{"id":27479,"date":"2021-08-12T07:00:00","date_gmt":"2021-08-12T13:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=27479"},"modified":"2022-11-16T15:15:34","modified_gmt":"2022-11-16T22:15:34","slug":"how-to-make-your-online-business-work-for-you","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-make-your-online-business-work-for-you\/","title":{"rendered":"Comment faire travailler votre entreprise en ligne pour vous (7 conseils d'affaires)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Malgr\u00e9 les fermetures d'entreprises dans le cadre du projet COVID-19, de nombreuses entreprises trouvent de nouvelles opportunit\u00e9s en ligne. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a7d70ba7e75b\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a7d70ba7e75b\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-make-your-online-business-work-for-you\/#1_Let_Creativity_Lead\" >1. Laisser la cr\u00e9ativit\u00e9 mener la danse<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-make-your-online-business-work-for-you\/#2_Upgrade_Your_Equipment\" >2. Moderniser votre \u00e9quipement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-make-your-online-business-work-for-you\/#3_Broaden_Your_Budget\" >3. \u00c9largissez votre budget<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-make-your-online-business-work-for-you\/#4_Know_Your_Audience\" >4. Conna\u00eetre son public<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-make-your-online-business-work-for-you\/#5_Seek_Deals_and_Discounts\" >5. Rechercher des offres et des r\u00e9ductions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-make-your-online-business-work-for-you\/#6_Keep_Learning\" >6. Continuer \u00e0 apprendre<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-make-your-online-business-work-for-you\/#7_Start_an_Affiliate_Program\" >7. Lancer un programme d'affiliation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-make-your-online-business-work-for-you\/#The_Takeaway\" >\u00c0 emporter<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Les difficult\u00e9s rencontr\u00e9es au cours des deux derni\u00e8res ann\u00e9es ont revigor\u00e9 l'\u00e9quipe de l'UE. <strong>\u00e9conomie des cr\u00e9ateurs<\/strong> comme nous n'en avons jamais vu. Il est plus facile que jamais pour les cr\u00e9ateurs de vivre de leurs id\u00e9es. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd'hui, la cr\u00e9ation ou l'expansion d'une entreprise en ligne pourrait \u00eatre le moyen de devenir rentable aujourd'hui et demain. Voici sept \u00e9tapes \u00e0 suivre pour que votre entreprise en ligne travaille dur pour vous.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Let_Creativity_Lead\"><\/span><strong>1. Laisser la cr\u00e9ativit\u00e9 mener la danse<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Apprendre \u00e0 accepter son c\u00f4t\u00e9 artistique et \u00e0 faire preuve d'imagination peut s'av\u00e9rer d\u00e9terminant pour la croissance de l'entreprise. La perfection n'est pas importante et on ne sait jamais sur quelle id\u00e9e g\u00e9niale on peut tomber. Comme le souligne Entrepreneur, <a href=\"https:\/\/www.entrepreneur.com\/article\/319397\">l'innovation<\/a> est b\u00e9n\u00e9fique pour votre entreprise, vos clients et vos r\u00e9sultats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est essentiel de garder l'esprit ouvert et d'examiner attentivement toutes les \"grandes id\u00e9es\" potentielles. Apr\u00e8s tout, les meilleures id\u00e9es ont tendance \u00e0 \u00e9merger sous la pression. C'est donc le moment id\u00e9al pour mettre votre chapeau de r\u00e9flexion et laisser libre cours \u00e0 votre cr\u00e9ativit\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Upgrade_Your_Equipment\"><\/span><strong>2. Moderniser votre \u00e9quipement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De nombreux entrepreneurs sont r\u00e9ticents \u00e0 l'id\u00e9e d'investir dans leur entreprise. Et si la frugalit\u00e9 est compr\u00e9hensible en ces temps impr\u00e9visibles, il faut parfois d\u00e9penser de l'argent pour en gagner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, si vous utilisez encore votre plan Wi-Fi domestique bon march\u00e9 pour vos appels professionnels, vous risquez de perdre des clients potentiels en raison de probl\u00e8mes de fonctionnement. <a href=\"https:\/\/zoom.us\/\">R\u00e9unions Zoom<\/a> et des courriers \u00e9lectroniques lents \u00e0 envoyer. En investissant dans un r\u00e9seau internet puissant, vous b\u00e9n\u00e9ficierez de vitesses ultra-rapides qui vous permettront de g\u00e9rer toutes les facettes de vos activit\u00e9s commerciales en ligne.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'achat d'un nouvel ordinateur ou d'un ordinateur portable peut \u00e9galement constituer un investissement int\u00e9ressant pour votre entreprise nouvellement num\u00e9ris\u00e9e. Le passage d'une entreprise de type \"brick-and-mortar\" \u00e0 une entreprise de type \"URL\" vous am\u00e8nera probablement \u00e0 passer beaucoup de temps en ligne, d'o\u00f9 la n\u00e9cessit\u00e9 de disposer d'un \u00e9quipement capable de suivre le rythme.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Broaden_Your_Budget\"><\/span><strong>3. \u00c9largissez votre budget<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Prouver que vous \u00eates un concurrent s\u00e9rieux dans votre secteur d'activit\u00e9 peut \u00e9galement n\u00e9cessiter des d\u00e9penses telles qu'un logo con\u00e7u par des experts et une image plus large.<a href=\"https:\/\/smallbusiness.chron.com\/percentage-gross-revenue-should-used-marketing-advertising-55928.html\"> budget promotionnel<\/a>. De m\u00eame, un site web g\u00e9r\u00e9 et h\u00e9berg\u00e9 de mani\u00e8re appropri\u00e9e peut am\u00e9liorer votre image professionnelle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consid\u00e9rez la rentabilit\u00e9 potentielle de ces investissements et pesez soigneusement vos options. Mais n'oubliez pas qu'il y a une diff\u00e9rence entre des d\u00e9penses excessives et un budget adapt\u00e9 \u00e0 la croissance. Si vous souhaitez continuer \u00e0 d\u00e9velopper votre entreprise<a href=\"https:\/\/www.thebalancesmb.com\/how-to-scale-a-business-4155615\"> vers le haut<\/a>Dans ce cas, une avance de fonds peut s'av\u00e9rer n\u00e9cessaire.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Know_Your_Audience\"><\/span><strong>4. Conna\u00eetre son public<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Trouver des clients est peut-\u00eatre l'un des aspects les plus difficiles du maintien de votre mod\u00e8le d'entreprise en ligne. Mais le fait d'\u00eatre en ligne ouvre de nombreuses voies pour attirer les consommateurs, et de nombreuses m\u00e9thodes de publicit\u00e9 sont spectaculairement bon march\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, cr\u00e9er des campagnes de marketing g\u00e9n\u00e9ralis\u00e9es n'est pas le meilleur moyen (ni le moins cher) d'attirer de nouveaux acheteurs. Imaginez que vous envoyiez une publicit\u00e9 payante \u00e0 1 000 consommateurs au hasard - et pensez ensuite aux chances que vous auriez si vous hypercibliez plut\u00f4t 100 spectateurs qui sont d\u00e9j\u00e0 int\u00e9ress\u00e9s par votre produit ou service. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cibler un public sp\u00e9cifique est un moyen id\u00e9al pour<a href=\"https:\/\/thrivehive.com\/how-to-save-money-with-your-small-business-marketing\/\"> minimiser<\/a> vos d\u00e9penses tout en maximisant votre port\u00e9e, note Thrive Hive. Bien entendu, vous pouvez \u00e9galement exp\u00e9rimenter des campagnes d'information gratuites ou peu co\u00fbteuses.<a href=\"https:\/\/www.fundera.com\/blog\/advertise-your-business-for-free\"> les m\u00e9thodes de publicit\u00e9<\/a> comme la production d'un contenu plus interactif et le d\u00e9veloppement du r\u00e9seau de m\u00e9dias sociaux de votre marque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'une des strat\u00e9gies \u00e0 inclure, qui cible votre public avec une pr\u00e9cision laser, est la suivante <a href=\"https:\/\/memberpress.com\/fr\/blog\/building-an-online-membership-site-using-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">cr\u00e9ation d'un site d'adh\u00e9sion<\/a>. Lorsque votre site Web offre aux visiteurs la possibilit\u00e9 de rejoindre votre marque, que ce soit pour recevoir des informations sur vos produits, une newsletter ou pour adh\u00e9rer \u00e0 un club VIP b\u00e9n\u00e9ficiant de r\u00e9ductions sur vos produits ou services, vous pouvez \u00eatre s\u00fbr de communiquer avec un public qui souhaite recevoir vos informations et, esp\u00e9rons-le, de le fid\u00e9liser. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Non seulement vous avez du contenu et des informations \u00e0 partager avec le monde entier, mais, avec un site d'adh\u00e9sion, vous les partagez avec un public qui souhaite s'y int\u00e9resser.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Seek_Deals_and_Discounts\"><\/span><strong>5. Rechercher des offres et des r\u00e9ductions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De nombreux programmes visent \u00e0 aider les petites entreprises \u00e0 joindre les deux bouts en p\u00e9riode difficile. Mais m\u00eame en dehors de l'\u00e8re de la pand\u00e9mie, les \u00e9conomies d'argent sont au premier plan pour les propri\u00e9taires de petites entreprises. M\u00eame si vous n'avez pas besoin d'un<a href=\"https:\/\/www.sba.gov\/funding-programs\/loans\"> petites entreprises<\/a> \u00e0 ce stade, la r\u00e9duction des co\u00fbts est un bon point de d\u00e9part pour assurer la long\u00e9vit\u00e9 de votre entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En particulier si vous exp\u00e9diez des produits \u00e0 des clients, il se peut que vous ayez une poign\u00e9e de co\u00fbts non n\u00e9gociables li\u00e9s \u00e0 votre activit\u00e9. Heureusement, il existe des moyens d'\u00e9conomiser sur<a href=\"https:\/\/www.bigcommerce.com\/blog\/small-business-shipping-tips\/#shipping-cost-101\"> frais d'emballage<\/a>m\u00eame si vous exp\u00e9diez des envois. N\u00e9gocier des remises en gros, utiliser l'exp\u00e9dition directe et regrouper les services et les mat\u00e9riaux sont \u00e9galement des moyens utiles de r\u00e9duire les co\u00fbts de votre petite entreprise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Keep_Learning\"><\/span><strong>6. Continuer \u00e0 apprendre<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En tant que chef d'entreprise, vous devez toujours chercher \u00e0 acqu\u00e9rir des connaissances, que ce soit en g\u00e9rant votre entreprise ou en recherchant des possibilit\u00e9s de formation. Par exemple, vous pouvez obtenir un dipl\u00f4me de commerce en ligne et vous former \u00e0 la gestion d'entreprise, \u00e0 la comptabilit\u00e9 et au marketing. Un programme en ligne vous permet de <a href=\"https:\/\/www.wgu.edu\/online-business-degrees.html\">achever le travail de formation<\/a> sur votre temps libre, afin que vous puissiez continuer \u00e0 vous concentrer sur la gestion de votre entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9galement envisager d'adh\u00e9rer \u00e0 un <a href=\"http:\/\/www.smbceo.com\/2020\/12\/13\/3-reasons-you-need-business-networking-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">r\u00e9seau d'affaires ou groupe de rencontre<\/a>. Ces groupes sont un excellent moyen d'apprendre, de se tenir au courant des derniers mouvements du secteur, de se d\u00e9velopper personnellement et m\u00eame d'\u00e9largir sa client\u00e8le. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le site Meetup.com est un excellent point de d\u00e9part. Il suffit de visiter <a href=\"https:\/\/www.meetup.com\/cities\/\" target=\"_blank\" rel=\"noreferrer noopener\">cette page<\/a>Commencez par s\u00e9lectionner la ville la plus proche de chez vous. \u00c0 partir de l\u00e0, vous pouvez rechercher le groupe qui correspond \u00e0 votre secteur d'activit\u00e9 et \u00e0 vos centres d'int\u00e9r\u00eat. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Start_an_Affiliate_Program\"><\/span>7. Lancer un programme d'affiliation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Trouver de nouveaux clients est essentiel si vous voulez que votre entreprise se d\u00e9veloppe. Les moyens de promouvoir vos produits et services ne manquent pas. Toutefois, pour bon nombre de ces m\u00e9thodes, comme les annonces et les campagnes de marketing par paiement au clic (PPC), vous devez d\u00e9bourser de l'argent, que vous obteniez ou non des r\u00e9sultats. Cela peut vite co\u00fbter cher.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lancer et g\u00e9rer son propre programme de marketing d'affiliation est, de loin, le meilleur moyen de <a href=\"https:\/\/easyaffiliate.com\/blog\/why-start-affiliate-marketing-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">r\u00e9duire le co\u00fbt de la promotion<\/a>. En effet, plut\u00f4t que de payer pour la possibilit\u00e9 de conversions, vous ne r\u00e9mun\u00e9rez votre \u00e9quipe commerciale (vos affili\u00e9s) que lorsqu'elle r\u00e9alise une vente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et gr\u00e2ce aux plugins disponibles sur le march\u00e9, il est tr\u00e8s simple de mettre en place et de g\u00e9rer son propre programme directement depuis son site web, il n'y a aucune raison de ne pas essayer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e9rifier <a href=\"http:\/\/Finding new customers is essential for growing your business. There are many ways to promote your products and services to new audiences, but many of these methods \u2013 such as pay-per-click (PPC) ads \u2013 require you to invest money regardless of whether you achieve results.  Instead of paying for the possibility of conversions, you may want to create an affiliate marketing program. With this strategy, you only pay your partners commissions when their efforts lead to a sale or action. This means you don\u2019t need to worry about underperforming influencers damaging your bottom line.\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Comment lancer un programme d'affiliation avec WordPress<\/em><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>\u00c0 emporter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Transf\u00e9rer l'essentiel de votre activit\u00e9 en ligne peut \u00eatre un soulagement \u00e0 bien des \u00e9gards, mais un d\u00e9fi \u00e0 d'autres. Si vous ne savez pas quelle direction donner \u00e0 votre entreprise dans le contexte actuel, utilisez les conseils ci-dessus pour vous aider. N'oubliez pas :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Laisser la cr\u00e9ativit\u00e9 mener la danse<\/li><li>Moderniser votre \u00e9quipement<\/li><li>\u00c9largissez votre budget<\/li><li>Conna\u00eetre son public<\/li><li>Rechercher des offres et des r\u00e9ductions<\/li><li>Continuer \u00e0 apprendre<\/li><li>D\u00e9marrer un <a href=\"https:\/\/memberpress.com\/fr\/ea\/\" title=\"Affiliation facile\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">programme d'affiliation<\/a><\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Vous avez des questions sur la cr\u00e9ation d'une nouvelle entreprise en ligne ou sur le d\u00e9veloppement de votre entreprise existante ? N'h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Et n'oubliez pas de vous inscrire dans le <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> ci-dessous.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Despite COVID-19 business closures, plenty of companies are finding renewed opportunities online. The hardships of the past couple of years have invigorated the creator economy like nothing we\u2019ve ever seen. It\u2019s easier than ever for creators to make a real living off their ideas. Right now, opening or expanding a web-based venture could be your [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":27480,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,134],"tags":[110,322,435],"class_list":["post-27479","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","category-how-to-2","tag-affiliate-marketing","tag-online-business","tag-tips","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Despite COVID-19 business closures, plenty of companies are finding renewed opportunities online. 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It's easier than ever for creators to make a real living off their ideas. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">The hardships of the past couple of years have invigorated the <strong>creator economy<\/strong> like nothing we've ever seen. It's easier than ever for creators to make a real living off their ideas. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Right now, opening or expanding a web-based venture could be your ticket to profitability now and in the future. Here are seven steps to get your online business working hard for you.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Right now, opening or expanding a web-based venture could be your ticket to profitability now and in the future. Here are seven steps to get your online business working hard for you.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>1. Let Creativity Lead<\/strong><\/h2>","content":"1. Laisser la cr\u00e9ativit\u00e9 mener la danse","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Learning to embrace your artistic side and flex those think-big tendencies could be instrumental for business growth. Perfection isn\u2019t important, and you never know what great idea you might stumble upon. As Entrepreneur highlights, <a href=\"https:\/\/www.entrepreneur.com\/article\/319397\">innovation<\/a> is beneficial for your company, your customers, and your bottom line.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Learning to embrace your artistic side and flex those think-big tendencies could be instrumental for business growth. Perfection isn\u2019t important, and you never know what great idea you might stumble upon. As Entrepreneur highlights, <a href=\"https:\/\/www.entrepreneur.com\/article\/319397\">innovation<\/a> is beneficial for your company, your customers, and your bottom line.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Keeping an open mind is vital, so make sure to give every potential \u2018big idea\u2019 thorough consideration. After all, the best ideas tend to emerge under pressure, so now may be ideal for putting on your thinking cap and letting creativity lead.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Keeping an open mind is vital, so make sure to give every potential \u2018big idea\u2019 thorough consideration. After all, the best ideas tend to emerge under pressure, so now may be ideal for putting on your thinking cap and letting creativity lead.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>2. Upgrade Your Equipment<\/strong><\/h2>","content":"2. Moderniser votre \u00e9quipement","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Many entrepreneurs are resistant to investing in their companies. And while frugality is understandable in these unpredictable times, sometimes you do have to spend money to make money.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Many entrepreneurs are resistant to investing in their companies. And while frugality is understandable in these unpredictable times, sometimes you do have to spend money to make money.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">For example, if you\u2019re still using your cheap home Wi-Fi plan for business calls, you could be losing potential clients due to glitchy <a href=\"https:\/\/zoom.us\/\">Zoom meetings<\/a> and slow-to-send emails. Investing in high-powered internet will give you ultra-fast speeds that can handle every facet of your online business activities.&nbsp;<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">For example, if you\u2019re still using your cheap home Wi-Fi plan for business calls, you could be losing potential clients due to glitchy <a href=\"https:\/\/zoom.us\/\">Zoom meetings<\/a> and slow-to-send emails. Investing in high-powered internet will give you ultra-fast speeds that can handle every facet of your online business activities.&nbsp;<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Buying a new computer or laptop could also be a worthwhile investment for your newly digital business. Moving from brick-and-mortar to URL likely requires you to spend a lot of time online, and equipment that can keep up is a must.&nbsp;<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Buying a new computer or laptop could also be a worthwhile investment for your newly digital business. Moving from brick-and-mortar to URL likely requires you to spend a lot of time online, and equipment that can keep up is a must.&nbsp;<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>3. Broaden Your Budget<\/strong><\/h2>","content":"3. \u00c9largissez votre budget","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Proving that you\u2019re a serious contender in your industry might also require expenses like an expertly designed logo and a broader<a href=\"https:\/\/smallbusiness.chron.com\/percentage-gross-revenue-should-used-marketing-advertising-55928.html\"> promotional budget<\/a>. Similarly, an appropriately managed and hosted website could upgrade your professional image.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Proving that you\u2019re a serious contender in your industry might also require expenses like an expertly designed logo and a broader<a href=\"https:\/\/smallbusiness.chron.com\/percentage-gross-revenue-should-used-marketing-advertising-55928.html\"> promotional budget<\/a>. Similarly, an appropriately managed and hosted website could upgrade your professional image.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Consider the potential payoff for these investments and weigh your options carefully. But keep in mind that there\u2019s a difference between overspending and budgeting appropriately for growth. If you want to continue scaling your business<a href=\"https:\/\/www.thebalancesmb.com\/how-to-scale-a-business-4155615\"> upward<\/a>, then a bit of cash up-front might be necessary.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Consider the potential payoff for these investments and weigh your options carefully. But keep in mind that there\u2019s a difference between overspending and budgeting appropriately for growth. If you want to continue scaling your business<a href=\"https:\/\/www.thebalancesmb.com\/how-to-scale-a-business-4155615\"> upward<\/a>, then a bit of cash up-front might be necessary.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>4. Know Your Audience<\/strong><\/h2>","content":"4. Conna\u00eetre son public","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Finding customers might be one of the toughest parts of maintaining your online business model. But heading online opens up plenty of avenues for attracting consumers, and many methods of advertising are spectacularly cheap.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Finding customers might be one of the toughest parts of maintaining your online business model. But heading online opens up plenty of avenues for attracting consumers, and many methods of advertising are spectacularly cheap.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">However, creating blanket marketing campaigns isn\u2019t the best (or cheapest) way to attract new shoppers. Imagine sending out a paid ad to 1,000 random consumers \u2013 and then think about the odds if you instead hyper-target 100 viewers who are already interested in your product or service. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">However, creating blanket marketing campaigns isn\u2019t the best (or cheapest) way to attract new shoppers. Imagine sending out a paid ad to 1,000 random consumers \u2013 and then think about the odds if you instead hyper-target 100 viewers who are already interested in your product or service. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Targeting a specific audience is an ideal way to<a href=\"https:\/\/thrivehive.com\/how-to-save-money-with-your-small-business-marketing\/\"> minimize<\/a> your spending while maximizing your reach, notes Thrive Hive. Of course, you can also experiment with free and low-cost<a href=\"https:\/\/www.fundera.com\/blog\/advertise-your-business-for-free\"> advertising methods<\/a> like producing more interactive content and expanding your brand\u2019s social media network.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Targeting a specific audience is an ideal way to<a href=\"https:\/\/thrivehive.com\/how-to-save-money-with-your-small-business-marketing\/\"> minimize<\/a> your spending while maximizing your reach, notes Thrive Hive. Of course, you can also experiment with free and low-cost<a href=\"https:\/\/www.fundera.com\/blog\/advertise-your-business-for-free\"> advertising methods<\/a> like producing more interactive content and expanding your brand\u2019s social media network.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">One strategy to include that targets your audience with laser precision is <a href=\"https:\/\/memberpress.com\/blog\/building-an-online-membership-site-using-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">setting up a membership site<\/a>. When your website offers visitors the chance to join your brand -- whether it\u2019s receiving product updates, a newsletter or a VIP club that gets discounts on your product or services -- you can rest assured knowing you\u2019re communicating with and hopefully retaining an audience that wants to hear from you. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">One strategy to include that targets your audience with laser precision is <a href=\"https:\/\/memberpress.com\/blog\/building-an-online-membership-site-using-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">setting up a membership site<\/a>. When your website offers visitors the chance to join your brand -- whether it\u2019s receiving product updates, a newsletter or a VIP club that gets discounts on your product or services -- you can rest assured knowing you\u2019re communicating with and hopefully retaining an audience that wants to hear from you. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Not only do you have content and information to share with the world writ large, but, with a membership site, you\u2019re sharing it with an audience that wants to engage with it.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Not only do you have content and information to share with the world writ large, but, with a membership site, you\u2019re sharing it with an audience that wants to engage with it.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>5. Seek Deals and Discounts<\/strong><\/h2>","content":"5. Rechercher des offres et des r\u00e9ductions","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Plenty of programs aim to help small businesses make ends meet during tough times. But even outside the pandemic era, saving money is at the forefront for small business owners. While you might not need a<a href=\"https:\/\/www.sba.gov\/funding-programs\/loans\"> small business<\/a> loan at this point, cutting costs is a smart place to start to ensure your company\u2019s longevity.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Plenty of programs aim to help small businesses make ends meet during tough times. But even outside the pandemic era, saving money is at the forefront for small business owners. While you might not need a<a href=\"https:\/\/www.sba.gov\/funding-programs\/loans\"> small business<\/a> loan at this point, cutting costs is a smart place to start to ensure your company\u2019s longevity.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Especially if you\u2019re shipping products to customers, you might have a handful of non-negotiable costs of doing business. Fortunately, there are ways to save on<a href=\"https:\/\/www.bigcommerce.com\/blog\/small-business-shipping-tips\/#shipping-cost-101\"> packaging expenses<\/a>, even if you\u2019re expediting shipments. Negotiating bulk discounts, utilizing drop-shipping, and bundling services and materials are also helpful ways to cut costs in your small business.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Especially if you\u2019re shipping products to customers, you might have a handful of non-negotiable costs of doing business. Fortunately, there are ways to save on<a href=\"https:\/\/www.bigcommerce.com\/blog\/small-business-shipping-tips\/#shipping-cost-101\"> packaging expenses<\/a>, even if you\u2019re expediting shipments. Negotiating bulk discounts, utilizing drop-shipping, and bundling services and materials are also helpful ways to cut costs in your small business.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>6. Keep Learning<\/strong><\/h2>","content":"6. Continuer \u00e0 apprendre","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">As a business owner, you should always be seeking knowledge whether that\u2019s gained through running your business or by seeking out educational opportunities. For example, you could earn an online business degree and learn about business management, accounting, and marketing. An online program allows you to <a href=\"https:\/\/www.wgu.edu\/online-business-degrees.html\">complete the coursework<\/a> on your own time, so you can still focus on running your business.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">As a business owner, you should always be seeking knowledge whether that\u2019s gained through running your business or by seeking out educational opportunities. For example, you could earn an online business degree and learn about business management, accounting, and marketing. An online program allows you to <a href=\"https:\/\/www.wgu.edu\/online-business-degrees.html\">complete the coursework<\/a> on your own time, so you can still focus on running your business.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">You might also consider joining a <a href=\"http:\/\/www.smbceo.com\/2020\/12\/13\/3-reasons-you-need-business-networking-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">business networking or meetup group<\/a>. These groups are a great way to learn, stay up on the latest industry movements, grow personally, and even grow your customer base. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">You might also consider joining a <a href=\"http:\/\/www.smbceo.com\/2020\/12\/13\/3-reasons-you-need-business-networking-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">business networking or meetup group<\/a>. These groups are a great way to learn, stay up on the latest industry movements, grow personally, and even grow your customer base. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">The site Meetup.com is a great place to start. Simply visit <a href=\"https:\/\/www.meetup.com\/cities\/\" target=\"_blank\" rel=\"noreferrer noopener\">this page<\/a>, then start by selecting the city nearest you. From there, you can drill down to find just the right group for your industry and interests. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">The site Meetup.com is a great place to start. Simply visit <a href=\"https:\/\/www.meetup.com\/cities\/\" target=\"_blank\" rel=\"noreferrer noopener\">this page<\/a>, then start by selecting the city nearest you. From there, you can drill down to find just the right group for your industry and interests. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">7. Start an Affiliate Program<\/h2>","content":"7. Lancer un programme d'affiliation","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Finding new customers is critical if you want your business to grow. And there's no shortage of ways to promote your products and services. However, with many of these methods \u2013 like pay-per-click (PPC) ads and marketing campaigns \u2013 you have to shell out money whether or not you achieve results. It can get expensive \u2013 fast.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Finding new customers is critical if you want your business to grow. And there's no shortage of ways to promote your products and services. However, with many of these methods \u2013 like pay-per-click (PPC) ads and marketing campaigns \u2013 you have to shell out money whether or not you achieve results. It can get expensive \u2013 fast.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Starting and managing your own affiliate marketing program is, hands down, the best way to <a href=\"https:\/\/easyaffiliate.com\/blog\/why-start-affiliate-marketing-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">lower the cost of promotion<\/a>. That's because rather than paying for the&nbsp;possibility&nbsp;of conversions, you only pay your sales team (your affiliates) when they make a sale.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Starting and managing your own affiliate marketing program is, hands down, the best way to <a href=\"https:\/\/easyaffiliate.com\/blog\/why-start-affiliate-marketing-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">lower the cost of promotion<\/a>. That's because rather than paying for the&nbsp;possibility&nbsp;of conversions, you only pay your sales team (your affiliates) when they make a sale.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">And with plugins on the market that make it super simple to set up and manage your own program right from your website, there's no reason not to give it a try.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">And with plugins on the market that make it super simple to set up and manage your own program right from your website, there's no reason not to give it a try.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Check out <a href=\"http:\/\/Finding new customers is essential for growing your business. There are many ways to promote your products and services to new audiences, but many of these methods \u2013 such as pay-per-click (PPC) ads \u2013 require you to invest money regardless of whether you achieve results.  Instead of paying for the possibility of conversions, you may want to create an affiliate marketing program. With this strategy, you only pay your partners commissions when their efforts lead to a sale or action. This means you don\u2019t need to worry about underperforming influencers damaging your bottom line.\" target=\"_blank\" rel=\"noreferrer noopener\"><em>How to Start an Affiliate Program with WordPress<\/em><\/a>.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Check out <a href=\"http:\/\/Finding new customers is essential for growing your business. There are many ways to promote your products and services to new audiences, but many of these methods \u2013 such as pay-per-click (PPC) ads \u2013 require you to invest money regardless of whether you achieve results.  Instead of paying for the possibility of conversions, you may want to create an affiliate marketing program. With this strategy, you only pay your partners commissions when their efforts lead to a sale or action. This means you don\u2019t need to worry about underperforming influencers damaging your bottom line.\" target=\"_blank\" rel=\"noreferrer noopener\"><em>How to Start an Affiliate Program with WordPress<\/em><\/a>.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">The Takeaway<\/h2>","content":"\u00c0 emporter","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Moving the bulk of your business online can be a relief in many ways but challenging in others. If you\u2019re not sure what direction to take your company in the current climate, use the above tips to help. Remember:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Moving the bulk of your business online can be a relief in many ways but challenging in others. If you\u2019re not sure what direction to take your company in the current climate, use the above tips to help. Remember:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Let creativity lead<\/li><li>Upgrade your equipment<\/li><li>Broaden your budget<\/li><li>Know your audience<\/li><li>Seek deals and discounts<\/li><li>Keep learning<\/li><li>Start an affiliate program<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Laisser la cr\u00e9ativit\u00e9 mener la danse<\/li><li>Moderniser votre \u00e9quipement<\/li><li>\u00c9largissez votre budget<\/li><li>Conna\u00eetre son public<\/li><li>Rechercher des offres et des r\u00e9ductions<\/li><li>Continuer \u00e0 apprendre<\/li><li>Lancer un programme d'affiliation<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Do you have questions about starting a new online business or boosting your existing one? Let us know in the comments!<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Do you have questions about starting a new online business or boosting your existing one? Let us know in the comments!<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\"><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong><\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\"><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/27479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=27479"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/27479\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/27480"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=27479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=27479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=27479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}