{"id":31716,"date":"2022-03-10T05:00:00","date_gmt":"2022-03-10T12:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=31716"},"modified":"2023-01-06T16:20:04","modified_gmt":"2023-01-06T23:20:04","slug":"start-online-magazine","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/start-online-magazine\/","title":{"rendered":"Comment cr\u00e9er un magazine en ligne avec WordPress (en 3 \u00e9tapes)"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"With_the_membership_model_you_can_start_an_online_magazine_%E2%80%93_and_maintain_your_independence\"><\/span>Avec le mod\u00e8le d'adh\u00e9sion, vous pouvez lancer un magazine en ligne - <em>et maintenir votre ind\u00e9pendance<\/em>!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les contenus r\u00e9dactionnels ont beaucoup de succ\u00e8s. Et on comprend ais\u00e9ment pourquoi : c\u2019est l\u2019un des meilleurs moyens de partager des id\u00e9es et des opinions. Mais si vous envisagez de lancer un magazine en ligne pour publier des articles informatifs (les v\u00f4tres ou ceux d\u2019autres auteurs), vous ne savez peut-\u00eatre pas encore quel format lui donner.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a8c970311346\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a8c970311346\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/start-online-magazine\/#With_the_membership_model_you_can_start_an_online_magazine_%E2%80%93_and_maintain_your_independence\" >Gr\u00e2ce au mod\u00e8le d'adh\u00e9sion, vous pouvez lancer un magazine en ligne tout en conservant votre ind\u00e9pendance !<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/start-online-magazine\/#MemberPress_Site_Example_The_Canary\" >MemberPress Exemple de site Le Canari<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/start-online-magazine\/#Why_You_Might_Want_to_Start_an_Online_Magazine_with_WordPress\" >Pourquoi cr\u00e9er un magazine en ligne avec WordPress ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/start-online-magazine\/#How_to_Start_an_Online_Magazine_In_3_Steps\" >Comment cr\u00e9er un magazine en ligne (en 3 \u00e9tapes)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/start-online-magazine\/#The_Takeaway\" >\u00c0 emporter<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Un site d'adh\u00e9sion est la solution id\u00e9ale. En tirant parti des caract\u00e9ristiques propres au mod\u00e8le d'adh\u00e9sion, vous pouvez cr\u00e9er un magazine en ligne qui suscite l'int\u00e9r\u00eat de lecteurs et d'auteurs du monde entier, tout en conservant votre ind\u00e9pendance vis-\u00e0-vis des tiers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous allons voir pourquoi vous pourriez avoir envie de cr\u00e9er votre publication sur WordPress. Nous vous montrerons ensuite comment lancer un magazine en ligne fonctionnant selon un mod\u00e8le d'abonnement en trois \u00e9tapes. C'est parti !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MemberPress_Site_Example_The_Canary\"><\/span>Exemple de site MemberPress : Le Canari<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/the-Canary-homepage.png\"><img decoding=\"async\" width=\"1024\" height=\"394\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/the-Canary-homepage-1024x394.png\" alt=\"Page d&#039;accueil des Canaries\" class=\"wp-image-52577\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/the-Canary-homepage-1024x394.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/the-Canary-homepage-300x115.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/the-Canary-homepage-768x295.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/the-Canary-homepage-442x170.png 442w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/the-Canary-homepage-840x323.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/the-Canary-homepage-1216x468.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/the-Canary-homepage-700x269.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/the-Canary-homepage-156x60.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/the-Canary-homepage-1080x415.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/the-Canary-homepage.png 1342w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.thecanary.co\/\" target=\"_blank\" rel=\"noopener nofollow\">Le canari<\/a> C'est un excellent exemple de magazine en ligne fonctionnant selon un mod\u00e8le d'abonnement. Il repose sur une installation WordPress auto-h\u00e9berg\u00e9e associ\u00e9e \u00e0 MemberPress, fonctionne selon le mod\u00e8le d'abonnement 100% et est totalement ind\u00e9pendant. Cela signifie que le magazine n'est soumis \u00e0 aucune contrainte impos\u00e9e par des annonceurs ou par les r\u00e8gles de plateformes tierces. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En cons\u00e9quence, le Canari a remport\u00e9 de nombreux prix pour son contenu, qui se concentre sur les id\u00e9es et les d\u00e9veloppements cl\u00e9s qui ont un impact sur la d\u00e9mocratie, l'\u00e9galit\u00e9, la libert\u00e9 et l'\u00e9quit\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inspir\u00e9 ? Nous aussi !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_You_Might_Want_to_Start_an_Online_Magazine_with_WordPress\"><\/span>Pourquoi cr\u00e9er un magazine en ligne avec WordPress ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le contenu \u00e9ditorial est un moyen puissant de partager des pens\u00e9es et des opinions sur diff\u00e9rentes questions. Il permet d'engager des conversations importantes sur des sujets qui nous concernent tous. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/fr\/blog\/simplest-way-to-create-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cr\u00e9ation d'un site d'adh\u00e9sion<\/a> sur WordPress est un moyen efficace de cr\u00e9er un forum pour partager ce type de contenu. Le contenu \u00e9ditorial peut couvrir des niveaux de comp\u00e9tence, des sujets et des donn\u00e9es d\u00e9mographiques. En contr\u00f4lant qui a acc\u00e8s \u00e0 quel contenu, vous pouvez exploiter ces int\u00e9r\u00eats pour cibler les personnes suivantes <strong>communaut\u00e9s de niche<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Libert\u00e9<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Avant tout, nous ne recommanderions jamais de publier un contenu qui ne respecte pas les principes de bienveillance et de courtoisie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Cependant <\/em>ces jours-ci, <strong>il n'est pas n\u00e9cessaire d'\u00eatre radicalis\u00e9 ou m\u00eame politique pour \u00eatre en danger<\/strong>. Un malentendu innocent peut vous conduire \u00e0 enfreindre les conditions g\u00e9n\u00e9rales de votre h\u00f4te. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et <strong>la pression des annonceurs<\/strong> peut avoir des r\u00e9percussions sur votre contenu, m\u00eame si vous n'avez pas enfreint par inadvertance les conditions d'utilisation de votre h\u00e9bergeur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ceci \u00e9tant dit, lorsque vous construisez votre publication sur WordPress auto-h\u00e9berg\u00e9 et d\u00e9centralis\u00e9 + MemberPress...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vous ne courez pas le risque d'\u00eatre exclu de la plateforme, car <strong>vous \u00eates propri\u00e9taire de votre site<\/strong> <strong>et son contenu<\/strong>.<\/li>\n\n\n\n<li>Vous <strong>garder le contr\u00f4le de vos donn\u00e9es clients<\/strong>. Cela signifie que si vous devez transf\u00e9rer votre contenu vers une nouvelle plateforme, vous disposez d'un acc\u00e8s gratuit \u00e0 une sauvegarde. Pas de frais, pas de tracas, ni de d\u00e9lais d'attente.<\/li>\n\n\n\n<li>Comme <em>Le canari<\/em> (ci-dessus), vous <strong>gagner de l'argent gr\u00e2ce aux adh\u00e9sions<\/strong>. Pendant que vous <em>peut <\/em>Si vous souhaitez int\u00e9grer de la publicit\u00e9 dans votre strat\u00e9gie, vous n'\u00eates pas oblig\u00e9 de le faire. Vous n'aurez donc pas \u00e0 craindre que les annonceurs influencent votre discours.  <\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u00c9volutivit\u00e9<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Un site d'adh\u00e9sion vous permet de r\u00e9investir dans vos utilisateurs en leur permettant de devenir <strong>contributeurs<\/strong>. Ce mod\u00e8le permet non seulement d'enrichir votre collection de contenus, mais aussi de donner \u00e0 vos lecteurs le sentiment d'\u00eatre \u00e9cout\u00e9s. Et <strong>les lecteurs qui se sentent \u00e9cout\u00e9s ont tendance \u00e0 rester sur place<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec le mod\u00e8le d'adh\u00e9sion, vous pouvez \u00e9galement <strong>d\u00e9velopper votre publication en proposant des cours<\/strong>. Par exemple, en plus de proposer un contenu de qualit\u00e9 et des occasions de participer, vous pourriez proposer \u00e0 vos lecteurs des formations destin\u00e9es \u00e0 les aider \u00e0 am\u00e9liorer leurs comp\u00e9tences r\u00e9dactionnelles. C'est une situation gagnant-gagnant pour tout le monde.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Start_an_Online_Magazine_In_3_Steps\"><\/span>Comment cr\u00e9er un magazine en ligne (en 3 \u00e9tapes)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dans ce tutoriel, nous allons vous montrer comment cr\u00e9er un magazine en ligne \u00e0 l'aide du plugin MemberPress. Vous devrez donc d\u00e9j\u00e0 disposer d'un site WordPress. Si vous n'en avez pas encore, pas de probl\u00e8me. C'est tr\u00e8s simple. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consultez ce guide propos\u00e9 par nos amis de WPBeginner pour vous lancer (bouton ci-dessous). D\u00e8s que vous arriverez \u00e0 la section intitul\u00e9e \u201c \u00c9tape 4 : Ajouter du contenu \u00e0 votre site \u201d, vous serez pr\u00eat \u00e0 vous lancer avec MemberPress.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_a0a53a2da307e9be2c225a4f8595da0a\" href=\"https:\/\/www.wpbeginner.com\/guides\/\" rel=\"nofollow\" target=\"_blank\" class=\"button button-blue center\">READ \ud83d\udc49 WPBeginner's Ultimate Guide : Comment cr\u00e9er un site web en 2022<\/a>\n<\/div>\n\n\n\n\n<h4 class=\"wp-block-heading\">\u00c9tape 1 : Cr\u00e9er des niveaux et des r\u00e8gles d'adh\u00e9sion<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Commen\u00e7ons par le c\u0153ur de votre site : les niveaux d'adh\u00e9sion. Ceux-ci d\u00e9termineront le prix pay\u00e9 par vos utilisateurs et le contenu auquel ils auront acc\u00e8s. Nous vous recommandons de commencer avec au moins deux niveaux. De cette fa\u00e7on, les visiteurs auront le choix.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Commencez par naviguer vers <em>MemberPress &gt; Adh\u00e9sions &gt; Ajouter une nouvelle adh\u00e9sion<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1200\" height=\"1052\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/New-Editorial-Membership.png\" alt=\"Une nouvelle option d&#039;adh\u00e9sion \u00e0 la r\u00e9daction.\" class=\"wp-image-31718\" style=\"width:800px;height:701px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/New-Editorial-Membership.png 1200w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/New-Editorial-Membership-300x263.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/New-Editorial-Membership-1024x898.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/New-Editorial-Membership-768x673.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Ensuite, vous devez remplir certains champs. Commencez par un titre descriptif et une explication de ce que le volet offre. Fixez ensuite votre prix. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Envisager d'utiliser <a href=\"https:\/\/memberpress.com\/fr\/blog\/pricing-models-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\">un mod\u00e8le mensuel<\/a> afin que votre site de contenu \u00e9ditorial refl\u00e8te les magazines traditionnels. En outre, cela permet d'offrir une solution de paiement plus souple.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ensuite, descendez jusqu'\u00e0 la rubrique <em>Options d'adh\u00e9sion<\/em>. Il s'agit de param\u00e8tres tels que les conditions d'enregistrement, les autorisations d'acc\u00e8s et m\u00eame les bo\u00eetes de prix. La personnalisation de certains de ces param\u00e8tres peut aider \u00e0 <a href=\"https:\/\/blog.buynowplus.com\/2021\/12\/23\/improve-online-checkout-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">am\u00e9liorer l'exp\u00e9rience de paiement<\/a> pour vos nouveaux visiteurs.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"RL2DCAw\"><div class=\"responsive-video\"><iframe title=\"Comment cr\u00e9er et vendre des abonnements avec MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AnZer6Sj2Wo?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">watch &gt;&gt; cr\u00e9er des adh\u00e9sions dans MemberPress (+ une vue d'ensemble et une configuration)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous avez termin\u00e9, enregistrez votre travail. R\u00e9p\u00e9tez ce processus autant de fois que n\u00e9cessaire. Ensuite, vous pouvez passer aux r\u00e8gles en allant sur <em>MemberPress &gt; R\u00e8gles<\/em>. Ils d\u00e9terminent quels utilisateurs peuvent acc\u00e9der \u00e0 quel contenu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, nous voulons cr\u00e9er une r\u00e8gle pour que seuls les utilisateurs d'un certain niveau d'adh\u00e9sion puissent acc\u00e9der \u00e0 l'une de nos cat\u00e9gories. Nous s\u00e9lectionnerons donc cette cat\u00e9gorie en tant que <em>Contenu prot\u00e9g\u00e9 <\/em>et de d\u00e9finir ce niveau d'adh\u00e9sion comme notre <em>Conditions d'acc\u00e8s<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"698\" height=\"407\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Sample-Editorial-Rule.png\" alt=\"Exemple de r\u00e8gle pour le contenu \u00e9ditorial.\" class=\"wp-image-31719\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Sample-Editorial-Rule.png 698w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Sample-Editorial-Rule-300x175.png 300w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Enregistrez votre nouvelle r\u00e8gle. R\u00e9p\u00e9tez ensuite le processus pour chaque condition que vous souhaitez ajouter. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"wJRLo51Cj9Qamn8iW7NLVy2WZyrYqOtRPKwTvpkXGi1nUBzgHKFC3POhsxXM2dg6ExH6D49IfY8rE7f0MlAjpTuZ\"><div class=\"responsive-video\"><iframe title=\"Comment prot\u00e9ger le contenu de WordPress avec MemberPress (Tutoriel des r\u00e8gles)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZMZe-isVTjk?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">REGARDER &gt;&gt; PROT\u00c9GER LE CONTENU DE VOTRE SITE : COMMENT UTILISER LES R\u00c8GLES MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u00c9tape 2 : Cr\u00e9er des cours informatifs<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Comme nous l'avons mentionn\u00e9, les cours de formation sont un excellent moyen de soutenir un site web \u00e9ditorial. Aider les r\u00e9dacteurs \u00e0 am\u00e9liorer leurs comp\u00e9tences peut \u00eatre b\u00e9n\u00e9fique pour votre site, car cela permet d'obtenir un meilleur contenu et un public plus engag\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Heureusement, nous avons int\u00e9gr\u00e9 une fonctionnalit\u00e9 de cours \u00e0 notre plateforme. Il n'est donc pas n\u00e9cessaire de cr\u00e9er un <a href=\"https:\/\/memberpress.com\/fr\/blog\/what-is-a-learning-management-system-lms\/\">syst\u00e8me de gestion de l'apprentissage<\/a> (LMS). Vous pouvez proposer vos cours, ainsi que des quiz, directement \u00e0 vos membres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour commencer, rendez-vous sur <em>MemberPress &gt; Cours &gt; Ajouter un nouveau cours<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"998\" height=\"715\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Add-New-Editorial-Course.png\" alt=\"Une nouvelle page de cours de r\u00e9daction.\" class=\"wp-image-31720\" style=\"width:800px;height:573px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Add-New-Editorial-Course.png 998w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Add-New-Editorial-Course-300x215.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Add-New-Editorial-Course-768x550.png 768w\" sizes=\"(max-width: 998px) 100vw, 998px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez y saisir des informations sur votre cours et configurer certains param\u00e8tres. Pour un examen plus approfondi de vos options, consultez notre guide complet sur les cours. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous vous recommandons de commencer par des cours destin\u00e9s aux d\u00e9butants. La plupart des utilisateurs susceptibles de suivre un tel cours en ligne n'ont probablement pas beaucoup d'exp\u00e9rience en mati\u00e8re de r\u00e9daction pour un magazine en ligne.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"6E3nCKFwYTf7DRpIIR4uhZeHfXlNptLjrzq40uzFUhO7vtmDx2scglG5nbiSdQYAaBboJkX6LWUKqTQ0V5aVGdZOEMPB89J9icw\"><div class=\"responsive-video\"><iframe title=\"Comment cr\u00e9er et vendre des cours en ligne sur WordPress en 2024 (MemberPress Courses)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WOedEnUBozw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">REGARDER &gt;&gt; COMMENT CR\u00c9ER UN COURS DANS MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Construire des cours est encore plus facile avec <a href=\"https:\/\/memberpress.com\/fr\/blog\/ai-course-generator\/\" title=\"\">MemberPress AI Course Generator<\/a> s'av\u00e8re tr\u00e8s utile. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9crivez le sujet du cours (journalisme d'investigation, r\u00e9daction \u00e9ditoriale, pr\u00e9sentation \u00e0 des publications) et il structure un programme complet que vous pouvez remplir avec votre expertise \u00e9ditoriale. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour une publication, les cours sont une solution naturelle : votre public fait d\u00e9j\u00e0 confiance \u00e0 votre voix.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9galement <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-add-a-forum-to-your-wordpress-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">cr\u00e9er un forum de membres<\/a> pour chaque cours. Tous les \u00e9tudiants ne sont pas des apprenants ind\u00e9pendants. Le fait d'offrir ce contact de membre \u00e0 membre peut contribuer \u00e0 cr\u00e9er une communaut\u00e9 plus soud\u00e9e.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u00c9tape 3 : Lancer un programme d'affiliation<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Un site d'adh\u00e9sion offre plusieurs avantages en l'\u00e9tat. Cependant, vous pouvez <strong>\u00e9largir son audience potentielle en mettant en place un programme d'affiliation<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les programmes d'affiliation vous permettent de recruter des partenaires ind\u00e9pendants (affili\u00e9s) pour commercialiser votre site. Vos affili\u00e9s toucheront une commission chaque fois qu'une personne qu'ils recommandent s'abonnera \u00e0 votre magazine. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comme vous pouvez le constater, le marketing d'affiliation est un mod\u00e8le efficace pour \u00e9tendre votre port\u00e9e par le biais de la publicit\u00e9 tout en conservant votre ind\u00e9pendance.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/EA-Homepage-2.png\"><img decoding=\"async\" width=\"1024\" height=\"401\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/EA-Homepage-2-1024x401.png\" alt=\"Easy Affiliate page d&#039;accueil\" class=\"wp-image-27078\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/EA-Homepage-2-1024x401.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/EA-Homepage-2-300x117.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/EA-Homepage-2-768x300.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/EA-Homepage-2-1536x601.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/EA-Homepage-2.png 1843w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Heureusement, il existe plusieurs outils pour vous aider \u00e0 lancer votre propre programme d'affiliation. Nous recommandons notre plugin fr\u00e8re <a href=\"http:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Affiliation facile<\/a>. Cet outil s'int\u00e8gre directement \u00e0 MemberPress et offre une multitude de fonctionnalit\u00e9s, notamment :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/thirstyaffiliates.com\/blog\/cookieless-future-affiliate-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Suivi des commissions sans cookie<\/a><\/li>\n\n\n\n<li>D\u00e9tection de la fraude<\/li>\n\n\n\n<li>Rapports approfondis<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez commencer par cr\u00e9er un compte, puis installer et activer le plugin. Une fois le plugin install\u00e9, rendez-vous sur <em>Easy Affiliate &gt; Param\u00e8tres &gt; E-commerce<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"819\" height=\"527\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/EA-memberpress-integration.png\" alt=\"Easy Affiliate MemberPress int\u00e9gration setup\" class=\"wp-image-26657\" style=\"width:800px;height:515px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/EA-memberpress-integration.png 819w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/EA-memberpress-integration-300x193.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/11\/EA-memberpress-integration-768x494.png 768w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Assurez-vous que le curseur de la premi\u00e8re option est en position \u201con\u201d, puis s\u00e9lectionnez <em>Options de mise \u00e0 jour<\/em>. Voil\u00e0, c'est fait ! Easy Affiliate est d\u00e9sormais int\u00e9gr\u00e9 \u00e0 MemberPress. Il ne vous reste plus qu'\u00e0 vous rendre sur le tableau de bord de Easy Affiliate et \u00e0 <a href=\"https:\/\/easyaffiliate.com\/docs-category\/getting-started\/\" target=\"_blank\" rel=\"noreferrer noopener\">mettre en place votre programme<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Cas d'utilisation du marketing d'affiliation<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">La strat\u00e9gie de marketing d'affiliation peut fonctionner pour vous de deux mani\u00e8res : par le biais d'affili\u00e9s externes et d'affili\u00e9s contributeurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Affili\u00e9s externes<\/strong> Il peut s'agir de n'importe qui : \u00e9diteurs d'autres magazines, blogueurs, influenceurs sur les r\u00e9seaux sociaux, podcasteurs, etc. Leur lien d'affiliation redirigerait directement vers votre magazine, quel que soit l'endroit o\u00f9 ils l'auraient plac\u00e9 dans leur contenu. Chaque fois qu'un membre de leur audience s'abonnerait \u00e0 votre magazine via le lien d'un affili\u00e9 externe, ce dernier percevrait une commission.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Affili\u00e9s cotisants<\/strong> ce serait ceux qui r\u00e9digent le contenu de votre site. Ces personnes tireraient parti de MemberPress\u2019 <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-paywall-protected-membership-site-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">caract\u00e9ristiques du paywall<\/a>. Par exemple, l'article de chaque contributeur pourrait comporter un acc\u00e8s payant, comme celui que vous avez vu sur <em>Le Wall Street Journal<\/em> et d'autres pubs de renom :<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/WSJ-leadin.png\"><img decoding=\"async\" width=\"623\" height=\"500\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/WSJ-leadin.png\" alt=\"wall street journal lead-in\" class=\"wp-image-28275\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/WSJ-leadin.png 623w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/WSJ-leadin-300x241.png 300w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/a><figcaption class=\"wp-element-caption\">Un article en t\u00eate du paywall sur le site du Wall Street Journal.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Le lien sp\u00e9cial de votre affili\u00e9 serait associ\u00e9 au bouton \u201c S'abonner \u201d. Chaque fois qu'un utilisateur s'abonnerait pour lire la suite de son article, cet affili\u00e9 percevrait une commission. Voil\u00e0 une excellente motivation pour produire des contenus de grande qualit\u00e9 !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>\u00c0 emporter<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La r\u00e9daction \u00e9ditoriale est une forme unique de contenu. Elle peut contribuer \u00e0 susciter des discussions r\u00e9fl\u00e9chies entre les utilisateurs qui affinent leurs comp\u00e9tences. Un site d'adh\u00e9sion peut aider \u00e0 mettre en relation ces auteurs et \u00e0 cr\u00e9er une communaut\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous vous avons montr\u00e9 comment mettre en place un site d'adh\u00e9sion avec <a href=\"https:\/\/memberpress.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> en 3 \u00e9tapes faciles :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Cr\u00e9ez vos niveaux d'adh\u00e9sion et les r\u00e8gles qui s'y rapportent.<\/li>\n\n\n\n<li>Cr\u00e9ez des cours informatifs pour aider vos r\u00e9dacteurs.<\/li>\n\n\n\n<li>Lancer un programme d'affiliation pour vendre aux membres potentiels.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous des questions sur la fa\u00e7on de cr\u00e9er un magazine en ligne avec WordPress ? Faites-nous en part dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez aim\u00e9 cet article, n'h\u00e9sitez pas \u00e0 <\/strong><a href=\"https:\/\/memberpress.com\/fr\/subscribe-to-the-memberpress-blog\/\"><strong>s'abonner au blog MemberPress<\/strong><\/a><strong>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>With the membership model, you can start an online magazine \u2013 and maintain your independence! Editorial content is popular. And it\u2019s not hard to see why \u2013 it\u2019s one of the best ways to share ideas and opinions. 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