{"id":32256,"date":"2022-04-14T05:00:00","date_gmt":"2022-04-14T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=32256"},"modified":"2022-11-16T15:13:56","modified_gmt":"2022-11-16T22:13:56","slug":"google-keyword-planner-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/google-keyword-planner-membership-site\/","title":{"rendered":"Comment utiliser le planificateur de mots-cl\u00e9s de Google pour dynamiser votre site WordPress (en 3 \u00e9tapes)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Lorsque vous venez de lancer votre site MemberPress, un faible trafic peut \u00eatre d\u00e9courageant. Sans les bonnes <a href=\"https:\/\/memberpress.com\/fr\/blog\/best-seo-tools-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"des outils pour l&#039;optimisation des moteurs de recherche (SEO)\">des outils pour l'optimisation des moteurs de recherche (SEO)<\/a>vous risquez d'avoir du mal \u00e0 faire conna\u00eetre votre contenu au bon public.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac4c6cd639ed\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac4c6cd639ed\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-keyword-planner-membership-site\/#An_Introduction_to_Google_Keyword_Planner\" >Introduction au planificateur de mots-cl\u00e9s de Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-keyword-planner-membership-site\/#Why_You_Might_Want_to_Use_Google_Keyword_Planner_for_Your_MemberPress_Site\" >Pourquoi utiliser le planificateur de mots-cl\u00e9s de Google pour votre site MemberPress ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-keyword-planner-membership-site\/#How_to_Use_Google_Keyword_Planner_for_Your_MemberPress_Site_In_3_Simple_Steps\" >Comment utiliser le planificateur de mots-cl\u00e9s de Google pour votre site MemberPress (en 3 \u00e9tapes simples)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-keyword-planner-membership-site\/#Step_1_Access_Keyword_Planner\" >\u00c9tape 1 : Acc\u00e9der au planificateur de mots-cl\u00e9s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-keyword-planner-membership-site\/#Step_2_Find_New_Keywords\" >\u00c9tape 2 : Trouver de nouveaux mots-cl\u00e9s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-keyword-planner-membership-site\/#Step_3_Start_a_Pay-Per-Click_PPC_Ad_Campaign\" >\u00c9tape 3 Lancer une campagne d'annonces PPC (Pay-Per-Click)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-keyword-planner-membership-site\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Heureusement, vous pouvez utiliser <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Planificateur de mots-cl\u00e9s de Google\">L'outil de planification des mots-cl\u00e9s de Google<\/a> pour mettre en place une strat\u00e9gie de marketing de contenu efficace. Une fois cet outil correctement configur\u00e9, vous pourrez identifier des mots-cl\u00e9s importants afin d'am\u00e9liorer votre r\u00e9f\u00e9rencement naturel et <strong>augmenter le trafic vers votre site<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous aborderons les fonctionnalit\u00e9s de Google Keyword Planner et les avantages qu\u2019il peut apporter \u00e0 votre site MemberPress. Ensuite, nous vous proposerons un <strong>guide \u00e9tape par \u00e9tape<\/strong> sur la mani\u00e8re d'utiliser cet outil pour lancer une <a href=\"https:\/\/memberpress.com\/fr\/blog\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Campagne publicitaire avec paiement au clic (PPC)\">campagne publicitaire au moyen d'un syst\u00e8me de paiement par clic (PPC)<\/a>. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"an-introduction-to-google-keyword-planner\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Google_Keyword_Planner\"><\/span>Introduction au planificateur de mots-cl\u00e9s de Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le planificateur de mots-cl\u00e9s de Google est un <strong>outil de recherche gratuit.<\/strong> Il est con\u00e7u pour aider les propri\u00e9taires de sites web \u00e0 analyser les tendances de recherche en leur proposant de nouveaux mots-cl\u00e9s :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-1024x528.png\" alt=\"Page d&#039;accueil du planificateur de mots-cl\u00e9s de Google\" class=\"wp-image-32289\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-1024x528.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-300x155.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-768x396.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM.png 1034w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Voici quelques-unes des principales fonctionnalit\u00e9s de l'Outil de planification des mots-cl\u00e9s de Google :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Recherche de nouveaux mots-cl\u00e9s pertinents pour votre site web<\/li><li>Indique la fr\u00e9quence de recherche de certains mots-cl\u00e9s<\/li><li>Permet d'\u00e9tudier l'\u00e9volution de la popularit\u00e9 des mots cl\u00e9s au fil du temps.<\/li><li>Fournit des projections de performance pour les mots-cl\u00e9s choisis<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Le planificateur de mots-cl\u00e9s vous permet d'obtenir des informations pr\u00e9cieuses sur ce que recherchent vos visiteurs. Vous pouvez ainsi utiliser les mots-cl\u00e9s \u00e0 votre avantage et cr\u00e9er la meilleure strat\u00e9gie marketing possible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-you-might-want-to-use-google-keyword-planner-for-your-memberpress-site\"><span class=\"ez-toc-section\" id=\"Why_You_Might_Want_to_Use_Google_Keyword_Planner_for_Your_MemberPress_Site\"><\/span>Pourquoi utiliser le planificateur de mots-cl\u00e9s de Google pour votre site MemberPress ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Incorporer des mots-cl\u00e9s pertinents dans votre contenu peut \u00eatre un excellent moyen de <a href=\"https:\/\/memberpress.com\/fr\/blog\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"am\u00e9liorer votre r\u00e9f\u00e9rencement\">am\u00e9liorer votre r\u00e9f\u00e9rencement<\/a>. Lorsque vous utilisez la fonction <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9247190?hl=en&amp;ref_topic=3175091\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"bons mots-cl\u00e9s\">bons mots-cl\u00e9s<\/a>Vous signalez ainsi \u00e0 Google et aux autres moteurs de recherche la nature de votre contenu. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vos pages ont ainsi plus de chances d'appara\u00eetre en t\u00eate des r\u00e9sultats de recherche pertinents :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1024x467.png\" alt=\"La page de r\u00e9sultats d&#039;une recherche &quot;meilleurs sites d&#039;affiliation&quot; dans Google.\" class=\"wp-image-32729\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1024x467.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-300x137.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-768x350.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1536x701.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-373x170.png 373w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-840x383.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1216x555.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-700x319.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-156x71.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1080x493.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search.png 1714w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">En utilisant le planificateur de mots-cl\u00e9s pour trouver les termes et expressions les plus couramment recherch\u00e9s, vous pouvez cibler le langage exact que les visiteurs potentiels utilisent d\u00e9j\u00e0. Vous pouvez ainsi connecter votre site \u00e0 un public d\u00e9j\u00e0 avide d'un contenu comme le v\u00f4tre. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, si vous g\u00e9rez un site MemberPress sur la beaut\u00e9, vous pouvez optimiser les mots cl\u00e9s tels que \"abonnements beaut\u00e9\" :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1024x684.png\" alt=\"La page de r\u00e9sultats d&#039;une recherche &quot;abonnements beaut\u00e9&quot; dans Google.\" class=\"wp-image-32730\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1024x684.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-300x201.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-768x513.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-254x170.png 254w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-840x561.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1023x684.png 1023w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-700x468.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-156x104.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1080x722.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-600x400.png 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search.png 1526w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">L'outil \u00ab Keyword Planner \u00bb de Google peut \u00e9galement s'av\u00e9rer tr\u00e8s utile lorsque vous vous lancez dans le commerce en ligne. Vous pouvez l'utiliser pour trouver des mots-cl\u00e9s qui attirent <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"de nouveaux visiteurs de qualit\u00e9\">de nouveaux visiteurs de qualit\u00e9<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9galement utiliser le planificateur de mots-cl\u00e9s pour lancer un marketing PPC cibl\u00e9. Plut\u00f4t que de lancer aveugl\u00e9ment un <a href=\"https:\/\/ads.google.com\/home\/#!\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Annonces Google\">Annonces Google<\/a> vous pouvez planifier et d\u00e9velopper une strat\u00e9gie bas\u00e9e sur des mots-cl\u00e9s performants. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela peut conduire \u00e0 une augmentation du nombre de visiteurs sur votre site et, par cons\u00e9quent, \u00e0 une augmentation de la fr\u00e9quentation de votre site. <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-maximize-membership-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"maximiser les revenus de vos membres\">Augmentation des recettes provenant de l'adh\u00e9sion<\/a>.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-use-google-keyword-planner-for-your-memberpress-site-in-3-simple-steps\"><span class=\"ez-toc-section\" id=\"How_to_Use_Google_Keyword_Planner_for_Your_MemberPress_Site_In_3_Simple_Steps\"><\/span>Comment utiliser le planificateur de mots-cl\u00e9s de Google pour votre site MemberPress (en 3 \u00e9tapes simples)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Comme nous l'avons vu, votre site d'adh\u00e9sion a tout \u00e0 gagner \u00e0 utiliser Google Keyword Planner. Heureusement, il est tr\u00e8s simple et rapide de commencer \u00e0 utiliser cet outil gratuit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-1-access-keyword-planner\"><span class=\"ez-toc-section\" id=\"Step_1_Access_Keyword_Planner\"><\/span>\u00c9tape 1 : Acc\u00e9der au planificateur de mots-cl\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pour commencer \u00e0 utiliser Google Keyword Planner, connectez-vous d'abord \u00e0 votre compte Google. Si vous n'en avez pas encore, vous devrez <a href=\"https:\/\/accounts.google.com\/SignUp?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"cr\u00e9er un nouveau compte\">cr\u00e9er un nouveau compte<\/a>. Il est pr\u00e9f\u00e9rable d'utiliser un compte d\u00e9di\u00e9 \u00e0 votre entreprise plut\u00f4t qu'un compte personnel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ensuite, naviguez jusqu'\u00e0 la page <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Outil de planification des mots cl\u00e9s<\/a>. <strong>Si vous ne disposez pas d'un compte Google Ads, vous serez invit\u00e9 \u00e0 en cr\u00e9er un (c'est gratuit)<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous cr\u00e9ez un nouveau compte Google Ads, assurez-vous de cliquer sur le petit bouton qui dit <em>Passer en mode expert<\/em>. Cela vous permettra d'\u00e9viter de fixer des objectifs publicitaires (vous pourrez toujours y revenir plus tard si vous le souhaitez) : <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-1024x548.png\" alt=\"Choisir un objectif publicitaire sur le planificateur de mots-cl\u00e9s\" class=\"wp-image-32291\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-1024x548.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-300x161.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-768x411.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM.png 1297w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Pour continuer sans objectifs publicitaires, cliquez sur <em>Cr\u00e9er un compte sans campagne<\/em> dans la partie inf\u00e9rieure gauche de la page :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1024x576.jpg\" alt=\"cr\u00e9er un compte Google Ads sans mettre en place une campagne\" class=\"wp-image-33109\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">On vous demandera de confirmer les informations relatives \u00e0 votre entreprise. Cliquez ensuite sur <em>Soumettre<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans l'\u00e9cran suivant, naviguez vers le coin sup\u00e9rieur droit et allez \u00e0 <em>Outils et param\u00e8tres &gt; Planification &gt; Planificateur de mots-cl\u00e9s<\/em>. Vous devriez maintenant avoir acc\u00e8s au planificateur de mots-cl\u00e9s de Google. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2-find-new-keywords\"><span class=\"ez-toc-section\" id=\"Step_2_Find_New_Keywords\"><\/span>\u00c9tape 2 : Trouver de nouveaux mots-cl\u00e9s <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dans votre tableau de bord Google Keyword Planner, vous verrez deux options diff\u00e9rentes : <em>D\u00e9couvrir de nouveaux mots-cl\u00e9s <\/em>et <em>Obtenir le volume de recherche et les pr\u00e9visions<\/em>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Commen\u00e7ons par <em>D\u00e9couvrir de nouveaux mots-cl\u00e9s<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png\" alt=\"Tableau de bord de Google Keyword\" class=\"wp-image-32294\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png 883w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM-300x121.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM-768x309.png 768w\" sizes=\"(max-width: 883px) 100vw, 883px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Ici, vous pouvez soit commencer par effectuer une simple recherche par mots-cl\u00e9s, soit saisir l'URL de votre site web. Si vous avez <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-memberpress-to-set-up-a-wordpress-membership-site-in-5-minutes\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"un site d&#039;adh\u00e9sion bien \u00e9tabli\">un site d'adh\u00e9sion bien \u00e9tabli<\/a>, vous pouvez envisager de saisir le nom de domaine de votre site web. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'outil Google Keyword Tool analysera ensuite votre site et vous proposera des suggestions de mots-cl\u00e9s correspondant \u00e0 votre contenu existant. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour ce faire, vous devrez saisir l'URL de votre site d'adh\u00e9sion WordPress dans la barre de recherche, puis cliquer sur <em>Obtenir des r\u00e9sultats<\/em>. Gardez \u00e0 l'esprit que l'utilisation de pages sp\u00e9cifiques de votre site peut s'av\u00e9rer plus efficace pour trouver des mots-cl\u00e9s de qualit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 titre d'exemple, nous avons utilis\u00e9 le site populaire d'adh\u00e9sion pour la perte de poids <a href=\"https:\/\/kurbo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Kurbo<\/a>. Une recherche sur l'ensemble du domaine a g\u00e9n\u00e9r\u00e9 766 mots-cl\u00e9s diff\u00e9rents. Mais lorsque nous avons limit\u00e9 notre recherche \u00e0 la page \"Comment \u00e7a marche\", les r\u00e9sultats sont tomb\u00e9s \u00e0 147 mots-cl\u00e9s, ce qui est beaucoup plus facile \u00e0 g\u00e9rer et \u00e0 cibler :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png\" alt=\"Recherche de nouveaux mots-cl\u00e9s dans un nom de domaine\" class=\"wp-image-32892\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-300x176.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-768x452.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-289x170.png 289w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-840x494.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-700x412.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-156x92.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Si vous n'avez pas encore lanc\u00e9 votre site d'adh\u00e9sion, <strong>Envisagez d'analyser le site web d'un concurrent<\/strong>. Comme son contenu actuel sera probablement similaire \u00e0 celui de votre futur site, vous pouvez utiliser son domaine pour <a href=\"https:\/\/memberpress.com\/fr\/blog\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"g\u00e9n\u00e9rer des id\u00e9es de nouveaux contenus\">g\u00e9n\u00e9rer des id\u00e9es<\/a> pour le nouveau mat\u00e9riel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ou bien, lorsque vous cliquez sur <em>Commencer par les mots-cl\u00e9s<\/em>Dans cette section, vous pouvez entrer des d\u00e9tails sp\u00e9cifiques relatifs \u00e0 votre site d'adh\u00e9sion. Il doit s'agir de mots ou de phrases que vous pensez <a href=\"https:\/\/memberpress.com\/fr\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"votre public cible\">votre public cible<\/a> peuvent d\u00e9j\u00e0 \u00eatre en train de chercher :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-1024x485.png\" alt=\"Recherche de mots-cl\u00e9s sur Google Keyword Planner\" class=\"wp-image-32297\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-1024x485.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-300x142.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-768x363.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Il est pr\u00e9f\u00e9rable d\u2019inclure des d\u00e9tails pr\u00e9cis lorsque vous recherchez des mots-cl\u00e9s pertinents. Par exemple, si vous g\u00e9rez un site d\u2019abonnement d\u00e9di\u00e9 \u00e0 la perte de poids, vous pourriez rechercher \u201c abonnements perte de poids \u201d et \u201c communaut\u00e9s perte de poids \u201d, plut\u00f4t que simplement \u201c perte de poids \u201d :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1024x381.png\" alt=\"Une recherche de mots li\u00e9s \u00e0 la perte de poids dans le planificateur de mots-cl\u00e9s de Google.\" class=\"wp-image-32731\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1024x381.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-300x112.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-768x286.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1536x572.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-2048x762.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-457x170.png 457w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-840x313.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1216x453.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1832x682.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-700x261.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-156x58.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1080x402.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Cela s'explique par le fait que <strong>les mots-cl\u00e9s plus g\u00e9n\u00e9raux peuvent ne pas avoir autant de succ\u00e8s que les mots-cl\u00e9s sp\u00e9cifiques<\/strong>et ils pourraient \u00eatre confront\u00e9s \u00e0 une plus grande concurrence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous avez choisi quelques mots-cl\u00e9s pour commencer, saisissez-les dans la barre de recherche. Vous pouvez s\u00e9parer chaque mot-cl\u00e9 en appuyant sur la touche <em>Entrer<\/em> sur votre clavier. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N'oubliez pas que vous pouvez \u00e9galement saisir votre nom de domaine pour l'utiliser comme filtre (sous la barre de recherche). Cela permet d'exclure tous les produits, marques ou services que vous ne proposez pas sur votre site d'adh\u00e9sion, mais cette \u00e9tape est facultative :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-1024x497.png\" alt=\"Mesures sugg\u00e9r\u00e9es pour les mots-cl\u00e9s\" class=\"wp-image-32298\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-1024x497.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-300x146.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-768x373.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM.png 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">En plus des mots-cl\u00e9s eux-m\u00eames, vous aurez acc\u00e8s \u00e0 toute une s\u00e9rie d'indicateurs utiles. Vous pourrez consulter le nombre moyen de recherches mensuelles pour chaque mot-cl\u00e9, son niveau de concurrence et plusieurs autres donn\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous recommandons d'opter pour <strong>des mots-cl\u00e9s avec un nombre \u00e9lev\u00e9 de recherches mensuelles et une concurrence faible \u00e0 moyenne<\/strong>. M\u00eame s'il peut \u00eatre judicieux d'inclure certains mots-cl\u00e9s tr\u00e8s concurrentiels, il ne faut pas que votre strat\u00e9gie repose uniquement sur ces mots-cl\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il serait judicieux d'inclure \u00e9galement quelques mots-cl\u00e9s \u00e0 longue tra\u00eene. Ceux-ci sont plus longs et hypercibl\u00e9s par rapport \u00e0 votre contenu sp\u00e9cifique. En utilisant des mots-cl\u00e9s \u00e0 longue tra\u00eene, vous pouvez m\u00eame faire en sorte que votre contenu soit <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"faire appara\u00eetre votre contenu dans les bo\u00eetes de r\u00e9ponse de Google\">pour appara\u00eetre dans les bo\u00eetes de r\u00e9ponse de Google<\/a>.<\/p>\n\n\n\n<p class=\"has-white-color has-theme-primary-background-color has-text-color has-background wp-block-paragraph\">A <em><strong>MOT-CL\u00c9 \u00c0 LONGUE TRA\u00ceNE<\/strong><\/em> Il s'agit d'une expression pr\u00e9cise, compos\u00e9e de 3 \u00e0 5 mots, en rapport avec votre mot-cl\u00e9 principal. Elle vous aide \u00e0 cibler un public plus restreint, mais plus susceptible d'acheter ce que vous proposez. Par exemple, si votre mot-cl\u00e9 principal est <em><strong>podcast<\/strong><\/em>Un mot-cl\u00e9 \u00e0 longue tra\u00eene pourrait \u00eatre <em><strong>podcast sur l'histoire ancienne<\/strong><\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une autre fa\u00e7on d'optimiser votre r\u00e9f\u00e9rencement \u00e0 l'aide de cet outil de mots-cl\u00e9s est de trouver <strong>questions sp\u00e9cifiques<\/strong> que votre public recherche. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez le faire apr\u00e8s avoir saisi vos mots-cl\u00e9s de d\u00e9part. Choisissez simplement <em>Ajouter un filtre<\/em> &gt;<em> Mot-cl\u00e9<\/em>et s'assurer que <em>contient<\/em> et <em>Correspondance des textes<\/em> sont s\u00e9lectionn\u00e9s :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png\" alt=\"Ajout d&#039;un filtre dans Google Keyword Planner.\" class=\"wp-image-32733\" width=\"350\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png 572w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-190x300.png 190w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-108x170.png 108w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-389x614.png 389w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-433x684.png 433w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-328x518.png 328w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-99x156.png 99w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">R\u00e9fl\u00e9chissez aux questions que votre public pourrait se poser, puis ajoutez des mots tels que \u201c quoi \u201d, \u201c comment \u201d et \u201c pourquoi \u201d. Une fois que vous avez termin\u00e9, n'oubliez pas de cliquer sur <em>Appliquer<\/em>. Il s'agit d'une strat\u00e9gie utile, car nous sommes nombreux \u00e0 saisir nos doutes directement dans la barre de recherche de Google.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-3-start-a-pay-per-click-ppc-ad-campaign\"><span class=\"ez-toc-section\" id=\"Step_3_Start_a_Pay-Per-Click_PPC_Ad_Campaign\"><\/span>\u00c9tape 3 : Lancer une campagne publicitaire avec paiement au clic (PPC)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Avec les bons mots-cl\u00e9s, vous devriez \u00eatre pr\u00eat \u00e0 <a href=\"https:\/\/memberpress.com\/fr\/blog\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"lancer une strat\u00e9gie PPC r\u00e9ussie\">lancer une strat\u00e9gie PPC r\u00e9ussie<\/a>. Vous pouvez donc commencer \u00e0 planifier votre <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-google-adwords\/\" target=\"_blank\" rel=\"noreferrer noopener\">Campagne Google Ads<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tout d'abord, retournez \u00e0 <em>Outils et param\u00e8tres &gt; Planification &gt; Planificateur de mots-cl\u00e9s. <\/em>Cliquez ensuite sur <em>Obtenez le volume de recherche et les pr\u00e9visions. <\/em>\u00c0 cet endroit, vous devrez saisir la liste des mots-cl\u00e9s que vous souhaitez cibler dans votre campagne, puis cliquer sur <em>Commencer<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png\" alt=\"Volume de recherche et pr\u00e9visions pour les mots-cl\u00e9s cibl\u00e9s\" class=\"wp-image-32300\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png 966w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM-300x133.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM-768x341.png 768w\" sizes=\"(max-width: 966px) 100vw, 966px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Gardez \u00e0 l'esprit que vous pouvez toujours modifier cette liste avant de lancer votre publicit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les <strong>fonction de pr\u00e9vision <\/strong>vous indiquera les r\u00e9sultats estim\u00e9s de cette campagne publicitaire. Cela comprend le nombre de clics et d'impressions que votre annonce pourrait obtenir sur une p\u00e9riode de 30 jours :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-1024x492.png\" alt=\"Pr\u00e9vision d&#039;une campagne publicitaire\" class=\"wp-image-32301\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-1024x492.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-300x144.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-768x369.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM.png 1044w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">L'outil de mots-cl\u00e9s vous indiquera \u00e9galement le co\u00fbt total moyen de cette campagne, ainsi qu'un budget quotidien. En outre, vous pouvez consulter les <strong>le taux de clics (CTR) <\/strong>et la moyenne <strong>co\u00fbt par clic (CPC)<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour obtenir des informations plus d\u00e9taill\u00e9es, envisagez de saisir votre taux de conversion anticip\u00e9. Vous pouvez le faire \u00e0 l'aide de la fonction <em>Ajouter le taux de conversion<\/em> bouton. Cette fonction vous permet de conna\u00eetre le nombre moyen de conversions par jour, le type d'appareil utilis\u00e9 par les consommateurs et les pays d'o\u00f9 proviennent les conversions. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En outre, avant de lancer votre campagne publicitaire, vous pourrez consulter les indicateurs de chaque mot-cl\u00e9. Vous pouvez utiliser ces informations pour optimiser votre annonce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous remarquez des mots-cl\u00e9s sp\u00e9cifiques qui ne sont pas li\u00e9s \u00e0 votre domaine d'activit\u00e9, vous pouvez les classer dans la cat\u00e9gorie <a href=\"https:\/\/easyaffiliate.com\/blog\/use-negative-keywords-for-ppc\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"mots-cl\u00e9s n\u00e9gatifs\"><strong>mots-cl\u00e9s n\u00e9gatifs<\/strong><\/a>. En excluant ces mots de votre campagne publicitaire, vous \u00e9viterez de cibler un public inadapt\u00e9. Ainsi, vous ne gaspillerez pas votre argent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, si votre site MemberPress propose des conseils de perte de poids destin\u00e9s aux femmes, vous aurez int\u00e9r\u00eat \u00e0 cibler votre publicit\u00e9 sur un public f\u00e9minin. Dans ce cas de figure, un mot-cl\u00e9 n\u00e9gatif utile pourrait \u00eatre \u201c perte de graisse pour les hommes \u201d :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-1024x349.png\" alt=\"Cr\u00e9ation d&#039;un mot-cl\u00e9 n\u00e9gatif\" class=\"wp-image-32303\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-1024x349.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-300x102.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-768x262.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM.png 1301w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez facilement ajouter ces mots-cl\u00e9s ind\u00e9sirables dans la m\u00eame rubrique. <em>volume et pr\u00e9visions<\/em> onglet. Il suffit de naviguer vers <em>Mots-cl\u00e9s n\u00e9gatifs<\/em> et cliquez sur l'ic\u00f4ne bleue plus (<em>+<\/em>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous avez personnalis\u00e9 vos mots-cl\u00e9s, il est temps de lancer votre annonce Google. Cliquez sur <em>Cr\u00e9er une campagne<\/em> dans le coin sup\u00e9rieur droit de votre \u00e9cran :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1024x413.png\" alt=\"Cr\u00e9ez une campagne sur Google Ads.\" class=\"wp-image-32740\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1024x413.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-300x121.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-768x309.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1536x619.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-2048x825.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-422x170.png 422w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-840x338.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1216x490.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1832x738.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-700x282.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-156x63.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1080x435.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Ensuite, donnez un nom \u00e0 votre campagne publicitaire. Choisissez ensuite le budget quotidien recommand\u00e9 ou entrez un montant personnalis\u00e9, puis enregistrez vos modifications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En proc\u00e9dant ainsi, vous transformerez votre pr\u00e9vision en une nouvelle campagne. \u00c0 l'avenir, vous pourrez y acc\u00e9der via votre <em>Campagnes<\/em> page. Cliquez ensuite sur <em>Voir la campagne<\/em> pour modifier les r\u00e9glages si n\u00e9cessaire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s avoir lanc\u00e9 un <a href=\"https:\/\/memberpress.com\/fr\/blog\/tips-for-creating-effective-ads-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"campagne publicitaire pour votre site d&#039;adh\u00e9sion\">campagne publicitaire pour votre site MemberPress<\/a>, vous pouvez toujours utiliser Google Keyword Planner pour consulter ses pr\u00e9visions. Toutefois, si vous devez modifier certains mots-cl\u00e9s, vous devrez le faire dans le <em>Campagne<\/em> des param\u00e8tres.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque vous lancez votre premier site MemberPress, il peut s'av\u00e9rer difficile de se concentrer sur un objectif pr\u00e9cis. <a href=\"https:\/\/memberpress.com\/fr\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"le public id\u00e9al\">votre public id\u00e9al<\/a>. Heureusement, vous pouvez utiliser le planificateur de mots cl\u00e9s de Google pour trouver des visiteurs de qualit\u00e9. C'est un moyen efficace d'augmenter votre trafic web, d'am\u00e9liorer votre r\u00e9f\u00e9rencement et d'accro\u00eetre votre chiffre d'affaires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici comment vous pouvez facilement utiliser <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Planificateur de mots-cl\u00e9s Google\">Planificateur de mots-cl\u00e9s Google<\/a> pour optimiser votre site d'adh\u00e9sion et \u00e9tendre votre port\u00e9e :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Acc\u00e9der au planificateur de mots-cl\u00e9s<\/li><li>Trouver de nouveaux mots-cl\u00e9s<\/li><li>Lancer une campagne d'annonces PPC<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous des questions sur l'utilisation de Google Keyword Planner pour votre site d'adh\u00e9sion ? Laissez-les dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de vous abonner \u00e0 notre lettre d'information dans la bo\u00eete situ\u00e9e \u00e0 votre droite !<\/strong><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>When you&#8217;re just getting started with your MemberPress site, low web traffic can be discouraging. Without the right tools for search engine optimization (SEO), you might struggle to market your content to the right audience. Fortunately, you can use Google&#8217;s Keyword Planner to create a successful content marketing strategy. Once you&#8217;ve properly set up this [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":33111,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[120,134,943],"tags":[941,86,182],"class_list":["post-32256","post","type-post","status-publish","format-standard","has-post-thumbnail","category-content","category-how-to-2","category-lists","tag-free-tools","tag-google-search","tag-seo","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Finding an audience for your membership site can be challenging. 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