{"id":27479,"date":"2021-08-12T07:00:00","date_gmt":"2021-08-12T13:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=27479"},"modified":"2022-11-16T15:15:34","modified_gmt":"2022-11-16T22:15:34","slug":"how-to-make-your-online-business-work-for-you","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-make-your-online-business-work-for-you\/","title":{"rendered":"How to Make Your Online Business Work for You (7 Business Tips)"},"content":{"rendered":"\n<p>Despite COVID-19 business closures, plenty of companies are finding renewed opportunities online. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69c2872507c91\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69c2872507c91\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-make-your-online-business-work-for-you\/#1_Let_Creativity_Lead\" >1. Let Creativity Lead<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-make-your-online-business-work-for-you\/#2_Upgrade_Your_Equipment\" >2. Upgrade Your Equipment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-make-your-online-business-work-for-you\/#3_Broaden_Your_Budget\" >3. Broaden Your Budget<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-make-your-online-business-work-for-you\/#4_Know_Your_Audience\" >4. Know Your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-make-your-online-business-work-for-you\/#5_Seek_Deals_and_Discounts\" >5. Seek Deals and Discounts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-make-your-online-business-work-for-you\/#6_Keep_Learning\" >6. Keep Learning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-make-your-online-business-work-for-you\/#7_Start_an_Affiliate_Program\" >7. Start an Affiliate Program<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-make-your-online-business-work-for-you\/#The_Takeaway\" >The Takeaway<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>The hardships of the past couple of years have invigorated the <strong>creator economy<\/strong> like nothing we've ever seen. It's easier than ever for creators to make a real living off their ideas. <\/p>\n\n\n\n<p>Right now, opening or expanding a web-based venture could be your ticket to profitability now and in the future. Here are seven steps to get your online business working hard for you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Let_Creativity_Lead\"><\/span><strong>1. Let Creativity Lead<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Learning to embrace your artistic side and flex those think-big tendencies could be instrumental for business growth. Perfection isn\u2019t important, and you never know what great idea you might stumble upon. As Entrepreneur highlights, <a href=\"https:\/\/www.entrepreneur.com\/article\/319397\">innovation<\/a> is beneficial for your company, your customers, and your bottom line.<\/p>\n\n\n\n<p>Keeping an open mind is vital, so make sure to give every potential \u2018big idea\u2019 thorough consideration. After all, the best ideas tend to emerge under pressure, so now may be ideal for putting on your thinking cap and letting creativity lead.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Upgrade_Your_Equipment\"><\/span><strong>2. Upgrade Your Equipment<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Many entrepreneurs are resistant to investing in their companies. And while frugality is understandable in these unpredictable times, sometimes you do have to spend money to make money.<\/p>\n\n\n\n<p>For example, if you\u2019re still using your cheap home Wi-Fi plan for business calls, you could be losing potential clients due to glitchy <a href=\"https:\/\/zoom.us\/\">Zoom meetings<\/a> and slow-to-send emails. Investing in high-powered internet will give you ultra-fast speeds that can handle every facet of your online business activities.\u00a0<\/p>\n\n\n\n<p>Buying a new computer or laptop could also be a worthwhile investment for your newly digital business. Moving from brick-and-mortar to URL likely requires you to spend a lot of time online, and equipment that can keep up is a must.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Broaden_Your_Budget\"><\/span><strong>3. Broaden Your Budget<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Proving that you\u2019re a serious contender in your industry might also require expenses like an expertly designed logo and a broader<a href=\"https:\/\/smallbusiness.chron.com\/percentage-gross-revenue-should-used-marketing-advertising-55928.html\"> promotional budget<\/a>. Similarly, an appropriately managed and hosted website could upgrade your professional image.<\/p>\n\n\n\n<p>Consider the potential payoff for these investments and weigh your options carefully. But keep in mind that there\u2019s a difference between overspending and budgeting appropriately for growth. If you want to continue scaling your business<a href=\"https:\/\/www.thebalancesmb.com\/how-to-scale-a-business-4155615\"> upward<\/a>, then a bit of cash up-front might be necessary.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Know_Your_Audience\"><\/span><strong>4. Know Your Audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Finding customers might be one of the toughest parts of maintaining your online business model. But heading online opens up plenty of avenues for attracting consumers, and many methods of advertising are spectacularly cheap.<\/p>\n\n\n\n<p>However, creating blanket marketing campaigns isn\u2019t the best (or cheapest) way to attract new shoppers. Imagine sending out a paid ad to 1,000 random consumers \u2013 and then think about the odds if you instead hyper-target 100 viewers who are already interested in your product or service. <\/p>\n\n\n\n<p>Targeting a specific audience is an ideal way to<a href=\"https:\/\/thrivehive.com\/how-to-save-money-with-your-small-business-marketing\/\"> minimize<\/a> your spending while maximizing your reach, notes Thrive Hive. Of course, you can also experiment with free and low-cost<a href=\"https:\/\/www.fundera.com\/blog\/advertise-your-business-for-free\"> advertising methods<\/a> like producing more interactive content and expanding your brand\u2019s social media network.<\/p>\n\n\n\n<p>One strategy to include that targets your audience with laser precision is <a href=\"https:\/\/memberpress.com\/blog\/building-an-online-membership-site-using-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">setting up a membership site<\/a>. When your website offers visitors the chance to join your brand \u2014 whether it\u2019s receiving product updates, a newsletter or a VIP club that gets discounts on your product or services \u2014 you can rest assured knowing you\u2019re communicating with and hopefully retaining an audience that wants to hear from you. <\/p>\n\n\n\n<p>Not only do you have content and information to share with the world writ large, but, with a membership site, you\u2019re sharing it with an audience that wants to engage with it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Seek_Deals_and_Discounts\"><\/span><strong>5. Seek Deals and Discounts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Plenty of programs aim to help small businesses make ends meet during tough times. But even outside the pandemic era, saving money is at the forefront for small business owners. While you might not need a<a href=\"https:\/\/www.sba.gov\/funding-programs\/loans\"> small business<\/a> loan at this point, cutting costs is a smart place to start to ensure your company\u2019s longevity.<\/p>\n\n\n\n<p>Especially if you\u2019re shipping products to customers, you might have a handful of non-negotiable costs of doing business. Fortunately, there are ways to save on<a href=\"https:\/\/www.bigcommerce.com\/blog\/small-business-shipping-tips\/#shipping-cost-101\"> packaging expenses<\/a>, even if you\u2019re expediting shipments. Negotiating bulk discounts, utilizing drop-shipping, and bundling services and materials are also helpful ways to cut costs in your small business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Keep_Learning\"><\/span><strong>6. Keep Learning<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As a business owner, you should always be seeking knowledge whether that\u2019s gained through running your business or by seeking out educational opportunities. For example, you could earn an online business degree and learn about business management, accounting, and marketing. An online program allows you to <a href=\"https:\/\/www.wgu.edu\/online-business-degrees.html\">complete the coursework<\/a> on your own time, so you can still focus on running your business.<\/p>\n\n\n\n<p>You might also consider joining a <a href=\"http:\/\/www.smbceo.com\/2020\/12\/13\/3-reasons-you-need-business-networking-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">business networking or meetup group<\/a>. These groups are a great way to learn, stay up on the latest industry movements, grow personally, and even grow your customer base. <\/p>\n\n\n\n<p>The site Meetup.com is a great place to start. Simply visit <a href=\"https:\/\/www.meetup.com\/cities\/\" target=\"_blank\" rel=\"noreferrer noopener\">this page<\/a>, then start by selecting the city nearest you. From there, you can drill down to find just the right group for your industry and interests. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Start_an_Affiliate_Program\"><\/span>7. Start an Affiliate Program<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Finding new customers is critical if you want your business to grow. And there's no shortage of ways to promote your products and services. However, with many of these methods \u2013 like pay-per-click (PPC) ads and marketing campaigns \u2013 you have to shell out money whether or not you achieve results. It can get expensive \u2013 fast.<\/p>\n\n\n\n<p>Starting and managing your own affiliate marketing program is, hands down, the best way to <a href=\"https:\/\/easyaffiliate.com\/blog\/why-start-affiliate-marketing-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">lower the cost of promotion<\/a>. That's because rather than paying for the\u00a0possibility\u00a0of conversions, you only pay your sales team (your affiliates) when they make a sale.<\/p>\n\n\n\n<p>And with plugins on the market that make it super simple to set up and manage your own program right from your website, there's no reason not to give it a try.<\/p>\n\n\n\n<p>Check out <a href=\"http:\/\/Finding new customers is essential for growing your business. There are many ways to promote your products and services to new audiences, but many of these methods \u2013 such as pay-per-click (PPC) ads \u2013 require you to invest money regardless of whether you achieve results.  Instead of paying for the possibility of conversions, you may want to create an affiliate marketing program. With this strategy, you only pay your partners commissions when their efforts lead to a sale or action. This means you don\u2019t need to worry about underperforming influencers damaging your bottom line.\" target=\"_blank\" rel=\"noreferrer noopener\"><em>How to Start an Affiliate Program with WordPress<\/em><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>The Takeaway<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Moving the bulk of your business online can be a relief in many ways but challenging in others. If you\u2019re not sure what direction to take your company in the current climate, use the above tips to help. Remember:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Let creativity lead<\/li><li>Upgrade your equipment<\/li><li>Broaden your budget<\/li><li>Know your audience<\/li><li>Seek deals and discounts<\/li><li>Keep learning<\/li><li>Start an <a href=\"https:\/\/memberpress.com\/ea\" title=\"Easy Affiliate\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">affiliate program<\/a><\/li><\/ol>\n\n\n\n<p>Do you have questions about starting a new online business or boosting your existing one? Let us know in the comments!<\/p>\n\n\n\n<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the <a href=\"https:\/\/memberpress.com\/go\/box\" title=\"Box affiliate link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">box<\/a> below.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite COVID-19 business closures, plenty of companies are finding renewed opportunities online. The hardships of the past couple of years have invigorated the creator economy like nothing we\u2019ve ever seen. It\u2019s easier than ever for creators to make a real living off their ideas. Right now, opening or expanding a web-based venture could be your [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":27480,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,134],"tags":[110,322,435],"class_list":{"0":"post-27479","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-business","9":"category-how-to-2","10":"tag-affiliate-marketing","11":"tag-online-business","12":"tag-tips","13":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Despite COVID-19 business closures, plenty of companies are finding renewed opportunities online. 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"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The hardships of the past couple of years have invigorated the <strong>creator economy<\/strong> like nothing we've ever seen. It's easier than ever for creators to make a real living off their ideas. <\/p>","content":[{"type":"text","data":"The hardships of the past couple of years have invigorated the <strong>creator economy<\/strong> like nothing we've ever seen. It's easier than ever for creators to make a real living off their ideas. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Right now, opening or expanding a web-based venture could be your ticket to profitability now and in the future. Here are seven steps to get your online business working hard for you.<\/p>","content":[{"type":"text","data":"Right now, opening or expanding a web-based venture could be your ticket to profitability now and in the future. Here are seven steps to get your online business working hard for you."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>1. Let Creativity Lead<\/strong><\/h2>","content":"1. Let Creativity Lead","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Learning to embrace your artistic side and flex those think-big tendencies could be instrumental for business growth. Perfection isn\u2019t important, and you never know what great idea you might stumble upon. As Entrepreneur highlights, <a href=\"https:\/\/www.entrepreneur.com\/article\/319397\">innovation<\/a> is beneficial for your company, your customers, and your bottom line.<\/p>","content":[{"type":"text","data":"Learning to embrace your artistic side and flex those think-big tendencies could be instrumental for business growth. Perfection isn\u2019t important, and you never know what great idea you might stumble upon. As Entrepreneur highlights, <a href=\"https:\/\/www.entrepreneur.com\/article\/319397\">innovation<\/a> is beneficial for your company, your customers, and your bottom line."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Keeping an open mind is vital, so make sure to give every potential \u2018big idea\u2019 thorough consideration. After all, the best ideas tend to emerge under pressure, so now may be ideal for putting on your thinking cap and letting creativity lead.<\/p>","content":[{"type":"text","data":"Keeping an open mind is vital, so make sure to give every potential \u2018big idea\u2019 thorough consideration. After all, the best ideas tend to emerge under pressure, so now may be ideal for putting on your thinking cap and letting creativity lead."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>2. Upgrade Your Equipment<\/strong><\/h2>","content":"2. Upgrade Your Equipment","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Many entrepreneurs are resistant to investing in their companies. And while frugality is understandable in these unpredictable times, sometimes you do have to spend money to make money.<\/p>","content":[{"type":"text","data":"Many entrepreneurs are resistant to investing in their companies. And while frugality is understandable in these unpredictable times, sometimes you do have to spend money to make money."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, if you\u2019re still using your cheap home Wi-Fi plan for business calls, you could be losing potential clients due to glitchy <a href=\"https:\/\/zoom.us\/\">Zoom meetings<\/a> and slow-to-send emails. Investing in high-powered internet will give you ultra-fast speeds that can handle every facet of your online business activities.&nbsp;<\/p>","content":[{"type":"text","data":"For example, if you\u2019re still using your cheap home Wi-Fi plan for business calls, you could be losing potential clients due to glitchy <a href=\"https:\/\/zoom.us\/\">Zoom meetings<\/a> and slow-to-send emails. Investing in high-powered internet will give you ultra-fast speeds that can handle every facet of your online business activities.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Buying a new computer or laptop could also be a worthwhile investment for your newly digital business. Moving from brick-and-mortar to URL likely requires you to spend a lot of time online, and equipment that can keep up is a must.&nbsp;<\/p>","content":[{"type":"text","data":"Buying a new computer or laptop could also be a worthwhile investment for your newly digital business. Moving from brick-and-mortar to URL likely requires you to spend a lot of time online, and equipment that can keep up is a must.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>3. Broaden Your Budget<\/strong><\/h2>","content":"3. Broaden Your Budget","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Proving that you\u2019re a serious contender in your industry might also require expenses like an expertly designed logo and a broader<a href=\"https:\/\/smallbusiness.chron.com\/percentage-gross-revenue-should-used-marketing-advertising-55928.html\"> promotional budget<\/a>. Similarly, an appropriately managed and hosted website could upgrade your professional image.<\/p>","content":[{"type":"text","data":"Proving that you\u2019re a serious contender in your industry might also require expenses like an expertly designed logo and a broader<a href=\"https:\/\/smallbusiness.chron.com\/percentage-gross-revenue-should-used-marketing-advertising-55928.html\"> promotional budget<\/a>. Similarly, an appropriately managed and hosted website could upgrade your professional image."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Consider the potential payoff for these investments and weigh your options carefully. But keep in mind that there\u2019s a difference between overspending and budgeting appropriately for growth. If you want to continue scaling your business<a href=\"https:\/\/www.thebalancesmb.com\/how-to-scale-a-business-4155615\"> upward<\/a>, then a bit of cash up-front might be necessary.<\/p>","content":[{"type":"text","data":"Consider the potential payoff for these investments and weigh your options carefully. But keep in mind that there\u2019s a difference between overspending and budgeting appropriately for growth. If you want to continue scaling your business<a href=\"https:\/\/www.thebalancesmb.com\/how-to-scale-a-business-4155615\"> upward<\/a>, then a bit of cash up-front might be necessary."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>4. Know Your Audience<\/strong><\/h2>","content":"4. Know Your Audience","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Finding customers might be one of the toughest parts of maintaining your online business model. But heading online opens up plenty of avenues for attracting consumers, and many methods of advertising are spectacularly cheap.<\/p>","content":[{"type":"text","data":"Finding customers might be one of the toughest parts of maintaining your online business model. But heading online opens up plenty of avenues for attracting consumers, and many methods of advertising are spectacularly cheap."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, creating blanket marketing campaigns isn\u2019t the best (or cheapest) way to attract new shoppers. Imagine sending out a paid ad to 1,000 random consumers \u2013 and then think about the odds if you instead hyper-target 100 viewers who are already interested in your product or service. <\/p>","content":[{"type":"text","data":"However, creating blanket marketing campaigns isn\u2019t the best (or cheapest) way to attract new shoppers. Imagine sending out a paid ad to 1,000 random consumers \u2013 and then think about the odds if you instead hyper-target 100 viewers who are already interested in your product or service. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Targeting a specific audience is an ideal way to<a href=\"https:\/\/thrivehive.com\/how-to-save-money-with-your-small-business-marketing\/\"> minimize<\/a> your spending while maximizing your reach, notes Thrive Hive. Of course, you can also experiment with free and low-cost<a href=\"https:\/\/www.fundera.com\/blog\/advertise-your-business-for-free\"> advertising methods<\/a> like producing more interactive content and expanding your brand\u2019s social media network.<\/p>","content":[{"type":"text","data":"Targeting a specific audience is an ideal way to<a href=\"https:\/\/thrivehive.com\/how-to-save-money-with-your-small-business-marketing\/\"> minimize<\/a> your spending while maximizing your reach, notes Thrive Hive. Of course, you can also experiment with free and low-cost<a href=\"https:\/\/www.fundera.com\/blog\/advertise-your-business-for-free\"> advertising methods<\/a> like producing more interactive content and expanding your brand\u2019s social media network."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One strategy to include that targets your audience with laser precision is <a href=\"https:\/\/memberpress.com\/blog\/building-an-online-membership-site-using-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">setting up a membership site<\/a>. When your website offers visitors the chance to join your brand -- whether it\u2019s receiving product updates, a newsletter or a VIP club that gets discounts on your product or services -- you can rest assured knowing you\u2019re communicating with and hopefully retaining an audience that wants to hear from you. <\/p>","content":[{"type":"text","data":"One strategy to include that targets your audience with laser precision is <a href=\"https:\/\/memberpress.com\/blog\/building-an-online-membership-site-using-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">setting up a membership site<\/a>. When your website offers visitors the chance to join your brand -- whether it\u2019s receiving product updates, a newsletter or a VIP club that gets discounts on your product or services -- you can rest assured knowing you\u2019re communicating with and hopefully retaining an audience that wants to hear from you. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Not only do you have content and information to share with the world writ large, but, with a membership site, you\u2019re sharing it with an audience that wants to engage with it.<\/p>","content":[{"type":"text","data":"Not only do you have content and information to share with the world writ large, but, with a membership site, you\u2019re sharing it with an audience that wants to engage with it."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>5. Seek Deals and Discounts<\/strong><\/h2>","content":"5. Seek Deals and Discounts","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Plenty of programs aim to help small businesses make ends meet during tough times. But even outside the pandemic era, saving money is at the forefront for small business owners. While you might not need a<a href=\"https:\/\/www.sba.gov\/funding-programs\/loans\"> small business<\/a> loan at this point, cutting costs is a smart place to start to ensure your company\u2019s longevity.<\/p>","content":[{"type":"text","data":"Plenty of programs aim to help small businesses make ends meet during tough times. But even outside the pandemic era, saving money is at the forefront for small business owners. While you might not need a<a href=\"https:\/\/www.sba.gov\/funding-programs\/loans\"> small business<\/a> loan at this point, cutting costs is a smart place to start to ensure your company\u2019s longevity."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Especially if you\u2019re shipping products to customers, you might have a handful of non-negotiable costs of doing business. Fortunately, there are ways to save on<a href=\"https:\/\/www.bigcommerce.com\/blog\/small-business-shipping-tips\/#shipping-cost-101\"> packaging expenses<\/a>, even if you\u2019re expediting shipments. Negotiating bulk discounts, utilizing drop-shipping, and bundling services and materials are also helpful ways to cut costs in your small business.<\/p>","content":[{"type":"text","data":"Especially if you\u2019re shipping products to customers, you might have a handful of non-negotiable costs of doing business. Fortunately, there are ways to save on<a href=\"https:\/\/www.bigcommerce.com\/blog\/small-business-shipping-tips\/#shipping-cost-101\"> packaging expenses<\/a>, even if you\u2019re expediting shipments. Negotiating bulk discounts, utilizing drop-shipping, and bundling services and materials are also helpful ways to cut costs in your small business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>6. Keep Learning<\/strong><\/h2>","content":"6. Keep Learning","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>As a business owner, you should always be seeking knowledge whether that\u2019s gained through running your business or by seeking out educational opportunities. For example, you could earn an online business degree and learn about business management, accounting, and marketing. An online program allows you to <a href=\"https:\/\/www.wgu.edu\/online-business-degrees.html\">complete the coursework<\/a> on your own time, so you can still focus on running your business.<\/p>","content":[{"type":"text","data":"As a business owner, you should always be seeking knowledge whether that\u2019s gained through running your business or by seeking out educational opportunities. For example, you could earn an online business degree and learn about business management, accounting, and marketing. An online program allows you to <a href=\"https:\/\/www.wgu.edu\/online-business-degrees.html\">complete the coursework<\/a> on your own time, so you can still focus on running your business."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You might also consider joining a <a href=\"http:\/\/www.smbceo.com\/2020\/12\/13\/3-reasons-you-need-business-networking-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">business networking or meetup group<\/a>. These groups are a great way to learn, stay up on the latest industry movements, grow personally, and even grow your customer base. <\/p>","content":[{"type":"text","data":"You might also consider joining a <a href=\"http:\/\/www.smbceo.com\/2020\/12\/13\/3-reasons-you-need-business-networking-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">business networking or meetup group<\/a>. These groups are a great way to learn, stay up on the latest industry movements, grow personally, and even grow your customer base. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The site Meetup.com is a great place to start. Simply visit <a href=\"https:\/\/www.meetup.com\/cities\/\" target=\"_blank\" rel=\"noreferrer noopener\">this page<\/a>, then start by selecting the city nearest you. From there, you can drill down to find just the right group for your industry and interests. <\/p>","content":[{"type":"text","data":"The site Meetup.com is a great place to start. Simply visit <a href=\"https:\/\/www.meetup.com\/cities\/\" target=\"_blank\" rel=\"noreferrer noopener\">this page<\/a>, then start by selecting the city nearest you. From there, you can drill down to find just the right group for your industry and interests. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">7. Start an Affiliate Program<\/h2>","content":"7. Start an Affiliate Program","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Finding new customers is critical if you want your business to grow. And there's no shortage of ways to promote your products and services. However, with many of these methods \u2013 like pay-per-click (PPC) ads and marketing campaigns \u2013 you have to shell out money whether or not you achieve results. It can get expensive \u2013 fast.<\/p>","content":[{"type":"text","data":"Finding new customers is critical if you want your business to grow. And there's no shortage of ways to promote your products and services. However, with many of these methods \u2013 like pay-per-click (PPC) ads and marketing campaigns \u2013 you have to shell out money whether or not you achieve results. It can get expensive \u2013 fast."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Starting and managing your own affiliate marketing program is, hands down, the best way to <a href=\"https:\/\/easyaffiliate.com\/blog\/why-start-affiliate-marketing-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">lower the cost of promotion<\/a>. That's because rather than paying for the&nbsp;possibility&nbsp;of conversions, you only pay your sales team (your affiliates) when they make a sale.<\/p>","content":[{"type":"text","data":"Starting and managing your own affiliate marketing program is, hands down, the best way to <a href=\"https:\/\/easyaffiliate.com\/blog\/why-start-affiliate-marketing-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">lower the cost of promotion<\/a>. That's because rather than paying for the&nbsp;possibility&nbsp;of conversions, you only pay your sales team (your affiliates) when they make a sale."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>And with plugins on the market that make it super simple to set up and manage your own program right from your website, there's no reason not to give it a try.<\/p>","content":[{"type":"text","data":"And with plugins on the market that make it super simple to set up and manage your own program right from your website, there's no reason not to give it a try."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Check out <a href=\"http:\/\/Finding new customers is essential for growing your business. There are many ways to promote your products and services to new audiences, but many of these methods \u2013 such as pay-per-click (PPC) ads \u2013 require you to invest money regardless of whether you achieve results.  Instead of paying for the possibility of conversions, you may want to create an affiliate marketing program. With this strategy, you only pay your partners commissions when their efforts lead to a sale or action. This means you don\u2019t need to worry about underperforming influencers damaging your bottom line.\" target=\"_blank\" rel=\"noreferrer noopener\"><em>How to Start an Affiliate Program with WordPress<\/em><\/a>.<\/p>","content":[{"type":"text","data":"Check out <a href=\"http:\/\/Finding new customers is essential for growing your business. There are many ways to promote your products and services to new audiences, but many of these methods \u2013 such as pay-per-click (PPC) ads \u2013 require you to invest money regardless of whether you achieve results.  Instead of paying for the possibility of conversions, you may want to create an affiliate marketing program. With this strategy, you only pay your partners commissions when their efforts lead to a sale or action. This means you don\u2019t need to worry about underperforming influencers damaging your bottom line.\" target=\"_blank\" rel=\"noreferrer noopener\"><em>How to Start an Affiliate Program with WordPress<\/em><\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">The Takeaway<\/h2>","content":"The Takeaway","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Moving the bulk of your business online can be a relief in many ways but challenging in others. If you\u2019re not sure what direction to take your company in the current climate, use the above tips to help. Remember:<\/p>","content":[{"type":"text","data":"Moving the bulk of your business online can be a relief in many ways but challenging in others. If you\u2019re not sure what direction to take your company in the current climate, use the above tips to help. Remember:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Let creativity lead<\/li><li>Upgrade your equipment<\/li><li>Broaden your budget<\/li><li>Know your audience<\/li><li>Seek deals and discounts<\/li><li>Keep learning<\/li><li>Start an affiliate program<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Let creativity lead<\/li><li>Upgrade your equipment<\/li><li>Broaden your budget<\/li><li>Know your audience<\/li><li>Seek deals and discounts<\/li><li>Keep learning<\/li><li>Start an affiliate program<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have questions about starting a new online business or boosting your existing one? Let us know in the comments!<\/p>","content":[{"type":"text","data":"Do you have questions about starting a new online business or boosting your existing one? Let us know in the comments!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/27479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=27479"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/27479\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/27480"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=27479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=27479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=27479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}