Fortunately, it will always be easier to relaunch a site that \u201calmost works\u201d rather than build one from scratch. With some careful planning and a little effort, you can preserve your existing community and optimiser la g\u00e9n\u00e9ration de revenus<\/a>.<\/p>\n\n\n\n

In this article, we\u2019ll outline the process for relaunching a membership site. We\u2019ll also explain how you can leverage your existing assets to make the processus de conception<\/a> as streamlined as possible. Let\u2019s get started!<\/p>\n\n\n\n

<\/span>\u00c9tape 1 : D\u00e9terminer les raisons de l'\u00e9chec<\/span><\/h3>\n\n\n\n
Failure isn\u2019t always a negative. In many ways, it\u2019s the best data you can receive. Try to think of failure as the first step toward success.<\/p>\n\n\n\n
In other words, you can use metrics from your existing website to determine why it wasn\u2019t successful the first time around. You can leverage data from une plateforme comme Google Analytics<\/a> pour identifier les probl\u00e8mes potentiels li\u00e9s au trafic ou au contenu :<\/p>\n\n\n
\n
$\"Relancez$ <\/a><\/figure>\n<\/div>\n\n\n
For example, if your engagement time is down, it could mean that your website has been slowly decreasing in relevance to its audience. If you\u2019re seeing few new users, it\u2019s possible you weren\u2019t performing sufficient marketing.<\/p>\n\n\n\n
Posez-vous quelques questions importantes :<\/p>\n\n\n\n
\n
Mon site web avait-il un public ? Quelle \u00e9tait l'ampleur de cette audience ?<\/li>\n\n\n\n
De quels revenus aurais-je besoin pour maintenir le site en activit\u00e9 ? Comment puis-je obtenir ces revenus ?<\/li>\n\n\n\n
Quelle valeur ai-je apport\u00e9e \u00e0 mon public ? Cela vaut-il la peine de payer ?<\/li>\n<\/ul>\n\n\n\n
There are many sites that struggle with success and monetization. Let\u2019s consider two theoretical examples:<\/p>\n\n\n\n
\n
John wants to re-launch his exercise membership site. He had 20,000 active users, but only 500 premium users. He believes this is because he offered little premium content and it wasn\u2019t promoted properly. He\u2019s going to be adding more content, making that content visible, and using clearer les appels \u00e0 l'action (CTA)<\/a>.<\/li>\n\n\n\n
Samantha wants to re-launch her professional services membership site. She had 5,000 active users, and couldn\u2019t seem to sell any of the services she provided. She isn\u2019t quite sure why the site failed, but she thinks that if she markets it more heavily, she\u2019ll increase her odds of success.<\/li>\n<\/ol>\n\n\n\n
John has a clear idea of why he failed, leading him to the logical next steps. Samantha doesn\u2019t really know why she failed, so she\u2019s not likely to be successful \u2013 she knows that she needs more users, but she doesn\u2019t know why they failed to commit.<\/p>\n\n\n\n
<\/span>\u00c9tape 2 : \u00c9tudier votre proposition de valeur<\/span><\/h3>\n\n\n\n
Next, you\u2019ll want to determine what it is about your website that\u2019s unique and worth saving. Is your membership site useful? Did you successfully build a community?<\/p>\n\n\n\n
As you explore why your site failed, you might be tempted to take away some features, streamline your membership platform, or otherwise make broad changes. However, if you don\u2019t do this carefully, you also run the risk of removing elements that users actually liked.<\/p>\n\n\n\n
Commentaires<\/a> et t\u00e9moignages<\/a> are a great place to look for unbiased commentary on your site\u2019s value:<\/p>\n\n\n\n
$\"Lire$ <\/a><\/figure>\n\n\n\n
The above review highlights the platform features the reviewer found most useful. These are areas the site\u2019s developers might want to emphasize in the future. Importantly, they wouldn\u2019t want to take \u00e0 l'ext\u00e9rieur<\/em> de l'une ou l'autre de ces caract\u00e9ristiques, en particulier si de nombreux utilisateurs diff\u00e9rents ont fait part d'un retour d'information similaire.<\/p>\n\n\n\n
Une autre technique intelligente consiste \u00e0 review your website\u2019s stats<\/a> et voyez quelles sont les pages sur lesquelles les utilisateurs passent le plus de temps ou avec lesquelles ils s'engagent le plus fr\u00e9quemment. Ce sont les parties essentielles de votre site que vous devriez modifier le moins possible.<\/p>\n\n\n\n
<\/span>\u00c9tape 3 : \u00c9tablir des crit\u00e8res de r\u00e9ussite<\/span><\/h3>\n\n\n\n
At this point, you\u2019ll want to identify the key metrics that will tell you whether your site is doing better this time around. If you had 3,000 monthly active users and were barely scraping by, you may need 6,000 to remain solvent.\u00a0<\/p>\n\n\n\n
Understanding your criteria for success is vital. If you don\u2019t have a target to hit, you won\u2019t know whether you are successful. Some des objectifs r\u00e9alisables<\/a> pourraient inclure :<\/p>\n\n\n\n
\n
Augmentation du nombre d'utilisateurs<\/li>\n\n\n\n
Am\u00e9lioration des recettes<\/li>\n\n\n\n
Obtenir plus d'argent pour la publicit\u00e9<\/a><\/li>\n<\/ul>\n\n\n\n
Non seulement vos objectifs doivent \u00eatre r\u00e9alisables, mais ils doivent \u00eatre aussi pr\u00e9cis que possible. Par exemple, vous pourriez d\u00e9velopper les objectifs ci-dessus comme suit :<\/p>\n\n\n\n
\n
Atteindre plus de 60 000 utilisateurs actifs en six mois<\/li>\n\n\n\n
Moyenne de $10 000 euros de recettes par mois<\/li>\n\n\n\n
Moyenne de $2 000 par mois en dollars de publicit\u00e9<\/li>\n<\/ul>\n\n\n\n
En outre, assurez-vous de disposer d'un m\u00e9thode de suivi de ces param\u00e8tres<\/a>. It\u2019s best to calculate how much activity you would need to make the project truly viable, and create projections out for the next six months, twelve months, and three years.<\/p>\n\n\n\n
<\/span>\u00c9tape 4 : Pr\u00e9parer votre relance<\/span><\/h3>\n\n\n\n
The above steps should have given you the information and goals you need to make whatever changes are necessary for your website. Just how you go about making those changes will entirely depend on your site\u2019s unique elements.<\/p>\n\n\n\n
Before you start that process, however, you\u2019ll want to connect with your community to let them know what\u2019s happening and to get them excited about the changes. <\/p>\n\n\n\n
Tout d'abord, d\u00e9marrez votre buzz de pr\u00e9-lancement<\/a>. You can directly address the changes you\u2019re making to your platform by sending out emails and construire des pages d'atterrissage<\/a>:<\/p>\n\n\n
\n
$\"Exemple$ <\/a><\/figure>\n<\/div>\n\n\n
Especially if your site will be down for a time, when people try to visit they\u2019ll besoin de voir quelque chose<\/em><\/a>.<\/em> You could even capture a \u201cwaitlist\u201d so you can notify people when the website is live again.<\/p>\n\n\n\n
Au cours de la p\u00e9riode pr\u00e9c\u00e9dant la relance, vous pouvez \u00e9galement souhaiter :<\/p>\n\n\n\n
\n
Reach out to any content creators you\u2019ll need to develop new content.<\/li>\n\n\n\n
Faites appel \u00e0 des mod\u00e9rateurs, si n\u00e9cessaire, pour veiller \u00e0 ce que l'exp\u00e9rience de l'utilisateur soit positive.<\/li>\n\n\n\n
Envoyer r\u00e9guli\u00e8rement des courriels aux abonn\u00e9s sur votre liste de diffusion<\/a>.<\/li>\n<\/ul>\n\n\n\n
Enfin, passez en revue votre liste de contr\u00f4le pour le pr\u00e9-lancement<\/a> once again, to ensure that you haven\u2019t missed anything important.<\/p>\n\n\n\n
<\/span>\u00c9tape 5 : Relancer votre site<\/span><\/h3>\n\n\n\n
Once you\u2019re ready to relaunch your site, it\u2019s time to create a coordinated launch effort. You might post to social media, cr\u00e9er un nouveau contenu<\/a>et optimiser votre r\u00e9f\u00e9rencement<\/a>. You can also invest in paid marketing \u2013 at least as long as it takes to rebuild your organic traffic.<\/p>\n\n\n\n
Lorsque Reddit a proc\u00e9d\u00e9 \u00e0 une refonte radicale de son site, la nouvelle version a \u00e9t\u00e9 diffus\u00e9e lentement aupr\u00e8s des utilisateurs. Il a \u00e9galement publi\u00e9 en permanence des mises \u00e0 jour et des annonces :<\/p>\n\n\n
\n
$\"Annonce$ <\/a><\/figure>\n<\/div>\n\n\n
Beaucoup de gens n'aiment pas le changement, et ces voix sont g\u00e9n\u00e9ralement les plus fortes. C'est pourquoi, si vous devez \u00eatre \u00e0 l'\u00e9coute de votre communaut\u00e9, vous devez \u00e9galement examiner vos indicateurs. <\/p>\n\n\n\n
If people say that the site is worse, but your metrics have improved, you\u2019re probably best off staying the course.<\/p>\n\n\n\n
La plupart des sites d'affiliation sont en constante \u00e9volution. Par cons\u00e9quent, une fois que vous aurez relanc\u00e9 votre site, vous voudrez peut-\u00eatre commencer \u00e0 r\u00e9fl\u00e9chir \u00e0 l'avenir de votre site. caract\u00e9ristiques, contenu et valeur<\/a> que vous pourriez ajouter \u00e0 l'avenir. <\/p>\n\n\n\n
Giving some thought (and airtime) to this will reassure members that you\u2019re committed to the platform, you\u2019re going to develop it in the future, and it\u2019s something they should invest their time and money in.<\/p>\n\n\n\n
CONSEIL DE PRO : <\/strong>Sometimes bringing in an expert can be well worth the investment. We\u2019ve got a group of trusted and affordable MemberPress experts who can help with everything from development and design to troubleshooting the causes of churn. Click below to learn more.<\/em><\/p>\n\n\n\n
\n\tTrouver un expert MemberPress<\/a>\n<\/div>\n\n\n\n\n
<\/span>Conclusion<\/strong><\/span><\/h3>\n\n\n\nTous les site d'adh\u00e9sion<\/a> est un succ\u00e8s instantan\u00e9. Parfois, vous devez proc\u00e9der \u00e0 quelques ajustements avant que votre site ne soit \u00e0 la hauteur de son potentiel.<\/p>\n\n\n\n
Dans cet article, nous avons examin\u00e9 les cinq \u00e9tapes les plus importantes pour relancer un site d'affiliation :<\/p>\n\n\n\n
\n
Figure out why your site wasn\u2019t successful.<\/li>\n\n\n\n
Prouvez que votre site a quelque chose \u00e0 offrir.<\/li>\n\n\n\n
Identifiez ce que le succ\u00e8s signifie pour vous.<\/li>\n\n\n\n
Passer \u00e0 la vitesse sup\u00e9rieure pour un autre lancement.<\/li>\n\n\n\n
Relancez votre site.<\/li>\n<\/ol>\n\n\n\n
Do you have a membership site you\u2019re considering relaunching? Tell us about it in the comments below!<\/p>\n\n\n\n
Si vous avez aim\u00e9 cet article, n'oubliez pas de vous abonner \u00e0 notre lettre d'information dans la rubrique bo\u00eete<\/a> jusqu'\u00e0 la droite !<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"
\u2026and whether you should If your membership site isn\u2019t performing as well as it should, a website redesign and relaunch might be precisely what it needs. However, the thought of doing this might feel a bit overwhelming. Fortunately, it will always be easier to relaunch a site that \u201calmost works\u201d rather than build one from [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":31469,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[120,404,134],"tags":[70,914,913],"class_list":{"0":"post-31252","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content","8":"category-data-and-metrics","9":"category-how-to-2","10":"tag-membership-site","11":"tag-site-maintenance","12":"tag-site-relaunch","13":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t