{"id":31408,"date":"2022-01-20T07:00:00","date_gmt":"2022-01-20T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=31408"},"modified":"2022-11-16T15:14:15","modified_gmt":"2022-11-16T22:14:15","slug":"8-monstrous-mistakes-to-avoid-when-creating-selling-your-online-course","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/8-monstrous-mistakes-to-avoid-when-creating-selling-your-online-course\/","title":{"rendered":"8 erreurs monstrueuses \u00e0 \u00e9viter lors de la cr\u00e9ation et de la vente de votre cours en ligne"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p class=\"wp-block-paragraph\">Le monde a-t-il besoin de votre cours en ligne ? Avez-vous le d\u00e9sir ardent d'informer les gens sur un sujet qui vous passionne ?<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6abe5215a3ab0\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6abe5215a3ab0\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/8-monstrous-mistakes-to-avoid-when-creating-selling-your-online-course\/#1_Neglecting_Market_Research\" >#1 N\u00e9gliger les \u00e9tudes de march\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/8-monstrous-mistakes-to-avoid-when-creating-selling-your-online-course\/#2_Overlooking_Specific_Simplicity\" >#2 Oublier la simplicit\u00e9 sp\u00e9cifique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/8-monstrous-mistakes-to-avoid-when-creating-selling-your-online-course\/#3_Not_Using_Enough_Repetition\" >#3 Pas assez de r\u00e9p\u00e9titions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/8-monstrous-mistakes-to-avoid-when-creating-selling-your-online-course\/#4_Rushing_Your_Course\" >#4 Rouler \u00e0 toute allure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/8-monstrous-mistakes-to-avoid-when-creating-selling-your-online-course\/#5_Missing_the_Email_List_Boat\" >#5 Manquer le bateau de la liste d'adresses \u00e9lectroniques<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/8-monstrous-mistakes-to-avoid-when-creating-selling-your-online-course\/#6_Not_Pre-Selling_Your_Course\" >#6 Ne pas vendre votre cours \u00e0 l'avance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/8-monstrous-mistakes-to-avoid-when-creating-selling-your-online-course\/#7_Not_Testing_Everything\" >#7 Ne pas tout tester<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/8-monstrous-mistakes-to-avoid-when-creating-selling-your-online-course\/#8_Not_Planning_Ahead\" >#8 Absence de planification<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/fr\/blog\/8-monstrous-mistakes-to-avoid-when-creating-selling-your-online-course\/#Bonus_Tip\" >Conseil bonus<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/fr\/blog\/8-monstrous-mistakes-to-avoid-when-creating-selling-your-online-course\/#To_Sum_It_Up\" >En r\u00e9sum\u00e9<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Si la r\u00e9ponse est <em>oui<\/em>Je suis ici pour vous \u00e9viter de commettre les erreurs les plus courantes des cr\u00e9ateurs de cours. Vous avez peut-\u00eatre des connaissances approfondies sur le sujet, mais il y a beaucoup de choses qui peuvent mal tourner entre l'id\u00e9e de votre premier cours en ligne et la r\u00e9alisation de ce cours. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour vous aider \u00e0 r\u00e9ussir du premier coup, je vais explorer les huit erreurs les plus courantes que commettent les cr\u00e9ateurs lorsqu'ils d\u00e9veloppent leur premier cours en ligne.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>Clause de non-responsabilit\u00e9<\/strong>: Toutes les erreurs possibles ne sont pas d\u00e9taill\u00e9es dans cet article, mais si vous r\u00e9ussissez \u00e0 faire ces huit choses correctement, vous donnerez \u00e0 votre cours une excellente base pour r\u00e9ussir !<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Commen\u00e7ons par un fait (tr\u00e8s) amusant : <strong>Le march\u00e9 mondial de l'apprentissage en ligne devrait atteindre une valeur de plus de <a href=\"https:\/\/www.statista.com\/statistics\/501104\/worldwide-elearning-market-size\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$543 milliards<\/a> en 2022<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est \u00e9vident que vous \u00eates entr\u00e9 sur le march\u00e9 des cours en ligne pour une raison, et cette statistique pourrait bien \u00eatre la bonne !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-wordpress-membership-site-for-selling-courses-a-step-by-step-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Les cours en ligne sont une excellente m\u00e9thode pour gagner des revenus r\u00e9currents<\/a>. Apr\u00e8s tout, imaginez que vous lanciez vos cours, puis que vous regardiez l'argent rentrer mois apr\u00e8s mois, avec un minimum d'effort.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela ressemble \u00e0 un r\u00eave, n'est-ce pas ?<br><br>Heureusement, ce r\u00eave peut devenir r\u00e9alit\u00e9 si vous adoptez la bonne approche et si vous \u00e9vitez les erreurs les plus monstrueuses lors de la phase de d\u00e9veloppement. Et la premi\u00e8re de ces erreurs est... <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Neglecting_Market_Research\"><\/span>#1 N\u00e9gliger les \u00e9tudes de march\u00e9 <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9velopper un cours en ligne de mani\u00e8re irr\u00e9fl\u00e9chie, sans tenir compte de l'avis du monde ext\u00e9rieur, est une recette qui m\u00e8ne au d\u00e9sastre. Cela peut sembler \u00e9vident, mais vous devez prendre le temps de vous assurer que les gens ont r\u00e9ellement envie d'acheter ce que vous avez l'intention de vendre. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ne sautez jamais cette \u00e9tape. C'est l\u00e0 que vous obtiendrez les informations les plus pr\u00e9cieuses. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tout d'abord, acc\u00e9dez \u00e0 votre <strong><a href=\"https:\/\/memberpress.com\/fr\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">public cible<\/a><\/strong>. Voici quelques pistes pour commencer :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rejoindre des groupes pertinents pour l'industrie sur les m\u00e9dias sociaux <\/li>\n\n\n\n<li>R\u00e9diger des blogs d'invit\u00e9s pour le march\u00e9 que vous visez <\/li>\n\n\n\n<li>\u00c9tablissez des relations dans les forums en ligne et offrez-vous comme ressource. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous avez acc\u00e8s \u00e0 votre <a href=\"https:\/\/blog.shift4shop.com\/create-target-consumer-profile\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">profil du consommateur cible<\/a>Vous pouvez donc vous adresser \u00e0 eux pour obtenir des informations pr\u00e9cieuses sur le march\u00e9. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Target-customer-profiling.png\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Target-customer-profiling.png\" alt=\"Profilage de la client\u00e8le cible\" class=\"wp-image-52885\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Target-customer-profiling.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Target-customer-profiling-300x225.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Target-customer-profiling-768x576.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Target-customer-profiling-227x170.png 227w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Target-customer-profiling-819x614.png 819w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Target-customer-profiling-912x684.png 912w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Target-customer-profiling-691x518.png 691w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Target-customer-profiling-156x117.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Les besoins communs exprim\u00e9s dans l'espace en ligne peuvent fournir d'excellentes id\u00e9es de sujets de cours. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il faut donc \u00eatre \u00e0 l'aise avec les groupes de m\u00e9dias sociaux. Pour vous faire une id\u00e9e des difficult\u00e9s rencontr\u00e9es par les internautes, recherchez dans les groupes LinkedIn et Facebook les questions commen\u00e7ant par <em>\"J'ai besoin\"<\/em>, \"<em>quel est le...\"<\/em> et <em>\"Pourquoi ?\"<\/em> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c0 emporter : <\/strong>Cr\u00e9ez un cours que votre public cible jugera utile et ach\u00e8tera.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La prochaine erreur \u00e0 \u00e9viter est...<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Overlooking_Specific_Simplicity\"><\/span>#2 Oublier la simplicit\u00e9 sp\u00e9cifique<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Votre cours en ligne n'a qu'un seul objectif : apprendre quelque chose aux gens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La raison pour laquelle les gens s'inscrivent \u00e0 un cours est de s'informer sur un sujet ou d'apprendre \u00e0 faire quelque chose, et c'est ce que vous devez leur offrir. Rien de moins et rien de plus. L'accablement est une r\u00e9alit\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En g\u00e9n\u00e9ral, les gens recherchent des connaissances sur des sujets tr\u00e8s sp\u00e9cifiques. Par exemple, quelqu'un peut vouloir apprendre \u00e0 utiliser <a href=\"https:\/\/www.brightpearl.com\/ecommerce-guides\/understanding-barcodes\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">codes \u00e0 barres<\/a>. Un cours sur ce th\u00e8me ne doit pas s'\u00e9garer dans le domaine de la vente au d\u00e9tail multicanal. Restez fid\u00e8le au contenu du cours et aussi pr\u00e9cis que possible. N'oubliez pas que vous pouvez toujours cr\u00e9er d'autres cours sur d'autres sujets !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c0 emporter : <\/strong>Gardez cette question \u00e0 l'esprit lors de l'\u00e9laboration de votre cours : <em>\"Que pourront faire les participants \u00e0 l'issue de la formation ?<\/em> <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Passons \u00e0 la prochaine erreur monstrueuse...<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Not_Using_Enough_Repetition\"><\/span>#3 Pas assez de r\u00e9p\u00e9titions <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Et je le r\u00e9p\u00e8te : <em>ne pas utiliser suffisamment de r\u00e9p\u00e9titions<\/em>. Pour vous assurer que les participants \u00e0 votre cours assimilent les informations, r\u00e9p\u00e9tez-les. Oui, j'ai bien dit \"r\u00e9p\u00e9tez\". Et encore une fois pour la post\u00e9rit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La r\u00e9p\u00e9tition est essentielle \u00e0 la m\u00e9morisation et favorise la r\u00e9flexion, la d\u00e9couverte et la coh\u00e9rence. Une \u00e9tude con\u00e7ue pour saisir l'exp\u00e9rience des \u00e9l\u00e8ves en mati\u00e8re de m\u00e9morisation a montr\u00e9 que la r\u00e9p\u00e9tition est un \u00e9l\u00e9ment cl\u00e9 de l'apprentissage. <a href=\"https:\/\/www.infobase.com\/blog\/featured\/5-valid-opinions-from-students-on-remote-learning\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">opinions sur l'apprentissage \u00e0 distance<\/a> a montr\u00e9 que la r\u00e9p\u00e9tition augmente la motivation personnelle. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous n'incluez pas suffisamment de r\u00e9p\u00e9titions dans le contenu de votre cours, vos \u00e9tudiants risquent de ne pas acqu\u00e9rir les connaissances dont ils ont besoin. Cela peut conduire \u00e0 un mauvais retour d'information et \u00e0 de mauvaises \u00e9valuations de votre cours. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c0 emporter : <\/strong>Concentrez le contenu de votre cours sur les <em>l'apprentissage<\/em>plut\u00f4t que le <em>enseignement<\/em>. Envisagez d'esquisser les grandes lignes de l'apprentissage dans chaque module de cours, suivies des principaux points abord\u00e9s. Dans chaque section de votre plan, indiquez les domaines dans lesquels vous r\u00e9capitulerez les informations donn\u00e9es plus t\u00f4t dans le cours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La quatri\u00e8me chose \u00e0 \u00e9viter est...<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Rushing_Your_Course\"><\/span>#4 Rouler \u00e0 toute allure <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L'id\u00e9e de <a href=\"https:\/\/memberpress.com\/fr\/blog\/online-course-creator\/\" target=\"_blank\" rel=\"noreferrer noopener\">devenir un leader d'opinion avec le lancement de votre premier cours d'apprentissage en ligne<\/a> est passionnant ! Mais n'oubliez jamais qu'il faut du temps pour obtenir de bons r\u00e9sultats. En tant que cr\u00e9ateur de cours en ligne, vous avez de nombreuses t\u00e2ches \u00e0 accomplir : r\u00e9diger un contenu de cours pertinent, enregistrer des vid\u00e9os, les \u00e9diter, cr\u00e9er une liste d'adresses \u00e9lectroniques, et <a href=\"https:\/\/easyaffiliate.com\/blog\/advertise-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">trouver des partenaires affili\u00e9s<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tout cela demandera du temps et des efforts (si l'on veut que le projet soit valable).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les personnes qui s'inscrivent \u00e0 votre cours s'attendent \u00e0 recevoir beaucoup d'informations utiles. Et les informations utiles ne peuvent pas \u00eatre rassembl\u00e9es sur un coup de t\u00eate. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Dont-rush-building-your-course.jpg\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Dont-rush-building-your-course-1024x682.jpg\" alt=\"Ne vous pr\u00e9cipitez pas pour construire votre cours\" class=\"wp-image-52887\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Dont-rush-building-your-course-1024x682.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Dont-rush-building-your-course-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Dont-rush-building-your-course-768x512.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Dont-rush-building-your-course-1536x1023.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Dont-rush-building-your-course-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Dont-rush-building-your-course-840x560.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Dont-rush-building-your-course-1027x684.jpg 1027w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Dont-rush-building-your-course-1546x1030.jpg 1546w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Dont-rush-building-your-course-700x466.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Dont-rush-building-your-course-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Dont-rush-building-your-course-1080x720.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Dont-rush-building-your-course-600x400.jpg 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Dont-rush-building-your-course.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.pexels.com\/photo\/woman-using-laptop-and-drinking-beverage-in-bed-4050415\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Source de l'image<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous \u00eates d\u00e9veloppeur d'applications et vous souhaitez partager vos connaissances \u00e0 l'\u00e9tranger ? Le monde entier entendra parler de votre r\u00e9volutionnaire How to <a href=\"https:\/\/www.globalapptesting.com\/blog\/7-strategies-build-the-perfect-app\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Cr\u00e9er une application mobile<\/a> Le cours se d\u00e9roulera en temps voulu ; soyez patient. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Attendez-vous \u00e0 passer plusieurs semaines sur votre premier projet. Une fois que vous aurez pris le coup de main <a href=\"https:\/\/memberpress.com\/fr\/features\/easily-build-sell-courses\/\" rel=\"noopener noreferrer\" target=\"_blank\">cr\u00e9ation de cours<\/a> (et de constituer une collection de contenus \u00e9volutifs), les choses iront beaucoup plus vite. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c0 emporter : <\/strong>Fixez un d\u00e9lai r\u00e9aliste pour l'ach\u00e8vement du contenu du cours. Pr\u00e9voyez du temps pour \u00e9diter votre contenu, le faire tester et vous assurer de sa qualit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les quatre premi\u00e8res de nos huit erreurs sont donc li\u00e9es au d\u00e9veloppement. Les prochaines \u00e0 l'ordre du jour sont celles qui peuvent \u00eatre \u00e9vit\u00e9es. <em>marketing <\/em>erreurs. Apr\u00e8s tout, l'\u00e9laboration de votre cours n'est qu'un d\u00e9but. Il sera un \u00e9chec spectaculaire si personne ne sait qu'il existe. Et l'un des moyens les plus rapides d'y parvenir est...<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Missing_the_Email_List_Boat\"><\/span>#5 Manquer le bateau de la liste d'adresses \u00e9lectroniques   <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vous avez besoin d'une liste d'adresses \u00e9lectroniques saine et croissante. C'est tout. Et vous devez <a href=\"https:\/\/memberpress.com\/fr\/blog\/4-tips-for-building-your-mailing-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">commencez \u00e0 le construire d\u00e8s maintenant<\/a>. Votre liste doit \u00eatre compos\u00e9e de personnes souhaitant s'inscrire \u00e0 votre cours. Quelques posts Facebook insipides ne suffiront pas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que votre liste de diffusion est bien constitu\u00e9e, r\u00e9fl\u00e9chissez \u00e0 votre strat\u00e9gie de marketing par e-mail. L'essentiel est de trouver le juste \u00e9quilibre : envoyez suffisamment d'e-mails pour que les prospects sachent comment s'inscrire \u00e0 votre formation, mais pas trop, au risque d'\u00eatre accus\u00e9 de harc\u00e8lement. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tout au long de l'\u00e9laboration de votre cours en ligne, maintenez la communication et l'engagement avec vos clients potentiels \u00e0 un niveau \u00e9lev\u00e9. \u00c0 l'approche du lancement de votre cours, envoyez un courriel \u00e0 votre liste pour lui rappeler de s'inscrire. A <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-live-sales-notifications-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">compte \u00e0 rebours<\/a> est un bon moyen de cr\u00e9er un buzz autour du lancement de votre cours.   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c0 emporter : <\/strong>Pour que les gens pr\u00eatent attention \u00e0 votre cours, il faut qu'il arrive dans leur bo\u00eete de r\u00e9ception.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et pour notre prochaine erreur monstrueuse, nous avons...<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Not_Pre-Selling_Your_Course\"><\/span>#6 Ne pas vendre votre cours \u00e0 l'avance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La pr\u00e9vente de votre cours \u00e0 un public restreint et s\u00e9lectionn\u00e9 est une condition pr\u00e9alable. Pour ce faire, vous pouvez vous engager aupr\u00e8s de votre public cible en.. :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Organiser des r\u00e9unions en personne<\/li>\n\n\n\n<li>Envoi de messages priv\u00e9s sur les r\u00e9seaux sociaux <\/li>\n\n\n\n<li>Organiser des campagnes de courrier \u00e9lectronique tr\u00e8s cibl\u00e9es <\/li>\n\n\n\n<li>Utilisation de syst\u00e8mes t\u00e9l\u00e9phoniques VoIP englobant les appels vid\u00e9o, la messagerie instantan\u00e9e et les services vocaux <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><br><a href=\"https:\/\/www.8x8.com\/s\/what-is-voip\" target=\"_blank\" rel=\"noreferrer noopener\">VoIP<\/a> (Voice over Internet Protocol) permet aux utilisateurs de passer des appels via une connexion internet. Le trunking SIP am\u00e9liore encore les capacit\u00e9s VoIP en int\u00e9grant des outils de collaboration flexibles tels que les communications multim\u00e9dias. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette technologie de pointe vous permet d'atteindre facilement les participants potentiels \u00e0 un cours de diff\u00e9rentes mani\u00e8res et par le biais de plusieurs canaux \u00e0 la fois.    <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un sc\u00e9nario d'avant-vente r\u00e9ussi se d\u00e9roulerait sur plusieurs canaux et se pr\u00e9senterait de la mani\u00e8re suivante :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\"Mon cours est en cours de d\u00e9veloppement et j'ai l'intention d'en donner l'acc\u00e8s \u00e0 quinze personnes qui sont pr\u00eates \u00e0 participer au processus de cr\u00e9ation du cours. Je fais cela pour m'assurer que le cours r\u00e9pond pr\u00e9cis\u00e9ment \u00e0 vos besoins. Si 15 personnes s'inscrivent, je poursuivrai la cr\u00e9ation du cours. Dans le cas contraire, il n'y a pas d'engagement, vous serez rembours\u00e9\". <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c0 emporter :<\/strong> La pr\u00e9vente permet de s'assurer que le contenu de votre cours est valid\u00e9 par les personnes les plus susceptibles de l'acheter. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Man-and-woman-in-office-working.jpg\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Man-and-woman-in-office-working-1024x682.jpg\" alt=\"Homme et femme travaillant dans un bureau\" class=\"wp-image-52888\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Man-and-woman-in-office-working-1024x682.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Man-and-woman-in-office-working-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Man-and-woman-in-office-working-768x512.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Man-and-woman-in-office-working-1536x1023.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Man-and-woman-in-office-working-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Man-and-woman-in-office-working-840x560.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Man-and-woman-in-office-working-1027x684.jpg 1027w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Man-and-woman-in-office-working-1546x1030.jpg 1546w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Man-and-woman-in-office-working-700x466.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Man-and-woman-in-office-working-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Man-and-woman-in-office-working-1080x720.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Man-and-woman-in-office-working-600x400.jpg 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Man-and-woman-in-office-working.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.pexels.com\/photo\/man-people-woman-desk-9909069\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Source de l'image<\/a>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Not_Testing_Everything\"><\/span>#7 Ne pas tout tester<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vous connaissez tr\u00e8s bien votre cours, mais ce n'est pas le cas de vos utilisateurs. C'est pourquoi ne pas tester chaque \u00e9l\u00e9ment de votre cours est une erreur de d\u00e9butant. Mais une erreur que vous n'allez pas commettre, n'est-ce pas ? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour tester votre cours de mani\u00e8re exhaustive, inscrivez-vous :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Amis et famille. <\/strong>Votre premier point de contact pour les essais de parcours.<strong>&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>Les b\u00eata-testeurs. <\/strong>Choisissez une s\u00e9lection de testeurs dans votre liste d'adresses \u00e9lectroniques. <a href=\"https:\/\/memberpress.com\/fr\/blog\/free-trials-course-access-duration\/\" target=\"_blank\" rel=\"noreferrer noopener\">Offrez-leur le cours gratuitement en \u00e9change d'un retour d'information.&nbsp;<\/a><\/li>\n\n\n\n<li><strong>Service d'essai. <\/strong>Un service professionnel qui fournira des enregistrements d'\u00e9cran de toutes les interactions. <a href=\"https:\/\/memberpress.com\/go\/fiverr\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Fiverr<\/a> est une excellente ressource \u00e0 cet \u00e9gard. <strong>&nbsp;<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e9rifier que chaque aspect de votre cours fonctionne comme pr\u00e9vu fera une \u00e9norme diff\u00e9rence dans sa r\u00e9ussite. La derni\u00e8re chose que vous souhaitez, c'est que les \u00e9tudiants demandent \u00e0 \u00eatre rembours\u00e9s et laissent de mauvaises critiques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c0 emporter : <\/strong>Un grand nombre de probl\u00e8mes d'interaction avec l'utilisateur peuvent \u00eatre \u00e9vit\u00e9s gr\u00e2ce \u00e0 des tests de cours approfondis. Ajoutez les tests \u00e0 votre liste de choses \u00e0 faire !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour notre derni\u00e8re erreur \u00e9vitable, nous avons le toujours populaire...<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Not_Planning_Ahead\"><\/span>#8 Absence de planification <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour en revenir aux t\u00e9l\u00e9phones, imaginons que vous proposiez un cours sur les t\u00e9l\u00e9communications portant sur le th\u00e8me sp\u00e9cifique des <a href=\"https:\/\/www.8x8.com\/s\/what-is-a-multi-line-phone-system\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"\">syst\u00e8mes t\u00e9l\u00e9phoniques multilignes<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous vous \u00eates concentr\u00e9 sur ce cours et vous n'avez pas r\u00e9fl\u00e9chi \u00e0 ce qui se passera apr\u00e8s le lancement. C'est une erreur courante, mais que vous pouvez \u00e9viter. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est important de savoir o\u00f9 va votre entreprise d'apprentissage en ligne. Une fois votre cours mis en ligne, vous serez occup\u00e9 \u00e0 r\u00e9pondre aux questions des \u00e9tudiants et \u00e0 g\u00e9rer les cours. Envisagez de prendre contact avec un partenaire commercial potentiel afin de pouvoir continuer \u00e0 cr\u00e9er des cours pour r\u00e9pondre \u00e0 la demande.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quelques points \u00e0 prendre en compte pour planifier la croissance future de l'entreprise :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comment commercialiser en permanence mon cours pour maintenir un flux r\u00e9gulier d'\u00e9tudiants ?<\/li>\n\n\n\n<li>\u00c0 quelle fr\u00e9quence dois-je mettre \u00e0 jour le contenu des cours ?<\/li>\n\n\n\n<li>Ai-je besoin d'un partenaire pour promouvoir mes futurs cours ?<\/li>\n\n\n\n<li>Ce th\u00e8me de cours sera-t-il pertinent dans les ann\u00e9es \u00e0 venir ? <\/li>\n\n\n\n<li>Combien de cours vais-je cr\u00e9er par an ? <\/li>\n\n\n\n<li>Comment vais-je susciter le retour d'information des participants au cours ?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c0 emporter : <\/strong>Pensez \u00e0 l'\u00e9tape suivante, apr\u00e8s le lancement, et prenez des mesures pour assurer l'avenir de votre cours. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bonus_Tip\"><\/span>Conseil bonus <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Celui-ci est effrayant. Pr\u00e9parez-vous.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avant de lancer votre cours dans l'\u00e9ther num\u00e9rique, vous devez <strong>demander aux gens de l'acheter. <\/strong>Aie, aie, aie. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est bien beau d'avoir des b\u00eata-testeurs qui re\u00e7oivent le cours gratuitement, mais vous devez savoir que les gens paieront r\u00e9ellement lorsqu'on leur demandera de le faire. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La v\u00e9rit\u00e9 brutale :<\/strong> Si personne n'est pr\u00eat \u00e0 payer pour votre cours, il ne vaut pas la peine d'\u00eatre cr\u00e9\u00e9. Il est pr\u00e9f\u00e9rable de le savoir avant de consacrer beaucoup d'argent et de temps \u00e0 votre projet. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"To_Sum_It_Up\"><\/span>En r\u00e9sum\u00e9 <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avant de vous lancer et de devenir le prochain infopreneur, passez en revue ce plan de r\u00e9ussite :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>S'assurer que le cours envisag\u00e9 correspond \u00e0 la demande de votre public cible<\/strong><\/li>\n\n\n\n<li><strong>Pr\u00e9voir un contenu de cours simple et r\u00e9p\u00e9titif pour une satisfaction maximale de l'\u00e9tudiant<\/strong><\/li>\n\n\n\n<li><strong>Commencez \u00e0 construire votre liste d'adresses \u00e9lectroniques d\u00e8s le d\u00e9but (de pr\u00e9f\u00e9rence avant la fin de votre cours).<\/strong><\/li>\n\n\n\n<li><strong>Pr\u00e9vente de votre cours<\/strong><\/li>\n\n\n\n<li><strong>Tout tester et pr\u00e9voir l'expansion <\/strong><\/li>\n\n\n\n<li><strong>Demandez aux gens d'acheter votre cours<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Vous disposez maintenant des outils n\u00e9cessaires pour r\u00e9ussir votre cours en ligne. Bonne chance pour votre premi\u00e8re incursion dans le monde des cours en ligne !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur<\/strong><a href=\"https:\/\/www.facebook.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong> Facebook<\/strong><\/a><strong>,<\/strong><a href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\" rel=\"noreferrer noopener\"><strong> Twitter<\/strong><\/a><strong>,<\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong> Instagram<\/strong><\/a><strong>,<\/strong><a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a><strong>et<\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong> LinkedIn<\/strong><\/a><strong>! Et n'oubliez pas de vous inscrire dans la bo\u00eete.<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Is the world in need of your online course? Do you have a burning desire to inform people about a subject you\u2019re really passionate about? If the answer is yes, I\u2019m here to save your head and heart from making the most common mistakes of course creators. You may have loads of subject knowledge at [&hellip;]<\/p>\n","protected":false},"author":50325,"featured_media":31630,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,134],"tags":[228],"class_list":["post-31408","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","category-how-to-2","tag-common-mistakes","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Is the world in need of your online course? 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