{"id":34873,"date":"2022-06-07T05:00:00","date_gmt":"2022-06-07T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=34873"},"modified":"2022-11-16T15:13:47","modified_gmt":"2022-11-16T22:13:47","slug":"make-keyword-list","status":"publish","type":"post","link":"https:\/\/memberpress.com\/fr\/blog\/make-keyword-list\/","title":{"rendered":"Comment \u00e9tablir une liste de mots-cl\u00e9s pour votre activit\u00e9 en ligne (4 \u00e9tapes)"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Find_out_what_a_keyword_list_is_and_how_creating_and_using_a_good_one_can_mean_more_traffic_to_your_site\"><\/span>D\u00e9couvrez ce qu'est une liste de mots-cl\u00e9s et comment la cr\u00e9ation et l'utilisation d'une bonne liste peut se traduire par une augmentation du trafic sur votre site.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le lancement de votre site web est un moment important pour votre entreprise. Un site d\u00e9di\u00e9 offre la possibilit\u00e9 d'am\u00e9liorer le marketing et les ventes. Cependant, il se peut que vous ayez du mal \u00e0 obtenir le classement dans les moteurs de recherche et le niveau de trafic que vous souhaitez.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a99cccb8d623\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">CE QU'IL Y A \u00c0 L'INT\u00c9RIEUR<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a99cccb8d623\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/fr\/blog\/make-keyword-list\/#Find_out_what_a_keyword_list_is_and_how_creating_and_using_a_good_one_can_mean_more_traffic_to_your_site\" >D\u00e9couvrez ce qu'est une liste de mots-cl\u00e9s et comment la cr\u00e9ation et l'utilisation d'une bonne liste peut se traduire par une augmentation du trafic sur votre site.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/fr\/blog\/make-keyword-list\/#Why_Keyword_Research_Is_Important\" >Pourquoi la recherche de mots-cl\u00e9s est-elle importante ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/fr\/blog\/make-keyword-list\/#How_to_Make_a_Keyword_List_for_Your_Online_Business_In_4_Steps\" >Comment dresser une liste de mots-cl\u00e9s pour votre activit\u00e9 en ligne (en 4 \u00e9tapes)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/fr\/blog\/make-keyword-list\/#Step_1_Understand_the_Different_Types_of_Keywords\" >\u00c9tape 1 Comprendre les diff\u00e9rents types de mots cl\u00e9s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/fr\/blog\/make-keyword-list\/#Step_2_Consider_Your_Target_Audience_and_Niche\" >\u00c9tape 2 : Consid\u00e9rez votre public cible et votre niche<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/fr\/blog\/make-keyword-list\/#Step_3_Use_the_Right_Keyword_Research_Tools\" >\u00c9tape 3 Utiliser les bons outils de recherche de mots cl\u00e9s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/fr\/blog\/make-keyword-list\/#Step_4_Brainstorm_Keyword_Ideas_and_Refine_Your_List\" >\u00c9tape 4 Remue-m\u00e9ninges sur les id\u00e9es de mots-cl\u00e9s et affinez votre liste<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/fr\/blog\/make-keyword-list\/#Incorporating_Your_Keywords_into_Your_Website\" >Incorporer vos mots-cl\u00e9s dans votre site web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/fr\/blog\/make-keyword-list\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Pour am\u00e9liorer vos r\u00e9sultats, vous devriez<strong> utiliser intelligemment les mots-cl\u00e9s<\/strong>. Lorsqu'elle est effectu\u00e9e correctement, l'optimisation des mots-cl\u00e9s peut faire une \u00e9norme diff\u00e9rence pour votre visibilit\u00e9 et vos ventes en ligne. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La recherche de mots-cl\u00e9s est essentielle pour une <a href=\"https:\/\/memberpress.com\/fr\/blog\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Strat\u00e9gie d'optimisation des moteurs de recherche (SEO)<\/a> Cela vous permettra d'obtenir de nombreuses vues et clics pertinents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet article, nous allons voir comment le choix judicieux de mots-cl\u00e9s et d'expressions peut am\u00e9liorer votre r\u00e9f\u00e9rencement naturel et augmenter le trafic vers votre site web. Nous vous donnerons \u00e9galement quelques conseils pour vous aider \u00e0 cr\u00e9er votre propre liste efficace. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Keyword_Research_Is_Important\"><\/span>Pourquoi la recherche de mots-cl\u00e9s est-elle importante ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La plupart du temps, les \u201c mots-cl\u00e9s \u201d ne sont pas du tout des mots au singulier. Ce sont <em>phrases<\/em> qu'une personne utilise pour d\u00e9crire ce qu'elle recherche sur Internet. Lorsque Google et d'autres moteurs de recherche proposent des pages, ils <a href=\"https:\/\/www.google.com\/search\/howsearchworks\/algorithms\/\" target=\"_blank\" rel=\"noreferrer noopener\">formuler leurs recommandations<\/a> sur la base notamment de la pr\u00e9sence de ces termes importants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous souhaitez que les bonnes personnes trouvent votre site web, vous devrez vous assurer qu'il contient des mots-cl\u00e9s en rapport avec leurs besoins et leurs centres d'int\u00e9r\u00eat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, si vous <a href=\"https:\/\/memberpress.com\/fr\/blog\/weight-loss-program-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">g\u00e9rer un club de fitness en ligne<\/a>, vous pourriez vouloir attirer l'attention des internautes qui recherchent des expressions telles que \u201c comment perdre du poids \u201d :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-1024x728.png\" alt=\"Une recherche Google sur \"how to lose weight\".\" class=\"wp-image-36166\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-1024x728.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-300x213.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-768x546.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-239x170.png 239w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-840x597.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-962x684.png 962w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-700x498.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-156x111.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-1080x768.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search.png 1235w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Il est essentiel de se concentrer sur les termes de recherche que votre public cible utilise r\u00e9ellement. Par cons\u00e9quent, <strong>apprendre \u00e0 faire correctement une recherche de mots-cl\u00e9s est un \u00e9l\u00e9ment important d'une strat\u00e9gie de r\u00e9f\u00e9rencement efficace<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En identifiant correctement les phrases que les internautes tapent pour trouver des sites web comme le v\u00f4tre, vous pouvez <strong>augmenter votre trafic<\/strong>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Make_a_Keyword_List_for_Your_Online_Business_In_4_Steps\"><\/span>Comment dresser une liste de mots-cl\u00e9s pour votre activit\u00e9 en ligne (en 4 \u00e9tapes)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avant d'ajouter des mots-cl\u00e9s \u00e0 votre site web, vous devez <a href=\"https:\/\/memberpress.com\/fr\/blog\/build-email-list\/\">\u00e9tablir une liste<\/a> de termes \u00e0 utiliser. Ce processus se d\u00e9roule en quatre \u00e9tapes simples.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Understand_the_Different_Types_of_Keywords\"><\/span>\u00c9tape 1 : Comprendre les diff\u00e9rents types de mots cl\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tout d'abord, il est important de comprendre que tous les mots-cl\u00e9s ne se valent pas. Il en existe diff\u00e9rents types, chacun ayant ses propres sp\u00e9cificit\u00e9s et ses propres cas d'utilisation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg\"><img decoding=\"async\" width=\"1023\" height=\"341\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg\" alt=\"les types de mots-cl\u00e9s\" class=\"wp-image-36568\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg 1023w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-300x100.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-768x256.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-510x170.jpg 510w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-840x280.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-700x233.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-156x52.jpg 156w\" sizes=\"(max-width: 1023px) 100vw, 1023px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Voici les types de mots-cl\u00e9s les plus courants, accompagn\u00e9s de <strong>exemples que vous pourriez utiliser si vous g\u00e9riez un site d'adh\u00e9sion \u00e0 un club de fitness en ligne<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Mots-cl\u00e9s courts<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Les mots-cl\u00e9s \u00ab \u00e0 queue courte \u00bb se composent g\u00e9n\u00e9ralement de trois mots ou moins. Ce sont <strong>large<\/strong> <strong>et tr\u00e8s comp\u00e9titif<\/strong> (ce qui signifie que de nombreux sites web les ciblent).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exemples de mots-cl\u00e9s courts :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Course \u00e0 pied sur sentier<\/li><li>Cours de fitness<\/li><li>Coaching en ligne<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Mots cl\u00e9s \u00e0 longue tra\u00eene<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Les mots-cl\u00e9s de longue tra\u00eene sont <a href=\"https:\/\/easyaffiliate.com\/blog\/use-long-tail-keywords-effectively\/\" target=\"_blank\" rel=\"noreferrer noopener\">phrases plus sp\u00e9cifiques<\/a> comportant plus de trois mots. Elles sont moins recherch\u00e9es, mais elles sont beaucoup moins concurrentielles et peuvent s'av\u00e9rer bien plus pertinentes pour votre entreprise. <strong>Les mots-cl\u00e9s \u00e0 longue tra\u00eene sont ceux que vous devez privil\u00e9gier dans votre liste de mots-cl\u00e9s.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exemples de mots-cl\u00e9s \u00e0 longue tra\u00eene :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Les meilleurs sites de coaching sportif pour les femmes<\/li><li>Cours de fitness avanc\u00e9 pour les seniors<\/li><li>Coaching en ligne pour la perte de poids<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Des mots-cl\u00e9s frais et r\u00e9actualis\u00e9s<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLes termes \u201d nouveaux \u00bb sont ceux <strong>les tendances en temps r\u00e9el<\/strong> gr\u00e2ce aux \u00e9v\u00e9nements r\u00e9cents. Les mots-cl\u00e9s \u201c intemporels \u201d sont <strong>toujours pertinent<\/strong> \u2013 elles ne changent pas avec le temps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exemples de nouveaux mots-cl\u00e9s :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ventes flash pour les cours de fitness en ligne<\/li><li>La m\u00e9t\u00e9o en ce moment<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Exemples de mots-cl\u00e9s permanents :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Calories br\u00fbl\u00e9es par heure de marche<\/li><li>Citations de succ\u00e8s pour le fitness<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Mots-cl\u00e9s d\u00e9finissant le produit<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Les mots-cl\u00e9s d\u00e9finissant le produit sont des mots et des phrases qui <strong>d\u00e9crire des produits ou des services sp\u00e9cifiques<\/strong>. Ils ont souvent un volume de recherche plus faible, mais un taux de conversion \u00e9lev\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exemples de mots-cl\u00e9s d\u00e9finissant le produit :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>lacets pour chaussures d'entra\u00eenement<\/li><li>Bureau d'ordinateur debout<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Mots cl\u00e9s d\u00e9finissant le client<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Mots cl\u00e9s d\u00e9finissant le client <strong>chercher \u00e0 attirer un public particulier<\/strong>. Ils d\u00e9crivent des individus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exemples de mots-cl\u00e9s d\u00e9finissant le client :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00c9tudiants en surpoids<\/li><li>Les adeptes du fitness<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Mots-cl\u00e9s g\u00e9ographiques<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMots-cl\u00e9s \u201d g\u00e9ographiques \u00bb <a href=\"https:\/\/memberpress.com\/fr\/blog\/what-is-local-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">cibler un lieu particulier<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exemples de mots-cl\u00e9s g\u00e9ographiques :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Coaching sportif \u00e0 Chicago<\/li><li>LA coaching sant\u00e9<\/li><li>Cours de fitness pr\u00e8s de chez moi<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Une note d'intention<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsqu'une personne saisit un mot-cl\u00e9, elle cherche toujours quelque chose en particulier. Autrement dit, il y a <em><strong>intention <\/strong><\/em>derri\u00e8re ces mots-cl\u00e9s. Ce qu\u2019ils recherchent peut \u00eatre de nature informative, de navigation ou transactionnelle. Vous pouvez et devez choisir pour votre site des mots-cl\u00e9s qui <a href=\"https:\/\/www.wordstream.com\/keyword-intent\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">correspondre \u00e0 ces diff\u00e9rentes intentions<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exemples de mots-cl\u00e9s et de leurs intentions :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Information<\/strong>: \u201c calories br\u00fbl\u00e9es par heure de marche \u201d (cet utilisateur cherche une r\u00e9ponse simple \u00e0 une question sur la d\u00e9pense calorique)<\/li><li><strong>Navigation<\/strong>: \u201c cours de fitness pr\u00e8s de chez moi \u201d (cette personne souhaite savoir s\u2019il existe des cours de fitness propos\u00e9s \u00e0 proximit\u00e9)<\/li><li><strong>Transactionnel<\/strong>: \u201c code promo coaching en ligne \u201d (il est \u00e9vident que cet utilisateur souhaite effectuer un achat puisqu'il a mentionn\u00e9 un code de r\u00e9duction)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Voil\u00e0, vous savez tout. Ce sont l\u00e0 les principaux types de mots-cl\u00e9s. N\u2019oubliez pas que vous n\u2019\u00eates pas oblig\u00e9 de tous les utiliser dans le cadre du r\u00e9f\u00e9rencement naturel de votre site. En r\u00e9alit\u00e9, il vaut mieux commencer par vous concentrer sur quelques-uns qui sont particuli\u00e8rement pertinents par rapport \u00e0 vos objectifs, \u00e0 votre secteur d\u2019activit\u00e9 et \u00e0 votre public.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00c9tape 2 : D\u00e9terminez votre public cible et votre cr\u00e9neau<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mieux vous connaissez votre public, plus vous pouvez pr\u00e9dire avec pr\u00e9cision ce qu'il recherche, ainsi que les intentions qui sous-tendent ses recherches. C'est pourquoi, <strong>l'\u00e9tude de march\u00e9 est essentielle<\/strong> dans l'\u00e9laboration d'une bonne liste de mots-cl\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La premi\u00e8re \u00e9tape consiste \u00e0 <a href=\"https:\/\/memberpress.com\/fr\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">identifier votre public cible<\/a>. Vous pouvez le faire en menant des recherches sur <a href=\"https:\/\/prettylinks.com\/blog\/dominate-low-competition-niche\/\" target=\"_blank\" rel=\"noreferrer noopener\">le cr\u00e9neau de votre entreprise<\/a>. Vous pouvez \u00e9galement <strong>faire des recherches sur vos concurrents et vos clients existants<\/strong> (si vous les avez). <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg\"><img decoding=\"async\" width=\"713\" height=\"490\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg\" alt=\"illustration du public cible\" class=\"wp-image-36569\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg 713w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883-300x206.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883-247x170.jpg 247w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883-700x481.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883-156x107.jpg 156w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous disposerez d'une liste de clients suffisamment importante, vous aurez tout int\u00e9r\u00eat \u00e0 <strong>mener une enqu\u00eate sur la recherche et le d\u00e9veloppement (R&amp;D)<\/strong>. Vous pouvez faire appel \u00e0 une organisation sp\u00e9cialis\u00e9e pour r\u00e9aliser votre enqu\u00eate, mais cela peut s'av\u00e9rer co\u00fbteux. Un plugin de construction de formulaire de bonne qualit\u00e9 est une option bien meilleure (et plus abordable) pour les petites entreprises et les startups.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous recommandons <a href=\"https:\/\/memberpress.com\/go\/wpf\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">WPForms<\/a> ou <a href=\"https:\/\/formidableforms.com\/?sscid=41k6_kl6ha\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Formes Formidables<\/a>. Tous deux comprennent d'excellents outils de cr\u00e9ation d'enqu\u00eates, faciles \u00e0 utiliser et dot\u00e9s de solides outils de rapport et d'analyse. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Arm\u00e9 d'un grand nombre de donn\u00e9es sur le public cible, vous pouvez <a href=\"https:\/\/prettylinks.com\/blog\/create-a-buyer-persona-for-targeted-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">cr\u00e9er un profil d'acheteur<\/a>. Il s'agit d'un <strong>description d\u00e9taill\u00e9e de votre client id\u00e9al<\/strong>Les donn\u00e9es de l'enqu\u00eate sur la sant\u00e9 et la s\u00e9curit\u00e9 au travail, notamment le lieu de r\u00e9sidence, le niveau de revenu, les pr\u00e9f\u00e9rences, la profession, les loisirs et bien d'autres choses encore. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 ces informations sur vos clients potentiels sp\u00e9cifiques, vous serez en mesure de constituer une liste de mots-cl\u00e9s capable d'attirer les personnes les plus susceptibles d'acheter ce que vous proposez.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Use_the_Right_Keyword_Research_Tools\"><\/span>\u00c9tape 3 : Utiliser les bons outils de recherche de mots cl\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous savez <em>qui <\/em>\u00e0 qui vous vous adressez, il est temps de trouver les mots justes \u00e0 leur dire. Et c'est mille fois plus facile si vous disposez des bons outils.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe une multitude d'outils de r\u00e9f\u00e9rencement, et ils offrent tous des fonctionnalit\u00e9s diff\u00e9rentes. Cependant, si vous recherchez le <strong>les meilleurs outils pr\u00eats \u00e0 l'emploi<\/strong> qui conviendront dans la plupart des situations ; avec ces trois-l\u00e0 (sans ordre particulier), vous ne pouvez pas vous tromper :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/ads.google.com\/intl\/en_uk\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Planificateur de mots-cl\u00e9s Google<\/a><\/li><li><a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Trends<\/a><\/li><li><a href=\"https:\/\/keywordseverywhere.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Des mots-cl\u00e9s partout<\/a>.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Le planificateur de mots cl\u00e9s de Google est une excellente premi\u00e8re option, avec de nombreuses fonctionnalit\u00e9s de base qui offrent une pr\u00e9cision de haut niveau et des donn\u00e9es provenant directement de Google :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg\"><img decoding=\"async\" width=\"800\" height=\"527\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg\" alt=\"Capture d&#039;\u00e9cran de la page d&#039;accueil du planificateur de mots cl\u00e9s de Google\" class=\"wp-image-35968\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7-300x198.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7-768x506.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7-258x170.jpeg 258w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7-700x461.jpeg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7-156x103.jpeg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">YouTube est souvent n\u00e9glig\u00e9, alors que les utilisateurs y effectuent des recherches <a href=\"https:\/\/www.searchenginejournal.com\/seo-guide\/meet-search-engines\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">plus que tout autre site web<\/a> \u00e0 c\u00f4t\u00e9 de Google lui-m\u00eame. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Google Trends vous permet de voir quels sont les mots-cl\u00e9s qui gagnent du terrain sur cette plateforme vid\u00e9o.<\/strong> Il vous donne \u00e9galement d'autres statistiques sur les tendances \u00e0 long terme qui sont parfaites pour l'analyse de vos mots-cl\u00e9s permanents :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg\"><img decoding=\"async\" width=\"800\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg\" alt=\"Capture d&#039;\u00e9cran de la page d&#039;accueil de Google Trends\" class=\"wp-image-35969\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD-300x181.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD-768x464.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD-282x170.jpeg 282w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD-700x423.jpeg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD-156x94.jpeg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Enfin, Keywords Everywhere propose des donn\u00e9es sur les mots cl\u00e9s d'eBay et d'Amazon. Il dispose \u00e9galement d'une excellente int\u00e9gration avec Chrome et Firefox :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg\"><img decoding=\"async\" width=\"800\" height=\"525\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg\" alt=\"Capture d&#039;\u00e9cran de la page d&#039;accueil de Keywords Anywhere\" class=\"wp-image-35970\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C-300x197.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C-768x504.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C-259x170.jpeg 259w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C-700x459.jpeg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C-156x102.jpeg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Si votre site web est <a href=\"https:\/\/memberpress.com\/fr\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">construit sur WordPress<\/a>vous disposez d'un \u00e9ventail d'options suppl\u00e9mentaires. Il existe de nombreuses <a href=\"https:\/\/memberpress.com\/fr\/blog\/the-best-seo-wordpress-plugins-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">excellents plugins SEO<\/a> qui peut vous aider \u00e0 trouver et \u00e0 utiliser des mots-cl\u00e9s de mani\u00e8re efficace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Brainstorm_Keyword_Ideas_and_Refine_Your_List\"><\/span>\u00c9tape 4 : Remue-m\u00e9ninges sur les mots-cl\u00e9s et affinez votre liste<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous avez identifi\u00e9 votre public et choisi vos outils, il est temps de mener des recherches et de dresser votre liste. Chaque outil que vous utiliserez suit un processus diff\u00e9rent. Prenons l'exemple de Keywords Everywhere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s avoir install\u00e9 et activ\u00e9 l'extension <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/keywords-everywhere-keywo\/hbapdpeemoojbophdfndmlgdhppljgmp\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pour Chrome<\/a> ou <a href=\"https:\/\/addons.mozilla.org\/en-US\/firefox\/addon\/keywords-everywhere\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Firefox<\/a>, rendez-vous sur le site web d'un concurrent et affichez une page ou un produit populaire. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ensuite, utilisez l'outil \u201c Analyser la page \u201d : l'extension vous fournira alors une liste de mots-cl\u00e9s que vous pourrez exporter :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg\"><img decoding=\"async\" width=\"800\" height=\"455\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg\" alt=\"Capture d&#039;\u00e9cran de Keywords Anywhere montrant la page d&#039;analyse\" class=\"wp-image-35973\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1-300x171.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1-768x437.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1-299x170.jpeg 299w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1-700x398.jpeg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1-156x89.jpeg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez ensuite filtrer les mots-cl\u00e9s pour obtenir les meilleurs r\u00e9sultats. Par exemple, si vous recherchez des mots-cl\u00e9s \u00e0 longue tra\u00eene, vous devrez s\u00e9lectionner ceux qui comportent au moins quatre mots.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9velopper la liste d\u00e9roulante <em>Afficher toutes les phrases de mots cl\u00e9s<\/em> et s\u00e9lectionnez l'option appropri\u00e9e. L'affichage est alors actualis\u00e9 pour ne pr\u00e9senter que les mots-cl\u00e9s qui correspondent \u00e0 vos crit\u00e8res. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe de nombreuses autres options de filtrage, et vous pouvez en utiliser autant que vous le souhaitez :<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg\"><img decoding=\"async\" width=\"800\" height=\"454\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg\" alt=\"Capture d&#039;\u00e9cran de Keywords Anywhere montrant une liste filtr\u00e9e\" class=\"wp-image-35975\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D-300x170.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D-768x436.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D-700x397.jpeg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D-156x89.jpeg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">R\u00e9p\u00e9tez cette proc\u00e9dure pour analyser autant de sites concurrents que vous le souhaitez. Assurez-vous simplement qu\u2019ils soient populaires et tr\u00e8s fr\u00e9quent\u00e9s. Vous aurez ainsi la garantie que les mots-cl\u00e9s obtenus seront pertinents pour votre public. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour obtenir les meilleurs r\u00e9sultats, nous vous recommandons \u00e9galement de poursuivre avec <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7337243\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">un outil comme le planificateur de mots-cl\u00e9s<\/a> pour trouver des termes que vos concurrents ont peut-\u00eatre n\u00e9glig\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Incorporating_Your_Keywords_into_Your_Website\"><\/span>Incorporer vos mots-cl\u00e9s dans votre site web<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Une fois que vous avez \u00e9tabli votre liste de mots-cl\u00e9s id\u00e9ale, l'\u00e9tape suivante consiste \u00e0 int\u00e9grer ces mots dans le contenu de votre site web. Voici deux r\u00e8gles d'or pour y parvenir efficacement.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg\"><img decoding=\"async\" width=\"713\" height=\"490\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg\" alt=\"ajouter des mots-cl\u00e9s \u00e0 votre contenu web\" class=\"wp-image-36570\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg 713w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937-300x206.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937-247x170.jpg 247w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937-700x481.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937-156x107.jpg 156w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">1. Une page pour chaque mot-cl\u00e9<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9vitez de cibler le m\u00eame mot-cl\u00e9 sur plusieurs pages (sinon, vous risquez de vous faire concurrence \u00e0 vous-m\u00eame !). Cela ne veut pas dire que vous ne devez pas utiliser le m\u00eame mot-cl\u00e9 sur plusieurs pages (ce serait d'ailleurs impossible de ne pas le faire !). Il faut simplement \u00e9viter de faire d'un mot-cl\u00e9 le <em>objectif principal <\/em>de plus d'une page.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. \u00c9vitez le \u201c bourrage de mots-cl\u00e9s \u201d<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9vitez le \u201c bourrage de mots-cl\u00e9s \u201d. C'est le fait d'utiliser un mot-cl\u00e9 tellement de fois sur une m\u00eame page que cela en devient ridicule. Voici un exemple de bourrage de mots-cl\u00e9s :<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1024x576.jpg\" alt=\"\" class=\"wp-image-36567\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">N'incorporez votre mot-cl\u00e9 principal que l\u00e0 o\u00f9 il s'int\u00e8gre naturellement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tirer pour <a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-naturally-integrate-keywords-into-your-online-content\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">entre trois et six<\/a>\u00a0mots-cl\u00e9s par page, et r\u00e9fl\u00e9chissez bien \u00e0\u00a0<a href=\"https:\/\/think3.co.uk\/blog\/how-to-do-keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ce que vous placez o\u00f9<\/a>. Les pages produits ont des exigences diff\u00e9rentes de celles des zones non commerciales de votre site web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe de nombreux guides en ligne qui peuvent vous aider <a href=\"https:\/\/pathfinderseo.com\/blog\/use-keywords-seo\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">utiliser au mieux vos mots-cl\u00e9s<\/a>. Il existe \u00e9galement un grand nombre d'outils g\u00e9niaux. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'un d'entre eux, que nous recommandons vivement, est le suivant <a href=\"https:\/\/memberpress.com\/go\/allinone\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\" title=\"All In One SEO (AIOSEO)\">All In One SEO (AIOSEO)<\/a>est un outil qui vous aide \u00e0 maximiser votre r\u00e9f\u00e9rencement de multiples fa\u00e7ons. L'une des fonctionnalit\u00e9s les plus pratiques est son outil d'analyse r\u00e9dactionnelle. Il vous aide \u00e0 trouver l'emplacement id\u00e9al pour les mots cl\u00e9s, que ce soit dans le corps du texte, dans les en-t\u00eates ou dans les m\u00e9tadonn\u00e9es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Si le site web de votre entreprise ne g\u00e9n\u00e8re pas le trafic et le chiffre d'affaires que vous souhaitez, les mots-cl\u00e9s constituent une solution pour am\u00e9liorer votre r\u00e9f\u00e9rencement et augmenter vos ventes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est facile de mettre en \u0153uvre ces mots puissants sur votre site web. Assurez-vous simplement de savoir o\u00f9 les utiliser et de conna\u00eetre pr\u00e9cis\u00e9ment ce que votre public recherche.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour trouver et s\u00e9lectionner les mots-cl\u00e9s id\u00e9aux, voici ce que vous devrez faire :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Comprendre les diff\u00e9rents types de mots-cl\u00e9s.<\/li><li>D\u00e9couvrez ce que recherchent vos clients cibles.<\/li><li>Choisissez vos outils de recherche de mots-cl\u00e9s.<\/li><li>Faites un remue-m\u00e9ninges pour trouver des id\u00e9es de mots-cl\u00e9s et affinez votre liste.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Avec un peu de temps, d'efforts et d'attention, vous devriez commencer \u00e0 voir vos efforts de r\u00e9daction r\u00e9compens\u00e9s par une augmentation du trafic organique. Si vous avez des id\u00e9es, des conseils ou des questions sur l'utilisation des mots-cl\u00e9s et sur la mani\u00e8re de dresser une liste de mots-cl\u00e9s, n'h\u00e9sitez pas \u00e0 nous en faire part dans la section des commentaires ci-dessous.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de vous abonner \u00e0 notre lettre d'information dans la bo\u00eete situ\u00e9e \u00e0 votre droite !<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Find out what a keyword list is and how creating and using a good one can mean more traffic to your site. Launching your website is a landmark moment for your business. A dedicated site offers the potential for improved marketing and sales. However, you might struggle to achieve the search engine rankings and level [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":36413,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"KW: how to make a keyword list","footnotes":""},"categories":[120,134,943,145],"tags":[182,946],"class_list":["post-34873","post","type-post","status-publish","format-standard","has-post-thumbnail","category-content","category-how-to-2","category-lists","category-tools","tag-seo","tag-web-content","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you&#039;re having trouble driving traffic to your website, keywords are your best friend. 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Learn how to make a keyword list and implement it in your SEO.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-list.jpg"},"aioseo_meta_data":{"post_id":"34873","title":null,"description":"Si vous avez du mal \u00e0 attirer du trafic sur votre site web, les mots-cl\u00e9s sont votre meilleur ami. 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A dedicated site offers the potential for improved marketing and sales. However, you might struggle to achieve the search engine rankings and level of traffic you want.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Launching your website is a landmark moment for your business. A dedicated site offers the potential for improved marketing and sales. However, you might struggle to achieve the search engine rankings and level of traffic you want.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">To improve your results, you'll want to<strong> make smart use of keywords<\/strong>. When done correctly, keyword optimization can make a huge difference to your online visibility and sales. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">To improve your results, you'll want to<strong> make smart use of keywords<\/strong>. When done correctly, keyword optimization can make a huge difference to your online visibility and sales. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Keyword research is vital to a sound <a href=\"https:\/\/memberpress.com\/blog\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Search Engine Optimization (SEO) strategy<\/a> that'll get you lots of relevant views and clicks.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Keyword research is vital to a sound <a href=\"https:\/\/memberpress.com\/blog\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Search Engine Optimization (SEO) strategy<\/a> that'll get you lots of relevant views and clicks.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">In this article, we'll explore how the right keywords and phrases can boost your SEO rankings and increase your website's traffic. We'll also give you a few tips for making a great list of your own. Let's get to work!<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">In this article, we'll explore how the right keywords and phrases can boost your SEO rankings and increase your website's traffic. We'll also give you a few tips for making a great list of your own. Let's get to work!<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why Keyword Research Is Important<\/h2>","content":"Pourquoi la recherche de mots-cl\u00e9s est-elle importante ?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Most of the time, \"keywords\" aren't singular words at all. They're <em>phrases<\/em> a person uses to describe what they're looking for online. When Google and other search engines recommend pages, they <a href=\"https:\/\/www.google.com\/search\/howsearchworks\/algorithms\/\" target=\"_blank\" rel=\"noreferrer noopener\">make their recommendations<\/a> based partly on the presence of these important terms.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Most of the time, \"keywords\" aren't singular words at all. They're <em>phrases<\/em> a person uses to describe what they're looking for online. When Google and other search engines recommend pages, they <a href=\"https:\/\/www.google.com\/search\/howsearchworks\/algorithms\/\" target=\"_blank\" rel=\"noreferrer noopener\">make their recommendations<\/a> based partly on the presence of these important terms.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">If you want the right people to find your website, you'll need to make sure it includes keywords that are relevant to these people's needs and interests<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">If you want the right people to find your website, you'll need to make sure it includes keywords that are relevant to these people's needs and interests<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">For example, if you <a href=\"https:\/\/memberpress.com\/blog\/weight-loss-program-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">run an online fitness club<\/a>, you might want to attract the attention of users searching for phrases like \"how to lose weight\":<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">For example, if you <a href=\"https:\/\/memberpress.com\/blog\/weight-loss-program-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">run an online fitness club<\/a>, you might want to attract the attention of users searching for phrases like \"how to lose weight\":<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-1024x728.png\" alt=\"A Google search for &quot;how to lose weight&quot;.\" class=\"wp-image-36166\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-1024x728.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search.png","alt":"A Google search for &quot;how to lose weight&quot;.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-1024x728.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":728,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">It's vital to focus on search terms your target audience is actually using. Therefore, <strong>learning to do keyword research properly is an important part of an effective SEO strategy<\/strong>. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">It's vital to focus on search terms your target audience is actually using. Therefore, <strong>learning to do keyword research properly is an important part of an effective SEO strategy<\/strong>. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">By correctly identifying the phrases people type in to find websites like yours, you can <strong>increase your traffic<\/strong>. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">By correctly identifying the phrases people type in to find websites like yours, you can <strong>increase your traffic<\/strong>. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Make a Keyword List for Your Online Business (In 4 Steps)<\/h2>","content":"Comment dresser une liste de mots-cl\u00e9s pour votre activit\u00e9 en ligne (en 4 \u00e9tapes)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Before you add keywords to your website, you need to <a href=\"https:\/\/memberpress.com\/blog\/build-email-list\/\">build a list<\/a> of terms to use. There are four simple steps to this process.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Before you add keywords to your website, you need to <a href=\"https:\/\/memberpress.com\/blog\/build-email-list\/\">build a list<\/a> of terms to use. There are four simple steps to this process.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Step 1: Understand the Different Types of Keywords<\/h3>","content":"\u00c9tape 1 : Comprendre les diff\u00e9rents types de mots cl\u00e9s","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">First, it's important to understand that not all keywords are the same. There are a variety of types, each with its own focus and use cases.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">First, it's important to understand that not all keywords are the same. There are a variety of types, each with its own focus and use cases.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg\" alt=\"types of keywords\" class=\"wp-image-36568\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg","alt":"types of keywords","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg","linkDestination":"media"},"style":{"width":1023,"height":341,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Following are the most common types of keywords along with <strong>examples you might use if you were running an online fitness membership site<\/strong>.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Following are the most common types of keywords along with <strong>examples you might use if you were running an online fitness membership site<\/strong>.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Short-tail keywords<\/h4>","content":"Mots-cl\u00e9s courts","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Short-tail keywords typically consist of three words or less. They're <strong>broad<\/strong> <strong>and highly competitive<\/strong> (that means many websites are targeting them).<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Short-tail keywords typically consist of three words or less. They're <strong>broad<\/strong> <strong>and highly competitive<\/strong> (that means many websites are targeting them).<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Examples of short-tail keywords:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Examples of short-tail keywords:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Trail running<\/li><li>Fitness classes<\/li><li>Online coaching<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Course \u00e0 pied sur sentier<\/li><li>Cours de fitness<\/li><li>Coaching en ligne<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Long-tail keywords<\/h4>","content":"Mots cl\u00e9s \u00e0 longue tra\u00eene","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Long-tail keywords are <a href=\"https:\/\/easyaffiliate.com\/blog\/use-long-tail-keywords-effectively\/\" target=\"_blank\" rel=\"noreferrer noopener\">more specific phrases<\/a> of greater than three words. Fewer people are searching for them, but they're much less competitive and can be a lot more relevant to your business. <strong>Long-tail keywords are what you're after in your keyword list.<\/strong><\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Long-tail keywords are <a href=\"https:\/\/easyaffiliate.com\/blog\/use-long-tail-keywords-effectively\/\" target=\"_blank\" rel=\"noreferrer noopener\">more specific phrases<\/a> of greater than three words. Fewer people are searching for them, but they're much less competitive and can be a lot more relevant to your business. <strong>Long-tail keywords are what you're after in your keyword list.<\/strong><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Examples of long-tail keywords:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Examples of long-tail keywords:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Best fitness coaching sites for women<\/li><li>Advanced fitness classes for seniors<\/li><li>Online coaching for weight loss<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Les meilleurs sites de coaching sportif pour les femmes<\/li><li>Cours de fitness avanc\u00e9 pour les seniors<\/li><li>Coaching en ligne pour la perte de poids<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Fresh and evergreen keywords<\/h4>","content":"Des mots-cl\u00e9s frais et r\u00e9actualis\u00e9s","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">\"Fresh\" terms are those <strong>trending in real time<\/strong> thanks to recent events. \"Evergreen\" keywords are <strong>always relevant<\/strong> \u2013 they don't change with time.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">\"Fresh\" terms are those <strong>trending in real time<\/strong> thanks to recent events. \"Evergreen\" keywords are <strong>always relevant<\/strong> \u2013 they don't change with time.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Examples of fresh keywords:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Examples of fresh keywords:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Flash sales for online fitness classes today<\/li><li>Weather right now<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Ventes flash pour les cours de fitness en ligne<\/li><li>La m\u00e9t\u00e9o en ce moment<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Examples of evergreen keywords:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Examples of evergreen keywords:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Calories burned per hour walking<\/li><li>Success quotes for fitness<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Calories br\u00fbl\u00e9es par heure de marche<\/li><li>Citations de succ\u00e8s pour le fitness<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Product-defining keywords<\/h4>","content":"Mots-cl\u00e9s d\u00e9finissant le produit","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Product-defining keywords are words and phrases that <strong>describe specific products or services<\/strong>. They often have lower search volume, but return a high conversion rate.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Product-defining keywords are words and phrases that <strong>describe specific products or services<\/strong>. They often have lower search volume, but return a high conversion rate.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Examples of product-defining keywords:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Examples of product-defining keywords:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>cross-training shoe laces<\/li><li>Standing computer desk<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>lacets pour chaussures d'entra\u00eenement<\/li><li>Bureau d'ordinateur debout<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Customer-defining keywords<\/h4>","content":"Mots cl\u00e9s d\u00e9finissant le client","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Customer-defining keywords <strong>seek to attract a particular audience<\/strong>. They describe individuals.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Customer-defining keywords <strong>seek to attract a particular audience<\/strong>. They describe individuals.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Examples of customer-defining keywords:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Examples of customer-defining keywords:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Overweight students<\/li><li>Fitness enthusiasts<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>\u00c9tudiants en surpoids<\/li><li>Les adeptes du fitness<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Geo keywords<\/h4>","content":"Mots-cl\u00e9s g\u00e9ographiques","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">\"Geo\" keywords <a href=\"https:\/\/memberpress.com\/blog\/what-is-local-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">target a particular location<\/a>.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">\"Geo\" keywords <a href=\"https:\/\/memberpress.com\/blog\/what-is-local-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">target a particular location<\/a>.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Geo keyword examples:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Geo keyword examples:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Fitness coaching in Chicago<\/li><li>LA health coaching<\/li><li>Fitness classes near me<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Coaching sportif \u00e0 Chicago<\/li><li>LA coaching sant\u00e9<\/li><li>Cours de fitness pr\u00e8s de chez moi<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">A note about intent<\/h4>","content":"Une note d'intention","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">When a person types in a keyword, there's alway something they're \"going after\". That is, there's <em><strong>intent <\/strong><\/em>behind those keywords. The thing they're after can be informational, navigational, or transactional. You can and should select keywords for your site that <a href=\"https:\/\/www.wordstream.com\/keyword-intent\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">match those various intents<\/a>.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">When a person types in a keyword, there's alway something they're \"going after\". That is, there's <em><strong>intent <\/strong><\/em>behind those keywords. The thing they're after can be informational, navigational, or transactional. You can and should select keywords for your site that <a href=\"https:\/\/www.wordstream.com\/keyword-intent\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">match those various intents<\/a>.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Examples of keywords and their intents:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Examples of keywords and their intents:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Informational<\/strong>: \"calories burned per hour walking\" (this user is looking for a simple answer to a question about calorie burn)<\/li><li><strong>Navigational<\/strong>: \"fitness classes near me\" (this person wants to know if there are fitness classes offered nearby)<\/li><li><strong>Transactional<\/strong>: \"online coaching coupon code\" (it's obvious this user is looking to make a purchase because they're mentioned a discount code)<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Information<\/strong>: \" calories br\u00fbl\u00e9es par heure de marche \" (cet utilisateur cherche une r\u00e9ponse simple \u00e0 une question sur la d\u00e9pense calorique)<\/li><li><strong>Navigation<\/strong>: \" cours de fitness pr\u00e8s de chez moi \" (cette personne souhaite savoir s'il existe des cours de fitness propos\u00e9s \u00e0 proximit\u00e9)<\/li><li><strong>Transactionnel<\/strong>: \" code promo pour un coaching en ligne \" (il est \u00e9vident que cet utilisateur souhaite effectuer un achat puisqu'il a mentionn\u00e9 un code de r\u00e9duction)<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">So there you have it. Those are the major types of keywords. Keep in mind that you don't have to use them all in your site's SEO. It's actually best to start by focusing on a few that are highly relevant to your goals, niche, and audience.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">So there you have it. Those are the major types of keywords. Keep in mind that you don't have to use them all in your site's SEO. It's actually best to start by focusing on a few that are highly relevant to your goals, niche, and audience.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Step 2:&nbsp;Consider Your Target Audience and Niche<\/h3>","content":"\u00c9tape 2 : R\u00e9fl\u00e9chissez \u00e0 votre public cible et \u00e0 votre niche","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">The better you know your audience, the more accurately you can predict what they might be searching for, as well as the intents behind their searches. Therefore, <strong>market research is essential<\/strong> in developing a good keyword list.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">The better you know your audience, the more accurately you can predict what they might be searching for, as well as the intents behind their searches. Therefore, <strong>market research is essential<\/strong> in developing a good keyword list.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">The first step is to <a href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">identify your target audience<\/a>. You can do this by conducting research into <a href=\"https:\/\/prettylinks.com\/blog\/dominate-low-competition-niche\/\" target=\"_blank\" rel=\"noreferrer noopener\">your business' niche<\/a>. You can also <strong>research your competitors and your existing customers<\/strong> (if you have them). <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">The first step is to <a href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">identify your target audience<\/a>. You can do this by conducting research into <a href=\"https:\/\/prettylinks.com\/blog\/dominate-low-competition-niche\/\" target=\"_blank\" rel=\"noreferrer noopener\">your business' niche<\/a>. You can also <strong>research your competitors and your existing customers<\/strong> (if you have them). <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg\" alt=\"target audience illustration\" class=\"wp-image-36569\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg","alt":"target audience illustration","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg","linkDestination":"media"},"style":{"width":713,"height":490,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Once you do have a good sized customer list, you'll want to <strong>run a research and development (R&amp;D) survey<\/strong>. You can hire a specialized organization to run your survey, but that can be pricey. A good quality form builder plugin is a much better (and more affordable) option for small businesses and startups.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Once you do have a good sized customer list, you'll want to <strong>run a research and development (R&amp;D) survey<\/strong>. You can hire a specialized organization to run your survey, but that can be pricey. A good quality form builder plugin is a much better (and more affordable) option for small businesses and startups.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">We recommend <a href=\"https:\/\/memberpress.com\/go\/wpf\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">WPForms<\/a> or <a href=\"https:\/\/formidableforms.com\/?sscid=41k6_kl6ha\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Formidable Forms<\/a>. Both include excellent, easy-to-use survey builders with robust reporting and analysis tools. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">We recommend <a href=\"https:\/\/memberpress.com\/go\/wpf\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">WPForms<\/a> or <a href=\"https:\/\/formidableforms.com\/?sscid=41k6_kl6ha\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Formidable Forms<\/a>. Both include excellent, easy-to-use survey builders with robust reporting and analysis tools. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Armed with plenty of target audience data, you can <a href=\"https:\/\/prettylinks.com\/blog\/create-a-buyer-persona-for-targeted-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">create a buyer persona<\/a>. This is a <strong>detailed description of your ideal customer<\/strong>, including things like location, income level, preferences, occupation, hobbies, and more. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Armed with plenty of target audience data, you can <a href=\"https:\/\/prettylinks.com\/blog\/create-a-buyer-persona-for-targeted-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">create a buyer persona<\/a>. This is a <strong>detailed description of your ideal customer<\/strong>, including things like location, income level, preferences, occupation, hobbies, and more. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">With this information about your unique potential customers, you'll be able to build a keyword list with the power to attract the people most likely to buy what you're offering.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">With this information about your unique potential customers, you'll be able to build a keyword list with the power to attract the people most likely to buy what you're offering.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Step 3: Use the Right Keyword Research Tools<\/h3>","content":"\u00c9tape 3 : Utiliser les bons outils de recherche de mots cl\u00e9s","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Once you know <em>who <\/em>you're talking to, it's time to find the right words to say to them. And that's a thousand times easier if you have the right tools at your disposal.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Once you know <em>who <\/em>you're talking to, it's time to find the right words to say to them. And that's a thousand times easier if you have the right tools at your disposal.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">There are tons of SEO tools out there, and they all have different features. However, if you're looking for the <strong>best out-of-the-box tools<\/strong> that'll suit the most situations, you can't go wrong with these three (in no specific order):<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">There are tons of SEO tools out there, and they all have different features. However, if you're looking for the <strong>best out-of-the-box tools<\/strong> that'll suit the most situations, you can't go wrong with these three (in no specific order):<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><a href=\"https:\/\/ads.google.com\/intl\/en_uk\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Keyword Planner<\/a><\/li><li><a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Trends<\/a><\/li><li><a href=\"https:\/\/keywordseverywhere.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Keywords Everywhere<\/a>.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><a href=\"https:\/\/ads.google.com\/intl\/en_uk\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Planificateur de mots-cl\u00e9s Google<\/a><\/li><li><a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Trends<\/a><\/li><li><a href=\"https:\/\/keywordseverywhere.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Des mots-cl\u00e9s partout<\/a>.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Google Keyword Planner is a great first option, with plenty of basic features that offer top-level accuracy and data directly from Google:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Google Keyword Planner is a great first option, with plenty of basic features that offer top-level accuracy and data directly from Google:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg\" alt=\"Screenshot from the Google Keyword Planner homepage\" class=\"wp-image-35968\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg","alt":"Screenshot from the Google Keyword Planner homepage","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg","linkDestination":"media","align":"center"},"style":{"width":800,"height":527,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">People often overlook YouTube, yet users search on YouTube <a href=\"https:\/\/www.searchenginejournal.com\/seo-guide\/meet-search-engines\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">more than any other website<\/a> next to Google itself. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">People often overlook YouTube, yet users search on YouTube <a href=\"https:\/\/www.searchenginejournal.com\/seo-guide\/meet-search-engines\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">more than any other website<\/a> next to Google itself. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\"><strong>Google Trends allows you to see what keywords are gaining traction on this video platform.<\/strong> It also gives you other long-term trend statistics that are perfect for analyzing your evergreen keywords:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\"><strong>Google Trends allows you to see what keywords are gaining traction on this video platform.<\/strong> It also gives you other long-term trend statistics that are perfect for analyzing your evergreen keywords:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg\" alt=\"Screenshot from the Google Trends homepage\" class=\"wp-image-35969\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg","alt":"Screenshot from the Google Trends homepage","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg","linkDestination":"media","align":"center"},"style":{"width":800,"height":483,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Finally, Keywords Everywhere features keyword data from eBay and Amazon. It also has an awesome Chrome and Firefox integration:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Finally, Keywords Everywhere features keyword data from eBay and Amazon. It also has an awesome Chrome and Firefox integration:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg\" alt=\"Screenshot from the Keywords Anywhere homepage\" class=\"wp-image-35970\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg","alt":"Screenshot from the Keywords Anywhere homepage","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg","linkDestination":"media","align":"center"},"style":{"width":800,"height":525,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">If your website is <a href=\"https:\/\/memberpress.com\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">built on WordPress<\/a>, you have an additional range of options. There are plenty of <a href=\"https:\/\/memberpress.com\/blog\/the-best-seo-wordpress-plugins-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">excellent SEO plugins<\/a> that can help you find and use keywords effectively.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">If your website is <a href=\"https:\/\/memberpress.com\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">built on WordPress<\/a>, you have an additional range of options. There are plenty of <a href=\"https:\/\/memberpress.com\/blog\/the-best-seo-wordpress-plugins-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">excellent SEO plugins<\/a> that can help you find and use keywords effectively.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Step 4: Brainstorm Keyword Ideas and Refine Your List<\/h3>","content":"\u00c9tape 4 : Remue-m\u00e9ninges sur les mots-cl\u00e9s et affinez votre liste","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Once you've got your audience and your tools, it's time to conduct some research and compile your list. Each tool you use will have a different process. Let's take a look at Keywords Everywhere as an example.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Once you've got your audience and your tools, it's time to conduct some research and compile your list. Each tool you use will have a different process. Let's take a look at Keywords Everywhere as an example.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">After installing and activating the extension <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/keywords-everywhere-keywo\/hbapdpeemoojbophdfndmlgdhppljgmp\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">for Chrome<\/a> or <a href=\"https:\/\/addons.mozilla.org\/en-US\/firefox\/addon\/keywords-everywhere\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Firefox<\/a>, navigate to a competitor's website and load up a popular page or product. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">After installing and activating the extension <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/keywords-everywhere-keywo\/hbapdpeemoojbophdfndmlgdhppljgmp\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">for Chrome<\/a> or <a href=\"https:\/\/addons.mozilla.org\/en-US\/firefox\/addon\/keywords-everywhere\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Firefox<\/a>, navigate to a competitor's website and load up a popular page or product. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Next, use the \"Analyze Page\" tool, and the extension will return a list of keywords you can export:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Next, use the \"Analyze Page\" tool, and the extension will return a list of keywords you can export:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg\" alt=\"Screenshot from Keywords Anywhere showing the analysis page\" class=\"wp-image-35973\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg","alt":"Screenshot from Keywords Anywhere showing the analysis page","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg","linkDestination":"media","align":"center"},"style":{"width":800,"height":455,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">You can then filter the keywords to find the best results. For example, if you're looking for long-tail keywords, you'll want to select those with four or more words.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">You can then filter the keywords to find the best results. For example, if you're looking for long-tail keywords, you'll want to select those with four or more words.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Expand the drop-down <em>Show all keyword phrases<\/em> menu, and select the appropriate option. The display will now refresh to show only those keywords that match your criteria. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Expand the drop-down <em>Show all keyword phrases<\/em> menu, and select the appropriate option. The display will now refresh to show only those keywords that match your criteria. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">There are plenty of other options for filtering, and you can use as many as you need:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">There are plenty of other options for filtering, and you can use as many as you need:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg\" alt=\"Screenshot from Keywords Anywhere showing a filtered list\" class=\"wp-image-35975\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg","alt":"Screenshot from Keywords Anywhere showing a filtered list","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg","linkDestination":"media","align":"center"},"style":{"width":800,"height":454,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Repeat this process to explore as many competitor sites as you like. Just make sure they're popular and highly trafficked. That way you can know the resulting keywords will be relevant to your audience. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Repeat this process to explore as many competitor sites as you like. Just make sure they're popular and highly trafficked. That way you can know the resulting keywords will be relevant to your audience. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">For best results, you'll also want to follow up with <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7337243\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a tool like Keyword Planner<\/a> to find terms your competitors may have overlooked.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">For best results, you'll also want to follow up with <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7337243\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a tool like Keyword Planner<\/a> to find terms your competitors may have overlooked.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Incorporating Your Keywords into Your Website<\/h2>","content":"Incorporer vos mots-cl\u00e9s dans votre site web","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Once you've put together your perfect keyword list, the next step is incorporating your words into your web content. Here are two rules of thumb for doing that effectively.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Once you've put together your perfect keyword list, the next step is incorporating your words into your web content. Here are two rules of thumb for doing that effectively.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg\" alt=\"adding keywords to your web content\n\" class=\"wp-image-36570\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg","alt":"adding keywords to your web content\n","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg","linkDestination":"media"},"style":{"width":713,"height":490,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">1. One page for each focus keyword<\/h4>","content":"1. Une page pour chaque mot-cl\u00e9","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Don't target the same keyword on multiple pages (or you might end up competing with yourself!). That's not to say you shouldn't use the same keyword on more than one page (it'd be impossible not to!). You just don't want to make one keyword the <em>primary focus <\/em>of more than one page.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Don't target the same keyword on multiple pages (or you might end up competing with yourself!). That's not to say you shouldn't use the same keyword on more than one page (it'd be impossible not to!). You just don't want to make one keyword the <em>primary focus <\/em>of more than one page.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">2. Don't use \"keyword stuffing\"<\/h4>","content":"2. \u00c9vitez le \" bourrage de mots-cl\u00e9s \"","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Avoid \"keyword stuffing\". That's when you use a keyword so many times on a single page that it sounds ridiculous. Here's an example of stuffing:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Avoid \"keyword stuffing\". That's when you use a keyword so many times on a single page that it sounds ridiculous. Here's an example of stuffing:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph.jpg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1024x576.jpg\" alt=\"\" class=\"wp-image-36567\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1024x576.jpg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph.jpg","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1024x576.jpg","linkDestination":"media"},"style":{"width":1024,"height":576,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Only incorporate your focus keyword where it fits naturally.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Only incorporate your focus keyword where it fits naturally.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Shoot for <a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-naturally-integrate-keywords-into-your-online-content\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">between three and six<\/a>&nbsp;keywords per page, and think carefully about&nbsp;<a href=\"https:\/\/think3.co.uk\/blog\/how-to-do-keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">what you place where<\/a>. Product pages have different requirements than non-sales areas of your website.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Shoot for <a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-naturally-integrate-keywords-into-your-online-content\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">between three and six<\/a>&nbsp;keywords per page, and think carefully about&nbsp;<a href=\"https:\/\/think3.co.uk\/blog\/how-to-do-keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">what you place where<\/a>. Product pages have different requirements than non-sales areas of your website.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">There are plenty of guides online that can help you <a href=\"https:\/\/pathfinderseo.com\/blog\/use-keywords-seo\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">make the best possible use of your keywords<\/a>. And there are also a lot of awesome tools. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">There are plenty of guides online that can help you <a href=\"https:\/\/pathfinderseo.com\/blog\/use-keywords-seo\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">make the best possible use of your keywords<\/a>. And there are also a lot of awesome tools. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">One we highly recommend is <a href=\"https:\/\/memberpress.com\/go\/allinone\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\" title=\"All In One SEO (AIOSEO)\">All In One SEO (AIOSEO)<\/a>, a tool that helps you maximize your SEO in multiple ways. One of the handiest features is its writing analysis tool. It takes the mystery out of things, helping you find that sweet spot for keyword placement in everything from your body text and headers to your metadata.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">One we highly recommend is <a href=\"https:\/\/memberpress.com\/go\/allinone\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\" title=\"All In One SEO (AIOSEO)\">All In One SEO (AIOSEO)<\/a>, a tool that helps you maximize your SEO in multiple ways. One of the handiest features is its writing analysis tool. It takes the mystery out of things, helping you find that sweet spot for keyword placement in everything from your body text and headers to your metadata.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclusion","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">If your business website isn't generating the kind of traffic and revenue you want, keywords are a solution to improving your rankings and increasing sales. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">If your business website isn't generating the kind of traffic and revenue you want, keywords are a solution to improving your rankings and increasing sales. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Implementing these powerful words on your website is easy. Just make sure you know where to use them and precisely what your audience is looking for.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Implementing these powerful words on your website is easy. Just make sure you know where to use them and precisely what your audience is looking for.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">To find and compile the perfect keywords, you'll want to:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">To find and compile the perfect keywords, you'll want to:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Understand the different kinds of keywords.<\/li><li>Find out what your target customers are searching for.<\/li><li>Choose your keyword research tools.<\/li><li>Brainstorm keyword ideas and refine your list.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Comprendre les diff\u00e9rents types de mots-cl\u00e9s.<\/li><li>D\u00e9couvrez ce que recherchent vos clients cibles.<\/li><li>Choisissez vos outils de recherche de mots-cl\u00e9s.<\/li><li>Faites un remue-m\u00e9ninges pour trouver des id\u00e9es de mots-cl\u00e9s et affinez votre liste.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">With a little time, effort, and care, you should start to see your writing efforts paying off in increased organic traffic. If you have any thoughts, tips, or questions about using keywords and how to make a keyword list, let us know in the comments section below.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">With a little time, effort, and care, you should start to see your writing efforts paying off in increased organic traffic. If you have any thoughts, tips, or questions about using keywords and how to make a keyword list, let us know in the comments section below.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\"><strong>If you liked this article, be sure to subscribe to our newsletter in the box up to your right!<\/strong><\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\"><strong>If you liked this article, be sure to subscribe to our newsletter in the box up to your right!<\/strong><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/34873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/comments?post=34873"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/posts\/34873\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media\/36413"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/media?parent=34873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/categories?post=34873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/fr\/wp-json\/wp\/v2\/tags?post=34873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}