{"id":30919,"date":"2022-03-08T05:00:00","date_gmt":"2022-03-08T12:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=30919"},"modified":"2022-11-16T15:14:03","modified_gmt":"2022-11-16T22:14:03","slug":"make-money-free-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/make-money-free-membership-site\/","title":{"rendered":"Comment gagner de l'argent avec un site d'adh\u00e9sion gratuit (4 strat\u00e9gies)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Les sites \u00e0 adh\u00e9sion gratuite peuvent se d\u00e9velopper rapidement, souvent bien plus vite que les sites premium. Toutefois, un mod\u00e8le d'adh\u00e9sion gratuite peut aussi \u00eatre une arme \u00e0 double tranchant. Comment gagner de l'argent gr\u00e2ce aux utilisateurs gratuits tout en maintenant votre entreprise \u00e0 flot ? <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac65265bd4a2\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac65265bd4a2\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/make-money-free-membership-site\/#Why_You_Should_Consider_Creating_a_Free_Membership_Site\" >Pourquoi vous devriez envisager de cr\u00e9er un site d'adh\u00e9sion gratuit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/make-money-free-membership-site\/#4_Strategies_to_Make_Money_From_a_Free_Membership_Site\" >4 strat\u00e9gies pour gagner de l'argent avec un site d'adh\u00e9sion gratuit<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/make-money-free-membership-site\/#1_Promote_Products_With_Affiliate_Links\" >1. Promouvoir des produits \u00e0 l'aide de liens d'affiliation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/make-money-free-membership-site\/#2_Sell_Products_in_an_Ecommerce_Store\" >2. Vendre des produits dans une boutique de commerce \u00e9lectronique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/make-money-free-membership-site\/#3_Sign_Up_for_Paid_Advertising\" >3. S'inscrire \u00e0 la publicit\u00e9 payante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/make-money-free-membership-site\/#4_Sell_Premium_Features_on_Your_Free_Membership_Site\" >4. Vendre des fonctionnalit\u00e9s premium sur votre site d'adh\u00e9sion gratuit<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/make-money-free-membership-site\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Comme votre site d'adh\u00e9sion gratuit ne peut pas compter sur des frais d'abonnement, vous devrez faire preuve de cr\u00e9ativit\u00e9 dans vos strat\u00e9gies de mon\u00e9tisation. Heureusement, vous pouvez recourir \u00e0 des m\u00e9thodes telles que le marketing d'affiliation et les ventes en ligne pour augmenter vos revenus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous allons passer en revue quatre des strat\u00e9gies les plus courantes qui vous permettront de gagner de l'argent gr\u00e2ce \u00e0 des sites d'adh\u00e9sion gratuits. Nous aborderons les caract\u00e9ristiques de chacune d'entre elles et vous montrerons comment mettre en \u0153uvre ces m\u00e9thodes sur votre site web. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-you-should-consider-creating-a-free-membership-site\"><span class=\"ez-toc-section\" id=\"Why_You_Should_Consider_Creating_a_Free_Membership_Site\"><\/span>Pourquoi vous devriez envisager de cr\u00e9er un site d'adh\u00e9sion gratuit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Id\u00e9alement, un site \u00e0 adh\u00e9sion gratuite offre un acc\u00e8s \u00e0 une large base d'utilisateurs. Compar\u00e9 \u00e0 un site payant, un site gratuit peut attirer beaucoup plus de trafic. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vos membres n'ont pas \u00e0 payer pour vos produits et services, ils seront peut-\u00eatre plus enclins \u00e0 les utiliser et \u00e0 les recommander \u00e0 d'autres. Par cons\u00e9quent, un mod\u00e8le d'adh\u00e9sion gratuit peut accro\u00eetre la visibilit\u00e9 de votre marque. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, avec un site d'adh\u00e9sion gratuit, vous pouvez cr\u00e9er <a href=\"https:\/\/memberpress.com\/fr\/blog\/5-ways-to-add-unique-value-to-your-membership-community\/\" target=\"_blank\" rel=\"noreferrer noopener\">communaut\u00e9s en ligne<\/a> \u00e0 soutenir votre marque. En permettant \u00e0 vos utilisateurs d'interagir librement, vous pouvez favoriser des associations positives avec votre entreprise et inciter vos membres \u00e0 revenir :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/acp-member-forum.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/acp-member-forum-1024x438.png\" alt=\"Un exemple de forum r\u00e9serv\u00e9 aux membres de l&#039;American College of Physicians. \" class=\"wp-image-30974\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/acp-member-forum-1024x438.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/acp-member-forum-300x128.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/acp-member-forum-768x328.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/acp-member-forum-1536x657.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/acp-member-forum.png 1876w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">En outre, un site d'adh\u00e9sion peut g\u00e9n\u00e9rer un trafic qui attirera les annonceurs. Vous pouvez m\u00eame exploiter le site web pour obtenir des informations sur votre client\u00e8le. Vous pouvez ensuite utiliser ces donn\u00e9es pour ajuster vos strat\u00e9gies de marketing afin de mieux atteindre votre client\u00e8le. <a href=\"https:\/\/memberpress.com\/fr\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">public cible<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans l'ensemble, l'acc\u00e8s \u00e0 un site proposant une adh\u00e9sion gratuite est gratuit, mais cela ne signifie pas n\u00e9cessairement que <em>compl\u00e8tement<\/em> gratuit. Il existe des moyens de mon\u00e9tiser votre site web sans facturer de frais directs \u00e0 vos membres.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-strategies-to-make-money-from-a-free-membership-site\"><span class=\"ez-toc-section\" id=\"4_Strategies_to_Make_Money_From_a_Free_Membership_Site\"><\/span>4 strat\u00e9gies pour gagner de l'argent avec un site d'adh\u00e9sion gratuit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ce n\u2019est pas parce que vous ne percevez pas de cotisations que vous ne pouvez pas g\u00e9n\u00e9rer de revenus gr\u00e2ce \u00e0 votre site r\u00e9serv\u00e9 aux membres. D\u00e9couvrons ensemble quatre strat\u00e9gies qui vous permettront de mon\u00e9tiser votre site !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-promote-products-with-affiliate-links\"><span class=\"ez-toc-section\" id=\"1_Promote_Products_With_Affiliate_Links\"><\/span>1. Promouvoir des produits \u00e0 l'aide de liens d'affiliation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez promouvoir des produits sur votre site web et gagner une somme rondelette pour chaque client que vous recommandez. Cette pratique s'appelle <a href=\"https:\/\/memberpress.com\/fr\/blog\/monetizing-blog-through-affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing d'affiliation<\/a>. Vous \u00eates l'affili\u00e9 : vous faites la promotion des produits et services d'une autre entreprise. En contrepartie, vous percevez des commissions sur toutes les ventes r\u00e9alis\u00e9es via vos liens promotionnels. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Souvent, le marketing d'affiliation implique la cr\u00e9ation de revues de produits et de listes de produits. Dans ce dernier cas, vous discutez d'articles populaires, puis vous cr\u00e9ez des liens vers ces articles \u00e0 l'aide d'URL d'affiliation. Ce type de contenu a tendance \u00e0 obtenir un score \u00e9lev\u00e9 pour les <a href=\"https:\/\/neilpatel.com\/blog\/create-roundup-post-will-skyrocket-traffic-high-heavens\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">l'optimisation des moteurs de recherche (SEO)<\/a>) parce qu'il contient de nombreux mots-cl\u00e9s et liens, ce qui g\u00e9n\u00e8re du trafic et des revenus :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/product-roundup-example.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/product-roundup-example-1024x693.png\" alt=\"Exemple d&#039;article de synth\u00e8se sur un site d&#039;adh\u00e9sion gratuit.\" class=\"wp-image-30984\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/product-roundup-example-1024x693.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/product-roundup-example-300x203.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/product-roundup-example-768x520.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/product-roundup-example.png 1062w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Les revenus des affili\u00e9s varient en fonction des produits ou des services. Vous pouvez promouvoir un service d'h\u00e9bergement et gagner $1 pour chaque inscription - ou vous pouvez faire la publicit\u00e9 d'un logiciel de marketing co\u00fbteux qui vous rapporte $20 pour chaque achat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez utiliser des solutions d'affiliation telles que <a href=\"http:\/\/prettylinks.com\" target=\"_blank\" rel=\"noreferrer noopener\">Jolis liens<\/a> \u00e0 <a href=\"https:\/\/prettylinks.com\/blog\/link-cloaking-affiliate-marketers\/\" target=\"_blank\" rel=\"noreferrer noopener\">masquer vos URL d'affiliation<\/a> et de suivre vos performances. Cependant, n'oubliez pas de <a href=\"https:\/\/prettylinks.com\/blog\/affiliate-link-disclosures-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">pr\u00e9cisez que vous utilisez des liens d'affiliation<\/a> \u00e0 vos lecteurs :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Affiliate-link-disclosure-example.png\"><img decoding=\"async\" width=\"986\" height=\"182\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Affiliate-link-disclosure-example.png\" alt=\"Exemple de divulgation d&#039;un lien d&#039;affiliation\" class=\"wp-image-52858\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Affiliate-link-disclosure-example.png 986w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Affiliate-link-disclosure-example-300x55.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Affiliate-link-disclosure-example-768x142.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Affiliate-link-disclosure-example-660x122.png 660w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Affiliate-link-disclosure-example-840x155.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Affiliate-link-disclosure-example-700x129.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Affiliate-link-disclosure-example-156x29.png 156w\" sizes=\"(max-width: 986px) 100vw, 986px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">En outre, vous devez veiller \u00e0 ne promouvoir que des produits et services pertinents pour vos lecteurs. Si vous incluez des URL d'affiliation non pertinentes, vos membres risquent de vous trouver peu sinc\u00e8re et de se d\u00e9tourner de votre plateforme d'adh\u00e9sion. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-sell-products-in-an-ecommerce-store\"><span class=\"ez-toc-section\" id=\"2_Sell_Products_in_an_Ecommerce_Store\"><\/span>2. Vendre des produits dans une boutique de commerce \u00e9lectronique<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez toujours vendre vos propres produits en cr\u00e9ant une <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-woocommerce-members-only-store-in-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">boutique de commerce \u00e9lectronique.<\/a> Par exemple, si vous ex\u00e9cutez un <a href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-recipes-cooking-videos\/\" target=\"_blank\" rel=\"noreferrer noopener\">site d'adh\u00e9sion pour la cuisine et les recettes<\/a>Vous pouvez \u00e9crire des livres de cuisine et en faire la publicit\u00e9 dans votre boutique en ligne. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez proposer plusieurs types d'articles \u00e0 vos membres, notamment<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Produits en vrac :<\/strong> Vous pouvez acheter des articles en grande quantit\u00e9 \u00e0 des prix r\u00e9duits et les vendre ensuite individuellement.<\/li>\n\n\n\n<li><strong>Produits sur mesure :<\/strong> Vous personnalisez ou cr\u00e9ez vous-m\u00eame un produit, le fabriquez et le vendez.<\/li>\n\n\n\n<li><strong>Impression \u00e0 la demande : <\/strong>Vous concevez un produit, mais vous ne le touchez jamais. Lorsqu'un membre ach\u00e8te l'article, un service tiers le fabrique et l'envoie au consommateur.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Les marchandises personnalis\u00e9es conviennent mieux aux sites d'affiliation qui ont une culture, une identit\u00e9 et une marque fortes. En outre, vous pouvez utiliser votre plateforme pour r\u00e9aliser des \u00e9tudes de march\u00e9, en interrogeant les membres sur les produits qu'ils jugent les plus int\u00e9ressants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En outre, <a href=\"https:\/\/wordpress.org\/plugins\/woocommerce\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">des plug-ins tels que WooCommerce<\/a> facilite la cr\u00e9ation d'une boutique r\u00e9serv\u00e9e aux membres. Une fois install\u00e9, le module compl\u00e9mentaire vous guidera tout au long du processus de cr\u00e9ation de votre boutique, d'ajout de produits et d'encaissement des paiements :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/WooCommerce-store-setup.png\"><img decoding=\"async\" width=\"1024\" height=\"618\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/WooCommerce-store-setup-1024x618.png\" alt=\"Configuration de la boutique WooCommerce\" class=\"wp-image-52859\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/WooCommerce-store-setup-1024x618.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/WooCommerce-store-setup-300x181.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/WooCommerce-store-setup-768x464.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/WooCommerce-store-setup-282x170.png 282w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/WooCommerce-store-setup-840x507.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/WooCommerce-store-setup-1133x684.png 1133w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/WooCommerce-store-setup-700x422.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/WooCommerce-store-setup-156x94.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/WooCommerce-store-setup-1080x652.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/WooCommerce-store-setup.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">N'oubliez pas que vous devrez apporter de la valeur ajout\u00e9e \u00e0 vos membres. En cr\u00e9ant des produits uniques ou en proposant des articles de niche, vous pourrez optimiser vos ventes et g\u00e9n\u00e9rer un chiffre d'affaires solide gr\u00e2ce \u00e0 votre boutique en ligne. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-sign-up-for-paid-advertising\"><span class=\"ez-toc-section\" id=\"3_Sign_Up_for_Paid_Advertising\"><\/span>3. S'inscrire \u00e0 la publicit\u00e9 payante <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous <a href=\"https:\/\/memberpress.com\/fr\/blog\/google-adsense-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">activer la publicit\u00e9 payante<\/a>Dans ce cas, vous vendez de l'espace publicitaire sur votre site \u00e0 une plateforme tierce. La soci\u00e9t\u00e9 externe trouve ensuite des annonceurs int\u00e9ress\u00e9s par la promotion sur votre site web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, <a href=\"https:\/\/www.google.com\/adsense\/start\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Adsense<\/a> est l'un des plus grands canaux de publicit\u00e9 payante. De nombreux sites web l'utilisent aujourd'hui pour g\u00e9n\u00e9rer des revenus de base en affichant des annonces de produits :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/IBM-banner-ad.png\"><img decoding=\"async\" width=\"1023\" height=\"661\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/IBM-banner-ad.png\" alt=\"Banni\u00e8re publicitaire IBM\" class=\"wp-image-52862\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/IBM-banner-ad.png 1023w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/IBM-banner-ad-300x194.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/IBM-banner-ad-768x496.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/IBM-banner-ad-263x170.png 263w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/IBM-banner-ad-840x543.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/IBM-banner-ad-700x452.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/IBM-banner-ad-156x101.png 156w\" sizes=\"(max-width: 1023px) 100vw, 1023px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Chaque fois qu'un utilisateur consulte ou clique sur une annonce Google, vous percevez une petite somme d'argent. M\u00eame si la r\u00e9mun\u00e9ration par annonce est minime, cela reste une source de revenus r\u00e9guli\u00e8re. Vous avez \u00e9galement la possibilit\u00e9 d'afficher des publicit\u00e9s jusqu'\u00e0 ce qu'un utilisateur paie pour les masquer, par exemple via des fonctionnalit\u00e9s premium.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selon le <a href=\"https:\/\/alphainvestors.com\/seo\/100-day-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\">Investisseurs Alpha<\/a>Avec AdSense, il faut environ 150 000 visiteurs par mois pour gagner $100 par jour. Si votre site re\u00e7oit un trafic important, l'argent peut s'accumuler. Toutefois, m\u00eame si votre site est relativement petit, les recettes publicitaires peuvent vous aider \u00e0 payer votre h\u00e9bergement. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous vous \u00eates inscrit \u00e0 Google AdSense, vous pouvez choisir entre les annonces Display, les annonces In-feed ou les annonces In-article :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-ads-unit-type.png\"><img decoding=\"async\" width=\"981\" height=\"657\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-ads-unit-type.png\" alt=\"Type d&#039;unit\u00e9 des annonces Google\" class=\"wp-image-52861\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-ads-unit-type.png 981w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-ads-unit-type-300x201.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-ads-unit-type-768x514.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-ads-unit-type-254x170.png 254w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-ads-unit-type-840x563.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-ads-unit-type-700x469.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-ads-unit-type-156x104.png 156w\" sizes=\"(max-width: 981px) 100vw, 981px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Toutefois, il convient de faire attention \u00e0 ne pas afficher trop de publicit\u00e9s. Si votre site d'adh\u00e9sion est truff\u00e9 de banni\u00e8res promotionnelles, il risque de rebuter vos membres. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-sell-premium-features-on-your-free-membership-site\"><span class=\"ez-toc-section\" id=\"4_Sell_Premium_Features_on_Your_Free_Membership_Site\"><\/span>4. Vendre des fonctionnalit\u00e9s premium sur votre site d'adh\u00e9sion gratuit<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les sites d'adh\u00e9sion peuvent vendre des fonctionnalit\u00e9s premium, telles que des fonctionnalit\u00e9s suppl\u00e9mentaires. Ce mod\u00e8le peut s'av\u00e9rer fructueux car les utilisateurs peuvent opter pour de nouvelles fonctionnalit\u00e9s et payer s'ils voient d\u00e9j\u00e0 de la valeur dans votre site web. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, le <a href=\"https:\/\/www.fitbit.com\/global\/us\/products\/services\/premium\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">l'application populaire de fitness Fitbit<\/a> propose des abonnements gratuits et des abonnements premium. Les abonnements payants comprennent des fonctionnalit\u00e9s suppl\u00e9mentaires, telles que des ressources nutritionnelles et une collecte de donn\u00e9es avanc\u00e9e :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/fitbit-premium.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/fitbit-premium-1024x451.png\" alt=\"Proposer des fonctionnalit\u00e9s payantes est un moyen de gagner de l&#039;argent avec un site d&#039;adh\u00e9sion gratuit. \" class=\"wp-image-30986\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/fitbit-premium-1024x451.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/fitbit-premium-300x132.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/fitbit-premium-768x338.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/fitbit-premium-1536x677.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/fitbit-premium.png 1586w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Vous avez de nombreuses possibilit\u00e9s d'offrir des fonctionnalit\u00e9s premium. Par exemple, vous pouvez vendre l'acc\u00e8s \u00e0 <a href=\"https:\/\/memberpress.com\/fr\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">forums payants<\/a>, <a href=\"https:\/\/memberpress.com\/fr\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">cours en ligne<\/a>et des sessions individuelles avec des professionnels de l'industrie. Il se peut m\u00eame que vous <a href=\"https:\/\/memberpress.com\/fr\/blog\/free-trials-course-access-duration\/\" target=\"_blank\" rel=\"noreferrer noopener\">offrir des essais gratuits<\/a> \u00e0 certaines de ces fonctionnalit\u00e9s afin d'inciter les membres \u00e0 commencer \u00e0 payer pour celles-ci. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avant de vendre des cours et des modules compl\u00e9mentaires, vous pouvez r\u00e9aliser une \u00e9tude de march\u00e9 sur ce que vos membres actuels seraient pr\u00eats \u00e0 acheter. Par exemple, vous pourriez <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-conduct-a-survey-of-your-membership-sites-users-in-5-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">utiliser les enqu\u00eates<\/a> avec vos utilisateurs pour d\u00e9terminer les fonctionnalit\u00e9s qui manquent \u00e0 votre contenu gratuit. Ensuite, vous pouvez d\u00e9velopper et faire la publicit\u00e9 de vos modules compl\u00e9mentaires premium. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un site d'adh\u00e9sion gratuit est un excellent moyen de g\u00e9n\u00e9rer du trafic et de la croissance. En outre, il offre de multiples possibilit\u00e9s de mon\u00e9tiser vos membres et de les faire \u00e9voluer vers des comptes premium. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous avons abord\u00e9 4 strat\u00e9gies essentielles pour mon\u00e9tiser un site d'adh\u00e9sion gratuit :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Promouvoir des produits \u00e0 l'aide de liens d'affiliation.<\/li>\n\n\n\n<li>Vendre des produits dans une boutique de commerce \u00e9lectronique.<\/li>\n\n\n\n<li>S'inscrire pour afficher de la publicit\u00e9 payante.<\/li>\n\n\n\n<li>Vendre des fonctionnalit\u00e9s haut de gamme.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous des questions sur la mon\u00e9tisation d'un site d'adh\u00e9sion gratuit ? Faites-nous en part dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur<\/strong><a href=\"https:\/\/www.facebook.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong> Facebook<\/strong><\/a><strong>,<\/strong><a href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\" rel=\"noreferrer noopener\"><strong> Twitter<\/strong><\/a><strong>,<\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong> Instagram<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a><strong>et<\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong> LinkedIn<\/strong><\/a><strong>! Et n'oubliez pas de vous abonner dans la case pr\u00e9vue \u00e0 cet effet.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Vous cherchez \u00e0 gagner de l'argent avec un site d'adh\u00e9sion gratuit ? D\u00e9couvrez 4 strat\u00e9gies cl\u00e9s pour mon\u00e9tiser votre site web et apporter de la valeur ajout\u00e9e \u00e0 vos abonn\u00e9s !<\/p>","protected":false},"author":76756,"featured_media":32843,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,102],"tags":[70,322],"class_list":["post-30919","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-monetization","tag-membership-site","tag-online-business","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Looking to make money from a free membership site? 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