L'un des moyens d'attirer et de conserver des clients r\u00e9guliers est de cr\u00e9er un site d'adh\u00e9sion. En structurant votre entreprise de cette mani\u00e8re, vous pourrez plus facilement g\u00e9rer votre emploi du temps, organiser les informations relatives \u00e0 vos clients et \u00e9valuer votre flux de tr\u00e9sorerie.<\/p>\n\n\n\n

Dans cet article, nous vous expliquons pourquoi un site d'adh\u00e9sion peut \u00eatre une excellente option pour les \u00e9crivains. Nous vous montrerons ensuite comment vendre vos \u00e9crits en ligne avec un site MemberPress en 4 \u00e9tapes. C'est parti !<\/p>\n\n\n\n

<\/span>Pourquoi un site d'adh\u00e9sion est une excellente id\u00e9e pour les \u00e9crivains<\/span><\/h2>\n\n\n\n
Structurer votre entreprise de r\u00e9daction en ligne sous la forme d'un site d'adh\u00e9sion peut s'av\u00e9rer tr\u00e8s b\u00e9n\u00e9fique. Tout d'abord, lorsque les utilisateurs s'inscrivent, ils sont ajout\u00e9s \u00e0 une base de donn\u00e9es organis\u00e9e de clients. Il vous sera ainsi plus facile de savoir quels clients sont actifs et de contacter ceux dont l'abonnement a expir\u00e9.<\/p>\n\n\n\n
En outre, vous aurez une meilleure id\u00e9e de la quantit\u00e9 de travail qui se profile \u00e0 l'horizon. Les clients de la r\u00e9daction vont et viennent. Si vous constatez que le nombre de membres actifs est inf\u00e9rieur \u00e0 ce que vous souhaiteriez, il est probablement temps de commencer \u00e0 faire des propositions.<\/p>\n\n\n\n
Enfin, selon la mani\u00e8re dont vous structurez vos prix, vous pouvez potentiellement\u00a0 \u00eatre pay\u00e9<\/a>\u00a0\u00e0 l'avance. Cela permet de consacrer plus de temps \u00e0 la r\u00e9daction et moins de temps \u00e0 la poursuite des paiements en retard.<\/p>\n\n\n\n

<\/span>Exemple MemberPress Services de r\u00e9daction Site web : copyblogger<\/span><\/h3>\n\n\n\n
$\"Page$ <\/a><\/figure>\n\n\n\n
Service de r\u00e9daction en ligne copyblogger<\/a> a publi\u00e9 plus de 3 000 articles et d'innombrables autres contenus. Depuis 15 ans, ce contenu aide les entreprises \u00e0 am\u00e9liorer leur classement en ligne et \u00e0 augmenter le nombre de visites quotidiennes. <\/p>\n\n\n\n
Copyblogger utilise la plateforme MemberPress pour g\u00e9rer ses plans de services de r\u00e9daction personnalis\u00e9s.<\/p>\n\n\n\n
<\/span>Flexibilit\u00e9 de la structure tarifaire<\/span><\/h3>\n\n\n\n
Avec un site d'adh\u00e9sion \u00e0 des services de r\u00e9daction comme copyblogger, vous pouvez fixer vos niveaux d'adh\u00e9sion sur la base d'\u00e9l\u00e9ments tels que le nombre de mots par mois. Avec ce type de structure, vous \u00eates attirer un large \u00e9ventail de clients potentiels <\/strong>- des petites entreprises aux grandes organisations. <\/p>\n\n\n\n
En outre, vous pouvez proposer un niveau d'adh\u00e9sion \u00e0 l'essai gratuit que les utilisateurs peuvent facilement augmenter. C'est une excellente option pour les clients qui ne sont pas pr\u00eats \u00e0 s'engager et qui souhaitent essayer avant d'acheter. <\/p>\n\n\n\n
En utilisant un essai gratuit, vous conservez une base de clients potentiels plus importante et vous pouvez maintenir la communication avec eux par le biais de lettres d'information mensuelles et d'articles de blog.<\/p>\n\n\n\n
<\/span>Comment vendre vos \u00e9crits en ligne avec un site MemberPress (en 4 \u00e9tapes)<\/span><\/h2>\n\n\n\nAvant de commencer, vous devez disposer d'un site WordPress op\u00e9rationnel. Ne vous souciez pas d'en faire un site sophistiqu\u00e9. Vous n'aurez besoin que des \u00e9l\u00e9ments de base, \u00e0 savoir ce guide<\/a> vous aidera.<\/p>\n\n\n\n
Vous devrez \u00e9galement choisir un th\u00e8me pour votre site WordPress. La bonne nouvelle, c'est qu'il existe de nombreuses options parmi lesquelles choisir. Jetez un coup d'\u0153il \u00e0 cet article pour vous aider \u00e0 d\u00e9marrer.<\/p>\n\n\n\n
\n\t READ >> WPBeginner's \"25 Best Minimalist WordPress Themes for Writers\" (25 meilleurs th\u00e8mes WordPress minimalistes pour les \u00e9crivains)\"<\/a>\n<\/div>\n\n\n\n\n
Une fois que votre site WordPress est pr\u00eat, vous pouvez lancer un site d'adh\u00e9sion pour vendre vos services d'\u00e9criture en quatre \u00e9tapes. <\/p>\n\n\n\n
<\/span>\u00c9tape 1 : Choisir un plugin d'adh\u00e9sion<\/span><\/h3>\n\n\n\n
Le moyen le plus simple de transformer un site WordPress existant en une entreprise en ligne est d'utiliser un plugin. Notre MemberPress<\/a> plugin est une excellente option, car il est facile \u00e0 mettre en place et vous offre une grande flexibilit\u00e9 dans la conception de votre entreprise.<\/p>\n\n\n
\n
$\"Page$ <\/a><\/figure>\n<\/div>\n\n\n
MemberPress offre plusieurs niveaux de prix<\/a>, Vous pouvez donc choisir celui qui vous convient le mieux. Une fois que vous avez termin\u00e9 votre achat et t\u00e9l\u00e9charg\u00e9 le plugin, vous pouvez ouvrir votre tableau de bord WordPress pour l'installer.<\/p>\n\n\n\n
Ensuite, naviguez jusqu'\u00e0\u00a0Plugins <\/em>> Ajouter un nouveau<\/em>\u00a0et cliquez sur l'ic\u00f4ne\u00a0T\u00e9l\u00e9charger le plugin<\/em>\u00a0bouton. Apr\u00e8s avoir localis\u00e9 le fichier zip, vous pouvez s\u00e9lectionner Installer maintenant<\/em>, suivi de Activer<\/em>. <\/p>\n\n\n\n
Enfin, vous pouvez saisir votre cl\u00e9 de licence. Vous devriez pouvoir la trouver sur votre\u00a0Mon compte<\/em>\u00a0sur notre site web. <\/p>\n\n\n\n
Copier le code et le coller dans le\u00a0Cl\u00e9 de licence<\/em>\u00a0dans la page des param\u00e8tres du plugin. Vous pouvez ensuite cliquer sur le bouton\u00a0Activer la licence<\/em>\u00a0Cl\u00e9<\/em> pour terminer l'activation :<\/p>\n\n\n
\n
$\"L'\u00e9cran$ <\/a><\/figure>\n<\/div>\n\n\n
Vous pouvez \u00e9galement vous connecter \u00e0 votre compte \u00e0 partir de votre tableau de bord. Avec MemberPress pr\u00eat \u00e0 l'emploi, vous pouvez commencer \u00e0 configurer vos param\u00e8tres.<\/p>\n\n\n\n
<\/span>\u00c9tape 2 : D\u00e9terminer votre prix<\/span><\/h3>\n\n\n\n
L'\u00e9tape suivante consiste \u00e0 d\u00e9terminer le prix de vos services. Il existe plusieurs mod\u00e8les d'adh\u00e9sion<\/a> qui se pr\u00eatent bien aux services de r\u00e9daction.<\/p>\n\n\n\n
Comme nous l'avons mentionn\u00e9, vous pourriez proposer une adh\u00e9sion o\u00f9 le souscripteur recevrait un ensemble d'informations sur la vie de l'entreprise. nombre de mots par mois<\/strong>. Vous pourriez faire en sorte que l'adh\u00e9sion soit renouvel\u00e9e chaque mois jusqu'\u00e0 ce que le client d\u00e9cide d'annuler son adh\u00e9sion.<\/p>\n\n\n\n
L'approche la plus simple consiste peut-\u00eatre \u00e0 cr\u00e9er diff\u00e9rentes paquets<\/strong>. Chaque forfait pourrait comprendre un nombre particulier de mots pour un prix d\u00e9termin\u00e9. Vous pouvez adapter cette formule \u00e0 votre activit\u00e9 litt\u00e9raire, quelle qu'elle soit. <\/p>\n\n\n\n
S'il mieux adapt\u00e9e \u00e0 votre entreprise<\/a>Vous pouvez \u00e9galement vous servir de l'information que vous vendez en termes de messages sur les m\u00e9dias sociaux ou de descriptions d'articles.<\/p>\n\n\n\n
\n\n $\"CoachKit$ <\/a>\n<\/div><\/div>\n\n\n\n\n
Si vous optez pour cette solution, veillez \u00e0 ce que votre page de tarification indique clairement ce que vous incluez dans chaque niveau. Vous pouvez garder ces niveaux tr\u00e8s simples et cr\u00e9er des suppl\u00e9ments si vous souhaitez offrir des services suppl\u00e9mentaires, tels que la recherche d'images.<\/p>\n\n\n\n
Pour cr\u00e9er une adh\u00e9sion avec cette structure de tarification \u00e9chelonn\u00e9e, vous pouvez naviguer vers\u00a0MemberPress <\/em>> Adh\u00e9sions<\/em>\u00a0dans le tableau de bord de WordPress. <\/p>\n\n\n\n
Une fois que vous avez cliqu\u00e9 sur le bouton\u00a0Ajouter un nouveau<\/em>\u00a0vous serez amen\u00e9 \u00e0 la page d'accueil de la\u00a0Ajouter une nouvelle adh\u00e9sion<\/em>\u00a0\u00e9cran :<\/p>\n\n\n
\n
$\"Ajout$ <\/a><\/figure>\n<\/div>\n\n\n
Vous pouvez donner un titre \u00e0 votre adh\u00e9sion et remplir une description d\u00e9taillant ce qui est inclus dans le niveau. Sous\u00a0Options d'adh\u00e9sion<\/em>Vous pouvez personnaliser le bouton d'enregistrement et le prix. bo\u00eete<\/a>. <\/p>\n\n\n\n
Vous pouvez m\u00eame cr\u00e9er une page de remerciement sp\u00e9cifique pour les membres :<\/p>\n\n\n
\n
$\"La$ <\/a><\/figure>\n<\/div>\n\n\n
Les\u00a0Conditions d'adh\u00e9sion<\/em>\u00a0est l'endroit o\u00f9 vous pouvez s\u00e9lectionner un prix pour votre niveau. Avec cette structure de prix, vous voudrez probablement d\u00e9finir le param\u00e8tre\u00a0Type de facturation<\/em>\u00a0\u00e0\u00a0Unique<\/em>. <\/p>\n\n\n\n
Vous pouvez \u00e9galement fixer une date d'expiration pour l'abonnement si vous le souhaitez. Cela pourrait vous permettre d'anticiper plus facilement votre charge de travail et d'encourager les clients \u00e0 utiliser leur nombre de mots et \u00e0 acheter \u00e0 nouveau.<\/p>\n\n\n\n
Une fois que vous \u00eates satisfait du paquet que vous avez cr\u00e9\u00e9, vous pouvez cliquer sur le bouton\u00a0Publier<\/em>\u00a0pour l'afficher sur votre site web. MemberPress cr\u00e9e automatiquement pour vous une page de prix personnalisable sur la base des informations que vous fournissez.<\/p>\n\n\n\n
$\"page$ <\/a><\/figure>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">watch >> cr\u00e9er des adh\u00e9sions dans MemberPress (+ une vue d'ensemble et une configuration)<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-3-offer-a-trial-period\"><span class=\"ez-toc-section\" id=\"Step_3_Offer_a_Trial_Period\"><\/span>\u00c9tape 3 : Proposer une p\u00e9riode d'essai<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si vous d\u00e9marrez votre activit\u00e9, offrir une p\u00e9riode d'essai ou un \u00e9chantillon d'article peut convaincre des clients potentiels d'essayer vos services. Vous pouvez mettre cela en place en utilisant la fonction de coupon de MemberPress.<\/p>\n\n\n\n<p>Pour ce faire, naviguez vers\u00a0<em>MemberPress <\/em>> <em>Coupons<\/em>\u00a0et cliquez sur l'ic\u00f4ne\u00a0<em>Ajouter un nouveau<\/em>\u00a0bouton. Vous verrez appara\u00eetre l'ic\u00f4ne\u00a0<em>Ajouter un nouveau coupon<\/em>\u00a0\u00e9cran :<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/add-new-coupon.png\"><img decoding=\"async\" width=\"1024\" height=\"508\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/add-new-coupon-1024x508.png\" alt=\"Ajout d'un nouveau coupon \u00e0 MemberPress.\" class=\"wp-image-27518\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/add-new-coupon-1024x508.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/add-new-coupon-300x149.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/add-new-coupon-768x381.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/add-new-coupon.png 1407w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Nous allons cr\u00e9er un coupon qui permettra aux utilisateurs d'obtenir gratuitement leurs 1 000 premiers mots. Pour\u00a0<em>Remise<\/em>, Dans ce cas, saisissez \u201c100\u201d dans le champ et s\u00e9lectionnez le signe \"pour cent\" dans la liste d\u00e9roulante. Dans ce cas, vous pouvez laisser le champ\u00a0<em>Mode d'escompte<\/em>\u00a0comme\u00a0<em>Standard<\/em>. Enfin, vous pouvez limiter le nombre de fois o\u00f9 le coupon peut \u00eatre utilis\u00e9 :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/coupon-options.png\"><img decoding=\"async\" width=\"723\" height=\"584\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/coupon-options.png\" alt=\"Configuration des options du coupon.\" class=\"wp-image-27519\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/coupon-options.png 723w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/coupon-options-300x242.png 300w\" sizes=\"(max-width: 723px) 100vw, 723px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Vous avez la possibilit\u00e9 de programmer des dates de d\u00e9but et de fin pour votre bon. Vous pouvez s\u00e9lectionner l'adh\u00e9sion \u00e0 laquelle le coupon doit s'appliquer. Vous pouvez \u00e9galement cr\u00e9er un niveau avec un petit nombre de mots \u00e0 utiliser avec ce coupon.<\/p>\n\n\n\n<p><em><strong>CONSEIL UTILE :<\/strong> Pour un tutoriel complet sur l'utilisation des coupons MemberPress, consultez la vid\u00e9o ci-dessous :<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"8otyVnwAKjYBlUpExghPuHeJ51qmGDWrRFz\"><div class=\"responsive-video\"><iframe title=\"Comment cr\u00e9er des coupons dans MemberPress (Tutoriel complet)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0aOl3YImbQg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-4-create-email-reminders\"><span class=\"ez-toc-section\" id=\"Step_4_Create_Email_Reminders\"><\/span>\u00c9tape 4 : Cr\u00e9er des rappels par courrier \u00e9lectronique<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Enfin, vous pouvez mettre en place des rappels par courrier \u00e9lectronique pour vous d\u00e9charger de certaines t\u00e2ches administratives. Vous pouvez cr\u00e9er des rappels informant les clients que leur carte de cr\u00e9dit est sur le point d'expirer, ou confirmant les mises \u00e0 jour de leurs adh\u00e9sions.<\/p>\n\n\n\n<p>Depuis votre tableau de bord, vous pouvez naviguer vers\u00a0<em>MemberPress <\/em>> <em>Param\u00e8tres<\/em>\u00a0et cliquez sur l'ic\u00f4ne\u00a0<em>Courriels<\/em>\u00a0tabulation :<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/memberpress-emails.png\"><img decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/memberpress-emails-1024x506.png\" alt=\"Des rappels par courrier \u00e9lectronique que vous pouvez personnaliser et envoyer avec MemberPress.\" class=\"wp-image-27615\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/memberpress-emails-1024x506.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/memberpress-emails-300x148.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/memberpress-emails-768x379.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/memberpress-emails.png 1350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Vous verrez une liste compl\u00e8te de rappels par courrier \u00e9lectronique que vous pouvez activer ou d\u00e9sactiver. Vous pouvez cliquer sur l'ic\u00f4ne\u00a0<em>Editer<\/em>\u00a0\u00e0 c\u00f4t\u00e9 de n'importe quel e-mail pour modifier le message.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"IJePBD4UHw7Nb1YKyAunx8kCTb2ROl5K3s5LDvNdrqjwdfUzglGz26Q4emCcEymRFtsoIhhQ7Z9Sc9X\"><div class=\"responsive-video\"><iframe title=\"Comment configurer des courriels de rappel dans MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GgVZCxhSYi8?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATCH >> COMMENT METTRE EN PLACE DES RAPPELS DANS MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L'utilisation d'un site d'adh\u00e9sion pour vendre des services d'\u00e9criture peut faciliter la gestion de votre entreprise. Vous aurez peut-\u00eatre plus de temps \u00e0 consacrer \u00e0 l'\u00e9criture. Et vous pourrez peut-\u00eatre prendre plus de clients pour d\u00e9velopper votre entreprise plus rapidement.<\/p>\n\n\n\n<p>Comme nous l'avons expliqu\u00e9 dans cet article, vous pouvez d\u00e9marrer un site d'adh\u00e9sion en quatre \u00e9tapes :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Installer un plugin d'adh\u00e9sion tel que\u00a0<a target=\"_blank\" href=\"https:\/\/memberpress.com\/fr\/\" rel=\"noreferrer noopener\">MemberPress<\/a>.<\/li>\n\n\n\n<li>D\u00e9terminez comment structurer votre tarification.<\/li>\n\n\n\n<li>Proposer une p\u00e9riode d'essai.<\/li>\n\n\n\n<li>Cr\u00e9ez des rappels par courrier \u00e9lectronique.<\/li>\n<\/ol>\n\n\n\n<p>Avez-vous des questions sur la fa\u00e7on de vendre vos \u00e9crits en ligne avec MemberPress ? Posez-les dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p><strong>Si vous avez aim\u00e9 cet article, n'h\u00e9sitez pas \u00e0 <\/strong><a href=\"https:\/\/memberpress.com\/fr\/subscribe-to-the-memberpress-blog\/\"><strong>s'abonner au blog MemberPress<\/strong><\/a><strong>!<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>If you\u2019re a writer, you probably spend quite a bit of time marketing your services online. Once you land a client, it\u2019s often difficult to predict how long the job will last or how much work they\u2019ll require from you. One way to attract and hold on to regular clients is through a membership site. 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