{"id":32256,"date":"2022-04-14T05:00:00","date_gmt":"2022-04-14T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=32256"},"modified":"2022-11-16T15:13:56","modified_gmt":"2022-11-16T22:13:56","slug":"google-keyword-planner-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/google-keyword-planner-membership-site\/","title":{"rendered":"Comment utiliser le planificateur de mots-cl\u00e9s de Google pour dynamiser votre site WordPress (en 3 \u00e9tapes)"},"content":{"rendered":"<p>Lorsque vous d\u00e9butez avec votre site MemberPress, un faible trafic web peut \u00eatre d\u00e9courageant. Sans le bon <a href=\"https:\/\/memberpress.com\/fr\/blog\/best-seo-tools-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"des outils pour l&#039;optimisation des moteurs de recherche (SEO)\">des outils pour l'optimisation des moteurs de recherche (SEO)<\/a>vous risquez d'avoir du mal \u00e0 faire conna\u00eetre votre contenu au bon public.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d0f9a1c5e47\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d0f9a1c5e47\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-keyword-planner-membership-site\/#An_Introduction_to_Google_Keyword_Planner\" >Introduction au planificateur de mots-cl\u00e9s de Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-keyword-planner-membership-site\/#Why_You_Might_Want_to_Use_Google_Keyword_Planner_for_Your_MemberPress_Site\" >Pourquoi utiliser le planificateur de mots-cl\u00e9s de Google pour votre site MemberPress ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-keyword-planner-membership-site\/#How_to_Use_Google_Keyword_Planner_for_Your_MemberPress_Site_In_3_Simple_Steps\" >Comment utiliser le planificateur de mots-cl\u00e9s de Google pour votre site MemberPress (en 3 \u00e9tapes simples)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-keyword-planner-membership-site\/#Step_1_Access_Keyword_Planner\" >\u00c9tape 1 : Acc\u00e9der au planificateur de mots-cl\u00e9s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-keyword-planner-membership-site\/#Step_2_Find_New_Keywords\" >\u00c9tape 2 : Trouver de nouveaux mots-cl\u00e9s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-keyword-planner-membership-site\/#Step_3_Start_a_Pay-Per-Click_PPC_Ad_Campaign\" >\u00c9tape 3 Lancer une campagne d'annonces PPC (Pay-Per-Click)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/google-keyword-planner-membership-site\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Heureusement, vous pouvez utiliser <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Planificateur de mots-cl\u00e9s de Google\">Planificateur de mots-cl\u00e9s de Google<\/a> pour cr\u00e9er une strat\u00e9gie de marketing de contenu r\u00e9ussie. Une fois que vous avez correctement configur\u00e9 cet outil, vous pouvez trouver des mots-cl\u00e9s importants pour am\u00e9liorer votre r\u00e9f\u00e9rencement et votre marketing de contenu. <strong>augmenter le trafic vers votre site<\/strong>.<\/p>\n\n\n\n<p>Dans cet article, nous pr\u00e9senterons les fonctionnalit\u00e9s du planificateur de mots-cl\u00e9s de Google et les avantages qu'il peut apporter \u00e0 votre site MemberPress. Ensuite, nous vous fournirons un <strong>guide \u00e9tape par \u00e9tape<\/strong> sur la mani\u00e8re d'utiliser cet outil pour lancer une <a href=\"https:\/\/memberpress.com\/fr\/blog\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Campagne publicitaire avec paiement au clic (PPC)\">campagne publicitaire au moyen d'un syst\u00e8me de paiement par clic (PPC)<\/a>. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"an-introduction-to-google-keyword-planner\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Google_Keyword_Planner\"><\/span>Introduction au planificateur de mots-cl\u00e9s de Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le planificateur de mots-cl\u00e9s de Google est un <strong>outil de recherche gratuit.<\/strong> Il est con\u00e7u pour aider les propri\u00e9taires de sites web \u00e0 analyser les tendances de recherche en sugg\u00e9rant de nouveaux mots-cl\u00e9s :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-1024x528.png\" alt=\"Page d&#039;accueil du planificateur de mots-cl\u00e9s de Google\" class=\"wp-image-32289\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-1024x528.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-300x155.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-768x396.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM.png 1034w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Voici quelques-unes des principales fonctionnalit\u00e9s de Google Keyword Planner :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Recherche de nouveaux mots-cl\u00e9s pertinents pour votre site web<\/li><li>Indique la fr\u00e9quence de recherche de certains mots-cl\u00e9s<\/li><li>Permet d'\u00e9tudier l'\u00e9volution de la popularit\u00e9 des mots cl\u00e9s au fil du temps.<\/li><li>Fournit des projections de performance pour les mots-cl\u00e9s choisis<\/li><\/ul>\n\n\n\n<p>Le planificateur de mots-cl\u00e9s vous permet d'obtenir des informations pr\u00e9cieuses sur ce que recherchent vos visiteurs. Vous pouvez ainsi utiliser les mots-cl\u00e9s \u00e0 votre avantage et cr\u00e9er la meilleure strat\u00e9gie marketing possible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-you-might-want-to-use-google-keyword-planner-for-your-memberpress-site\"><span class=\"ez-toc-section\" id=\"Why_You_Might_Want_to_Use_Google_Keyword_Planner_for_Your_MemberPress_Site\"><\/span>Pourquoi utiliser le planificateur de mots-cl\u00e9s de Google pour votre site MemberPress ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Incorporer des mots-cl\u00e9s pertinents dans votre contenu peut \u00eatre un excellent moyen de <a href=\"https:\/\/memberpress.com\/fr\/blog\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"am\u00e9liorer votre r\u00e9f\u00e9rencement\">am\u00e9liorer votre r\u00e9f\u00e9rencement<\/a>. Lorsque vous utilisez la fonction <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9247190?hl=en&ref_topic=3175091\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"bons mots-cl\u00e9s\">bons mots-cl\u00e9s<\/a>Vous signalez ainsi \u00e0 Google et aux autres moteurs de recherche la nature de votre contenu. <\/p>\n\n\n\n<p>Vos pages ont ainsi plus de chances d'appara\u00eetre en t\u00eate des r\u00e9sultats de recherche pertinents :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1024x467.png\" alt=\"The results page for a \"best membership sites\" search in google.\" class=\"wp-image-32729\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1024x467.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-300x137.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-768x350.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1536x701.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-373x170.png 373w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-840x383.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1216x555.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-700x319.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-156x71.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1080x493.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search.png 1714w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>En utilisant le planificateur de mots-cl\u00e9s pour trouver les termes et expressions les plus couramment recherch\u00e9s, vous pouvez cibler le langage exact que les visiteurs potentiels utilisent d\u00e9j\u00e0. Vous pouvez ainsi connecter votre site \u00e0 un public d\u00e9j\u00e0 avide d'un contenu comme le v\u00f4tre. <\/p>\n\n\n\n<p>For example, if you run a beauty MemberPress site, you may optimize for keywords such as \u201cbeauty subscriptions\u201d:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1024x684.png\" alt=\"The results page for a \"beauty subscriptions\" search in google.\" class=\"wp-image-32730\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1024x684.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-300x201.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-768x513.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-254x170.png 254w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-840x561.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1023x684.png 1023w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-700x468.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-156x104.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1080x722.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-600x400.png 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search.png 1526w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Le planificateur de mots cl\u00e9s de Google peut \u00e9galement s'av\u00e9rer un outil tr\u00e8s utile lorsque vous d\u00e9butez votre activit\u00e9 en ligne. Vous pouvez l'utiliser pour trouver des mots-cl\u00e9s qui attirent <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"de nouveaux visiteurs de qualit\u00e9\">de nouveaux visiteurs de qualit\u00e9<\/a>.<\/p>\n\n\n\n<p>Vous pouvez \u00e9galement utiliser le planificateur de mots-cl\u00e9s pour lancer un marketing PPC cibl\u00e9. Plut\u00f4t que de lancer aveugl\u00e9ment un <a href=\"https:\/\/ads.google.com\/home\/#!\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Annonces Google\">Annonces Google<\/a> vous pouvez planifier et d\u00e9velopper une strat\u00e9gie bas\u00e9e sur des mots-cl\u00e9s performants. <\/p>\n\n\n\n<p>Cela peut conduire \u00e0 une augmentation du nombre de visiteurs sur votre site et, par cons\u00e9quent, \u00e0 une augmentation de la fr\u00e9quentation de votre site. <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-maximize-membership-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"maximiser les revenus de vos membres\">Augmentation des recettes provenant de l'adh\u00e9sion<\/a>.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-use-google-keyword-planner-for-your-memberpress-site-in-3-simple-steps\"><span class=\"ez-toc-section\" id=\"How_to_Use_Google_Keyword_Planner_for_Your_MemberPress_Site_In_3_Simple_Steps\"><\/span>Comment utiliser le planificateur de mots-cl\u00e9s de Google pour votre site MemberPress (en 3 \u00e9tapes simples)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Comme nous l'avons vu, votre site d'adh\u00e9sion peut grandement b\u00e9n\u00e9ficier de l'utilisation du planificateur de mots-cl\u00e9s de Google. Heureusement, il est facile et rapide de commencer \u00e0 utiliser cette ressource gratuite.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-1-access-keyword-planner\"><span class=\"ez-toc-section\" id=\"Step_1_Access_Keyword_Planner\"><\/span>\u00c9tape 1 : Acc\u00e9der au planificateur de mots-cl\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pour commencer \u00e0 utiliser le planificateur de mots cl\u00e9s de Google, connectez-vous d'abord \u00e0 votre compte Google. Si vous n'en avez pas encore, vous devrez <a href=\"https:\/\/accounts.google.com\/SignUp?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"cr\u00e9er un nouveau compte\">cr\u00e9er un nouveau compte<\/a>. Il est pr\u00e9f\u00e9rable d'utiliser un compte r\u00e9serv\u00e9 \u00e0 votre entreprise plut\u00f4t qu'un compte personnel.<\/p>\n\n\n\n<p>Ensuite, naviguez jusqu'\u00e0 la page <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Outil de planification des mots cl\u00e9s<\/a>. <strong>Si vous n'avez pas de compte Google Ads, vous serez invit\u00e9 \u00e0 en cr\u00e9er un (c'est gratuit).<\/strong>. <\/p>\n\n\n\n<p>Lorsque vous cr\u00e9ez un nouveau compte Google Ads, assurez-vous de cliquer sur le petit bouton qui dit <em>Passer en mode expert<\/em>. Cela vous permettra d'\u00e9viter de fixer des objectifs publicitaires (vous pourrez toujours y revenir plus tard si vous le souhaitez) : <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-1024x548.png\" alt=\"Choisir un objectif publicitaire sur le planificateur de mots-cl\u00e9s\" class=\"wp-image-32291\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-1024x548.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-300x161.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-768x411.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM.png 1297w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Pour continuer sans objectifs publicitaires, cliquez sur <em>Cr\u00e9er un compte sans campagne<\/em> dans la partie inf\u00e9rieure gauche de la page :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1024x576.jpg\" alt=\"cr\u00e9er un compte Google Ads sans mettre en place une campagne\" class=\"wp-image-33109\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Il vous sera demand\u00e9 de confirmer les informations relatives \u00e0 votre entreprise. Cliquez ensuite sur <em>Soumettre<\/em>.<\/p>\n\n\n\n<p>Dans l'\u00e9cran suivant, naviguez vers le coin sup\u00e9rieur droit et allez \u00e0 <em>Tools & Settings > Planning > Keyword Planner<\/em>. Vous devriez maintenant avoir acc\u00e8s au planificateur de mots-cl\u00e9s de Google. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2-find-new-keywords\"><span class=\"ez-toc-section\" id=\"Step_2_Find_New_Keywords\"><\/span>\u00c9tape 2 : Trouver de nouveaux mots-cl\u00e9s <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dans votre tableau de bord Google Keyword Planner, vous verrez deux options diff\u00e9rentes : <em>D\u00e9couvrir de nouveaux mots-cl\u00e9s <\/em>et <em>Obtenir le volume de recherche et les pr\u00e9visions<\/em>. <\/p>\n\n\n\n<p>Commen\u00e7ons par <em>D\u00e9couvrir de nouveaux mots-cl\u00e9s<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png\" alt=\"Tableau de bord de Google Keyword\" class=\"wp-image-32294\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png 883w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM-300x121.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM-768x309.png 768w\" sizes=\"(max-width: 883px) 100vw, 883px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Vous pouvez commencer par rechercher des mots-cl\u00e9s ou saisir l'URL de votre site web. Si vous avez <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-memberpress-to-set-up-a-wordpress-membership-site-in-5-minutes\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"un site d&#039;adh\u00e9sion bien \u00e9tabli\">un site d'adh\u00e9sion bien \u00e9tabli<\/a>vous pouvez envisager de saisir le domaine de votre site web. <\/p>\n\n\n\n<p>L'outil Google Keyword Tool analysera ensuite votre site et vous proposera des suggestions de mots-cl\u00e9s correspondant \u00e0 votre contenu existant. <\/p>\n\n\n\n<p>Pour ce faire, vous devez saisir l'URL de votre site d'adh\u00e9sion WordPress dans la barre de recherche, puis cliquer sur <em>Obtenir des r\u00e9sultats<\/em>. Gardez \u00e0 l'esprit que l'utilisation de pages sp\u00e9cifiques de votre site peut s'av\u00e9rer plus efficace pour trouver des mots-cl\u00e9s de qualit\u00e9.<\/p>\n\n\n\n<p>\u00c0 titre d'exemple, nous avons utilis\u00e9 le site populaire d'adh\u00e9sion pour la perte de poids <a href=\"https:\/\/kurbo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Kurbo<\/a>. Searching the entire domain generated 766 different keywords. But when we narrowed our search to the \u201cHow it works\u201d page, the results decreased to 147 keywords \u2013 a much more manageable and targeted amount:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png\" alt=\"Recherche de nouveaux mots-cl\u00e9s dans un nom de domaine\" class=\"wp-image-32892\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-300x176.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-768x452.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-289x170.png 289w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-840x494.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-700x412.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-156x92.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Si vous n'avez pas encore lanc\u00e9 votre site d'adh\u00e9sion, <strong>envisager d'analyser le site web d'un concurrent<\/strong>. Comme son contenu actuel sera probablement similaire \u00e0 celui de votre futur site, vous pouvez utiliser son domaine pour <a href=\"https:\/\/memberpress.com\/fr\/blog\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"g\u00e9n\u00e9rer des id\u00e9es de nouveaux contenus\">g\u00e9n\u00e9rer des id\u00e9es<\/a> pour le nouveau mat\u00e9riel.<\/p>\n\n\n\n<p>Ou bien, lorsque vous cliquez sur <em>Commencer par les mots-cl\u00e9s<\/em>Dans cette section, vous pouvez entrer des d\u00e9tails sp\u00e9cifiques relatifs \u00e0 votre site d'adh\u00e9sion. Il doit s'agir de mots ou de phrases que vous pensez <a href=\"https:\/\/memberpress.com\/fr\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"votre public cible\">votre public cible<\/a> peuvent d\u00e9j\u00e0 \u00eatre en train de chercher :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-1024x485.png\" alt=\"Recherche de mots-cl\u00e9s sur Google Keyword Planner\" class=\"wp-image-32297\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-1024x485.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-300x142.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-768x363.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>It's best to include some specific details when you're looking for relevant keywords. For instance, if you're running a weight loss membership site, you might want to search for \u201cweight loss memberships\u201d and \u201cweight loss communities\u201d, rather than just \u201cweight loss\u201d:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1024x381.png\" alt=\"Une recherche de mots li\u00e9s \u00e0 la perte de poids dans le planificateur de mots-cl\u00e9s de Google.\" class=\"wp-image-32731\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1024x381.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-300x112.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-768x286.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1536x572.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-2048x762.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-457x170.png 457w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-840x313.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1216x453.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1832x682.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-700x261.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-156x58.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1080x402.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Cela s'explique par le fait que <strong>les mots-cl\u00e9s plus g\u00e9n\u00e9raux peuvent ne pas avoir autant de succ\u00e8s que les mots-cl\u00e9s sp\u00e9cifiques<\/strong>et ils pourraient \u00eatre confront\u00e9s \u00e0 une plus grande concurrence.<\/p>\n\n\n\n<p>Une fois que vous avez choisi quelques mots-cl\u00e9s pour commencer, listez-les dans la barre de recherche. Vous pouvez s\u00e9parer chaque mot-cl\u00e9 en cliquant sur <em>Entrer<\/em> sur votre clavier. <\/p>\n\n\n\n<p>N'oubliez pas que vous pouvez \u00e9galement saisir votre domaine comme filtre (sous la barre de recherche). Cela permet de filtrer les produits, marques ou services que vous ne proposez pas sur votre site d'adh\u00e9sion, mais il s'agit d'une \u00e9tape facultative :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-1024x497.png\" alt=\"Mesures sugg\u00e9r\u00e9es pour les mots-cl\u00e9s\" class=\"wp-image-32298\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-1024x497.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-300x146.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-768x373.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM.png 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>En plus des mots-cl\u00e9s eux-m\u00eames, vous aurez acc\u00e8s \u00e0 un grand nombre d'indicateurs utiles. Vous verrez la moyenne mensuelle des recherches pour chaque mot-cl\u00e9, le niveau de concurrence et plusieurs autres points de donn\u00e9es.<\/p>\n\n\n\n<p>Nous recommandons d'opter pour <strong>des mots-cl\u00e9s avec un nombre \u00e9lev\u00e9 de recherches mensuelles et une concurrence faible \u00e0 moyenne<\/strong>. S'il peut \u00eatre judicieux d'inclure certains mots-cl\u00e9s \u00e0 forte concurrence, il ne faut pas que votre strat\u00e9gie repose uniquement sur ces mots-cl\u00e9s.<\/p>\n\n\n\n<p>Il serait judicieux d'inclure \u00e9galement quelques mots-cl\u00e9s \u00e0 longue tra\u00eene. Ceux-ci sont plus longs et hypercibl\u00e9s par rapport \u00e0 votre contenu sp\u00e9cifique. En utilisant des mots-cl\u00e9s \u00e0 longue tra\u00eene, vous pouvez m\u00eame faire en sorte que votre contenu soit <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"faire appara\u00eetre votre contenu dans les bo\u00eetes de r\u00e9ponse de Google\">pour appara\u00eetre dans les bo\u00eetes de r\u00e9ponse de Google<\/a>.<\/p>\n\n\n\n<p class=\"has-white-color has-theme-primary-background-color has-text-color has-background\">A <em><strong>MOT-CL\u00c9 \u00c0 LONGUE TRA\u00ceNE<\/strong><\/em> est une expression sp\u00e9cifique de 3 \u00e0 5 mots li\u00e9e \u00e0 votre mot-cl\u00e9 principal. Elle vous permet de toucher un public plus restreint, plus susceptible d'acheter ce que vous vendez. Par exemple, si votre mot cl\u00e9 principal est <em><strong>podcast<\/strong><\/em>Un mot-cl\u00e9 \u00e0 longue tra\u00eene pourrait \u00eatre <em><strong>podcast sur l'histoire ancienne<\/strong><\/em>.<\/p>\n\n\n\n<p>Une autre fa\u00e7on d'optimiser votre r\u00e9f\u00e9rencement \u00e0 l'aide de cet outil de mots-cl\u00e9s est de trouver <strong>questions sp\u00e9cifiques<\/strong> que votre public recherche. <\/p>\n\n\n\n<p>Vous pouvez le faire apr\u00e8s avoir saisi vos mots-cl\u00e9s de d\u00e9part. Choisissez simplement <em>Ajouter un filtre<\/em> ><em> Mot-cl\u00e9<\/em>et s'assurer que <em>contient<\/em> et <em>Correspondance des textes<\/em> sont s\u00e9lectionn\u00e9s :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png\" alt=\"Ajout d&#039;un filtre dans Google Keyword Planner.\" class=\"wp-image-32733\" width=\"350\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png 572w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-190x300.png 190w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-108x170.png 108w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-389x614.png 389w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-433x684.png 433w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-328x518.png 328w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-99x156.png 99w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Think about what questions your audience might be asking, and then add words such as \u201cwhat\u201d, \u201chow\u201d, and \u201cwhy\u201d. When you're finished, make sure to click on <em>Appliquer<\/em>. Il s'agit d'une strat\u00e9gie utile, car nous sommes nombreux \u00e0 saisir nos doutes directement dans la barre de recherche de Google.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-3-start-a-pay-per-click-ppc-ad-campaign\"><span class=\"ez-toc-section\" id=\"Step_3_Start_a_Pay-Per-Click_PPC_Ad_Campaign\"><\/span>\u00c9tape 3 : Lancer une campagne publicitaire avec paiement au clic (PPC)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Avec les bons mots-cl\u00e9s, vous devriez \u00eatre pr\u00eat \u00e0 <a href=\"https:\/\/memberpress.com\/fr\/blog\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"lancer une strat\u00e9gie PPC r\u00e9ussie\">lancer une strat\u00e9gie PPC r\u00e9ussie<\/a>. Vous pouvez donc commencer \u00e0 planifier votre <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-google-adwords\/\" target=\"_blank\" rel=\"noreferrer noopener\">Campagne Google Ads<\/a>.<\/p>\n\n\n\n<p>Tout d'abord, retournez \u00e0 <em>Tools & Settings > Planning > Keyword Planner. <\/em>Cliquez ensuite sur <em>Obtenez le volume de recherche et les pr\u00e9visions. <\/em>Vous y saisirez une liste de mots-cl\u00e9s que vous souhaitez cibler dans votre campagne, puis vous cliquerez sur <em>Commencer<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png\" alt=\"Volume de recherche et pr\u00e9visions pour les mots-cl\u00e9s cibl\u00e9s\" class=\"wp-image-32300\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png 966w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM-300x133.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM-768x341.png 768w\" sizes=\"(max-width: 966px) 100vw, 966px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Gardez \u00e0 l'esprit que vous pouvez toujours modifier cette liste avant de lancer votre publicit\u00e9.<\/p>\n\n\n\n<p>Les <strong>fonction de pr\u00e9vision <\/strong>vous indiquera les r\u00e9sultats estim\u00e9s de cette campagne publicitaire. Cela comprend le nombre de clics et d'impressions que votre annonce pourrait obtenir sur une p\u00e9riode de 30 jours :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-1024x492.png\" alt=\"Pr\u00e9vision d&#039;une campagne publicitaire\" class=\"wp-image-32301\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-1024x492.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-300x144.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-768x369.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM.png 1044w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>L'outil de mots-cl\u00e9s vous indiquera \u00e9galement le co\u00fbt total moyen de cette campagne, ainsi qu'un budget quotidien. En outre, vous pouvez consulter les <strong>le taux de clics (CTR) <\/strong>et la moyenne <strong>co\u00fbt par clic (CPC)<\/strong>. <\/p>\n\n\n\n<p>Pour obtenir des informations plus d\u00e9taill\u00e9es, envisagez de saisir votre taux de conversion anticip\u00e9. Vous pouvez le faire \u00e0 l'aide de la fonction <em>Ajouter le taux de conversion<\/em> bouton. Cette fonction vous permet de conna\u00eetre le nombre moyen de conversions par jour, le type d'appareil utilis\u00e9 par les consommateurs et les pays d'o\u00f9 proviennent les conversions. <\/p>\n\n\n\n<p>En outre, avant de lancer votre campagne publicitaire, vous pourrez consulter les indicateurs de chaque mot-cl\u00e9. Vous pouvez utiliser ces informations pour optimiser votre annonce.<\/p>\n\n\n\n<p>Si vous voyez des mots-cl\u00e9s sp\u00e9cifiques qui ne sont pas li\u00e9s \u00e0 votre niche, vous pouvez les \u00e9tiqueter en tant que <a href=\"https:\/\/easyaffiliate.com\/blog\/use-negative-keywords-for-ppc\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"mots-cl\u00e9s n\u00e9gatifs\"><strong>mots-cl\u00e9s n\u00e9gatifs<\/strong><\/a>. En excluant ces mots de votre campagne publicitaire, vous \u00e9viterez de cibler le mauvais public. Ainsi, vous ne gaspillerez pas d'argent.<\/p>\n\n\n\n<p>For example, if your MemberPress site provides weight loss advice for women, you'll want to market your ad to a female audience. A useful negative keyword in this scenario might be \u201cfat loss for men\u201d:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-1024x349.png\" alt=\"Cr\u00e9ation d&#039;un mot-cl\u00e9 n\u00e9gatif\" class=\"wp-image-32303\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-1024x349.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-300x102.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-768x262.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM.png 1301w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Vous pouvez facilement ajouter ces mots-cl\u00e9s ind\u00e9sirables dans la m\u00eame rubrique. <em>volume et pr\u00e9visions<\/em> onglet. Il suffit de naviguer vers <em>Mots-cl\u00e9s n\u00e9gatifs<\/em> et cliquez sur l'ic\u00f4ne bleue plus (<em>+<\/em>).<\/p>\n\n\n\n<p>Apr\u00e8s avoir personnalis\u00e9 vos mots-cl\u00e9s, il est temps de lancer votre annonce Google. Cliquez sur <em>Cr\u00e9er une campagne<\/em> dans le coin sup\u00e9rieur droit de votre \u00e9cran :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1024x413.png\" alt=\"Cr\u00e9ez une campagne sur Google Ads.\" class=\"wp-image-32740\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1024x413.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-300x121.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-768x309.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1536x619.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-2048x825.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-422x170.png 422w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-840x338.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1216x490.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1832x738.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-700x282.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-156x63.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1080x435.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Ensuite, donnez un nom \u00e0 votre campagne publicitaire. Choisissez ensuite le budget quotidien recommand\u00e9 ou entrez un montant personnalis\u00e9, puis enregistrez vos modifications.<\/p>\n\n\n\n<p>Vous convertirez ainsi vos pr\u00e9visions en une nouvelle campagne. \u00c0 l'avenir, vous pourrez y acc\u00e9der par l'interm\u00e9diaire de votre <em>Campagnes<\/em> page. Cliquez ensuite sur <em>Voir la campagne<\/em> pour modifier les r\u00e9glages si n\u00e9cessaire.<\/p>\n\n\n\n<p>Apr\u00e8s avoir lanc\u00e9 un <a href=\"https:\/\/memberpress.com\/fr\/blog\/tips-for-creating-effective-ads-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"campagne publicitaire pour votre site d&#039;adh\u00e9sion\">campagne publicitaire pour votre site MemberPress<\/a>En revanche, vous pouvez toujours utiliser le planificateur de mots cl\u00e9s de Google pour consulter ses pr\u00e9visions. Toutefois, si vous devez modifier des mots cl\u00e9s, vous devrez le faire dans la fen\u00eatre de planification des mots cl\u00e9s. <em>Campagne<\/em> des param\u00e8tres.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Lorsque vous lancez votre premier site MemberPress, il peut s'av\u00e9rer difficile de se concentrer sur un objectif pr\u00e9cis. <a href=\"https:\/\/memberpress.com\/fr\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"le public id\u00e9al\">votre public id\u00e9al<\/a>. Heureusement, vous pouvez utiliser le planificateur de mots cl\u00e9s de Google pour trouver des visiteurs de qualit\u00e9. C'est un moyen efficace d'augmenter votre trafic web, d'am\u00e9liorer votre r\u00e9f\u00e9rencement et d'accro\u00eetre votre chiffre d'affaires.<\/p>\n\n\n\n<p>Voici comment vous pouvez facilement utiliser <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Planificateur de mots-cl\u00e9s Google\">Planificateur de mots-cl\u00e9s Google<\/a> pour optimiser votre site d'adh\u00e9sion et \u00e9tendre votre port\u00e9e :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Acc\u00e9der au planificateur de mots-cl\u00e9s<\/li><li>Trouver de nouveaux mots-cl\u00e9s<\/li><li>Lancer une campagne d'annonces PPC<\/li><\/ol>\n\n\n\n<p>Avez-vous des questions sur l'utilisation de Google Keyword Planner pour votre site d'adh\u00e9sion ? Laissez-les dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p><strong><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de vous abonner \u00e0 notre lettre d'information dans la rubrique <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> \u00e0 votre droite !<\/strong><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>When you\u2019re just getting started with your MemberPress site, low web traffic can be discouraging. Without the right tools for search engine optimization (SEO), you might struggle to market your content to the right audience. Fortunately, you can use Google\u2019s Keyword Planner to create a successful content marketing strategy. Once you\u2019ve properly set up this [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":33111,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[120,134,943],"tags":[941,86,182],"class_list":{"0":"post-32256","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content","8":"category-how-to-2","9":"category-lists","10":"tag-free-tools","11":"tag-google-search","12":"tag-seo","13":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Finding an audience for your membership site can be challenging. 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Dans cet article, nous vous expliquons comment utiliser le planificateur de mots-cl\u00e9s de Google pour augmenter votre trafic web !","keywords":[],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 19:13:15","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2022-01-21 17:05:07","updated":"2026-03-03 15:02:31"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/\" title=\"Membership Site\">Membership Site<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/content\/\" title=\"Content\">Content<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Use Google Keyword Planner to Ignite Your WordPress Site (In 3 Steps)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/fr"},{"label":"Membership Site","link":"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/"},{"label":"Content","link":"https:\/\/memberpress.com\/fr\/blog\/category\/membership-site\/content\/"},{"label":"How to Use Google Keyword Planner to Ignite Your WordPress Site (In 3 Steps)","link":"https:\/\/memberpress.com\/fr\/blog\/google-keyword-planner-membership-site\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>When you're just getting started with your MemberPress site, low web traffic can be discouraging. Without the right <a href=\"https:\/\/memberpress.com\/blog\/best-seo-tools-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"tools for Search Engine Optimization (SEO)\">tools for search engine optimization (SEO)<\/a>, you might struggle to market your content to the right audience.<\/p>","content":[{"type":"text","data":"When you're just getting started with your MemberPress site, low web traffic can be discouraging. Without the right <a href=\"https:\/\/memberpress.com\/blog\/best-seo-tools-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"tools for Search Engine Optimization (SEO)\">tools for search engine optimization (SEO)<\/a>, you might struggle to market your content to the right audience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Fortunately, you can use <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google's Keyword Planner\">Google's Keyword Planner<\/a> to create a successful content marketing strategy. Once you've properly set up this tool, you can find important keywords to improve your SEO and <strong>drive more traffic to your site<\/strong>.<\/p>","content":[{"type":"text","data":"Fortunately, you can use <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google's Keyword Planner\">Google's Keyword Planner<\/a> to create a successful content marketing strategy. Once you've properly set up this tool, you can find important keywords to improve your SEO and <strong>drive more traffic to your site<\/strong>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we'll discuss the features of Google Keyword Planner and how it can benefit your MemberPress site. Then, we'll provide you with a <strong>step-by-step guide<\/strong> on how to use this tool to start a <a href=\"https:\/\/memberpress.com\/blog\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Pay-Per-Click (PPC) ad campaign\">pay-per-click (PPC) ad campaign<\/a>. Let's get started!<\/p>","content":[{"type":"text","data":"In this article, we'll discuss the features of Google Keyword Planner and how it can benefit your MemberPress site. Then, we'll provide you with a <strong>step-by-step guide<\/strong> on how to use this tool to start a <a href=\"https:\/\/memberpress.com\/blog\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Pay-Per-Click (PPC) ad campaign\">pay-per-click (PPC) ad campaign<\/a>. Let's get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"an-introduction-to-google-keyword-planner\">An Introduction to Google Keyword Planner<\/h2>","content":"Introduction au planificateur de mots-cl\u00e9s de Google","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Google Keyword Planner is a <strong>free research tool.<\/strong> It's designed to help website owners analyze search trends by suggesting new keywords:<\/p>","content":[{"type":"text","data":"Google Keyword Planner is a <strong>free research tool.<\/strong> It's designed to help website owners analyze search trends by suggesting new keywords:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-1024x528.png\" alt=\"Google Keyword Planner home page\" class=\"wp-image-32289\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-1024x528.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM.png","alt":"Google Keyword Planner home page","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-1024x528.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":528,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Here are some of Google Keyword Planner's primary features:<\/p>","content":[{"type":"text","data":"Here are some of Google Keyword Planner's primary features:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Finds new keywords that are relevant to your website<\/li><li>Shows how often certain keywords are searched for<\/li><li>Enables you to research how keyword popularity has changed over time<\/li><li>Provides performance projections for chosen keywords<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Recherche de nouveaux mots-cl\u00e9s pertinents pour votre site web<\/li><li>Indique la fr\u00e9quence de recherche de certains mots-cl\u00e9s<\/li><li>Permet d'\u00e9tudier l'\u00e9volution de la popularit\u00e9 des mots cl\u00e9s au fil du temps.<\/li><li>Fournit des projections de performance pour les mots-cl\u00e9s choisis<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With Keyword Planner, you can gain valuable insight into what your visitors are looking for. That way, you can use keywords to your advantage, and create the best marketing strategy possible.<\/p>","content":[{"type":"text","data":"With Keyword Planner, you can gain valuable insight into what your visitors are looking for. That way, you can use keywords to your advantage, and create the best marketing strategy possible."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"why-you-might-want-to-use-google-keyword-planner-for-your-memberpress-site\">Why You Might Want to Use Google Keyword Planner for Your MemberPress Site<\/h2>","content":"Pourquoi utiliser le planificateur de mots-cl\u00e9s de Google pour votre site MemberPress ?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Incorporating relevant keywords into your content can be a great way to <a href=\"https:\/\/memberpress.com\/blog\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"improve your SEO\">improve your SEO<\/a>. When you use the <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9247190?hl=en&amp;ref_topic=3175091\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"right keywords\">right keywords<\/a>, you signal to Google and other search engines what your content is all about. <\/p>","content":[{"type":"text","data":"Incorporating relevant keywords into your content can be a great way to <a href=\"https:\/\/memberpress.com\/blog\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"improve your SEO\">improve your SEO<\/a>. When you use the <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9247190?hl=en&amp;ref_topic=3175091\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"right keywords\">right keywords<\/a>, you signal to Google and other search engines what your content is all about. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This makes it more likely that your pages will appear at the top of relevant search results:<\/p>","content":[{"type":"text","data":"This makes it more likely that your pages will appear at the top of relevant search results:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1024x467.png\" alt=\"The results page for a &quot;best membership sites&quot; search in Google.\" class=\"wp-image-32729\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1024x467.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search.png","alt":"The results page for a &quot;best membership sites&quot; search in Google.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1024x467.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":467,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>By using Keyword Planner to find commonly searched terms and phrases, you can target the exact language potential visitors are already using. This can connect your site to an audience already eager for content like yours. <\/p>","content":[{"type":"text","data":"By using Keyword Planner to find commonly searched terms and phrases, you can target the exact language potential visitors are already using. This can connect your site to an audience already eager for content like yours. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, if you run a beauty MemberPress site, you may optimize for keywords such as \"beauty subscriptions\":<\/p>","content":[{"type":"text","data":"For example, if you run a beauty MemberPress site, you may optimize for keywords such as \"beauty subscriptions\":"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1024x684.png\" alt=\"The results page for a &quot;beauty subscriptions&quot; search in Google.\" class=\"wp-image-32730\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1024x684.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search.png","alt":"The results page for a &quot;beauty subscriptions&quot; search in Google.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1024x684.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":684,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Google Keyword Planner can also be a great tool when you're just starting out with your online business. You can use it to find keywords that attract <a href=\"https:\/\/memberpress.com\/blog\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"new, high-quality visitors\">new, high-quality visitors<\/a>.<\/p>","content":[{"type":"text","data":"Google Keyword Planner can also be a great tool when you're just starting out with your online business. You can use it to find keywords that attract <a href=\"https:\/\/memberpress.com\/blog\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"new, high-quality visitors\">new, high-quality visitors<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can also use Keyword Planner to launch targeted PPC marketing. Rather than blindly starting a <a href=\"https:\/\/ads.google.com\/home\/#!\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google Ads\">Google Ads<\/a> campaign, you can plan and develop a strategy based on high-performing keywords. <\/p>","content":[{"type":"text","data":"You can also use Keyword Planner to launch targeted PPC marketing. Rather than blindly starting a <a href=\"https:\/\/ads.google.com\/home\/#!\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google Ads\">Google Ads<\/a> campaign, you can plan and develop a strategy based on high-performing keywords. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This can lead to increased visitors to your site, and in turn, a <a href=\"https:\/\/memberpress.com\/blog\/how-to-maximize-membership-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"maximize your membership revenue\">boost in your membership revenue<\/a>.  <\/p>","content":[{"type":"text","data":"This can lead to increased visitors to your site, and in turn, a <a href=\"https:\/\/memberpress.com\/blog\/how-to-maximize-membership-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"maximize your membership revenue\">boost in your membership revenue<\/a>.  "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"how-to-use-google-keyword-planner-for-your-memberpress-site-in-3-simple-steps\">How to Use Google Keyword Planner for Your MemberPress Site (In 3 Simple Steps)<\/h2>","content":"Comment utiliser le planificateur de mots-cl\u00e9s de Google pour votre site MemberPress (en 3 \u00e9tapes simples)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>As we've seen, your membership site can greatly benefit from using Google Keyword Planner. Fortunately, it's quick and easy to get started using this free resource.<\/p>","content":[{"type":"text","data":"As we've seen, your membership site can greatly benefit from using Google Keyword Planner. Fortunately, it's quick and easy to get started using this free resource."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"step-1-access-keyword-planner\">Step 1: Access Keyword Planner<\/h3>","content":"\u00c9tape 1 : Acc\u00e9der au planificateur de mots-cl\u00e9s","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>To start using Google Keyword Planner, first sign in to your Google account. If you don't already have one, you'll need to <a href=\"https:\/\/accounts.google.com\/SignUp?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"create a new account\">create a new account<\/a>. It's best to use an account designated for your business, rather than a personal one.<\/p>","content":[{"type":"text","data":"To start using Google Keyword Planner, first sign in to your Google account. If you don't already have one, you'll need to <a href=\"https:\/\/accounts.google.com\/SignUp?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"create a new account\">create a new account<\/a>. It's best to use an account designated for your business, rather than a personal one."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Then, navigate to the <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Keyword Planner tool<\/a>. <strong>If you don't have a Google Ads account, you'll be prompted to sign up for one (it's free)<\/strong>. <\/p>","content":[{"type":"text","data":"Then, navigate to the <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Keyword Planner tool<\/a>. <strong>If you don't have a Google Ads account, you'll be prompted to sign up for one (it's free)<\/strong>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When you create a new Google Ads account, make sure to click on the small button that says <em>Switch to Expert Mode<\/em>. This will give you the option to avoid setting advertising goals (you can always come back and do so later if you like): <\/p>","content":[{"type":"text","data":"When you create a new Google Ads account, make sure to click on the small button that says <em>Switch to Expert Mode<\/em>. This will give you the option to avoid setting advertising goals (you can always come back and do so later if you like): "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-1024x548.png\" alt=\"Choosing an advertising goal on Keyword Planner\" class=\"wp-image-32291\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-1024x548.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM.png","alt":"Choosing an advertising goal on Keyword Planner","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-1024x548.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":548,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>To continue without advertising goals, click on <em>Create an account without a campaign<\/em> in the bottom-left part of the page:<\/p>","content":[{"type":"text","data":"To continue without advertising goals, click on <em>Create an account without a campaign<\/em> in the bottom-left part of the page:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot.jpg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1024x576.jpg\" alt=\"create a Google ads account without setting up a campaign\" class=\"wp-image-33109\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1024x576.jpg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot.jpg","alt":"create a Google ads account without setting up a campaign","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1024x576.jpg","linkDestination":"media","align":"center"},"style":{"width":1024,"height":576,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>You'll be asked to confirm your business information. Then click on <em>Submit<\/em>.<\/p>","content":[{"type":"text","data":"You'll be asked to confirm your business information. Then click on <em>Submit<\/em>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>On the following screen, navigate to the upper-right corner and go to <em>Tools &amp; Settings &gt; Planning &gt; Keyword Planner<\/em>. Now you should have access to Google Keyword Planner. <\/p>","content":[{"type":"text","data":"On the following screen, navigate to the upper-right corner and go to <em>Tools &amp; Settings &gt; Planning &gt; Keyword Planner<\/em>. Now you should have access to Google Keyword Planner. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"step-2-find-new-keywords\">Step 2: Find New Keywords <\/h3>","content":"\u00c9tape 2 : Trouver de nouveaux mots-cl\u00e9s","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>In your Google Keyword Planner dashboard, you'll see two different options: <em>Discover New Keywords <\/em>and <em>Get Search Volume and Forecasts<\/em>. <\/p>","content":[{"type":"text","data":"In your Google Keyword Planner dashboard, you'll see two different options: <em>Discover New Keywords <\/em>and <em>Get Search Volume and Forecasts<\/em>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Let's start with <em>Discover New Keywords<\/em>:<\/p>","content":[{"type":"text","data":"Let's start with <em>Discover New Keywords<\/em>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png\" alt=\"Google Keyword dashboard\" class=\"wp-image-32294\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png","alt":"Google Keyword dashboard","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":355,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Here, you can either start by simply searching keywords or entering your website's URL. If you have <a href=\"https:\/\/memberpress.com\/blog\/how-to-use-memberpress-to-set-up-a-wordpress-membership-site-in-5-minutes\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"an established membership site\">an established membership site<\/a>, you might consider entering your website's domain. <\/p>","content":[{"type":"text","data":"Here, you can either start by simply searching keywords or entering your website's URL. If you have <a href=\"https:\/\/memberpress.com\/blog\/how-to-use-memberpress-to-set-up-a-wordpress-membership-site-in-5-minutes\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"an established membership site\">an established membership site<\/a>, you might consider entering your website's domain. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The Google Keyword Tool will then analyze your site and provide keyword suggestions that align with your existing content. <\/p>","content":[{"type":"text","data":"The Google Keyword Tool will then analyze your site and provide keyword suggestions that align with your existing content. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To do this, you'll need to input your WordPress membership site's URL into the search bar, and then click on <em>Get Results<\/em>. Keep in mind that using specific pages from your site might be more effective in finding quality keywords.<\/p>","content":[{"type":"text","data":"To do this, you'll need to input your WordPress membership site's URL into the search bar, and then click on <em>Get Results<\/em>. Keep in mind that using specific pages from your site might be more effective in finding quality keywords."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As an example, we used the popular weight loss membership site <a href=\"https:\/\/kurbo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Kurbo<\/a>. Searching the entire domain generated 766 different keywords. But when we narrowed our search to the \"How it works\" page, the results decreased to 147 keywords \u2013 a much more manageable and targeted amount:<\/p>","content":[{"type":"text","data":"As an example, we used the popular weight loss membership site <a href=\"https:\/\/kurbo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Kurbo<\/a>. Searching the entire domain generated 766 different keywords. But when we narrowed our search to the \"How it works\" page, the results decreased to 147 keywords \u2013 a much more manageable and targeted amount:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png\" alt=\"Searching a domain name to find new keywords\" class=\"wp-image-32892\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png","alt":"Searching a domain name to find new keywords","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":602,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>If you haven't started your membership site yet, <strong>consider analyzing a competitor's website<\/strong>. Since its current content will likely be similar to your future site, you can use its domain to <a href=\"https:\/\/memberpress.com\/blog\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"generate ideas for new content\">generate ideas<\/a> for new material.<\/p>","content":[{"type":"text","data":"If you haven't started your membership site yet, <strong>consider analyzing a competitor's website<\/strong>. Since its current content will likely be similar to your future site, you can use its domain to <a href=\"https:\/\/memberpress.com\/blog\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"generate ideas for new content\">generate ideas<\/a> for new material."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Alternatively, when you click on <em>Start with Keywords<\/em>, you can enter specific details related to your membership site. These should be words or phrases that you believe <a href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"your target audience\">your target audience<\/a> may already be searching for:<\/p>","content":[{"type":"text","data":"Alternatively, when you click on <em>Start with Keywords<\/em>, you can enter specific details related to your membership site. These should be words or phrases that you believe <a href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"your target audience\">your target audience<\/a> may already be searching for:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-1024x485.png\" alt=\"Searching for keywords on Google Keyword Planner\" class=\"wp-image-32297\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-1024x485.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM.png","alt":"Searching for keywords on Google Keyword Planner","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-1024x485.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":485,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>It's best to include some specific details when you're looking for relevant keywords. For instance, if you're running a weight loss membership site, you might want to search for \"weight loss memberships\" and \"weight loss communities\", rather than just \"weight loss\":<\/p>","content":[{"type":"text","data":"It's best to include some specific details when you're looking for relevant keywords. For instance, if you're running a weight loss membership site, you might want to search for \"weight loss memberships\" and \"weight loss communities\", rather than just \"weight loss\":"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1024x381.png\" alt=\"A search for weight loss related words in Google Keyword Planner.\" class=\"wp-image-32731\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1024x381.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search.png","alt":"A search for weight loss related words in Google Keyword Planner.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1024x381.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":381,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>This is because <strong>more general keywords may not be as successful as specific ones<\/strong>, and they might be up against more competition.<\/p>","content":[{"type":"text","data":"This is because <strong>more general keywords may not be as successful as specific ones<\/strong>, and they might be up against more competition."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once you've decided on some keywords to start with, list them in the search bar. You can separate each keyword by hitting <em>Enter<\/em> on your keyboard. <\/p>","content":[{"type":"text","data":"Once you've decided on some keywords to start with, list them in the search bar. You can separate each keyword by hitting <em>Enter<\/em> on your keyboard. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Keep in mind that you can also enter your domain to use as a filter (under the search bar). This filters out any products, brands, or services that you don't offer on your membership site, but is an optional step:<\/p>","content":[{"type":"text","data":"Keep in mind that you can also enter your domain to use as a filter (under the search bar). This filters out any products, brands, or services that you don't offer on your membership site, but is an optional step:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-1024x497.png\" alt=\"Suggested keyword metrics\" class=\"wp-image-32298\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-1024x497.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM.png","alt":"Suggested keyword metrics","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-1024x497.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":497,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Along with the keywords themselves, you'll get access to a bunch of useful metrics. You'll see each keyword's average monthly searches, level of competition, and several other data points.<\/p>","content":[{"type":"text","data":"Along with the keywords themselves, you'll get access to a bunch of useful metrics. You'll see each keyword's average monthly searches, level of competition, and several other data points."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We recommend opting for <strong>keywords with high monthly searches and low-to-medium competition<\/strong>. While it may make sense to include some high-competition keywords, you don't want your strategy to rely on those keywords alone.<\/p>","content":[{"type":"text","data":"We recommend opting for <strong>keywords with high monthly searches and low-to-medium competition<\/strong>. While it may make sense to include some high-competition keywords, you don't want your strategy to rely on those keywords alone."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You would be wise to include a few long-tail keywords as well. These are longer and hyper-targeted to your specific content. By using long-tail keywords, you can even get your content <a href=\"https:\/\/memberpress.com\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"get your content to appear in Google answer boxes\">to appear in Google answer boxes<\/a>.<\/p>","content":[{"type":"text","data":"You would be wise to include a few long-tail keywords as well. These are longer and hyper-targeted to your specific content. By using long-tail keywords, you can even get your content <a href=\"https:\/\/memberpress.com\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"get your content to appear in Google answer boxes\">to appear in Google answer boxes<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"has-white-color has-theme-primary-background-color has-text-color has-background\">A <em><strong>LONG-TAIL KEYWORD<\/strong><\/em> is a specific, 3-5 word phrase related to your main keyword. It helps you reach a smaller audience who's more likely to buy what you're selling. For example, if your main keyword is <em><strong>podcast<\/strong><\/em>, a long-tail keyword might be <em><strong>ancient history podcast<\/strong><\/em>.<\/p>","content":[{"type":"text","data":"<p class=\"has-white-color has-theme-primary-background-color has-text-color has-background\">A <em><strong>LONG-TAIL KEYWORD<\/strong><\/em> is a specific, 3-5 word phrase related to your main keyword. It helps you reach a smaller audience who's more likely to buy what you're selling. For example, if your main keyword is <em><strong>podcast<\/strong><\/em>, a long-tail keyword might be <em><strong>ancient history podcast<\/strong><\/em>.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"white","dropCap":false,"parent_style":{},"backgroundColor":"#000cff"}},{"type":"core\/paragraph","render":"<p>Another way to optimize your SEO using this keyword tool is by finding <strong>specific questions<\/strong> your audience is searching for. <\/p>","content":[{"type":"text","data":"Another way to optimize your SEO using this keyword tool is by finding <strong>specific questions<\/strong> your audience is searching for. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can do this after you enter your starting keywords. Simply choose <em>Add filter<\/em> &gt;<em> Keyword<\/em>, and then make sure <em>contains<\/em> and <em>Text Match<\/em> are selected:<\/p>","content":[{"type":"text","data":"You can do this after you enter your starting keywords. Simply choose <em>Add filter<\/em> &gt;<em> Keyword<\/em>, and then make sure <em>contains<\/em> and <em>Text Match<\/em> are selected:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png\" alt=\"Adding a filter in Google Keyword Planner.\" class=\"wp-image-32733\" width=\"350\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png","alt":"Adding a filter in Google Keyword Planner.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png","linkDestination":"media","align":"center"},"style":{"width":"350px","height":904,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Think about what questions your audience might be asking, and then add words such as \"what\", \"how\", and \"why\". When you're finished, make sure to click on <em>Apply<\/em>. This is a useful strategy, since many of us enter our doubts directly into the Google search bar.<\/p>","content":[{"type":"text","data":"Think about what questions your audience might be asking, and then add words such as \"what\", \"how\", and \"why\". When you're finished, make sure to click on <em>Apply<\/em>. This is a useful strategy, since many of us enter our doubts directly into the Google search bar."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"step-3-start-a-pay-per-click-ppc-ad-campaign\">Step 3: Start a Pay-Per-Click (PPC) Ad Campaign<\/h3>","content":"\u00c9tape 3 : Lancer une campagne publicitaire avec paiement au clic (PPC)","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>With the right keywords, you should be ready to <a href=\"https:\/\/memberpress.com\/blog\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"launch a successful PPC strategy\">launch a successful PPC strategy<\/a>. This means you can begin planning your <a href=\"https:\/\/memberpress.com\/blog\/how-to-use-google-adwords\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads campaign<\/a>.<\/p>","content":[{"type":"text","data":"With the right keywords, you should be ready to <a href=\"https:\/\/memberpress.com\/blog\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"launch a successful PPC strategy\">launch a successful PPC strategy<\/a>. This means you can begin planning your <a href=\"https:\/\/memberpress.com\/blog\/how-to-use-google-adwords\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads campaign<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>First, go back to <em>Tools &amp; Settings &gt; Planning &gt; Keyword Planner. <\/em>Then click on <em>Get search volume and forecasts. <\/em>There, you'll enter a list of keywords that you want to target in your campaign, and hit <em>Get Started<\/em>:<\/p>","content":[{"type":"text","data":"First, go back to <em>Tools &amp; Settings &gt; Planning &gt; Keyword Planner. <\/em>Then click on <em>Get search volume and forecasts. <\/em>There, you'll enter a list of keywords that you want to target in your campaign, and hit <em>Get Started<\/em>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png\" alt=\"Search volume and forecasts for targeted keywords\" class=\"wp-image-32300\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png","alt":"Search volume and forecasts for targeted keywords","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":429,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Keep in mind that you can always edit this list before launching your ad.<\/p>","content":[{"type":"text","data":"Keep in mind that you can always edit this list before launching your ad."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The <strong>forecast feature <\/strong>will show you the estimated results of running this ad campaign. This includes the number of clicks and impressions your ad could gain over 30 days:<\/p>","content":[{"type":"text","data":"The <strong>forecast feature <\/strong>will show you the estimated results of running this ad campaign. This includes the number of clicks and impressions your ad could gain over 30 days:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-1024x492.png\" alt=\"Forecast of an ad campaign\" class=\"wp-image-32301\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-1024x492.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM.png","alt":"Forecast of an ad campaign","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-1024x492.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":492,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>The Keyword Tool will also tell you the average total cost of this campaign, as well as a daily budget. Additionally, you can view the <strong>click-through rate (CTR) <\/strong>and average <strong>cost-per-click (CPC)<\/strong>. <\/p>","content":[{"type":"text","data":"The Keyword Tool will also tell you the average total cost of this campaign, as well as a daily budget. Additionally, you can view the <strong>click-through rate (CTR) <\/strong>and average <strong>cost-per-click (CPC)<\/strong>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To get more detailed information, consider entering your anticipated conversion rate. You can do this with the <em>Add Conversion Rate<\/em> button. Using this feature, you can see the average number of conversions per day, what type of devices consumers are using, and what states the conversions are coming from. <\/p>","content":[{"type":"text","data":"To get more detailed information, consider entering your anticipated conversion rate. You can do this with the <em>Add Conversion Rate<\/em> button. Using this feature, you can see the average number of conversions per day, what type of devices consumers are using, and what states the conversions are coming from. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Furthermore, before launching your ad campaign, you will be able to view metrics on each keyword. You can use this information to optimize your ad.<\/p>","content":[{"type":"text","data":"Furthermore, before launching your ad campaign, you will be able to view metrics on each keyword. You can use this information to optimize your ad."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you're seeing specific keywords that aren't related to your niche, you can label them as <a href=\"https:\/\/easyaffiliate.com\/blog\/use-negative-keywords-for-ppc\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"negative keywords\"><strong>negative keywords<\/strong><\/a>. By excluding these words from in your ad campaign, you can avoid avoid targeting the wrong audience. That way, you won't be wasting money.<\/p>","content":[{"type":"text","data":"If you're seeing specific keywords that aren't related to your niche, you can label them as <a href=\"https:\/\/easyaffiliate.com\/blog\/use-negative-keywords-for-ppc\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"negative keywords\"><strong>negative keywords<\/strong><\/a>. By excluding these words from in your ad campaign, you can avoid avoid targeting the wrong audience. That way, you won't be wasting money."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, if your MemberPress site provides weight loss advice for women, you'll want to market your ad to a female audience. A useful negative keyword in this scenario might be \"fat loss for men\":<\/p>","content":[{"type":"text","data":"For example, if your MemberPress site provides weight loss advice for women, you'll want to market your ad to a female audience. A useful negative keyword in this scenario might be \"fat loss for men\":"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-1024x349.png\" alt=\"Creating a negative keyword\" class=\"wp-image-32303\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-1024x349.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM.png","alt":"Creating a negative keyword","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-1024x349.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":349,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>You can easily add these unwanted keywords in the same <em>volume and forecasts<\/em> tab. Simply navigate to <em>Negative Keywords<\/em> and click on the blue plus icon (<em>+<\/em>).<\/p>","content":[{"type":"text","data":"You can easily add these unwanted keywords in the same <em>volume and forecasts<\/em> tab. Simply navigate to <em>Negative Keywords<\/em> and click on the blue plus icon (<em>+<\/em>)."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>After you customize your keywords, it's time to launch your Google Ad. Click on <em>Create Campaign<\/em> in the top-right corner of your screen:<\/p>","content":[{"type":"text","data":"After you customize your keywords, it's time to launch your Google Ad. Click on <em>Create Campaign<\/em> in the top-right corner of your screen:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1024x413.png\" alt=\"Create a campaign on Google Ads.\" class=\"wp-image-32740\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1024x413.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign.png","alt":"Create a campaign on Google Ads.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1024x413.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":413,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Next, give your ad campaign a name. Then choose the recommended daily budget or enter a custom amount, and save your changes.<\/p>","content":[{"type":"text","data":"Next, give your ad campaign a name. Then choose the recommended daily budget or enter a custom amount, and save your changes."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When you do this, you'll convert your forecast into a new campaign. Moving forwards, you can access it through your <em>Campaigns<\/em> page. Then click on <em>View Campaign<\/em> to change any settings as necessary.<\/p>","content":[{"type":"text","data":"When you do this, you'll convert your forecast into a new campaign. Moving forwards, you can access it through your <em>Campaigns<\/em> page. Then click on <em>View Campaign<\/em> to change any settings as necessary."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>After launching an <a href=\"https:\/\/memberpress.com\/blog\/tips-for-creating-effective-ads-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"ad campaign for your membership site\">ad campaign for your MemberPress site<\/a>, you can still use Google Keyword Planner to view its forecast. However, if you need to change any keywords, you'll need to do this in the <em>Campaign<\/em> settings.<\/p>","content":[{"type":"text","data":"After launching an <a href=\"https:\/\/memberpress.com\/blog\/tips-for-creating-effective-ads-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"ad campaign for your membership site\">ad campaign for your MemberPress site<\/a>, you can still use Google Keyword Planner to view its forecast. However, if you need to change any keywords, you'll need to do this in the <em>Campaign<\/em> settings."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>","content":"Conclusion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>When you launch your first MemberPress site, it can be difficult to narrow your focus and target <a href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"the perfect audience\">your perfect audience<\/a>. Fortunately, you can use Google Keyword Planner to find quality visitors. This is an effective way to boost your web traffic, improve your SEO, and increase your revenue.<\/p>","content":[{"type":"text","data":"When you launch your first MemberPress site, it can be difficult to narrow your focus and target <a href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"the perfect audience\">your perfect audience<\/a>. Fortunately, you can use Google Keyword Planner to find quality visitors. This is an effective way to boost your web traffic, improve your SEO, and increase your revenue."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here's how you can easily use <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google Keyword Planner\">Google Keyword Planner<\/a> to optimize your membership site and expand your reach:<\/p>","content":[{"type":"text","data":"Here's how you can easily use <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google Keyword Planner\">Google Keyword Planner<\/a> to optimize your membership site and expand your reach:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Access Keyword Planner<\/li><li>Find new keywords<\/li><li>Start a PPC ad campaign<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Acc\u00e9der au planificateur de mots-cl\u00e9s<\/li><li>Trouver de nouveaux mots-cl\u00e9s<\/li><li>Lancer une campagne d'annonces PPC<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about using Google Keyword Planner for your membership site? Leave them in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about using Google Keyword Planner for your membership site? Leave them in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong><strong>If you liked this article, be sure to subscribe to our newsletter in the box up to your right!<\/strong><\/strong><\/p>","content":[{"type":"text","data":"<strong><strong>If you liked this article, be sure to subscribe to our newsletter in the box up to your right!<\/strong><\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/32256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=32256"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/32256\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/33111"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=32256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=32256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=32256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}