{"id":2944,"date":"2014-02-10T22:46:01","date_gmt":"2014-02-10T22:46:01","guid":{"rendered":"https:\/\/memberpress.com\/?p=2944"},"modified":"2026-03-02T09:54:46","modified_gmt":"2026-03-02T14:54:46","slug":"launch-an-affiliate-program-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/launch-an-affiliate-program-for-your-membership-site\/","title":{"rendered":"Comment lancer un programme d'affiliation pour votre site d'adh\u00e9sion (et pourquoi vous devriez le faire)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Si vous n'avez pas encore envisag\u00e9 de mettre en place un programme d'affiliation pour votre site d'adh\u00e9sion, vous devriez y songer.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ace5d34d84d1\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ace5d34d84d1\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/launch-an-affiliate-program-for-your-membership-site\/#The_Basics\" >Les bases<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/launch-an-affiliate-program-for-your-membership-site\/#Your_Affiliate_Program_on_Auto-Pilot\" >Votre programme d'affiliation en pilotage automatique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/launch-an-affiliate-program-for-your-membership-site\/#Commission_Groups\" >Groupes de la Commission<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/launch-an-affiliate-program-for-your-membership-site\/#Ready_to_Start_Your_Online_Business\" >Pr\u00eat \u00e0 d\u00e9marrer votre activit\u00e9 en ligne ?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Les programmes d'affiliation peuvent apporter \u00e0 vos produits beaucoup plus d'attention et de ventes que beaucoup d'autres formes de marketing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si elles sont bien men\u00e9es, elles peuvent vous permettre de nouer des relations avec des blogueurs, des propri\u00e9taires de sites et d'autres personnes qui vous aideront \u00e0 faire conna\u00eetre votre site d'adh\u00e9sion et \u00e0 augmenter vos revenus de 30%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contrairement \u00e0 la plupart des autres plugins d'adh\u00e9sion WordPress, <a href=\"https:\/\/memberpress.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> fonctionne d\u00e8s l'installation gr\u00e2ce \u00e0 son propre plugin de programme d'affiliation, qui est g\u00e9nial,&nbsp;<a href=\"http:\/\/www.easyaffiliate.com\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"http:\/\/www.easyaffiliate.com\">Affiliation facile<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pourquoi est-ce important ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En effet, m\u00eame si vous ne pr\u00e9voyez pas de lancer imm\u00e9diatement un programme d'affiliation avec votre site d'adh\u00e9sion, gr\u00e2ce \u00e0 Easy Affiliate, vous pourrez en cr\u00e9er un sans difficult\u00e9 d\u00e8s que vous le souhaiterez. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, votre programme d'affiliation vous offrira davantage de possibilit\u00e9s que n'importe quel autre plugin d'adh\u00e9sion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est vrai que Easy Affiliate prend en charge plusieurs solutions de paiement et syst\u00e8mes d'abonnement diff\u00e9rents (y compris certains de nos concurrents). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais nous disposons d'une int\u00e9gration plus compl\u00e8te et plus pouss\u00e9e entre Easy Affiliate et MemberPress \u2013 une int\u00e9gration qui nous permet de r\u00e9aliser des t\u00e2ches que d'autres syst\u00e8mes ne peuvent pas accomplir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Basics\"><\/span>Les bases<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bien entendu, tout programme d'affiliation digne de ce nom doit g\u00e9rer les affili\u00e9s (y compris leur processus d'inscription), leur fournir leurs liens et leurs banni\u00e8res et, surtout, assurer le suivi des ventes et des commissions. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous installez Easy Affiliate en parall\u00e8le de MemberPress, ces fonctionnalit\u00e9s, et bien d'autres encore, se mettent en place sans aucun processus d'int\u00e9gration compliqu\u00e9. C'est incroyablement simple.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Your_Affiliate_Program_on_Auto-Pilot\"><\/span>Votre programme d'affiliation en pilotage automatique<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ainsi, en plus de ces fonctionnalit\u00e9s de base, lorsque vous utilisez Easy Affiliate avec MemberPress, vos commissions d'affili\u00e9s resteront synchronis\u00e9es avec ce qui se passe dans MemberPress. Cela inclut les remboursements et les annulations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, imaginons que Sally ait recommand\u00e9 Bob \u00e0 votre site d'adh\u00e9sion. D\u00e8s qu'une transaction est finalis\u00e9e dans MemberPress pour la nouvelle adh\u00e9sion de Bob, Easy Affiliate calculera et enregistrera automatiquement la commission correspondante \u00e0 cette vente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais Bob a maintenant besoin d'un remboursement, vous \u00e9mettez donc un remboursement \u00e0 partir de MemberPress ou de votre passerelle. Easy Affiliate recalculera et enregistrera automatiquement la commission correcte pour Sally, en annulant effectivement la commission qu'elle a per\u00e7ue initialement. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce processus automatis\u00e9 vous permettra \u00e0 lui seul de r\u00e9aliser des \u00e9conomies, de gagner du temps et de vous \u00e9pargner bien des tracas. En effet, contrairement \u00e0 d\u2019autres plugins d\u2019adh\u00e9sion et logiciels d\u2019affiliation, vous n\u2019aurez plus jamais \u00e0 vous soucier de calculer manuellement les commissions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Commission_Groups\"><\/span>Groupes de la Commission<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les <strong>Groupes de la Commission <\/strong>Cette fonctionnalit\u00e9 fonctionne exclusivement avec l'int\u00e9gration MemberPress d'Easy Affiliate. Elle permet aux propri\u00e9taires de sites d'adh\u00e9sion de r\u00e9compenser les affili\u00e9s en fonction de leur niveau d'adh\u00e9sion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les groupes de commissions vous permettent de donner \u00e0 vos membres la possibilit\u00e9 de b\u00e9n\u00e9ficier de commissions suppl\u00e9mentaires en fonction des produits d'adh\u00e9sion sur lesquels ils sont actifs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, supposons que vous ayez trois produits : Bronze, Argent et Or. Vous d\u00e9finissez une commission par d\u00e9faut de 10% \u00e0 payer sur chaque vente, mais vous ajoutez ensuite un groupe de commissions personnalis\u00e9es : Bronze pour 20%, Argent pour 30% et Or pour 40%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imaginons maintenant que Sally (notre affili\u00e9e de l'exemple ci-dessus) soit affili\u00e9e, mais qu'elle soit \u00e9galement membre \u00ab Silver \u00bb de votre site d'adh\u00e9sion. Et que Jay soit un affili\u00e9 qui n'ait pas encore adh\u00e9r\u00e9 \u00e0 votre site d'adh\u00e9sion. Il a une amie, Andrea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans ce sc\u00e9nario, si Jay recommande Andrea et qu'elle s'inscrit pour une adh\u00e9sion, Jay recevra une commission de 10% lorsque la transaction sera termin\u00e9e. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Toutefois, imaginons que Sally recommande Bob et que celui-ci souscrive \u00e0 un abonnement. Sally recevra une commission 30% une fois la transaction finalis\u00e9e, car elle fait partie du groupe de commission de votre produit Silver.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cet exemple montre que l'utilisation de groupes de commissions MemberPress peut vous aider non seulement \u00e0 inciter les gens \u00e0 passer \u00e0 un niveau sup\u00e9rieur, mais aussi \u00e0 cultiver des affili\u00e9s de meilleure qualit\u00e9. Cela peut \u00e9galement vous permettre de cultiver des affili\u00e9s de meilleure qualit\u00e9, c'est-\u00e0-dire des personnes qui utilisent r\u00e9ellement votre site d'adh\u00e9sion et qui peuvent inciter d'autres personnes \u00e0 le rejoindre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 l'int\u00e9gration \u00e9troite et aux fonctionnalit\u00e9s avanc\u00e9es offertes par MemberPress et Easy Affiliate, vous vous \u00e9pargnerez bien des maux de t\u00eate.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caract\u00e8re cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3><span class=\"ez-toc-section\" id=\"Ready_to_Start_Your_Online_Business\"><\/span>Pr\u00eat \u00e0 d\u00e9marrer votre activit\u00e9 en ligne ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t<div><p>Commencez \u00e0 \u00eatre pay\u00e9 pour le contenu que vous cr\u00e9ez.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Et vous pourrez faire des choses vraiment g\u00e9niales en ce qui concerne le programme d'affiliation de votre site d'adh\u00e9sion \u2013 <a href=\"https:\/\/memberpress.com\/fr\/what-membership-software-should-i-use\/\" title=\"Quel logiciel d&#039;adh\u00e9sion dois-je utiliser ?\">des fonctionnalit\u00e9s impossibles \u00e0 r\u00e9aliser avec d'autres plugins d'adh\u00e9sion<\/a> et des logiciels de programmes d'affiliation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela vous semble int\u00e9ressant ? En savoir plus sur <a href=\"http:\/\/easyaffiliate.com\" target=\"_blank\" rel=\"noreferrer noopener\">Affiliation facile<\/a>!<\/p>","protected":false},"excerpt":{"rendered":"<p>If you haven&#8217;t considered rolling out an affiliate program for your membership site, you should. Affiliate programs can bring your products significantly more attention and sales than many other forms of marketing. If done correctly they can enable you to build relationships with bloggers, site owners, and others to help spread the word about your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15937,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[6,1481,1474],"tags":[92,93,26],"class_list":["post-2944","post","type-post","status-publish","format-standard","has-post-thumbnail","category-add-ons","category-memberpress-features","category-membership-site","tag-affiliate-program-software","tag-affiliates","tag-membership","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Affiliate programs can bring your products attention and sales. 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