u00e9ellement besoin, ou vous payez pour des outils haut de gamme sans les utiliser pleinement.<\/p>\n\n\n\n
Apprendre \u00e0 am\u00e9liorer le flux de tr\u00e9sorerie de votre site d'adh\u00e9sion vous permettra de vous assurer que toutes vos d\u00e9penses sont couvertes afin de pouvoir vous concentrer sur la croissance.<\/p>\n\n\n\n
Comment am\u00e9liorer rapidement le flux de tr\u00e9sorerie de votre site d'adh\u00e9sion (3 conseils cl\u00e9s)<\/h2>\n\n\n\n
La gestion de votre tr\u00e9sorerie est essentielle \u00e0 la r\u00e9ussite de votre entreprise. Votre site d'affiliation est peut-\u00eatre rentable, mais une mauvaise gestion de la tr\u00e9sorerie peut vous amener \u00e0 avoir du mal \u00e0 payer vos factures. Voici trois moyens simples de cr\u00e9er un flux de tr\u00e9sorerie positif.<\/p>\n\n\n\n
<\/span>1. Analyser vos cycles de tarification et de paiement<\/span><\/h3>\n\n\n\n
It\u2019s pretty common for sites d'adh\u00e9sion<\/a> pour offrir plusieurs cycles de paiement, par exemple, abonnements mensuels et annuels<\/a>. To encourage signups, it\u2019s also smart to create a gamme d'abonnements<\/a> avec des tarifs adapt\u00e9s aux diff\u00e9rents budgets et besoins :<\/p>\n\n\n
\n
$\"Capture$ <\/a><\/figure>\n<\/div>\n\n\n
To balance your outgoing and incoming funds, you\u2019ve got to consider all of this information into your financial planning. <\/p>\n\n\n\n
Pr\u00e9vision pr\u00e9cise des flux de tr\u00e9sorerie<\/strong> vous permettra d'avoir suffisamment d'argent pour payer vos factures. Cela peut faire la diff\u00e9rence entre la croissance de votre entreprise et la faillite.<\/p>\n\n\n\n
Pour maintenir un flux de tr\u00e9sorerie sain<\/a>Vous pouvez \u00e9galement exp\u00e9rimenter diff\u00e9rents mod\u00e8les de paiement et de tarification. Par exemple, vous pourriez cr\u00e9er un nouveau niveau d'adh\u00e9sion premium ou offrir une r\u00e9duction sur les abonnements annuels.<\/p>\n\n\n\n
De nombreux sites d'affiliation incitent \u00e9galement les clients \u00e0 investir dans un abonnement annuel en le comparant soigneusement au prix d'un abonnement mensuel. <\/p>\n\n\n\n
En encourageant les nouveaux utilisateurs \u00e0 souscrire \u00e0 un plan de paiement annuel, vous pouvez imm\u00e9diatement augmenter votre flux de tr\u00e9sorerie.<\/p>\n\n\n\n
Bien qu'il soit tentant de se contenter de augmenter vos prix<\/a>, this isn\u2019t guaranteed to improve cash flow for your membership site. Higher prices may result in fewer sales, which will have a negative impact on your income.<\/p>\n\n\n\n
Exp\u00e9rimentez avec les prix et les cycles de paiement pour trouver le point id\u00e9al qui vous permettra d'obtenir les meilleurs r\u00e9sultats.<\/p>\n\n\n\n
<\/span>2. R\u00e9duire le taux de d\u00e9sistement<\/span><\/h3>\n\n\n\n
Le taux de d\u00e9sabonnement est le taux auquel les clients cessent de faire affaire avec votre site d'affiliation. Il peut s'agir d'utilisateurs qui ne parviennent pas \u00e0 renouvellent leurs abonnements<\/a>Ils ont donc d\u00e9cid\u00e9 d'annuler leur adh\u00e9sion, voire de demander un remboursement.<\/p>\n\n\n\n
CHURN : taux auquel les clients cessent de faire affaire avec votre site.<\/p>\n\n\n\n
Une \u00e9tude a montr\u00e9 que la fid\u00e9lisation de la client\u00e8le est le principal moteur de recettes<\/a>. Si vous pouvez r\u00e9duire votre taux de d\u00e9sabonnement<\/a> de seulement 5%, vous pourriez augmenter vos profits jusqu'\u00e0 95%, selon les estimations de l'Institut d'\u00e9tudes de march\u00e9 de l'Union europ\u00e9enne. \u00c9cole de commerce de Harvard<\/a>.<\/p>\n\n\n\n
Churn can occur when a customer loses interest in your brand. With so many sites to choose from, you\u2019ll need to work hard to maintenir l'engagement de vos membres<\/a> avec votre site.<\/p>\n\n\n\n
Les nouveaux contenus ou fonctionnalit\u00e9s repr\u00e9sentent des opportunit\u00e9s de r\u00e9engager les membres d\u00e9sint\u00e9ress\u00e9s. MemberPress<\/a> s'int\u00e8gre \u00e0 services de marketing par courrier \u00e9lectronique<\/a> tels que Campagne active<\/a> vous pouvez donc toujours envoyer une campagne pour attirer l'attention sur de nouvelles offres int\u00e9ressantes :<\/p>\n\n\n\n
$\"capture$ <\/a><\/figure>\n\n\n\n
Des \u00e9tudes sugg\u00e8rent que les Am\u00e9ricains d\u00e9pensent plus de cinq heures par jour<\/a> de consulter leurs bo\u00eetes de r\u00e9ception professionnelles et personnelles. Une campagne d'envoi de courriels peut \u00eatre un moyen efficace de raviver l'int\u00e9r\u00eat de votre public.<\/p>\n\n\n\n
Vous souhaitez \u00e9galement surveiller l'engagement des membres<\/a>. Par exemple, suivez la fr\u00e9quence des connexions et le nombre de membres actifs sur leur profil. Identifiez les abonn\u00e9s qui perdent de l'int\u00e9r\u00eat afin de pouvoir prendre des mesures pour les r\u00e9engager. <\/p>\n\n\n\n
Vous pouvez \u00e9galement utiliser la segmentation pour cibler les clients d\u00e9sint\u00e9ress\u00e9s<\/a> avec des campagnes d'e-mailing suppl\u00e9mentaires.<\/p>\n\n\n\n
Votre service client\u00e8le joue \u00e9galement un r\u00f4le dans votre taux de d\u00e9sabonnement. Presque 70% de barattage<\/a> se produit en raison d'un service m\u00e9diocre, mais 91% des clients m\u00e9contents partiront sans se plaindre. <\/p>\n\n\n\n
$\"Client$
Satisfaire vos clients pour mieux les fid\u00e9liser<\/figcaption><\/figure>\n\n\n\n
Pour r\u00e9duire le taux de d\u00e9sabonnement d\u00fb \u00e0 un service m\u00e9diocre, vous devrez peut-\u00eatre \u00eatre proactif et demander \u00e0 vos membres de vous faire part de leurs commentaires. Cela peut vous aider \u00e0 identifier les probl\u00e8mes g\u00e9n\u00e9raux de votre site d'adh\u00e9sion ainsi que les utilisateurs sp\u00e9cifiques qui ne sont pas satisfaits de vos performances.<\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATCH >>> How to Reduce Member Cancellations on Your Membership Site (MemberPress Cancel Override Add-on)<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-upsell-to-your-existing-members\"><\/span>3. Vendre \u00e0 vos membres existants<\/span><\/h3>\n\n\n\n<a href=\"https:\/\/memberpress.com\/fr\/blog\/3-strategies-to-increase-the-success-of-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vente incitative aux clients existants<\/a> est un moyen efficace d'augmenter votre chiffre d'affaires en augmentant votre <a href=\"https:\/\/memberpress.com\/fr\/blog\/customer-lifetime-value-vs-churn-rate-which-is-more-important\/\" target=\"_blank\" rel=\"noreferrer noopener\">la valeur du client sur la dur\u00e9e de vie (LCV)<\/a>. Il s'agit du b\u00e9n\u00e9fice net r\u00e9alis\u00e9 pendant toute la dur\u00e9e de la relation avec le client.<\/p>\n\n\n\nSince there\u2019s an established relationship, selling to an existing customer is typically easier than converting new prospects. <\/p>\n\n\n\nCela permet de r\u00e9duire consid\u00e9rablement les co\u00fbts li\u00e9s \u00e0 l'obtention de la vente, y compris les frais de marketing et de publicit\u00e9. Ce retour sur investissement \u00e9lev\u00e9<\/strong> est une excellente nouvelle pour votre tr\u00e9sorerie.<\/p>\n\n\n\nEn tant que propri\u00e9taire d'un site d'adh\u00e9sion, essayez d'inciter les clients existants \u00e0 augmenter leur abonnement. Vous pouvez \u00e9galement leur proposer un achat unique, tel qu'un livre \u00e9lectronique ou une brochure. <a href=\"https:\/\/memberpress.com\/fr\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">cours en ligne<\/a>.<\/p>\n\n\n\nLa cl\u00e9 d'une vente incitative r\u00e9ussie est de cibler le bon client au bon moment. <\/p>\n\n\n\nEt quel meilleur moment que celui du paiement, lorsque les clients ont envie de s'offrir l'un de vos abonnements ? <\/p>\n\n\n\nLe module compl\u00e9mentaire MemberPress Order Bumps vous permet de le faire. <\/p>\n\n\n\n<div id=\"ad-55164\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/fr\/ads\/post-upsell-with-order-bumps\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"Vente incitative avec Order Bumps Ad\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity.jpg 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity-408x170.jpg 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity-700x292.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\nD'un simple clic, vos clients peuvent compl\u00e9ter leur commande avec d'autres de vos produits et services exceptionnels. Offrez des choses comme :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adh\u00e9sions<\/li>\n\n\n\n<li>T\u00e9l\u00e9chargements num\u00e9riques<\/li>\n\n\n\n<li>Sessions de coaching<\/li>\n\n\n\n<li>Acc\u00e8s \u00e0 la communaut\u00e9 VIP<\/li>\n\n\n\n<li>Produits physiques<\/li>\n\n\n\n<li>Et plus encore !<\/li>\n<\/ul>\n\n\n\nIt\u2019s the membership site equivalent of \u201cdo you want fries with that?\u201d \u2013 a tried and true way to push up order value while also satisfying your customers\u2019 wants. It\u2019s win-win!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><\/span>Conclusion<\/span><\/h2>\n\n\n\nIf people are rushing to buy subscriptions to your membership site, then you\u2019re certainly heading in the right direction. However, cash flow problems have the potential to derail your success, and can even sink your business entirely.<\/p>\n\n\n\nThat\u2019s why it\u2019s good to bolster your success and improve cash flow for your membership site with these three tips:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Analysez vos cycles de tarification et de paiement.<\/li>\n\n\n\n<li>R\u00e9duisez votre taux de d\u00e9sistement.<\/li>\n\n\n\n<li>Vente incitative au client lors du passage en caisse avec Order Bumps. <\/li>\n<\/ol>\n\n\n\nWhat techniques do you use to boost your membership site\u2019s cash flow? Let us know in the comments section below!<\/p>\n\n\n\nSi vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <\/strong><a href=\"https:\/\/www.facebook.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/strong><\/a>, <\/strong><a href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/strong><\/a>, <\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/strong><\/a>, <\/strong><a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest<\/strong><\/a>et <\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous abonner dans la <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Lien d'affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> \u00e0 votre droite.<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"Word to the wise: If your membership site is generating healthy revenue, don\u2019t get complacent! It\u2019s not enough to simply turn a profit \u2013 you need to know how to improve cash flow to stay on top of expenses. Fortunately, there are ways to balance the revenue coming into your business with the money flowing [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":33092,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,134],"tags":[561],"class_list":{"0":"post-26736","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-business","9":"category-how-to-2","10":"tag-make-money","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Your membership site might be profitable, but poor cash flow can still leave you struggling to pay your bills. 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