Vous \u00eates sans doute d\u00e9j\u00e0 tomb\u00e9 sur le murs payants <\/strong>sur des sites tels que Le New York Times<\/em> et Le Wall Street Journal<\/em>. Traditionnellement, la mise en place de ce type de portails de contenu \u00e0 fort impact impliquait un codage complexe et des d\u00e9penses importantes.<\/p>\n\n\n\n

Cette \u00e9poque est r\u00e9volue. Gr\u00e2ce au plugin MemberPress, mettre en place des syst\u00e8mes d'acc\u00e8s payant, comme ceux que l'on trouve dans les grandes publications, est abordable \u2013 et code gratuit<\/em><\/strong>.<\/em><\/p>\n\n\n\n

Dans cet article, nous allons parler de quand <\/em>Vous souhaiterez peut-\u00eatre mettre en place une protection des contenus sur votre blog. Nous vous montrerons alors comment configurer votre propre syst\u00e8me de paiement performant (tout comme Le New York Times\u2019<\/em>) directement sur votre site MemberPress, \u00e9tape par \u00e9tape. C'est parti !<\/p>\n\n\n\n

<\/span>Introduction aux murs payants<\/span><\/h2>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Un paywall peut sembler intimidant, mais on y est confront\u00e9 plus souvent qu'on ne le pense. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez d\u00e9j\u00e0 achet\u00e9 un cours en ligne, souscrit \u00e0 un abonnement Patreon ou vous \u00eates abonn\u00e9 \u00e0 l'un des grands sites d'actualit\u00e9s, vous avez alors d\u00e9j\u00e0 \u00e9t\u00e9 confront\u00e9 \u00e0 un \u00ab paywall \u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les paywalls sont un moyen de mon\u00e9tiser le contenu num\u00e9rique en demandant \u00e0 l'utilisateur d'effectuer un paiement avant de pouvoir acc\u00e9der au contenu. L'acc\u00e8s peut \u00eatre donn\u00e9 sous la forme d'un abonnement, d'une adh\u00e9sion ou d'un achat unique. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Souvent, une strat\u00e9gie intelligente consiste \u00e0 placer certains contenus derri\u00e8re un mur payant tout en proposant d'autres contenus gratuitement (pour attirer les utilisateurs).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est ce que l'on constate avec <em>Le Wall Street Journal<\/em> et d'autres journaux en ligne \u2013 o\u00f9 l'on ne peut consulter qu'un nombre limit\u00e9 d'articles gratuits avant de s'abonner :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation.jpg\"><img decoding=\"async\" width=\"828\" height=\"1024\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation-828x1024.jpg\" alt=\"exemple de paywall\" class=\"wp-image-31530\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation-828x1024.jpg 828w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation-243x300.jpg 243w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation-768x950.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation.jpg 873w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Patreon est un autre exemple de paywall. Dans ce cas, les fans d'artistes et d'autres cr\u00e9ateurs de contenu peuvent payer pour des adh\u00e9sions qui leur permettent d'acc\u00e9der \u00e0 un contenu restreint :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example.png\"><img decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example-1024x614.png\" alt=\"Un paywall sur Patreon.\" class=\"wp-image-34536\" style=\"width:800px;height:undefinedpx\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example-1024x614.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example-300x180.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example-768x460.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example-284x170.png 284w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example-840x503.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example-1142x684.png 1142w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example-700x419.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example-156x93.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example-1080x647.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example.png 1502w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/fr\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mod\u00e8les \u00e0 plusieurs niveaux<\/a> sont courants sur Patreon, o\u00f9 les paiements plus \u00e9lev\u00e9s donnent acc\u00e8s \u00e0 du contenu suppl\u00e9mentaire. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe de nombreuses fa\u00e7ons diff\u00e9rentes de mettre en place un syst\u00e8me d'acc\u00e8s payant. Votre strat\u00e9gie d\u00e9pendra donc du type de contenu que vous proposez, ainsi que de sa qualit\u00e9 et de la demande dont il fait l'objet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_You_Might_Want_to_Paywall_Your_Blog\"><\/span>Pourquoi vous voudriez peut-\u00eatre faire payer votre blog ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous tenez un petit blog personnel, il n'est peut-\u00eatre pas n\u00e9cessaire de le mon\u00e9tiser pour l'instant. Mais gardez \u00e0 l'esprit que l'ajout d'un paywall peut <strong>augmenter la valeur per\u00e7ue de votre contenu<\/strong> et <strong>vous donner acc\u00e8s aux donn\u00e9es des clients<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MemberPress a totalement <strong>paywalling personnalisable<\/strong>. Vous pouvez donc fixer le prix que vous souhaitez. Par exemple, votre \u201c paiement requis \u201d pourrait se r\u00e9sumer \u00e0 quelque chose d'aussi simple (et gratuit) que de fournir une adresse e-mail. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec cette approche, votre syst\u00e8me d'acc\u00e8s payant remplirait une double fonction : il donnerait \u00e0 votre contenu une image plus haut de gamme tout en vous aidant \u00e0 d\u00e9velopper votre liste de diffusion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En ce qui concerne les blogs plus importants et plus anciens, vous chercherez peut-\u00eatre un moyen de vous assurer que votre blog est rentable (ou m\u00eame qu'il fait des b\u00e9n\u00e9fices).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bien qu'il existe de nombreuses fa\u00e7ons de <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-make-money-by-blogging\/\" target=\"_blank\" rel=\"noreferrer noopener\">mon\u00e9tiser votre blog<\/a>Les lecteurs ne r\u00e9agissent pas toujours bien aux publicit\u00e9s payantes et aux parrainages d'affili\u00e9s. Les lecteurs ne r\u00e9agissent pas forc\u00e9ment bien aux publicit\u00e9s payantes et aux parrainages d'affili\u00e9s. Ces programmes sont \u00e9galement assortis d'exigences, ce qui signifie que vous devrez peut-\u00eatre renoncer \u00e0 un certain contr\u00f4le cr\u00e9atif si vous d\u00e9cidez d'emprunter cette voie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un syst\u00e8me d'acc\u00e8s payant, en revanche, vous permet de mon\u00e9tiser votre blog d'une mani\u00e8re que vous ma\u00eetrisez enti\u00e8rement. De plus, vous n'aurez pas besoin de distraire vos lecteurs avec des publicit\u00e9s ni d'essayer de les convaincre d'acheter des produits propos\u00e9s par des tiers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En d'autres termes, en adoptant un mod\u00e8le d'abonnement ou d'adh\u00e9sion payant, vous pouvez\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>G\u00e9n\u00e9rer un flux r\u00e9gulier de revenus d'une mani\u00e8re moins intrusive.<\/li>\n\n\n\n<li>Augmentez la valeur per\u00e7ue de votre contenu.<\/li>\n\n\n\n<li>D\u00e9veloppez votre liste de contacts par courrier \u00e9lectronique. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Mieux encore, vous pouvez <a href=\"https:\/\/memberpress.com\/fr\/blog\/5-ways-to-add-unique-value-to-your-membership-community\/\" target=\"_blank\" rel=\"noreferrer noopener\">cr\u00e9er une communaut\u00e9 forte<\/a> autour de votre contenu, avec des membres de votre public qui ont \u201c adh\u00e9r\u00e9 \u201d \u00e0 votre projet et qui s\u2019investissent davantage dans ce que vous proposez.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Paywall_Your_Blog_With_MemberPress_In_3_Steps\"><\/span>Comment faire du Paywall sur votre blog avec MemberPress (en 3 \u00e9tapes)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"ZeX4YV1EP8FBh9fmSzL57JutrosAQkR0i2vgcM3IyqNU\"><div class=\"responsive-video\"><iframe title=\"Comment convertir votre site en mod\u00e8le d'adh\u00e9sion (et pourquoi vous devriez le faire) !\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/gZT9LNFYycA?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Essayer de mettre en place manuellement un paywall sur votre blog est compliqu\u00e9, prend du temps et n\u00e9cessite de s\u00e9rieuses connaissances techniques. Heureusement, MemberPress s'occupe du travail difficile et des complications, et simplifie le processus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous allons vous expliquer comment faire, \u00e9tape par \u00e9tape.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Install_the_MemberPress_Plugin\"><\/span>\u00c9tape 1 : Installer le plugin MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"ZJB\"><div class=\"responsive-video\"><iframe title=\"Comment installer MemberPress sur WordPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/U0sf8BCp-Ws?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La premi\u00e8re chose \u00e0 faire est de s\u00e9lectionner et <a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">acheter un plan MemberPress<\/a>. Si vous souhaitez mettre en place un acc\u00e8s payant pour un seul blog, l'option \u00ab Basic \u00bb devrait suffire. Une fois le processus de paiement termin\u00e9, vous aurez acc\u00e8s au plugin <em>.zip<\/em> ainsi que votre cl\u00e9 de licence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rendez-vous ensuite dans votre tableau de bord WordPress, et allez dans la rubrique <em>Plugins > Ajouter un nouveau<\/em>w. S\u00e9lectionner <em>T\u00e9l\u00e9charger le plugin<\/em> en haut de l'\u00e9cran. Cliquez ensuite sur <em>Choisir un fichier<\/em> et localisez le <em>.zip<\/em> sur votre ordinateur. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans quelques instants, MemberPress va se d\u00e9compresser et s'installer sur votre site :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/upload-MemberPress-plugin.jpg\"><img decoding=\"async\" width=\"800\" height=\"219\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/upload-MemberPress-plugin.jpg\" alt=\"T\u00e9l\u00e9charger le plugin MemberPress\" class=\"wp-image-28184\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/upload-MemberPress-plugin.jpg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/upload-MemberPress-plugin-300x82.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/upload-MemberPress-plugin-768x210.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Une fois l'installation termin\u00e9e, vous devrez cliquer sur le <em>Activer le plugin<\/em> bouton. N'oubliez pas de <a href=\"https:\/\/memberpress.com\/fr\/docs\/how-to-activate-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">activer la licence de votre plugin<\/a> aussi. Une fois que vous aurez fait cela, vous serez pr\u00eat \u00e0 vous lancer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Create_Your_Membership_Plans\"><\/span>\u00c9tape 2 : Cr\u00e9er votre (vos) plan(s) d'affiliation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"VkAJh3QRDGUUZyOFPDntcTos0fLKSdzZW8C5B6apHixtmcbyv4rwJBzTYHadL3ReOWvIGsjoE2PuXrXSblp1A6xu0gql\"><div class=\"responsive-video\"><iframe title=\"Comment cr\u00e9er et vendre des abonnements avec MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AnZer6Sj2Wo?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">REGARDER >> CR\u00c9ER DES ABONNEMENTS DANS MEMBERPRESS (+ APER\u00c7U DE LA CONFIGURATION)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ensuite, vous devrez <a href=\"https:\/\/memberpress.com\/fr\/docs\/creating-memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">cr\u00e9er les plans d'abonnement ou d'adh\u00e9sion<\/a> que les lecteurs ach\u00e8teront pour acc\u00e9der \u00e0 votre contenu prot\u00e9g\u00e9. Pour ce faire, rendez-vous sur<em> MemberPress > Adh\u00e9sions > Ajouter une nouvelle adh\u00e9sion<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2.png\"><img decoding=\"async\" width=\"1024\" height=\"474\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2-1024x474.png\" alt=\"Cr\u00e9ation d'une nouvelle adh\u00e9sion.\" class=\"wp-image-34539\" style=\"width:800px;height:undefinedpx\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2-1024x474.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2-300x139.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2-768x356.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2-367x170.png 367w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2-840x389.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2-1216x563.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2-700x324.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2-156x72.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2-1080x500.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2.png 1347w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Cette page vous permet de personnaliser enti\u00e8rement votre plan d'adh\u00e9sion. Vous pouvez lui donner un nom, d\u00e9terminer son prix, d\u00e9finir si le paiement est unique ou r\u00e9current, et m\u00eame cr\u00e9er une p\u00e9riode d'essai.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous trouverez \u00e9galement des param\u00e8tres suppl\u00e9mentaires dans le <em>Options d'adh\u00e9sion<\/em> encadr\u00e9 situ\u00e9 sous l'\u00e9diteur principal :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-options-box.png\"><img decoding=\"async\" width=\"1024\" height=\"425\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-options-box-1024x425.png\" alt=\"La bo\u00eete de dialogue Options d'adh\u00e9sion.\" class=\"wp-image-34540\" style=\"width:800px;height:undefinedpx\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-options-box-1024x425.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-options-box-300x124.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-options-box-768x318.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-options-box-410x170.png 410w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-options-box-840x348.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-options-box-700x290.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-options-box-156x65.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-options-box.png 1037w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Vous pourrez ici r\u00e9diger un message de remerciement personnalis\u00e9, choisir les modes de paiement qui seront propos\u00e9s aux lecteurs, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous avez termin\u00e9 de configurer votre formule d'adh\u00e9sion ou d'abonnement, n'h\u00e9sitez pas \u00e0 la publier. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez r\u00e9p\u00e9ter cette \u00e9tape si vous le souhaitez. <a href=\"https:\/\/memberpress.com\/fr\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">cr\u00e9er plusieurs niveaux d'acc\u00e8s<\/a>. Enfin, n'oubliez pas de <a href=\"https:\/\/memberpress.com\/fr\/blog\/create-better-pricing-tables\/\" target=\"_blank\" rel=\"noreferrer noopener\">rendre vos plans de paiement facilement accessibles<\/a> sur votre site, afin que les lecteurs puissent s'y inscrire.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Paywall_Your_Content\"><\/span>\u00c9tape 3 : Pare-feu payant pour votre contenu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"DHOhFe6q6OYNAT9y2FbU8R4BadlM2V5gyC8PwkHdRZnatEwJx1cQNmimKMx5XIoEXjlvAeZSpVWnTC3JbrjW7zK0GLQYLz\"><div class=\"responsive-video\"><iframe title=\"Comment prot\u00e9ger le contenu de WordPress avec MemberPress (Tutoriel des r\u00e8gles)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZMZe-isVTjk?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">REGARDER >> PROT\u00c9GER LE CONTENU DE VOTRE SITE : COMMENT UTILISER LES R\u00c8GLES MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Maintenant que vous avez propos\u00e9 \u00e0 vos lecteurs un moyen d'acheter l'acc\u00e8s \u00e0 votre contenu premium, il ne vous reste plus qu'\u00e0 configurer votre syst\u00e8me de paiement. Pour cela, rendez-vous sur <em>MemberPress > R\u00e8gles > Ajouter un nouveau<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule.png\"><img decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule-1024x455.png\" alt=\"Ajout d'une nouvelle r\u00e8gle d'appartenance.\" class=\"wp-image-34541\" style=\"width:800px;height:undefinedpx\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule-1024x455.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule-300x133.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule-768x341.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule-383x170.png 383w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule-840x373.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule-1216x540.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule-700x311.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule-156x69.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule-1080x480.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule.png 1339w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Sous <em>Contenu prot\u00e9g\u00e9<\/em>vous pouvez d\u00e9terminer quelles parties de votre blog seront <a href=\"https:\/\/docs.memberpress.com\/category\/128-protecting-content\" target=\"_blank\" rel=\"noreferrer noopener\">enferm\u00e9 derri\u00e8re le paywall<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, vous pouvez simplement choisir <em>Tous les articles<\/em> si vous souhaitez restreindre l'acc\u00e8s \u00e0 l'ensemble de votre contenu. Vous pouvez \u00e9galement choisir <em>Un seul poste<\/em>et n'enfermer que certains articles :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-protected-content.png\"><img decoding=\"async\" width=\"1024\" height=\"463\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-protected-content-1024x463.png\" alt=\"Choisir un contenu prot\u00e9g\u00e9.\" class=\"wp-image-34542\" style=\"width:800px;height:undefinedpx\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-protected-content-1024x463.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-protected-content-300x136.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-protected-content-768x348.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-protected-content-376x170.png 376w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-protected-content-840x380.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-protected-content-700x317.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-protected-content-156x71.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-protected-content.png 1043w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Quel que soit votre choix, vous devrez ensuite choisir <em>L'adh\u00e9sion<\/em> dans le menu d\u00e9roulant sous <em>Conditions d'acc\u00e8s<\/em>. Dans le nouveau champ qui s'affiche, s\u00e9lectionnez la formule d'adh\u00e9sion ou d'abonnement requise pour acc\u00e9der au contenu payant :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-choose-membership.png\"><img decoding=\"async\" width=\"1024\" height=\"451\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-choose-membership-1024x451.png\" alt=\"Configuration des conditions d'acc\u00e8s.\" class=\"wp-image-34543\" style=\"width:800px;height:undefinedpx\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-choose-membership-1024x451.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-choose-membership-300x132.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-choose-membership-768x338.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-choose-membership-386x170.png 386w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-choose-membership-840x370.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-choose-membership-700x308.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-choose-membership-156x69.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-choose-membership.png 1041w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Ensuite, vous pouvez enregistrer votre r\u00e8gle et r\u00e9p\u00e9ter cette proc\u00e9dure pour restreindre l'acc\u00e8s \u00e0 autant de contenu de votre blog que vous le souhaitez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous souhaitez en savoir plus sur le paywalling MemberPress, <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-paywall-protected-membership-site-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">consultez ce billet<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Paywalls_and_SEO\"><\/span>Paywalls et SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les barri\u00e8res d'acc\u00e8s peuvent poser un petit probl\u00e8me en mati\u00e8re de r\u00e9f\u00e9rencement naturel (SEO). Apr\u00e8s tout, lorsque vous placez du contenu derri\u00e8re une barri\u00e8re d'acc\u00e8s, Google ne peut pas le voir. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Heureusement, il existe une fonctionnalit\u00e9 tr\u00e8s pratique appel\u00e9e \u201c \u00e9chantillonnage flexible \u201d qui r\u00e9sout ce probl\u00e8me 100%. Consultez cet article pour en savoir plus sur l'\u00e9chantillonnage flexible, les acc\u00e8s payants et le r\u00e9f\u00e9rencement naturel (SEO) :<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_6116ba183590e11d573b7f322a7d0527\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/\" class=\"button button-blue center\">LIRE >> Comment \u00e9laborer une strat\u00e9gie de r\u00e9f\u00e9rencement pour les contenus derri\u00e8re un paywall<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">De plus, la vid\u00e9o ci-dessous montre comment le <strong>SEO et Paywalls<\/strong> de MemberPress facilite l'indexation de votre contenu :<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"kWjB2dcVo5HLAwJUpqNh4QTFm1Xl3K\"><div class=\"responsive-video\"><iframe title=\"Comment autoriser ou bloquer l'indexation de votre contenu prot\u00e9g\u00e9 pour le r\u00e9f\u00e9rencement (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GOburKCDPHc?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Regarder >> Comment autoriser ou bloquer l'indexation de votre contenu payant sur MemberPress<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Trouver un moyen de mon\u00e9tiser son blog peut s'av\u00e9rer d\u00e9licat. Si vous ne vendez pas de produit et ne tirez pas de revenus publicitaires, il n'est pas toujours \u00e9vident de savoir comment transformer votre travail acharn\u00e9 en argent. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un paywall peut \u00eatre la solution id\u00e9ale, vous permettant de g\u00e9n\u00e9rer de l'argent aupr\u00e8s de votre public en \u00e9change de l'acc\u00e8s \u00e0 votre contenu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Heureusement, <a href=\"https:\/\/memberpress.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> facilite la mise en place d'un paywall sur votre blog en suivant ces \u00e9tapes simples :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Installer le plugin MemberPress.<\/li>\n\n\n\n<li>Cr\u00e9ez votre (vos) plan(s) d'adh\u00e9sion.<\/li>\n\n\n\n<li>Payez votre contenu.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Vous ne savez pas quel mod\u00e8le de paywall est le mieux adapt\u00e9 \u00e0 votre situation ? Parlez-nous de votre blog dans les commentaires ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de vous abonner \u00e0 notre lettre d'information dans la bo\u00eete situ\u00e9e \u00e0 votre droite !<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Converting your high-quality blog content into a steady stream of income is more straightforward than you might think. Whether you\u2019re just getting started or already have an established site, finding the right approach to monetization is the key to success. You\u2019ve probably run into the paywalls on sites like The New York Times and The [\u2026]<\/p>\n","protected":false},"author":42532,"featured_media":34638,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[120,35,134,102,854],"tags":[836],"class_list":["post-34472","post","type-post","status-publish","format-standard","has-post-thumbnail","category-content","category-features","category-how-to-2","category-monetization","category-use-case","tag-paywall","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Do you want to monetize your content? You can paywall your blog like The New York Times in just three steps with MemberPress.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Syble Harrison\"\/>\n\t<meta name=\"keywords\" content=\"paywall like the new york times,paywall your blog,paywall your blog like the new york times,paywall\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/fr\/blog\/paywall-your-blog\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Paywall Your WordPress Blog Like The New York Times\" \/>\n\t\t<meta property=\"og:description\" content=\"Do you want to monetize your content? 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