{"id":29659,"date":"2022-01-25T07:00:00","date_gmt":"2022-01-25T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=29659"},"modified":"2026-03-02T10:57:04","modified_gmt":"2026-03-02T15:57:04","slug":"why-membership-based-communities-work","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/why-membership-based-communities-work\/","title":{"rendered":"4 raisons d'exiger l'adh\u00e9sion \u00e0 une communaut\u00e9 en ligne"},"content":{"rendered":"<p>Lorsqu'il s'agit de cr\u00e9er un site web, de nombreuses options s'offrent \u00e0 vous quant \u00e0 son fonctionnement. Certains sites s'adressent \u00e0 des utilisateurs occasionnels, d'autres visent \u00e0 inciter les gens \u00e0 revenir en d\u00e9veloppant l'identit\u00e9 des clients, et d'autres encore se situent quelque part entre les deux. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a6c6ac3dc171\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6c6ac3dc171\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/why-membership-based-communities-work\/#Why_the_Difference_Between_Customers_Subscribers_and_Members_Matters\" >Pourquoi la diff\u00e9rence entre clients, abonn\u00e9s et membres est-elle importante ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/why-membership-based-communities-work\/#4_Reasons_Why_Membership-Based_Communities_Work_Better\" >4 raisons pour lesquelles les communaut\u00e9s bas\u00e9es sur l'adh\u00e9sion fonctionnent mieux<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/why-membership-based-communities-work\/#1_Membership-Based_Communities_Actively_Involve_Your_Audience\" >1. Communaut\u00e9s bas\u00e9es sur l'adh\u00e9sion Impliquer activement votre public<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/why-membership-based-communities-work\/#2_Membership-Based_Communities_Boost_Your_Word-of-Mouth_Marketing\" >2. Les communaut\u00e9s bas\u00e9es sur l'adh\u00e9sion stimulent le marketing de bouche-\u00e0-oreille<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/why-membership-based-communities-work\/#3_Members_Can_Build_Relationships_with_Each_Other\" >3. Les membres peuvent nouer des relations entre eux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/why-membership-based-communities-work\/#4_You_Can_Get_Consistent_Reliable_Feedback_from_Your_Biggest_Fans\" >4. Vous pouvez obtenir des commentaires coh\u00e9rents et fiables de la part de vos plus grands fans.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/why-membership-based-communities-work\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Si l'un de vos objectifs est de cr\u00e9er un sentiment de communaut\u00e9 autour de votre entreprise en ligne, l'ajout d'une communaut\u00e9 bas\u00e9e sur l'adh\u00e9sion \u00e0 votre site web est sans aucun doute votre meilleur atout. En comprenant les principales raisons du succ\u00e8s des communaut\u00e9s bas\u00e9es sur l'adh\u00e9sion, vous pouvez pr\u00e9parer votre site web pour qu'il r\u00e9ussisse.<\/p>\n\n\n\n<p>Dans cet article, nous verrons pourquoi la diff\u00e9rence entre clients, abonn\u00e9s et membres est importante. Nous examinerons ensuite quatre raisons pour lesquelles les mod\u00e8les d'adh\u00e9sion fonctionnent mieux que leurs homologues lorsqu'il s'agit de cr\u00e9er une communaut\u00e9. Plongeons dans le vif du sujet !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-the-difference-between-customers-subscribers-and-members-matters\"><span class=\"ez-toc-section\" id=\"Why_the_Difference_Between_Customers_Subscribers_and_Members_Matters\"><\/span>Pourquoi la diff\u00e9rence entre clients, abonn\u00e9s et membres est-elle importante ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bien que certaines personnes utilisent les termes membre, abonn\u00e9 et client de mani\u00e8re interchangeable, il existe des diff\u00e9rences essentielles entre ces termes. Par exemple, <strong>clients <\/strong>sont des utilisateurs lambda qui paient pour des biens ou des services. Ce sont les utilisateurs \u201c occasionnels \u201d auxquels nous avons fait r\u00e9f\u00e9rence plus haut. <\/p>\n\n\n\n<p><strong>Abonn\u00e9s <\/strong>sont g\u00e9n\u00e9ralement int\u00e9ress\u00e9s par votre contenu \u00e0 long terme. Cependant, il se peut qu'ils ne soient pas attir\u00e9s par les aspects communautaires de votre site web. Il y a certainement des <a href=\"https:\/\/memberpress.com\/fr\/blog\/subscriptions-vs-memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">le chevauchement entre les abonn\u00e9s et les membres<\/a>mais c'est loin d'\u00eatre une similitude exacte. Les abonn\u00e9s se situent \u00e0 mi-chemin entre les utilisateurs occasionnels (clients) et les membres.<\/p>\n\n\n\n<p><strong>Les membres <\/strong>sont uniques pour une raison essentielle : <strong><em>engagement<\/em><\/strong>. Ils sont g\u00e9n\u00e9ralement activement impliqu\u00e9s dans votre communaut\u00e9 et interagissent r\u00e9guli\u00e8rement avec votre contenu. Pour eux, il ne s'agit pas seulement du site web, mais aussi de la mani\u00e8re dont leur identit\u00e9 y est li\u00e9e.<\/p>\n\n\n\n<p>Cette relation vous ouvre \u00e9galement de nouvelles possibilit\u00e9s en tant que propri\u00e9taire du site. Les membres peuvent \u00eatre pr\u00eats \u00e0 payer pour avoir un meilleur acc\u00e8s \u00e0 ces communaut\u00e9s. Que vous les incitiez \u00e0 s'inscrire en utilisant <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">des paywalls efficaces<\/a> ou en cr\u00e9ant des contenus plus fr\u00e9quents, vous <em>peut <\/em>constituer un groupe unique d'utilisateurs impliqu\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-reasons-why-membership-based-communities-work-better\"><span class=\"ez-toc-section\" id=\"4_Reasons_Why_Membership-Based_Communities_Work_Better\"><\/span>4 raisons pour lesquelles les communaut\u00e9s bas\u00e9es sur l'adh\u00e9sion fonctionnent mieux<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Examinons quelques avantages plus sp\u00e9cifiques des communaut\u00e9s bas\u00e9es sur l'adh\u00e9sion. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-membership-based-communities-actively-involve-your-audience\"><span class=\"ez-toc-section\" id=\"1_Membership-Based_Communities_Actively_Involve_Your_Audience\"><\/span>1. Communaut\u00e9s bas\u00e9es sur l'adh\u00e9sion Impliquer activement votre public<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pr\u00e9c\u00e9demment, nous avons bri\u00e8vement \u00e9voqu\u00e9 le fait que les membres sont plus engag\u00e9s que les abonn\u00e9s ou les clients. Il y a une raison \u00e0 cela : les communaut\u00e9s bas\u00e9es sur l'adh\u00e9sion vous permettent de concentrer votre contenu sur vos plus grands fans.<\/p>\n\n\n\n<p>Cet engagement envers les membres existants pr\u00e9sente quelques avantages. Tout d'abord, vous pouvez g\u00e9n\u00e9ralement compter sur un flux r\u00e9gulier de soutien. Vous pouvez donc concentrer votre \u00e9nergie sur le maintien de cet int\u00e9r\u00eat plut\u00f4t que d'attirer constamment de nouvelles personnes.<\/p>\n\n\n\n<p>En outre, les membres activement impliqu\u00e9s peuvent \u00eatre plus enclins \u00e0 diffuser le soutien de bouche \u00e0 oreille. Cela est particuli\u00e8rement vrai si vous donnez aux membres les outils dont ils ont besoin pour d\u00e9velopper leur communaut\u00e9. <\/p>\n\n\n\n<p>A titre d'exemple, examinons comment <a href=\"https:\/\/novelnetwork.com\/book-club-membership\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">R\u00e9seau de romans<\/a> propose l'h\u00e9bergement gratuit d'un club de lecture :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png\"><img decoding=\"async\" width=\"800\" height=\"1152\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png\" alt=\"Exemple d&#039;avantages offerts par le r\u00e9seau Novel, l&#039;une des nombreuses communaut\u00e9s bas\u00e9es sur l&#039;adh\u00e9sion.\" class=\"wp-image-29661\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits-208x300.png 208w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits-711x1024.png 711w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits-768x1106.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Ce type d'engagement actif peut \u00e9galement devenir une habitude pour vos utilisateurs. Les membres dont l'exp\u00e9rience sur votre site est constamment positive peuvent revenir pour des visites fr\u00e9quentes.<\/p>\n\n\n\n<p>Enfin, les communaut\u00e9s en ligne actives peuvent \u00e9galement influencer les membres potentiels qui h\u00e9sitent. S'ils voient les utilisateurs actuels partager, publier et commenter, ils peuvent \u00eatre int\u00e9ress\u00e9s par l'id\u00e9e de rejoindre un groupe aussi vivant.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-membership-based-communities-boost-your-word-of-mouth-marketing\"><span class=\"ez-toc-section\" id=\"2_Membership-Based_Communities_Boost_Your_Word-of-Mouth_Marketing\"><\/span>2. Les communaut\u00e9s bas\u00e9es sur l'adh\u00e9sion stimulent le marketing de bouche-\u00e0-oreille<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Une communaut\u00e9 vivante n'est pas le seul moyen pour vos membres de faire conna\u00eetre votre site. Les personnes tr\u00e8s impliqu\u00e9es peuvent parler positivement de leurs exp\u00e9riences sans qu'on le leur demande.<\/p>\n\n\n\n<p>Vous pouvez tirer parti de cette appr\u00e9ciation gr\u00e2ce \u00e0 un programme de parrainage. En offrant aux membres des avantages suppl\u00e9mentaires lorsqu'ils recrutent de nouveaux utilisateurs, vous pouvez \u00e9galement am\u00e9liorer leur propre exp\u00e9rience. Notre plugin jumeau, <a href=\"https:\/\/memberpress.com\/fr\/ea\/\" title=\"Affiliation facile\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Affiliation facile<\/a>Il se connecte directement \u00e0 MemberPress, ce qui vous permet d'avoir un acc\u00e8s transparent \u00e0 l'ensemble des services de l'entreprise. <a href=\"https:\/\/easyaffiliate.com\/blog\/how-to-increase-your-referral-traffic-8-point-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">cr\u00e9ez votre propre programme de parrainage<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili.png\"><img decoding=\"async\" width=\"1024\" height=\"760\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-1024x760.png\" alt=\"memberpress easy affiliate illustration\" class=\"wp-image-30083\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-1024x760.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-300x223.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-768x570.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-1536x1140.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili.png 1805w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Outre l'envoi de recommandations, les membres peuvent contribuer \u00e0 attirer de nouveaux utilisateurs par les moyens suivants <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-get-more-event-registrations-for-your-membership-site-events\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00e9v\u00e9nements virtuels<\/a>. Les membres actuels appr\u00e9cieront probablement la possibilit\u00e9 de se connecter. Si vous offrez \u00e0 vos invit\u00e9s la possibilit\u00e9 de s'inscrire, ils verront la camaraderie en temps r\u00e9el - pas besoin de marketing suppl\u00e9mentaire.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-1024x468.png\" alt=\"Un exemple d&#039;\u00e9v\u00e9nement virtuel avec une communaut\u00e9 de voyageurs en ligne. \" class=\"wp-image-29861\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-1024x468.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-300x137.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-768x351.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event.png 1501w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Le marketing de bouche-\u00e0-oreille peut \u00eatre particuli\u00e8rement pertinent si votre adh\u00e9sion est fond\u00e9e sur (ou m\u00eame inclut) <a href=\"https:\/\/memberpress.com\/fr\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">cours en ligne<\/a>. Les personnes qui essaient de s'instruire sont manifestement int\u00e9ress\u00e9es par le sujet. Ils sont donc plus susceptibles de discuter du contenu en dehors de la communaut\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-members-can-build-relationships-with-each-other\"><span class=\"ez-toc-section\" id=\"3_Members_Can_Build_Relationships_with_Each_Other\"><\/span>3. Les membres peuvent nouer des relations entre eux<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les adh\u00e9sions sont rarement li\u00e9es au seul contenu et aux avantages qu'elles procurent. Les <strong>identit\u00e9 du membre<\/strong> peut \u00eatre une chose puissante en soi. Vos utilisateurs pourraient reconna\u00eetre les int\u00e9r\u00eats communs qu'ils partagent avec d'autres utilisateurs, cr\u00e9ant ainsi un lien bas\u00e9 sur votre site.<\/p>\n\n\n\n<p>Ainsi, au lieu de suivre uniquement pour le contenu comme les abonn\u00e9s, <strong>les membres s'enrichissent mutuellement<\/strong>. Si vos utilisateurs aiment les discussions anim\u00e9es ou appr\u00e9cient simplement que d'autres personnes aient les m\u00eames go\u00fbts qu'eux, ils peuvent \u00eatre incit\u00e9s \u00e0 continuer \u00e0 utiliser votre site.<\/p>\n\n\n\n<p><strong>Exclusivit\u00e9 <\/strong>peut \u00e9galement \u00eatre un avantage pour certains utilisateurs. Avec les communaut\u00e9s bas\u00e9es sur l'adh\u00e9sion, vous pouvez tirer parti de cette situation en h\u00e9bergeant des <a href=\"https:\/\/thirstyaffiliates.com\/blog\/giveaway-affiliate-website\" target=\"_blank\" rel=\"noreferrer noopener\">cadeaux r\u00e9serv\u00e9s aux membres<\/a>. Non seulement ils communiquent l'exclusivit\u00e9, mais ces types de cadeaux montrent que vous reconnaissez et appr\u00e9ciez la communaut\u00e9 dans son ensemble.<\/p>\n\n\n\n<p>La cr\u00e9ation de niveaux et de niches communautaires est un autre excellent moyen d'aider les membres \u00e0 se connecter et de cr\u00e9er un sentiment d'exclusivit\u00e9. Par exemple, vous pouvez offrir \u00e0 vos utilisateurs la possibilit\u00e9 de rejoindre une <strong>Communaut\u00e9 VIP<\/strong> qui leur donne acc\u00e8s \u00e0 des contenus sp\u00e9ciaux, \u00e0 des interactions individuelles avec des experts ou \u00e0 des promotions annonc\u00e9es \u00e0 l'avance.<\/p>\n\n\n\n<p>Par exemple,\u00a0<a href=\"https:\/\/mbscnutrition.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MBSC Nutrition<\/a> est une salle de sport physique qui propose des programmes de nutrition en ligne. L'entreprise utilise <a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress <\/a>pour g\u00e9rer ces programmes ainsi que sa communaut\u00e9 VIP.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr.png\"><img decoding=\"async\" width=\"1024\" height=\"528\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-1024x528.png\" alt=\"page d&#039;accueil de mbsc nutrition\" class=\"wp-image-27906\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-1024x528.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-300x155.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-768x396.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-1536x792.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-2048x1056.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Vous pouvez \u00e9galement envisager <a href=\"https:\/\/memberpress.com\/fr\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">ajouter un forum<\/a> \u00e0 votre site web ou cr\u00e9ez des options d'adh\u00e9sion plus sp\u00e9cifiques pour vous concentrer sur des groupes de niche. Cela pourrait permettre de cr\u00e9er des groupes plus petits et plus soud\u00e9s parmi les membres.<\/p>\n\n\n\n<p>Enfin, n'oubliez pas que l'essor des m\u00e9dias sociaux fait que votre site n'est probablement pas le seul endroit fr\u00e9quent\u00e9 par vos membres. Vous pouvez en tirer parti ! <\/p>\n\n\n\n<p>Le fait d'appr\u00e9cier d'autres parties de la communaut\u00e9 peut mettre en \u00e9vidence le nombre de liens que vous avez \u00e9tablis. En voici un exemple, <a href=\"https:\/\/www.healthygrocerygirl.com\/join\/\" target=\"_blank\" rel=\"noreferrer noopener\">La fille de l'\u00e9picerie saine<\/a> h\u00e9berge un groupe Facebook priv\u00e9 pour sa communaut\u00e9.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png\"><img decoding=\"async\" width=\"800\" height=\"449\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png\" alt=\"Exemple de publicit\u00e9 pour une communaut\u00e9 de membres qui est \u00e9galement pr\u00e9sente sur Facebook.\" class=\"wp-image-29662\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits-300x168.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits-768x431.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"4-you-can-get-consistent-reliable-feedback-from-your-biggest-fans\"><span class=\"ez-toc-section\" id=\"4_You_Can_Get_Consistent_Reliable_Feedback_from_Your_Biggest_Fans\"><\/span>4. Vous pouvez obtenir des commentaires coh\u00e9rents et fiables de la part de vos plus grands fans.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les membres repr\u00e9sentent certains des utilisateurs les plus engag\u00e9s de votre communaut\u00e9. Cela signifie que la plupart d'entre eux sont enthousiastes \u00e0 l'id\u00e9e de voir votre site r\u00e9ussir. En retour, ils peuvent \u00eatre motiv\u00e9s pour vous donner un retour d'information concret.<\/p>\n\n\n\n<p>M\u00eame si vos membres ne vous contactent pas, vous pouvez supposer qu'ils sont g\u00e9n\u00e9ralement des fans de longue date. Sachant cela, vous pouvez prendre une <a href=\"https:\/\/memberpress.com\/fr\/blog\/optimize-your-business-with-advanced-membership-site-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">regardez les donn\u00e9es de votre site<\/a> sur une p\u00e9riode donn\u00e9e et comparez-la \u00e0 votre contenu. Cela peut vous aider \u00e0 d\u00e9terminer les strat\u00e9gies qui fonctionnent avec la plupart des membres et celles qui ne fonctionnent pas. <\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 ces informations, vous pouvez axer votre site sur ce que vos membres aiment le plus. Par cons\u00e9quent, cette strat\u00e9gie peut vous aider \u00e0 adapter votre production. En outre, vous pourriez gagner beaucoup de temps si vous pouviez arr\u00eater de produire quelque chose qui n'est pas trop populaire.<\/p>\n\n\n\n<p>Toutefois, les communaut\u00e9s bas\u00e9es sur l'adh\u00e9sion ne doivent pas n\u00e9cessairement \u00eatre exclusives. Il est peu probable que le fait de s'adresser \u00e0 votre base de fans actuelle emp\u00eache les personnes ext\u00e9rieures de s'inscrire. En fait, le fait de distinguer l'identit\u00e9 de votre site pourrait attirer davantage d'utilisateurs suffisamment engag\u00e9s pour devenir membres.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si vous souhaitez cr\u00e9er un sentiment de communaut\u00e9 autour de votre entreprise en ligne, vous ne savez peut-\u00eatre pas quel mod\u00e8le vous convient le mieux. Heureusement, les communaut\u00e9s bas\u00e9es sur l'adh\u00e9sion offrent les avantages sp\u00e9cifiques que vous recherchez. Vous pouvez conserver vos membres actuels et en attirer de nouveaux en vous adressant \u00e0 vos utilisateurs fid\u00e8les et engag\u00e9s. <\/p>\n\n\n\n<p>Dans cet article, nous avons abord\u00e9 quatre raisons pour lesquelles les communaut\u00e9s bas\u00e9es sur l'adh\u00e9sion fonctionnent mieux que d'autres mod\u00e8les de cr\u00e9ation de communaut\u00e9s :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Les membres s'engagent plus fr\u00e9quemment pour cr\u00e9er des communaut\u00e9s plus vivantes.<\/li><li>Le marketing de bouche \u00e0 oreille est un ph\u00e9nom\u00e8ne naturel entre les membres.<\/li><li>Les relations entre les membres peuvent accro\u00eetre la valeur de votre site pour eux.<\/li><li>Une base de fans coh\u00e9rente peut vous fournir des donn\u00e9es pr\u00e9cises et exploitables.<\/li><\/ol>\n\n\n\n<p>Avez-vous des questions sur les communaut\u00e9s bas\u00e9es sur l'adh\u00e9sion ? N'h\u00e9sitez pas \u00e0 nous en faire part dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Et n'oubliez pas de vous inscrire dans le <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a>.<\/strong> <\/p>","protected":false},"excerpt":{"rendered":"<p>When it comes to starting a website, you have many different options for how it will work. Some sites cater to casual users, some focus on bringing people back again and again by developing customer identity, and others fall somewhere in the middle. If part of your goal is to create a sense of community [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":30080,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1553],"tags":[113,857],"class_list":{"0":"post-29659","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-community","8":"tag-community-building","9":"tag-online-community","10":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Membership-based communities can offer you and your site a host of unique advantages. 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We'll walk you through four of the most appealing benefits of this model!","og:url":"https:\/\/memberpress.com\/fr\/blog\/why-membership-based-communities-work\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Better.jpg","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Better.jpg","og:image:width":2240,"og:image:height":1260,"article:published_time":"2022-01-25T14:00:00+00:00","article:modified_time":"2026-03-02T15:57:04+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"4 Reasons You Should Require Online Community Memberships","twitter:description":"Membership-based communities can offer you and your site a host of unique advantages. We'll walk you through four of the most appealing benefits of this model!","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Better.jpg"},"aioseo_meta_data":{"post_id":"29659","title":null,"description":"Les communaut\u00e9s bas\u00e9es sur l'adh\u00e9sion peuvent vous offrir, \u00e0 vous et \u00e0 votre site, une foule d'avantages uniques. Nous allons vous pr\u00e9senter quatre des avantages les plus attrayants de ce mod\u00e8le !","keywords":[{"label":"membership-based communities","value":"membership-based communities"},{"label":"benefits of membership based communities","value":"benefits of membership based communities"}],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-03-02 16:26:27","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":"0","open_ai":null,"ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2021-10-07 19:59:35","updated":"2026-03-03 15:03:45"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/community\/\" title=\"Community\">Community<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t4 Reasons You Should Require Online Community Memberships\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Community","link":"https:\/\/memberpress.com\/fr\/blog\/category\/community\/"},{"label":"4 Reasons You Should Require Online Community Memberships","link":"https:\/\/memberpress.com\/fr\/blog\/why-membership-based-communities-work\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>When it comes to starting a website, you have many different options for how it will work. Some sites cater to casual users, some focus on bringing people back again and again by developing customer identity, and others fall somewhere in the middle. <\/p>","content":[{"type":"text","data":"When it comes to starting a website, you have many different options for how it will work. Some sites cater to casual users, some focus on bringing people back again and again by developing customer identity, and others fall somewhere in the middle. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If part of your goal is to create a sense of community around your online business, adding a membership-based community to your website is definitely your best bet. And by understanding the key reasons why membership-based communities succeed, you can set your website up for success.<\/p>","content":[{"type":"text","data":"If part of your goal is to create a sense of community around your online business, adding a membership-based community to your website is definitely your best bet. And by understanding the key reasons why membership-based communities succeed, you can set your website up for success."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we'll explore why the difference between customers, subscribers, and members matters. Then, we'll discuss four reasons why membership models work better than their counterparts when it comes to building community. Let's dive right in!<\/p>","content":[{"type":"text","data":"In this article, we'll explore why the difference between customers, subscribers, and members matters. Then, we'll discuss four reasons why membership models work better than their counterparts when it comes to building community. Let's dive right in!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"why-the-difference-between-customers-subscribers-and-members-matters\">Why the Difference Between Customers, Subscribers, and Members Matters<\/h2>","content":"Pourquoi la diff\u00e9rence entre clients, abonn\u00e9s et membres est-elle importante ?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>While some people might use the terms member, subscriber, and customer interchangeably, they have some key differences. For example, <strong>customers <\/strong>are general users who pay for goods or services. They're the \"casual\" users we referred to above. <\/p>","content":[{"type":"text","data":"While some people might use the terms member, subscriber, and customer interchangeably, they have some key differences. For example, <strong>customers <\/strong>are general users who pay for goods or services. They're the \"casual\" users we referred to above. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Subscribers <\/strong>are usually interested in your content in the long term. Still, they might not be enticed by the community aspects of your website. There's certainly some <a href=\"https:\/\/memberpress.com\/blog\/subscriptions-vs-memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">overlap between subscribers and members<\/a>, but it's far from an exact similarity. Subscribers would fall somewhere in the middle between casual users (customers) and members.<\/p>","content":[{"type":"text","data":"<strong>Subscribers <\/strong>are usually interested in your content in the long term. Still, they might not be enticed by the community aspects of your website. There's certainly some <a href=\"https:\/\/memberpress.com\/blog\/subscriptions-vs-memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">overlap between subscribers and members<\/a>, but it's far from an exact similarity. Subscribers would fall somewhere in the middle between casual users (customers) and members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Members <\/strong>are unique for one key reason: <strong><em>engagement<\/em><\/strong>. They're usually actively involved in your community and interact with your content regularly. It's not just about the website for them \u2013 it's also about how their identities are tied to it.<\/p>","content":[{"type":"text","data":"<strong>Members <\/strong>are unique for one key reason: <strong><em>engagement<\/em><\/strong>. They're usually actively involved in your community and interact with your content regularly. It's not just about the website for them \u2013 it's also about how their identities are tied to it."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This relationship also opens up new opportunities for you as a site owner. Members may be willing to pay for more access to these communities. Whether you entice them to join by using <a href=\"https:\/\/memberpress.com\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">effective paywalls<\/a> or by doing things like creating more frequent content, you <em>can <\/em>build a unique group of involved users.<\/p>","content":[{"type":"text","data":"This relationship also opens up new opportunities for you as a site owner. Members may be willing to pay for more access to these communities. Whether you entice them to join by using <a href=\"https:\/\/memberpress.com\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">effective paywalls<\/a> or by doing things like creating more frequent content, you <em>can <\/em>build a unique group of involved users."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"4-reasons-why-membership-based-communities-work-better\">4 Reasons Why Membership-Based Communities Work Better<\/h2>","content":"4 raisons pour lesquelles les communaut\u00e9s bas\u00e9es sur l'adh\u00e9sion fonctionnent mieux","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Let's dive into a few more specific benefits of membership-based communities. <\/p>","content":[{"type":"text","data":"Let's dive into a few more specific benefits of membership-based communities. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"1-membership-based-communities-actively-involve-your-audience\">1. Membership-Based Communities Actively Involve Your Audience<\/h3>","content":"1. Communaut\u00e9s bas\u00e9es sur l'adh\u00e9sion Impliquer activement votre public","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Earlier, we touched briefly on how members are more engaged than subscribers or customers. There's a reason for that: membership-based communities help you focus your content for your biggest fans.<\/p>","content":[{"type":"text","data":"Earlier, we touched briefly on how members are more engaged than subscribers or customers. There's a reason for that: membership-based communities help you focus your content for your biggest fans."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This commitment to existing members has a few advantages. For one thing, you can usually rely on a steady stream of support. Therefore, you can focus your energy on maintaining this interest rather than constantly attracting new people.<\/p>","content":[{"type":"text","data":"This commitment to existing members has a few advantages. For one thing, you can usually rely on a steady stream of support. Therefore, you can focus your energy on maintaining this interest rather than constantly attracting new people."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Furthermore, actively involved members might be more likely to spread word-of-mouth support. This is especially true if you give members the tools they need to expand their community. <\/p>","content":[{"type":"text","data":"Furthermore, actively involved members might be more likely to spread word-of-mouth support. This is especially true if you give members the tools they need to expand their community. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As an example, consider how <a href=\"https:\/\/novelnetwork.com\/book-club-membership\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Novel Network<\/a> offers free book club hosting:<\/p>","content":[{"type":"text","data":"As an example, consider how <a href=\"https:\/\/novelnetwork.com\/book-club-membership\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Novel Network<\/a> offers free book club hosting:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png\" alt=\"An example of benefits offered by the Novel Network, one of many membership based communities.\" class=\"wp-image-29661\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png","alt":"An example of benefits offered by the Novel Network, one of many membership based communities.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png","linkDestination":"media","align":"center"},"style":{"width":800,"height":1152,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>This kind of active engagement can also become a habit for your users. Members who have consistently positive experiences on your site might return for frequent repeat visits.<\/p>","content":[{"type":"text","data":"This kind of active engagement can also become a habit for your users. Members who have consistently positive experiences on your site might return for frequent repeat visits."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Finally, active online communities may also help influence potential members who are on the fence. If they see current users sharing, posting, and commenting, they may be interested in joining such a lively group.<\/p>","content":[{"type":"text","data":"Finally, active online communities may also help influence potential members who are on the fence. If they see current users sharing, posting, and commenting, they may be interested in joining such a lively group."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"2-membership-based-communities-boost-your-word-of-mouth-marketing\">2. Membership-Based Communities Boost Your Word-of-Mouth Marketing<\/h3>","content":"2. Les communaut\u00e9s bas\u00e9es sur l'adh\u00e9sion stimulent le marketing de bouche-\u00e0-oreille","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>A lively community isn't the only way your members can spread the word about your site. Those people who are deeply involved might talk positively about their experiences without being asked.<\/p>","content":[{"type":"text","data":"A lively community isn't the only way your members can spread the word about your site. Those people who are deeply involved might talk positively about their experiences without being asked."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can capitalize on this appreciation with a referral program. By offering members extra benefits for recruiting new users, you can also enhance their own experiences. Our sister plugin, Easy Affiliate, plugs right in to MemberPress, allowing you to seamlessly <a href=\"https:\/\/easyaffiliate.com\/blog\/how-to-increase-your-referral-traffic-8-point-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">create your own referral program<\/a>.<\/p>","content":[{"type":"text","data":"You can capitalize on this appreciation with a referral program. By offering members extra benefits for recruiting new users, you can also enhance their own experiences. Our sister plugin, Easy Affiliate, plugs right in to MemberPress, allowing you to seamlessly <a href=\"https:\/\/easyaffiliate.com\/blog\/how-to-increase-your-referral-traffic-8-point-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">create your own referral program<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-1024x760.png\" alt=\"memberpress easy affiliate illustration\" class=\"wp-image-30083\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-1024x760.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili.png","alt":"memberpress easy affiliate illustration","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-1024x760.png","linkDestination":"media"},"style":{"width":1024,"height":760,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>In addition to sending referrals, members can help attract new users through <a href=\"https:\/\/memberpress.com\/blog\/how-to-get-more-event-registrations-for-your-membership-site-events\/\" target=\"_blank\" rel=\"noreferrer noopener\">virtual events<\/a>. Current members will likely appreciate the chance to connect. If you offer guests an opportunity to join, they get to see the camaraderie in real-time \u2013 no extra marketing required.<\/p>","content":[{"type":"text","data":"In addition to sending referrals, members can help attract new users through <a href=\"https:\/\/memberpress.com\/blog\/how-to-get-more-event-registrations-for-your-membership-site-events\/\" target=\"_blank\" rel=\"noreferrer noopener\">virtual events<\/a>. Current members will likely appreciate the chance to connect. If you offer guests an opportunity to join, they get to see the camaraderie in real-time \u2013 no extra marketing required."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-1024x468.png\" alt=\"An example of a virtual event with an online travel community. \" class=\"wp-image-29861\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-1024x468.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event.png","alt":"An example of a virtual event with an online travel community. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-1024x468.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":468,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Word-of-mouth marketing can be particularly relevant if your membership is built around (or even includes) <a href=\"https:\/\/memberpress.com\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">online courses<\/a>. People who are trying to educate themselves are obviously interested in the subject matter. So they're more likely to discuss the content outside of the community.<\/p>","content":[{"type":"text","data":"Word-of-mouth marketing can be particularly relevant if your membership is built around (or even includes) <a href=\"https:\/\/memberpress.com\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">online courses<\/a>. People who are trying to educate themselves are obviously interested in the subject matter. So they're more likely to discuss the content outside of the community."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"3-members-can-build-relationships-with-each-other\">3. Members Can Build Relationships with Each Other<\/h3>","content":"3. Les membres peuvent nouer des relations entre eux","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Memberships are rarely about the content and benefits alone. The <strong>member identity<\/strong> can be a powerful thing by itself. Your users might recognize the shared interests between them and other users, creating a bond based on your site.<\/p>","content":[{"type":"text","data":"Memberships are rarely about the content and benefits alone. The <strong>member identity<\/strong> can be a powerful thing by itself. Your users might recognize the shared interests between them and other users, creating a bond based on your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Thus, instead of following for content alone like subscribers, <strong>members get value from each other<\/strong>. If your users enjoy lively discussions or just appreciate that others have similar tastes, they may feel inspired to continue using your site.<\/p>","content":[{"type":"text","data":"Thus, instead of following for content alone like subscribers, <strong>members get value from each other<\/strong>. If your users enjoy lively discussions or just appreciate that others have similar tastes, they may feel inspired to continue using your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Exclusivity <\/strong>may also be a benefit to some users. With membership-based communities, you can capitalize on this by hosting <a href=\"https:\/\/thirstyaffiliates.com\/blog\/giveaway-affiliate-website\" target=\"_blank\" rel=\"noreferrer noopener\">members-only giveaways<\/a>. Not only do they communicate exclusivity, these types of giveaways show that you recognize and appreciate the community as a whole.<\/p>","content":[{"type":"text","data":"<strong>Exclusivity <\/strong>may also be a benefit to some users. With membership-based communities, you can capitalize on this by hosting <a href=\"https:\/\/thirstyaffiliates.com\/blog\/giveaway-affiliate-website\" target=\"_blank\" rel=\"noreferrer noopener\">members-only giveaways<\/a>. Not only do they communicate exclusivity, these types of giveaways show that you recognize and appreciate the community as a whole."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Creating community levels and niches is another excellent way to help members connect and build a sense of exclusivity. For example, you might offer your users the opportunity to join a <strong>VIP community<\/strong> that gives them access to things like special content, one-on-one interactions with experts, or advance notice on promotions.<\/p>","content":[{"type":"text","data":"Creating community levels and niches is another excellent way to help members connect and build a sense of exclusivity. For example, you might offer your users the opportunity to join a <strong>VIP community<\/strong> that gives them access to things like special content, one-on-one interactions with experts, or advance notice on promotions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example,&nbsp;<a href=\"https:\/\/mbscnutrition.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MBSC Nutrition<\/a> is a brick-and-mortar gym that offers online nutrition programs. The company uses <a href=\"https:\/\/memberpress.com\/plans\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress <\/a>to manage these programs as well as its VIP community.<\/p>","content":[{"type":"text","data":"For example,&nbsp;<a href=\"https:\/\/mbscnutrition.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MBSC Nutrition<\/a> is a brick-and-mortar gym that offers online nutrition programs. The company uses <a href=\"https:\/\/memberpress.com\/plans\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress <\/a>to manage these programs as well as its VIP community."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-1024x528.png\" alt=\"mbsc nutrition home page\" class=\"wp-image-27906\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-1024x528.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr.png","alt":"mbsc nutrition home page","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-1024x528.png","linkDestination":"media"},"style":{"width":1024,"height":528,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>You might also consider <a href=\"https:\/\/memberpress.com\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">adding a forum<\/a> to your website or create more specific sub-membership options to focus on niche groups. Doing this could result in smaller, tighter-knit groups among members.<\/p>","content":[{"type":"text","data":"You might also consider <a href=\"https:\/\/memberpress.com\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">adding a forum<\/a> to your website or create more specific sub-membership options to focus on niche groups. Doing this could result in smaller, tighter-knit groups among members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Finally, keep in mind that the rise of social media means your site is probably not the only place your members frequent. You can use this to your advantage! <\/p>","content":[{"type":"text","data":"Finally, keep in mind that the rise of social media means your site is probably not the only place your members frequent. You can use this to your advantage! "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Appreciating other parts of the community can emphasize how many connections you've made. For example, <a href=\"https:\/\/www.healthygrocerygirl.com\/join\/\" target=\"_blank\" rel=\"noreferrer noopener\">Healthy Grocery Girl<\/a> hosts a private Facebook group for its community.<\/p>","content":[{"type":"text","data":"Appreciating other parts of the community can emphasize how many connections you've made. For example, <a href=\"https:\/\/www.healthygrocerygirl.com\/join\/\" target=\"_blank\" rel=\"noreferrer noopener\">Healthy Grocery Girl<\/a> hosts a private Facebook group for its community."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png\" alt=\"An example of advertising for a membership based community that is also on Facebook.\" class=\"wp-image-29662\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png","alt":"An example of advertising for a membership based community that is also on Facebook.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png","linkDestination":"media","align":"center"},"style":{"width":800,"height":449,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"4-you-can-get-consistent-reliable-feedback-from-your-biggest-fans\">4. You Can Get Consistent, Reliable Feedback from Your Biggest Fans<\/h3>","content":"4. Vous pouvez obtenir des commentaires coh\u00e9rents et fiables de la part de vos plus grands fans.","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Members represent some of the most engaged users of your community. That means most of them are excited to see your site succeed. In turn, they might be motivated to give you concrete feedback.<\/p>","content":[{"type":"text","data":"Members represent some of the most engaged users of your community. That means most of them are excited to see your site succeed. In turn, they might be motivated to give you concrete feedback."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Even if your members don't reach out, you can assume that they're usually long-term fans. Knowing that, you can take a <a href=\"https:\/\/memberpress.com\/blog\/optimize-your-business-with-advanced-membership-site-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">look at your site data<\/a> over a set period and compare it to your content. Doing this can help you see which strategies are working with most members and which aren't. <\/p>","content":[{"type":"text","data":"Even if your members don't reach out, you can assume that they're usually long-term fans. Knowing that, you can take a <a href=\"https:\/\/memberpress.com\/blog\/optimize-your-business-with-advanced-membership-site-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">look at your site data<\/a> over a set period and compare it to your content. Doing this can help you see which strategies are working with most members and which aren't. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With this information, you can focus your site on what your members like the most. Therefore, this strategy can help you curate your output. Furthermore, you could be saving yourself a lot of time if you can stop producing something that's not too popular.<\/p>","content":[{"type":"text","data":"With this information, you can focus your site on what your members like the most. Therefore, this strategy can help you curate your output. Furthermore, you could be saving yourself a lot of time if you can stop producing something that's not too popular."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, membership-based communities don't have to be exclusive. Catering to your current fanbase is unlikely to prevent outsiders from joining. In fact, distinguishing your site's identity might attract more users who are committed enough to become members.<\/p>","content":[{"type":"text","data":"However, membership-based communities don't have to be exclusive. Catering to your current fanbase is unlikely to prevent outsiders from joining. In fact, distinguishing your site's identity might attract more users who are committed enough to become members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>","content":"Conclusion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If you want to create a sense of community around your online business, you may not know what model is best for you. Fortunately, membership-based communities offer the distinct benefits you're looking for. You can keep your current members and attract new ones by catering to your long-term and engaged users. <\/p>","content":[{"type":"text","data":"If you want to create a sense of community around your online business, you may not know what model is best for you. Fortunately, membership-based communities offer the distinct benefits you're looking for. You can keep your current members and attract new ones by catering to your long-term and engaged users. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we covered four reasons membership-based communities work better than other models for creating community:<\/p>","content":[{"type":"text","data":"In this article, we covered four reasons membership-based communities work better than other models for creating community:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Members engage more frequently to create more lively communities.<\/li><li>Word-of-mouth marketing is a natural occurrence between members.<\/li><li>Relationships between members can raise the value of your site for them.<\/li><li>A consistent fanbase can provide you with actionable, accurate data.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Les membres s'engagent plus fr\u00e9quemment pour cr\u00e9er des communaut\u00e9s plus vivantes.<\/li><li>Le marketing de bouche \u00e0 oreille est un ph\u00e9nom\u00e8ne naturel entre les membres.<\/li><li>Les relations entre les membres peuvent accro\u00eetre la valeur de votre site pour eux.<\/li><li>Une base de fans coh\u00e9rente peut vous fournir des donn\u00e9es pr\u00e9cises et exploitables.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about membership-based communities? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about membership-based communities? Let us know in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box.<\/strong> <\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box.<\/strong> "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/29659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=29659"}],"version-history":[{"count":1,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/29659\/revisions"}],"predecessor-version":[{"id":79536,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/29659\/revisions\/79536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/30080"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=29659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=29659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=29659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}