{"id":29335,"date":"2021-10-19T07:00:00","date_gmt":"2021-10-19T13:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=29335"},"modified":"2022-11-16T15:15:19","modified_gmt":"2022-11-16T22:15:19","slug":"7-habits-of-successful-membership-site-entrepreneurs","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/7-habits-of-successful-membership-site-entrepreneurs\/","title":{"rendered":"7 habitudes des entrepreneurs de sites d'affiliation qui r\u00e9ussissent"},"content":{"rendered":"<p class=\"wp-block-paragraph\">J'ai cr\u00e9\u00e9 mon premier site web d'adh\u00e9sion en 2004. \u00c0 l'\u00e9poque, je savais que je voulais avoir une activit\u00e9 en ligne qui me procurerait un revenu r\u00e9gulier et pr\u00e9visible et me permettrait de travailler \u00e0 domicile. Comme vous pouvez probablement l'imaginer, \u00e0 l'\u00e9poque, ce n'\u00e9tait pas si facile, et des logiciels comme MemberPress n'\u00e9taient pas disponibles. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ad2db35caaa9\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad2db35caaa9\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/7-habits-of-successful-membership-site-entrepreneurs\/#1_%E2%80%93_They_Let_Go_With_a_System\" >#1 - They Let Go (With a System)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/7-habits-of-successful-membership-site-entrepreneurs\/#2_%E2%80%93_They_Track_Vital_Statistics\" >#2 - Ils suivent les statistiques de l'\u00e9tat civil<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/7-habits-of-successful-membership-site-entrepreneurs\/#3_%E2%80%93_Theyre_Always_Learning\" >#3 \u2013 Ils apprennent sans cesse<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/7-habits-of-successful-membership-site-entrepreneurs\/#4_%E2%80%93_They_Help_Others\" >#4 - Ils aident les autres<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/7-habits-of-successful-membership-site-entrepreneurs\/#5_%E2%80%93_They_Plan\" >#5 - Plan d'action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/7-habits-of-successful-membership-site-entrepreneurs\/#6_%E2%80%93_They_Innovate\" >#6 - Ils innovent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/7-habits-of-successful-membership-site-entrepreneurs\/#7_%E2%80%93_They_Lead\" >#7 - Ils dirigent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/7-habits-of-successful-membership-site-entrepreneurs\/#The_Takeaway\" >\u00c0 emporter<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">J'ai d\u00fb embaucher des programmeurs et j'ai m\u00eame d\u00fb passer un entretien avec ma banque pour expliquer pourquoi je devais \u00eatre autoris\u00e9 \u00e0 effectuer des paiements par carte de cr\u00e9dit en ligne !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s de nombreuses semaines de frustration et de travail acharn\u00e9, j'ai lanc\u00e9 mon site web pour les membres. <a href=\"http:\/\/www.howtonetwork.com\" target=\"_blank\" rel=\"noreferrer noopener\">www.howtonetwork.com<\/a>. Mais il s'est av\u00e9r\u00e9 que la cr\u00e9ation du site d'adh\u00e9sion \u00e9tait la partie la plus facile. La partie la plus difficile a \u00e9t\u00e9 de lancer et de d\u00e9velopper le site, de faire face \u00e0 de gros joueurs disposant de budgets consid\u00e9rables, de maintenir l'engagement de mes membres et d'en recruter de nouveaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au cours des 17 derni\u00e8res ann\u00e9es, j'ai commis de nombreuses erreurs, mais j'ai aussi beaucoup appris. J'ai \u00e9t\u00e9 encadr\u00e9 par de nombreux autres propri\u00e9taires de sites web par abonnement et j'ai travaill\u00e9 \u00e0 leurs c\u00f4t\u00e9s, et j'ai r\u00e9ussi \u00e0 d\u00e9gager ce qu'ils semblent tous avoir en commun. Je peux affirmer en toute honn\u00eatet\u00e9 que tout repose sur les habitudes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En faisant de petites choses tous les jours, vous obtiendrez de grandes r\u00e9compenses au fil du temps. Voici donc mon point de vue sur les habitudes \u00e0 prendre pour faire de votre activit\u00e9 d'adh\u00e9sion en ligne un succ\u00e8s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E2%80%93_They_Let_Go_With_a_System\"><\/span>#1 - They Let Go (With a System)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/let-go.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/let-go-1024x683.jpg\" alt=\"apprendre \u00e0 l\u00e2cher prise\" class=\"wp-image-29338\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/let-go-1024x683.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/let-go-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/let-go-768x512.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/let-go-600x400.jpg 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/let-go.jpg 1254w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Le c\u00e9l\u00e8bre entrepreneur Brad Sugars a dit un jour que la seule raison sens\u00e9e de cr\u00e9er une entreprise est de la vendre ou de la faire fonctionner sans vous. Avant de lire ces mots, j'\u00e9tais en train de me tuer \u00e0 petit feu. Pendant la premi\u00e8re ann\u00e9e de mon activit\u00e9, j'ai travaill\u00e9 12 heures par jour sans prendre un seul jour de cong\u00e9. Ma sant\u00e9 en a souffert, tout comme ma vie de famille et mes amiti\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La plupart des cr\u00e9ateurs de sites web d'adh\u00e9sion (appelons-les <em>propri\u00e9taires de petites entreprises<\/em>) ne peuvent pas laisser tomber les t\u00e2ches parce que les autres continuent \u00e0 faire des erreurs, ce qui entra\u00eene encore plus de travail \u00e0 long terme. Demandez \u00e0 mon ing\u00e9nieur en climatisation qui a d\u00fb travailler tout le week-end pour r\u00e9parer les erreurs commises par l'un de ses employ\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alors, comment pouvons-nous abandonner des t\u00e2ches sans que cela ne se produise ? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J'ai trouv\u00e9 la r\u00e9ponse dans le livre <em><a href=\"https:\/\/www.emyth.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">L'E-Myth<\/a><\/em> de Michael Gerber. Il y explique comment r\u00e9diger des syst\u00e8mes et des proc\u00e9dures que d'autres peuvent suivre. La personne suit vos syst\u00e8mes et obtient les m\u00eames r\u00e9sultats. S'il se produit quelque chose qui n'est pas couvert par vos proc\u00e9dures (appelons-les \"manuel des op\u00e9rations\"), vous les compl\u00e9tez. Si une personne enfreint ces proc\u00e9dures, vous pouvez la renvoyer au manuel ou prendre les mesures qui s'imposent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est gr\u00e2ce \u00e0 un manuel d'exploitation que McDonald's peut embaucher des adolescents sans aucune exp\u00e9rience et produire le m\u00eame produit \u00e0 chaque fois. Ray Crock a achet\u00e9 le syst\u00e8me aux fr\u00e8res McDonald. Les hamburgers ne l'int\u00e9ressaient pas tant que cela.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vos syst\u00e8mes peuvent \u00eatre des vid\u00e9os, des cahiers d'exercices, des pr\u00e9sentations PowerPoint ou tout ce que vous voulez. Je donne \u00e0 mon \u00e9quipe virtuelle l'acc\u00e8s \u00e0 mes syst\u00e8mes lorsqu'elle commence \u00e0 travailler avec moi, et je lui retire cet acc\u00e8s si elle part pour quelque raison que ce soit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Commencez par de petites t\u00e2ches, comme r\u00e9pondre aux tickets du service d'assistance, et allez-y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E2%80%93_They_Track_Vital_Statistics\"><\/span>#2 - Ils suivent les statistiques de l'\u00e9tat civil<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/tracking-statistics.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/tracking-statistics-1024x683.jpg\" alt=\"suivre les statistiques et les mesures\" class=\"wp-image-29339\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/tracking-statistics-1024x683.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/tracking-statistics-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/tracking-statistics-768x512.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/tracking-statistics-600x400.jpg 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/tracking-statistics.jpg 1254w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous vous rendez chez le m\u00e9decin pour une raison quelconque, il se peut qu'il prenne votre temp\u00e9rature, vous p\u00e8se et v\u00e9rifie votre tension art\u00e9rielle, m\u00eame si vous allez consulter pour une raison apparemment sans rapport avec ces mesures. Tout ce qui sort des r\u00e9sultats habituels pour votre \u00e2ge peut d\u00e9clencher un signal d'alarme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame si vous avez l'impression que tout est normal, il se peut qu'un probl\u00e8me grave soit sur le point de se produire, ce que les lectures r\u00e9v\u00e9leront. Prenons l'exemple d'un ami en pleine forme qui s'entra\u00eenait \u00e0 la lutte en cage. Il tombait constamment malade, avec des rhumes. Lors d'une visite chez le m\u00e9decin, il a \u00e9t\u00e9 transport\u00e9 d'urgence \u00e0 l'h\u00f4pital pour un probl\u00e8me cardiaque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il en va de m\u00eame pour votre site web d'adh\u00e9sion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les indicateurs cl\u00e9s de votre site comprennent le nombre de visiteurs, les inscriptions \u00e0 la newsletter, les nouveaux adh\u00e9rents, les adh\u00e9sions arrivant \u00e0 expiration, les r\u00e9siliations, etc. Au fil du temps, vous vous ferez une id\u00e9e de ce qui est \u201c normal \u201d. Google Sheets vous permet de cr\u00e9er facilement des graphiques et des diagrammes circulaires afin de visualiser toutes ces donn\u00e9es. Tout r\u00e9sultat s'\u00e9cartant de votre r\u00e9f\u00e9rence justifiera une analyse plus approfondie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, j'ai remarqu\u00e9 un jour que le nombre de paiements \u00e9chou\u00e9s pendant la nuit \u00e9tait sup\u00e9rieur \u00e0 la normale. J'ai rapidement constat\u00e9 que le processeur de paiement avait effectu\u00e9 un changement et que mon site web n\u00e9cessitait une mise \u00e0 jour urgente du code. Si je n'avais pas suivi les statistiques, j'aurais fini le mois avec tous mes membres d\u00e9sabonn\u00e9s pour cause d'\u00e9checs de paiement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous constatez qu'une vid\u00e9o YouTube que vous avez publi\u00e9e obtient 20% plus d'abonn\u00e9s que la moyenne, vous pouvez consid\u00e9rer qu'il s'agit d'un outil de marketing dans lequel vous pouvez investir plus de temps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lecture compl\u00e9mentaire - <em><a href=\"https:\/\/books.google.com\/books\/about\/Drilling_Down.html?id=2_4KAAAACAAJ\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Approfondissement : transformer les donn\u00e9es sur les clients en profits avec une feuille de calcul<\/a><\/em> par Jim Novo<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%E2%80%93_Theyre_Always_Learning\"><\/span>#3 \u2013 Ils apprennent sans cesse<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/always-learning.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/always-learning-1024x683.jpg\" alt=\"Apprendre en permanence\" class=\"wp-image-29340\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/always-learning-1024x683.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/always-learning-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/always-learning-768x512.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/always-learning-600x400.jpg 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/always-learning.jpg 1254w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le livre <em>Les 7 habitudes des personnes tr\u00e8s efficaces<\/em> de Steven Covey, il parle de \"l'aff\u00fbtage de la scie\".&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque j'apprenais \u00e0 d\u00e9velopper mon premier site web d'affiliation, j'ai entendu parler d'un s\u00e9minaire organis\u00e9 \u00e0 Boston par mon \u00e9diteur de logiciel de site web d'affiliation. Je vivais au Royaume-Uni \u00e0 l'\u00e9poque, mais je comprenais l'int\u00e9r\u00eat de l'apprentissage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je suis ravie d'y \u00eatre all\u00e9e. Chaque table de d\u00e9l\u00e9gu\u00e9s comprenait aussi bien des personnes qui d\u00e9butaient que des personnes qui g\u00e9raient des sites web de plusieurs millions de dollars sur tous les sujets, de la bourse aux mod\u00e8les de tricot. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si ces personnes pensaient qu'elles avaient besoin d'apprendre, c'\u00e9tait certainement le cas pour moi. Apr\u00e8s plusieurs conversations, j'ai constat\u00e9 que les d\u00e9l\u00e9gu\u00e9s les plus performants lisaient les m\u00eames livres, \u00e9coutaient les m\u00eames podcasts et utilisaient souvent les m\u00eames techniques de marketing pour d\u00e9velopper leur site web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je suis toujours en train d'\u00e9tudier les nouvelles technologies de l'information, de passer des examens ou de renouveler des qualifications p\u00e9rim\u00e9es. Par exemple, j'\u00e9tudie actuellement de nouvelles id\u00e9es de marketing et de r\u00e9f\u00e9rencement. Les principes fondamentaux du marketing ne changent jamais, mais la mani\u00e8re dont nous commercialisons nos entreprises, en particulier en ligne, semble \u00e9voluer chaque semaine. Vous devez \u00eatre capable de changer si vous voulez prosp\u00e9rer et survivre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lecture compl\u00e9mentaire - <a href=\"https:\/\/www.barnesandnoble.com\/w\/the-slight-edge-jeff-olson\/1117316866#:~:text=The%20Slight%20Edge%20is%20a,building%20dreams%20for%20someone%20else.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>The Slight Edge (Transformer des disciplines simples en succ\u00e8s et bonheur massifs)<\/em><\/a> par Jeff Olson<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_%E2%80%93_They_Help_Others\"><\/span>#4 - Ils aident les autres<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/help-others.jpg\"><img decoding=\"async\" width=\"1024\" height=\"673\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/help-others-1024x673.jpg\" alt=\"Toujours aider les autres\" class=\"wp-image-29341\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/help-others-1024x673.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/help-others-300x197.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/help-others-768x505.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/help-others.jpg 1262w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tous les entrepreneurs qui r\u00e9ussissent que je connais cherchent sans cesse des moyens d'aider les autres. Ils r\u00e9pondent aux messages sur les forums, publient des vid\u00e9os utiles, r\u00e9pondent aux e-mails et appellent personnellement les clients en cas de probl\u00e8me. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le fait d'aider les autres vous revient tr\u00e8s souvent et renforce la confiance et la cr\u00e9dibilit\u00e9 de vos clients et de vos clients potentiels. Si vous avez du personnel, il imitera votre comportement et cherchera lui aussi \u00e0 aider les autres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aider les autres, c\u2019est notamment chercher une solution gagnant-gagnant dans chaque situation. Si ce n\u2019est pas possible, visez alors une solution gagnant-perdant en faveur de votre client. Si l\u2019un de vos produits arrive endommag\u00e9, renvoyez-en un autre. S\u2019il y a une erreur concernant ses frais d\u2019abonnement, offrez-lui le mois suivant gratuitement. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un client satisfait en parlera \u00e0 dix amis. Un client m\u00e9content en parlera \u00e0 des centaines d'autres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lecture compl\u00e9mentaire - <em><a href=\"https:\/\/www.adamgrant.net\/book\/give-and-take\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Donner et recevoir : pourquoi l'aide aux autres est le moteur de notre r\u00e9ussite<\/a> <\/em>par Adam Grant<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_%E2%80%93_They_Plan\"><\/span>#5 - Plan d'action<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/planning.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/planning-1024x683.jpg\" alt=\"\u00catre un planificateur\" class=\"wp-image-29342\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/planning-1024x683.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/planning-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/planning-768x512.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/planning-600x400.jpg 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/planning.jpg 1253w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Demandez \u00e0 99% personnes si elles ont des objectifs ou un plan, et la plupart r\u00e9pondront \"non\". En fait, beaucoup se moqueront de l'id\u00e9e m\u00eame de se fixer un objectif.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais les objectifs vous aident \u00e0 grandir. Ils d\u00e9clenchent le syst\u00e8me r\u00e9ticulaire activateur (SRA) dans votre cerveau. Ce syst\u00e8me prend ce que vous voyez ou entendez et cr\u00e9e un filtre (comme lorsque vous achetez une voiture et que vous voyez soudain beaucoup d'autres personnes conduisant le m\u00eame mod\u00e8le). Vous commencez \u00e0 rep\u00e9rer des activit\u00e9s et des opportunit\u00e9s que vous n'auriez jamais vues autrement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les propri\u00e9taires de sites web d'affiliation qui r\u00e9ussissent ont des objectifs \u00e0 long terme, qu'ils d\u00e9composent en objectifs \u00e0 court terme et en mesures \u00e0 prendre, et ils les passent en revue chaque semaine, le m\u00eame jour (g\u00e9n\u00e9ralement le dimanche).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lecture compl\u00e9mentaire - <em><a href=\"https:\/\/www.briantracy.com\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=brand&amp;utm_content=brand&amp;gclid=Cj0KCQjwqKuKBhCxARIsACf4XuErTCz6_VtDbM5jRXfJXWcQiYPiGFhblD5z7XSCpT8PYkmEXZ_37dsaAg5NEALw_wcB\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Objectifs !<\/a><\/em> par Brian Tracy<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_%E2%80%93_They_Innovate\"><\/span>#6 - Ils innovent<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/innovators.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/innovators-1024x683.jpg\" alt=\"\u00catre innovateur\" class=\"wp-image-29343\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/innovators-1024x683.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/innovators-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/innovators-768x512.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/innovators-600x400.jpg 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/innovators.jpg 1254w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Peu de temps apr\u00e8s avoir lanc\u00e9 mon premier site web d'adh\u00e9sion, un concurrent a copi\u00e9 mon mod\u00e8le d'entreprise. Il a reproduit tout ce que je faisais, y compris le prix et la strat\u00e9gie de marketing. Il a ensuite commenc\u00e9 \u00e0 me faire des prix inf\u00e9rieurs aux miens. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J'ai d'abord paniqu\u00e9, puis je me suis forc\u00e9 \u00e0 relire mes livres de marketing pr\u00e9f\u00e9r\u00e9s pour innover et faire en sorte que mon site d'adh\u00e9sion se d\u00e9marque vraiment de la concurrence. J'ai offert une meilleure garantie et j'ai ajout\u00e9 des fonctionnalit\u00e9s que les autres n'avaient pas, ne voulaient pas ou ne pouvaient pas offrir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N'oubliez pas : Le prix n'est jamais un probl\u00e8me que si vous vendez la m\u00eame chose que tout le monde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lecture compl\u00e9mentaire - <a href=\"https:\/\/www.goodreads.com\/book\/show\/641604.Purple_Cow\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>La vache pourpre : Transformez votre entreprise en \u00e9tant remarquable<\/em> <\/a>par Seth Godin&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_%E2%80%93_They_Lead\"><\/span>#7 - Ils dirigent<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/leader.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/leader-1024x683.jpg\" alt=\"\u00catre un leader\" class=\"wp-image-29344\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/leader-1024x683.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/leader-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/leader-768x512.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/leader-600x400.jpg 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/leader.jpg 1254w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Que vous ayez un seul assistant \u00e0 temps partiel, toute une \u00e9quipe ou un seul collaborateur sur votre site web, vous \u00eates un dirigeant. Vous devez montrer l\u2019exemple en mati\u00e8re de comportement et mettre en pratique ce que vous pr\u00f4nez. Apr\u00e8s tout, personne n\u2019ira dans une salle de sport si son propri\u00e9taire est en surpoids.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les dirigeants donnent le ton \u00e0 l'entreprise. Tout ce qu'ils disent et font fait partie de leur marque et se refl\u00e8te dans leur site web, leurs produits et leur soutien. La bonne nouvelle, c'est que le leadership s'apprend. Et les dirigeants sont toujours en train d'apprendre. Lisez des livres \u00e9crits par des leaders tels que Jocko Willink, Winston Churchill et tous ceux que vous admirez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lecture compl\u00e9mentaire - <em><a href=\"https:\/\/www.goodreads.com\/book\/show\/815716.The_21_Irrefutable_Laws_of_Leadership\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Les 21 lois irr\u00e9futables du leadership : Suivez-les et les gens vous suivront<\/a><\/em> par John C. Maxwell<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>\u00c0 emporter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Peut-\u00eatre vous appr\u00eatez-vous \u00e0 passer du statut d'informaticien \u00e0 celui d'entrepreneur, ou peut-\u00eatre g\u00e9rez-vous d\u00e9j\u00e0, \u00e0 l'heure o\u00f9 nous parlons, trois sites d'abonnement qui fonctionnent comme des machines bien huil\u00e9es. Quelle que soit l'\u00e9tape \u00e0 laquelle vous vous trouvez dans votre parcours, il est important de rester concentr\u00e9 sur les qualit\u00e9s qui vous aideront \u00e0 r\u00e9ussir. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsqu'il s'agit de devenir propri\u00e9taire d'un site d'affiliation, n'oubliez pas ces sept ingr\u00e9dients cl\u00e9s et continuez \u00e0 travailler !<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li> Apprendre \u00e0 l\u00e2cher prise<\/li><li>Suivre les statistiques importantes<\/li><li>Apprendre en permanence<\/li><li>Trouver des moyens d'aider les autres<\/li><li>Planifier et fixer des objectifs<\/li><li>Ne vous d\u00e9couragez pas, innovez !<\/li><li>\u00catre un leader<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Si vous avez des questions \u00e0 poser \u00e0 Paul, faites-le dans les commentaires ci-dessous ! <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Et n'oubliez pas de vous abonner dans la case pr\u00e9vue \u00e0 cet effet.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>I started my first membership website in 2004. I knew at the time that I wanted to have an online business that gave me a regular, predictable income and let me work from home. As you can probably imagine, back then, it wasn\u2019t so easy, and software like MemberPress wasn\u2019t available. I had to hire [&hellip;]<\/p>\n","protected":false},"author":200,"featured_media":29352,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,181],"tags":[273,322],"class_list":["post-29335","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-work-life-balance","tag-entrepreneurship","tag-online-business","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"I started my first membership website in 2004. 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