{"id":29508,"date":"2021-12-07T07:00:00","date_gmt":"2021-12-07T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=29508"},"modified":"2022-11-16T15:15:10","modified_gmt":"2022-11-16T22:15:10","slug":"how-to-promote-your-online-course-with-affiliate-marketing-5-tips","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-promote-your-online-course-with-affiliate-marketing-5-tips\/","title":{"rendered":"How to Promote Your Online Course with Affiliate Marketing (5 Tips)"},"content":{"rendered":"\n<p>You\u2019ve decided to create your own online course, and you\u2019ve already done a lot of the work.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d02280b40aa\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d02280b40aa\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-promote-your-online-course-with-affiliate-marketing-5-tips\/#What_is_Affiliate_Marketing\" >What is Affiliate Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-promote-your-online-course-with-affiliate-marketing-5-tips\/#Why_Use_Affiliate_Marketing_for_Online_Courses\" >Why Use Affiliate Marketing for Online Courses?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-promote-your-online-course-with-affiliate-marketing-5-tips\/#1_%E2%80%93_Offer_Generous_Affiliate_Commissions\" >#1 \u2013 Offer Generous Affiliate Commissions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-promote-your-online-course-with-affiliate-marketing-5-tips\/#2_%E2%80%93_Focus_on_Hiring_Quality_Affiliates\" >#2 \u2013 Focus on Hiring Quality Affiliates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-promote-your-online-course-with-affiliate-marketing-5-tips\/#3_%E2%80%93_Use_the_Right_Tech_for_Your_Affiliate_Program\" >#3 \u2013 Use the Right Tech for Your Affiliate Program<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-promote-your-online-course-with-affiliate-marketing-5-tips\/#4_%E2%80%93_Allow_Affiliates_to_Promote_Your_Lead_Magnets\" >#4 \u2013 Allow Affiliates to Promote Your Lead Magnets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-promote-your-online-course-with-affiliate-marketing-5-tips\/#5_%E2%80%93_Make_Your_Affiliates_Lives_Easier\" >#5 \u2013 Make Your Affiliates\u2019 Lives Easier<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-promote-your-online-course-with-affiliate-marketing-5-tips\/#Master_Your_Affiliate_Strategy\" >Master Your Affiliate Strategy<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Thanks to some careful research, you\u2019ve chosen the perfect topic for your students, and you know where you\u2019re going to host your lessons. Maybe your videos, quizzes, and membership site are all set up, and you\u2019re keen to start interacting with some students.<\/p>\n\n\n\n<p>Unfortunately, that\u2019s where the problem often starts for course creators.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/blog\/online-courses-attract-students\/\" target=\"_blank\" rel=\"noreferrer noopener\">Attracting students to your courses<\/a> can be a challenge, to say the least. If you\u2019ve never had to sell something on your own before, it\u2019s tough to figure out what works and what doesn\u2019t.<\/p>\n\n\n\n<p>Fortunately, there is one marketing strategy that is super effective and works equally well for both beginners and established businesses.<\/p>\n\n\n\n<p>Affiliate marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Affiliate_Marketing\"><\/span>What is Affiliate Marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Affiliate marketing is one of the best ways to <a href=\"https:\/\/sellcoursesonline.com\/market-online-courses\" target=\"_blank\" rel=\"noreferrer noopener\">market your online courses<\/a>.<\/p>\n\n\n\n<p>The global industry for affiliate marketing is<a href=\"https:\/\/hostingtribunal.com\/blog\/affiliate-marketing-stats\/#:~:text=Affiliate%20marketing%20is%20a%20global%20industry%20worth%20well%20over%20%2412%20billion.&text=Not%20only%20AM%20is%20growing,the%20EU%20leading%20the%20way.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> now worth $12 billion<\/a>, and it's growing at a fast pace.<\/p>\n\n\n\n<p>Affiliate marketing works so well because it builds on one of the most popular and credible forms of promotion there is \u2013 word-of-mouth.<\/p>\n\n\n\n<p>With an <a href=\"https:\/\/memberpress.com\/ea\" title=\"Easy Affiliate\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">affiliate program<\/a>, you recruit people who can advertise your course on your behalf. They might write reviews on their blogs, post about you on other sites, and produce videos about your content. Every time their marketing efforts get you a new student, you pay them a small commission.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works.jpg\"><img decoding=\"async\" width=\"860\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works.jpg\" alt=\"how affiliate marketing works diagram\" class=\"wp-image-39023\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works.jpg 860w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-300x201.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-768x514.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-254x170.jpg 254w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-840x563.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-700x469.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-156x104.jpg 156w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/a><\/figure>\n\n\n\n<p>What\u2019s more, right now is one of the best times to use affiliate strategies for your online course. As consumers continue to invest in more digital experiences, they\u2019re looking for recommendations from credible influencers and authorities for what they should buy. That\u2019s where your affiliates come in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Use_Affiliate_Marketing_for_Online_Courses\"><\/span>Why Use Affiliate Marketing for Online Courses?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Affiliate marketing is a fantastic way to improve your chances of sales.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.viglink.com\/blog\/2017\/05\/15\/state-affiliate-marketing-survey\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Around 76% of online publishers<\/a> say that affiliate marketing makes monetizing their sites easier.<\/p>\n\n\n\n<p>Although affiliates are just one way to advertise your course, they\u2019re one of the easiest and most affordable options. You only pay your affiliates when they make a sale, so you don\u2019t need a huge budget to get started. This makes affiliate marketing very beginner-friendly.<\/p>\n\n\n\n<p>Also, you get results much faster with affiliate marketing than you would if you were building an audience from scratch. You can choose affiliates that already have a connection with the audience you want to attract, and leverage their existing influence.<\/p>\n\n\n\n<p>Plus, since you\u2019re selling digital products (with higher profit margins), you can afford to pay higher commissions for more effective affiliates. Affiliate marketing offers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Budget-friendly market exposure<\/li>\n\n\n\n<li>Excellent access to a targeted customer base<\/li>\n\n\n\n<li>A fast way to find new customers<\/li>\n\n\n\n<li>Partnership and long-term collaboration opportunities<\/li>\n\n\n\n<li>Improved brand reputation (when you connect with the right affiliates)<\/li>\n<\/ul>\n\n\n\n<p>So, how do you promote your online course with affiliate marketing effectively?<\/p>\n\n\n\n<p>The following 5 tips will help.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#1 \u2013 Offer Generous Affiliate Commissions<\/h2>\n\n\n\n<p>One of the most common mistakes I see <a href=\"https:\/\/memberpress.com\/blog\/online-course-creator\/\" target=\"_blank\" rel=\"noreferrer noopener\">course creators<\/a> making with affiliate marketing is offering commissions that are too low.\u00a0<\/p>\n\n\n\n<p>When you\u2019re<a href=\"https:\/\/www.thinkific.com\/blog\/how-to-monetize-content\/\"> <\/a>trying to monetize your course, you <em>do <\/em>want to keep your profits as high as possible, but that doesn\u2019t mean cutting corners.<\/p>\n\n\n\n<p>Low commissions, say 10%, will attract a very small number of affiliates. And there\u2019s a good chance they won\u2019t end up being the kind of affiliates who can drive significant results for you.<\/p>\n\n\n\n<p>Remember, you\u2019re selling digital products, and you don\u2019t need to buy materials or ship products to anyone. That means you should be able to offer higher commissions. A lack of incremental costs will ensure you still have enough profit margin.<\/p>\n\n\n\n<p>Giving higher commissions to your affiliates helps you to stand out from competitive course creators who want to attract the same sellers. You\u2019ll be able to find a bigger number of affiliates, and you\u2019ll find that they work harder for you to earn their income.<\/p>\n\n\n\n<p>Ideally, I recommend offering at least a 30% commission. If you\u2019re a brand-new company without a pre-existing reputation, you may need to start as high as 50%.<\/p>\n\n\n\n<p>For instance, Jeff Walker, one of the most well-known personalities in the online marketing space offers 40% affiliate commission for his flagship course, \u201cProduct Launch Formula\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Cash-commissions.png\"><img decoding=\"async\" width=\"900\" height=\"548\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Cash-commissions.png\" alt=\"Cash commissions\" class=\"wp-image-52855\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Cash-commissions.png 900w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Cash-commissions-300x183.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Cash-commissions-768x468.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Cash-commissions-279x170.png 279w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Cash-commissions-840x511.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Cash-commissions-700x426.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Cash-commissions-156x95.png 156w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">#2 \u2013 Focus on Hiring Quality Affiliates<\/h2>\n\n\n\n<p>One of the <a href=\"https:\/\/memberpress.com\/blog\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">benefits of an affiliate marketing program<\/a> is that it allows you to use someone else\u2019s authority and influence as a launching point for your brand. You can leverage the reputation and community of your affiliates to build your own sales opportunities.\u00a0<\/p>\n\n\n\n<p>However, you can only accomplish the right outcomes if you\u2019re working with the <a href=\"https:\/\/easyaffiliate.com\/blog\/find-quality-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">right affiliates<\/a>.<\/p>\n\n\n\n<p>Finding influential, high-quality affiliates who can genuinely improve your ability to<a href=\"https:\/\/www.thinkific.com\/blog\/membership-retention-strategies\/\"> <\/a>find and retain course students is crucial. The success of your affiliate program depends on whether you\u2019re working with the right people.<\/p>\n\n\n\n<p>Don\u2019t make the common mistake of prioritizing quantity over quality. In other words, you don\u2019t need 50 affiliates who are only sending you one new student a month each if you have 10 affiliates who are sending 10 each.\u00a0<\/p>\n\n\n\n<p>Even if you can only find one major influential affiliate who sends you the majority of your students, you can back that person up with some additional authorities to drive great results.<\/p>\n\n\n\n<p>When searching for the right people to work with, look for influencers with a proven track record in their field. Analyze your competition and find out who they\u2019ve been working with on their affiliate campaigns.\u00a0<\/p>\n\n\n\n<p>You can also check out popular YouTube channels and blogs in your niche and focus on getting people from those environments on board.<\/p>\n\n\n\n<p>Finally, you should have a process for <a href=\"https:\/\/paperform.co\/templates\/affiliate-application-form\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">accepting affiliate applications<\/a> and vetting them to make sure they meet your requirements.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#3 \u2013 Use the Right Tech for Your Affiliate Program<\/h2>\n\n\n\n<p>Running a successful <a href=\"https:\/\/memberpress.com\/blog\/how-to-start-an-affiliate-marketing-program-for-your-memberpress-site-using-easy-affiliate\/\" target=\"_blank\" rel=\"noreferrer noopener\">affiliate marketing program<\/a> on your own would be exceedingly difficult without the right tech.<\/p>\n\n\n\n<p>Affiliate marketing software and solutions will give you the support you need to make your campaign more effective. These tools will allow you to create referral links, track conversions and clicks, automate commission payments, and ultimately <a href=\"https:\/\/memberpress.com\/blog\/4-ways-to-grow-your-business-with-a-free-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">grow your business<\/a>.\u00a0<\/p>\n\n\n\n<p>There are several technology options out there for creating affiliate programs, but ideally, you would want your affiliate solution to integrate with your course plugin as well as your payment processor.\u00a0<\/p>\n\n\n\n<p>MemberPress, for instance, integrates with popular affiliate plugins like <a href=\"https:\/\/memberpress.com\/ea\" title=\"Easy Affiliate\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Easy Affiliate<\/a> and <a href=\"https:\/\/memberpress.com\/go\/affiliatewp\" title=\"AffiliateWP Affiliate Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">AffiliateWP<\/a>. So if you use MemberPress for creating checkouts, you should use one of these plugins.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Easy-Affiliate-description.png\"><img decoding=\"async\" width=\"1024\" height=\"775\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Easy-Affiliate-description-1024x775.png\" alt=\"Easy Affiliate description\" class=\"wp-image-52856\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Easy-Affiliate-description-1024x775.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Easy-Affiliate-description-300x227.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Easy-Affiliate-description-768x581.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Easy-Affiliate-description-225x170.png 225w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Easy-Affiliate-description-811x614.png 811w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Easy-Affiliate-description-904x684.png 904w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Easy-Affiliate-description-684x518.png 684w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Easy-Affiliate-description-156x118.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Easy-Affiliate-description-1080x817.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Easy-Affiliate-description.png 1316w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>The other option is to use a specialized cart solution like WooCommerce or ThriveCart, both of which have native affiliate tracking tools (and also integrate with MemberPress).\u00a0<\/p>\n\n\n\n<p>Alternatively, you can consider using affiliate marketplaces, such as Clickbank and ShareASale. However, I wouldn\u2019t recommend this option for beginners who really want to <a href=\"https:\/\/visme.co\/blog\/brand-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">create their own brand strategy<\/a>. Affiliate networks take the control out of your hands and a significant cut of your profits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">#4 \u2013 Allow Affiliates to Promote Your Lead Magnets<\/h2>\n\n\n\n<p>Your affiliates should have access to all the tools you\u2019re using to generate sales and subscriptions. The people who tend to have the most success with affiliate marketing are often those who support their affiliates in accessing things like <a href=\"https:\/\/memberpress.com\/blog\/how-to-use-lead-magnets-and-optins\/\" target=\"_blank\" rel=\"noreferrer noopener\">free lead magnets<\/a> and offers.<\/p>\n\n\n\n<p>Give your affiliates the chance to access landing page links that connect directly to their affiliate account. Or you can choose to let them use <a href=\"https:\/\/www.emailvendorselection.com\/best-landing-page-builders\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">other landing page builders<\/a>, as long as the tracking is implemented.\u00a0<\/p>\n\n\n\n<p>You should be able to track when people download your lead magnet, and which affiliate sent them in this direction. If the people who use your lead magnet make a purchase in the future, you can reward the affiliate accordingly.<\/p>\n\n\n\n<p>The great thing about this method is that lead magnets and offers are inherently attractive to customers. With these tools, you\u2019re allowing your affiliates to be much more subtle about the way they share your course information. They\u2019re not just asking people to go and sign up. They\u2019re offering them the chance to access something valuable.<\/p>\n\n\n\n<p>This customer journey, which begins with a free offer of value from you, often leads to more loyalty and better conversions in the long run.<\/p>\n\n\n\n<p>The Easy Affiliate platform mentioned above has a built-in Affiliate Dashboard that makes sharing these sorts of links with your affiliates quick and simple.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/EA-affiliate-dashboard.png\"><img decoding=\"async\" width=\"1024\" height=\"674\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/EA-affiliate-dashboard-1024x674.png\" alt=\"Easy Affiliate Dashboard\" class=\"wp-image-29511\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/EA-affiliate-dashboard-1024x674.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/EA-affiliate-dashboard-300x197.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/EA-affiliate-dashboard-768x506.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/EA-affiliate-dashboard.png 1425w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">The Easy Affiliate affiliate dashboard<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">#5 \u2013 Make Your Affiliates\u2019 Lives Easier<\/h2>\n\n\n\n<p>Finally, affiliates are professionals who know how to drive positive responses from their target audiences. These experts have their fingers on the pulse of the audience, and they can encourage fantastic conversions for your course.\u00a0<\/p>\n\n\n\n<p>However, like any professional, they can perform a lot more efficiently if you do your part to make their lives easier.<\/p>\n\n\n\n<p>Ultimately, it\u2019s your job to ensure that your affiliates can promote your course as easily as possible. It should be simple for them to find their affiliate links and embed them into their content however they choose. These experts should also have access to all the additional resources and creative assets that might help them sell, such as email copy and content.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Affiliate-Dashbo-2.png\"><img decoding=\"async\" width=\"1024\" height=\"333\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Affiliate-Dashbo-2-1024x333.png\" alt=\"Easy Affiliate Creatives tool\" class=\"wp-image-29512\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Affiliate-Dashbo-2-1024x333.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Affiliate-Dashbo-2-300x98.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Affiliate-Dashbo-2-768x250.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Affiliate-Dashbo-2.png 1143w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">The Easy Affiliate Links & Banners Dashboard<\/figcaption><\/figure>\n\n\n\n<p>To ensure that your marketing strategy goes smoothly, set up a strategy for giving your affiliates <a href=\"https:\/\/memberpress.com\/blog\/add-a-help-desk-to-your-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">excellent support, too<\/a>. You should be able to answer questions and help them if they get stuck. The easier it is for affiliates to promote your course, the more results you\u2019ll see.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Master_Your_Affiliate_Strategy\"><\/span>Master Your Affiliate Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Affiliate marketing is one of the best ways to take your course promotion strategy to the next level. With the right affiliate campaign, you can improve your reputation instantly, reach a wider range of students, and create long-term relationships with customers.<\/p>\n\n\n\n<p>The key to success is building an affiliate strategy that works. 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19:04:59","breadcrumb_settings":null,"limit_modified_date":true,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2021-09-28 20:23:09","updated":"2026-03-03 15:03:45"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Promote Your Online Course with Affiliate Marketing (5 Tips)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Advice","link":"https:\/\/memberpress.com\/fr\/blog\/category\/advice\/"},{"label":"How to Promote Your Online Course with Affiliate Marketing (5 Tips)","link":"https:\/\/memberpress.com\/fr\/blog\/how-to-promote-your-online-course-with-affiliate-marketing-5-tips\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>You\u2019ve decided to create your own online course, and you\u2019ve already done a lot of the work.<\/p>","content":[{"type":"text","data":"You\u2019ve decided to create your own online course, and you\u2019ve already done a lot of the work."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Thanks to some careful research, you\u2019ve chosen the perfect topic for your students, and you know where you\u2019re going to host your lessons. Maybe your videos, quizzes, and membership site are all set up, and you\u2019re keen to start interacting with some students.<\/p>","content":[{"type":"text","data":"Thanks to some careful research, you\u2019ve chosen the perfect topic for your students, and you know where you\u2019re going to host your lessons. Maybe your videos, quizzes, and membership site are all set up, and you\u2019re keen to start interacting with some students."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Unfortunately, that\u2019s where the problem often starts for course creators.<\/p>","content":[{"type":"text","data":"Unfortunately, that\u2019s where the problem often starts for course creators."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/memberpress.com\/blog\/online-courses-attract-students\/\" target=\"_blank\" rel=\"noreferrer noopener\">Attracting students to your courses<\/a> can be a challenge, to say the least. If you\u2019ve never had to sell something on your own before, it\u2019s tough to figure out what works and what doesn\u2019t.<\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/memberpress.com\/blog\/online-courses-attract-students\/\" target=\"_blank\" rel=\"noreferrer noopener\">Attracting students to your courses<\/a> can be a challenge, to say the least. If you\u2019ve never had to sell something on your own before, it\u2019s tough to figure out what works and what doesn\u2019t."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Fortunately, there is one marketing strategy that is super effective and works equally well for both beginners and established businesses.<\/p>","content":[{"type":"text","data":"Fortunately, there is one marketing strategy that is super effective and works equally well for both beginners and established businesses."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Affiliate marketing.<\/p>","content":[{"type":"text","data":"Affiliate marketing."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">What is Affiliate Marketing?<\/h2>","content":"What is Affiliate Marketing?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Affiliate marketing is one of the best ways to <a href=\"https:\/\/sellcoursesonline.com\/market-online-courses\" target=\"_blank\" rel=\"noreferrer noopener\">market your online courses<\/a>.<\/p>","content":[{"type":"text","data":"Affiliate marketing is one of the best ways to <a href=\"https:\/\/sellcoursesonline.com\/market-online-courses\" target=\"_blank\" rel=\"noreferrer noopener\">market your online courses<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The global industry for affiliate marketing is<a href=\"https:\/\/hostingtribunal.com\/blog\/affiliate-marketing-stats\/#:~:text=Affiliate%20marketing%20is%20a%20global%20industry%20worth%20well%20over%20%2412%20billion.&amp;text=Not%20only%20AM%20is%20growing,the%20EU%20leading%20the%20way.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> now worth $12 billion<\/a>, and it's growing at a fast pace.<\/p>","content":[{"type":"text","data":"The global industry for affiliate marketing is<a href=\"https:\/\/hostingtribunal.com\/blog\/affiliate-marketing-stats\/#:~:text=Affiliate%20marketing%20is%20a%20global%20industry%20worth%20well%20over%20%2412%20billion.&amp;text=Not%20only%20AM%20is%20growing,the%20EU%20leading%20the%20way.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> now worth $12 billion<\/a>, and it's growing at a fast pace."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Affiliate marketing works so well because it builds on one of the most popular and credible forms of promotion there is \u2013 word-of-mouth.<\/p>","content":[{"type":"text","data":"Affiliate marketing works so well because it builds on one of the most popular and credible forms of promotion there is \u2013 word-of-mouth."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With an affiliate program, you recruit people who can advertise your course on your behalf. They might write reviews on their blogs, post about you on other sites, and produce videos about your content. Every time their marketing efforts get you a new student, you pay them a small commission.<\/p>","content":[{"type":"text","data":"With an affiliate program, you recruit people who can advertise your course on your behalf. They might write reviews on their blogs, post about you on other sites, and produce videos about your content. Every time their marketing efforts get you a new student, you pay them a small commission."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works.jpg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works.jpg\" alt=\"how affiliate marketing works diagram\" class=\"wp-image-39023\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works.jpg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works.jpg","alt":"how affiliate marketing works diagram","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works.jpg","linkDestination":"media"},"style":{"width":860,"height":576,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p>What\u2019s more, right now is one of the best times to use affiliate strategies for your online course. As consumers continue to invest in more digital experiences, they\u2019re looking for recommendations from credible influencers and authorities for what they should buy. That\u2019s where your affiliates come in.<\/p>","content":[{"type":"text","data":"What\u2019s more, right now is one of the best times to use affiliate strategies for your online course. As consumers continue to invest in more digital experiences, they\u2019re looking for recommendations from credible influencers and authorities for what they should buy. That\u2019s where your affiliates come in."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why Use Affiliate Marketing for Online Courses?<\/h2>","content":"Why Use Affiliate Marketing for Online Courses?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Affiliate marketing is a fantastic way to improve your chances of sales.<\/p>","content":[{"type":"text","data":"Affiliate marketing is a fantastic way to improve your chances of sales."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/www.viglink.com\/blog\/2017\/05\/15\/state-affiliate-marketing-survey\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Around 76% of online publishers<\/a> say that affiliate marketing makes monetizing their sites easier.<\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/www.viglink.com\/blog\/2017\/05\/15\/state-affiliate-marketing-survey\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Around 76% of online publishers<\/a> say that affiliate marketing makes monetizing their sites easier."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Although affiliates are just one way to advertise your course, they\u2019re one of the easiest and most affordable options. You only pay your affiliates when they make a sale, so you don\u2019t need a huge budget to get started. This makes affiliate marketing very beginner-friendly.<\/p>","content":[{"type":"text","data":"Although affiliates are just one way to advertise your course, they\u2019re one of the easiest and most affordable options. You only pay your affiliates when they make a sale, so you don\u2019t need a huge budget to get started. This makes affiliate marketing very beginner-friendly."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Also, you get results much faster with affiliate marketing than you would if you were building an audience from scratch. You can choose affiliates that already have a connection with the audience you want to attract, and leverage their existing influence.<\/p>","content":[{"type":"text","data":"Also, you get results much faster with affiliate marketing than you would if you were building an audience from scratch. You can choose affiliates that already have a connection with the audience you want to attract, and leverage their existing influence."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Plus, since you\u2019re selling digital products (with higher profit margins), you can afford to pay higher commissions for more effective affiliates. Affiliate marketing offers:<\/p>","content":[{"type":"text","data":"Plus, since you\u2019re selling digital products (with higher profit margins), you can afford to pay higher commissions for more effective affiliates. Affiliate marketing offers:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>Budget-friendly market exposure<\/li>\n\n\n\n<li>Excellent access to a targeted customer base<\/li>\n\n\n\n<li>A fast way to find new customers<\/li>\n\n\n\n<li>Partnership and long-term collaboration opportunities<\/li>\n\n\n\n<li>Improved brand reputation (when you connect with the right affiliates)<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>Budget-friendly market exposure<\/li>\n\n\n\n<li>Excellent access to a targeted customer base<\/li>\n\n\n\n<li>A fast way to find new customers<\/li>\n\n\n\n<li>Partnership and long-term collaboration opportunities<\/li>\n\n\n\n<li>Improved brand reputation (when you connect with the right affiliates)<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>Budget-friendly market exposure<\/li>","content":"Budget-friendly market exposure","data":{"text":"Budget-friendly market exposure"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Excellent access to a targeted customer base<\/li>","content":"Excellent access to a targeted customer base","data":{"text":"Excellent access to a targeted customer base"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>A fast way to find new customers<\/li>","content":"A fast way to find new customers","data":{"text":"A fast way to find new customers"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Partnership and long-term collaboration opportunities<\/li>","content":"Partnership and long-term collaboration opportunities","data":{"text":"Partnership and long-term collaboration opportunities"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Improved brand reputation (when you connect with the right affiliates)<\/li>","content":"Improved brand reputation (when you connect with the right affiliates)","data":{"text":"Improved brand reputation (when you connect with the right affiliates)"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So, how do you promote your online course with affiliate marketing effectively?<\/p>","content":[{"type":"text","data":"So, how do you promote your online course with affiliate marketing effectively?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The following 5 tips will help.<\/p>","content":[{"type":"text","data":"The following 5 tips will help."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">#1 - Offer Generous Affiliate Commissions<\/h2>","content":"#1 - Offer Generous Affiliate Commissions","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>One of the most common mistakes I see <a href=\"https:\/\/memberpress.com\/blog\/online-course-creator\/\" target=\"_blank\" rel=\"noreferrer noopener\">course creators<\/a> making with affiliate marketing is offering commissions that are too low.&nbsp;<\/p>","content":[{"type":"text","data":"One of the most common mistakes I see <a href=\"https:\/\/memberpress.com\/blog\/online-course-creator\/\" target=\"_blank\" rel=\"noreferrer noopener\">course creators<\/a> making with affiliate marketing is offering commissions that are too low.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When you\u2019re<a href=\"https:\/\/www.thinkific.com\/blog\/how-to-monetize-content\/\"> <\/a>trying to monetize your course, you <em>do <\/em>want to keep your profits as high as possible, but that doesn\u2019t mean cutting corners.<\/p>","content":[{"type":"text","data":"When you\u2019re<a href=\"https:\/\/www.thinkific.com\/blog\/how-to-monetize-content\/\"> <\/a>trying to monetize your course, you <em>do <\/em>want to keep your profits as high as possible, but that doesn\u2019t mean cutting corners."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Low commissions, say 10%, will attract a very small number of affiliates. And there\u2019s a good chance they won\u2019t end up being the kind of affiliates who can drive significant results for you.<\/p>","content":[{"type":"text","data":"Low commissions, say 10%, will attract a very small number of affiliates. And there\u2019s a good chance they won\u2019t end up being the kind of affiliates who can drive significant results for you."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Remember, you\u2019re selling digital products, and you don\u2019t need to buy materials or ship products to anyone. That means you should be able to offer higher commissions. A lack of incremental costs will ensure you still have enough profit margin.<\/p>","content":[{"type":"text","data":"Remember, you\u2019re selling digital products, and you don\u2019t need to buy materials or ship products to anyone. That means you should be able to offer higher commissions. A lack of incremental costs will ensure you still have enough profit margin."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Giving higher commissions to your affiliates helps you to stand out from competitive course creators who want to attract the same sellers. You\u2019ll be able to find a bigger number of affiliates, and you\u2019ll find that they work harder for you to earn their income.<\/p>","content":[{"type":"text","data":"Giving higher commissions to your affiliates helps you to stand out from competitive course creators who want to attract the same sellers. You\u2019ll be able to find a bigger number of affiliates, and you\u2019ll find that they work harder for you to earn their income."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Ideally, I recommend offering at least a 30% commission. If you\u2019re a brand-new company without a pre-existing reputation, you may need to start as high as 50%.<\/p>","content":[{"type":"text","data":"Ideally, I recommend offering at least a 30% commission. If you\u2019re a brand-new company without a pre-existing reputation, you may need to start as high as 50%."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For instance, Jeff Walker, one of the most well-known personalities in the online marketing space offers 40% affiliate commission for his flagship course, \"Product Launch Formula\".<\/p>","content":[{"type":"text","data":"For instance, Jeff Walker, one of the most well-known personalities in the online marketing space offers 40% affiliate commission for his flagship course, \"Product Launch Formula\"."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Cash-commissions.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Cash-commissions.png\" alt=\"Cash commissions\" class=\"wp-image-52855\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Cash-commissions.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Cash-commissions.png","alt":"Cash commissions","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Cash-commissions.png","linkDestination":"media"},"style":{"width":900,"height":548,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">#2 - Focus on Hiring Quality Affiliates<\/h2>","content":"#2 - Focus on Hiring Quality Affiliates","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>One of the <a href=\"https:\/\/memberpress.com\/blog\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">benefits of an affiliate marketing program<\/a> is that it allows you to use someone else\u2019s authority and influence as a launching point for your brand. You can leverage the reputation and community of your affiliates to build your own sales opportunities.&nbsp;<\/p>","content":[{"type":"text","data":"One of the <a href=\"https:\/\/memberpress.com\/blog\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">benefits of an affiliate marketing program<\/a> is that it allows you to use someone else\u2019s authority and influence as a launching point for your brand. You can leverage the reputation and community of your affiliates to build your own sales opportunities.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, you can only accomplish the right outcomes if you\u2019re working with the <a href=\"https:\/\/easyaffiliate.com\/blog\/find-quality-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">right affiliates<\/a>.<\/p>","content":[{"type":"text","data":"However, you can only accomplish the right outcomes if you\u2019re working with the <a href=\"https:\/\/easyaffiliate.com\/blog\/find-quality-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">right affiliates<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Finding influential, high-quality affiliates who can genuinely improve your ability to<a href=\"https:\/\/www.thinkific.com\/blog\/membership-retention-strategies\/\"> <\/a>find and retain course students is crucial. The success of your affiliate program depends on whether you\u2019re working with the right people.<\/p>","content":[{"type":"text","data":"Finding influential, high-quality affiliates who can genuinely improve your ability to<a href=\"https:\/\/www.thinkific.com\/blog\/membership-retention-strategies\/\"> <\/a>find and retain course students is crucial. The success of your affiliate program depends on whether you\u2019re working with the right people."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Don\u2019t make the common mistake of prioritizing quantity over quality. In other words, you don\u2019t need 50 affiliates who are only sending you one new student a month each if you have 10 affiliates who are sending 10 each.&nbsp;<\/p>","content":[{"type":"text","data":"Don\u2019t make the common mistake of prioritizing quantity over quality. In other words, you don\u2019t need 50 affiliates who are only sending you one new student a month each if you have 10 affiliates who are sending 10 each.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Even if you can only find one major influential affiliate who sends you the majority of your students, you can back that person up with some additional authorities to drive great results.<\/p>","content":[{"type":"text","data":"Even if you can only find one major influential affiliate who sends you the majority of your students, you can back that person up with some additional authorities to drive great results."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When searching for the right people to work with, look for influencers with a proven track record in their field. Analyze your competition and find out who they\u2019ve been working with on their affiliate campaigns.&nbsp;<\/p>","content":[{"type":"text","data":"When searching for the right people to work with, look for influencers with a proven track record in their field. Analyze your competition and find out who they\u2019ve been working with on their affiliate campaigns.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can also check out popular YouTube channels and blogs in your niche and focus on getting people from those environments on board.<\/p>","content":[{"type":"text","data":"You can also check out popular YouTube channels and blogs in your niche and focus on getting people from those environments on board."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Finally, you should have a process for <a href=\"https:\/\/paperform.co\/templates\/affiliate-application-form\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">accepting affiliate applications<\/a> and vetting them to make sure they meet your requirements.<\/p>","content":[{"type":"text","data":"Finally, you should have a process for <a href=\"https:\/\/paperform.co\/templates\/affiliate-application-form\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">accepting affiliate applications<\/a> and vetting them to make sure they meet your requirements."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">#3 - Use the Right Tech for Your Affiliate Program<\/h2>","content":"#3 - Use the Right Tech for Your Affiliate Program","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Running a successful <a href=\"https:\/\/memberpress.com\/blog\/how-to-start-an-affiliate-marketing-program-for-your-memberpress-site-using-easy-affiliate\/\" target=\"_blank\" rel=\"noreferrer noopener\">affiliate marketing program<\/a> on your own would be exceedingly difficult without the right tech.<\/p>","content":[{"type":"text","data":"Running a successful <a href=\"https:\/\/memberpress.com\/blog\/how-to-start-an-affiliate-marketing-program-for-your-memberpress-site-using-easy-affiliate\/\" target=\"_blank\" rel=\"noreferrer noopener\">affiliate marketing program<\/a> on your own would be exceedingly difficult without the right tech."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Affiliate marketing software and solutions will give you the support you need to make your campaign more effective. These tools will allow you to create referral links, track conversions and clicks, automate commission payments, and ultimately <a href=\"https:\/\/memberpress.com\/blog\/4-ways-to-grow-your-business-with-a-free-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">grow your business<\/a>.&nbsp;<\/p>","content":[{"type":"text","data":"Affiliate marketing software and solutions will give you the support you need to make your campaign more effective. These tools will allow you to create referral links, track conversions and clicks, automate commission payments, and ultimately <a href=\"https:\/\/memberpress.com\/blog\/4-ways-to-grow-your-business-with-a-free-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">grow your business<\/a>.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are several technology options out there for creating affiliate programs, but ideally, you would want your affiliate solution to integrate with your course plugin as well as your payment processor.&nbsp;<\/p>","content":[{"type":"text","data":"There are several technology options out there for creating affiliate programs, but ideally, you would want your affiliate solution to integrate with your course plugin as well as your payment processor.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>MemberPress, for instance, integrates with popular affiliate plugins like Easy Affiliate and AffiliateWP. So if you use MemberPress for creating checkouts, you should use one of these plugins.&nbsp;<\/p>","content":[{"type":"text","data":"MemberPress, for instance, integrates with popular affiliate plugins like Easy Affiliate and AffiliateWP. So if you use MemberPress for creating checkouts, you should use one of these plugins.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Easy-Affiliate-description.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Easy-Affiliate-description-1024x775.png\" alt=\"Easy Affiliate description\" class=\"wp-image-52856\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Easy-Affiliate-description-1024x775.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Easy-Affiliate-description.png","alt":"Easy Affiliate description","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Easy-Affiliate-description-1024x775.png","linkDestination":"media"},"style":{"width":1024,"height":775,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>The other option is to use a specialized cart solution like WooCommerce or ThriveCart, both of which have native affiliate tracking tools (and also integrate with MemberPress).&nbsp;<\/p>","content":[{"type":"text","data":"The other option is to use a specialized cart solution like WooCommerce or ThriveCart, both of which have native affiliate tracking tools (and also integrate with MemberPress).&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Alternatively, you can consider using affiliate marketplaces, such as Clickbank and ShareASale. However, I wouldn\u2019t recommend this option for beginners who really want to <a href=\"https:\/\/visme.co\/blog\/brand-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">create their own brand strategy<\/a>. Affiliate networks take the control out of your hands and a significant cut of your profits.<\/p>","content":[{"type":"text","data":"Alternatively, you can consider using affiliate marketplaces, such as Clickbank and ShareASale. However, I wouldn\u2019t recommend this option for beginners who really want to <a href=\"https:\/\/visme.co\/blog\/brand-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">create their own brand strategy<\/a>. Affiliate networks take the control out of your hands and a significant cut of your profits."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">#4 - Allow Affiliates to Promote Your Lead Magnets<\/h2>","content":"#4 - Allow Affiliates to Promote Your Lead Magnets","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Your affiliates should have access to all the tools you\u2019re using to generate sales and subscriptions. The people who tend to have the most success with affiliate marketing are often those who support their affiliates in accessing things like <a href=\"https:\/\/memberpress.com\/blog\/how-to-use-lead-magnets-and-optins\/\" target=\"_blank\" rel=\"noreferrer noopener\">free lead magnets<\/a> and offers.<\/p>","content":[{"type":"text","data":"Your affiliates should have access to all the tools you\u2019re using to generate sales and subscriptions. The people who tend to have the most success with affiliate marketing are often those who support their affiliates in accessing things like <a href=\"https:\/\/memberpress.com\/blog\/how-to-use-lead-magnets-and-optins\/\" target=\"_blank\" rel=\"noreferrer noopener\">free lead magnets<\/a> and offers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Give your affiliates the chance to access landing page links that connect directly to their affiliate account. Or you can choose to let them use <a href=\"https:\/\/www.emailvendorselection.com\/best-landing-page-builders\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">other landing page builders<\/a>, as long as the tracking is implemented.&nbsp;<\/p>","content":[{"type":"text","data":"Give your affiliates the chance to access landing page links that connect directly to their affiliate account. Or you can choose to let them use <a href=\"https:\/\/www.emailvendorselection.com\/best-landing-page-builders\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">other landing page builders<\/a>, as long as the tracking is implemented.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You should be able to track when people download your lead magnet, and which affiliate sent them in this direction. If the people who use your lead magnet make a purchase in the future, you can reward the affiliate accordingly.<\/p>","content":[{"type":"text","data":"You should be able to track when people download your lead magnet, and which affiliate sent them in this direction. If the people who use your lead magnet make a purchase in the future, you can reward the affiliate accordingly."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The great thing about this method is that lead magnets and offers are inherently attractive to customers. With these tools, you\u2019re allowing your affiliates to be much more subtle about the way they share your course information. They\u2019re not just asking people to go and sign up. They\u2019re offering them the chance to access something valuable.<\/p>","content":[{"type":"text","data":"The great thing about this method is that lead magnets and offers are inherently attractive to customers. With these tools, you\u2019re allowing your affiliates to be much more subtle about the way they share your course information. They\u2019re not just asking people to go and sign up. They\u2019re offering them the chance to access something valuable."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This customer journey, which begins with a free offer of value from you, often leads to more loyalty and better conversions in the long run.<\/p>","content":[{"type":"text","data":"This customer journey, which begins with a free offer of value from you, often leads to more loyalty and better conversions in the long run."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The Easy Affiliate platform mentioned above has a built-in Affiliate Dashboard that makes sharing these sorts of links with your affiliates quick and simple.<\/p>","content":[{"type":"text","data":"The Easy Affiliate platform mentioned above has a built-in Affiliate Dashboard that makes sharing these sorts of links with your affiliates quick and simple."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/EA-affiliate-dashboard.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/EA-affiliate-dashboard-1024x674.png\" alt=\"Easy Affiliate Dashboard\" class=\"wp-image-29511\"\/><\/a><figcaption class=\"wp-element-caption\">The Easy Affiliate affiliate dashboard<\/figcaption><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/EA-affiliate-dashboard-1024x674.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/EA-affiliate-dashboard.png","alt":"Easy Affiliate Dashboard","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/EA-affiliate-dashboard-1024x674.png","caption":"The Easy Affiliate affiliate dashboard","linkDestination":"media"},"style":{"width":1024,"height":674,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">#5 - Make Your Affiliates\u2019 Lives Easier<\/h2>","content":"#5 - Make Your Affiliates\u2019 Lives Easier","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Finally, affiliates are professionals who know how to drive positive responses from their target audiences. These experts have their fingers on the pulse of the audience, and they can encourage fantastic conversions for your course.&nbsp;<\/p>","content":[{"type":"text","data":"Finally, affiliates are professionals who know how to drive positive responses from their target audiences. These experts have their fingers on the pulse of the audience, and they can encourage fantastic conversions for your course.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, like any professional, they can perform a lot more efficiently if you do your part to make their lives easier.<\/p>","content":[{"type":"text","data":"However, like any professional, they can perform a lot more efficiently if you do your part to make their lives easier."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Ultimately, it\u2019s your job to ensure that your affiliates can promote your course as easily as possible. It should be simple for them to find their affiliate links and embed them into their content however they choose. These experts should also have access to all the additional resources and creative assets that might help them sell, such as email copy and content.<\/p>","content":[{"type":"text","data":"Ultimately, it\u2019s your job to ensure that your affiliates can promote your course as easily as possible. It should be simple for them to find their affiliate links and embed them into their content however they choose. These experts should also have access to all the additional resources and creative assets that might help them sell, such as email copy and content."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Affiliate-Dashbo-2.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Affiliate-Dashbo-2-1024x333.png\" alt=\"Easy Affiliate Creatives tool\" class=\"wp-image-29512\"\/><\/a><figcaption class=\"wp-element-caption\">The Easy Affiliate Links &amp; Banners Dashboard<\/figcaption><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Affiliate-Dashbo-2-1024x333.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Affiliate-Dashbo-2.png","alt":"Easy Affiliate Creatives tool","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Affiliate-Dashbo-2-1024x333.png","caption":"The Easy Affiliate Links &amp; Banners Dashboard","linkDestination":"media"},"style":{"width":1024,"height":333,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>To ensure that your marketing strategy goes smoothly, set up a strategy for giving your affiliates <a href=\"https:\/\/memberpress.com\/blog\/add-a-help-desk-to-your-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">excellent support, too<\/a>. You should be able to answer questions and help them if they get stuck. The easier it is for affiliates to promote your course, the more results you\u2019ll see.<\/p>","content":[{"type":"text","data":"To ensure that your marketing strategy goes smoothly, set up a strategy for giving your affiliates <a href=\"https:\/\/memberpress.com\/blog\/add-a-help-desk-to-your-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">excellent support, too<\/a>. You should be able to answer questions and help them if they get stuck. The easier it is for affiliates to promote your course, the more results you\u2019ll see."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Master Your Affiliate Strategy<\/h2>","content":"Master Your Affiliate Strategy","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Affiliate marketing is one of the best ways to take your course promotion strategy to the next level. With the right affiliate campaign, you can improve your reputation instantly, reach a wider range of students, and create long-term relationships with customers.<\/p>","content":[{"type":"text","data":"Affiliate marketing is one of the best ways to take your course promotion strategy to the next level. With the right affiliate campaign, you can improve your reputation instantly, reach a wider range of students, and create long-term relationships with customers."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The key to success is building an affiliate strategy that works. With the tips above, you\u2019ll be on your way to sensational sales in no time.&nbsp;<\/p>","content":[{"type":"text","data":"The key to success is building an affiliate strategy that works. With the tips above, you\u2019ll be on your way to sensational sales in no time.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box.<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/29508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/58147"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=29508"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/29508\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/29515"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=29508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=29508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=29508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}