Want members to sign up and stick around? You\u2019ve got to get strategic about user experience (UX) of your membership site. Read on for top tips to for membership site UX.<\/em><\/strong><\/p>

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CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\nToggle<\/span>
#1 - Se concentrer sur les performances du site web<\/a><\/li>
#2 - R\u00e9pondre aux besoins des utilisateurs<\/a>
Faciliter au maximum l'accomplissement des t\u00e2ches courantes<\/a><\/li>
Concentrez-vous sur les besoins essentiels de votre public cible.<\/a><\/li><\/ul><\/li>
#3 - \u00c9viter de privil\u00e9gier le style au d\u00e9triment de la substance<\/a><\/li>
#4 - Attention \u00e0 l'accueil des nouveaux arrivants<\/a><\/li>
#5 - Utiliser un plugin d'adh\u00e9sion de haute qualit\u00e9<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
If you\u2019re operating a membership website, you\u2019ll create a feeling of exclusivity among your users. Everybody likes to feel special, and a membership site invites users into an elite circle.<\/p>\n\n\n\n
Exclusivity alone is not enough to attract \u2013 and retain \u2013 interest, though. A poorly functioning or confusing site will send people packing before you have time to roll out the red carpet. <\/p>\n\n\n\n
Ce qui est curieux dans la conception de l'exp\u00e9rience utilisateur (UX), c'est que plus elle est bonne, moins on la remarque. Une bonne exp\u00e9rience utilisateur permet \u00e0 vos membres de s'inscrire et de naviguer intuitivement, sans rencontrer de difficult\u00e9s ou d'inconv\u00e9nients.

Si vous ne r\u00e9pondez pas \u00e0 ce besoin fondamental, les utilisateurs iront exercer leur activit\u00e9 (et s'affilier) ailleurs.<\/p>\n\n\n\n
So let\u2019s through the fundamentals of great membership site UX:<\/p>\n\n\n\n
#1 - Se concentrer sur les performances du site web<\/h2>\n\n\n\n
$\"performance$ <\/a><\/figure>\n\n\n\n
The first thing any website \u2013 membership or otherwise \u2013 doit<\/em> est tr\u00e8s performante. <\/p>\n\n\n\n
Cela signifie un chargement rapide des pages et une conception instinctive et r\u00e9active. Les utilisateurs se font une premi\u00e8re impression d'un site web en un clin d'\u0153il. Si votre site est toujours en cours de chargement une fois que ce clin d'\u0153il est termin\u00e9, s'attendre \u00e0 ce que le visiteur rebondisse<\/a>.<\/p>\n\n\n\n
Speed is among the golden rules of UX. It can be tempting to pack a site with animations and sound effects to herald the arrival of a member. And that\u2019s fine \u2013 as long as these bells and whistles don\u2019t drag down your overall site speed<\/strong>. <\/p>\n\n\n\n
Les utilisateurs sacrifieront volontiers toutes les fonctions sophistiqu\u00e9es pour accomplir une t\u00e2che rapidement et efficacement.<\/p>\n\n\n\n
#2 - R\u00e9pondre aux besoins des utilisateurs <\/h2>\n\n\n\n
Of course, all the speed in the world will matter little if you\u2019re not meeting user needs. Imagine that you need to place an important business call to Japan. If you Google, \u201cwhat time is it in Tokyo,\u201d you\u2019ll have an answer in less than a second. <\/p>\n\n\n\n
Si ces informations sont inexactes et que vous manquez une opportunit\u00e9, vous aurez du mal \u00e0 faire confiance \u00e0 ce que le moteur de recherche vous dira \u00e0 l'avenir. <\/p>\n\n\n\n
Heureusement pour Google, l'inexactitude n'est pas une option. Le Grand G emploie d'innombrables algorithmes pour s'assurer que les r\u00e9sultats figurant en haut de la premi\u00e8re page r\u00e9pondent aux besoins des utilisateurs.<\/p>\n\n\n\n
The same philosophy applies to a membership site \u2013 arguably more so if you\u2019re charging for services. <\/p>\n\n\n\n
If you\u2019re going to convince people to sign up, you need to make it clear that you are on their wavelength. Les consommateurs qui se sentent compris et \u00e9cout\u00e9s font preuve d'une fid\u00e9lit\u00e9 bien plus grande<\/a>.<\/p>\n\n\n\n
<\/span>Faciliter au maximum l'accomplissement des t\u00e2ches courantes <\/span><\/h3>\n\n\n\n
Think about the typical user journey on your site. In general, there\u2019s no need to try and reinvent the wheel. Consider where you would expect to find things on a website and follow form.<\/p>\n\n\n\n
$\"Capture$
Les boutons de connexion et d'ouverture de session sont g\u00e9n\u00e9ralement situ\u00e9s en haut \u00e0 droite d'une page web.<\/figcaption><\/figure>\n\n\n\n
For example, the standard is to include your login\/sign up button at the top right of your header, so that\u2019s where you\u2019ll want to put it too!<\/p>\n\n\n\n
Cependant, vous pouvez \u00e9galement r\u00e9fl\u00e9chir \u00e0 d'autres endroits strat\u00e9giques o\u00f9 placer vos formulaires de connexion et d'inscription. Par exemple, \u00e0 la fin d'un blog faisant la promotion de votre cours le plus vendu, ou sur une page au contenu prot\u00e9g\u00e9.

With Gutenberg blocks and MemberPress, it\u2019s super easy to do just that. <\/p>\n\n\n\n
\n\n $\"Gutenberg$ <\/a>\n<\/div><\/div>\n\n\n\n\n
Il suffit de s\u00e9lectionner le Inscription<\/strong> ou Formulaire de connexion<\/strong> block from the MemberPress section and place it wherever you want\u2026 sur n'importe quelle page ou message<\/strong>!<\/p>\n\n\n\n
<\/span>Concentrez-vous sur les besoins essentiels de votre public cible.<\/span><\/h3>\n\n\n\n\n\n $\"D\u00e9couvrez$ <\/a>\n<\/div><\/div>\n\n\n\n\n
La liste des choses que les membres peuvent vouloir<\/em>ou envisagerait de le faire agr\u00e9able \u00e0 avoir<\/em>Le nombre d'heures de travail peut \u00eatre consid\u00e9rable et varier d'une personne \u00e0 l'autre. <\/p>\n\n\n\n
Fondamentaux besoins<\/em>, however, tend to be universal. Identify these needs, making sure you satisfy them with accuracy and quality, and you\u2019ll see an immediate uptake in membership.<\/p>\n\n\n\n
#3 - \u00c9viter de privil\u00e9gier le style au d\u00e9triment de la substance<\/h2>\n\n\n\n $\"mauvais$ <\/a><\/figure>\n\n\n\n
I\u2019ll keep this section short and to the point. As I\u2019ve mentioned, you\u2019ll likely have less than a second before a first-time visitor forms an opinion of your site. There is no denying that design is hugely important to UX. However, do pas<\/em> commettre l'erreur de privil\u00e9gier l'apparence au d\u00e9triment de la fonction.<\/p>\n\n\n\n
A membership site that looks fantastic but is extremely tough to navigate is like a Ferrari with no engine. If you\u2019re going to convince users to sign up for your offering, you\u2019ll need to convince them that it\u2019s worth their while to do so. Compelling web design is important, but aesthetic splendor quickly loses its charm when it masks critical deficiencies under the hood of a website.<\/p>\n\n\n\n
#4 - Attention \u00e0 l'accueil des nouveaux arrivants<\/h2>\n\n\n\n $\"l'int\u00e9gration$ <\/a><\/figure>\n\n\n\n
I\u2019ve previously discussed how a membership site only has one chance to make a first impression. Beyond this gut reaction, however, you also need to consider the onboarding process of your membership website. <\/p>\n\n\n\n
Many consumers are extremely wary of providing their personal data to online businesses. Don\u2019t allow them to change their minds about signing up with your site due to a negative experience.<\/p>\n\n\n\n
Voici quelques consid\u00e9rations UX essentielles en mati\u00e8re d'onboarding :<\/p>\n\n\n\n
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Motiver. Les utilisateurs sont plus enclins \u00e0 s'inscrire s'ils se sentent \u00e9change de donn\u00e9es contre une r\u00e9compense<\/a>.<\/li>\n\n\n\n
Don\u2019t insist your visitors install new software or present other technical limitations. These are immediate red flags for most users.<\/li>\n\n\n\n
Accueillez l'utilisateur au sein de votre communaut\u00e9 d'affaires, en lui donnant l'impression de faire partie d'une famille \u00e9largie. Un courriel est le moins que vous puissiez offrir, tandis qu'une vid\u00e9o d'accueil est id\u00e9ale.<\/li>\n\n\n\n
D\u00e9montrer imm\u00e9diatement la valeur de l'adh\u00e9sion, par exemple en orientant l'utilisateur vers un contenu correspondant \u00e0 ses centres d'int\u00e9r\u00eat.<\/li>\n<\/ul>\n\n\n\n
Convincing users to sign up for a membership website is great, but it\u2019s the first step of a far longer journey. Your task will be to retain this membership and keep the visitor coming back for more. Onboarding is the beginning of this process.<\/p>\n\n\n\n
#5 - Utiliser un plugin d'adh\u00e9sion de haute qualit\u00e9<\/h2>\n\n\n\n
All of this may sound a little intimidating, but it doesn\u2019t need to be. The perfect UX for your membership site can be complemented with a top-end membership plugin. MemberPress is your friend in this instance.<\/p>\n\n\n\n
MemberPress assure la s\u00e9curit\u00e9 des membres de votre site, en veillant \u00e0 ce que leurs donn\u00e9es priv\u00e9es restent \u00e0 l'abri des regards indiscrets. Il dispose \u00e9galement d'une gamme de mod\u00e8les d'offres int\u00e9gr\u00e9s pour attirer et r\u00e9compenser les membres de votre site. <\/p>\n\n\n\n
En rejoignant MemberPress, vous aurez \u00e9galement acc\u00e8s \u00e0 un forum et \u00e0 une communaut\u00e9 de chefs d'entreprise partageant les m\u00eames id\u00e9es, tout en r\u00e9alisant des transactions commerciales et en programmant des campagnes de marketing en toute simplicit\u00e9.<\/p>\n\n\n\n
The use of a plugin can make a huge difference to the fortunes of your membership site. These fortunes will only be for the better if you choose the right plugin, though. If you\u2019re ready to take the first step, s'inscrire maintenant<\/a>. You\u2019ll quickly see how MemberPress can help your business achieve its goals.<\/p>\n\n\n\n
Avez-vous des questions \u00e0 poser \u00e0 Joe sur l'UX des sites d'adh\u00e9sion ? Posez-les dans les commentaires ci-dessous !<\/em><\/p>\n\n\n\n
Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur Facebook<\/a>, Twitter<\/a>, Instagram<\/a>et LinkedIn<\/a>! Et n'oubliez pas de vous abonner dans la bo\u00eete<\/a>.<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"
Want members to sign up and stick around? You\u2019ve got to get strategic about user experience (UX) of your membership site. Read on for top tips to for membership site UX.<\/p>","protected":false},"author":8566,"featured_media":31569,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[278,902,821,822],"class_list":["post-29580","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-best-practices","tag-startup","tag-user-experience","tag-ux","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t