{"id":33840,"date":"2022-04-12T05:00:00","date_gmt":"2022-04-12T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=33840"},"modified":"2026-03-02T12:27:12","modified_gmt":"2026-03-02T17:27:12","slug":"build-email-list","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/build-email-list\/","title":{"rendered":"Comment construire une liste d'adresses \u00e9lectroniques (5 conseils pour les d\u00e9butants)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Votre liste de diffusion est l'un de vos atouts les plus pr\u00e9cieux pour votre activit\u00e9 en ligne. Cependant, en cr\u00e9er une \u00e0 partir de z\u00e9ro peut sembler une t\u00e2che impossible. Apr\u00e8s tout, on ne peut pas sortir des adresses e-mail de nulle part.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6acbc392b04d0\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6acbc392b04d0\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/build-email-list\/#What_an_Email_List_Is_And_Why_Your_Business_Needs_One\" >Qu'est-ce qu'une liste d'adresses \u00e9lectroniques (et pourquoi votre entreprise en a besoin) ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/build-email-list\/#How_to_Build_an_Email_List_5_Tips\" >Comment construire une liste d'adresses \u00e9lectroniques (5 conseils)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/build-email-list\/#1_Choose_a_Dependable_Email_Marketing_Platform\" >1. Choisir une plateforme de marketing par courriel fiable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/build-email-list\/#2_Create_a_User-Friendly_Opt-In_Form\" >2. Cr\u00e9er un formulaire d'opt-in convivial<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/build-email-list\/#3_Place_Your_Form_Strategically\" >3. Placez votre formulaire de mani\u00e8re strat\u00e9gique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/build-email-list\/#4_Create_a_Unique_Landing_Page\" >4. Cr\u00e9er une page d'atterrissage unique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/build-email-list\/#5_Offer_Freebies_Coupons_and_Content_Upgrades\" >5. Offrir des cadeaux, des coupons et des mises \u00e0 jour de contenu<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/build-email-list\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Heureusement, cr\u00e9er et d\u00e9velopper votre liste de diffusion n'est pas aussi difficile qu'il n'y para\u00eet. Avec les bons outils marketing, des formulaires d'inscription de qualit\u00e9 et une strat\u00e9gie cibl\u00e9e, vous disposerez en un rien de temps d'un carnet d'adresses bien fourni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous allons vous pr\u00e9senter les listes de diffusion et vous expliquer pourquoi elles sont importantes. Nous vous donnerons ensuite cinq conseils essentiels pour cr\u00e9er une liste de diffusion pour votre entreprise. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-an-email-list-is-and-why-it-s-important-to-have-one\"><span class=\"ez-toc-section\" id=\"What_an_Email_List_Is_And_Why_Your_Business_Needs_One\"><\/span>Qu'est-ce qu'une liste d'adresses \u00e9lectroniques (et pourquoi votre entreprise en a besoin) ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vous savez probablement comment g\u00e9rer votre carnet d'adresses \u00e9lectroniques personnel. Cependant, lorsque vous g\u00e9rez une entreprise en ligne (en particulier une entreprise qui propose des abonnements ou des adh\u00e9sions), vos contacts \u00e9lectroniques prennent une importance extr\u00eame.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Votre liste d'adresses \u00e9lectroniques est constitu\u00e9e de toutes les adresses que vous avez dans vos fichiers.<\/strong> En r\u00e8gle g\u00e9n\u00e9rale, les entreprises en ligne obtiennent ces adresses pr\u00e9cieuses en utilisant les moyens suivants <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-lead-magnets-and-optins\/\" target=\"_blank\" rel=\"noreferrer noopener\">formulaires opt-in<\/a> - les formulaires qui demandent aux visiteurs du site de s'inscrire \u00e0 quelque chose. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez placer ces \u00e9l\u00e9ments d'inscription n'importe o\u00f9 sur votre site web ou m\u00eame sur une page individuelle. <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-high-converting-landing-page-step-by-step\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"page d&#039;atterrissage\">page d'atterrissage<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1024x680.png\" alt=\"Formulaire d&#039;adh\u00e9sion \u00e0 la r\u00e9forme.\" class=\"wp-image-33863\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1024x680.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-300x199.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-768x510.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1536x1020.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-256x170.png 256w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-840x558.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1031x684.png 1031w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1552x1030.png 1552w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-700x465.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-156x104.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1080x717.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">D\u00e9velopper et maintenir une liste d'adresses \u00e9lectroniques pleine de prospects de qualit\u00e9 est une t\u00e2che ardue. <em>essentiel <\/em>pour toute entreprise en ligne. En effet, le marketing par e-mail est <a href=\"https:\/\/brandshark.in\/is-email-marketing-strategy-still-relevant-in-2022\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"toujours d&#039;actualit\u00e9\">toujours d'actualit\u00e9<\/a>et une forte <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-run-a-successful-email-campaign\/\" target=\"_blank\" rel=\"noopener\" title=\"campagne de marketing par courrier \u00e9lectronique\">campagne par courrier \u00e9lectronique<\/a> peut vous faire gagner beaucoup d'argent. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, vous pouvez utiliser votre <strong>entonnoir de marketing par courriel<\/strong> de faire toutes sortes de choses et d'obtenir toutes sortes d'informations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>D\u00c9FINITION<\/em>: <\/strong>Un <strong>entonnoir de marketing par courriel<\/strong> est ce que l'on appelle la s\u00e9rie d'e-mails que l'on envoie \u00e0 un utilisateur pour l'amener vers une \"destination\" finale. La \"destination\" est une action que vous souhaitez qu'il entreprenne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces actions peuvent inclure des \u00e9l\u00e9ments tels que...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S'inscrire pour recevoir les notifications de vos articles de blog<\/li>\n\n\n\n<li>Effectuer un achat<\/li>\n\n\n\n<li>Profiter d'une r\u00e9duction promotionnelle<\/li>\n\n\n\n<li>T\u00e9l\u00e9charger un livre \u00e9lectronique<\/li>\n\n\n\n<li>Consulter un article de blog sur les nouvelles fonctionnalit\u00e9s<\/li>\n\n\n\n<li>S'inscrire \u00e0 un \u00e9v\u00e9nement r\u00e9serv\u00e9 aux membres<\/li>\n\n\n\n<li>R\u00e9pondre \u00e0 une enqu\u00eate aupr\u00e8s des clients<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Comme vous pouvez le constater, les informations que vous pouvez recueillir et les possibilit\u00e9s qu\u2019offre une liste de diffusion sont tr\u00e8s pr\u00e9cieuses. C\u2019est pourquoi vous avez tout int\u00e9r\u00eat \u00e0 <strong>donnez la priorit\u00e9 \u00e0 l'\u00e9laboration de votre liste d'adresses \u00e9lectroniques<\/strong>et faites du marketing par courrier \u00e9lectronique un \u00e9l\u00e9ment cl\u00e9 de votre strat\u00e9gie de promotion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici donc cinq conseils tr\u00e8s utiles pour vous aider \u00e0 d\u00e9marrer !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-build-an-email-list-5-tips\"><span class=\"ez-toc-section\" id=\"How_to_Build_an_Email_List_5_Tips\"><\/span>Comment construire une liste d'adresses \u00e9lectroniques (5 conseils)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Commen\u00e7ons par le commencement. Assurez-vous d\u2019identifier votre public cible avant de vous lancer dans la constitution de votre liste. Si vous ne l\u2019avez pas encore fait, consultez l\u2019article ci-dessous.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_18e69c0fab98f5a2bd52fd9bcfd76ce5\" href=\"https:\/\/memberpress.com\/fr\/blog\/finding-your-target-audience-for-your-membership-site\/\"  target=\"_blank\" class=\"button button-blue center\">READ &gt;&gt; Comment identifier votre public cible (rapidement et gratuitement)<\/a>\n<\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-choose-a-dependable-email-marketing-platform\"><span class=\"ez-toc-section\" id=\"1_Choose_a_Dependable_Email_Marketing_Platform\"><\/span>1. Choisir une plateforme de marketing par courriel fiable<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nous vous recommandons de choisir une plateforme d'email marketing pour cr\u00e9er, d\u00e9velopper et g\u00e9rer votre liste d'emails. Vous disposerez ainsi d'un point central pour votre strat\u00e9gie. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un solide <a href=\"https:\/\/memberpress.com\/fr\/blog\/best-email-software-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"logiciel de messagerie\">logiciel de messagerie<\/a> peuvent vous aider \u00e0 suivre les clients potentiels, \u00e0 cr\u00e9er des s\u00e9quences d'e-mails et \u00e0 obtenir des informations sur vos performances. Certaines plateformes peuvent \u00e9galement vous aider \u00e0 cr\u00e9er des pages d'atterrissage et des formulaires d'opt-in. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous recommandons <a href=\"https:\/\/memberpress.com\/go\/convertkit\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"ConvertKit\">ConvertKit<\/a> si vous d\u00e9butez. Cet outil puissant et convivial est r\u00e9put\u00e9 pour ses nombreuses fonctionnalit\u00e9s et sa fiabilit\u00e9 :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1024x486.png\" alt=\"Page d&#039;accueil de ConvertKit.\" class=\"wp-image-33864\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1024x486.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-300x143.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-768x365.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1536x730.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-2048x973.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-358x170.png 358w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-840x399.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1216x578.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1832x870.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-700x333.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-156x74.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1080x513.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Avec la formule gratuite de ConvertKit, vous pouvez commencer d\u00e8s maintenant \u00e0 collecter des inscriptions. Toutefois, si vous pensez atteindre la limite de 300 abonn\u00e9s ou si vous recherchez des fonctionnalit\u00e9s plus avanc\u00e9es, vous pourriez envisager de vous tourner vers l\u2019une des <a href=\"https:\/\/memberpress.com\/go\/convertkit\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">ConvertKit\u2019s<\/a> des plans r\u00e9mun\u00e9r\u00e9s.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-create-a-user-friendly-opt-in-form\"><span class=\"ez-toc-section\" id=\"2_Create_a_User-Friendly_Opt-In_Form\"><\/span>2. Cr\u00e9er un formulaire d'opt-in convivial<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un formulaire d'inscription solide est la base d'une liste d'adresses \u00e9lectroniques performante. Il doit \u00eatre simple mais d'aspect professionnel. Plus important encore, il doit \u00eatre facile \u00e0 remplir pour les utilisateurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En g\u00e9n\u00e9ral, moins il y a de champs \u00e0 remplir, plus l'utilisateur est susceptible de terminer le processus d'inscription :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-1024x762.png\" alt=\"Un simple formulaire d&#039;inscription est la base de la construction d&#039;une liste d&#039;adresses \u00e9lectroniques. \" class=\"wp-image-33868\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-1024x762.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-300x223.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-768x572.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-1536x1143.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-228x170.png 228w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-825x614.png 825w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-919x684.png 919w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-1384x1030.png 1384w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-696x518.png 696w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-156x116.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-1080x804.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form.png 1596w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">C'est pourquoi nous vous recommandons de ne demander que des adresses \u00e9lectroniques pour commencer. Toutefois, si vous souhaitez adopter une approche plus personnalis\u00e9e, vous pouvez \u00e9galement demander le nom des clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En outre, vous devriez envisager de cr\u00e9er un formulaire <a href=\"https:\/\/memberpress.com\/fr\/blog\/building-your-brand-with-typography\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"conforme \u00e0 votre image de marque\">conforme \u00e0 votre image de marque<\/a>. Par exemple, si vous utilisez des polices et des palettes de couleurs particuli\u00e8res, veillez \u00e0 vous y tenir. Pensez \u00e9galement \u00e0 inclure un bref message qui exprime la voix de votre marque. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En r\u00e8gle g\u00e9n\u00e9rale, une bonne plateforme d'email marketing comprend un g\u00e9n\u00e9rateur de formulaires d'opt-in. Si vous en avez la possibilit\u00e9, vous pouvez commencer \u00e0 cr\u00e9er vos formulaires de marketing par courriel \u00e0 cet endroit. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si ce n'est pas le cas, une autre option int\u00e9ressante est <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"OptinMonster\">OptinMonster<\/a>. Cet outil pratique propose des mod\u00e8les de formulaires avanc\u00e9s, des effets personnalis\u00e9s et bien plus encore. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, si vous utilisez MemberPress, le <a href=\"https:\/\/memberpress.com\/fr\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Int\u00e9gration d'OptinMonster<\/a> vous permettra de cr\u00e9er un champ de contact e-mail qui s'affichera lorsque les utilisateurs parcourront les adh\u00e9sions et les cours.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-strategically-place-your-form\"><span class=\"ez-toc-section\" id=\"3_Place_Your_Form_Strategically\"><\/span>3. Placez votre formulaire de mani\u00e8re strat\u00e9gique<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous aurez cr\u00e9\u00e9 un formulaire simple et conforme \u00e0 l'identit\u00e9 visuelle de votre marque, vous aurez tout int\u00e9r\u00eat \u00e0 le placer de mani\u00e8re strat\u00e9gique sur votre site d'adh\u00e9sion. Chacun aura ses pr\u00e9f\u00e9rences, mais il existe trois emplacements qui ont fait leurs preuves et qu'il convient d'envisager\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Placez-la \u00e0 la fin de chaque article<\/li>\n\n\n\n<li>Placez-le dans l'en-t\u00eate de votre site web<\/li>\n\n\n\n<li>Cr\u00e9er un <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-use-pop-ups-to-help-grow-your-membership-subscriber-numbers\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"formulaire pop-up\">formulaire pop-up<\/a><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1024x521.png\" alt=\"Formulaire d&#039;opt-in pour Everlane.\" class=\"wp-image-33866\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1024x521.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-300x153.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-768x391.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1536x782.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-2048x1043.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-334x170.png 334w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-840x428.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1216x619.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1832x933.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-700x356.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1080x550.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Les pop-ups peuvent \u00eatre tr\u00e8s efficaces pour g\u00e9n\u00e9rer de nouveaux prospects. Veillez toutefois \u00e0 les utiliser \u00e0 bon escient. Si vous en abusez, vous risquez d'irriter vos membres potentiels. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quelle que soit votre pr\u00e9f\u00e9rence, nous vous recommandons d\u2019int\u00e9grer votre formulaire d\u2019inscription \u00e0 plusieurs endroits sur votre site. Ainsi, si un abonn\u00e9 potentiel ne souhaite pas s\u2019inscrire dans un premier temps, mais change d\u2019avis par la suite, il pourra facilement acc\u00e9der \u00e0 votre formulaire.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-create-a-unique-landing-page\"><span class=\"ez-toc-section\" id=\"4_Create_a_Unique_Landing_Page\"><\/span>4. Cr\u00e9er une page d'atterrissage unique<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une page d'atterrissage est distincte du contenu principal de votre site web. Cette page n'a g\u00e9n\u00e9ralement qu'un seul objectif : <strong>g\u00e9n\u00e9rer des prospects<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En g\u00e9n\u00e9ral, une page d'atterrissage comprend un appel \u00e0 l'action sp\u00e9cifique (CTA), encourageant les visiteurs \u00e0 faire quelque chose. Elle demande \u00e9galement des informations sur le client :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1024x519.png\" alt=\"Page d&#039;accueil de Curology.\" class=\"wp-image-33869\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1024x519.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-300x152.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-768x389.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1536x778.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-2048x1038.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-336x170.png 336w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-840x426.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1216x616.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1832x928.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-700x355.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1080x547.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">En fait, une page d'atterrissage \u00e0 fort taux de conversion est souvent <em>seulement <\/em>contient un formulaire d'inscription. Cette structure tr\u00e8s cibl\u00e9e peut s'av\u00e9rer plus efficace, car elle \u00e9limine les distractions pour l'utilisateur. Cependant, n'oubliez pas que cette mise en page n'exclut pas les formulaires conversationnels \u00e0 cliquer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame s'il est pr\u00e9f\u00e9rable de limiter le contenu \u00e0 ce niveau, pensez \u00e0 y int\u00e9grer le logo de votre marque ainsi que d'autres \u00e9l\u00e9ments visuels distinctifs. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En outre, \u00e0 la diff\u00e9rence des formulaires, vous pouvez tirer parti des \u00e9l\u00e9ments suivants <a href=\"https:\/\/memberpress.com\/fr\/blog\/what-is-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Optimisation des moteurs de recherche (SEO)\">l'optimisation des moteurs de recherche (SEO)<\/a> sur une page d'atterrissage. Cela signifie que vous devez envisager d'inclure des mots-cl\u00e9s et d'optimiser toutes les images avec un texte alt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>D\u00c9FINITION :<\/em> <\/strong>Texte Alt <strong>(\u00e9galement appel\u00e9s \u201c attributs alt \u201d, \u201c balises alt \u201d ou \u201c descriptions alt \u201d) d\u00e9signent le texte ajout\u00e9 au code HTML d'une image. Ce texte a pour principal objectif de d\u00e9crire l'image aux personnes malvoyantes.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-offer-freebies-coupons-and-content-upgrades\"><span class=\"ez-toc-section\" id=\"5_Offer_Freebies_Coupons_and_Content_Upgrades\"><\/span>5. Offrir des cadeaux, des coupons et des mises \u00e0 jour de contenu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous souhaitez faire passer votre liste d'adresses \u00e9lectroniques \u00e0 la vitesse sup\u00e9rieure, vous pouvez envisager d'inciter vos utilisateurs \u00e0 s'inscrire. Il existe de nombreuses fa\u00e7ons de le faire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N'oubliez pas que c'est l'intention qui compte : votre cadeau n'a donc pas besoin d'\u00eatre somptueux. Il doit toutefois apporter une certaine valeur ajout\u00e9e. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, vous pouvez offrir un petit cadeau, une r\u00e9duction ou une prime. <a href=\"https:\/\/easyaffiliate.com\/blog\/types-of-content-upgrades\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"am\u00e9lioration du contenu\">am\u00e9lioration du contenu<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-1024x839.png\" alt=\"Formulaire d&#039;opt-in BirchBox avec $5 de r\u00e9duction et 15% de remise.\" class=\"wp-image-33867\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-1024x839.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-300x246.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-768x629.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-207x170.png 207w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-749x614.png 749w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-835x684.png 835w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-632x518.png 632w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-156x128.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form.png 1052w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Au lieu de cela, vous pourriez <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-run-a-successful-social-media-giveaway-5-easy-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"organiser un concours sur les m\u00e9dias sociaux\">organiser un concours sur les m\u00e9dias sociaux<\/a>. L'essentiel est de donner \u00e0 vos utilisateurs le sentiment que vous investissez en eux. Cette m\u00e9thode peut \u00e9galement conduire \u00e0 une plus grande fid\u00e9lit\u00e9 des clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cr\u00e9er une liste d'adresses \u00e9lectroniques \u00e0 partir de z\u00e9ro peut sembler une t\u00e2che impossible. Pourtant, toute entreprise prosp\u00e8re a besoin d'une banque de contacts par courrier \u00e9lectronique pour l'aider \u00e0 d\u00e9velopper ses activit\u00e9s. <a href=\"https:\/\/easyaffiliate.com\/blog\/affiliate-website-sales-funnel\/\" target=\"_blank\" rel=\"noreferrer noopener\">entonnoir de vente<\/a>. Heureusement, enrichir son carnet d'adresses n'est pas aussi compliqu\u00e9 que cela pourrait para\u00eetre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Passons maintenant rapidement en revue nos cinq conseils pour constituer une liste de diffusion :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Choisissez une plateforme de marketing par courriel fiable, telle que <a href=\"https:\/\/memberpress.com\/go\/convertkit\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"ConvertKit\">ConvertKit<\/a>.<\/li>\n\n\n\n<li>Cr\u00e9ez un formulaire d'opt-in convivial \u00e0 l'aide d'un plugin tel que <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"OptinMonster\">OptinMonster<\/a>.<\/li>\n\n\n\n<li>Placez votre formulaire \u00e0 un endroit strat\u00e9gique.<\/li>\n\n\n\n<li>Cr\u00e9ez une page d'atterrissage unique.<\/li>\n\n\n\n<li>Offrez des cadeaux et des mises \u00e0 jour de contenu.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous des questions sur la cr\u00e9ation de votre liste d'adresses \u00e9lectroniques ? Faites-nous en part dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de vous abonner \u00e0 notre lettre d'information dans la bo\u00eete situ\u00e9e \u00e0 votre droite !<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Your email list is one of your most valuable online business assets. However, creating one from scratch may seem like an impossible task. After all, you can&#8217;t pull email addresses out of thin air. Fortunately, creating and growing your email list isn&#8217;t as hard as it may seem. With the right marketing tools, quality opt-in [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":34606,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[231],"tags":[],"class_list":["post-33840","post","type-post","status-publish","format-standard","has-post-thumbnail","category-emails","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Wondering how to build an email list to grow your membership site using email marketing tactics? 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