{"id":34694,"date":"2022-03-29T05:00:00","date_gmt":"2022-03-29T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=34694"},"modified":"2022-03-28T12:32:39","modified_gmt":"2022-03-28T18:32:39","slug":"american-innovation-and-choice-online-act","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/american-innovation-and-choice-online-act\/","title":{"rendered":"Qu'est-ce que la \"loi am\u00e9ricaine sur l'innovation et le choix en ligne\" ?"},"content":{"rendered":"<h2 class=\"wp-block-heading\">...et comment cela peut-il affecter votre petite entreprise ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Alors que le march\u00e9 num\u00e9rique se d\u00e9veloppe, de nombreux l\u00e9gislateurs souhaitent r\u00e9duire le pouvoir des g\u00e9ants de la technologie. En raison de la taille et de l'influence de ces entreprises, les responsables affirment qu'il est important de <a href=\"https:\/\/memberpress.com\/fr\/blog\/ways-to-legally-protect-your-online-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">prot\u00e9ger les petites entreprises<\/a> et les consommateurs.\u00a0<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a8326dac9c51\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a8326dac9c51\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/american-innovation-and-choice-online-act\/#%E2%80%A6and_how_can_it_affect_your_small_business\" >...et comment cela peut-il affecter votre petite entreprise ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/american-innovation-and-choice-online-act\/#An_Introduction_to_the_American_Innovation_and_Choice_Online_Act_AICOA\" >Introduction \u00e0 la loi am\u00e9ricaine sur l'innovation et le choix en ligne (AICOA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/american-innovation-and-choice-online-act\/#How_the_AICOA_Could_Impact_Small_Business_Owners\" >L'impact de l'AICOA sur les propri\u00e9taires de petites entreprises<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/american-innovation-and-choice-online-act\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">R\u00e9cemment, la <a href=\"https:\/\/www.congress.gov\/bill\/117th-congress\/senate-bill\/2992\/text\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Loi am\u00e9ricaine sur l&#039;innovation et le choix en ligne\">Loi am\u00e9ricaine sur l'innovation et le choix en ligne<\/a> (AICOA) a \u00e9t\u00e9 propos\u00e9e pour limiter le contr\u00f4le des grandes entreprises technologiques. Si elle est adopt\u00e9e, <strong>cette l\u00e9gislation emp\u00eacherait l'autor\u00e9f\u00e9rencement dans des entreprises telles qu'Amazon ou Google<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans ce billet, nous aborderons l'objectif de l'AICOA. Ensuite, nous vous montrerons comment il peut affecter votre petite entreprise. C'est parti !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_the_American_Innovation_and_Choice_Online_Act_AICOA\"><\/span>Introduction \u00e0 la loi am\u00e9ricaine sur l'innovation et le choix en ligne (AICOA)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">L'AICOA est un projet de loi propos\u00e9 par des s\u00e9nateurs bipartisans le 18 octobre 2021. Cette l\u00e9gislation vise \u00e0 emp\u00eacher les g\u00e9ants de la technologie d'user de leur influence pour d\u00e9savantager leurs rivaux plus modestes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce projet de loi s'applique <strong>\u201ccovered platforms\u201d, which are online businesses with at least 50 million monthly active users or 100,000 monthly business users.<\/strong> Si elle est adopt\u00e9e, la l\u00e9gislation affectera de grandes entreprises comme Amazon, Apple, Alphabet et Meta. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les s\u00e9nateurs ont introduit cette l\u00e9gislation pour emp\u00eacher les grandes entreprises de promouvoir leurs propres produits. Si une entreprise favorise ses produits par rapport \u00e0 d'autres concurrents, elle s'expose \u00e0 des sanctions civiles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'un des s\u00e9nateurs qui a pr\u00e9sent\u00e9 ce projet de loi, <a href=\"https:\/\/www.kennedy.senate.gov\/public\/2021\/10\/kennedy-klobuchar-grassley-introduce-american-innovation-and-choice-online-act-to-rein-in-big-tech\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Le s\u00e9nateur John Kennedy<\/a>, claims that it will diversify consumer choices. According to him, this bill would \u201chelp offer consumers more options at competitive prices from businesses online, which is what the American economy is supposed to do best\u201d.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Avantages et inconv\u00e9nients potentiels de l'AICOA<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Maintenant que vous connaissez la loi am\u00e9ricaine sur l'innovation et le choix en ligne, examinons les avantages et les inconv\u00e9nients possibles de ce projet de loi. <\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Pour :<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Les soutiens <\/strong>de l'AICOA soutiennent qu'il limiterait le pouvoir des grandes entreprises technologiques. En emp\u00eachant l'autor\u00e9f\u00e9rencement, ce projet de loi pourrait permettre aux petites entreprises de gagner en visibilit\u00e9 et en ventes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des groupes industriels tels que le <a href=\"https:\/\/www.inddist.com\/associations\/news\/22005741\/naw-voices-support-of-antitrust-legislation-addressing-amazons-abuses\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Association nationale des grossistes-distributeurs (NAW)\">Association nationale des grossistes-distributeurs (NAW)<\/a>  affirment que les grandes entreprises technologiques contr\u00f4lent et abusent du march\u00e9 du commerce \u00e9lectronique. Ce projet de loi bipartisan pourrait r\u00e9pondre \u00e0 ces pr\u00e9occupations et permettre aux consommateurs d'acc\u00e9der aux produits des petites et moyennes entreprises.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Cons :<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Bien que ce projet de loi puisse pr\u00e9senter certains avantages, il a suscit\u00e9 des r\u00e9sistances. <strong>Opposants <\/strong>du projet de loi disent que l'AICOA pourrait <a href=\"https:\/\/www.bloomberg.com\/opinion\/articles\/2022-01-28\/the-american-innovation-and-choice-online-act-is-a-bipartisan-bad-idea\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"nuisent activement aux consommateurs\">nuisent activement aux consommateurs<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Certaines entreprises, comme Amazon, recherchent des options moins ch\u00e8res pour leurs clients. Ce projet de loi pourrait les emp\u00eacher de fournir ce service. Au lieu de trouver des produits susceptibles d'int\u00e9resser les consommateurs, les grandes entreprises technologiques pourraient commencer \u00e0 recommander des produits bas\u00e9s sur des r\u00e9glementations gouvernementales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, <a href=\"https:\/\/sell.amazon.com\/fulfillment-by-amazon\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Remplissage par Amazon\">Remplissage par Amazon<\/a> pourrait marquer moins de produits comme \u00e9tant \u00e9ligibles \u00e0 Amazon Prime, ce qui entra\u00eenerait une baisse des prix. <a href=\"https:\/\/www.aboutamazon.com\/news\/policy-news-views\/amazon-statement-on-american-innovation-and-choice-online-act\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"moins d&#039;options pour les acheteurs\">moins d'options pour les acheteurs<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-1024x309.png\" alt=\"Remboursement par Amazon. \" class=\"wp-image-34822\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-1024x309.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-300x90.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-768x232.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-1536x463.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-564x170.png 564w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-840x253.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-1216x367.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-700x211.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-156x47.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-1080x326.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon.png 1671w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">En outre, ce sc\u00e9nario pourrait emp\u00eacher les petites entreprises de vendre sur Amazon. Il pourrait donc r\u00e9duire le chiffre d'affaires global de certaines entreprises. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_the_AICOA_Could_Impact_Small_Business_Owners\"><\/span>L'impact de l'AICOA sur les propri\u00e9taires de petites entreprises<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame si l'AICOA vise les grandes entreprises technologiques, elle pourrait avoir un impact sur les petites entreprises. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Actuellement, les petites entreprises ont acc\u00e8s \u00e0 <a href=\"https:\/\/memberpress.com\/fr\/blog\/10-free-marketing-tools-from-google\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"outils de marketing utiles\">outils de marketing utiles<\/a> tels que Google Search, Google Maps et Google My Business. Ces services gratuits vous permettent d'afficher des informations sur votre vitrine et de r\u00e9pondre aux commentaires en ligne :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews.png\"><img decoding=\"async\" width=\"773\" height=\"547\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews.png\" alt=\"Examen de Google pour les petites entreprises\" class=\"wp-image-34764\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews.png 773w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews-300x212.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews-768x543.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews-240x170.png 240w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews-700x495.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews-156x110.png 156w\" sizes=\"(max-width: 773px) 100vw, 773px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Si ce projet de loi est adopt\u00e9, il pourrait \u00eatre interdit \u00e0 Google de r\u00e9pertorier ces informations importantes. Des outils tels que Google Maps <a href=\"https:\/\/blog.google\/outreach-initiatives\/public-policy\/the-harmful-consequences-of-congresss-anti-tech-bills\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">peut ne pas s'int\u00e9grer correctement<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par cons\u00e9quent, lorsque les utilisateurs en ligne recherchent des entreprises locales, ils risquent de ne pas voir les informations pertinentes telles que les heures d'ouverture des magasins, les emplacements et les coordonn\u00e9es :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-1024x547.png\" alt=\"Recherche Google petites entreprises\" class=\"wp-image-34765\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-1024x547.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-300x160.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-768x410.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-318x170.png 318w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-840x449.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-700x374.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-156x83.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-1080x577.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses.png 1118w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, l'AICOA pourrait pr\u00e9senter certains avantages. S'il est adopt\u00e9, il pourrait aider votre petite entreprise \u00e0 rivaliser avec les grandes entreprises technologiques sur le march\u00e9 num\u00e9rique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus de 35 petites et moyennes entreprises <a href=\"https:\/\/wesupportsb2992.medium.com\/re-s-2992-the-american-innovation-and-choice-online-act-f49cc61abd87\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">soutenir le projet de loi<\/a> because it targets self-preferencing. In a letter sent to the Senate Judiciary Committee, business owners claimed that it could \u201chelp restore competition in the digital marketplace and remove barriers for consumers to choose the services they want\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les grandes entreprises technologiques comme Amazon continuent de se d\u00e9velopper et pourraient dominer le commerce \u00e9lectronique, emp\u00eachant les petites entreprises d'\u00eatre comp\u00e9titives. Ce nouveau projet de loi pourrait limiter le pouvoir des grandes entreprises et permettre aux consommateurs de soutenir les petites entreprises. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En voici un bref aper\u00e7u. Si elle est adopt\u00e9e, la loi am\u00e9ricaine sur l'innovation et le choix (AICOA) pourrait entra\u00eener les changements suivants : <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Les grandes entreprises technologiques ne pourraient plus promouvoir leurs produits par rapport \u00e0 leurs concurrents. <\/li><li>Les petites entreprises pourraient ainsi b\u00e9n\u00e9ficier d'une plus grande visibilit\u00e9.<\/li><li>Mais elle pourrait aussi \u00e9liminer des outils utiles. <\/li><li>Elle pourrait limiter le nombre de choix offerts aux consommateurs.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Avez-vous des questions sur l'impact de l'American Innovation and Choice Act sur votre entreprise ? N'h\u00e9sitez pas \u00e0 nous en faire part dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de vous abonner \u00e0 notre lettre d'information dans la rubrique <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> \u00e0 votre droite !<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>\u2026and how can it affect your small business? As the digital marketplace grows, many legislators want to decrease the power of technology giants. Due to the size and influence of these companies, officials argue it\u2019s important to protect small businesses and consumers.\u00a0 Recently, the American Innovation and Choice Online Act (AICOA) has been proposed to [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":35222,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[377,19],"tags":[935,622],"class_list":["post-34694","post","type-post","status-publish","format-standard","has-post-thumbnail","category-case-studies","category-news","tag-legislation","tag-small-business","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"The &quot;American Innovation and Choice Online Act&quot; could affect small businesses. 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Due to the size and influence of these companies, officials argue it's important to <a href=\"https:\/\/memberpress.com\/blog\/ways-to-legally-protect-your-online-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">protect small businesses<\/a> and consumers.&nbsp;<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">As the digital marketplace grows, many legislators want to decrease the power of technology giants. Due to the size and influence of these companies, officials argue it's important to <a href=\"https:\/\/memberpress.com\/blog\/ways-to-legally-protect-your-online-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">protect small businesses<\/a> and consumers.&nbsp;<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Recently, the <a href=\"https:\/\/www.congress.gov\/bill\/117th-congress\/senate-bill\/2992\/text\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"American Innovation and Choice Online Act\">American Innovation and Choice Online Act<\/a> (AICOA) has been proposed to limit the control of major tech companies. If passed, <strong>this legislation would prevent self-preferencing in businesses such as Amazon or Google<\/strong>.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Recently, the <a href=\"https:\/\/www.congress.gov\/bill\/117th-congress\/senate-bill\/2992\/text\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"American Innovation and Choice Online Act\">American Innovation and Choice Online Act<\/a> (AICOA) has been proposed to limit the control of major tech companies. If passed, <strong>this legislation would prevent self-preferencing in businesses such as Amazon or Google<\/strong>.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">In this post, we\u2019ll discuss the goal of the AICOA. Then, we\u2019ll show you how it could affect your small business. Let\u2019s get started!<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">In this post, we\u2019ll discuss the goal of the AICOA. Then, we\u2019ll show you how it could affect your small business. Let\u2019s get started!<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">An Introduction to the American Innovation and Choice Online Act (AICOA)<\/h3>","content":"Introduction \u00e0 la loi am\u00e9ricaine sur l'innovation et le choix en ligne (AICOA)","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">The AICOA is a bill proposed by bipartisan senators on October 18, 2021. This legislation aims to prevent tech giants from using their influence to disadvantage smaller rivals. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">The AICOA is a bill proposed by bipartisan senators on October 18, 2021. This legislation aims to prevent tech giants from using their influence to disadvantage smaller rivals. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">This bill applies to <strong>\"covered platforms\", which are online businesses with at least 50 million monthly active users or 100,000 monthly business users.<\/strong> If passed, the legislation would affect large companies like Amazon, Apple, Alphabet, and Meta. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">This bill applies to <strong>\"covered platforms\", which are online businesses with at least 50 million monthly active users or 100,000 monthly business users.<\/strong> If passed, the legislation would affect large companies like Amazon, Apple, Alphabet, and Meta. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Senators introduced this legislation to prevent large companies from promoting their own products. If a business favors its products over other competitors, it could face civil penalties.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Senators introduced this legislation to prevent large companies from promoting their own products. If a business favors its products over other competitors, it could face civil penalties.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">One of the senators who introduced this bill, <a href=\"https:\/\/www.kennedy.senate.gov\/public\/2021\/10\/kennedy-klobuchar-grassley-introduce-american-innovation-and-choice-online-act-to-rein-in-big-tech\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Senator John Kennedy<\/a>, claims that it will diversify consumer choices. According to him, this bill would \"help offer consumers more options at competitive prices from businesses online, which is what the American economy is supposed to do best\".<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">One of the senators who introduced this bill, <a href=\"https:\/\/www.kennedy.senate.gov\/public\/2021\/10\/kennedy-klobuchar-grassley-introduce-american-innovation-and-choice-online-act-to-rein-in-big-tech\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Senator John Kennedy<\/a>, claims that it will diversify consumer choices. According to him, this bill would \"help offer consumers more options at competitive prices from businesses online, which is what the American economy is supposed to do best\".<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Potential Pros and Cons of the AICOA<\/h4>","content":"Avantages et inconv\u00e9nients potentiels de l'AICOA","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Now that you're aware of the American Innovation and Choice Online Act, let's discuss some possible benefits and drawbacks to this bill. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Now that you're aware of the American Innovation and Choice Online Act, let's discuss some possible benefits and drawbacks to this bill. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h5 class=\"wp-block-heading\">Pros:<\/h5>","content":"Pour :","data":[],"style":{"align":"left","parent_style":{},"header":"h5","fontSize":"14px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\"><strong>Supporters <\/strong>of the AICOA argue that it would limit the power of big tech companies. By preventing self-preferencing, this bill could enable smaller businesses to gain more visibility and sales. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\"><strong>Supporters <\/strong>of the AICOA argue that it would limit the power of big tech companies. By preventing self-preferencing, this bill could enable smaller businesses to gain more visibility and sales. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Industry groups such as the <a href=\"https:\/\/www.inddist.com\/associations\/news\/22005741\/naw-voices-support-of-antitrust-legislation-addressing-amazons-abuses\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"National Association of Wholesaler-Distributers (NAW)\">National Association of Wholesaler-Distributers (NAW)<\/a>  claim that big tech companies control and abuse the ecommerce market. This bipartisan bill could address these concerns and allow consumers to access products from small to mid-sized businesses.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Industry groups such as the <a href=\"https:\/\/www.inddist.com\/associations\/news\/22005741\/naw-voices-support-of-antitrust-legislation-addressing-amazons-abuses\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"National Association of Wholesaler-Distributers (NAW)\">National Association of Wholesaler-Distributers (NAW)<\/a>  claim that big tech companies control and abuse the ecommerce market. This bipartisan bill could address these concerns and allow consumers to access products from small to mid-sized businesses.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h5 class=\"wp-block-heading\">Cons:<\/h5>","content":"Cons :","data":[],"style":{"align":"left","parent_style":{},"header":"h5","fontSize":"14px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Although this bill could offer some benefits, there has been some resistance. <strong>Opposers <\/strong>of the bill say that the AICOA could <a href=\"https:\/\/www.bloomberg.com\/opinion\/articles\/2022-01-28\/the-american-innovation-and-choice-online-act-is-a-bipartisan-bad-idea\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"actively harm consumers\">actively harm consumers<\/a>. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Although this bill could offer some benefits, there has been some resistance. <strong>Opposers <\/strong>of the bill say that the AICOA could <a href=\"https:\/\/www.bloomberg.com\/opinion\/articles\/2022-01-28\/the-american-innovation-and-choice-online-act-is-a-bipartisan-bad-idea\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"actively harm consumers\">actively harm consumers<\/a>. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Some companies, such as Amazon, search for cheaper options for their customers. This bill could prevent them from performing this service. Instead of finding products that may appeal to consumers, big tech companies may start recommending products based on government regulations.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Some companies, such as Amazon, search for cheaper options for their customers. This bill could prevent them from performing this service. Instead of finding products that may appeal to consumers, big tech companies may start recommending products based on government regulations.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">For example, <a href=\"https:\/\/sell.amazon.com\/fulfillment-by-amazon\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Fulfillment by Amazon\">Fulfillment by Amazon<\/a> might mark fewer products as eligible for Amazon Prime, leading to <a href=\"https:\/\/www.aboutamazon.com\/news\/policy-news-views\/amazon-statement-on-american-innovation-and-choice-online-act\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"fewer options for buyers\">fewer options for buyers<\/a>:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">For example, <a href=\"https:\/\/sell.amazon.com\/fulfillment-by-amazon\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Fulfillment by Amazon\">Fulfillment by Amazon<\/a> might mark fewer products as eligible for Amazon Prime, leading to <a href=\"https:\/\/www.aboutamazon.com\/news\/policy-news-views\/amazon-statement-on-american-innovation-and-choice-online-act\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"fewer options for buyers\">fewer options for buyers<\/a>:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-1024x309.png\" alt=\"Fulfillment by Amazon. \" class=\"wp-image-34822\" width=\"800\"\/><\/a><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-1024x309.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon.png","alt":"Fulfillment by Amazon. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-1024x309.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":309,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Additionally, this scenario could prevent small businesses from selling on Amazon. As such, it could reduce overall revenue for some companies. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Additionally, this scenario could prevent small businesses from selling on Amazon. As such, it could reduce overall revenue for some companies. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">How the AICOA Could Impact Small Business Owners<\/h3>","content":"L'impact de l'AICOA sur les propri\u00e9taires de petites entreprises","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Even though the AICOA targets big tech companies, it could impact small businesses. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Even though the AICOA targets big tech companies, it could impact small businesses. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Currently, small companies have access to <a href=\"https:\/\/memberpress.com\/blog\/10-free-marketing-tools-from-google\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"helpful marketing tools\">helpful marketing tools<\/a> such as Google Search, Google Maps, and Google My Business. These free services enable you to display storefront information and respond to online reviews:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Currently, small companies have access to <a href=\"https:\/\/memberpress.com\/blog\/10-free-marketing-tools-from-google\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"helpful marketing tools\">helpful marketing tools<\/a> such as Google Search, Google Maps, and Google My Business. These free services enable you to display storefront information and respond to online reviews:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews.png\" alt=\"Google small business review\" class=\"wp-image-34764\"\/><\/a><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews.png","alt":"Google small business review","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews.png","linkDestination":"media","align":"center"},"style":{"width":773,"height":547,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">If this bill is passed, Google may be prohibited from listing this important information. Tools such as Google Maps <a href=\"https:\/\/blog.google\/outreach-initiatives\/public-policy\/the-harmful-consequences-of-congresss-anti-tech-bills\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">may not integrate properly<\/a>. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">If this bill is passed, Google may be prohibited from listing this important information. Tools such as Google Maps <a href=\"https:\/\/blog.google\/outreach-initiatives\/public-policy\/the-harmful-consequences-of-congresss-anti-tech-bills\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">may not integrate properly<\/a>. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">As a result, when online users search for local businesses, they might not see relevant information such as storefront hours, locations, and contact information:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">As a result, when online users search for local businesses, they might not see relevant information such as storefront hours, locations, and contact information:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-1024x547.png\" alt=\"Google search small businesses\" class=\"wp-image-34765\" width=\"800\"\/><\/a><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-1024x547.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses.png","alt":"Google search small businesses","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-1024x547.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":547,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">However, the AICOA could have some advantages. If passed, it could help your small business compete in the digital marketplace against big tech companies.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">However, the AICOA could have some advantages. If passed, it could help your small business compete in the digital marketplace against big tech companies.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Over 35 small to medium-sized businesses <a href=\"https:\/\/wesupportsb2992.medium.com\/re-s-2992-the-american-innovation-and-choice-online-act-f49cc61abd87\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">support the bill<\/a> because it targets self-preferencing. In a letter sent to the Senate Judiciary Committee, business owners claimed that it could \"help restore competition in the digital marketplace and remove barriers for consumers to choose the services they want\".<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Over 35 small to medium-sized businesses <a href=\"https:\/\/wesupportsb2992.medium.com\/re-s-2992-the-american-innovation-and-choice-online-act-f49cc61abd87\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">support the bill<\/a> because it targets self-preferencing. In a letter sent to the Senate Judiciary Committee, business owners claimed that it could \"help restore competition in the digital marketplace and remove barriers for consumers to choose the services they want\".<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">As big tech companies like Amazon continue to grow, they could dominate ecommerce, making it impossible for smaller businesses to compete. This new bill could limit the power of large companies and allow consumers to support smaller ventures. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">As big tech companies like Amazon continue to grow, they could dominate ecommerce, making it impossible for smaller businesses to compete. This new bill could limit the power of large companies and allow consumers to support smaller ventures. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Here's a quick breakdown. If passed, the American Innovation and Choice Act (AICOA) could affect the following changes: <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Here's a quick breakdown. If passed, the American Innovation and Choice Act (AICOA) could affect the following changes: <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Big tech companies would no longer be able to promote their products over competitors. <\/li><li>This could lead to more exposure for small businesses.<\/li><li>But it could also eliminate helpful tools. <\/li><li>Could potentially limit the number of choices for consumers.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Les grandes entreprises technologiques ne pourraient plus promouvoir leurs produits par rapport \u00e0 leurs concurrents. <\/li><li>Les petites entreprises pourraient ainsi b\u00e9n\u00e9ficier d'une plus grande visibilit\u00e9.<\/li><li>Mais elle pourrait aussi \u00e9liminer des outils utiles. <\/li><li>Elle pourrait limiter le nombre de choix offerts aux consommateurs.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Do you have any questions about the impact of the American Innovation and Choice Act on your business? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Do you have any questions about the impact of the American Innovation and Choice Act on your business? Let us know in the comments section below!<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\"><strong>If you liked this article, be sure to subscribe to our newsletter in the box up to your right!<\/strong><\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\"><strong>If you liked this article, be sure to subscribe to our newsletter in the box up to your right!<\/strong><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/34694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=34694"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/34694\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/35222"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=34694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=34694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=34694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}