{"id":29659,"date":"2022-01-25T07:00:00","date_gmt":"2022-01-25T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=29659"},"modified":"2026-03-02T10:57:04","modified_gmt":"2026-03-02T15:57:04","slug":"why-membership-based-communities-work","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/why-membership-based-communities-work\/","title":{"rendered":"4 raisons d'exiger l'adh\u00e9sion \u00e0 une communaut\u00e9 en ligne"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Lorsqu'il s'agit de cr\u00e9er un site web, de nombreuses options s'offrent \u00e0 vous quant \u00e0 son fonctionnement. Certains sites s'adressent \u00e0 des utilisateurs occasionnels, d'autres visent \u00e0 inciter les gens \u00e0 revenir en d\u00e9veloppant l'identit\u00e9 des clients, et d'autres encore se situent quelque part entre les deux. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6abda9b154485\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6abda9b154485\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/why-membership-based-communities-work\/#Why_the_Difference_Between_Customers_Subscribers_and_Members_Matters\" >Pourquoi la diff\u00e9rence entre clients, abonn\u00e9s et membres est-elle importante ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/why-membership-based-communities-work\/#4_Reasons_Why_Membership-Based_Communities_Work_Better\" >4 raisons pour lesquelles les communaut\u00e9s bas\u00e9es sur l'adh\u00e9sion fonctionnent mieux<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/why-membership-based-communities-work\/#1_Membership-Based_Communities_Actively_Involve_Your_Audience\" >1. Communaut\u00e9s bas\u00e9es sur l'adh\u00e9sion Impliquer activement votre public<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/why-membership-based-communities-work\/#2_Membership-Based_Communities_Boost_Your_Word-of-Mouth_Marketing\" >2. Les communaut\u00e9s bas\u00e9es sur l'adh\u00e9sion stimulent le marketing de bouche-\u00e0-oreille<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/why-membership-based-communities-work\/#3_Members_Can_Build_Relationships_with_Each_Other\" >3. Les membres peuvent nouer des relations entre eux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/why-membership-based-communities-work\/#4_You_Can_Get_Consistent_Reliable_Feedback_from_Your_Biggest_Fans\" >4. Vous pouvez obtenir des commentaires coh\u00e9rents et fiables de la part de vos plus grands fans.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/why-membership-based-communities-work\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Si l'un de vos objectifs est de cr\u00e9er un sentiment de communaut\u00e9 autour de votre entreprise en ligne, l'ajout d'une communaut\u00e9 bas\u00e9e sur l'adh\u00e9sion \u00e0 votre site web est sans aucun doute votre meilleur atout. En comprenant les principales raisons du succ\u00e8s des communaut\u00e9s bas\u00e9es sur l'adh\u00e9sion, vous pouvez pr\u00e9parer votre site web pour qu'il r\u00e9ussisse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous allons voir pourquoi il est important de faire la distinction entre clients, abonn\u00e9s et membres. Nous aborderons ensuite quatre raisons pour lesquelles les mod\u00e8les d'adh\u00e9sion s'av\u00e8rent plus efficaces que leurs \u00e9quivalents lorsqu'il s'agit de cr\u00e9er une communaut\u00e9. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-the-difference-between-customers-subscribers-and-members-matters\"><span class=\"ez-toc-section\" id=\"Why_the_Difference_Between_Customers_Subscribers_and_Members_Matters\"><\/span>Pourquoi la diff\u00e9rence entre clients, abonn\u00e9s et membres est-elle importante ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bien que certaines personnes utilisent les termes membre, abonn\u00e9 et client de mani\u00e8re interchangeable, il existe des diff\u00e9rences essentielles entre ces termes. Par exemple, <strong>clients <\/strong>Ce sont des utilisateurs lambda qui ach\u00e8tent des biens ou des services. Ce sont les utilisateurs \u201c occasionnels \u201d dont nous avons parl\u00e9 plus haut. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Abonn\u00e9s <\/strong>sont g\u00e9n\u00e9ralement int\u00e9ress\u00e9s par votre contenu sur le long terme. Pour autant, ils ne sont peut-\u00eatre pas attir\u00e9s par les aspects communautaires de votre site web. Il y a certainement une certaine <a href=\"https:\/\/memberpress.com\/fr\/blog\/subscriptions-vs-memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">le chevauchement entre les abonn\u00e9s et les membres<\/a>, mais on est loin d'une similitude exacte. Les abonn\u00e9s se situeraient \u00e0 mi-chemin entre les utilisateurs occasionnels (clients) et les membres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Les membres <\/strong>sont uniques pour une raison essentielle : <strong><em>engagement<\/em><\/strong>. Ils s'impliquent g\u00e9n\u00e9ralement activement dans votre communaut\u00e9 et interagissent r\u00e9guli\u00e8rement avec votre contenu. Pour eux, il ne s'agit pas seulement du site web : il s'agit aussi du lien qui unit leur identit\u00e9 \u00e0 celui-ci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette relation vous ouvre \u00e9galement de nouvelles possibilit\u00e9s en tant que propri\u00e9taire du site. Les membres peuvent \u00eatre pr\u00eats \u00e0 payer pour avoir un meilleur acc\u00e8s \u00e0 ces communaut\u00e9s. Que vous les incitiez \u00e0 s'inscrire en utilisant <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">des paywalls efficaces<\/a> ou en cr\u00e9ant des contenus plus fr\u00e9quents, vous <em>peut <\/em>constituer un groupe unique d'utilisateurs impliqu\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-reasons-why-membership-based-communities-work-better\"><span class=\"ez-toc-section\" id=\"4_Reasons_Why_Membership-Based_Communities_Work_Better\"><\/span>4 raisons pour lesquelles les communaut\u00e9s bas\u00e9es sur l'adh\u00e9sion fonctionnent mieux<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Voyons maintenant de plus pr\u00e8s quelques avantages sp\u00e9cifiques des communaut\u00e9s bas\u00e9es sur l'adh\u00e9sion. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-membership-based-communities-actively-involve-your-audience\"><span class=\"ez-toc-section\" id=\"1_Membership-Based_Communities_Actively_Involve_Your_Audience\"><\/span>1. Communaut\u00e9s bas\u00e9es sur l'adh\u00e9sion Impliquer activement votre public<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nous avons bri\u00e8vement \u00e9voqu\u00e9 tout \u00e0 l'heure le fait que les membres sont plus engag\u00e9s que les abonn\u00e9s ou les clients. Il y a une raison \u00e0 cela : les communaut\u00e9s bas\u00e9es sur l'adh\u00e9sion vous permettent de cibler votre contenu sur vos plus grands fans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cet engagement envers les membres existants pr\u00e9sente quelques avantages. Tout d'abord, vous pouvez g\u00e9n\u00e9ralement compter sur un flux r\u00e9gulier de soutien. Vous pouvez donc concentrer votre \u00e9nergie sur le maintien de cet int\u00e9r\u00eat plut\u00f4t que d'attirer constamment de nouvelles personnes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En outre, les membres activement impliqu\u00e9s peuvent \u00eatre plus enclins \u00e0 diffuser le soutien de bouche \u00e0 oreille. Cela est particuli\u00e8rement vrai si vous donnez aux membres les outils dont ils ont besoin pour d\u00e9velopper leur communaut\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A titre d'exemple, examinons comment <a href=\"https:\/\/novelnetwork.com\/book-club-membership\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">R\u00e9seau de romans<\/a> propose l'h\u00e9bergement gratuit d'un club de lecture :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png\"><img decoding=\"async\" width=\"800\" height=\"1152\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png\" alt=\"Exemple d&#039;avantages offerts par le r\u00e9seau Novel, l&#039;une des nombreuses communaut\u00e9s bas\u00e9es sur l&#039;adh\u00e9sion.\" class=\"wp-image-29661\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits-208x300.png 208w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits-711x1024.png 711w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits-768x1106.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Ce type d'engagement actif peut \u00e9galement devenir une habitude pour vos utilisateurs. Les membres dont l'exp\u00e9rience sur votre site est constamment positive peuvent revenir pour des visites fr\u00e9quentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enfin, les communaut\u00e9s en ligne actives peuvent \u00e9galement influencer les membres potentiels qui h\u00e9sitent. S'ils voient les utilisateurs actuels partager, publier et commenter, ils peuvent \u00eatre int\u00e9ress\u00e9s par l'id\u00e9e de rejoindre un groupe aussi vivant.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-membership-based-communities-boost-your-word-of-mouth-marketing\"><span class=\"ez-toc-section\" id=\"2_Membership-Based_Communities_Boost_Your_Word-of-Mouth_Marketing\"><\/span>2. Les communaut\u00e9s bas\u00e9es sur l'adh\u00e9sion stimulent le marketing de bouche-\u00e0-oreille<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une communaut\u00e9 dynamique n\u2019est pas le seul moyen dont disposent vos membres pour faire conna\u00eetre votre site. Les personnes les plus impliqu\u00e9es peuvent parler en bien de leur exp\u00e9rience sans qu\u2019on leur demande.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez tirer parti de cet engouement gr\u00e2ce \u00e0 un programme de parrainage. En offrant \u00e0 vos membres des avantages suppl\u00e9mentaires lorsqu\u2019ils recrutent de nouveaux utilisateurs, vous pouvez \u00e9galement am\u00e9liorer leur propre exp\u00e9rience. Notre plugin associ\u00e9, Easy Affiliate, s\u2019int\u00e8gre parfaitement \u00e0 MemberPress, ce qui vous permet de <a href=\"https:\/\/easyaffiliate.com\/blog\/how-to-increase-your-referral-traffic-8-point-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">cr\u00e9ez votre propre programme de parrainage<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili.png\"><img decoding=\"async\" width=\"1024\" height=\"760\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-1024x760.png\" alt=\"memberpress easy affiliate illustration\" class=\"wp-image-30083\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-1024x760.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-300x223.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-768x570.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-1536x1140.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili.png 1805w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Outre l'envoi de recommandations, les membres peuvent contribuer \u00e0 attirer de nouveaux utilisateurs par les moyens suivants <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-get-more-event-registrations-for-your-membership-site-events\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00e9v\u00e9nements virtuels<\/a>. Les membres actuels appr\u00e9cieront probablement la possibilit\u00e9 de se connecter. Si vous offrez \u00e0 vos invit\u00e9s la possibilit\u00e9 de s'inscrire, ils verront la camaraderie en temps r\u00e9el - pas besoin de marketing suppl\u00e9mentaire.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-1024x468.png\" alt=\"Un exemple d&#039;\u00e9v\u00e9nement virtuel avec une communaut\u00e9 de voyageurs en ligne. \" class=\"wp-image-29861\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-1024x468.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-300x137.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-768x351.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event.png 1501w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Le marketing de bouche-\u00e0-oreille peut \u00eatre particuli\u00e8rement pertinent si votre adh\u00e9sion est fond\u00e9e sur (ou m\u00eame inclut) <a href=\"https:\/\/memberpress.com\/fr\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">cours en ligne<\/a>. Les personnes qui cherchent \u00e0 s'instruire s'int\u00e9ressent manifestement au sujet. Elles sont donc plus enclines \u00e0 discuter de ce contenu en dehors de la communaut\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-members-can-build-relationships-with-each-other\"><span class=\"ez-toc-section\" id=\"3_Members_Can_Build_Relationships_with_Each_Other\"><\/span>3. Les membres peuvent nouer des relations entre eux<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les adh\u00e9sions sont rarement li\u00e9es au seul contenu et aux avantages qu'elles procurent. Les <strong>identit\u00e9 du membre<\/strong> peut \u00eatre une chose puissante en soi. Vos utilisateurs pourraient reconna\u00eetre les int\u00e9r\u00eats communs qu'ils partagent avec d'autres utilisateurs, cr\u00e9ant ainsi un lien bas\u00e9 sur votre site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ainsi, au lieu de suivre uniquement pour le contenu comme les abonn\u00e9s, <strong>les membres s'enrichissent mutuellement<\/strong>. Si vos utilisateurs aiment les discussions anim\u00e9es ou appr\u00e9cient simplement que d'autres personnes aient les m\u00eames go\u00fbts qu'eux, ils peuvent \u00eatre incit\u00e9s \u00e0 continuer \u00e0 utiliser votre site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Exclusivit\u00e9 <\/strong>peut \u00e9galement \u00eatre un avantage pour certains utilisateurs. Avec les communaut\u00e9s bas\u00e9es sur l'adh\u00e9sion, vous pouvez tirer parti de cette situation en h\u00e9bergeant des <a href=\"https:\/\/thirstyaffiliates.com\/blog\/giveaway-affiliate-website\" target=\"_blank\" rel=\"noreferrer noopener\">cadeaux r\u00e9serv\u00e9s aux membres<\/a>. Non seulement ils communiquent l'exclusivit\u00e9, mais ces types de cadeaux montrent que vous reconnaissez et appr\u00e9ciez la communaut\u00e9 dans son ensemble.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La cr\u00e9ation de niveaux et de niches communautaires est un autre excellent moyen d'aider les membres \u00e0 se connecter et de cr\u00e9er un sentiment d'exclusivit\u00e9. Par exemple, vous pouvez offrir \u00e0 vos utilisateurs la possibilit\u00e9 de rejoindre une <strong>Communaut\u00e9 VIP<\/strong> qui leur donne acc\u00e8s \u00e0 des contenus sp\u00e9ciaux, \u00e0 des interactions individuelles avec des experts ou \u00e0 des promotions annonc\u00e9es \u00e0 l'avance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple,&nbsp;<a href=\"https:\/\/mbscnutrition.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MBSC Nutrition<\/a> est une salle de sport physique qui propose des programmes de nutrition en ligne. L'entreprise utilise <a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress <\/a>pour g\u00e9rer ces programmes ainsi que sa communaut\u00e9 VIP.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr.png\"><img decoding=\"async\" width=\"1024\" height=\"528\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-1024x528.png\" alt=\"page d&#039;accueil de mbsc nutrition\" class=\"wp-image-27906\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-1024x528.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-300x155.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-768x396.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-1536x792.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-2048x1056.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9galement envisager <a href=\"https:\/\/memberpress.com\/fr\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">ajouter un forum<\/a> \u00e0 votre site web ou cr\u00e9ez des options d'adh\u00e9sion plus sp\u00e9cifiques pour vous concentrer sur des groupes de niche. Cela pourrait permettre de cr\u00e9er des groupes plus petits et plus soud\u00e9s parmi les membres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enfin, n'oubliez pas que l'essor des m\u00e9dias sociaux fait que votre site n'est probablement pas le seul endroit fr\u00e9quent\u00e9 par vos membres. Vous pouvez en tirer parti ! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le fait d'appr\u00e9cier d'autres aspects de la communaut\u00e9 peut vous faire prendre conscience du nombre de liens que vous avez tiss\u00e9s. Par exemple, <a href=\"https:\/\/www.healthygrocerygirl.com\/join\/\" target=\"_blank\" rel=\"noreferrer noopener\">La fille de l'\u00e9picerie saine<\/a> h\u00e9berge un groupe Facebook priv\u00e9 pour sa communaut\u00e9.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png\"><img decoding=\"async\" width=\"800\" height=\"449\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png\" alt=\"Exemple de publicit\u00e9 pour une communaut\u00e9 de membres qui est \u00e9galement pr\u00e9sente sur Facebook.\" class=\"wp-image-29662\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits-300x168.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits-768x431.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"4-you-can-get-consistent-reliable-feedback-from-your-biggest-fans\"><span class=\"ez-toc-section\" id=\"4_You_Can_Get_Consistent_Reliable_Feedback_from_Your_Biggest_Fans\"><\/span>4. Vous pouvez obtenir des commentaires coh\u00e9rents et fiables de la part de vos plus grands fans.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les membres repr\u00e9sentent certains des utilisateurs les plus engag\u00e9s de votre communaut\u00e9. Cela signifie que la plupart d'entre eux sont enthousiastes \u00e0 l'id\u00e9e de voir votre site r\u00e9ussir. En retour, ils peuvent \u00eatre motiv\u00e9s pour vous donner un retour d'information concret.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame si vos membres ne vous contactent pas, vous pouvez partir du principe qu\u2019il s\u2019agit g\u00e9n\u00e9ralement de fans de longue date. Sachant cela, vous pouvez adopter une <a href=\"https:\/\/memberpress.com\/fr\/blog\/optimize-your-business-with-advanced-membership-site-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">regardez les donn\u00e9es de votre site<\/a> sur une p\u00e9riode donn\u00e9e et de la comparer \u00e0 votre contenu. Cela vous permettra de d\u00e9terminer quelles strat\u00e9gies fonctionnent le mieux aupr\u00e8s de la plupart des membres et lesquelles ne fonctionnent pas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 ces informations, vous pouvez orienter votre site vers ce que vos membres appr\u00e9cient le plus. Cette strat\u00e9gie peut donc vous aider \u00e0 mieux cibler votre contenu. De plus, vous pourriez gagner beaucoup de temps en cessant de produire du contenu qui ne rencontre pas un grand succ\u00e8s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, les communaut\u00e9s r\u00e9serv\u00e9es aux membres ne doivent pas n\u00e9cessairement \u00eatre exclusives. Le fait de vous adresser \u00e0 vos fans actuels n\u2019emp\u00eachera probablement pas des personnes ext\u00e9rieures de rejoindre votre communaut\u00e9. En r\u00e9alit\u00e9, le fait de d\u00e9marquer l\u2019identit\u00e9 de votre site pourrait attirer davantage d\u2019utilisateurs suffisamment motiv\u00e9s pour devenir membres.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous souhaitez cr\u00e9er un esprit de communaut\u00e9 autour de votre activit\u00e9 en ligne, vous ne savez peut-\u00eatre pas quel mod\u00e8le vous convient le mieux. Heureusement, les communaut\u00e9s bas\u00e9es sur un syst\u00e8me d\u2019adh\u00e9sion offrent les avantages sp\u00e9cifiques que vous recherchez. Vous pouvez fid\u00e9liser vos membres actuels et en attirer de nouveaux en r\u00e9pondant aux besoins de vos utilisateurs fid\u00e8les et engag\u00e9s. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous avons abord\u00e9 quatre raisons pour lesquelles les communaut\u00e9s bas\u00e9es sur l'adh\u00e9sion fonctionnent mieux que d'autres mod\u00e8les de cr\u00e9ation de communaut\u00e9s :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Les membres s'engagent plus fr\u00e9quemment pour cr\u00e9er des communaut\u00e9s plus vivantes.<\/li><li>Le marketing de bouche \u00e0 oreille est un ph\u00e9nom\u00e8ne naturel entre les membres.<\/li><li>Les relations entre les membres peuvent accro\u00eetre la valeur de votre site pour eux.<\/li><li>Une base de fans coh\u00e9rente peut vous fournir des donn\u00e9es pr\u00e9cises et exploitables.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous des questions sur les communaut\u00e9s bas\u00e9es sur l'adh\u00e9sion ? N'h\u00e9sitez pas \u00e0 nous en faire part dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! Et n'oubliez pas de vous abonner dans la case pr\u00e9vue \u00e0 cet effet.<\/strong> <\/p>","protected":false},"excerpt":{"rendered":"<p>When it comes to starting a website, you have many different options for how it will work. Some sites cater to casual users, some focus on bringing people back again and again by developing customer identity, and others fall somewhere in the middle. If part of your goal is to create a sense of community [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":30080,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1553],"tags":[113,857],"class_list":["post-29659","post","type-post","status-publish","format-standard","has-post-thumbnail","category-community","tag-community-building","tag-online-community","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Membership-based communities can offer you and your site a host of unique advantages. We&#039;ll walk you through four of the most appealing benefits of this model!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<meta name=\"keywords\" content=\"membership-based communities,benefits of membership based communities,community building,online community\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/fr\/blog\/why-membership-based-communities-work\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"4 Reasons You Should Require Online Community Memberships\" \/>\n\t\t<meta property=\"og:description\" content=\"Membership-based communities can offer you and your site a host of unique advantages. We&#039;ll walk you through four of the most appealing benefits of this model!\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/fr\/blog\/why-membership-based-communities-work\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Better.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Better.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2022-01-25T14:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-03-02T15:57:04+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"4 Reasons You Should Require Online Community Memberships\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Membership-based communities can offer you and your site a host of unique advantages. We&#039;ll walk you through four of the most appealing benefits of this model!\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Better.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/why-membership-based-communities-work\\\/#blogposting\",\"name\":\"4 Reasons You Should Require Online Community Memberships\",\"headline\":\"4 Reasons You Should Require Online Community Memberships\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Better.jpg\",\"width\":2240,\"height\":1260,\"caption\":\"benefits of membership-based communities\"},\"datePublished\":\"2022-01-25T07:00:00-05:00\",\"dateModified\":\"2026-03-02T10:57:04-05:00\",\"inLanguage\":\"fr-FR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/why-membership-based-communities-work\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/why-membership-based-communities-work\\\/#webpage\"},\"articleSection\":\"Community, community building, online community\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/why-membership-based-communities-work\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/community\\\/#listItem\",\"name\":\"Community\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/community\\\/#listItem\",\"position\":2,\"name\":\"Community\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/community\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/why-membership-based-communities-work\\\/#listItem\",\"name\":\"4 Reasons You Should Require Online Community Memberships\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/why-membership-based-communities-work\\\/#listItem\",\"position\":3,\"name\":\"4 Reasons You Should Require Online Community Memberships\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/community\\\/#listItem\",\"name\":\"Community\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/why-membership-based-communities-work\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/why-membership-based-communities-work\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/staff-writer\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/staff-writer\\\/\",\"name\":\"Zeph Bluestone\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/why-membership-based-communities-work\\\/#authorImage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1790651463\",\"width\":96,\"height\":96,\"caption\":\"Zeph Bluestone\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/why-membership-based-communities-work\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/why-membership-based-communities-work\\\/\",\"name\":\"4 Reasons You Should Require Online Community Memberships\",\"description\":\"Membership-based communities can offer you and your site a host of unique advantages. We'll walk you through four of the most appealing benefits of this model!\",\"inLanguage\":\"fr-FR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/why-membership-based-communities-work\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Better.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/why-membership-based-communities-work\\\/#mainImage\",\"width\":2240,\"height\":1260,\"caption\":\"benefits of membership-based communities\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/why-membership-based-communities-work\\\/#mainImage\"},\"datePublished\":\"2022-01-25T07:00:00-05:00\",\"dateModified\":\"2026-03-02T10:57:04-05:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>4 Reasons You Should Require Online Community Memberships<\/title>\n\n","aioseo_head_json":{"title":"4 raisons d'exiger l'adh\u00e9sion \u00e0 une communaut\u00e9 en ligne","description":"Les communaut\u00e9s bas\u00e9es sur l'adh\u00e9sion peuvent vous offrir, \u00e0 vous et \u00e0 votre site, une foule d'avantages uniques. Nous allons vous pr\u00e9senter quatre des avantages les plus attrayants de ce mod\u00e8le !","canonical_url":"https:\/\/memberpress.com\/fr\/blog\/why-membership-based-communities-work\/","robots":"max-image-preview:large","keywords":"membership-based communities,benefits of membership based communities,community building,online community","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/fr\/blog\/why-membership-based-communities-work\/#blogposting","name":"4 Reasons You Should Require Online Community Memberships","headline":"4 Reasons You Should Require Online Community Memberships","author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/staff-writer\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Better.jpg","width":2240,"height":1260,"caption":"benefits of membership-based communities"},"datePublished":"2022-01-25T07:00:00-05:00","dateModified":"2026-03-02T10:57:04-05:00","inLanguage":"fr-FR","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/why-membership-based-communities-work\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/blog\/why-membership-based-communities-work\/#webpage"},"articleSection":"Community, community building, online community"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/fr\/blog\/why-membership-based-communities-work\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/fr\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/community\/#listItem","name":"Community"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/community\/#listItem","position":2,"name":"Community","item":"https:\/\/memberpress.com\/fr\/blog\/category\/community\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/why-membership-based-communities-work\/#listItem","name":"4 Reasons You Should Require Online Community Memberships"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/why-membership-based-communities-work\/#listItem","position":3,"name":"4 Reasons You Should Require Online Community Memberships","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/community\/#listItem","name":"Community"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/fr\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/fr\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/fr\/blog\/why-membership-based-communities-work\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/fr\/blog\/why-membership-based-communities-work\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/fr\/blog\/author\/staff-writer\/#author","url":"https:\/\/memberpress.com\/fr\/blog\/author\/staff-writer\/","name":"Zeph Bluestone","image":{"@type":"ImageObject","@id":"https:\/\/memberpress.com\/fr\/blog\/why-membership-based-communities-work\/#authorImage","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1790651463","width":96,"height":96,"caption":"Zeph Bluestone"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/fr\/blog\/why-membership-based-communities-work\/#webpage","url":"https:\/\/memberpress.com\/fr\/blog\/why-membership-based-communities-work\/","name":"4 Reasons You Should Require Online Community Memberships","description":"Membership-based communities can offer you and your site a host of unique advantages. We'll walk you through four of the most appealing benefits of this model!","inLanguage":"fr-FR","isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/fr\/blog\/why-membership-based-communities-work\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/staff-writer\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/staff-writer\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Better.jpg","@id":"https:\/\/memberpress.com\/fr\/blog\/why-membership-based-communities-work\/#mainImage","width":2240,"height":1260,"caption":"benefits of membership-based communities"},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/why-membership-based-communities-work\/#mainImage"},"datePublished":"2022-01-25T07:00:00-05:00","dateModified":"2026-03-02T10:57:04-05:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/fr\/#website","url":"https:\/\/memberpress.com\/fr\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"fr-FR","publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"}}]},"og:locale":"fr_FR","og:site_name":"MemberPress","og:type":"article","og:title":"4 Reasons You Should Require Online Community Memberships","og:description":"Membership-based communities can offer you and your site a host of unique advantages. We'll walk you through four of the most appealing benefits of this model!","og:url":"https:\/\/memberpress.com\/fr\/blog\/why-membership-based-communities-work\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Better.jpg","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Better.jpg","og:image:width":2240,"og:image:height":1260,"article:published_time":"2022-01-25T14:00:00+00:00","article:modified_time":"2026-03-02T15:57:04+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"4 Reasons You Should Require Online Community Memberships","twitter:description":"Membership-based communities can offer you and your site a host of unique advantages. We'll walk you through four of the most appealing benefits of this model!","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Better.jpg"},"aioseo_meta_data":{"post_id":"29659","title":null,"description":"Les communaut\u00e9s bas\u00e9es sur l'adh\u00e9sion peuvent vous offrir, \u00e0 vous et \u00e0 votre site, une foule d'avantages uniques. Nous allons vous pr\u00e9senter quatre des avantages les plus attrayants de ce mod\u00e8le !","keywords":[{"label":"membership-based communities","value":"membership-based communities"},{"label":"benefits of membership based communities","value":"benefits of membership based communities"}],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-08-29 16:54:41","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":"0","open_ai":null,"ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2021-10-07 19:59:35","updated":"2026-09-28 18:48:28","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/community\/\" title=\"Community\">Community<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t4 Reasons You Should Require Online Community Memberships\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr\/"},{"label":"Community","link":"https:\/\/memberpress.com\/fr\/blog\/category\/community\/"},{"label":"4 Reasons You Should Require Online Community Memberships","link":"https:\/\/memberpress.com\/fr\/blog\/why-membership-based-communities-work\/"}],"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/29659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=29659"}],"version-history":[{"count":1,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/29659\/revisions"}],"predecessor-version":[{"id":79536,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/29659\/revisions\/79536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/30080"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=29659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=29659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=29659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}