You\u2019ve probably run into the murs payants <\/strong>sur des sites tels que Le New York Times<\/em> et Le Wall Street Journal<\/em>. Traditionnellement, la mise en place de ce type de portails de contenu \u00e0 fort impact impliquait un codage complexe et des d\u00e9penses importantes.<\/p>\n\n\n\n

Cette \u00e9poque est r\u00e9volue. Gr\u00e2ce au plugin MemberPress, creating paywalls like those you see on big name publications is affordable \u2013 and code gratuit<\/em><\/strong>.<\/em><\/p>\n\n\n\n

In this article we\u2019ll talk about quand <\/em>you might want to set up content protection on your blog. Then we\u2019ll show you how to set up your own powerful paywall (just like The New York Times\u2019<\/em>) right on your MemberPress site, step by step. Let\u2019s do it!<\/p>\n\n\n\n

<\/span>Introduction aux murs payants<\/span><\/h2>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Un paywall peut sembler intimidant, mais on y est confront\u00e9 plus souvent qu'on ne le pense. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019ve ever purchased an online course, signed up for a Patreon membership, or subscribed to any of the big news websites, then you\u2019ve encountered a paywall.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les paywalls sont un moyen de mon\u00e9tiser le contenu num\u00e9rique en demandant \u00e0 l'utilisateur d'effectuer un paiement avant de pouvoir acc\u00e9der au contenu. L'acc\u00e8s peut \u00eatre donn\u00e9 sous la forme d'un abonnement, d'une adh\u00e9sion ou d'un achat unique. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Souvent, une strat\u00e9gie intelligente consiste \u00e0 placer certains contenus derri\u00e8re un mur payant tout en proposant d'autres contenus gratuitement (pour attirer les utilisateurs).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est ce que l'on constate avec <em>Le Wall Street Journal<\/em> and other online newspapers \u2013 where you\u2019re only allowed to view a limited number of free articles before subscribing:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation.jpg\"><img decoding=\"async\" width=\"828\" height=\"1024\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation-828x1024.jpg\" alt=\"exemple de paywall\" class=\"wp-image-31530\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation-828x1024.jpg 828w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation-243x300.jpg 243w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation-768x950.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation.jpg 873w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Patreon est un autre exemple de paywall. Dans ce cas, les fans d'artistes et d'autres cr\u00e9ateurs de contenu peuvent payer pour des adh\u00e9sions qui leur permettent d'acc\u00e9der \u00e0 un contenu restreint :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example.png\"><img decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example-1024x614.png\" alt=\"Un paywall sur Patreon.\" class=\"wp-image-34536\" style=\"width:800px;height:undefinedpx\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example-1024x614.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example-300x180.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example-768x460.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example-284x170.png 284w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example-840x503.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example-1142x684.png 1142w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example-700x419.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example-156x93.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example-1080x647.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example.png 1502w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/fr\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mod\u00e8les \u00e0 plusieurs niveaux<\/a> sont courants sur Patreon, o\u00f9 les paiements plus \u00e9lev\u00e9s donnent acc\u00e8s \u00e0 du contenu suppl\u00e9mentaire. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are many different ways to set up a paywall. So your strategy will depend on the type of content you\u2019re providing, as well as its quality and the demand for it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_You_Might_Want_to_Paywall_Your_Blog\"><\/span>Pourquoi vous voudriez peut-\u00eatre faire payer votre blog ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous tenez un petit blog personnel, il n'est peut-\u00eatre pas n\u00e9cessaire de le mon\u00e9tiser pour l'instant. Mais gardez \u00e0 l'esprit que l'ajout d'un paywall peut <strong>augmenter la valeur per\u00e7ue de votre contenu<\/strong> et <strong>vous donner acc\u00e8s aux donn\u00e9es des clients<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MemberPress a totalement <strong>paywalling personnalisable<\/strong>. So you can set your price wherever you like. For example, your \u201crequired payment\u201d could be something as simple (and free) as providing an email address. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With that approach, your paywall would be doing double duty \u2013 making your content seem higher-end while helping build your email list.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En ce qui concerne les blogs plus importants et plus anciens, vous chercherez peut-\u00eatre un moyen de vous assurer que votre blog est rentable (ou m\u00eame qu'il fait des b\u00e9n\u00e9fices).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bien qu'il existe de nombreuses fa\u00e7ons de <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-make-money-by-blogging\/\" target=\"_blank\" rel=\"noreferrer noopener\">mon\u00e9tiser votre blog<\/a>Les lecteurs ne r\u00e9agissent pas toujours bien aux publicit\u00e9s payantes et aux parrainages d'affili\u00e9s. Les lecteurs ne r\u00e9agissent pas forc\u00e9ment bien aux publicit\u00e9s payantes et aux parrainages d'affili\u00e9s. Ces programmes sont \u00e9galement assortis d'exigences, ce qui signifie que vous devrez peut-\u00eatre renoncer \u00e0 un certain contr\u00f4le cr\u00e9atif si vous d\u00e9cidez d'emprunter cette voie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A paywall, on the other hand, lets you make money from your blog in a way that\u2019s completely under your control. In addition, you won\u2019t need to distract readers with ads or try to convince them to buy third-party products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In other words, by using a paywalled subscription or membership model, you can\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>G\u00e9n\u00e9rer un flux r\u00e9gulier de revenus d'une mani\u00e8re moins intrusive.<\/li>\n\n\n\n<li>Augmentez la valeur per\u00e7ue de votre contenu.<\/li>\n\n\n\n<li>D\u00e9veloppez votre liste de contacts par courrier \u00e9lectronique. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Mieux encore, vous pouvez <a href=\"https:\/\/memberpress.com\/fr\/blog\/5-ways-to-add-unique-value-to-your-membership-community\/\" target=\"_blank\" rel=\"noreferrer noopener\">cr\u00e9er une communaut\u00e9 forte<\/a> around your content, with audience members who have \u201cbought in\u201d and are more invested in what you\u2019re offering.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Paywall_Your_Blog_With_MemberPress_In_3_Steps\"><\/span>Comment faire du Paywall sur votre blog avec MemberPress (en 3 \u00e9tapes)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"ZtXhWlvjVwC0SyexQMLKP4oDfqGsgi7\"><div class=\"responsive-video\"><iframe title=\"Comment convertir votre site en mod\u00e8le d'adh\u00e9sion (et pourquoi vous devriez le faire) !\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/gZT9LNFYycA?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Essayer de mettre en place manuellement un paywall sur votre blog est compliqu\u00e9, prend du temps et n\u00e9cessite de s\u00e9rieuses connaissances techniques. Heureusement, MemberPress s'occupe du travail difficile et des complications, et simplifie le processus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ll show you how, step-by-step.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Install_the_MemberPress_Plugin\"><\/span>\u00c9tape 1 : Installer le plugin MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"2YNZJBAekulTRVPcQ\"><div class=\"responsive-video\"><iframe title=\"Comment installer MemberPress sur WordPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/U0sf8BCp-Ws?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The first thing you\u2019ll need to do is select and <a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">acheter un plan MemberPress<\/a>. If you want to add a paywall to a single blog, the Basic option should be just fine. Once you complete the checkout process, you\u2019ll get access to the plugin\u2019s <em>.zip<\/em> ainsi que votre cl\u00e9 de licence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rendez-vous ensuite dans votre tableau de bord WordPress, et allez dans la rubrique <em>Plugins > Add Ne<\/em>w.\u00a0Select <em>T\u00e9l\u00e9charger le plugin<\/em> en haut de l'\u00e9cran. Cliquez ensuite sur <em>Choisir un fichier<\/em> et localisez le <em>.zip<\/em> sur votre ordinateur. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans quelques instants, MemberPress va se d\u00e9compresser et s'installer sur votre site :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/upload-MemberPress-plugin.jpg\"><img decoding=\"async\" width=\"800\" height=\"219\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/upload-MemberPress-plugin.jpg\" alt=\"T\u00e9l\u00e9charger le plugin MemberPress\" class=\"wp-image-28184\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/upload-MemberPress-plugin.jpg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/upload-MemberPress-plugin-300x82.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/upload-MemberPress-plugin-768x210.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Once the installation process is complete, you\u2019ll want to click on the <em>Activer le plugin<\/em> button. Don\u2019t forget to <a href=\"https:\/\/memberpress.com\/fr\/docs\/how-to-activate-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">activer la licence de votre plugin<\/a> as well. Once you do that, you\u2019ll be set up and ready to go.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Create_Your_Membership_Plans\"><\/span>\u00c9tape 2 : Cr\u00e9er votre (vos) plan(s) d'affiliation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"8PEF5DlLQHINXt0kzgfW2b1wOUdqmZy6JRK3rBevMoYT\"><div class=\"responsive-video\"><iframe title=\"Comment cr\u00e9er et vendre des abonnements avec MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AnZer6Sj2Wo?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">REGARDER >> CR\u00c9ER DES ABONNEMENTS DANS MEMBERPRESS (+ APER\u00c7U DE LA CONFIGURATION)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Next, you\u2019ll need to <a href=\"https:\/\/memberpress.com\/fr\/docs\/creating-memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">cr\u00e9er les plans d'abonnement ou d'adh\u00e9sion<\/a> que les lecteurs ach\u00e8teront pour acc\u00e9der \u00e0 votre contenu prot\u00e9g\u00e9. Pour ce faire, rendez-vous sur<em> MemberPress > Adh\u00e9sions > Ajouter une nouvelle adh\u00e9sion<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2.png\"><img decoding=\"async\" width=\"1024\" height=\"474\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2-1024x474.png\" alt=\"Cr\u00e9ation d'une nouvelle adh\u00e9sion.\" class=\"wp-image-34539\" style=\"width:800px;height:undefinedpx\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2-1024x474.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2-300x139.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2-768x356.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2-367x170.png 367w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2-840x389.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2-1216x563.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2-700x324.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2-156x72.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2-1080x500.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2.png 1347w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Cette page vous permet de personnaliser enti\u00e8rement votre plan d'adh\u00e9sion. Vous pouvez lui donner un nom, d\u00e9terminer son prix, d\u00e9finir si le paiement est unique ou r\u00e9current, et m\u00eame cr\u00e9er une p\u00e9riode d'essai.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ll also find additional settings in the <em>Options d'adh\u00e9sion<\/em> <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Lien d'affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> sous l'\u00e9diteur principal :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-options-box.png\"><img decoding=\"async\" width=\"1024\" height=\"425\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-options-box-1024x425.png\" alt=\"La bo\u00eete de dialogue Options d'adh\u00e9sion.\" class=\"wp-image-34540\" style=\"width:800px;height:undefinedpx\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-options-box-1024x425.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-options-box-300x124.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-options-box-768x318.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-options-box-410x170.png 410w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-options-box-840x348.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-options-box-700x290.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-options-box-156x65.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-options-box.png 1037w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Here you\u2019ll be able to create a unique thank you message, customize the payment methods that will be available to readers, and so on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When you\u2019re done configuring your membership or subscription plan, go ahead and publish it. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can repeat this step if you\u2019d like to <a href=\"https:\/\/memberpress.com\/fr\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">cr\u00e9er plusieurs niveaux d'acc\u00e8s<\/a>. Finally, don\u2019t forget to <a href=\"https:\/\/memberpress.com\/fr\/blog\/create-better-pricing-tables\/\" target=\"_blank\" rel=\"noreferrer noopener\">rendre vos plans de paiement facilement accessibles<\/a> sur votre site, afin que les lecteurs puissent s'y inscrire.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Paywall_Your_Content\"><\/span>\u00c9tape 3 : Pare-feu payant pour votre contenu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"dRvmVRKQGbrx6hoIScj41FYjAq8bMn7USIrewe3Z2lL0KHxJf4LDMky7JNigOQBVqGWpTACX1dos\"><div class=\"responsive-video\"><iframe title=\"Comment prot\u00e9ger le contenu de WordPress avec MemberPress (Tutoriel des r\u00e8gles)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZMZe-isVTjk?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">REGARDER >> PROT\u00c9GER LE CONTENU DE VOTRE SITE : COMMENT UTILISER LES R\u00c8GLES MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Now that you\u2019ve given readers a way to purchase access to your premium content, you just need to set up your paywall. To do that, head to <em>MemberPress > R\u00e8gles > Ajouter un nouveau<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule.png\"><img decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule-1024x455.png\" alt=\"Ajout d'une nouvelle r\u00e8gle d'appartenance.\" class=\"wp-image-34541\" style=\"width:800px;height:undefinedpx\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule-1024x455.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule-300x133.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule-768x341.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule-383x170.png 383w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule-840x373.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule-1216x540.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule-700x311.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule-156x69.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule-1080x480.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule.png 1339w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Sous <em>Contenu prot\u00e9g\u00e9<\/em>vous pouvez d\u00e9terminer quelles parties de votre blog seront <a href=\"https:\/\/docs.memberpress.com\/category\/128-protecting-content\" target=\"_blank\" rel=\"noreferrer noopener\">enferm\u00e9 derri\u00e8re le paywall<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, vous pouvez simplement choisir <em>Tous les articles<\/em> si vous souhaitez restreindre l'acc\u00e8s \u00e0 l'ensemble de votre contenu. Vous pouvez \u00e9galement choisir <em>Un seul poste<\/em>et n'enfermer que certains articles :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-protected-content.png\"><img decoding=\"async\" width=\"1024\" height=\"463\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-protected-content-1024x463.png\" alt=\"Choisir un contenu prot\u00e9g\u00e9.\" class=\"wp-image-34542\" style=\"width:800px;height:undefinedpx\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-protected-content-1024x463.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-protected-content-300x136.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-protected-content-768x348.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-protected-content-376x170.png 376w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-protected-content-840x380.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-protected-content-700x317.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-protected-content-156x71.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-protected-content.png 1043w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Whatever your selection, next you\u2019ll want to choose <em>L'adh\u00e9sion<\/em> dans le menu d\u00e9roulant sous <em>Conditions d'acc\u00e8s<\/em>. Dans le nouveau champ qui s'affiche, s\u00e9lectionnez la formule d'adh\u00e9sion ou d'abonnement requise pour acc\u00e9der au contenu payant :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-choose-membership.png\"><img decoding=\"async\" width=\"1024\" height=\"451\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-choose-membership-1024x451.png\" alt=\"Configuration des conditions d'acc\u00e8s.\" class=\"wp-image-34543\" style=\"width:800px;height:undefinedpx\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-choose-membership-1024x451.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-choose-membership-300x132.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-choose-membership-768x338.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-choose-membership-386x170.png 386w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-choose-membership-840x370.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-choose-membership-700x308.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-choose-membership-156x69.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-choose-membership.png 1041w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">After that, you can save your rule, and repeat this process to paywall as much of your blog as you\u2019d like.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous souhaitez en savoir plus sur le paywalling MemberPress, <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-create-a-paywall-protected-membership-site-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">consultez ce billet<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Paywalls_and_SEO\"><\/span>Paywalls et SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Paywalls can present a bit of a challenge when it comes to SEO. After all, when you put content behind a gate, Google can\u2019t see it. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fortunately, there\u2019s a cool thing called \u201cflexible sampling\u201d that fixes this issue 100%. Check out this article for an in-depth look at flexible sampling, paywalls, and SEO:<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_6116ba183590e11d573b7f322a7d0527\" href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/\" class=\"button button-blue center\">READ >> How to Craft an SEO Strategy for Paywall Content<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">De plus, la vid\u00e9o ci-dessous montre comment le <strong>SEO et Paywalls<\/strong> de MemberPress facilite l'indexation de votre contenu :<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"zEcov58Ls6fh7ACrIPhFIkXHYbyjr0H7Bm4iGJDi1dZpezBMRJP9FtVtAgxs9VOuqj28T3bufeXOQyR\"><div class=\"responsive-video\"><iframe title=\"Comment autoriser ou bloquer l'indexation de votre contenu prot\u00e9g\u00e9 pour le r\u00e9f\u00e9rencement (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GOburKCDPHc?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">watch >> how to allow or block indexing of your paywalled content on memberpress<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Finding a way to make money from your blog can be tricky. If you aren\u2019t selling a product or generating ad revenue, it might not be obvious how you can turn your hard work into cash. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un paywall peut \u00eatre la solution id\u00e9ale, vous permettant de g\u00e9n\u00e9rer de l'argent aupr\u00e8s de votre public en \u00e9change de l'acc\u00e8s \u00e0 votre contenu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Heureusement, <a href=\"https:\/\/memberpress.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> facilite la mise en place d'un paywall sur votre blog en suivant ces \u00e9tapes simples :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Installer le plugin MemberPress.<\/li>\n\n\n\n<li>Cr\u00e9ez votre (vos) plan(s) d'adh\u00e9sion.<\/li>\n\n\n\n<li>Payez votre contenu.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Vous ne savez pas quel mod\u00e8le de paywall est le mieux adapt\u00e9 \u00e0 votre situation ? Parlez-nous de votre blog dans les commentaires ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de vous abonner \u00e0 notre lettre d'information dans la bo\u00eete situ\u00e9e \u00e0 votre droite !<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Converting your high-quality blog content into a steady stream of income is more straightforward than you might think. Whether you\u2019re just getting started or already have an established site, finding the right approach to monetization is the key to success. You\u2019ve probably run into the paywalls on sites like The New York Times and The [\u2026]<\/p>\n","protected":false},"author":42532,"featured_media":34638,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[120,35,134,102,854],"tags":[836],"class_list":["post-34472","post","type-post","status-publish","format-standard","has-post-thumbnail","category-content","category-features","category-how-to-2","category-monetization","category-use-case","tag-paywall","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Do you want to monetize your content? 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