By getting a clear understanding of the difference between subscriptions and memberships, you\u2019ll be able to more accurately communicate your offerings to potential customers. You can also use this information to help make decisions about your business, such as how best to scale it over time.<\/p>\n\n\n\n

In this post, we\u2019ll explain some high-level differences between subscriptions and memberships. Then, we\u2019ll dive into three key distinctions between the two. Let\u2019s get started!<\/p>\n\n\n\n

<\/span>Introduction \u00e0 la diff\u00e9rence entre les abonnements et les adh\u00e9sions<\/span><\/h2>\n\n\n\n
Tout d'abord, MemberPress<\/a> soutiens des mod\u00e8les d'abonnement et d'adh\u00e9sion<\/strong>. Tout d\u00e9pend de la mani\u00e8re dont vous choisissez de configurer votre site.<\/p>\n\n\n\n
\u00c0 un niveau \u00e9lev\u00e9, un abonnement est un accord financier pour payer un produit ou un service \u00e0 intervalles r\u00e9guliers. Les sites d'information et les magazines sont souvent bas\u00e9s sur un mod\u00e8le d'abonnement. Un exemple est Ad Age<\/a>qui r\u00e9serve une grande partie de son contenu aux abonn\u00e9s :<\/p>\n\n\n
\n
$\"La$ <\/a><\/figure>\n<\/div>\n\n\n
L'adh\u00e9sion implique souvent la participation \u00e0 une communaut\u00e9. Elle s'accompagne g\u00e9n\u00e9ralement d'une sorte d'avantage connexe. Par exemple, le Association am\u00e9ricaine de comptabilit\u00e9<\/a> permet aux membres d'acc\u00e9der \u00e0 des revues et \u00e0 des possibilit\u00e9s de mise en r\u00e9seau :<\/p>\n\n\n
\n
$\"L'association$ <\/a><\/figure>\n<\/div>\n\n\n
Vous pouvez avoir une adh\u00e9sion sans abonnement, un abonnement sans adh\u00e9sion, ou les deux peuvent \u00eatre combin\u00e9s. Tout d\u00e9pend de ce qui convient le mieux \u00e0 votre entreprise.<\/p>\n\n\n\n
Subscriptions vs Memberships: What\u2019s the Difference? (3 Key Points)<\/h2>\n\n\n\n
Now that you have a basic understanding of the difference between subscriptions and memberships, let\u2019s look a bit closer at some of the key distinctions. Below, we\u2019ve outlined three points that separate the two.<\/p>\n\n\n\n
<\/span>1. Les adh\u00e9sions peuvent \u00eatre davantage ax\u00e9es sur la communaut\u00e9<\/span><\/h3>\n\n\n\n
Lorsqu'une personne adh\u00e8re \u00e0 une association, c'est souvent pour nouer des relations avec d'autres membres. Si vous d\u00e9veloppez un mod\u00e8le d'adh\u00e9sion, attendez-vous \u00e0 \u00eatre plus engag\u00e9s<\/a> avec vos clients que si vous proposiez un abonnement. Vous devrez peut-\u00eatre aussi encourager l'engagement au sein de votre communaut\u00e9 en ligne.<\/p>\n\n\n\n
Vous pouvez motiver les membres \u00e0 s'engager les uns avec les autres par le biais de la gamification. Cette technique utilise des \u00e9l\u00e9ments tels que des badges ou des points pour ajouter de la valeur \u00e0 l'exp\u00e9rience des membres. motivation<\/a> \u00e0 votre site d'adh\u00e9sion. Par exemple, vous pouvez offrir des badges aux membres qui publient dans un forum de discussion. forum en ligne <\/a>or \u201cfollow\u201d other users.<\/p>\n\n\n\n
Selon le plugin de gamification MyCred<\/a>, 69% of customers in the U.S. are influenced to buy based on loyalty programs. And 58% of consumers report that they shop once a month or more at stores whose loyalty programs they\u2019re part of.<\/p>\n\n\n\n
Les abonnements peuvent inclure des \u00e9l\u00e9ments communautaires, tels que les sections de commentaires sur les sites d'information. Toutefois, l'interaction entre les utilisateurs n'est pas un \u00e9l\u00e9ment central du mod\u00e8le commercial. Les utilisateurs peuvent tout aussi bien lire et appr\u00e9cier des articles de mani\u00e8re isol\u00e9e.<\/p>\n\n\n\n
\n\n $\"memberpress$ <\/a>\n<\/div><\/div>\n\n\n\n\n
<\/span>2. Les adh\u00e9sions peuvent tirer parti de l'exclusivit\u00e9<\/span><\/h3>\n\n\n\n
To create a sense of scarcity, you might choose to limit the number of members you take on at one time. You\u2019ll want to be sure to spread the word when membership is open so that you can take on as many newcomers as possible while maintaining a feeling of exclusivity.<\/p>\n\n\n\n
If you screen members and set guidelines for them, you can build a community that\u2019s highly valuable in your niche. Benefits might include access to a annuaire des membres<\/a> pour faciliter la mise en r\u00e9seau des utilisateurs.<\/p>\n\n\n\n
While you may have fewer members than you would if you opened registration to just anyone, you\u2019ll be able to charge more for access due to the high quality of your community\u2019s user experience. Using exclusivity as a tactic for your membership site can really pay off.<\/p>\n\n\n\n
However, this method doesn\u2019t translate well to a subscription model. For instance, it wouldn\u2019t make much sense for Netflix to limit the number of people who can use its streaming service \u2013 it would lose out on tons of revenue.<\/p>\n\n\n\n
De m\u00eame, les publications en ligne, les services continus, et m\u00eame les bo\u00eetes de produits par abonnement mensuel<\/a> pourraient involontairement limiter leur propre croissance en appliquant l'exclusivit\u00e9 \u00e0 leurs plans d'entreprise. <\/p>\n\n\n\n
<\/span>3. Les abonnements exigent un flux constant de nouveaux contenus<\/span><\/h3>\n\n\n\n
Retaining your customers is crucial to increasing your revenue with a subscription model. Membership sites can be supported by user generated content (UGC). However, you\u2019ll be responsible for creating the content or providing the products that keep subscribers coming back for more.<\/p>\n\n\n\n
In order to keep your audience\u2019s interest, it\u2019s important to create and stick to a content or product development strategy. This will help you innovate and add fresh offerings to your subscription-based business so that customers don\u2019t become bored with your existing ones.<\/p>\n\n\n\n
Contenu restreint<\/h4>\n\n\n\n
Essayez de garder votre meilleur contenu<\/a> derri\u00e8re un \"paywall\" pour fid\u00e9liser les abonn\u00e9s. Un moyen simple de le faire est de cr\u00e9er un fichier Abonn\u00e9s en ligne<\/em>y cat\u00e9gorie et d'en restreindre l'acc\u00e8s. MemberPress vous permet d'accomplir cela avec r\u00e8gles d'acc\u00e8s<\/a>.<\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Regardez ce tutoriel vid\u00e9o pour apprendre \u00e0 utiliser les r\u00e8gles MemberPress pour prot\u00e9ger votre contenu.<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"drip-content\">Contenu au goutte-\u00e0-goutte<\/h4>\n\n\n\n<p>Une autre technique que vous pouvez essayer est la suivante <a href=\"https:\/\/memberpress.com\/fr\/blog\/the-skinny-on-drip-content\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"L'essentiel sur le contenu en goutte-\u00e0-goutte (qu'est-ce que c'est et comment l'utiliser)\">contenu du goutte-\u00e0-goutte<\/a>. With this strategy, you\u2019ll release premium content periodically over a pre-determined amount of time. Users will be more motivated to stick around to gain access to new material. This method works especially well with <a href=\"https:\/\/memberpress.com\/fr\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Comment vendre des cours sur WordPress avec MemberPress Courses\">cours en ligne<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"sIEBaM1FftP4QrR9l0ZKT5v\"><div class=\"responsive-video\"><iframe title=\"Comment alimenter le contenu en continu avec MemberPress (et pourquoi vous devriez le faire) !\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KKYgK6lFBbE?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Learn how to use MemberPress\u2019 Content Dripping feature in this tutorial video<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-takeaway\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>\u00c0 emporter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La diff\u00e9rence entre les abonnements et les adh\u00e9sions peut sembler subtile. Cependant, elle peut avoir un impact significatif sur la mani\u00e8re dont vous g\u00e9rez votre entreprise.<\/p>\n\n\n\n<p>Pour r\u00e9sumer, voici trois diff\u00e9rences essentielles entre les abonnements et les adh\u00e9sions :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Les adh\u00e9sions tendent \u00e0 cr\u00e9er une communaut\u00e9, tandis que les abonnements peuvent \u00eatre utilis\u00e9s par des utilisateurs individuels.<\/li>\n\n\n\n<li>Memberships can be exclusive, but exclusivity may limit subscription-based businesses\u2019 growth.<\/li>\n\n\n\n<li>Les abonnements vous obligent \u00e0 cr\u00e9er r\u00e9guli\u00e8rement du nouveau contenu, tandis que les adh\u00e9sions s'appuient sur le CGU.<\/li>\n<\/ol>\n\n\n\n<p>And, as we mentioned, MemberPress supports subscription, membership, and combined models. So whichever way you go, we\u2019ve got you covered!<\/p>\n\n\n\n<p>Vous avez encore des questions sur les abonnements et les adh\u00e9sions ? Posez-les dans les commentaires ci-dessous !<\/p>\n\n\n\n<p><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Et n'oubliez pas de vous abonner dans la <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Lien d'affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> ci-dessous.<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Selecting a model for your online business is one of the first major decisions you\u2019ll make when creating your plan. If you\u2019ve been doing your research, you\u2019ve almost certainly seen discussions around subscriptions vs memberships. You\u2019ve probably even seen the two terms used interchangeably, which can create confusion. By getting a clear understanding of the [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":29541,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1474],"tags":[],"class_list":{"0":"post-26946","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-membership-site","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"The line between subscriptions vs memberships may seem subtle, but it has an impact on how you do business. 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