La cr\u00e9ation d'un site d'adh\u00e9sion est un moyen efficace de gagner des revenus passifs<\/strong> et d'obtenir une certaine libert\u00e9 et flexibilit\u00e9. <\/p>

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CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\nToggle<\/span>
Ce qu'il faut prendre en compte avant d'essayer de maximiser les recettes provenant des adh\u00e9sions<\/a><\/li>
Comment maximiser les revenus issus de l'adh\u00e9sion (4 fa\u00e7ons)<\/a>
1. Faire du marketing d'affiliation<\/a><\/li>
2. Vente incitative de services et de produits connexes<\/a><\/li>
3. Donner un cours en ligne<\/a><\/li>
4. Lancer un podcast ou une cha\u00eene YouTube<\/a><\/li><\/ul><\/li>
Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
Que vous veniez de lancer votre plateforme ou que vous la g\u00e9riez depuis un certain temps, il est judicieux de r\u00e9fl\u00e9chir \u00e0 la mani\u00e8re dont vous pouvez maximiser les revenus tir\u00e9s de l'adh\u00e9sion et tirer le meilleur parti de vos abonnements. <\/p>\n\n\n\n
Pour ce faire, il faut notamment diversifier vos sources de revenus<\/strong> pour augmenter les revenus. Il existe de nombreuses fa\u00e7ons d'augmenter les revenus de votre site d'affiliation existant sans que vous ayez \u00e0 repartir de z\u00e9ro.<\/p>\n\n\n\n
Dans ce billet, nous aborderons quelques points \u00e0 garder \u00e0 l'esprit lorsque vous souhaitez maximiser vos revenus. Ensuite, nous mettrons en \u00e9vidence plusieurs fa\u00e7ons de diversifier les flux de revenus de votre entreprise en ligne pour gagner plus d'argent. Mettons-nous au travail !<\/p>\n\n\n\n
<\/span>Ce qu'il faut prendre en compte Avant <\/em>Essayer de maximiser les revenus des membres<\/span><\/h2>\n\n\n\n
Lorsque vous avez cr\u00e9\u00e9 votre site d'adh\u00e9sion, vous aviez vos clients \u00e0 l'esprit, n'est-ce pas ? Il en va de m\u00eame aujourd'hui. Vous voulez gardez vos clients \u00e0 l'esprit<\/strong> lorsque vous modifiez vos offres, vos prix ou votre structure g\u00e9n\u00e9rale. <\/p>\n\n\n\n
Si vous vous ali\u00e9nez vos abonn\u00e9s existants, vous ne parviendrez probablement pas \u00e0 augmenter vos b\u00e9n\u00e9fices.<\/p>\n\n\n\n
Avant d'entreprendre de grands projets pour augmenter vos revenus, assurez-vous que vous ne passez pas \u00e0 c\u00f4t\u00e9 d'autres projets. fruits \u00e0 port\u00e9e de main<\/strong>. Vous pouvez utiliser certains des \u00e9l\u00e9ments suivants Les outils marketing gratuits de Google<\/a> pour vous assurer que votre optimisation pour les moteurs de recherche (SEO) et vos pages d'atterrissage sont \u00e0 la hauteur.<\/p>\n\n\n\n
Vous pouvez \u00e9galement avoir un examiner votre tarification actuelle<\/strong>. Si vous n'\u00eates pas l'utilisation de la tarification \u00e9chelonn\u00e9e<\/a>vous risquez de passer \u00e0 c\u00f4t\u00e9 de clients qui estiment que votre abonnement est trop co\u00fbteux. <\/p>\n\n\n\n
Vous risquez \u00e9galement de perdre des revenus suppl\u00e9mentaires provenant de ceux qui seraient pr\u00eats \u00e0 payer plus cher pour un contenu bonus.<\/p>\n\n\n\n
Tout cela dit, revoir votre tarification<\/a> si cela fait longtemps.<\/p>\n\n\n\n
<\/span>Comment maximiser les revenus issus de l'adh\u00e9sion (4 fa\u00e7ons)<\/span><\/h2>\n\n\n\n
Vous avez donc pris en compte tous les facteurs ci-dessus et vous n'\u00eates toujours pas satisfait des revenus de votre site. Il existe plusieurs autres techniques que vous pouvez essayer pour maximiser vos profits. <\/p>\n\n\n\n
En voici quatre que nous avons trouv\u00e9es particuli\u00e8rement efficaces.<\/p>\n\n\n\n
<\/span>1. Faire du marketing d'affiliation<\/span><\/h3>\n\n\n\n
$\"Page$ <\/a><\/figure>\n\n\n\n
Il existe deux fa\u00e7ons de maximiser vos revenus gr\u00e2ce au marketing d'affiliation : (1) devenir vous-m\u00eame affili\u00e9 pour un produit et (2) lancer un programme d'affiliation pour votre produit. Voici une pr\u00e9sentation d\u00e9taill\u00e9e de ces deux options.<\/p>\n\n\n\n
Devenir affili\u00e9 \u00e0 un produit<\/h4>\n\n\n\n
Vous pouvez utiliser votre site d'adh\u00e9sion pour gagner plus d'argent en devenir un sp\u00e9cialiste du marketing affili\u00e9<\/a>. Il s'agit d'une strat\u00e9gie de mon\u00e9tisation simple qui consiste \u00e0 inclure des liens vers des produits ou des services dans votre contenu. <\/p>\n\n\n\n
\n\t READ >>> Pretty Links : Comment gagner de l'argent \u00e0 temps plein gr\u00e2ce au marketing d'affiliation (3 conseils)<\/a>\n<\/div>\n\n\n\n\n
Lorsqu'un de vos lecteurs clique sur un lien et effectue un achat, vous recevez une commission de la part de l'entreprise.<\/p>\n\n\n\n
Le marketing d'affiliation est un excellent compl\u00e9ment \u00e0 un site d'affiliation, car il ne n\u00e9cessite pas beaucoup d'efforts de votre part. <\/p>\n\n\n\n
Une fois que vous vous \u00eates inscrit \u00e0 un programme d'affiliation, il vous suffit d'ajouter quelques liens dans votre contenu. Cela peut s'av\u00e9rer extr\u00eamement lucratif si vous disposez d'une large base d'utilisateurs.<\/p>\n\n\n\n
Cette tactique ne se limite pas \u00e0 votre espace membre. Vous pouvez utiliser votre blog, votre lettre d'information \u00e9lectronique et vos plateformes de m\u00e9dias sociaux pour partager les marques que vous aimez.<\/p>\n\n\n\n
Cependant, vous devez vous assurer que les produits dont vous faites la promotion apportent de la valeur \u00e0 votre public. Par exemple, si votre site d'adh\u00e9sion est bas\u00e9 sur un programme de remise en forme, vous pouvez inclure des liens d'affiliation vers votre \u00e9quipement d'entra\u00eenement ou vos v\u00eatements pr\u00e9f\u00e9r\u00e9s.<\/p>\n\n\n\n
Lancez votre propre programme d'affiliation<\/h4>\n\n\n\n
Une autre strat\u00e9gie consiste \u00e0 mettre en place votre propre programme d'affiliation pour promouvoir votre site. Vous pouvez utiliser un plugin comme Affiliation facile<\/a> (cr\u00e9\u00e9 par la m\u00eame \u00e9quipe que MemberPress). <\/p>\n\n\n\n
$\"Tableau$ <\/a>
Le tableau de bord simple d'utilisation d'Affiliate<\/figcaption><\/figure>\n\n\n\n
Lancer un programme d'affiliation est un excellent moyen de b\u00e9n\u00e9ficier de l'influence de personnes populaires sur les m\u00e9dias sociaux<\/a>. Il facilite \u00e9galement la t\u00e2che de vos des clients satisfaits pour faire passer le message<\/strong> sur votre entreprise (marketing de r\u00e9f\u00e9rence<\/strong>).<\/p>\n\n\n\n
Bien que vous payiez un pourcentage des nouveaux abonnements sous forme de commissions, la possibilit\u00e9 d'atteindre un public plus large peut s'av\u00e9rer tr\u00e8s rentable.<\/p>\n\n\n\n
<\/span>2. Vente incitative de services et de produits connexes<\/span><\/h3>\n\n\n\n
Un autre moyen de gagner un peu plus d'argent gr\u00e2ce \u00e0 votre site d'adh\u00e9sion consiste \u00e0 vendre des services ou des produits qui compl\u00e8tent votre activit\u00e9<\/strong>. <\/p>\n\n\n\n
Les sites d'affiliation \u00e9tant g\u00e9n\u00e9ralement construits autour d'une niche sp\u00e9cifique, ils peuvent vous offrir de nombreuses possibilit\u00e9s d'achats compl\u00e9mentaires.<\/p>\n\n\n\n
Commencez par r\u00e9fl\u00e9chir \u00e0 ce que vos membres appr\u00e9cient d\u00e9j\u00e0 dans votre entreprise, puis offrez-leur encore plus. Par exemple, si vos membres sont des passionn\u00e9s de plantes, vous pourriez essayer de vendre des pots de fleurs personnalis\u00e9s ou un cours de botanique pour d\u00e9butants.<\/p>\n\n\n\n
Tant que le produit ou le service correspond \u00e0 ce qui int\u00e9resse vos clients, vous serez sur la bonne voie pour r\u00e9aliser des ventes potentielles.<\/p>\n\n\n\n
Si vous \u00eates un Agence de d\u00e9veloppement web WordPress<\/a>, le programme d'assistance WP Buffs 24\/7 en marque blanche<\/a> pourrait vous convenir. Revendez leurs abonnements de gestion de sites web et g\u00e9n\u00e9rez des revenus pour votre entreprise avec un minimum d'effort.<\/p>\n\n\n\n
Vente incitative avec le compl\u00e9ment Order Bumps MemberPress<\/h4>\n\n\n\n
\n\n $\"Vente$ <\/a>\n<\/div><\/div>\n\n\n\n\n
D\u00e9sormais, tous vos efforts en mati\u00e8re de vente crois\u00e9e et de vente incitative sont facilit\u00e9s gr\u00e2ce \u00e0 l'outil Commander l'extension Bumps MemberPress<\/a>. <\/p>\n\n\n\n
Disponible pour tous ceux qui poss\u00e8dent une licence MemberPress Pro, Order Bumps vous permet de sugg\u00e9rer vos autres produits lors du paiement. Des choses comme :<\/p>\n\n\n\n
\n
Adh\u00e9sions \/ mises \u00e0 jour des adh\u00e9sions<\/li>\n\n\n\n
Cours<\/li>\n\n\n\n
Livres \u00e9lectroniques<\/li>\n\n\n\n
Sessions (comme le coaching ou les consultations)<\/li>\n\n\n\n
Offres group\u00e9es de produits<\/li>\n<\/ul>\n\n\n\n
Et \u00e0 peu pr\u00e8s tout ce \u00e0 quoi vous pouvez penser.<\/p>\n\n\n\n
Les clients ne pourront pas r\u00e9sister \u00e0 la commodit\u00e9 d'un simple clic pour ajouter \u00e0 leur panier un plus grand nombre de vos contenus \u00e9tonnants. Alors pourquoi ne pas exploiter la le pouvoir irr\u00e9sistible de la spontan\u00e9it\u00e9<\/strong> pour maximiser les revenus de vos membres ?<\/p>\n\n\n\n
<\/span>3. Donner un cours en ligne<\/span><\/h3>\n\n\n\n
Le monde de l'apprentissage a rapidement \u00e9volu\u00e9 au cours des derni\u00e8res ann\u00e9es et vous pouvez d\u00e9sormais facilement vendre des cours en ligne \u00e0 vos membres. Avec les bons outils et l'expertise n\u00e9cessaire, vous pouvez donner un cours sur \u00e0 peu pr\u00e8s n'importe quel sujet.<\/p>\n\n\n\n
\n\t READ >>> Comment devenir un cr\u00e9ateur de cours en ligne (avec les cours MemberPress !)<\/a>\n<\/div>\n\n\n\n\n
Vous pouvez utiliser un syst\u00e8me de gestion de l'apprentissage<\/a> (LMS) pour commencer. Un SGA peut prendre en charge une grande partie des t\u00e2ches lourdes li\u00e9es \u00e0 la cr\u00e9ation et au maintien d'une classe virtuelle.<\/p>\n\n\n\n
Cours sur MemberPress<\/a> permet \u00e0 tout un chacun de cr\u00e9er et de vendre tr\u00e8s facilement des cours en ligne, avec des quiz et un suivi des progr\u00e8s.<\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATCH >> COMMENT CR\u00c9ER UN COURS DANS MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">L'ajout d'un cours en ligne \u00e0 votre site est \u00e9galement un moyen efficace de fid\u00e9liser les clients existants. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous avez cr\u00e9\u00e9 le cours, vous pouvez utiliser une fonction <a href=\"https:\/\/memberpress.com\/fr\/the-skinny-on-drip-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">mod\u00e8le goutte \u00e0 goutte<\/a> de diffuser les le\u00e7ons sur une p\u00e9riode de quelques semaines ou de quelques mois. Cela pourrait inciter les membres \u00e0 rester pour l'ensemble de l'exp\u00e9rience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Start_a_Podcast_or_YouTube_Channel\"><\/span>4. Lancer un podcast ou une cha\u00eene YouTube<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous vous ennuyez un peu avec votre blog, vous pouvez essayer d'\u00eatre plus cr\u00e9atif avec votre contenu. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plut\u00f4t que de vous limiter au texte, envisagez d'\u00e9tendre vos activit\u00e9s aux formats audio et vid\u00e9o. Vous pouvez gagner de l'argent directement en vendant l'acc\u00e8s \u00e0 ce contenu ou en l'utilisant pour atteindre de nouveaux membres potentiels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.statista.com\/topics\/3170\/podcasting\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Le nombre d'auditeurs de podcasts n'a cess\u00e9 d'augmenter<\/a> au cours des derni\u00e8res ann\u00e9es, et il n'y a aucune raison pour que vous ne puissiez pas en tirer parti. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec MemberPress, vous pouvez utiliser <a href=\"https:\/\/memberpress.com\/go\/blubrry\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Blubrry<\/a> pour h\u00e9berger votre podcast et le promouvoir sur des plateformes telles que <a href=\"http:\/\/spotify.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Spotify<\/a> et <a href=\"http:\/\/stitcher.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Stitcher<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"295\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/blubrry-1024x295.png\" alt=\"Outils de baladodiffusion Blubrry.\" class=\"wp-image-24004\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/blubrry-1024x295.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/blubrry-300x86.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/blubrry-768x221.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/blubrry-1536x442.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/10\/blubrry.png 1856w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Quand <a href=\"https:\/\/memberpress.com\/fr\/7-great-wordpress-podcast-plugins-to-use-on-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">cr\u00e9er votre podcast<\/a>Pour ce faire, r\u00e9fl\u00e9chissez aux sujets et aux questions qui sont les plus importants pour vos membres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, si votre association s'adresse aux personnes qui collectionnent les cartes de baseball, envisagez de lancer un podcast sportif. Vous pourriez m\u00eame enregistrer des vid\u00e9os pour cr\u00e9er une cha\u00eene YouTube sur laquelle vous diffuseriez les meilleurs moments chaque semaine.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-British-Hist.png\"><img decoding=\"async\" width=\"1024\" height=\"479\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-British-Hist-1024x479.png\" alt=\"Page d'accueil du podcast sur l'histoire britannique\" class=\"wp-image-28559\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-British-Hist-1024x479.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-British-Hist-300x140.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-British-Hist-768x359.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-British-Hist-1536x719.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/The-British-Hist.png 1862w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.thebritishhistorypodcast.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Le podcast sur l'histoire britannique<\/a> est aliment\u00e9 par memberpress<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En ce qui concerne YouTube, il s'agit d'une autre plateforme en plein essor o\u00f9 vous pouvez produire du contenu de qualit\u00e9. Cette plateforme a <a href=\"https:\/\/www.businessofapps.com\/data\/youtube-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"https:\/\/www.businessofapps.com\/data\/youtube-statistics\/\">plus de deux milliards d'utilisateurs<\/a> et repr\u00e9sente plus de 90% des vid\u00e9os visionn\u00e9es en ligne. Il est \u00e9galement tr\u00e8s facile de mon\u00e9tiser votre cha\u00eene et de <a href=\"https:\/\/memberpress.com\/fr\/blog\/how-to-embed-videos-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/wordpress.org\/support\/article\/embeds\/\">int\u00e9grer des vid\u00e9os sur votre site WordPress<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L'id\u00e9al est d'avoir des sources de revenus diversifi\u00e9es, mais cela ne signifie pas qu'il faille g\u00e9rer plusieurs entreprises. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'int\u00e9r\u00eat d'un site d'adh\u00e9sion est qu'il vous permet d'\u00e9largir votre offre afin de mieux servir vos membres et d'am\u00e9liorer vos r\u00e9sultats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans ce guide, nous vous pr\u00e9sentons quatre fa\u00e7ons d'augmenter vos revenus provenant des adh\u00e9sions :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>S'engager dans le marketing d'affiliation.<\/li>\n\n\n\n<li>Vendre des services ou des produits compl\u00e9mentaires \u00e0 l'aide de la <a href=\"https:\/\/memberpress.com\/fr\/addons\/order-bumps\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Commander le module compl\u00e9mentaire Bumps<\/a>.<\/li>\n\n\n\n<li>Enseigner un <a href=\"https:\/\/memberpress.com\/fr\/courses-wordpress-lms\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Cours sur MemberPress\">cours en ligne<\/a>.<\/li>\n\n\n\n<li>Lancez un podcast ou une cha\u00eene YouTube.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Quelles id\u00e9es avez-vous pour augmenter les revenus de votre site d'adh\u00e9sion ? Faites-nous en part dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"caract\u00e8re cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenez MemberPress d\u00e8s aujourd'hui !<\/h3>\n\t\t\t<div><p>Soyez mieux pay\u00e9 pour le contenu que vous cr\u00e9ez.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenir MemberPress maintenant\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"fl\u00e8che\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/fr\/features\">Voir toutes les caract\u00e9ristiques<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de vous abonner \u00e0 notre lettre d'information dans la bo\u00eete situ\u00e9e \u00e0 votre droite !<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Having a membership site is an efficient way to earn passive income and achieve some freedom and flexibility. Whether you’ve just launched or have been running your platform for some time now, it’s wise to think about how you can maximize membership revenue and make the most of your subscriptions. 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