{"id":28892,"date":"2021-09-01T09:47:47","date_gmt":"2021-09-01T15:47:47","guid":{"rendered":"https:\/\/memberpress.com\/?p=28892"},"modified":"2023-08-14T12:02:39","modified_gmt":"2023-08-14T16:02:39","slug":"how-to-run-a-successful-social-media-giveaway-5-easy-steps","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-run-a-successful-social-media-giveaway-5-easy-steps\/","title":{"rendered":"Comment organiser un concours sur les m\u00e9dias sociaux (y compris les FAQ)"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong><em>Social giveaways are a killer way to get new customers, and they&#8217;re surprisingly easy to do if you follow these 5 steps!<\/em><\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac0c57ff1111\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac0c57ff1111\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-run-a-successful-social-media-giveaway-5-easy-steps\/#1_Set_a_Clear_Objective\" >1. Fixer un objectif clair<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-run-a-successful-social-media-giveaway-5-easy-steps\/#2_Choose_a_Social_Media_Platform\" >2. Choisir une plateforme de m\u00e9dias sociaux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-run-a-successful-social-media-giveaway-5-easy-steps\/#3_Pick_a_Good_Prize\" >3. Choisir un bon prix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-run-a-successful-social-media-giveaway-5-easy-steps\/#4_Write_a_Simple_Plan\" >4. R\u00e9diger un plan simple<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-run-a-successful-social-media-giveaway-5-easy-steps\/#5_Use_The_Right_Tools\" >5. Utiliser les bons outils<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-run-a-successful-social-media-giveaway-5-easy-steps\/#How_to_Do_a_Giveaway_on_Social_Media_%E2%80%93_FAQs\" >Comment organiser un concours sur les m\u00e9dias sociaux - FAQs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-run-a-successful-social-media-giveaway-5-easy-steps\/#Are_You_Ready_To_Grow_Your_Business_With_a_Social_Media_Giveaway\" >\u00cates-vous pr\u00eat \u00e0 d\u00e9velopper votre entreprise gr\u00e2ce \u00e0 un cadeau sur les m\u00e9dias sociaux ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-run-a-successful-social-media-giveaway-5-easy-steps\/#Considered_Adding_a_Membership_to_Your_Website\" >Vous avez envisag\u00e9 d'ajouter une adh\u00e9sion \u00e0 votre site web ?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing par concours est un moyen \u00e9prouv\u00e9 d'accro\u00eetre la notori\u00e9t\u00e9 de votre entreprise en ligne et d'augmenter le nombre de clients potentiels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les plateformes telles qu'Instagram et TikTok nous offrent des opportunit\u00e9s sans pr\u00e9c\u00e9dent pour atteindre n'importe quel march\u00e9. De plus, qui n'aimerait pas avoir la chance de gagner un cadeau gratuit de l'une de ses marques pr\u00e9f\u00e9r\u00e9es ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Associez une campagne de jeux-concours efficace sur les r\u00e9seaux sociaux \u00e0 un entonnoir de marketing par e-mail \u00ab ninja \u00bb, et vous obtenez la formule parfaite pour une croissance r\u00e9guli\u00e8re <strong>nouveaux clients potentiels<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a little preparation and the right tools, knowing how to do a giveaway on social media isn&#8217;t rocket science. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici 5 \u00e9tapes simples pour vous aider \u00e0 organiser votre concours sur les r\u00e9seaux sociaux comme un pro. C'est parti !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Set_a_Clear_Objective\"><\/span><strong>1. Fixer un objectif clair<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/clear-objective.jpg\"><img decoding=\"async\" width=\"1024\" height=\"716\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/clear-objective-1024x716.jpg\" alt=\"fixer un objectif clair\" class=\"wp-image-28896\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/clear-objective-1024x716.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/clear-objective-300x210.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/clear-objective-768x537.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/clear-objective.jpg 1224w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Nous voulons tous tirer le meilleur parti possible de nos efforts marketing. Il est donc facile de tomber dans le pi\u00e8ge qui consiste \u00e0 vouloir augmenter tous les indicateurs imaginables lors d'une campagne promotionnelle sur les r\u00e9seaux sociaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais en augmentant juste <em>un <\/em>metric (e.g., signups) is more achievable. So you&#8217;ll want to take a step back and <strong>d\u00e9finir un objectif unique<\/strong> pour votre concours afin de le cibler et de le rendre mesurable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examinons trois bons exemples objectifs pour vous aider \u00e0 d\u00e9marrer.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Augmentez le nombre de vos abonn\u00e9s aux m\u00e9dias sociaux<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">You don&#8217;t have to be an expert to start building a loyal social media audience, thanks to social media contests. A well-planned giveaway will speed up the process and give you a competitive edge.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s how to set this goal:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Choisissez la plateforme que vous souhaitez d\u00e9velopper<\/li>\n\n\n\n<li>Assurez-vous d'avoir publi\u00e9 au moins 20 messages sur votre compte avant d'organiser votre concours.<\/li>\n\n\n\n<li>Notez le nombre de followers que vous avez actuellement<\/li>\n\n\n\n<li>Set a goal for the number of followers you&#8217;d like to add<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Am\u00e9liorer l'engagement dans les m\u00e9dias sociaux<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Social media algorithms are tuned so that posts with better engagement are shown to more people. It&#8217;s a bit of a circular thing: More clicks equal more engagement equals more clicks. So increasing engagement is an excellent goal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To set this goal, you need to&#8230;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Take a look at your profile&#8217;s current engagement rate<\/li>\n\n\n\n<li>D\u00e9terminez le taux d'engagement que vous souhaitez obtenir<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Rassembler des preuves sociales<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Satisfied customers evangelizing your business on social media. It&#8217;s a beautiful thing. And it&#8217;s one of the most powerful ways to improve your conversions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez utiliser le marketing par concours pour encourager les clients \u00e0 publier sur leurs comptes de m\u00e9dias sociaux des articles sur leur exp\u00e9rience avec votre marque. Ce type de marketing est connu sous le nom de <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-accept-user-submitted-blog-posts-from-your-members\/\" target=\"_blank\" rel=\"noreferrer noopener\">contenu g\u00e9n\u00e9r\u00e9 par l'utilisateur<\/a> (UGC).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you&#8217;ve collected it, you can embed your UGC on your web pages, share it on social media, or share it anywhere that makes sense.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Choose_a_Social_Media_Platform\"><\/span><strong>2. Choisir une plateforme de m\u00e9dias sociaux<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/social-media-platforms.jpg\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/social-media-platforms-1024x512.jpg\" alt=\"les plateformes de m\u00e9dias sociaux\" class=\"wp-image-28898\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/social-media-platforms-1024x512.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/social-media-platforms-300x150.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/social-media-platforms-768x384.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/social-media-platforms.jpg 1448w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It can be tempting to run your social media contest on the platform you&#8217;re most familiar with. However, you should detach from your experience and use the platform where your <strong>le public cible passe le plus clair de son temps<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, si vous souhaitez toucher les jeunes mamans, Pinterest pourrait \u00eatre la meilleure option. Si vous souhaitez cibler la jeune g\u00e9n\u00e9ration Z, TikTok est la solution id\u00e9ale. Vous souhaitez vous adresser aux baby-boomers ? <a href=\"https:\/\/memberpress.com\/fr\/blog\/social-media-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook est la plateforme pr\u00e9f\u00e9r\u00e9e des baby-boomers<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prenez le temps d'analyser la base d'utilisateurs et le contexte de chaque plateforme avant d'en choisir une. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous n'\u00eates pas s\u00fbr, vous pouvez organiser un concours distinct et plus modeste sur chaque grande plateforme afin de d\u00e9terminer celle qui trouve le plus d'\u00e9cho aupr\u00e8s de votre client id\u00e9al.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enfin, veillez \u00e0 <strong>revoir les lignes directrices en mati\u00e8re de promotion<\/strong> pour la plateforme de m\u00e9dias sociaux que vous souhaitez utiliser. Les r\u00e8gles peuvent \u00eatre assez strictes, et la derni\u00e8re chose que vous souhaitez, c'est que vos messages soient supprim\u00e9s au milieu de votre concours. C'est une mauvaise publicit\u00e9 !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Pick_a_Good_Prize\"><\/span><strong>3. Choisir un bon prix<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/winner.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/winner-1024x683.jpg\" alt=\"laur\u00e9at du prix\" class=\"wp-image-28899\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/winner-1024x683.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/winner-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/winner-768x512.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/winner-600x400.jpg 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/winner.jpg 1254w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Voici la v\u00e9rit\u00e9. Le public que vous souhaitez atteindre<strong> ne participeront pas \u00e0 votre concours sur les r\u00e9seaux sociaux si votre prix n'est pas int\u00e9ressant.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour obtenir les meilleurs r\u00e9sultats, choisissez un prix qui soit attrayant et <strong>pertinentes pour votre entreprise<\/strong>. Plus la valeur per\u00e7ue de votre prix est \u00e9lev\u00e9e, mieux c'est.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, si vous ex\u00e9cutez un <a href=\"https:\/\/accessally.com\/features\/membership-management\/\" title=\"\">site d'adh\u00e9sion<\/a>, vous pourriez offrir un acc\u00e8s gratuit \u00e0 votre adh\u00e9sion pendant un an. De cette fa\u00e7on, vous captez l'int\u00e9r\u00eat de clients potentiels gr\u00e2ce \u00e0 une offre attrayante qui correspond \u00e0 votre produit phare.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Write_a_Simple_Plan\"><\/span><strong>4. R\u00e9diger un plan simple<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/plan.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/plan-1024x683.jpg\" alt=\"r\u00e9diger un plan\" class=\"wp-image-28900\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/plan-1024x683.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/plan-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/plan-768x512.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/plan-600x400.jpg 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/plan.jpg 1254w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 ce stade, vous avez pris les d\u00e9cisions g\u00e9n\u00e9rales concernant votre concours sur les r\u00e9seaux sociaux. Il est maintenant temps de pr\u00e9ciser le reste de votre plan. Votre plan de concours sur les r\u00e9seaux sociaux doit inclure les \u00e9l\u00e9ments suivants.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Chronologie<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Fixez les dates de d\u00e9but et de fin de votre campagne promotionnelle. Veillez \u00e0 mentionner les dates limites de participation dans la l\u00e9gende de vos publications, newsletters, podcasts, blogs, vid\u00e9os ou tout autre support utilis\u00e9 pour promouvoir le concours. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela contribuera \u00e0 <strong>cr\u00e9er un buzz et un sentiment d'urgence pour votre cadeau<\/strong>.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Lignes directrices<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u00e9cisez qui peut participer \u00e0 votre concours. Par exemple, visez-vous un public d'un certain \u00e2ge ? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notez vos exigences et la mani\u00e8re dont vous les communiquerez de mani\u00e8re concise \u00e0 vos participants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also, be sure you&#8217;re not breaking any rules or engaging in discriminatory practices. Check out these <a href=\"https:\/\/nationalsweepstakescompany.com\/faq\/contest-and-sweepstakes-laws-by-state\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"lois sur les concours et les loteries par \u00e9tat\">lois sur les concours et les loteries par \u00e9tat<\/a> avant de commencer.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Mode d'entr\u00e9e<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Quelles actions les utilisateurs doivent-ils entreprendre pour entrer dans votre comp\u00e9tition ? La r\u00e9ponse \u00e0 cette question renvoie \u00e0 vos objectifs. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also, you&#8217;ll want to lay out details like whether a participant can enter multiple times and whether you&#8217;ll cap the number of entries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour les lignes directrices et le mode de participation, il existe des tonnes de mod\u00e8les gratuits de conditions g\u00e9n\u00e9rales de concours disponibles en ligne. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To make things easy, cut and paste from one of these docs, then customize to your contest. Here&#8217;s a handy <a href=\"https:\/\/www.theginguide.com\/giveaway-terms-and-conditions.html\" target=\"_blank\" rel=\"noopener nofollow\">mod\u00e8le de The Gin Guide<\/a> (we know, it&#8217;s random, but they have a great template!).<\/p>\n\n\n\n<div id=\"ad-56473\" class=\"ad-720x300 adsanity-720x300 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<a rel=\"nofollow\" href=\"https:\/\/memberpress.com\/fr\/ads\/page-memberpress-demo\/\"  target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-MP-Demo.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"memberpress demo adsanity block\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-MP-Demo.jpg 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-MP-Demo-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-MP-Demo-408x170.jpg 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-MP-Demo-700x292.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-MP-Demo-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a>\n<\/div><\/div>\n\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Annonce du gagnant<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Comment choisirez-vous le gagnant ? Quand annoncerez-vous le nom du gagnant ? Y aura-t-il plusieurs gagnants ? Si oui, combien ? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Int\u00e9grez ces r\u00e9ponses dans votre mat\u00e9riel de marketing afin d'inciter les participants \u00e0 gagner votre prix.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Points de contact<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Lors de votre campagne de promotion sur les m\u00e9dias sociaux, d\u00e9terminez quand et combien de fois vous pr\u00e9voyez de publier des mises \u00e0 jour et des rappels \u00e0 l'intention de votre public. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous vous sugg\u00e9rons de r\u00e9diger au moins tous vos messages et de les programmer dans un calendrier avant de lancer votre campagne. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En r\u00e9digeant votre texte \u00e0 l'avance, vous r\u00e9duisez le risque de manquer des messages pendant le concours. Cela vous permet \u00e9galement de consacrer plus de temps \u00e0 la communication avec les participants et \u00e0 la gestion de votre entreprise.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Publicit\u00e9<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous n'avez pas encore d'audience, envisagez <a href=\"https:\/\/blog.hootsuite.com\/social-media-advertising\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"utiliser des publicit\u00e9s cibl\u00e9es\">utiliser des publicit\u00e9s cibl\u00e9es<\/a> sur la plateforme de m\u00e9dias sociaux de votre choix pour cr\u00e9er un premier \u00e9lan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They&#8217;re not free, but you can do quite a bit with social ads, even with a small budget. And rest assured it&#8217;s money well spent.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caract\u00e8re cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t<div><p>Commencez \u00e0 \u00eatre pay\u00e9 pour le contenu que vous cr\u00e9ez.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Use_The_Right_Tools\"><\/span>5. Utiliser les bons outils<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If you stick to a solid plan, there&#8217;s a good chance you&#8217;ll be flooded with entries and requests during your campaign. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essayer de tout suivre peut rapidement devenir accablant. Il est important que vous utilisiez les meilleurs outils pour gagner du temps et obtenir les meilleurs r\u00e9sultats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En ce qui concerne le concours lui-m\u00eame, vous pouvez l'organiser \u00e0 l'aide d'un outil tel que <a href=\"https:\/\/memberpress.com\/go\/sweepwidget\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SweepWidget<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Run-Amazing-Cont.png\"><img decoding=\"async\" width=\"1024\" height=\"485\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Run-Amazing-Cont-1024x485.png\" alt=\"Page d&#039;accueil de SweepWidget\" class=\"wp-image-28894\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Run-Amazing-Cont-1024x485.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Run-Amazing-Cont-300x142.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Run-Amazing-Cont-768x364.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Run-Amazing-Cont-1536x728.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Run-Amazing-Cont-2048x970.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">SweepWidget vous permet d'augmenter votre nombre d'abonn\u00e9s et votre engagement sur plus de 30 r\u00e9seaux sociaux, notamment Instagram, Facebook, Twitter, YouTube, Pinterest et TikTok. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9galement l'utiliser pour collecter des courriels et d\u00e9velopper vos listes de diffusion. En plus d'un cadeau de base, vous pouvez organiser des concours avec tableau de classement, des campagnes de prix instantan\u00e9s\/coupons et des cadeaux viraux\/de parrainage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pendant le d\u00e9roulement de votre concours, SweepWidget vous permet de visualiser et de g\u00e9rer tous les bulletins de participation dans un centre centralis\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez voir les informations g\u00e9ographiques des utilisateurs, leurs adresses \u00e9lectroniques, les comptes de m\u00e9dias sociaux avec lesquels ils vous ont suivi, ainsi que d'autres donn\u00e9es pr\u00e9cieuses sur les utilisateurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois le concours termin\u00e9, SweepWidget vous permet \u00e9galement de s\u00e9lectionner les gagnants au hasard ou manuellement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Do_a_Giveaway_on_Social_Media_%E2%80%93_FAQs\"><\/span>Comment organiser un concours sur les m\u00e9dias sociaux - FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Q : Quelle est l'efficacit\u00e9 des cadeaux dans les m\u00e9dias sociaux ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A :<\/strong> Contest marketing creates excitement and a community of evangelists around your brand. When done right, social media giveaways are viewed as acts of generosity. They&#8217;re also a great way to get to know your customers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Q : Comment organiser un concours dans les m\u00e9dias sociaux ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A :<\/strong> La meilleure fa\u00e7on d'organiser un concours sur les m\u00e9dias sociaux est d'offrir un prix sous la forme d'un essai gratuit ou d'une r\u00e9duction sur votre produit ou service principal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Q : Comment choisir le gagnant de mon cadeau sur les r\u00e9seaux sociaux ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A :<\/strong> Les m\u00e9thodes les plus courantes pour choisir le gagnant d'un concours sont le tirage au sort ou le classement des participants \u00e0 l'aide d'un syst\u00e8me de notation. Bien que vous puissiez suivre et choisir les gagnants manuellement, l'utilisation d'outils d'attribution de cadeaux (comme le <a href=\"https:\/\/memberpress.com\/go\/sweepwidget\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SweepWidget<\/a>) qui automatisent le processus vous feront gagner beaucoup de temps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Q : Quelle doit \u00eatre la dur\u00e9e de mon concours sur les m\u00e9dias sociaux ?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A :<\/strong> Vous ne voulez pas laisser votre campagne ouverte trop longtemps, au risque qu'elle devienne obsol\u00e8te et que les gens commencent \u00e0 l'oublier. Des \u00e9tudes montrent que la dur\u00e9e id\u00e9ale d'un concours est de 2 \u00e0 4 semaines. Cependant, vous pouvez tout \u00e0 fait organiser votre concours sur une p\u00e9riode plus longue. Assurez-vous simplement d'avoir un excellent plan de communication pour que votre message reste frais et captivant tout au long du concours.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Are_You_Ready_To_Grow_Your_Business_With_a_Social_Media_Giveaway\"><\/span>\u00cates-vous pr\u00eat \u00e0 d\u00e9velopper votre entreprise gr\u00e2ce \u00e0 un cadeau sur les m\u00e9dias sociaux ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour r\u00e9sumer, le succ\u00e8s de votre comp\u00e9tition sur les m\u00e9dias sociaux d\u00e9pend de ces cinq \u00e9tapes :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Fixer un objectif clair<\/li>\n\n\n\n<li>Choisissez une plateforme de m\u00e9dias sociaux o\u00f9 votre public cible est pr\u00e9sent<\/li>\n\n\n\n<li>Choisissez un prix attrayant et pertinent<\/li>\n\n\n\n<li>R\u00e9diger un plan de donation simple<\/li>\n\n\n\n<li>Utiliser les bons outils pour automatiser le processus<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Suivez ce cadre et vous serez sur la bonne voie pour d\u00e9velopper votre entreprise gr\u00e2ce au marketing par concours. Amusez-vous bien !<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1.webp\"\n\t\t\t\talt=\"caract\u00e8re cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"379\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1-mobile.webp 449w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1.webp 379w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 449px, 379px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3><span class=\"ez-toc-section\" id=\"Considered_Adding_a_Membership_to_Your_Website\"><\/span>Vous avez envisag\u00e9 d'ajouter une adh\u00e9sion \u00e0 votre site web ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t<div><p>MemberPress vous facilite la t\u00e2che.  Commencez d\u00e8s aujourd'hui \u00e0 g\u00e9n\u00e9rer des revenus r\u00e9currents !<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Vous avez des questions sur la fa\u00e7on d'organiser un cadeau sur les m\u00e9dias sociaux ? Faites-le nous savoir dans les commentaires.<\/p>","protected":false},"excerpt":{"rendered":"<p>Social giveaways are a killer way to get new customers, and they&#8217;re surprisingly easy to do if you follow these 5 steps! Contest marketing is a proven way to boost awareness and leads for your online business. Platforms like Instagram and TikTok give us unprecedented opportunities to reach any market. Plus, who doesn\u2019t love a [&hellip;]<\/p>\n","protected":false},"author":57683,"featured_media":36196,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,134,94,442,362,145],"tags":[649,166],"class_list":["post-28892","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-how-to-2","category-marketing","category-promotions","category-social-media","category-tools","tag-giveaway","tag-social-media-marketing","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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