{"id":32760,"date":"2022-01-28T07:00:00","date_gmt":"2022-01-28T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=32760"},"modified":"2022-11-16T15:14:14","modified_gmt":"2022-11-16T22:14:14","slug":"2021-year-in-review","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/2021-year-in-review\/","title":{"rendered":"2021 Year in Review (Happy 2022!)"},"content":{"rendered":"\n<p>Here at MemberPress, last year was crazy\u2026 and amazing! So much good happened in 2021 it would almost be overwhelming \u2013 if it weren\u2019t so awesome. And even more goodness is shining out over the horizon. All thanks to you \u2013 our incredible customers.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69afe7c142564\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69afe7c142564\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/2021-year-in-review\/#Cool_Stuff_That_Happened_in_2021\" >Cool Stuff That Happened in 2021<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/2021-year-in-review\/#1_Billion_Benchmark\" >$1 Billion Benchmark<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/2021-year-in-review\/#Outstanding_Customer_Reviews\" >Outstanding Customer Reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/2021-year-in-review\/#See_What_The_Buzz_Is_About\" >See What The Buzz Is About<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/2021-year-in-review\/#New_Products_and_Features\" >New Products and Features<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/2021-year-in-review\/#Stuff_Were_Excited_About_for_2022%E2%80%A6_and_Beyond\" >Stuff We\u2019re Excited About for 2022\u2026 and Beyond<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/2021-year-in-review\/#WordPress_Data_Decentralization\" >WordPress & Data Decentralization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/2021-year-in-review\/#Making_It_Easier_for_Small_Businesses_to_Make_Money\" >Making It Easier for Small Businesses to Make Money<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/fr\/blog\/2021-year-in-review\/#The_Takeaway\" >The Takeaway<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_8f1b2ebadca7e99a0c73c49a33082ed0\" href=\"https:\/\/memberpress.com\/2021-in-review\/\"  target=\"_blank\" class=\"button button-blue center\">See The Year In Review Page<\/a>\n<\/div>\n\n\n\n\n<p>I wanted to take this opportunity to recap 2021, and give you an update on how the <em>very bright<\/em> future is shaping up here at MemberPress. So without further ado\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cool-stuff-that-happened-in-2021\"><span class=\"ez-toc-section\" id=\"Cool_Stuff_That_Happened_in_2021\"><\/span>Cool Stuff That Happened in 2021<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-billion-benchmark\"><span class=\"ez-toc-section\" id=\"1_Billion_Benchmark\"><\/span>$1 Billion Benchmark<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/MP_Billion_Blog_1024x717_V2.jpg\"><img decoding=\"async\" width=\"1024\" height=\"717\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/MP_Billion_Blog_1024x717_V2.jpg\" alt=\"billion dollar benchmark\" class=\"wp-image-26088\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/MP_Billion_Blog_1024x717_V2.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/MP_Billion_Blog_1024x717_V2-300x210.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/MP_Billion_Blog_1024x717_V2-768x538.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>We have some of the most exceptional customers in the world, and this is definitely the most exciting thing that happened in 2021.<\/p>\n\n\n\n<p>Early last year, MemberPress users hit what we call the $1 Billion Benchmark. That is, you collectively made more than $1 billion in revenue using MemberPress. (You can check out the original post <a href=\"https:\/\/memberpress.com\/blog\/memberpress-customers-pass-the-1-billion-benchmark\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.)<\/p>\n\n\n\n<p>Not only that, MemberPress users made about 95% more revenue in 2021 than in 2020 \u2013 adding an additional $500 million to the pot. So, our customers are kind of a big deal.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Year-In-Review-Graph.png\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Year-In-Review-Graph-1024x576.png\" alt=\"graph showing increased MemberPress sales year over year\" class=\"wp-image-32964\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Year-In-Review-Graph-1024x576.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Year-In-Review-Graph-300x169.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Year-In-Review-Graph-768x432.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Year-In-Review-Graph-302x170.png 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Year-In-Review-Graph-840x472.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Year-In-Review-Graph-1216x684.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Year-In-Review-Graph-700x394.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Year-In-Review-Graph-156x88.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Year-In-Review-Graph-1080x607.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Year-In-Review-Graph.png 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Four big factors combined to create this success:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>An <a href=\"https:\/\/memberpress.com\/blog\/useful-membership-site-statistics-you-should-know\/\" target=\"_blank\" rel=\"noreferrer noopener\">upward trend in the membership site model<\/a> (with no signs of slowing down)<\/li>\n\n\n\n<li>The incredible scrappiness and entrepreneurial chops of our customers<\/li>\n\n\n\n<li>Major growth in the usability, features, and popularity of MemberPress<\/li>\n\n\n\n<li>Launch of the MemberPress Courses feature driving more ways for customers to make money<\/li>\n<\/ol>\n\n\n\n<p>As it turns out, it\u2019s a magical equation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"outstanding-customer-reviews\"><span class=\"ez-toc-section\" id=\"Outstanding_Customer_Reviews\"><\/span>Outstanding Customer Reviews<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Speaking of MemberPress\u2019 popularity, another exciting event of 2021 happened over at the G2 software review site.<\/p>\n\n\n\n<p>Thanks to you, MemberPress won numerous awards at G2 in all four quarters last year. Quarter four was exceptionally amazing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/MP-G2-awards.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/MP-G2-awards-1024x576.jpg\" alt=\"MP G2 awards 2022\" class=\"wp-image-52894\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/MP-G2-awards-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/MP-G2-awards-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/MP-G2-awards-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/MP-G2-awards-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/MP-G2-awards-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/MP-G2-awards-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/MP-G2-awards-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/MP-G2-awards-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/MP-G2-awards-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/MP-G2-awards.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>The image above is just a sample of the more than 20 awards MemberPress earned at G2. Our favorite, of course, is the coveted<strong> \u201cUsers Love Us\u201d badge<\/strong>. We hope you know \u2013 <em>we love our users too<\/em>! We couldn\u2019t do any of this without your support.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1.webp\"\n\t\t\t\talt=\"cta character\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"379\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1-mobile.webp 449w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1.webp 379w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 449px, 379px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3><span class=\"ez-toc-section\" id=\"See_What_The_Buzz_Is_About\"><\/span>See What The Buzz Is About<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t<div><p>Start your online business in 2022!<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tGet MemberPress Now\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"arrow\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">See All Features<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"new-products-and-features\"><span class=\"ez-toc-section\" id=\"New_Products_and_Features\"><\/span>New Products and Features<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In 2021 we introduced all kinds of new enhancements, but these three take the cake.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"memberpress-gifting\">MemberPress Gifting<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Memberpress_Gifting_Blog_1024x717.jpg\"><img decoding=\"async\" width=\"1024\" height=\"717\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Memberpress_Gifting_Blog_1024x717.jpg\" alt=\"MemberPress Gifting Add On\" class=\"wp-image-25472\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Memberpress_Gifting_Blog_1024x717.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Memberpress_Gifting_Blog_1024x717-300x210.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/Memberpress_Gifting_Blog_1024x717-768x538.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>The <a href=\"https:\/\/memberpress.com\/blog\/introducing-memberpress-gifting\/\" target=\"_blank\" rel=\"noreferrer noopener\">new MemberPress Gifting feature<\/a> was a major marketing moment for our users. Launching this add-on in July opened up an entirely new (and completely massive) audience for you to target: <em>people who know people who could use your product or services<\/em>.<\/p>\n\n\n\n<p>Now you can market to moms, dads, siblings, friends \u2013 really anybody \u2013 who might know someone in your target audience. <strong>Once you activate the Gifting Add-on, your potential audience more than doubles in size.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"SXiDXmnu65gQaoR1mvZtU7xwrdkRWbOP2i485j9sYllocKpyLqFZYMfwAHJzB86CDsqcPGKe9gdvejbF\"><div class=\"responsive-video\"><iframe title=\"How to Sell Online Memberships and Products as Gifts (MemberPress Gifting Add-on)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/gmaR-nDuP9s?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATCH >>> HOW TO SELL ONLINE MEMBERSHIPS AND PRODUCTS WITH THE MEMBERPRESS GIFTING ADD-ON<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"stripe-gateway-upgrades\">Stripe Gateway Upgrades<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Memberpress_Stripe_Apple_Google_1024x717.jpg\"><img decoding=\"async\" width=\"1024\" height=\"717\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Memberpress_Stripe_Apple_Google_1024x717.jpg\" alt=\"memberpress google wallet and apple pay onsite\" class=\"wp-image-29439\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Memberpress_Stripe_Apple_Google_1024x717.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Memberpress_Stripe_Apple_Google_1024x717-300x210.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Memberpress_Stripe_Apple_Google_1024x717-768x538.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>We also made several major upgrades to our Stripe payment gateway integration. The most important of these was the <a href=\"https:\/\/memberpress.com\/blog\/new-feature-onsite-google-wallet-and-apple-pay-payments\/\" target=\"_blank\" rel=\"noreferrer noopener\">addition of onsite Apple Pay and Google Wallet<\/a> transactions to Stripe Checkout <em>and <\/em>Stripe Elements.<\/p>\n\n\n\n<p>Now, if your customers want to pay through either of the two major digital wallets, you can give them two options:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Make a payment on the Stripe website (redirected payment)<\/li>\n\n\n\n<li>Make a payment on your website (self-hosted payment)<\/li>\n<\/ol>\n\n\n\n<p>This was a big one, because diversity in payment options is incredibly important. The more options you offer your customers, the lower the chances you\u2019ll miss out on a sale.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"affiliate-marketing-plugin-launch\">Affiliate Marketing Plugin Launch<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Easy-Affiliate-homepage.png\"><img decoding=\"async\" width=\"1024\" height=\"615\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Easy-Affiliate-homepage-1024x615.png\" alt=\"Easy Affiliate homepage\" class=\"wp-image-26667\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Easy-Affiliate-homepage-1024x615.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Easy-Affiliate-homepage-300x180.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Easy-Affiliate-homepage-768x461.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/Easy-Affiliate-homepage.png 1351w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Our team built and launched <a href=\"https:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Easy Affiliate<\/a>. In case it\u2019s not on your radar yet, Easy Affiliate is a new WordPress affiliate program plugin that works seamlessly with MemberPress. It works beautifully with WooCommerce too.\u00a0<\/p>\n\n\n\n<p>This launch has been a major marketing enhancement for our customers. That\u2019s because the Easy Affiliate plugin gives you everything you need to build your own<strong> non-salaried sales team<\/strong> from the ground up.\u00a0<\/p>\n\n\n\n<p>To put it another way, it lets you take advantage of the <strong>most effective and affordable promotion tool for new small businesses \u2013 referral marketing<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"stuff-we-re-excited-about-for-2022-and-beyond\"><span class=\"ez-toc-section\" id=\"Stuff_Were_Excited_About_for_2022%E2%80%A6_and_Beyond\"><\/span>Stuff We\u2019re Excited About for 2022\u2026 and Beyond<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>So those were the happenings around here last year. Now on to that very bright future I mentioned earlier\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"wordpress-data-decentralization\">WordPress & Data Decentralization<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/decentralized-data-wordpress.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/decentralized-data-wordpress-1024x576.jpg\" alt=\"WordPress decentralized data diagram\" class=\"wp-image-52895\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/decentralized-data-wordpress-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/decentralized-data-wordpress-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/decentralized-data-wordpress-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/decentralized-data-wordpress-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/decentralized-data-wordpress-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/decentralized-data-wordpress-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/decentralized-data-wordpress-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/decentralized-data-wordpress-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/decentralized-data-wordpress-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/decentralized-data-wordpress.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>When it comes to exciting stuff in the future, <strong>data decentralization<\/strong> tops our list. There are a few reasons the movement toward data decentralization is awesome if you're using WordPress.\u00a0<\/p>\n\n\n\n<p>The first of these being that <strong>self-hosted WordPress is (and always has been) a decentralized platform by nature<\/strong>. <\/p>\n\n\n\n<p>That\u2019ll be even more important as time goes on because, unlike SaaS, <strong>decentralized platforms are self-hosted<\/strong>. That means if you run your small business on WordPress + MemberPress you\u2026<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Own your data<\/li>\n\n\n\n<li>Own your content<\/li>\n\n\n\n<li>Own your revenue<\/li>\n<\/ol>\n\n\n\n<p>Ownership of those three things will be more and more critical in the future. Here\u2019s why.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"data-scarcity\">Data Scarcity<\/h4>\n\n\n\n<p>As an online business owner, you probably already know we\u2019re in the era of \u201cdata scarcity\u201d. In a <a href=\"https:\/\/venturebeat.com\/2021\/03\/18\/the-great-data-decentralization-is-coming-are-you-ready\/\" target=\"_blank\" rel=\"noreferrer noopener\">recent article on data decentralization<\/a>, venture capital expert Alex Rosen put it really well:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u2026as Google and Facebook have taken over the ad market, marketers are getting only \u2018cohort-level\u2019 data, which makes analysis in one central data store impossible\u2026. It looks like this trend won\u2019t stop anytime soon since moves like the banning of third-party cookies and Apple\u2019s move to ban IDFA are only consolidating more power in Google, Facebook, and somewhat in Apple.<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>Rosen went on to say that privacy measures and other regulations like the <a href=\"https:\/\/gdpr-info.eu\/\" target=\"_blank\" rel=\"noreferrer noopener\">GDPR<\/a> (the EU\u2019s General Data Protection Regulation) and <a href=\"https:\/\/oag.ca.gov\/privacy\/ccpa\" target=\"_blank\" rel=\"noreferrer noopener\">CCPA<\/a> (the California Consumer Privacy Act) are only getting stricter. <\/p>\n\n\n\n<p>This strictness will make it increasingly difficult to use data and even move it around.<\/p>\n\n\n\n<p>If you have an <strong>online course, paywalled, or subscription-based business<\/strong> built on SaaS platforms like Patreon or Teachable, <em>they own your data and part of your profits<\/em>.<\/p>\n\n\n\n<p>Build the same business on WordPress, and <strong>your data (and your money) belongs to you<\/strong>. You have direct access to the customer info you need for\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Targeted marketing<\/li>\n\n\n\n<li>Product development, and <\/li>\n\n\n\n<li>Migrating your site<\/li>\n<\/ul>\n\n\n\n<p>Plus your profits aren't getting sucked into revenue sharing as your business grows.<\/p>\n\n\n\n<p>Not only that, with WordPress, your data and content also belong to you, which brings me to my second point.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"building-a-more-resilient-business\">Building a More Resilient Business<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/censorship.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/censorship-1024x576.jpg\" alt=\"censorship sign\" class=\"wp-image-52896\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/censorship-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/censorship-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/censorship-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/censorship-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/censorship-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/censorship-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/censorship-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/censorship-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/censorship-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/censorship.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>The risk of \u201cde-platforming\u201d is another huge reason more business owners are moving away from hosted cloud solutions and toward self-hosted platforms like WordPress.<\/p>\n\n\n\n<p><strong>>> <em>In the online business world, <\/em>de-platforming<em> is when a platform bans an organization due to a perceived offence, usually related to content.<\/em><\/strong><\/p>\n\n\n\n<p>In a <a href=\"https:\/\/medium.com\/illumination\/cloud-and-single-source-dependence-in-a-cancel-culture-ad29a7bd4db2\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">recent article on Medium<\/a>, elite developer and computer science educator Lee Nicholson hit the nail on the head:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Although you may not consider yourself or your company to be \u2018radicalized' or \u2018political'\u2026 you certainly don\u2019t want the fate of the entire operation in the hands of one vendor which could suddenly decide that they need to distance themselves from you. You may think it can only happen to someone else because you are in a completely non-political business\u2026, but it may just take one statement, spokesperson, whistleblower, or relationship to trigger a disaster in today\u2019s\u2026<strong> <\/strong>environment.<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-default\"\/>\n\n\n\n<p>Of course I don't condone anyone starting a site operating in the gray area or that's a negative force in the world in any way. And for most businesses, being de-platformed is probably unlikely. <\/p>\n\n\n\n<p>But as a business owner, your membership site, its content, customers, and subscriptions are your livelihood\u2026 so, where you store your data is <em>critical<\/em>.<\/p>\n\n\n\n<p>As I said, when you build your business on hosted SaaS platforms like Teachable, Kajabi, or Patreon, their platform controls everything \u2013 your data, customers, payments, subscriptions, and content. You\u2019re putting all your eggs in one basket.\u00a0<\/p>\n\n\n\n<p>When you build your site on WordPress + MemberPress, you own it all. <strong>WordPress can\u2019t (nor can its plugins) ban you from your own site.\u00a0<\/strong><\/p>\n\n\n\n<p>Of course, your webhost <em>can <\/em>drop you.<\/p>\n\n\n\n<p>Fortunately, when using self-hosted WordPress, you own your data and you can store it online, offline, or wherever you want. We recommend setting up regular backups of your MemberPress site stored somewhere other than your webhost.<\/p>\n\n\n\n<p>Although this threat is probably remote \u2013 it can happen. And your business is your lifesblood. So you want the peace of mind knowing that \u2013 if you were de-platformed \u2013 you'd be able to spin up your site with a new webhost in no time.<\/p>\n\n\n\n<p><strong>In short, self-hosting protects your business from a de-platforming disaster.\u00a0<\/strong><\/p>\n\n\n\n<p>Plus as I mentioned, with self-hosting you get direct access to your customers, and you keep your revenue. There\u2019s <strong>no big cloud platform taking a cut of your profits<\/strong>.<\/p>\n\n\n\n<p>And \u201cprofits\u201d brings me to the next thing we\u2019re most excited about as we head into the future\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"making-it-easier-for-small-businesses-to-make-money\"><span class=\"ez-toc-section\" id=\"Making_It_Easier_for_Small_Businesses_to_Make_Money\"><\/span>Making It Easier for Small Businesses to Make Money<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/make-money-with-memberpress.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/make-money-with-memberpress-1024x576.jpg\" alt=\"Make money with MemberPress\" class=\"wp-image-52897\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/make-money-with-memberpress-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/make-money-with-memberpress-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/make-money-with-memberpress-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/make-money-with-memberpress-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/make-money-with-memberpress-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/make-money-with-memberpress-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/make-money-with-memberpress-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/make-money-with-memberpress-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/make-money-with-memberpress-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/make-money-with-memberpress.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>I hope I\u2019ve made it clear that customers are the top priority at MemberPress. We know there\u2019d <em>be <\/em>no MemberPress if it weren\u2019t for you \u2013 our users. So we\u2019ve built all our processes around optimizing your potential to make money with the plugin.\u00a0<\/p>\n\n\n\n<p>A big part of that optimization is <strong>future-proofing through innovation and awareness of movements and trends<\/strong>. Right now we\u2019ve got initiatives in the works for all kinds of future-forward, profit-focused features. <\/p>\n\n\n\n<p>Here are just a few\u2026<\/p>\n\n\n\n<p><strong><em>Cryptocurrency, Web3, and the metaverse.<\/em><\/strong><em> <\/em><\/p>\n\n\n\n<p>Digital payment systems and the online world supporting them are only growing more relevant. We're watching these trends and have been setting the stage to add capabilities to MemberPress to take advantage of them in the future.<\/p>\n\n\n\n<p><strong><em>Commitment to product education<\/em>.<\/strong> <\/p>\n\n\n\n<p>We\u2019re growing the MemberPress video library like crazy. And we're working in lots of other support channels to make MemberPress even easier to use.\u00a0<\/p>\n\n\n\n<p>For example, as part of our commitment to product education, we released the <em>Getting Started with MemberPress<\/em> online video course in late 2021.<strong> <\/strong>It's now included in our upgraded onboarding process.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_cb21876d430fde6321bc9c61278f672b\" href=\"https:\/\/memberpress.com\/mp-courses\/getting-started-with-memberpress-video-course\/\"  target=\"_blank\" class=\"button button-orange center\">Customers >> Check Out the Course<\/a>\n<\/div>\n\n\n\n\n<p><strong><em>Data reporting and payment upgrades. <\/em><\/strong><\/p>\n\n\n\n<p>Incredibly enhanced data reporting and payment method features are in the works to make reporting clearer and payment options more diverse.<\/p>\n\n\n\n<p><strong><em>Courses enhancements and a continuing shift into online education.<\/em><\/strong> <\/p>\n\n\n\n<p>Online learning is the future, and we\u2019re determined to remain a key player in the self-hosted LMS space. We\u2019re just days away from launching MemberPress Courses Quizzes, and Certificates are in development for 2022.\u00a0<\/p>\n\n\n\n<p><strong><em>New MemberPress website<\/em>. <\/strong><\/p>\n\n\n\n<p>You might've noticed that we just launched a brand-new, easier-to-use website. We hope it'll help you learn more about MemberPress and how to create a successful membership site. And how to get what you need to support your business on-going.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-takeaway\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>The Takeaway<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>So much changed over the last couple of years \u2013 especially in 2021. But one thing stayed the same (and always will): <strong>Our devotion to our customers frames everything we do.\u00a0<\/strong><\/p>\n\n\n\n<p>You are our heroes \u2013 smart, scrappy, doing things that inspire us every day. We\u2019re committed to listening to you and staying maniacally focused on responding to your needs. (Yes, I said \u201cmaniacally\u201d because we\u2019re <em>that <\/em>crazy for our users.)\u00a0<\/p>\n\n\n\n<p>We\u2019ll continue to deliver a product that\u2019s constantly improving and support that never wavers. We\u2019re determined to help you make more money. <\/p>\n\n\n\n<p>And we know the only way to do that is to keep on giving you what you deserve \u2013 the best membership, paywall, and online course platform in the world.<\/p>\n\n\n\n<p>Here\u2019s to an even more awesome 2022!<\/p>\n\n\n\n<p>Blair Williams<\/p>\n\n\n\n<p>MemberPress Founder & CEO<\/p>\n\n\n\n<p><strong>If you liked this article, be sure to follow us on <\/strong><a href=\"https:\/\/www.facebook.com\/memberpress\/\"><strong>Facebook<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/twitter.com\/memberpress\"><strong>Twitter<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\"><strong>Instagram<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\"><strong>Pinterest<\/strong><\/a><strong>, and <\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\"><strong>LinkedIn<\/strong><\/a><strong>! And don't forget to subscribe in the box.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here at MemberPress, last year was crazy\u2026 and amazing! So much good happened in 2021 it would almost be overwhelming \u2013 if it weren\u2019t so awesome. And even more goodness is shining out over the horizon. All thanks to you \u2013 our incredible customers. I wanted to take this opportunity to recap 2021, and give [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":32963,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,446,19,5,400],"tags":[820,923,196],"class_list":{"0":"post-32760","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-announcements","9":"category-news","10":"category-releases","11":"category-trends","12":"tag-820","13":"tag-923","14":"tag-update","15":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.4.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"So much good is going on around here at MemberPress! 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