{"id":34873,"date":"2022-06-07T05:00:00","date_gmt":"2022-06-07T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=34873"},"modified":"2022-11-16T15:13:47","modified_gmt":"2022-11-16T22:13:47","slug":"make-keyword-list","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/make-keyword-list\/","title":{"rendered":"Comment \u00e9tablir une liste de mots-cl\u00e9s pour votre activit\u00e9 en ligne (4 \u00e9tapes)"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Find_out_what_a_keyword_list_is_and_how_creating_and_using_a_good_one_can_mean_more_traffic_to_your_site\"><\/span>D\u00e9couvrez ce qu'est une liste de mots-cl\u00e9s et comment la cr\u00e9ation et l'utilisation d'une bonne liste peut se traduire par une augmentation du trafic sur votre site.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le lancement de votre site web est un moment important pour votre entreprise. Un site d\u00e9di\u00e9 offre la possibilit\u00e9 d'am\u00e9liorer le marketing et les ventes. Cependant, il se peut que vous ayez du mal \u00e0 obtenir le classement dans les moteurs de recherche et le niveau de trafic que vous souhaitez.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab59cfbe984b\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab59cfbe984b\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/make-keyword-list\/#Find_out_what_a_keyword_list_is_and_how_creating_and_using_a_good_one_can_mean_more_traffic_to_your_site\" >D\u00e9couvrez ce qu'est une liste de mots-cl\u00e9s et comment la cr\u00e9ation et l'utilisation d'une bonne liste peut se traduire par une augmentation du trafic sur votre site.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/make-keyword-list\/#Why_Keyword_Research_Is_Important\" >Pourquoi la recherche de mots-cl\u00e9s est-elle importante ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/make-keyword-list\/#How_to_Make_a_Keyword_List_for_Your_Online_Business_In_4_Steps\" >Comment dresser une liste de mots-cl\u00e9s pour votre activit\u00e9 en ligne (en 4 \u00e9tapes)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/make-keyword-list\/#Step_1_Understand_the_Different_Types_of_Keywords\" >\u00c9tape 1 Comprendre les diff\u00e9rents types de mots cl\u00e9s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/make-keyword-list\/#Step_2_Consider_Your_Target_Audience_and_Niche\" >\u00c9tape 2 : Consid\u00e9rez votre public cible et votre niche<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/make-keyword-list\/#Step_3_Use_the_Right_Keyword_Research_Tools\" >\u00c9tape 3 Utiliser les bons outils de recherche de mots cl\u00e9s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/make-keyword-list\/#Step_4_Brainstorm_Keyword_Ideas_and_Refine_Your_List\" >\u00c9tape 4 Remue-m\u00e9ninges sur les id\u00e9es de mots-cl\u00e9s et affinez votre liste<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/make-keyword-list\/#Incorporating_Your_Keywords_into_Your_Website\" >Incorporer vos mots-cl\u00e9s dans votre site web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/fr\/blog\/make-keyword-list\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Pour am\u00e9liorer vos r\u00e9sultats, vous devriez<strong> utiliser intelligemment les mots-cl\u00e9s<\/strong>. Lorsqu'elle est effectu\u00e9e correctement, l'optimisation des mots-cl\u00e9s peut faire une \u00e9norme diff\u00e9rence pour votre visibilit\u00e9 et vos ventes en ligne. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La recherche de mots-cl\u00e9s est essentielle pour une <a href=\"https:\/\/memberpress.com\/fr\/blog\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Strat\u00e9gie d'optimisation des moteurs de recherche (SEO)<\/a> Cela vous permettra d'obtenir de nombreuses vues et clics pertinents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous allons voir comment le choix judicieux de mots-cl\u00e9s et d\u2019expressions peut am\u00e9liorer votre r\u00e9f\u00e9rencement naturel et augmenter le trafic de votre site web. Nous vous donnerons \u00e9galement quelques conseils pour cr\u00e9er vous-m\u00eame une liste efficace. C\u2019est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Keyword_Research_Is_Important\"><\/span>Pourquoi la recherche de mots-cl\u00e9s est-elle importante ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La plupart du temps, les \u201c mots-cl\u00e9s \u201d ne sont pas du tout des mots au singulier. Ce sont <em>phrases<\/em> qu'une personne utilise pour d\u00e9crire ce qu'elle recherche sur Internet. Lorsque Google et d'autres moteurs de recherche proposent des pages, ils <a href=\"https:\/\/www.google.com\/search\/howsearchworks\/algorithms\/\" target=\"_blank\" rel=\"noreferrer noopener\">formuler leurs recommandations<\/a> sur la base notamment de la pr\u00e9sence de ces termes importants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous souhaitez que les bonnes personnes trouvent votre site web, vous devrez vous assurer qu'il contient des mots-cl\u00e9s en rapport avec leurs besoins et leurs centres d'int\u00e9r\u00eat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, si vous <a href=\"https:\/\/memberpress.com\/fr\/blog\/weight-loss-program-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">g\u00e9rer un club de fitness en ligne<\/a>vous pourriez vouloir attirer l'attention des utilisateurs qui recherchent des expressions telles que \"comment perdre du poids\" :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-1024x728.png\" alt=\"Une recherche Google pour &quot;comment perdre du poids&quot;.\" class=\"wp-image-36166\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-1024x728.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-300x213.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-768x546.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-239x170.png 239w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-840x597.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-962x684.png 962w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-700x498.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-156x111.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-1080x768.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search.png 1235w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Il est essentiel de se concentrer sur les termes de recherche que votre public cible utilise r\u00e9ellement. Par cons\u00e9quent, <strong>apprendre \u00e0 faire correctement une recherche de mots-cl\u00e9s est un \u00e9l\u00e9ment important d'une strat\u00e9gie de r\u00e9f\u00e9rencement efficace<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En identifiant correctement les phrases que les internautes tapent pour trouver des sites web comme le v\u00f4tre, vous pouvez <strong>augmenter votre trafic<\/strong>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Make_a_Keyword_List_for_Your_Online_Business_In_4_Steps\"><\/span>Comment dresser une liste de mots-cl\u00e9s pour votre activit\u00e9 en ligne (en 4 \u00e9tapes)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avant d'ajouter des mots-cl\u00e9s \u00e0 votre site web, vous devez <a href=\"https:\/\/memberpress.com\/fr\/blog\/build-email-list\/\">\u00e9tablir une liste<\/a> de termes \u00e0 utiliser. Ce processus se d\u00e9roule en quatre \u00e9tapes simples.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Understand_the_Different_Types_of_Keywords\"><\/span>\u00c9tape 1 : Comprendre les diff\u00e9rents types de mots cl\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tout d'abord, il est important de comprendre que tous les mots-cl\u00e9s ne se valent pas. Il en existe diff\u00e9rents types, chacun ayant ses propres sp\u00e9cificit\u00e9s et ses propres cas d'utilisation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg\"><img decoding=\"async\" width=\"1023\" height=\"341\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg\" alt=\"les types de mots-cl\u00e9s\" class=\"wp-image-36568\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg 1023w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-300x100.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-768x256.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-510x170.jpg 510w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-840x280.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-700x233.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-156x52.jpg 156w\" sizes=\"(max-width: 1023px) 100vw, 1023px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Voici les types de mots-cl\u00e9s les plus courants, accompagn\u00e9s de <strong>exemples que vous pourriez utiliser si vous g\u00e9riez un site d'adh\u00e9sion \u00e0 un club de fitness en ligne<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Mots-cl\u00e9s courts<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Les mots-cl\u00e9s \u00ab \u00e0 queue courte \u00bb comportent g\u00e9n\u00e9ralement trois mots ou moins. Ce sont <strong>large<\/strong> <strong>et tr\u00e8s comp\u00e9titif<\/strong> (ce qui signifie que de nombreux sites web les ciblent).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exemples de mots-cl\u00e9s courts :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Course \u00e0 pied sur sentier<\/li><li>Cours de fitness<\/li><li>Coaching en ligne<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Mots cl\u00e9s \u00e0 longue tra\u00eene<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Les mots-cl\u00e9s de longue tra\u00eene sont <a href=\"https:\/\/easyaffiliate.com\/blog\/use-long-tail-keywords-effectively\/\" target=\"_blank\" rel=\"noreferrer noopener\">phrases plus sp\u00e9cifiques<\/a> comportant plus de trois mots. Elles sont moins recherch\u00e9es, mais elles sont beaucoup moins concurrentielles et peuvent s'av\u00e9rer bien plus pertinentes pour votre activit\u00e9. <strong>Les mots-cl\u00e9s \u00e0 longue tra\u00eene sont ceux que vous devez privil\u00e9gier dans votre liste de mots-cl\u00e9s.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exemples de mots-cl\u00e9s \u00e0 longue tra\u00eene :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Les meilleurs sites de coaching sportif pour les femmes<\/li><li>Cours de fitness avanc\u00e9 pour les seniors<\/li><li>Coaching en ligne pour la perte de poids<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Des mots-cl\u00e9s frais et r\u00e9actualis\u00e9s<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Les termes \"frais\" sont ceux <strong>les tendances en temps r\u00e9el<\/strong> gr\u00e2ce \u00e0 des \u00e9v\u00e9nements r\u00e9cents. Les mots-cl\u00e9s \"Evergreen\" sont <strong>toujours pertinent<\/strong> \u2013 elles ne changent pas avec le temps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exemples de nouveaux mots-cl\u00e9s :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ventes flash pour les cours de fitness en ligne<\/li><li>La m\u00e9t\u00e9o en ce moment<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Exemples de mots-cl\u00e9s permanents :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Calories br\u00fbl\u00e9es par heure de marche<\/li><li>Citations de succ\u00e8s pour le fitness<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Mots-cl\u00e9s d\u00e9finissant le produit<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Les mots-cl\u00e9s d\u00e9finissant le produit sont des mots et des phrases qui <strong>d\u00e9crire des produits ou des services sp\u00e9cifiques<\/strong>. Ils ont souvent un volume de recherche plus faible, mais un taux de conversion \u00e9lev\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exemples de mots-cl\u00e9s d\u00e9finissant le produit :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>lacets pour chaussures d'entra\u00eenement<\/li><li>Bureau d'ordinateur debout<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Mots cl\u00e9s d\u00e9finissant le client<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Mots cl\u00e9s d\u00e9finissant le client <strong>chercher \u00e0 attirer un public particulier<\/strong>. Ils d\u00e9crivent des individus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exemples de mots-cl\u00e9s d\u00e9finissant le client :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00c9tudiants en surpoids<\/li><li>Les adeptes du fitness<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Mots-cl\u00e9s g\u00e9ographiques<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\"Mots-cl\u00e9s \"G\u00e9o <a href=\"https:\/\/memberpress.com\/fr\/blog\/what-is-local-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">cibler un lieu particulier<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exemples de mots-cl\u00e9s g\u00e9ographiques :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Coaching sportif \u00e0 Chicago<\/li><li>LA coaching sant\u00e9<\/li><li>Cours de fitness pr\u00e8s de chez moi<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Une note d'intention<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsqu'une personne saisit un mot-cl\u00e9, elle cherche toujours quelque chose en particulier. Autrement dit, il y a <em><strong>intention <\/strong><\/em>derri\u00e8re ces mots-cl\u00e9s. Ce qu\u2019ils recherchent peut \u00eatre de nature informative, de navigation ou transactionnelle. Vous pouvez et devez choisir pour votre site des mots-cl\u00e9s qui <a href=\"https:\/\/www.wordstream.com\/keyword-intent\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">correspondre \u00e0 ces diff\u00e9rentes intentions<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exemples de mots-cl\u00e9s et de leurs intentions :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Information<\/strong>: \"calories br\u00fbl\u00e9es par heure de marche\" (cet utilisateur cherche une r\u00e9ponse simple \u00e0 une question sur les calories br\u00fbl\u00e9es)<\/li><li><strong>Navigation<\/strong>: \"cours de fitness pr\u00e8s de chez moi\" (cette personne veut savoir si des cours de fitness sont propos\u00e9s \u00e0 proximit\u00e9)<\/li><li><strong>Transactionnel<\/strong>: \u201c code promo coaching en ligne \u201d (il est \u00e9vident que cet utilisateur souhaite effectuer un achat puisqu'il a mentionn\u00e9 un code de r\u00e9duction)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Voil\u00e0, vous savez tout. Ce sont l\u00e0 les principaux types de mots-cl\u00e9s. Gardez \u00e0 l'esprit que vous n'\u00eates pas oblig\u00e9 de tous les utiliser dans le cadre du r\u00e9f\u00e9rencement naturel de votre site. En r\u00e9alit\u00e9, il vaut mieux commencer par vous concentrer sur quelques-uns qui correspondent \u00e9troitement \u00e0 vos objectifs, \u00e0 votre secteur d'activit\u00e9 et \u00e0 votre public.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Consider_Your_Target_Audience_and_Niche\"><\/span>\u00c9tape 2 : R\u00e9fl\u00e9chissez \u00e0 votre public cible et \u00e0 votre niche<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mieux vous connaissez votre public, plus vous pouvez pr\u00e9dire avec pr\u00e9cision ce qu'il recherche, ainsi que les intentions qui sous-tendent ses recherches. C'est pourquoi, <strong>l'\u00e9tude de march\u00e9 est essentielle<\/strong> dans l'\u00e9laboration d'une bonne liste de mots-cl\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La premi\u00e8re \u00e9tape consiste \u00e0 <a href=\"https:\/\/memberpress.com\/fr\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">identifier votre public cible<\/a>. Vous pouvez le faire en menant des recherches sur <a href=\"https:\/\/prettylinks.com\/blog\/dominate-low-competition-niche\/\" target=\"_blank\" rel=\"noreferrer noopener\">le cr\u00e9neau de votre entreprise<\/a>. Vous pouvez \u00e9galement <strong>faire des recherches sur vos concurrents et vos clients existants<\/strong> (si vous les avez). <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg\"><img decoding=\"async\" width=\"713\" height=\"490\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg\" alt=\"illustration du public cible\" class=\"wp-image-36569\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg 713w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883-300x206.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883-247x170.jpg 247w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883-700x481.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883-156x107.jpg 156w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous disposerez d'une liste de clients suffisamment importante, vous aurez tout int\u00e9r\u00eat \u00e0 <strong>mener une enqu\u00eate sur la recherche et le d\u00e9veloppement (R&amp;D)<\/strong>. Vous pouvez faire appel \u00e0 une organisation sp\u00e9cialis\u00e9e pour r\u00e9aliser votre enqu\u00eate, mais cela peut s'av\u00e9rer co\u00fbteux. Un plugin de construction de formulaire de bonne qualit\u00e9 est une option bien meilleure (et plus abordable) pour les petites entreprises et les startups.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous recommandons <a href=\"https:\/\/memberpress.com\/go\/wpf\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">WPForms<\/a> ou <a href=\"https:\/\/formidableforms.com\/?sscid=41k6_kl6ha\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Formes Formidables<\/a>. Tous deux comprennent d'excellents outils de cr\u00e9ation d'enqu\u00eates, faciles \u00e0 utiliser et dot\u00e9s de solides outils de rapport et d'analyse. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Arm\u00e9 d'un grand nombre de donn\u00e9es sur le public cible, vous pouvez <a href=\"https:\/\/prettylinks.com\/blog\/create-a-buyer-persona-for-targeted-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">cr\u00e9er un profil d'acheteur<\/a>. Il s'agit d'un <strong>description d\u00e9taill\u00e9e de votre client id\u00e9al<\/strong>Les donn\u00e9es de l'enqu\u00eate sur la sant\u00e9 et la s\u00e9curit\u00e9 au travail, notamment le lieu de r\u00e9sidence, le niveau de revenu, les pr\u00e9f\u00e9rences, la profession, les loisirs et bien d'autres choses encore. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 ces informations sur vos clients potentiels sp\u00e9cifiques, vous serez en mesure de constituer une liste de mots-cl\u00e9s capable d'attirer les personnes les plus susceptibles d'acheter ce que vous proposez.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Use_the_Right_Keyword_Research_Tools\"><\/span>\u00c9tape 3 : Utiliser les bons outils de recherche de mots cl\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous savez <em>qui <\/em>\u00e0 qui vous vous adressez, il est temps de trouver les mots justes \u00e0 leur dire. Et c'est mille fois plus facile si vous disposez des bons outils.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe une multitude d'outils de r\u00e9f\u00e9rencement, et ils offrent tous des fonctionnalit\u00e9s diff\u00e9rentes. Cependant, si vous recherchez le <strong>les meilleurs outils pr\u00eats \u00e0 l'emploi<\/strong> qui conviendront dans la plupart des situations ; avec ces trois-l\u00e0 (sans ordre particulier), vous ne pouvez pas vous tromper :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/ads.google.com\/intl\/en_uk\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Planificateur de mots-cl\u00e9s Google<\/a><\/li><li><a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Trends<\/a><\/li><li><a href=\"https:\/\/keywordseverywhere.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Des mots-cl\u00e9s partout<\/a>.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Le planificateur de mots cl\u00e9s de Google est une excellente premi\u00e8re option, avec de nombreuses fonctionnalit\u00e9s de base qui offrent une pr\u00e9cision de haut niveau et des donn\u00e9es provenant directement de Google :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg\"><img decoding=\"async\" width=\"800\" height=\"527\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg\" alt=\"Capture d&#039;\u00e9cran de la page d&#039;accueil du planificateur de mots cl\u00e9s de Google\" class=\"wp-image-35968\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7-300x198.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7-768x506.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7-258x170.jpeg 258w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7-700x461.jpeg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7-156x103.jpeg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">YouTube est souvent n\u00e9glig\u00e9, alors que les utilisateurs y effectuent des recherches <a href=\"https:\/\/www.searchenginejournal.com\/seo-guide\/meet-search-engines\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">plus que tout autre site web<\/a> \u00e0 c\u00f4t\u00e9 de Google lui-m\u00eame. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Google Trends vous permet de voir quels sont les mots-cl\u00e9s qui gagnent du terrain sur cette plateforme vid\u00e9o.<\/strong> Il vous donne \u00e9galement d'autres statistiques sur les tendances \u00e0 long terme qui sont parfaites pour l'analyse de vos mots-cl\u00e9s permanents :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg\"><img decoding=\"async\" width=\"800\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg\" alt=\"Capture d&#039;\u00e9cran de la page d&#039;accueil de Google Trends\" class=\"wp-image-35969\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD-300x181.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD-768x464.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD-282x170.jpeg 282w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD-700x423.jpeg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD-156x94.jpeg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Enfin, Keywords Everywhere propose des donn\u00e9es sur les mots cl\u00e9s d'eBay et d'Amazon. Il dispose \u00e9galement d'une excellente int\u00e9gration avec Chrome et Firefox :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg\"><img decoding=\"async\" width=\"800\" height=\"525\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg\" alt=\"Capture d&#039;\u00e9cran de la page d&#039;accueil de Keywords Anywhere\" class=\"wp-image-35970\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C-300x197.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C-768x504.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C-259x170.jpeg 259w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C-700x459.jpeg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C-156x102.jpeg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Si votre site web est <a href=\"https:\/\/memberpress.com\/fr\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">construit sur WordPress<\/a>vous disposez d'un \u00e9ventail d'options suppl\u00e9mentaires. Il existe de nombreuses <a href=\"https:\/\/memberpress.com\/fr\/blog\/the-best-seo-wordpress-plugins-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">excellents plugins SEO<\/a> qui peut vous aider \u00e0 trouver et \u00e0 utiliser des mots-cl\u00e9s de mani\u00e8re efficace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Brainstorm_Keyword_Ideas_and_Refine_Your_List\"><\/span>\u00c9tape 4 : Remue-m\u00e9ninges sur les mots-cl\u00e9s et affinez votre liste<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous avez identifi\u00e9 votre public et choisi vos outils, il est temps de mener des recherches et de dresser votre liste. Chaque outil que vous utiliserez suit un processus diff\u00e9rent. Prenons l'exemple de Keywords Everywhere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s avoir install\u00e9 et activ\u00e9 l'extension <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/keywords-everywhere-keywo\/hbapdpeemoojbophdfndmlgdhppljgmp\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pour Chrome<\/a> ou <a href=\"https:\/\/addons.mozilla.org\/en-US\/firefox\/addon\/keywords-everywhere\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Firefox<\/a>, rendez-vous sur le site web d'un concurrent et affichez une page ou un produit populaire. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ensuite, utilisez l'outil \"Analyser la page\" et l'extension vous renverra une liste de mots-cl\u00e9s que vous pouvez exporter :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg\"><img decoding=\"async\" width=\"800\" height=\"455\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg\" alt=\"Capture d&#039;\u00e9cran de Keywords Anywhere montrant la page d&#039;analyse\" class=\"wp-image-35973\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1-300x171.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1-768x437.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1-299x170.jpeg 299w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1-700x398.jpeg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1-156x89.jpeg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez ensuite filtrer les mots-cl\u00e9s pour obtenir les meilleurs r\u00e9sultats. Par exemple, si vous recherchez des mots-cl\u00e9s \u00e0 longue tra\u00eene, vous devrez s\u00e9lectionner ceux qui comportent au moins quatre mots.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9velopper la liste d\u00e9roulante <em>Afficher toutes les phrases de mots cl\u00e9s<\/em> et s\u00e9lectionnez l'option appropri\u00e9e. L'affichage est alors actualis\u00e9 pour ne pr\u00e9senter que les mots-cl\u00e9s qui correspondent \u00e0 vos crit\u00e8res. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe de nombreuses autres options de filtrage, et vous pouvez en utiliser autant que vous le souhaitez :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg\"><img decoding=\"async\" width=\"800\" height=\"454\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg\" alt=\"Capture d&#039;\u00e9cran de Keywords Anywhere montrant une liste filtr\u00e9e\" class=\"wp-image-35975\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D-300x170.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D-768x436.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D-700x397.jpeg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D-156x89.jpeg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">R\u00e9p\u00e9tez cette proc\u00e9dure pour analyser autant de sites concurrents que vous le souhaitez. Assurez-vous simplement qu'ils soient populaires et g\u00e9n\u00e8rent un trafic important. Vous aurez ainsi la certitude que les mots-cl\u00e9s obtenus seront pertinents pour votre public. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour obtenir les meilleurs r\u00e9sultats, nous vous recommandons \u00e9galement de poursuivre avec <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7337243\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">un outil comme le planificateur de mots-cl\u00e9s<\/a> pour trouver des termes que vos concurrents ont peut-\u00eatre n\u00e9glig\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Incorporating_Your_Keywords_into_Your_Website\"><\/span>Incorporer vos mots-cl\u00e9s dans votre site web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous avez \u00e9tabli votre liste de mots-cl\u00e9s id\u00e9ale, l'\u00e9tape suivante consiste \u00e0 int\u00e9grer ces mots dans le contenu de votre site web. Voici deux r\u00e8gles d'or pour y parvenir efficacement.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg\"><img decoding=\"async\" width=\"713\" height=\"490\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg\" alt=\"ajouter des mots-cl\u00e9s \u00e0 votre contenu web\" class=\"wp-image-36570\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg 713w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937-300x206.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937-247x170.jpg 247w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937-700x481.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937-156x107.jpg 156w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">1. Une page pour chaque mot-cl\u00e9<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9vitez de cibler le m\u00eame mot-cl\u00e9 sur plusieurs pages (sinon, vous risqueriez de vous faire concurrence \u00e0 vous-m\u00eame !). Cela ne veut pas dire que vous ne devriez pas utiliser le m\u00eame mot-cl\u00e9 sur plusieurs pages (ce serait d\u2019ailleurs impossible de ne pas le faire !). Il faut simplement \u00e9viter de faire d\u2019un seul mot-cl\u00e9 le <em>objectif principal <\/em>de plus d'une page.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. \u00c9vitez le \u201c bourrage de mots-cl\u00e9s \u201d<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9vitez le \u201c bourrage de mots-cl\u00e9s \u201d. C'est lorsque vous utilisez un mot-cl\u00e9 tellement de fois sur une m\u00eame page que cela en devient ridicule. Voici un exemple de bourrage de mots-cl\u00e9s :<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1024x576.jpg\" alt=\"\" class=\"wp-image-36567\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">N'incorporez votre mot-cl\u00e9 principal que l\u00e0 o\u00f9 il s'int\u00e8gre naturellement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tirer pour <a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-naturally-integrate-keywords-into-your-online-content\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">entre trois et six<\/a>&nbsp;mots-cl\u00e9s par page, et r\u00e9fl\u00e9chissez bien \u00e0&nbsp;<a href=\"https:\/\/think3.co.uk\/blog\/how-to-do-keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ce que vous placez o\u00f9<\/a>. Les pages produits ont des exigences diff\u00e9rentes de celles des zones non commerciales de votre site web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe de nombreux guides en ligne qui peuvent vous aider <a href=\"https:\/\/pathfinderseo.com\/blog\/use-keywords-seo\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">utiliser au mieux vos mots-cl\u00e9s<\/a>. Il existe \u00e9galement un grand nombre d'outils g\u00e9niaux. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'un d'entre eux, que nous recommandons vivement, est le suivant <a href=\"https:\/\/memberpress.com\/go\/allinone\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\" title=\"All In One SEO (AIOSEO)\">All In One SEO (AIOSEO)<\/a>est un outil qui vous aide \u00e0 maximiser votre r\u00e9f\u00e9rencement de multiples fa\u00e7ons. L'une des fonctionnalit\u00e9s les plus pratiques est son outil d'analyse r\u00e9dactionnelle. Il vous aide \u00e0 trouver l'emplacement id\u00e9al pour les mots cl\u00e9s, que ce soit dans le corps du texte, dans les en-t\u00eates ou dans les m\u00e9tadonn\u00e9es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si le site web de votre entreprise ne g\u00e9n\u00e8re pas le trafic et le chiffre d'affaires que vous souhaitez, les mots-cl\u00e9s constituent une solution pour am\u00e9liorer votre r\u00e9f\u00e9rencement et augmenter vos ventes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est facile de mettre en \u0153uvre ces mots puissants sur votre site web. Assurez-vous simplement de savoir o\u00f9 les utiliser et de conna\u00eetre pr\u00e9cis\u00e9ment ce que votre public recherche.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour trouver et s\u00e9lectionner les mots-cl\u00e9s id\u00e9aux, voici ce que vous devrez faire :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Comprendre les diff\u00e9rents types de mots-cl\u00e9s.<\/li><li>D\u00e9couvrez ce que recherchent vos clients cibles.<\/li><li>Choisissez vos outils de recherche de mots-cl\u00e9s.<\/li><li>Faites un remue-m\u00e9ninges pour trouver des id\u00e9es de mots-cl\u00e9s et affinez votre liste.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Avec un peu de temps, d'efforts et d'attention, vous devriez commencer \u00e0 voir vos efforts de r\u00e9daction r\u00e9compens\u00e9s par une augmentation du trafic organique. Si vous avez des id\u00e9es, des conseils ou des questions sur l'utilisation des mots-cl\u00e9s et sur la mani\u00e8re de dresser une liste de mots-cl\u00e9s, n'h\u00e9sitez pas \u00e0 nous en faire part dans la section des commentaires ci-dessous.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de vous abonner \u00e0 notre lettre d'information dans la bo\u00eete situ\u00e9e \u00e0 votre droite !<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Find out what a keyword list is and how creating and using a good one can mean more traffic to your site. Launching your website is a landmark moment for your business. A dedicated site offers the potential for improved marketing and sales. However, you might struggle to achieve the search engine rankings and level [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":36413,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"KW: how to make a keyword list","footnotes":""},"categories":[120,134,943,145],"tags":[182,946],"class_list":["post-34873","post","type-post","status-publish","format-standard","has-post-thumbnail","category-content","category-how-to-2","category-lists","category-tools","tag-seo","tag-web-content","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you&#039;re having trouble driving traffic to your website, keywords are your best friend. 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