{"id":28661,"date":"2021-08-18T07:35:07","date_gmt":"2021-08-18T13:35:07","guid":{"rendered":"https:\/\/memberpress.com\/?p=28661"},"modified":"2024-10-01T10:33:04","modified_gmt":"2024-10-01T14:33:04","slug":"how-to-optimize-email-automation-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-optimize-email-automation-for-your-membership-site\/","title":{"rendered":"Comment optimiser l'automatisation des emails pour votre site d'adh\u00e9sion WordPress"},"content":{"rendered":"<p>La fid\u00e9lisation de la client\u00e8le est un objectif que toutes les entreprises s'efforcent d'atteindre lorsqu'elles \u00e9tablissent une relation avec leurs clients. En fin de compte, les entreprises cherchent toujours \u00e0 transformer les prospects en clients et \u00e0 prendre soin des clients existants. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d5fefd769e0\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d5fefd769e0\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#Why_Use_Email_Marketing\" >Pourquoi utiliser le marketing par courrier \u00e9lectronique ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#Email_Marketing_Automation\" >Automatisation du marketing par courriel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#How_Does_Email_Automation_Work\" >Comment fonctionne l'automatisation des courriels ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#6_Must-Have_Email_Campaigns_for_Your_Membership_Site\" >6 campagnes d'e-mailing incontournables pour votre site d'adh\u00e9sion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#Email_Marketing_Tips_for_Effective_Automation\" >Conseils pour une automatisation efficace du marketing par courriel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#Sender_The_Best_Email_Marketing_Tools_for_Automation\" >Sender Les meilleurs outils de marketing par courriel pour l'automatisation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#How_to_Use_Sender_with_MemberPress\" >Comment utiliser Sender avec MemberPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#PRO_TIP\" >CONSEIL DE PRO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#Lets_Recap\" >R\u00e9capitulons<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Si vous g\u00e9rez un site d'adh\u00e9sion, vous aurez besoin que de nouveaux membres s'inscrivent et que les anciens conservent leur abonnement. <\/p>\n\n\n\n<p>S'attaquer aux deux, <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-run-a-successful-email-campaign\/\" title=\"\">marketing par courrier \u00e9lectronique<\/a> peut \u00eatre une solution parfaite. Plut\u00f4t que d'utiliser les courriels pour une simple inscription, vous pouvez les amener \u00e0 un autre niveau et cr\u00e9er une liste de courriels qui vous aidera \u00e0 accro\u00eetre la notori\u00e9t\u00e9 de votre marque, \u00e0 g\u00e9n\u00e9rer des conversions et, bien s\u00fbr, \u00e0 augmenter le nombre de membres de votre site.<\/p>\n\n\n\n<p>Dans cet article, nous vous expliquons pourquoi vous devriez utiliser <a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" title=\"campagne active\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing par courrier \u00e9lectronique<\/a> et les avantages de l'ajout de techniques d'automatisation. Nous vous donnerons ensuite un aper\u00e7u du fonctionnement de l'automatisation des courriers \u00e9lectroniques, ainsi que six situations dans lesquelles vous souhaiterez l'utiliser. <\/p>\n\n\n\n<p>Enfin, nous vous laissons avec quelques conseils finaux et m\u00eame un outil GRATUIT d'automatisation des e-mails pour vous aider \u00e0 lancer votre prochaine campagne. Allons-y ! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Use_Email_Marketing\"><\/span>Pourquoi utiliser le marketing par courrier \u00e9lectronique ? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le marketing par courrier \u00e9lectronique est l'une des m\u00e9thodes les plus efficaces pour augmenter les ventes et transformer les clients potentiels en clients r\u00e9els. De plus, vous pouvez atteindre un grand nombre de personnes en quelques clics seulement.<\/p>\n\n\n\n<p>Cependant, vous devez planifier une strat\u00e9gie bien pens\u00e9e pour vous assurer que vos courriels sont lus et qu'ils se d\u00e9marquent de la concurrence. Pour ce faire, il est indispensable de disposer d'un processus d'automatisation ad\u00e9quat !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Email_Marketing_Automation\"><\/span>Automatisation du marketing par courriel <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L'automatisation du marketing par courriel est utilis\u00e9e pour envoyer des \"courriels d\u00e9clencheurs\" \u00e0 vos abonn\u00e9s. Ces courriels sont personnalis\u00e9s en fonction des actions des consommateurs et des segments qui leur sont attribu\u00e9s, puis envoy\u00e9s selon un calendrier pr\u00e9cis ou automatis\u00e9. <\/p>\n\n\n\n<p>Avec une touche de personnalisation, l'automatisation des courriels permet d'atteindre efficacement les prospects et les consommateurs, permettant ainsi aux sp\u00e9cialistes du marketing d'obtenir les meilleurs r\u00e9sultats possibles.<\/p>\n\n\n\n<p>L'automatisation pr\u00e9sente de multiples avantages. Tout d'abord, elle permet de gagner beaucoup de temps lors de la cr\u00e9ation et de l'envoi de nouvelles campagnes. Elle vous permet \u00e9galement de <a href=\"https:\/\/www.bloggersideas.com\/top-best-email-marketing-service-providers\/\">segmenter votre courrier \u00e9lectronique l<\/a><a href=\"https:\/\/www.bloggersideas.com\/top-best-email-marketing-service-providers\/\" target=\"_blank\" rel=\"noreferrer noopener\">i<\/a><a href=\"https:\/\/www.bloggersideas.com\/top-best-email-marketing-service-providers\/\">st<\/a>Le contenu est ainsi adapt\u00e9 aux donn\u00e9es d\u00e9mographiques, aux comportements et aux besoins sp\u00e9cifiques des clients.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1207733981.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1207733981.jpg\" alt=\"illustration du segment marketing\" class=\"wp-image-36875\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1207733981.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1207733981-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1207733981-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1207733981-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1207733981-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1207733981-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p>Avec l'aide de l'automatisation du marketing par courriel, vous serez en mesure de regrouper votre public de mani\u00e8re efficace, ce qui se traduira par une augmentation des transactions et du chiffre d'affaires.<\/p>\n\n\n\n<p>En outre, l'automatisation permet de maintenir un excellent niveau d'engagement avec les clients potentiels et actuels. Enfin, elle augmente l'efficacit\u00e9 et convertit les prospects en clients payants.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Does_Email_Automation_Work\"><\/span>Comment fonctionne l'automatisation des courriels ? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L'automatisation du marketing par courriel peut \u00eatre utilis\u00e9e pour les march\u00e9s B2B et B2C. Le processus commence par certains \u00e9v\u00e9nements d\u00e9clencheurs ou actions que le client effectue sur votre site. <\/p>\n\n\n\n<p>Qu'il s'agisse d'un nouvel abonn\u00e9 sur les r\u00e9seaux sociaux, d'un avis publi\u00e9, d'un panier abandonn\u00e9 ou d'un nouvel achat, ce sont peut-\u00eatre les actions de votre audience que vous attendiez.<\/p>\n\n\n\n<p>En fonction des objectifs et des buts de votre site d'affiliation, vous pouvez cr\u00e9er une liste d'actions sp\u00e9cifiques qui donneront lieu \u00e0 l'envoi d'un courrier \u00e9lectronique d\u00e8s que l'action aura \u00e9t\u00e9 effectu\u00e9e. Cependant, il existe certaines campagnes que tous les sites d'affiliation devraient prendre en compte lorsqu'ils optimisent l'automatisation du marketing par courriel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Must-Have_Email_Campaigns_for_Your_Membership_Site\"><\/span>6 campagnes d'e-mailing incontournables pour votre site d'adh\u00e9sion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L'automatisation des courriels peut vous aider \u00e0 cr\u00e9er des campagnes personnalis\u00e9es pour cibler des segments d'audience personnalis\u00e9s. Pour commencer, vous devez pr\u00e9parer une s\u00e9rie d'e-mails g\u00e9n\u00e9riques \u00e0 envoyer pour les interactions de base avec les consommateurs, par exemple :         <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Courriel de bienvenue<\/li>\n\n\n\n<li>Email de r\u00e9engagement<\/li>\n\n\n\n<li>Email promotionnel<\/li>\n<\/ul>\n\n\n\n<p>Au fil du temps, vous devriez profiter de l'occasion pour apprendre \u00e0 mieux conna\u00eetre vos clients et lancer les campagnes d'e-mailing suivantes :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rappels automatis\u00e9s de renouvellement d'abonnement<\/li>\n\n\n\n<li>Accueil des nouveaux clients<\/li>\n\n\n\n<li>Ventes d'adh\u00e9sions perdues<\/li>\n<\/ul>\n\n\n\n<p>Bien que ces types d'e-mails soient plus g\u00e9n\u00e9riques, vous devrez toujours envoyer des campagnes personnalis\u00e9es \u00e0 vos groupes segment\u00e9s. <\/p>\n\n\n\n<p>Les courriers \u00e9lectroniques informant les consommateurs d'un panier abandonn\u00e9, de ventes \u00e0 venir ou de produits sugg\u00e9r\u00e9s peuvent \u00eatre la cl\u00e9 d'une relation fructueuse avec vos clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Email_Marketing_Tips_for_Effective_Automation\"><\/span>Conseils pour une automatisation efficace du marketing par courriel <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La cr\u00e9ation d'une campagne est un travail long et difficile, mais lorsqu'elle est bien men\u00e9e, vous en tirerez des b\u00e9n\u00e9fices infinis. Il faut du temps pour trouver le bon \u00e9quilibre entre clients potentiels et clients actuels ; mais une fois que vous l'avez trouv\u00e9, l'automatisation des courriels s'occupe du reste. <\/p>\n\n\n\n<p>Nous avons mentionn\u00e9 l'importance de la segmentation et de la division de votre audience en groupes. Sans cela, vos e-mails n'atteindront pas les r\u00e9sultats escompt\u00e9s. C'est pourquoi la personnalisation des e-mails est un \u00e9l\u00e9ment que vous devez inclure dans votre strat\u00e9gie d'automatisation des e-mails afin d'assurer une optimisation maximale.<\/p>\n\n\n\n<p>Tout en continuant \u00e0 collecter des informations sur vos clients, des tests sont \u00e9galement n\u00e9cessaires pour \u00e9valuer et analyser les types d'e-mails qui fonctionnent le mieux pour votre march\u00e9.<\/p>\n\n\n\n<p>En outre, la plupart des courriels \u00e9tant ouverts sur des appareils mobiles, il est tr\u00e8s important de veiller \u00e0 concevoir des versions adapt\u00e9es aux mobiles, faute de quoi vos courriels n'obtiendront pas les meilleurs r\u00e9sultats. <\/p>\n\n\n\n<p>Enfin, la mesure et l'analyse des r\u00e9sultats constituent une partie essentielle de votre parcours d'email marketing. M\u00eame lorsque vos courriels sont automatis\u00e9s avec succ\u00e8s, vous devez encore examiner les r\u00e9sultats et les adapter \u00e0 l'\u00e9volution des demandes des consommateurs afin de vous d\u00e9marquer des autres entreprises de votre secteur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sender_The_Best_Email_Marketing_Tools_for_Automation\"><\/span>Sender : Les meilleurs outils d'automatisation de l'email marketing <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L'automatisation du marketing par courriel n'est pas possible sans un outil ou un logiciel de qualit\u00e9 qui peut vous aider. Bien qu'il existe <a href=\"https:\/\/memberpress.com\/fr\/blog\/best-email-software-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">de nombreuses options<\/a> \u00e0 choisir, il y a un outil qui se distingue en offrant un plan GRATUIT POUR TOUTE LA VIE.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Email-Marketing-Platform-Try-Tool-100-Free-Sender.png\"><img decoding=\"async\" width=\"1024\" height=\"530\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Email-Marketing-Platform-Try-Tool-100-Free-Sender-1024x530.png\" alt=\"Exp\u00e9diteur : L&#039;un des meilleurs outils d&#039;automatisation de l&#039;envoi d&#039;e-mails\" class=\"wp-image-28664\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Email-Marketing-Platform-Try-Tool-100-Free-Sender-1024x530.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Email-Marketing-Platform-Try-Tool-100-Free-Sender-300x155.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Email-Marketing-Platform-Try-Tool-100-Free-Sender-768x397.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Email-Marketing-Platform-Try-Tool-100-Free-Sender.png 1266w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Sender offre tout ce dont vous avez besoin pour un marketing par e-mail r\u00e9ussi, y compris une automatisation intelligente. Vous pouvez facilement vous attaquer \u00e0 votre contenu et atteindre votre public \u00e0 l'aide des autres excellentes fonctionnalit\u00e9s disponibles. <\/p>\n\n\n\n<p>Sender propose \u00e9galement de nombreux tutoriels pour vous aider \u00e0 mener \u00e0 bien votre campagne d'e-mail marketing, ainsi qu'une excellente \u00e9quipe d'assistance disponible \u00e0 chaque fois que vous avez besoin d'une aide personnalis\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Use_Sender_with_MemberPress\"><\/span>Comment utiliser Sender avec MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-1024x576.jpg\" alt=\"memberpress et zapier\" class=\"wp-image-17916\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-840x473.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-1080x608.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>L'utilisation de Sender avec MemberPress est facile gr\u00e2ce \u00e0 notre <a href=\"https:\/\/memberpress.com\/fr\/addons\/zapier\/\" target=\"_blank\" rel=\"noreferrer noopener\">Int\u00e9gration Zapier<\/a>. Rendez-vous sur notre site <a href=\"https:\/\/memberpress.com\/fr\/docs\/official-memberpress-zapier-integration\/\" target=\"_blank\" rel=\"noopener\">Zapier help doc<\/a> pour obtenir des instructions qui vous aideront \u00e0 vous installer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"PRO_TIP\"><\/span>CONSEIL DE PRO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Vous constaterez que de nombreux mod\u00e8les d'e-mails automatis\u00e9s de MemberPress sont dot\u00e9s des caract\u00e9ristiques suivantes <strong>ast\u00e9risques par d\u00e9faut<\/strong> dans l'objet et le corps du message. Vous pouvez les supprimer pour donner \u00e0 vos courriels un caract\u00e8re plus personnalis\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lets_Recap\"><\/span>R\u00e9capitulons<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>N'utiliser les courriels qu'\u00e0 des fins d'inscription serait une perte de temps. Au lieu de cela, utilisez les avantages du marketing automatis\u00e9 par courrier \u00e9lectronique pour collecter des donn\u00e9es sur les consommateurs et optimiser les \u00e9v\u00e9nements qui se d\u00e9roulent sur votre site d'adh\u00e9sion. <\/p>\n\n\n\n<p>L'une des meilleures strat\u00e9gies que vous puissiez utiliser est l'automatisation des courriels. Elle peut vous aider \u00e0 atteindre des clients potentiels et \u00e0 informer vos clients actuels de toutes les nouveaut\u00e9s et de tous les \u00e9v\u00e9nements passionnants qui se d\u00e9roulent au sein de votre communaut\u00e9 d'adh\u00e9rents. <\/p>\n\n\n\n<p>En s\u00e9lectionnant une liste de d\u00e9clencheurs et d'actions de votre public, vous pourrez facilement mettre en place l'automatisation des courriels et approcher vos clients avec des courriels qu'ils ne refuseront pas.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caract\u00e8re cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t<div><p>Commencez \u00e0 \u00eatre pay\u00e9 pour le contenu que vous cr\u00e9ez.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Gardez \u00e0 l'esprit que l'automatisation ne sera efficace que si vous int\u00e9grez d'autres aspects importants du marketing par courriel, tels que la segmentation, la personnalisation, les tests analytiques et les conceptions adapt\u00e9es aux mobiles. Sans ces fonctionnalit\u00e9s, vous n'irez pas loin dans votre jeu de marketing par courriel. <\/p>\n\n\n\n<p>Enfin, vous aurez besoin d'un outil ou d'un logiciel de qualit\u00e9 pour vous aider dans vos efforts de marketing par courriel. Sender est un excellent choix, car il vous offre tous les outils dont vous avez besoin pour am\u00e9liorer votre marketing par courriel, et ce, tout \u00e0 fait gratuitement !<\/p>\n\n\n\n<p><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de vous abonner \u00e0 notre lettre d'information dans la rubrique <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> \u00e0 votre droite !<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Customer loyalty is something every business is trying to work on when building a relationship with the customers. At the end of the day, companies always aim to make prospects to clients and take good care of existing ones. If you run a membership site, you will need new members to register and old ones [\u2026]<\/p>\n","protected":false},"author":57291,"featured_media":28663,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1474,1475],"tags":[332,169,883,70],"class_list":{"0":"post-28661","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-membership-site","8":"category-retention-and-loyalty","9":"tag-email-automation","10":"tag-email-marketing","11":"tag-email-tools","12":"tag-membership-site","13":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Email marketing is one of the most effective ways to increase sales and generate leads. In this article, we&#039;ll explain how email automation can help boost your membership site email campaigns.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Skirmantas Venckus\"\/>\n\t<meta name=\"keywords\" content=\"email marketing,email automation,email automation tools,email tools,membership site\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-optimize-email-automation-for-your-membership-site\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Optimize Email Automation for Your WordPress Membership Site\" \/>\n\t\t<meta property=\"og:description\" content=\"Email marketing is one of the most effective ways to increase sales and generate leads. In this article, we&#039;ll explain how email automation can help boost your membership site email campaigns.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/fr\/blog\/how-to-optimize-email-automation-for-your-membership-site\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1306417460.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1306417460.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1224\" \/>\n\t\t<meta property=\"og:image:height\" content=\"857\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2021-08-18T13:35:07+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-10-01T14:33:04+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Optimize Email Automation for Your WordPress Membership Site\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Email marketing is one of the most effective ways to increase sales and generate leads. In this article, we&#039;ll explain how email automation can help boost your membership site email campaigns.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1306417460.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-optimize-email-automation-for-your-membership-site\\\/#blogposting\",\"name\":\"How to Optimize Email Automation for Your WordPress Membership Site\",\"headline\":\"How to Optimize Email Automation for Your WordPress Membership Site\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/venckus\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/iStock-1306417460.jpg\",\"width\":1224,\"height\":857,\"caption\":\"email marketing automation\"},\"datePublished\":\"2021-08-18T07:35:07-04:00\",\"dateModified\":\"2024-10-01T10:33:04-04:00\",\"inLanguage\":\"fr-FR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-optimize-email-automation-for-your-membership-site\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-optimize-email-automation-for-your-membership-site\\\/#webpage\"},\"articleSection\":\"Membership Site, Retention and Loyalty, email automation, email marketing, email tools, Membership Site\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-optimize-email-automation-for-your-membership-site\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/membership-site\\\/#listItem\",\"name\":\"Membership Site\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/membership-site\\\/#listItem\",\"position\":2,\"name\":\"Membership Site\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/membership-site\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-optimize-email-automation-for-your-membership-site\\\/#listItem\",\"name\":\"How to Optimize Email Automation for Your WordPress Membership Site\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-optimize-email-automation-for-your-membership-site\\\/#listItem\",\"position\":3,\"name\":\"How to Optimize Email Automation for Your WordPress Membership Site\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/membership-site\\\/#listItem\",\"name\":\"Membership Site\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-optimize-email-automation-for-your-membership-site\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-optimize-email-automation-for-your-membership-site\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/venckus\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/venckus\\\/\",\"name\":\"Skirmantas Venckus\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d344e98c5176df823c81867da7bc47e7.jpg?ver=1775287735\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-optimize-email-automation-for-your-membership-site\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-optimize-email-automation-for-your-membership-site\\\/\",\"name\":\"How to Optimize Email Automation for Your WordPress Membership Site\",\"description\":\"Email marketing is one of the most effective ways to increase sales and generate leads. In this article, we'll explain how email automation can help boost your membership site email campaigns.\",\"inLanguage\":\"fr-FR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-optimize-email-automation-for-your-membership-site\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/venckus\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/venckus\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/iStock-1306417460.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-optimize-email-automation-for-your-membership-site\\\/#mainImage\",\"width\":1224,\"height\":857,\"caption\":\"email marketing automation\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/how-to-optimize-email-automation-for-your-membership-site\\\/#mainImage\"},\"datePublished\":\"2021-08-18T07:35:07-04:00\",\"dateModified\":\"2024-10-01T10:33:04-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How to Optimize Email Automation for Your WordPress Membership Site<\/title>\n\n","aioseo_head_json":{"title":"Comment optimiser l'automatisation des emails pour votre site d'adh\u00e9sion WordPress","description":"L'email marketing est l'un des moyens les plus efficaces d'augmenter les ventes et de g\u00e9n\u00e9rer des leads. Dans cet article, nous vous expliquons comment l'automatisation des e-mails peut vous aider \u00e0 dynamiser les campagnes d'e-mailing de votre site d'affiliation.","canonical_url":"https:\/\/memberpress.com\/fr\/blog\/how-to-optimize-email-automation-for-your-membership-site\/","robots":"max-image-preview:large","keywords":"email marketing,email automation,email automation tools,email tools,membership site","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#blogposting","name":"How to Optimize Email Automation for Your WordPress Membership Site","headline":"How to Optimize Email Automation for Your WordPress Membership Site","author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/venckus\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1306417460.jpg","width":1224,"height":857,"caption":"email marketing automation"},"datePublished":"2021-08-18T07:35:07-04:00","dateModified":"2024-10-01T10:33:04-04:00","inLanguage":"fr-FR","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#webpage"},"articleSection":"Membership Site, Retention and Loyalty, email automation, email marketing, email tools, Membership Site"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/fr","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/#listItem","name":"Membership Site"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/#listItem","position":2,"name":"Membership Site","item":"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#listItem","name":"How to Optimize Email Automation for Your WordPress Membership Site"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#listItem","position":3,"name":"How to Optimize Email Automation for Your WordPress Membership Site","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/#listItem","name":"Membership Site"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/fr\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/fr\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/fr\/blog\/author\/venckus\/#author","url":"https:\/\/memberpress.com\/fr\/blog\/author\/venckus\/","name":"Skirmantas Venckus","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/d344e98c5176df823c81867da7bc47e7.jpg?ver=1775287735"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#webpage","url":"https:\/\/memberpress.com\/fr\/blog\/how-to-optimize-email-automation-for-your-membership-site\/","name":"How to Optimize Email Automation for Your WordPress Membership Site","description":"Email marketing is one of the most effective ways to increase sales and generate leads. In this article, we'll explain how email automation can help boost your membership site email campaigns.","inLanguage":"fr-FR","isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/venckus\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/venckus\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1306417460.jpg","@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#mainImage","width":1224,"height":857,"caption":"email marketing automation"},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#mainImage"},"datePublished":"2021-08-18T07:35:07-04:00","dateModified":"2024-10-01T10:33:04-04:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/fr\/#website","url":"https:\/\/memberpress.com\/fr\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"fr-FR","publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"}}]},"og:locale":"fr_FR","og:site_name":"MemberPress","og:type":"article","og:title":"How to Optimize Email Automation for Your WordPress Membership Site","og:description":"Email marketing is one of the most effective ways to increase sales and generate leads. In this article, we'll explain how email automation can help boost your membership site email campaigns.","og:url":"https:\/\/memberpress.com\/fr\/blog\/how-to-optimize-email-automation-for-your-membership-site\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1306417460.jpg","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1306417460.jpg","og:image:width":"1224","og:image:height":"857","article:published_time":"2021-08-18T13:35:07+00:00","article:modified_time":"2024-10-01T14:33:04+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"How to Optimize Email Automation for Your WordPress Membership Site","twitter:description":"Email marketing is one of the most effective ways to increase sales and generate leads. In this article, we'll explain how email automation can help boost your membership site email campaigns.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1306417460.jpg"},"aioseo_meta_data":{"post_id":"28661","title":null,"description":"L'email marketing est l'un des moyens les plus efficaces d'augmenter les ventes et de g\u00e9n\u00e9rer des leads. Dans cet article, nous vous expliquons comment l'automatisation des e-mails peut vous aider \u00e0 dynamiser les campagnes d'e-mailing de votre site d'affiliation.","keywords":[{"label":"email marketing","value":"email marketing"},{"label":"email automation","value":"email automation"},{"label":"email automation tools","value":"email automation tools"}],"keyphrases":{"focus":{"keyphrase":"email automation ","score":82,"analysis":{"keyphraseInTitle":{"score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"score":9,"maxScore":9,"error":0},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":2},"keyphraseInURL":{"score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":{"score":9,"maxScore":9,"error":0},"keywordDensity":{"type":"best","score":9,"maxScore":9,"error":0}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"featured","og_image_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1306417460.jpg","og_image_width":"1224","og_image_height":"857","og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 18:57:41","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2021-08-18 12:47:17","updated":"2026-03-03 15:03:45"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/\" title=\"Membership Site\">Membership Site<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Optimize Email Automation for Your WordPress Membership Site\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Membership Site","link":"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/"},{"label":"How to Optimize Email Automation for Your WordPress Membership Site","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-optimize-email-automation-for-your-membership-site\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/28661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/57291"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=28661"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/28661\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/28663"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=28661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=28661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=28661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}