Vous disposez peut-\u00eatre d\u00e9j\u00e0 d'un site web avec un bon trafic, ou vous vous attendez \u00e0 ce que le nombre de vos visiteurs augmente bient\u00f4t. Quoi qu'il en soit, la prochaine \u00e9tape consistera peut-\u00eatre \u00e0 mon\u00e9tiser ce trafic. L'un des moyens les plus simples de gagner de l'argent avec votre site est de proposer des abonnements payants. Vous vous demandez peut-\u00eatre comment convertir votre site en un tel mod\u00e8le d'adh\u00e9sion.<\/p>

CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\nToggle<\/span>

Pourquoi convertir votre site \u00e0 un mod\u00e8le d'adh\u00e9sion<\/a><\/li>
Fonctionnalit\u00e9s cl\u00e9s dont votre site d'adh\u00e9sion peut avoir besoin<\/a><\/li>
Comment convertir votre site en mod\u00e8le d'adh\u00e9sion (en 4 \u00e9tapes)<\/a>
- 1. Cr\u00e9er un contenu de haute qualit\u00e9 r\u00e9serv\u00e9 aux membres<\/a><\/li>
- 2. Configurer le plugin MemberPress<\/a><\/li>
- 3. Ajouter des membres et cr\u00e9er des r\u00e8gles<\/a><\/li>
- 4. Ajouter des liens d'inscription et de connexion \u00e0 la navigation de votre site<\/a><\/li>
- Besoin d'aide pour l'installation ? Laissez faire les pros<\/a><\/li><\/ul><\/li>
- Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
  Heureusement, la Plugin MemberPress<\/a> vous permet de convertir facilement votre site existant en un mod\u00e8le d'adh\u00e9sion. Vous n'avez m\u00eame pas besoin d'expertise technique pour le faire. Tout ce qu'il vous faut, c'est un contenu de qualit\u00e9 pour vos membres ; MemberPress s'occupe du reste.<\/p>\n\n\n\n
  Dans cet article, nous verrons pourquoi vous souhaitez convertir votre site au mod\u00e8le d'adh\u00e9sion. Nous passerons ensuite en revue les quatre \u00e9tapes n\u00e9cessaires \u00e0 la conversion de votre site. C'est parti !<\/p>\n\n\n\n
  <\/span>Pourquoi convertir votre site \u00e0 un mod\u00e8le d'adh\u00e9sion<\/span><\/h2>\n\n\n\n
  Le mod\u00e8le de l'abonnement existe depuis pr\u00e8s de 400 ans<\/a>. Mais au cours des dix derni\u00e8res ann\u00e9es, il a connu une croissance incroyable de 437%.<\/p>\n\n\n\n
  $\"graphique$ <\/a>
  according to research by the subscribed institute, businesses in the Subscription Economy Index™ have grown faster than the S&P 500 by almost 6x over the past 9 years (image reproduite avec l'aimable autorisation de Business Wire)<\/a><\/figcaption><\/figure>\n\n\n\n
  La variante du mod\u00e8le d'abonnement, le mod\u00e8le d'adh\u00e9sion<\/strong>Il est d'autant plus pr\u00e9cieux qu'il ajoute l'appartenance \u00e0 un groupe<\/a><\/em> \u00e0 l'\u00e9quation.<\/p>\n\n\n\n
  En ayant des membres payants sur votre site, vous pouvez gagner des revenus passifs r\u00e9currents. Cela peut m\u00eame devenir votre strat\u00e9gie de mon\u00e9tisation principale ou secondaire.<\/p>\n\n\n\n
  Un site d'adh\u00e9sion r\u00e9ussi montre que les autres vous font suffisamment confiance et vous respectent pour payer pour votre travail. Cela peut vous donner de l'autorit\u00e9 et de la cr\u00e9dibilit\u00e9 dans votre niche.<\/p>\n\n\n\n
  En outre, le mod\u00e8le d'adh\u00e9sion encourage l'engagement continu des membres et un sens de la communaut\u00e9. Cela signifie que vous pouvez promouvoir votre produit aupr\u00e8s d'un public pr\u00e9qualifi\u00e9 qui s'est d\u00e9j\u00e0 investi dans ce que vous avez \u00e0 offrir.<\/p>\n\n\n\n
  Un excellent exemple de site d'adh\u00e9sion est L'\u00e9crasement des comp\u00e9tences<\/a>qui utilise le plugin MemberPress :<\/p>\n\n\n
  \n
  $\"Capture$ <\/a><\/figure>\n<\/div>\n\n\n
  Heureusement, il est facile et abordable de passer \u00e0 un mod\u00e8le d'adh\u00e9sion. Mais cela demande du temps et de la patience.<\/p>\n\n\n\n
  <\/span>Fonctionnalit\u00e9s cl\u00e9s dont votre site d'adh\u00e9sion peut avoir besoin<\/span><\/h2>\n\n\n\n
  Pour prendre en charge le mod\u00e8le d'adh\u00e9sion, votre site web existant peut avoir besoin d'au moins quelques fonctionnalit\u00e9s. Il s'agit au minimum des \u00e9l\u00e9ments suivants<\/p>\n\n\n\n
  \n
  Un formulaire d'inscription s\u00e9curis\u00e9<\/li>\n\n\n\n
  Un moyen d'accepter des paiements en toute s\u00e9curit\u00e9<\/li>\n\n\n\n
  Un outil pour restreindre le contenu derri\u00e8re un paywall<\/li>\n<\/ul>\n\n\n\n
  Pour un exemple de site d'adh\u00e9sion complet et de qualit\u00e9, consultez le site suivant Adh\u00e9sion \u00e0 Costco<\/a> \u00e9cran :<\/p>\n\n\n
  \n
  $\"Capture$ <\/a><\/figure>\n<\/div>\n\n\n
  Lorsque vous s\u00e9lectionnez un niveau d'adh\u00e9sion, le site vous propose un formulaire d'inscription :<\/p>\n\n\n
  \n
  $\"Capture$ <\/a><\/figure>\n<\/div>\n\n\n
  Bien que le mod\u00e8le d'adh\u00e9sion de Costco ne soit pas exclusivement en ligne, le site illustre ce \u00e0 quoi pourrait ressembler un bon d\u00e9but de processus d'adh\u00e9sion.<\/p>\n\n\n\n
  <\/span>Comment convertir votre site en mod\u00e8le d'adh\u00e9sion (en 4 \u00e9tapes)<\/span><\/h2>\n\n\n\n
  \n
  <\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Les \u00e9tapes ci-dessous sont destin\u00e9es \u00e0 vous aider \u00e0 convertir un site WordPress existant en un mod\u00e8le d'adh\u00e9sion. Cependant, le processus de <strong>La cr\u00e9ation d'un site d'affiliation \u00e0 partir de z\u00e9ro est tr\u00e8s similaire<\/strong>.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_42b6889f64e5eda7b29ce8a67e55b1bd\" href=\"https:\/\/memberpress.com\/fr\/blog\/building-an-online-membership-site-using-wordpress\/\" target=\"_blank\" class=\"button button-blue center\">READ >>> Comment cr\u00e9er un site d'adh\u00e9sion sur WordPress<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Pour la conversion, nous utiliserons notre <a href=\"https:\/\/memberpress.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Plugin MemberPress<\/a> pour WordPress, qui poss\u00e8de toutes les fonctionnalit\u00e9s dont vous avez besoin :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot.png\"><img decoding=\"async\" width=\"1024\" height=\"493\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-1024x493.png\" alt=\"Une capture d'\u00e9cran de la page d'accueil de MemberPress, la premi\u00e8re \u00e9tape pour convertir votre site en un mod\u00e8le d'adh\u00e9sion.\" class=\"wp-image-33007\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-1024x493.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-300x145.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-768x370.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-1536x740.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-353x170.png 353w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-840x405.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-1216x586.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-1832x883.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-700x337.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-156x75.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-1080x520.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot.png 1897w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">MemberPress est simple d'utilisation et vous permet de commencer imm\u00e9diatement \u00e0 facturer vos utilisateurs. Il int\u00e8gre d'embl\u00e9e de nombreuses int\u00e9grations avec des services tiers populaires, tels que <a href=\"http:\/\/mailchimp.com\" target=\"_blank\" rel=\"noreferrer noopener\">Mailchimp<\/a> et <a href=\"https:\/\/stripe.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rayure<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est \u00e9galement accompagn\u00e9 d'un <a href=\"https:\/\/memberpress.com\/fr\/blog\/what-is-a-learning-management-system-lms\/\">syst\u00e8me de gestion de l'apprentissage<\/a> (LMS) que vous pouvez utiliser pour cr\u00e9er et vendre des cours en ligne.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_7dc661c20426a777f2b87725afaabc76\" href=\"https:\/\/memberpress.com\/fr\/blog\/sell-courses-on-wordpress\/\" target=\"_blank\" class=\"button button-blue center\">VOIR >>> Comment vendre des cours sur WordPress avec MemberPress<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez besoin d'inspiration pour votre propre site, vous pouvez consulter les sites suivants <a href=\"https:\/\/memberpress.com\/fr\/blog\/memberpress-website-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">Exemples de sites web MemberPress<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-create-high-quality-members-only-content\"><span class=\"ez-toc-section\" id=\"1_Create_High-Quality_Members-Only_Content\"><\/span>1. Cr\u00e9er un contenu de haute qualit\u00e9 r\u00e9serv\u00e9 aux membres<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pour encourager les gens \u00e0 payer pour votre contenu, vous devez vous assurer qu'il apporte une r\u00e9elle valeur ajout\u00e9e \u00e0 leur vie. De plus, cette valeur doit \u00eatre r\u00e9currente. Si les internautes ne voient pas d'avantages futurs \u00e0 ce que vous proposez, il est peu probable qu'ils restent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous cr\u00e9ez votre propre contenu, vous pouvez en dissimuler le meilleur derri\u00e8re une <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-paywall-protected-membership-site-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"paywall\">paywall<\/a>comme le font de nombreuses publications en ligne. Voici un message de <a href=\"https:\/\/medium.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">la plate-forme Medium<\/a>par exemple :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/medium-paywall-screenshot.png\"><img decoding=\"async\" width=\"800\" height=\"245\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/medium-paywall-screenshot.png\" alt=\"Capture d'\u00e9cran du paywall de Medium\" class=\"wp-image-31376\" style=\"width:800px;height:245px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/medium-paywall-screenshot.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/medium-paywall-screenshot-300x92.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/medium-paywall-screenshot-768x235.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Cependant, il n'est pas toujours n\u00e9cessaire de cr\u00e9er soi-m\u00eame un contenu de qualit\u00e9. Le contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs (CGU) peut \u00eatre tout aussi pr\u00e9cieux. Votre site peut \u00eatre une communaut\u00e9 priv\u00e9e dont les membres actifs aiment publier des photos et des vid\u00e9os. Vous verrez souvent ce type de contenu sur des plateformes telles que Facebook et <a href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Slack<\/a>.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_d155e7e24ab0680ab235be83345ab1cd\" href=\"https:\/\/memberpress.com\/fr\/blog\/10-mistakes-to-avoid-when-creating-content\/\" target=\"_blank\" class=\"button button-blue center\">READ >>> 10 erreurs \u00e0 \u00e9viter lors de la cr\u00e9ation de contenu<\/a>\n<\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-configure-the-memberpress-plugin\"><span class=\"ez-toc-section\" id=\"2_Configure_the_MemberPress_Plugin\"><\/span>2. Configurer le plugin MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s <a href=\"https:\/\/memberpress.com\/fr\/docs\/how-to-install-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">installant MemberPress<\/a>vous pouvez le configurer pour qu'il r\u00e9ponde \u00e0 vos besoins. Cela signifie souvent qu'il faut au moins visiter le <em>Pages,<\/em> <em>Compte,<\/em> <em>Domaines,<\/em> et <em>Paiements<\/em> onglets sous <em>MemberPress > Param\u00e8tres.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le cadre de la <a href=\"https:\/\/memberpress.com\/fr\/docs\/pages\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Pages<\/em> onglet<\/a>Dans le cadre de l'utilisation de l'application MemberPress, vous pouvez configurer les pages de base de MemberPress qui seront incluses dans votre site. Vous pouvez d\u00e9finir des URL de base pour les groupes et les membres, et restreindre l'acc\u00e8s non autoris\u00e9 :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-pages-tab.png\"><img decoding=\"async\" width=\"800\" height=\"599\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-pages-tab.png\" alt=\"MemberPress Capture d'\u00e9cran de l'onglet Pages\" class=\"wp-image-31377\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-pages-tab.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-pages-tab-300x225.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-pages-tab-768x575.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Ensuite, le <a href=\"https:\/\/memberpress.com\/fr\/docs\/account\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Compte<\/em> onglet<\/a> vous permet de configurer les autorisations et les enregistrements, ainsi que les param\u00e8tres de connexion et de d\u00e9connexion :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-account-tab.png\"><img decoding=\"async\" width=\"800\" height=\"616\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-account-tab.png\" alt=\"MemberPress Capture d'\u00e9cran de l'onglet Compte\" class=\"wp-image-31378\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-account-tab.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-account-tab-300x231.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-account-tab-768x591.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Les <a href=\"https:\/\/memberpress.com\/fr\/docs\/fields\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Domaines<\/em> onglet<\/a> vous permet de cr\u00e9er des champs personnalis\u00e9s et d'exiger certaines informations lors de l'inscription ou d'un achat connect\u00e9 :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-fields-tab.png\"><img decoding=\"async\" width=\"800\" height=\"376\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-fields-tab.png\" alt=\"Capture d'\u00e9cran de l'onglet Champs de MemberPress\" class=\"wp-image-31379\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-fields-tab.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-fields-tab-300x141.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-fields-tab-768x361.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Les <a href=\"https:\/\/memberpress.com\/fr\/docs\/payments\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Paiements<\/em> onglet<\/a> vous permet d'ajouter des m\u00e9thodes de paiement, telles que Stripe :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-payments-tab.png\"><img decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-payments-tab.png\" alt=\"MemberPress Capture d'\u00e9cran de l'onglet Paiements\" class=\"wp-image-31380\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-payments-tab.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-payments-tab-300x168.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-payments-tab-768x430.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Une fois ces param\u00e8tres d\u00e9finis, votre site est pr\u00eat pour les plans et les r\u00e8gles d'adh\u00e9sion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-add-memberships-and-create-rules\"><span class=\"ez-toc-section\" id=\"3_Add_Memberships_and_Create_Rules\"><\/span>3. Ajouter des membres et cr\u00e9er des r\u00e8gles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les adh\u00e9sions sont ce que les utilisateurs ach\u00e8tent pour faire partie de votre site. MemberPress vous permet de cr\u00e9er plusieurs adh\u00e9sions afin d'offrir des options aux utilisateurs.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"QAI6Ot5MhULcfDxWG\"><div class=\"responsive-video\"><iframe title=\"Comment cr\u00e9er et vendre des abonnements avec MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AnZer6Sj2Wo?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATCH >> CR\u00c9ER DES ADH\u00c9SIONS DANS MEMBERPRESS (+ UNE VUE D'ENSEMBLE DE LA CONFIGURATION)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pour <a href=\"https:\/\/memberpress.com\/fr\/docs\/creating-memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">cr\u00e9er une adh\u00e9sion<\/a>, se rendre sur le site <em>MemberPress > Adh\u00e9sions<\/em>. En haut de la page, cliquez sur le bouton <em>Ajouter un nouveau<\/em> bouton. La page r\u00e9sultante ressemble beaucoup \u00e0 une page WordPress normale :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/new-membership-page.png\"><img decoding=\"async\" width=\"800\" height=\"411\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/new-membership-page.png\" alt=\"Capture d'\u00e9cran de la page de MemberPress permettant d'ajouter une nouvelle adh\u00e9sion\" class=\"wp-image-31383\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/new-membership-page.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/new-membership-page-300x154.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/new-membership-page-768x395.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">A partir de l\u00e0, vous pouvez configurer tous les attributs de l'adh\u00e9sion, y compris le titre, le prix et les conditions. Cliquez sur <em>Publier<\/em> lorsque vous avez termin\u00e9<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9tant donn\u00e9 que vous cr\u00e9ez votre contenu exclusif, vous devez r\u00e9fl\u00e9chir attentivement aux points suivants <a href=\"https:\/\/memberpress.com\/fr\/blog\/membership-model\/\" target=\"_blank\" rel=\"noreferrer noopener\">le mod\u00e8le d'adh\u00e9sion que vous utiliserez<\/a>. Il en va de m\u00eame pour la tarification et les conditions d'adh\u00e9sion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ensuite, vous pouvez <a href=\"https:\/\/memberpress.com\/fr\/docs\/rules-overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">configurer les r\u00e8gles<\/a>. Ils vous permettent de d\u00e9terminer qui a acc\u00e8s \u00e0 quel contenu. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"fsGIRqP0t0Vd7QHnalB3q5uGbLWTZ4C2Uk6MAAmUgPb7BFtnNerO1oc5RceJwyvC29zJsDEgKXrNikoQyWpOY6S8hX3xYMmDEF\"><div class=\"responsive-video\"><iframe title=\"Comment prot\u00e9ger le contenu de WordPress avec MemberPress (Tutoriel des r\u00e8gles)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZMZe-isVTjk?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATCH >> PROT\u00c9GER LE CONTENU DE VOTRE SITE : COMMENT UTILISER LES R\u00c8GLES DE MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Aller \u00e0 <em>MemberPress > R\u00e8gles<\/em> et cliquez sur l'ic\u00f4ne <em>Ajouter un nouveau<\/em> bouton :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-new-rule.png\"><img decoding=\"async\" width=\"800\" height=\"476\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-new-rule.png\" alt=\"Capture d'\u00e9cran de la page de MemberPress permettant d'ajouter une nouvelle r\u00e8gle\" class=\"wp-image-31384\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-new-rule.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-new-rule-300x179.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-new-rule-768x457.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u00c0 partir de l\u00e0, vous pouvez configurer votre r\u00e8gle de la mani\u00e8re la plus judicieuse pour votre entreprise. Cliquez sur <em>Sauvegarder la r\u00e8gle<\/em> lorsque vous avez termin\u00e9, puis rincez et r\u00e9p\u00e9tez l'op\u00e9ration si n\u00e9cessaire.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-add-registration-and-login-links-to-your-site-navigation\"><span class=\"ez-toc-section\" id=\"4_Add_Registration_and_Login_Links_to_Your_Site_Navigation\"><\/span>4. Ajouter des liens d'inscription et de connexion \u00e0 la navigation de votre site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous avez mis en place les adh\u00e9sions et les r\u00e8gles, vos utilisateurs doivent pouvoir s'inscrire. Un moyen efficace de leur faciliter la t\u00e2che consiste \u00e0 <a href=\"https:\/\/memberpress.com\/fr\/docs\/linking-to-your-registration-pages\/\" target=\"_blank\" rel=\"noreferrer noopener\">ajouter un lien d'enregistrement<\/a> dans le menu de navigation principal de votre site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez pointer vers une page d'inscription sp\u00e9cifique ou vers une page contenant vos liens d'inscription. Pour ce faire, allez \u00e0 <em>Tableau de bord > Apparence > Menus<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-menus-page.png\"><img decoding=\"async\" width=\"800\" height=\"457\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-menus-page.png\" alt=\"Capture d'\u00e9cran de la page WordPress permettant de modifier les menus\" class=\"wp-image-31385\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-menus-page.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-menus-page-300x171.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-menus-page-768x439.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Cliquez ensuite sur <em>Options d'\u00e9cran<\/em> dans le coin sup\u00e9rieur droit de l'\u00e9cran. Activer la fonction <em>Adh\u00e9sions<\/em> afin que les \u00e9l\u00e9ments du menu soient disponibles pour la configuration :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-screen-options.png\"><img decoding=\"async\" width=\"800\" height=\"313\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-screen-options.png\" alt=\"Capture d'\u00e9cran des options de l'\u00e9cran WordPress pour les menus\" class=\"wp-image-31386\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-screen-options.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-screen-options-300x117.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-screen-options-768x300.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u00c9largir le <em>L'adh\u00e9sion<\/em> que vous venez d'activer. Il se trouvera sous <em>Ajouter des \u00e9l\u00e9ments de menu<\/em> sur le c\u00f4t\u00e9 gauche de la page, sous le titre de l'onglet. S\u00e9lectionnez les adh\u00e9sions que vous souhaitez ajouter \u00e0 votre menu, puis cliquez sur <em>Ajouter au menu<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-menu-item.png\"><img decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-menu-item.png\" alt=\"Capture d'\u00e9cran des menus WordPress pour g\u00e9rer les \u00e9l\u00e9ments de menu\" class=\"wp-image-31387\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-menu-item.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-menu-item-300x168.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-menu-item-768x430.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Dans la capture d'\u00e9cran ci-dessus, vous pouvez voir l'option <em>Structure du menu<\/em> sur le c\u00f4t\u00e9 droit. Il vous permet de d\u00e9placer les \u00e9l\u00e9ments du menu en les faisant glisser jusqu'\u00e0 la position de votre choix. Vous pouvez maintenant le faire pour le(s) \u00e9l\u00e9ment(s) que vous avez ajout\u00e9(s) si vous pr\u00e9f\u00e9rez qu'il(s) se trouve(nt) plus haut que le bas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outre l'inscription, les utilisateurs devront disposer d'un moyen de se connecter \u00e0 votre site. Pour cela, il faut <a href=\"https:\/\/memberpress.com\/fr\/docs\/memberpress-login-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">cr\u00e9er une page de connexion<\/a>, se rendre sur le site <em>MemberPress > Param\u00e8tres > Pages<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-create-login.png\"><img decoding=\"async\" width=\"800\" height=\"466\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-create-login.png\" alt=\"Capture d'\u00e9cran de la page des param\u00e8tres de MemberPress\" class=\"wp-image-31389\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-create-login.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-create-login-300x175.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-create-login-768x447.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">A gauche de la <em>Page de connexion MemberPress<\/em> cliquez sur le menu d\u00e9roulant et s\u00e9lectionnez <em>Cr\u00e9ation automatique d'une nouvelle page.<\/em> Votre site est maintenant pr\u00eat \u00e0 fonctionner !<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"67ECeThladQUvDnIVzGkXswKpmYlAvokNz5Oj5cNPtM8S7w3YLDg4d8K0Q1LfqcuoHEXBV09r\"><div class=\"responsive-video\"><iframe title=\"Comment personnaliser la page de connexion de MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Z0USNE2JlBo?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATCH >> COMMENT PERSONNALISER LA PAGE DE CONNEXION DE MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Need_Help_Getting_Set_Up_Leave_It_To_The_Pros\"><\/span>Besoin d'aide pour l'installation ? Laissez faire les pros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Lancer un site d'adh\u00e9sion WordPress avec MemberPress est simple, mais tout le monde n'a pas le temps de le faire soi-m\u00eame.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Que vous soyez un entrepreneur occup\u00e9 ou que vous pr\u00e9f\u00e9riez laisser les d\u00e9tails techniques aux experts, nous sommes l\u00e0 pour vous aider.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notre <a href=\"https:\/\/memberpress.com\/fr\/dfy-services\/\" title=\"\">Fait pour vous<\/a> les services de sites d'adh\u00e9sion vous d\u00e9chargent du travail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comptez sur nos Pros MemberPress pour installer votre site rapidement et de mani\u00e8re professionnelle, afin que vous puissiez commencer \u00e0 travailler avec la premi\u00e8re plateforme d'adh\u00e9sion au monde.<\/p>\n\n\n\n<div id=\"ad-68548\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/fr\/ads\/post-dfy-services\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services.png\" class=\"no-lazy-load wp-post-image\" alt=\"MemberPress DFY Services\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services.png 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-300x125.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-50x21.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-18x8.png 18w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-408x170.png 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-700x292.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-156x65.png 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La conversion de votre site pour qu'il accepte les membres n\u00e9cessite de nombreuses fonctionnalit\u00e9s. <a href=\"https:\/\/memberpress.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Plugin MemberPress<\/a> peut simplifier consid\u00e9rablement le processus. Avec un peu de temps, vous pouvez commencer \u00e0 accepter de nouveaux membres tr\u00e8s rapidement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour r\u00e9sumer, les \u00e9tapes n\u00e9cessaires \u00e0 la conversion de votre site sont les suivantes :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Cr\u00e9er un contenu de haute qualit\u00e9 r\u00e9serv\u00e9 aux membres.<\/li>\n\n\n\n<li>Configurer le plugin MemberPress.<\/li>\n\n\n\n<li>Ajouter des plans d'adh\u00e9sion et cr\u00e9er des r\u00e8gles.<\/li>\n\n\n\n<li>Ajoutez des liens d'inscription et de connexion \u00e0 la navigation de votre site.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous des questions sur la conversion de votre site \u00e0 un mod\u00e8le d'adh\u00e9sion ? N'h\u00e9sitez pas \u00e0 nous en faire part dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de vous abonner \u00e0 notre lettre d'information dans la bo\u00eete situ\u00e9e \u00e0 votre droite !<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Un mod\u00e8le de site d'adh\u00e9sion peut \u00eatre un excellent moyen de gagner plus de revenus. Rejoignez-nous pour d\u00e9couvrir les quatre \u00e9tapes n\u00e9cessaires \u00e0 la conversion de votre site en un mod\u00e8le d'adh\u00e9sion !<\/p>","protected":false},"author":76756,"featured_media":33004,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[658,134,102,792],"tags":[931,322],"class_list":["post-31368","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business-ideas","category-how-to-2","category-monetization","category-courses","tag-membership-model","tag-online-business","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"A membership site model can be a great way to earn more revenue. 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