{"id":31574,"date":"2022-03-31T05:00:00","date_gmt":"2022-03-31T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=31574"},"modified":"2022-11-16T15:13:58","modified_gmt":"2022-11-16T22:13:58","slug":"underpricing-membership","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/underpricing-membership\/","title":{"rendered":"Vos cotisations sont-elles sous-\u00e9valu\u00e9es ? (4 questions \u00e0 se poser)"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Theres_nothing_worse_than_missing_out_on_money_you_could_could_be_making_with_a_simple_price_change_Find_out_if_this_is_you\"><\/span>Il n'y a rien de pire que de passer \u00e0 c\u00f4t\u00e9 de l'argent que l'on pourrait gagner avec un simple changement de prix. D\u00e9couvrez si vous \u00eates dans ce cas.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Fixer vos prix est un peu un jeu. Vous ne voulez pas cr\u00e9er un choc des prix, mais vous ne voulez pas non plus fixer des prix si bas que vous perdez de l'argent ou que votre adh\u00e9sion semble bon march\u00e9.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a4220b0ecbe6\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a4220b0ecbe6\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/underpricing-membership\/#Theres_nothing_worse_than_missing_out_on_money_you_could_could_be_making_with_a_simple_price_change_Find_out_if_this_is_you\" >Il n'y a rien de pire que de passer \u00e0 c\u00f4t\u00e9 de l'argent que l'on pourrait gagner avec un simple changement de prix. D\u00e9couvrez si vous \u00eates dans ce cas.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/underpricing-membership\/#Signs_You_May_Be_Underpricing_Your_Memberships\" >Signes de sous-\u00e9valuation du prix de vos abonnements<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/underpricing-membership\/#Youre_a_new_entrepreneur\" >Vous \u00eates un nouvel entrepreneur<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/underpricing-membership\/#You_feel_uncertain_about_your_pricing\" >Vous n'\u00eates pas s\u00fbr de votre prix<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/underpricing-membership\/#Your_prices_are_way_below_industry_standard\" >Vos prix sont bien inf\u00e9rieurs \u00e0 ceux pratiqu\u00e9s dans le secteur<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/underpricing-membership\/#4_Factors_to_Consider_When_Setting_New_Membership_Prices\" >4 facteurs \u00e0 prendre en compte pour fixer le prix des nouvelles adh\u00e9sions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/underpricing-membership\/#1_The_Value_of_Your_Services\" >1. La valeur de vos services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/underpricing-membership\/#2_Your_Business_Expenses\" >2. Vos d\u00e9penses professionnelles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/fr\/blog\/underpricing-membership\/#3_The_Buying_Power_of_Your_Audience\" >3. Le pouvoir d'achat de votre public<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/fr\/blog\/underpricing-membership\/#4_Your_Competition\" >4. La concurrence<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/fr\/blog\/underpricing-membership\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Il faut trouver le juste milieu.<\/p>\n\n\n\n<p>Heureusement, il n'est pas difficile de calculer le prix id\u00e9al pour vos niveaux d'adh\u00e9sion. Tant que vous <strong>\u00e9valuer votre activit\u00e9 et faire votre \u00e9tude de march\u00e9<\/strong> correctement, vous trouverez probablement une strat\u00e9gie de tarification qui vous conviendra.<\/p>\n\n\n\n<p>Dans ce billet, nous examinerons <strong>signes indiquant que vous ne facturez peut-\u00eatre pas assez vos membres<\/strong>. Nous discuterons ensuite <strong>quatre facteurs \u00e0 prendre en compte pour fixer des prix \u00e9quitables<\/strong>. Commen\u00e7ons !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-you-may-be-underpricing-your-memberships\"><span class=\"ez-toc-section\" id=\"Signs_You_May_Be_Underpricing_Your_Memberships\"><\/span>Signes de sous-\u00e9valuation du prix de vos abonnements<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Que vous soyez <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-start-a-membership-site-to-sell-art-and-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">un artiste<\/a>, <a href=\"https:\/\/memberpress.com\/fr\/blog\/membership-site-recipes-cooking-videos\/\" target=\"_blank\" rel=\"noreferrer noopener\">un chef<\/a>, un <a href=\"https:\/\/memberpress.com\/fr\/blog\/online-course-creator\/\" target=\"_blank\" rel=\"noreferrer noopener\">cr\u00e9ateur de cours en ligne<\/a>ou un <a href=\"https:\/\/easyaffiliate.com\/blog\/affiliate-marketing-for-beginners\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing d'affiliation<\/a> expert - il peut \u00eatre difficile de d\u00e9terminer la valeur de vos services lorsqu'il s'agit d'une entreprise. <a href=\"https:\/\/memberpress.com\/fr\/blog\/online-membership-site-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">cr\u00e9ation d'un site d'adh\u00e9sion<\/a>. <\/p>\n\n\n\n<p>Cependant, <strong>la sous-\u00e9valuation de vos niveaux peut s'av\u00e9rer d\u00e9sastreuse <\/strong>pour l'avenir de votre entreprise d'affiliation.<\/p>\n\n\n\n<p>Voici trois signes r\u00e9v\u00e9lateurs de la n\u00e9cessit\u00e9 de r\u00e9\u00e9valuer vos prix.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Youre_a_new_entrepreneur\"><\/span>Vous \u00eates un nouvel entrepreneur<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>M\u00eame les plus <a href=\"https:\/\/memberpress.com\/fr\/blog\/7-habits-of-successful-membership-site-entrepreneurs\/\" target=\"_blank\" rel=\"noreferrer noopener\">entrepreneurs prosp\u00e8res<\/a> peuvent se trouver en difficult\u00e9 lorsqu'il s'agit de fixer le prix d'un service. Si vous lancez un nouveau site d'adh\u00e9sion, il peut \u00eatre difficile de d\u00e9terminer la valeur de votre site pour ses membres potentiels.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1295534838.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1295534838.jpg\" alt=\"deux jeunes entrepreneurs qui comptent l&#039;argent\" class=\"wp-image-36347\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1295534838.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1295534838-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1295534838-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1295534838-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1295534838-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1295534838-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p>Une adh\u00e9sion en ligne peut inclure certains produits physiques, tels que du contenu imprimable ou du mat\u00e9riel de marque, mais il s'agit g\u00e9n\u00e9ralement d'avantages mineurs. Par cons\u00e9quent, le site web est un produit de base bas\u00e9 sur des services.<\/p>\n\n\n\n<p>Si vous \u00eates un nouvel entrepreneur, vous n'\u00eates peut-\u00eatre pas conscient de cela ou d'autres facteurs qui devraient entrer dans votre structure de prix.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"You_feel_uncertain_about_your_pricing\"><\/span>Vous n'\u00eates pas s\u00fbr de votre prix<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Certains propri\u00e9taires d'entreprises en ligne peuvent souffrir de <a href=\"https:\/\/www.verywellmind.com\/imposter-syndrome-and-social-anxiety-disorder-4156469\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">le syndrome de l'imposteur<\/a>. Cette ins\u00e9curit\u00e9 conduit souvent \u00e0 une sous-\u00e9valuation des prix. Si vous \u00eates nouveau dans le monde des affaires, vous risquez de saboter vos projets en vous sous-\u00e9valuant et en sous-estimant votre site d'affiliation. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1169713649.jpg\"><img decoding=\"async\" width=\"780\" height=\"448\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1169713649.jpg\" alt=\"homme au regard incertain\" class=\"wp-image-36348\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1169713649.jpg 780w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1169713649-300x172.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1169713649-768x441.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1169713649-296x170.jpg 296w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1169713649-700x402.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1169713649-156x90.jpg 156w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/a><\/figure>\n\n\n\n<p>La g\u00e9n\u00e9rosit\u00e9 est un trait de caract\u00e8re noble. Cependant, si vous voulez que votre entreprise survive, il vous faut un syst\u00e8me de financement durable. <a href=\"https:\/\/easyaffiliate.com\/blog\/affiliate-marketing-business-plan\/\" target=\"_blank\" rel=\"noreferrer noopener\">plan d'entreprise<\/a>. En outre, la nature d'une entreprise est en constante \u00e9volution. C'est d'autant plus vrai pour les sites d'adh\u00e9sion qu'ils sont enti\u00e8rement num\u00e9riques.<\/p>\n\n\n\n<p><strong>Si vous ressentez une vague d'incertitude lorsque vous pensez \u00e0 vos prix, c'est le signe que vous devez y r\u00e9fl\u00e9chir \u00e0 deux fois. <\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Your_prices_are_way_below_industry_standard\"><\/span>Vos prix sont bien inf\u00e9rieurs \u00e0 ceux pratiqu\u00e9s dans le secteur<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Fixer un prix initial tr\u00e8s inf\u00e9rieur \u00e0 celui de la concurrence peut parfois \u00eatre une bonne strat\u00e9gie. <em>mais seulement au tout d\u00e9but<\/em>. <\/strong>Si cela fait plus d'un an et que vous n'avez pas ajust\u00e9 vos honoraires, il y a de fortes chances que votre prix soit sous-\u00e9valu\u00e9. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1193782223.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1193782223.jpg\" alt=\"la relation entre le prix et la valeur\" class=\"wp-image-36349\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1193782223.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1193782223-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1193782223-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1193782223-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1193782223-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/iStock-1193782223-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p>Nous savons que le fait de demander des prix plus \u00e9lev\u00e9s ou d'augmenter vos frais courants peut vous mettre mal \u00e0 l'aise. Toutefois, une tarification \u00e9quitable de vos services sera b\u00e9n\u00e9fique \u00e0 votre entreprise \u00e0 long terme. Dans l'ensemble, le fait de facturer davantage vous donnera la possibilit\u00e9 d'apporter des am\u00e9liorations et de fournir un service encore meilleur \u00e0 vos clients.<\/p>\n\n\n\n<p>Il vous aidera \u00e9galement \u00e0 <strong>\u00e9viter de pr\u00e9senter votre marque comme \u00e9tant bon march\u00e9 et sans valeur<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-factors-to-consider-when-setting-new-membership-prices\"><span class=\"ez-toc-section\" id=\"4_Factors_to_Consider_When_Setting_New_Membership_Prices\"><\/span>4 facteurs \u00e0 prendre en compte pour fixer le prix des nouvelles adh\u00e9sions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Examinons maintenant quatre facteurs qui peuvent vous aider \u00e0 fixer des prix d'adh\u00e9sion \u00e9quitables.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-the-value-of-your-services\"><span class=\"ez-toc-section\" id=\"1_The_Value_of_Your_Services\"><\/span>1. La valeur de vos services<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Vous devez <strong>envisager de privil\u00e9gier la qualit\u00e9 plut\u00f4t que la quantit\u00e9<\/strong> lors de la conception de votre site d'adh\u00e9sion. Dans le pass\u00e9, une approche ax\u00e9e sur le contenu \u00e9tait plus populaire. Cependant, les tendances en mati\u00e8re d'adh\u00e9sion ont \u00e9volu\u00e9 vers une plus grande diversit\u00e9 de contenus. <a href=\"https:\/\/memberpress.com\/fr\/blog\/start-community-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">les espaces en ligne centr\u00e9s sur la communaut\u00e9<\/a>. <\/p>\n\n\n\n<p>Depuis que la pand\u00e9mie a frapp\u00e9 et qu'une plus grande partie du monde est pass\u00e9e au num\u00e9rique, les communaut\u00e9s de membres en ligne sont devenues plus courantes. Ces espaces permettent aux membres de se connecter et m\u00eame d'acqu\u00e9rir de nouvelles comp\u00e9tences. <\/p>\n\n\n\n<p>Les groupes les plus populaires sont les suivants <a href=\"https:\/\/circle.digitalnomadgirls.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Le laboratoire<\/a> et <a href=\"https:\/\/fwfg.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Trouver ce qui fait du bien (FWFG)<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/FWFG-membership-site-2.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/FWFG-membership-site-2-1024x428.png\" alt=\"Le site d&#039;adh\u00e9sion de Yoga With Adriene, Find What Feels Good.\" class=\"wp-image-31594\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/FWFG-membership-site-2-1024x428.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/FWFG-membership-site-2-300x125.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/FWFG-membership-site-2-768x321.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/FWFG-membership-site-2-1536x643.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/FWFG-membership-site-2-2048x857.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Il est important de noter que tous ces sites d'adh\u00e9sion populaires proposent un contenu et des services de qualit\u00e9. Ces offres peuvent inclure des contenus exclusifs tels que des vid\u00e9os, des bulletins d'information, des \u00e9v\u00e9nements, etc. <\/p>\n\n\n\n<p>Ce contenu pr\u00e9cieux permet \u00e0 ces sites membres de pratiquer des prix \u00e9lev\u00e9s et d'attirer de nouveaux membres. <\/p>\n\n\n\n<p>Lorsque vous choisissez vos cotisations, vous devez \u00e9valuer honn\u00eatement le travail que vous effectuez. R\u00e9fl\u00e9chissez \u00e0 l'\u00e9volution de vos services aux membres afin de pouvoir tenir compte de cette diff\u00e9rence. <\/p>\n\n\n\n<p>Par ailleurs, si vous commencez \u00e0 peine \u00e0 travailler, \u00e9valuez d\u00e8s \u00e0 pr\u00e9sent la valeur r\u00e9elle de vos offres. <\/p>\n\n\n\n<p>Rappelez-vous que <strong>une tarification insuffisante peut rebuter vos clients<\/strong>. De nombreuses personnes sont pr\u00eates \u00e0 payer pour un produit ou un service de qualit\u00e9. Ils pourraient \u00eatre sceptiques \u00e0 l'id\u00e9e d'investir dans votre adh\u00e9sion s'ils la per\u00e7oivent comme trop bon march\u00e9.<\/p>\n\n\n\n<p>Enfin, nous vous conseillons de vous habituer \u00e0 l'id\u00e9e que la valeur de votre adh\u00e9sion \u00e9volue constamment. Il serait donc judicieux de <strong>envisager d'\u00e9valuer r\u00e9guli\u00e8rement l'impact de vos progr\u00e8s sur votre tarification<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-your-business-expenses\"><span class=\"ez-toc-section\" id=\"2_Your_Business_Expenses\"><\/span>2. Vos d\u00e9penses professionnelles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>En tant que chef d'entreprise, vous \u00eates probablement tr\u00e8s attentif aux aspects suivants <a href=\"https:\/\/memberpress.com\/fr\/blog\/budgeting-tips-for-online-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">votre budget<\/a>. Cependant, vos d\u00e9penses peuvent devenir confuses si vous dirigez une entreprise en ligne qui \u00e9volue rapidement. <\/p>\n\n\n\n<p>Par exemple, vous pouvez oublier de comptabiliser certains outils num\u00e9riques ou services logiciels que vous utilisez. Ou pire encore, vous \u00eates peut-\u00eatre tomb\u00e9 dans le pi\u00e8ge de la <strong>the age-old trap of \u201cnot paying yourself\u201d for the sake of the business<\/strong>.<\/p>\n\n\n\n<p>Si c'est le cas, vous pouvez envisager de travailler avec un gestionnaire d'entreprise ou un planificateur financier pour vous aider \u00e0 v\u00e9rifier vos frais g\u00e9n\u00e9raux. Le fait de voir chaque centime que vous d\u00e9pensez pour votre entreprise peut faire une \u00e9norme diff\u00e9rence lorsque vous d\u00e9cidez de ce que vous devez facturer \u00e0 vos membres.<\/p>\n\n\n\n<p>Prenons l'exemple de l'\u00e9manation exclusive de <a href=\"https:\/\/digitalnomadgirls.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Les nomades num\u00e9riques<\/a>The Lab. Apr\u00e8s avoir proc\u00e9d\u00e9 \u00e0 une \u00e9valuation d\u00e9taill\u00e9e de son activit\u00e9, l'entreprise a d\u00e9cid\u00e9 d'augmenter consid\u00e9rablement le montant de ses cotisations, ce qui s'est av\u00e9r\u00e9 \u00eatre une excellente d\u00e9cision. <\/p>\n\n\n\n<p>Ne soyez pas surpris si votre audit vous incite \u00e9galement \u00e0 augmenter vos prix :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/The-Lab-membership-site-pricing.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/The-Lab-membership-site-pricing-1024x680.png\" alt=\"La communaut\u00e9 exclusive de Digital Nomad Girl, The Lab.\" class=\"wp-image-31595\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/The-Lab-membership-site-pricing-1024x680.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/The-Lab-membership-site-pricing-300x199.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/The-Lab-membership-site-pricing-768x510.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/The-Lab-membership-site-pricing-1536x1020.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/The-Lab-membership-site-pricing-2048x1360.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Un changement aussi radical peut sembler effrayant. Toutefois, n'oubliez pas qu'un examen approfondi de vos d\u00e9penses professionnelles peut vous aider \u00e0 \u00e9tablir <strong>r\u00e9aliste <\/strong>les frais d'adh\u00e9sion. Cette structure tarifaire peut constituer l'\u00e9pine dorsale d'un plan financier solide pour un service durable. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-the-buying-power-of-your-audience\"><span class=\"ez-toc-section\" id=\"3_The_Buying_Power_of_Your_Audience\"><\/span>3. Le pouvoir d'achat de votre public<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si vous disposez d'un plan d'entreprise solide, vous devriez \u00e9galement avoir une id\u00e9e claire de votre public cible. Toutefois, il n'est jamais trop tard pour \u00e9tablir votre <a href=\"https:\/\/www.linkedin.com\/pulse\/how-do-i-build-my-customer-avatar-jon-allen\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">avatar du client<\/a>. <\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_625892371f3b6\" href=\"https:\/\/memberpress.com\/fr\/blog\/finding-your-target-audience-for-your-membership-site\/\"  target=\"_blank\" class=\"button button-blue center\">READ >> How to Identify Your Target Audience (Fast & Free)<\/a>\n<\/div>\n\n\n\n\n<p>En particulier, vous pouvez souhaiter<strong> prendre en compte le revenu disponible typique de vos membres<\/strong>. Vous devriez \u00e9galement r\u00e9fl\u00e9chir aux valeurs de vos membres lorsque vous faites cela. <\/p>\n\n\n\n<p>Par exemple, si vous vous adressez \u00e0 des investisseurs en capital-risque qui gagnent beaucoup d'argent et qui ont l'habitude de payer le prix fort, vous pouvez augmenter vos prix. Ces membres peuvent m\u00eame \u00eatre en mesure de d\u00e9duire leurs frais d'adh\u00e9sion des d\u00e9penses de l'entreprise : <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Venture-capitalist-membership-1.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Venture-capitalist-membership-1-1024x594.png\" alt=\"Adh\u00e9sion \u00e0 la Los Angeles Venture Association.\" class=\"wp-image-31597\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Venture-capitalist-membership-1-1024x594.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Venture-capitalist-membership-1-300x174.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Venture-capitalist-membership-1-768x445.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Venture-capitalist-membership-1-1536x891.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Venture-capitalist-membership-1-2048x1187.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Par ailleurs, si l'activisme et l'\u00e9quit\u00e9 sont des valeurs fondamentales de votre site d'affiliation, vous pouvez souhaiter <strong>proposer des plans de paiement multiples en fonction des revenus des membres<\/strong>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Study-Hall-membership-pricing.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Study-Hall-membership-pricing-1024x488.png\" alt=\"Study Hall &quot;Media Workers of Color&quot;, cotisations.\" class=\"wp-image-31599\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Study-Hall-membership-pricing-1024x488.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Study-Hall-membership-pricing-300x143.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Study-Hall-membership-pricing-768x366.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Study-Hall-membership-pricing-1536x732.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Study-Hall-membership-pricing.png 1712w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Si vous avez un public suffisamment large et que votre site sert de base de donn\u00e9es, vous pouvez m\u00eame proposer <strong>rabais de subvention<\/strong>. <\/p>\n\n\n\n<p>Par exemple, <a href=\"https:\/\/studyhall.xyz\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Salle d'\u00e9tude<\/a> is a resource-focused network for writers. It provides a much more affordable plan for \u201cMedia Workers of Color\u201d in an effort to address industry disparities.` <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-your-competition\"><span class=\"ez-toc-section\" id=\"4_Your_Competition\"><\/span>4. La concurrence<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>En ce qui concerne la tarification, <strong>il est essentiel d'\u00e9tudier votre concurrence<\/strong>. Cela dit, l'objectif de votre recherche ne doit pas \u00eatre d'\u00e9tablir le prix m\u00e9dian et de demander un prix beaucoup plus bas.<\/p>\n\n\n\n<p>Consid\u00e9rez les taux de vos pairs comme un indicateur g\u00e9n\u00e9ral de ce qui est r\u00e9aliste pour votre mod\u00e8le d'adh\u00e9sion. Vous pourrez alors d\u00e9cider de la valeur de votre site. N'oubliez pas que la concurrence n'est pas n\u00e9cessairement mauvaise.<\/p>\n\n\n\n<p>Par exemple, il existe de nombreuses applications gratuites de remise en forme. <a href=\"https:\/\/www.fitbit.com\/global\/us\/app\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"l&#039;application Fitbit\">L'application Fitbit<\/a>qui co\u00fbte environ $10 par mois, reste un succ\u00e8s gr\u00e2ce \u00e0 la qualit\u00e9 sup\u00e9rieure de son contenu personnalis\u00e9 :<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/fitbitapp-scaled.jpg\"><img decoding=\"async\" width=\"1024\" height=\"601\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/fitbitapp-1024x601.jpg\" alt=\"l&#039;application fitbit avec l&#039;appareil fitbit\" class=\"wp-image-36335\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/fitbitapp-1024x601.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/fitbitapp-300x176.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/fitbitapp-768x451.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/fitbitapp-1536x901.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/fitbitapp-2048x1202.jpg 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/fitbitapp-290x170.jpg 290w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/fitbitapp-840x493.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/fitbitapp-1166x684.jpg 1166w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/fitbitapp-1755x1030.jpg 1755w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/fitbitapp-700x411.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/fitbitapp-156x92.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/03\/fitbitapp-1080x634.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Comme nous l'avons mentionn\u00e9 pr\u00e9c\u00e9demment, une tarification insuffisante peut se retourner contre vous et envoyer un signal d'alarme \u00e0 vos membres potentiels. Si vous \u00eates prudent face aux taux \u00e9lev\u00e9s que vous d\u00e9couvrez, vous pouvez toujours <strong>offrir des remises promotionnelles <\/strong>pour les nouveaux utilisateurs qui s'inscrivent pour une ann\u00e9e enti\u00e8re.<\/p>\n\n\n\n<p><strong>Dans l'ensemble, vous devriez envisager de facturer des frais en fonction de votre valeur, de vos d\u00e9penses et du pouvoir d'achat de votre public. <\/strong>Cependant, si vous n\u00e9gligez de faire des recherches sur vos concurrents, votre site d'adh\u00e9sion risque de se faire remarquer.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caract\u00e8re cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t<div><p>Commencez \u00e0 \u00eatre pay\u00e9 pour le contenu que vous cr\u00e9ez.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nous savons qu'il n'est pas toujours facile de demander de l'argent aux gens. C'est particuli\u00e8rement vrai pour les services communautaires tels que les sites d'adh\u00e9sion. <\/p>\n\n\n\n<p>Cependant, <strong>au lieu de laisser vos prix vous freiner, vous pouvez les utiliser pour am\u00e9liorer votre activit\u00e9 \u00e0 long terme<\/strong>.<\/p>\n\n\n\n<p>N'oubliez pas de prendre en compte les facteurs suivants lorsque vous fixez le prix de vos adh\u00e9sions :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>La valeur de vos services<\/li><li>Vos d\u00e9penses professionnelles<\/li><li>Le pouvoir d'achat de votre public<\/li><li>Votre concurrence<\/li><\/ol>\n\n\n\n<p>Avez-vous des questions sur la fixation de prix \u00e9quitables pour vos adh\u00e9sions ? N'h\u00e9sitez pas \u00e0 nous en faire part dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de vous abonner \u00e0 notre lettre d'information dans la rubrique <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> \u00e0 votre droite !<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Vous ne savez pas combien facturer votre site d'adh\u00e9sion ? D\u00e9couvrez pourquoi votre prix est peut-\u00eatre trop bas et comment vous pouvez d\u00e9terminer un prix juste pour vos services !<\/p>","protected":false},"author":76756,"featured_media":35499,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,121],"tags":[70,322],"class_list":{"0":"post-31574","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-pricing","9":"tag-membership-site","10":"tag-online-business","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Are you unsure about how much to charge for your membership site? Learn why you may be underpricing and how you can determine a fair price for your services!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<meta name=\"keywords\" content=\"membership site,online business\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/fr\/blog\/underpricing-membership\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Are You Underpricing Your Memberships? (4 Questions to Ask Yourself)\" \/>\n\t\t<meta property=\"og:description\" content=\"Are you unsure about how much to charge for your membership site? Learn why you may be underpricing and how you can determine a fair price for your services!\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/fr\/blog\/underpricing-membership\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-pricing.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-pricing.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2022-03-31T11:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2022-11-16T22:13:58+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Are You Underpricing Your Memberships? (4 Questions to Ask Yourself)\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Are you unsure about how much to charge for your membership site? Learn why you may be underpricing and how you can determine a fair price for your services!\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-pricing.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/underpricing-membership\\\/#blogposting\",\"name\":\"Are You Underpricing Your Memberships? (4 Questions to Ask Yourself)\",\"headline\":\"Are You Underpricing Your Memberships? (4 Questions to Ask Yourself)\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/membership-pricing.jpg\",\"width\":1480,\"height\":832,\"caption\":\"You might be underpricing your memberships\"},\"datePublished\":\"2022-03-31T05:00:00-04:00\",\"dateModified\":\"2022-11-16T15:13:58-05:00\",\"inLanguage\":\"fr-FR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/underpricing-membership\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/underpricing-membership\\\/#webpage\"},\"articleSection\":\"Advice, Pricing, Membership Site, online business\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/underpricing-membership\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/membership-site\\\/#listItem\",\"name\":\"Membership Site\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/membership-site\\\/#listItem\",\"position\":2,\"name\":\"Membership Site\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/membership-site\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/membership-site\\\/pricing\\\/#listItem\",\"name\":\"Pricing\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/membership-site\\\/pricing\\\/#listItem\",\"position\":3,\"name\":\"Pricing\",\"item\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/membership-site\\\/pricing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/underpricing-membership\\\/#listItem\",\"name\":\"Are You Underpricing Your Memberships? (4 Questions to Ask Yourself)\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/membership-site\\\/#listItem\",\"name\":\"Membership Site\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/underpricing-membership\\\/#listItem\",\"position\":4,\"name\":\"Are You Underpricing Your Memberships? (4 Questions to Ask Yourself)\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/category\\\/membership-site\\\/pricing\\\/#listItem\",\"name\":\"Pricing\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/underpricing-membership\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/underpricing-membership\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/staff-writer\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/staff-writer\\\/\",\"name\":\"Zeph Bluestone\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1782400568\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/underpricing-membership\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/underpricing-membership\\\/\",\"name\":\"Are You Underpricing Your Memberships? (4 Questions to Ask Yourself)\",\"description\":\"Are you unsure about how much to charge for your membership site? Learn why you may be underpricing and how you can determine a fair price for your services!\",\"inLanguage\":\"fr-FR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/underpricing-membership\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/membership-pricing.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/underpricing-membership\\\/#mainImage\",\"width\":1480,\"height\":832,\"caption\":\"You might be underpricing your memberships\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/blog\\\/underpricing-membership\\\/#mainImage\"},\"datePublished\":\"2022-03-31T05:00:00-04:00\",\"dateModified\":\"2022-11-16T15:13:58-05:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Are You Underpricing Your Memberships? (4 Questions to Ask Yourself)<\/title>\n\n","aioseo_head_json":{"title":"Vos cotisations sont-elles sous-\u00e9valu\u00e9es ? (4 questions \u00e0 se poser)","description":"Vous ne savez pas combien facturer votre site d'adh\u00e9sion ? D\u00e9couvrez pourquoi votre prix est peut-\u00eatre trop bas et comment vous pouvez d\u00e9terminer un prix juste pour vos services !","canonical_url":"https:\/\/memberpress.com\/fr\/blog\/underpricing-membership\/","robots":"max-image-preview:large","keywords":"membership site,online business","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/fr\/blog\/underpricing-membership\/#blogposting","name":"Are You Underpricing Your Memberships? (4 Questions to Ask Yourself)","headline":"Are You Underpricing Your Memberships? (4 Questions to Ask Yourself)","author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/staff-writer\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-pricing.jpg","width":1480,"height":832,"caption":"You might be underpricing your memberships"},"datePublished":"2022-03-31T05:00:00-04:00","dateModified":"2022-11-16T15:13:58-05:00","inLanguage":"fr-FR","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/underpricing-membership\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/blog\/underpricing-membership\/#webpage"},"articleSection":"Advice, Pricing, Membership Site, online business"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/fr\/blog\/underpricing-membership\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/fr","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/#listItem","name":"Membership Site"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/#listItem","position":2,"name":"Membership Site","item":"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/pricing\/#listItem","name":"Pricing"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/pricing\/#listItem","position":3,"name":"Pricing","item":"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/pricing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/underpricing-membership\/#listItem","name":"Are You Underpricing Your Memberships? (4 Questions to Ask Yourself)"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/#listItem","name":"Membership Site"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/underpricing-membership\/#listItem","position":4,"name":"Are You Underpricing Your Memberships? (4 Questions to Ask Yourself)","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/pricing\/#listItem","name":"Pricing"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/fr\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/fr\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/fr\/blog\/underpricing-membership\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/fr\/blog\/underpricing-membership\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/fr\/blog\/author\/staff-writer\/#author","url":"https:\/\/memberpress.com\/fr\/blog\/author\/staff-writer\/","name":"Zeph Bluestone","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1782400568"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/fr\/blog\/underpricing-membership\/#webpage","url":"https:\/\/memberpress.com\/fr\/blog\/underpricing-membership\/","name":"Are You Underpricing Your Memberships? (4 Questions to Ask Yourself)","description":"Are you unsure about how much to charge for your membership site? Learn why you may be underpricing and how you can determine a fair price for your services!","inLanguage":"fr-FR","isPartOf":{"@id":"https:\/\/memberpress.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/fr\/blog\/underpricing-membership\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/staff-writer\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/fr\/blog\/author\/staff-writer\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-pricing.jpg","@id":"https:\/\/memberpress.com\/fr\/blog\/underpricing-membership\/#mainImage","width":1480,"height":832,"caption":"You might be underpricing your memberships"},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/fr\/blog\/underpricing-membership\/#mainImage"},"datePublished":"2022-03-31T05:00:00-04:00","dateModified":"2022-11-16T15:13:58-05:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/fr\/#website","url":"https:\/\/memberpress.com\/fr\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"fr-FR","publisher":{"@id":"https:\/\/memberpress.com\/fr\/#organization"}}]},"og:locale":"fr_FR","og:site_name":"MemberPress","og:type":"article","og:title":"Are You Underpricing Your Memberships? (4 Questions to Ask Yourself)","og:description":"Are you unsure about how much to charge for your membership site? Learn why you may be underpricing and how you can determine a fair price for your services!","og:url":"https:\/\/memberpress.com\/fr\/blog\/underpricing-membership\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-pricing.jpg","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-pricing.jpg","og:image:width":1480,"og:image:height":832,"article:published_time":"2022-03-31T11:00:00+00:00","article:modified_time":"2022-11-16T22:13:58+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"Are You Underpricing Your Memberships? (4 Questions to Ask Yourself)","twitter:description":"Are you unsure about how much to charge for your membership site? Learn why you may be underpricing and how you can determine a fair price for your services!","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-pricing.jpg"},"aioseo_meta_data":{"post_id":"31574","title":null,"description":"Vous ne savez pas combien facturer votre site d'adh\u00e9sion ? D\u00e9couvrez pourquoi votre prix est peut-\u00eatre trop bas et comment vous pouvez d\u00e9terminer un prix juste pour vos services !","keywords":[],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":"#post_title","og_description":"#post_excerpt","og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 19:13:12","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2021-12-23 18:53:56","updated":"2026-03-03 15:02:31"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/\" title=\"Membership Site\">Membership Site<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/pricing\/\" title=\"Pricing\">Pricing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tAre You Underpricing Your Memberships? (4 Questions to Ask Yourself)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Membership Site","link":"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/"},{"label":"Pricing","link":"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/pricing\/"},{"label":"Are You Underpricing Your Memberships? (4 Questions to Ask Yourself)","link":"https:\/\/memberpress.com\/fr\/blog\/underpricing-membership\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/31574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=31574"}],"version-history":[{"count":1,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/31574\/revisions"}],"predecessor-version":[{"id":79673,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/31574\/revisions\/79673"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/35499"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=31574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=31574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=31574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}